Bibliographies thématiques / Brand name products – valuation – management

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Littérature scientifique sur le sujet « Brand name products – valuation – management »

Auteur : Grafiati

Publié le 25 juillet 2024

Mis à jour le 31 juillet 2025

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Articles de revues sur le sujet "Brand name products – valuation – management"

Ajay, Singh Chandel, and Punam Mishra Dr. "DECIPHERING THE ANTECEDENTS OF BRAND AVOIDANCE AMONGST MILLENNIALS IN INDIA." Manager - The British Journal of Administrative Management 57, no. 145 (2021): 109–25. https://doi.org/10.5281/zenodo.5976420.

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ABSTRACT This study aims to conceptualize brand avoidance by developing and validating a psychometric scale through a series of studies following the ground rules set by Churchill (1979) for developing better measures. A potential criticism of previous studies on brand avoidance lies in their reliance on only in-depth interview dialogue to portray a descriptive picture of what Brand avoidance means, from the customers’ perspective. Existing literature also lacks attempts to develop a scale. Current study tries to fulfil these gaps. Study screens and creates potential the

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Xie, Tao, Jianguo Du, Kofi Baah Boamah, Lingyan Xu, and Mingyue Ma. "The Internal and External Factors of Environmental Destructive Behavior in the Supply Chain: New Evidence from the Perspective of Brand-Name Products." Sustainability 15, no. 5 (2023): 4605. http://dx.doi.org/10.3390/su15054605.

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Frequent environmental incidents in the supply chains of brand-name products have dire consequences on the ecological environment and in terms of social development. There have been few considerations of supply chains and enterprise characteristics included in previous research. This paper focuses on the supply chains of brand-name products, and systematically identifies principal factors that influence environmentally destructive behaviors in the supply chain of brand-name products from internal and external viewpoints of the supply chain. Considering the characteristics of the polluting indu

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Dziechciarz-Duda, Marta, and Anna Król. "THE APPLICATION OF MULTIVARIATE STATISTICAL ANALYSIS TO THE VALUATION OF DURABLE GOODS BRANDS." Statistics in Transition new series 18, no. 1 (2017): 75–90. http://dx.doi.org/10.59170/stattrans-2017-004.

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Nowadays, due to changes in the market and new trends in consumer behaviours, intangible assets, such as brand, have gained fundamental importance. The more frequent conviction that a product with a well-known name is better than other products contributes to the case of replacing the price of a product by its brand name as the predominant factor in the purchase decision process. Thus, for many companies the strengthening of brand equity has become one of the key elements of marketing strategy. The main aim of this study is an attempt to improve the process of analysing the position and value

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Mohanty, Pitabas, and Tina Stephen. "The Challenges at JSW Steel: Brand Valuation and Corporate Governance Issues." Asian Case Research Journal 21, no. 01 (2017): 231–51. http://dx.doi.org/10.1142/s0218927517500080.

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The shareholders of JSW Steel received a list of 24 items that would be put to vote in the AGM of the company, to be held on 31 July, 2014 along with the annual report of the company for the 2013–14 fiscal year. Item No. 23 of this list was a surprising addition, as the company stated that the brand name ‘JSW’ belongs to a private company called JSW Investments Private Limited (JSWIPL), promoted by Ms. Sangeeta Jindal, the wife of Mr. Sajjan Jindal, the Managing Director of JSW Jindal. It further stated that henceforth JSW Steel would pay 0.25% of the net consolidated turnover to JSWIPL for th

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Wu, Fang, Qi Sun, Rajdeep Grewal, and Shanjun Li. "Brand Name Types and Consumer Demand: Evidence from China’s Automobile Market." Journal of Marketing Research 56, no. 1 (2018): 158–75. http://dx.doi.org/10.1177/0022243718820571.

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Brand naming challenges are more complex in logographic languages (e.g., Chinese), compared with phonographic languages (e.g., English) because the former languages feature looser correspondence between sound and meaning. With these two dimensions of sound and meaning, the authors propose a four-way categorization of brand name types for logographic languages: alphanumeric, phonetic, phonosemantic, or semantic. Using automobile sales data from China and a discrete choice model for differentiated products, the authors relate brand name types to demand, with evidence showing that Chinese consume

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John, Deborah Roedder, Barbara Loken, and Christopher Joiner. "The Negative Impact of Extensions: Can Flagship Products be Diluted?" Journal of Marketing 62, no. 1 (1998): 19–32. http://dx.doi.org/10.1177/002224299806200103.

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This article extends the scope of investigations into the potential risks of brand and line extension strategies. Here, the authors examine whether extensions can dilute beliefs associated with a strategically important and highly visible product—the flagship product. The results of three experimental investigations indicate that beliefs about flagship products are less vulnerable to dilution than beliefs about the parent brand name in general. The findings suggest that assessments of the impact of brand leveraging strategies should include analysis of the effects on individual products as wel

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Gao, Weihe, Li Ji, Yong Liu, and Qi Sun. "Branding Cultural Products in International Markets: A Study of Hollywood Movies in China." Journal of Marketing 84, no. 3 (2020): 86–105. http://dx.doi.org/10.1177/0022242920912704.

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Cultural products are a major component of the world economy and are responsible for a growing share of U.S. exports. The authors examine brand name strategies when cultural products are marketed in foreign countries. Incorporating the unique characteristics of these products, the authors develop a theoretical framework that integrates similarity, which focuses on how the translated brand name relates to the original brand name, and informativeness, which focuses on how the translated brand name reveals product content, to study the impact of brand name translations. The authors analyze Hollyw

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Chiaravutthi, Yingyot. "Brand valuation of ICT products: the case of Thailand." Asia-Pacific Journal of Business Administration 2, no. 2 (2010): 185–202. http://dx.doi.org/10.1108/17574321011078210.

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Ulgado, Francis M., and Moonkyu Lee. "Consumer Evaluations of Bi-National Products in the Global Market." Journal of International Marketing 1, no. 3 (1993): 5–22. http://dx.doi.org/10.1177/1069031x9300100302.

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The global market today is characterized by the proliferation of binational products, or products that are branded in one country while actually manufactured in another. This paper investigates how consumers evaluate the quality of such products under two different situations. In Study 1, where brand name and country-of-manufacture were the only pieces of information given about a product, it was found that consumers used both pieces of information in evaluating the product. In Study 2, however, where specific attribute product information was available as well as brand name and country-of-man

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Yang, Grant, and Jia-Yi Gong. "Comparison and Estimation of Brand Value for the Operation Strategies." Business Prospects 3, no. 1 (2022): 1–11. http://dx.doi.org/10.52288/bp.27089851.2022.06.01.

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Creating a brand is a competitive strategy. In order to prevent other products from replacing their own products, companies will find ways to establish their own brands in order to better control the market since the production of brands is generally considered to be the result of market competition. In recent years, some corporate management consulting companies and brand evaluation agencies have released various brand value lists. However, there is still no unified consensus on the quantitative assessment of brand value. This study introduces key global brand valuation authorities and the me

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Thèses sur le sujet "Brand name products – valuation – management"

Wells, David Michael. "Impact of brand equity on the purchasing of consumer durables." CSUSB ScholarWorks, 2007. https://scholarworks.lib.csusb.edu/etd-project/3139.

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李國華 and Kwok-wah Gilbert Lee. "Marketing management in PRC: an overview of beer market in china : a case study of understanding consumerbehaviour and managing brand equity in China." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1996. http://hub.hku.hk/bib/B31267385.

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Samkange, Tichaona. "An evaluation of the brand campus concept implemented at Mercedes-Benz South Africa : a case study /." Thesis, Rhodes University, 2009. http://eprints.ru.ac.za/1576/.

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Thesis (M.B.A. (Rhodes Investec Business School)) - Rhodes University, 2009. A dissertation submitted in partial fulfilment of the requirements for the degree of Master of Business Administration (MBA)

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Schafer, Nina. "Brand equity : an approcah to value based brand management." Thesis, Stellenbosch : Stellenbosch University, 2005. http://hdl.handle.net/10019.1/50290.

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Thesis (MBA)--Stellenbosch University, 2005. ENGLISH ABSTRACT: Brands are getting more and more valuable. In this age of cross-border mergers and acquisitions. the value of brands is a key detenninant of a company value and stock market capitalization. For the consumer a brand also plays a significant role. It is seen as a sign of quality, helping them make their purchasing decisions. Yet brand loyalty and established customer relationships can no longer be taken for granted or assumed to last forever in an environment of increased competition. Brand loyalty is vitally dependent on ho

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Bristol, Terrence Alan. "Relying on brand equity: insights from consumer evaluation processes." Diss., Virginia Tech, 1992. http://hdl.handle.net/10919/37886.

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This dissertation questioned whether the brand's equity can influence consumer evaluations, explored the formation of beliefs about brand extensions and accessed the relative extension effects of brand information. A series of three experiments explored: consumers’ schema activation process; the effects of brand equity on consumers’ beliefs and judgments; and consumers’ extension inference processes. The results indicate that consumers use brand knowledge as a frame of reference to understand the brand extension. If consumers are not familiar with the brand, they use other knowledge about the

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Huang, Rong 1973. "Exploration of brand equity measures : linking customer mind-set measure to product-market performance measure." Thesis, McGill University, 2008. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=115606.

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Motivation: Various brand equity measures have been proposed in extant literature. Few researches have explored the theoretical similarities, differences and relationship between different brand equity measures. In the thesis, I will explore two types of brand equity measures, namely customer mind-set measures and product-market performance measures. In particular, I will look at: 1) the correlation between the two types of measures; 2) which measure reflects the underlying brand equity construct better; 3) the impacts of marketing mix elements on the two types measures respectively; and 4) th

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Bucker, Silke. "Assessing brand fit using conjoint analysis." Thesis, Stellenbosch : University of Stellenbosch, 2010. http://hdl.handle.net/10019.1/4143.

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Thesis (MComm (Business Management))--University of Stellenbosch, 2010. ENGLISH ABSTRACT: Many studies have been conducted on the occurrence of brand image transfer, but very few of them have focused on one of the most important determinants of such transfer namely, brand fit. Brand image transfer is the transfer of brand associations, attributed to another entity, to the brand, while brand fit has been defined as a consumer learning process that seeks to match those brand associations held of the relevant brands involved. This study proposes to assess brand fit. Since a variety of

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Costa, Camilla Olga. "Leveraging knowledge for innovative brand development." Thesis, Stellenbosch : Stellenbosch University, 2006. http://hdl.handle.net/10019.1/17444.

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Assignment (MComm)--University of Stellenbosch, 2006. ENGLISH ABSTRACT: It has become evident that the knowledge-driven, innovation economy supercedes the industrial era at the beginning of the 21st century. Within this environment characterized by innovation and the emphasis on brand owning companies, successful organizations will be those that transform information into valuecreating knowledge and dynamically leverage the knowledge to innovate and capture additional customer value. In contrast to an emphasis on traditional tangible assets to explain organizational success, recent st

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Staisch, Ingrid. "A brand audit on the L'Oreal brand." Thesis, Stellenbosch : University of Stellenbosch, 2007. http://hdl.handle.net/10019.1/815.

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Thesis (MBA (Business Management))--University of Stellenbosch, 2007. ENGLISH ABSTRACT: The main question addressed in this research study is ‘How can L’Oréal improve upon their current brand image and subsequent brand positioning amongst Stellenbosch students as their target audience’. It was therefore considered necessary for the author of this research project to effectively be able to uncover the current health of the L’Oréal brand. A brand audit was therefore performed on the corporate L’Oréal brand. Brand audits are qualitative snapshots of the current position of the brand in ter

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Pienaar, Hannelie. "An investigation into the impact of the Internet on brand building strategies in the physical and virtual world." Thesis, Stellenbosch : Stellenbosch University, 2001. http://hdl.handle.net/10019.1/49690.

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Thesis (MBA)--Stellenbosch University, 2001. ENGLISH ABSTRACT: With the emergence of the Internet in the early 1990's, traditional principles of building brand equity, as they were applied in physical markets, were challenged. This happened because brands were traditionally built using passive media such as radio, television and print magazines and newspapers. The Internet introduced interactive media where the consumer is not only highly informed because of the exponential expansion of technology especially on the Internet, but also because the consumer could now choose to be a part

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Livres sur le sujet "Brand name products – valuation – management"

Temporal, Paul. Advanced brand management: From vision to valuation. John Wiley & Sons, 2002.

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1943-, Goodchild John, and Callow Clive 1938-, eds. Brands: Visions and values. Wiley, 2001.

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Franklin, Talcott J. Defending the brand. Barricade, 2003.

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Franklin, Talcott J. Protecting the brand: TM. Barricade Books, 2003.

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Clark, Kevin A. Brandscendence: Three essential elements of enduring brands. Dearborn Trade Pub., 2004.

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Gerzema, John. The Brand Bubble. John Wiley & Sons, Ltd., 2008.

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Taylor, David. Brand Stretch. John Wiley & Sons, Ltd., 2004.

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Gross, T. Scott. Micro branding: Build a powerful personal brand and beat your competition. Leading Authorities Press, 2001.

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tijain, Wŏlgan. No Brand: This is not a brand. Tijain Hausŭ, 2021.

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Knox, Simon. Competing on value: Bridging the gap between brand and customer value. Financial Times Pitman Pub., 1998.

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Chapitres de livres sur le sujet "Brand name products – valuation – management"

Soler-Labajos, Neus, and Ana Isabel Jiménez-Zarco. "Country Brand Management." In Global Branding. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-5225-9282-2.ch045.

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In the recent years the country brand has become a strategic asset for the nations. Rather than showing the culture and traditions of a place, the name of a country acts as a differentiator from everything that comes with the territory, increasing the value perceived by the customer in any product or service by having a specific origin. Because the fact that a product is “typical” of a place allows the name of the place to become a geographical indicator of quality. So Nations use the brand country as a tool to promote their products, attract investments and promote activities like tourism. Fo

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Soler-Labajos, Neus, and Ana Isabel Jiménez-Zarco. "Country Brand Management." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-5225-0332-3.ch006.

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Freeman, Matthew. "Author-as-Franchise-Product." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-8342-6.ch003.

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This chapter explores the historical relationship between the branded media entertainment of Tarzan and the rise of consumer culture in the 1920s and 1930s. It argues that the transmedia licensing of this property across pulp magazines, comics, and radio reflected the growing embrace of brand-franchise logics throughout the business landscape of America at that time. I offer the metaphor of ‘stepping stones' to understand the brand linkages between these different media products in which consumption of one product led to the consumption of another. More importantly, I analyse the function of T

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Niu, Yongge, and Cheng Lu Wang. "Appellation of Origin Brands in China." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-6242-1.ch015.

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Appellation of origin brands are largely based on the geographical characteristics where the products may possess certain unique features due to suitable climate and abundant natural resources, but are also derived from historical heritage that a particular place is well known for its unique product and production. Therefore, such brands are typically named based on two components: the geographic designation and the product. For centuries, it has become a common practice in China that a producer uses its product place part of its brand name. This chapter provides a comprehensive overview of th

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Chitadze, Nika. "The Essence of Brand and Branding and the History of the Concept Development." In Brand Creation and Management in the Phygital Era. IGI Global, 2025. https://doi.org/10.4018/979-8-3373-0948-4.ch004.

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Branding, by definition, is a marketing practice in which a company creates a name, symbol, or design that is easily recognizable as the company. It helps identify a product and differentiate it from other products and services. Branding is important because it not only makes a memorable impression on consumers but also lets your customers and clients know what to expect from your company. It is a way to differentiate yourself from your competitors and understand what you offer that makes you a better choice. Your brand is designed to create a true representation of who you are as a business a

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Mukherjee, Aroop, and Nitty Hirawaty Kamarulzaman. "The Importance of Supply Chain Management in Positioning and Creating Brands of Agro-Based Products." In Cases on Branding Strategies and Product Development. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-7393-9.ch005.

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This case aims to provide information on the importance of supply chain management in creating and positioning of brands of products by companies. Supply chain management entails configuration, collaboration, and coordination. The company that uses only costing for creating brands without resource availability exposes its supply chain to an insufferable risk. Consequently, the company hoping to create its brand in the world market needs to be more resilient in the supply chain process and resources. A strategic and holistic approach to supply chain in collaboration with different companies wil

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Reményi, Andrea. "Creative Industry Value Creation and Sustainable Consumer Experience in the Metamodern Society." In Fenntarthatósági átmenet – innovációs ökoszisztémák – digitális megoldások: Konferenciakötet. Soproni Egyetem Kiadó, 2025. https://doi.org/10.35511/978-963-334-550-4-s9-5.

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The development of the creative economy within the context of the metamodern era and the knowledge-based economy offers a novel perspective for understanding production and consumption processes. This study aims to explore the factors influencing the valuation of creative products, emphasizing the pivotal role of aesthetic and technological efficiency in driving the exponential growth of consumer desire. Furthermore, it examines how brand management of creative products shapes the communicative aspects of consumption and legitimizes the ideal of creativity through the generation of new meaning

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Mahfooz, Yasser, and Faisal Mahfooz. "Consumer Behavior Perspective for Fairness Creams." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-4357-4.ch008.

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The market for fairness creams around the globe was an untouched territory till mid-1970s. No cream was available which could claim an effect on the fairness of skin. The first product for this market was Fair & Lovely (Fair & Lovely) by Hindustan Unilever Ltd (Hindustan Unilever Ltd.:HUL) which was launched in India in 1975. It was a turning point for the fairness cream business and several companies followed soon. Fair & Lovely didn’t take much time to become a household name with more and more women putting their trust in the product for giving them the much needed fair skin the

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Appel, Arthur G. "Blattella and Related Species." In Understanding and Controlling the German Cockroach. Oxford University PressNew York, NY, 1995. http://dx.doi.org/10.1093/oso/9780195064957.003.0001.

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Abstract Today’s cockroaches represent one of the most evolutionarily persistent lineages of insects having remained virtually unchanged in appearance for nearly 350 million years. Cockroaches have a generalized body plan and are usually long legged. Their morphology, biology and behavior has allowed various species to exploit a wide range of habitats from the sand dunes of the southwestern United States to the caves of Madagascar. Cockroaches would receive little attention today, but for their ability to colonize human structures such as homes, commercial kitchens and sewer systems as well as

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Actes de conférences sur le sujet "Brand name products – valuation – management"

Ignjatović, Jelena, Ivana Vladimirović, and Borislav Kolarić. "Significance of Financial Valuation of Brands in Agribusiness in Serbia." In 7th International Scientific Conference – EMAN 2023 – Economics and Management: How to Cope With Disrupted Times. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2023. http://dx.doi.org/10.31410/eman.2023.141.

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Agricultural production represents a significant financial and economic value of the Serbian economy. Today’s food crisis has shown the importance of agribusiness for the economic development of both, countries in transition and Serbia. Therefore, modern management approaches, in the sphere of agribusiness, are gaining more and more importance. A large number of agricultural enterprises in Serbia derive part of their value from the strength of the brand they produce. That is why agricultural managers strive to increase the value of the company, through increasing the value of the brand. As

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Ondemir, Onder, and Surendra M. Gupta. "End-of-Life Decisions Using Product Life Cycle Information." In ASME 2008 International Mechanical Engineering Congress and Exposition. ASMEDC, 2008. http://dx.doi.org/10.1115/imece2008-67039.

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The concept of disassembly-to-order (DTO) has recently become popular. The goal of DTO is to determine the optimum number of end-of-life (EOL) products to be disassembled in order to fulfill the demand for components and materials such that some desired criteria of the system are satisfied. However, the outcome of this problem is fraught with errors. This is due to the unpredictable circumstances of the EOL products which stem from many sources such as the operating environment, different usage patterns and customers upgrades. If one could get advanced information about the status of the produ

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Megha, S., P. Anju, and Aryamol. "Marketing in the Era of Metaverse." In 2nd International Conference on Modern Trends in Engineering Technology and Management. AIJR Publisher, 2023. http://dx.doi.org/10.21467/proceedings.160.57.

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In the last ten years, especially since the COVID-19 pandemic, growth of digital socialization has dramatically increased. The concept of the met averse, a virtual parallel world where people& lives might be digitally copied, is emerging quickly as a result of Meta’s expanding digital revolution. Users in the met averse have their virtual personas represented by avatars in assimilated online community. Based on user choices and interactions, these virtual worlds continue to develop and expand. The met averse is yet another venue for people who enjoy collecting stuff to display their passio

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