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Articles de revues sur le sujet « Brand name products – valuation – management »

Auteur : Grafiati

Publié le 25 juillet 2024

Mis à jour le 31 juillet 2025

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1

Ajay, Singh Chandel, and Punam Mishra Dr. "DECIPHERING THE ANTECEDENTS OF BRAND AVOIDANCE AMONGST MILLENNIALS IN INDIA." Manager - The British Journal of Administrative Management 57, no. 145 (2021): 109–25. https://doi.org/10.5281/zenodo.5976420.

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<strong>ABSTRACT</strong> This study aims to conceptualize brand avoidance by developing and validating a psychometric scale through a series of studies following the ground rules set by Churchill (1979) for developing better measures. A potential criticism of previous studies on brand avoidance lies in their reliance on only in-depth interview dialogue to portray a descriptive picture of what Brand avoidance means, from the customers’ perspective. Existing literature also lacks attempts to develop a scale. Current study tries to fulfil these gaps. Study screens and creates potential the

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Xie, Tao, Jianguo Du, Kofi Baah Boamah, Lingyan Xu, and Mingyue Ma. "The Internal and External Factors of Environmental Destructive Behavior in the Supply Chain: New Evidence from the Perspective of Brand-Name Products." Sustainability 15, no. 5 (2023): 4605. http://dx.doi.org/10.3390/su15054605.

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Frequent environmental incidents in the supply chains of brand-name products have dire consequences on the ecological environment and in terms of social development. There have been few considerations of supply chains and enterprise characteristics included in previous research. This paper focuses on the supply chains of brand-name products, and systematically identifies principal factors that influence environmentally destructive behaviors in the supply chain of brand-name products from internal and external viewpoints of the supply chain. Considering the characteristics of the polluting indu

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Dziechciarz-Duda, Marta, and Anna Król. "THE APPLICATION OF MULTIVARIATE STATISTICAL ANALYSIS TO THE VALUATION OF DURABLE GOODS BRANDS." Statistics in Transition new series 18, no. 1 (2017): 75–90. http://dx.doi.org/10.59170/stattrans-2017-004.

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Nowadays, due to changes in the market and new trends in consumer behaviours, intangible assets, such as brand, have gained fundamental importance. The more frequent conviction that a product with a well-known name is better than other products contributes to the case of replacing the price of a product by its brand name as the predominant factor in the purchase decision process. Thus, for many companies the strengthening of brand equity has become one of the key elements of marketing strategy. The main aim of this study is an attempt to improve the process of analysing the position and value

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Mohanty, Pitabas, and Tina Stephen. "The Challenges at JSW Steel: Brand Valuation and Corporate Governance Issues." Asian Case Research Journal 21, no. 01 (2017): 231–51. http://dx.doi.org/10.1142/s0218927517500080.

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The shareholders of JSW Steel received a list of 24 items that would be put to vote in the AGM of the company, to be held on 31 July, 2014 along with the annual report of the company for the 2013–14 fiscal year. Item No. 23 of this list was a surprising addition, as the company stated that the brand name ‘JSW’ belongs to a private company called JSW Investments Private Limited (JSWIPL), promoted by Ms. Sangeeta Jindal, the wife of Mr. Sajjan Jindal, the Managing Director of JSW Jindal. It further stated that henceforth JSW Steel would pay 0.25% of the net consolidated turnover to JSWIPL for th

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Wu, Fang, Qi Sun, Rajdeep Grewal, and Shanjun Li. "Brand Name Types and Consumer Demand: Evidence from China’s Automobile Market." Journal of Marketing Research 56, no. 1 (2018): 158–75. http://dx.doi.org/10.1177/0022243718820571.

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Brand naming challenges are more complex in logographic languages (e.g., Chinese), compared with phonographic languages (e.g., English) because the former languages feature looser correspondence between sound and meaning. With these two dimensions of sound and meaning, the authors propose a four-way categorization of brand name types for logographic languages: alphanumeric, phonetic, phonosemantic, or semantic. Using automobile sales data from China and a discrete choice model for differentiated products, the authors relate brand name types to demand, with evidence showing that Chinese consume

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John, Deborah Roedder, Barbara Loken, and Christopher Joiner. "The Negative Impact of Extensions: Can Flagship Products be Diluted?" Journal of Marketing 62, no. 1 (1998): 19–32. http://dx.doi.org/10.1177/002224299806200103.

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This article extends the scope of investigations into the potential risks of brand and line extension strategies. Here, the authors examine whether extensions can dilute beliefs associated with a strategically important and highly visible product—the flagship product. The results of three experimental investigations indicate that beliefs about flagship products are less vulnerable to dilution than beliefs about the parent brand name in general. The findings suggest that assessments of the impact of brand leveraging strategies should include analysis of the effects on individual products as wel

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Gao, Weihe, Li Ji, Yong Liu, and Qi Sun. "Branding Cultural Products in International Markets: A Study of Hollywood Movies in China." Journal of Marketing 84, no. 3 (2020): 86–105. http://dx.doi.org/10.1177/0022242920912704.

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Cultural products are a major component of the world economy and are responsible for a growing share of U.S. exports. The authors examine brand name strategies when cultural products are marketed in foreign countries. Incorporating the unique characteristics of these products, the authors develop a theoretical framework that integrates similarity, which focuses on how the translated brand name relates to the original brand name, and informativeness, which focuses on how the translated brand name reveals product content, to study the impact of brand name translations. The authors analyze Hollyw

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Chiaravutthi, Yingyot. "Brand valuation of ICT products: the case of Thailand." Asia-Pacific Journal of Business Administration 2, no. 2 (2010): 185–202. http://dx.doi.org/10.1108/17574321011078210.

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Ulgado, Francis M., and Moonkyu Lee. "Consumer Evaluations of Bi-National Products in the Global Market." Journal of International Marketing 1, no. 3 (1993): 5–22. http://dx.doi.org/10.1177/1069031x9300100302.

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The global market today is characterized by the proliferation of binational products, or products that are branded in one country while actually manufactured in another. This paper investigates how consumers evaluate the quality of such products under two different situations. In Study 1, where brand name and country-of-manufacture were the only pieces of information given about a product, it was found that consumers used both pieces of information in evaluating the product. In Study 2, however, where specific attribute product information was available as well as brand name and country-of-man

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Yang, Grant, and Jia-Yi Gong. "Comparison and Estimation of Brand Value for the Operation Strategies." Business Prospects 3, no. 1 (2022): 1–11. http://dx.doi.org/10.52288/bp.27089851.2022.06.01.

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Creating a brand is a competitive strategy. In order to prevent other products from replacing their own products, companies will find ways to establish their own brands in order to better control the market since the production of brands is generally considered to be the result of market competition. In recent years, some corporate management consulting companies and brand evaluation agencies have released various brand value lists. However, there is still no unified consensus on the quantitative assessment of brand value. This study introduces key global brand valuation authorities and the me

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Radder, Laetitia, and Wei Huang. "High‐involvement and low‐involvement products." Journal of Fashion Marketing and Management: An International Journal 12, no. 2 (2008): 232–43. http://dx.doi.org/10.1108/13612020810874908.

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PurposeKnowledge of brand awareness and its role is important for the design of an organisation's marketing strategies. This study aims to determine the brand awareness of high‐ and low‐involvement products among Black and non‐Black students enrolled at a South African university.Design/methodology/approachA self‐administered survey was completed by a convenience sample of 300 students of the Nelson Mandela Metropolitan University in Port Elizabeth, South Africa. The focal high‐involvement product was sportswear clothing and the low‐involvement product, coffee.FindingsThe results indicated a h

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JungKook, Lee, and Widdows Richard. "Brand Extension Management: Analysis of Industry Trends." Journal of Economics and Business 3, no. 2 (2020): 885–92. https://doi.org/10.31014/aior.1992.03.02.245.

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Incumbent traditional brands have an initial advantage over new entrants to a market. With traditional brands, marketers have spent many dollars and many years to establish brand awareness and build equity. Building and managing strong brands is considered to be one of the key drivers of success in the hospitality industry. A brand extension strategy is followed when a company uses an established brand name to introduce a new product. This practice has been widely used by a variety of firms to introduce new products. This study views the brand extension from the hotel industry by conducting qu

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Zeghache, Nora. "The impact of packaging colour on children’s brand name memorization (7-12 years old)." International Journal of Retail & Distribution Management 42, no. 11/12 (2014): 1053–68. http://dx.doi.org/10.1108/ijrdm-08-2013-0168.

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Purpose – The purpose of this paper is to study the effect of packaging colour (chromatic vs achromatic) on children’s brand name memorization (recall and recognition). This research examined the impact of age and school grade on brand name memorization and on the relationship between packaging colour and memorization. Design/methodology/approach – The experimentation concerned 160 French children from seven to 12 years old. Findings – The results showed that chromatic colour of packaging has a positive impact on brand name recognition but not on the recall. Furthermore, the age variable has a

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Jammulamadaka, Nimruji, Prashant Mishra, and Biswatosh Saha. "Mio Amore: surviving brand change in transition economy." Emerald Emerging Markets Case Studies 7, no. 1 (2017): 1–28. http://dx.doi.org/10.1108/eemcs-06-2016-0129.

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Subject area This case is about a food brand with franchisee stores which has implemented a brand change initiative in the Indian emerging market. Study level/applicability This case is suitable for MBA level students in courses like strategic brand management, marketing in emerging markets and retail management. Issues relate to brand name change management, building and securing channel cooperation in brand change, channel peculiarities in emerging markets and franchisee institutional support systems in emerging markets like India. Case overview The case documents the process followed by Swi

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Rao, Akshay R., and Kent B. Monroe. "The Effect of Price, Brand Name, and Store Name on Buyers’ Perceptions of Product Quality: An Integrative Review." Journal of Marketing Research 26, no. 3 (1989): 351–57. http://dx.doi.org/10.1177/002224378902600309.

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The authors integrate previous research that has investigated experimentally the influence of price, brand name, and/or store name on buyers’ evaluations of product quality. The meta-analysis suggests that, for consumer products, the relationships between price and perceived quality and between brand name and perceived quality are positive and statistically significant. However, the positive effect of store name on perceived quality is small and not statistically significant. Further, the type of experimental design and the strength of the price manipulation are shown to significantly influenc

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De Meulenaer, Sarah, Nathalie Dens, and Patrick De Pelsmacker. "Which cues cause consumers to perceive brands as more global? A conjoint analysis." International Marketing Review 32, no. 6 (2015): 606–26. http://dx.doi.org/10.1108/imr-04-2014-0144.

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Purpose – The purpose of this paper is to investigate how the globalization (vs localization) of different cues (advertising copy, brand name, spokesperson, brand logo) influences consumers’ perceived brand globalness. Design/methodology/approach – The authors conducted conjoint analyses for two products differing in product category involvement (chocolates vs computer) with 200 consumers from the Netherlands. Additionally, based on cluster analysis, the authors divide respondents into two groups: local vs global consumer culture individuals, and the authors compare the results of the conjoint

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Leclerc, France, Bernd H. Schmitt, and Laurette Dubé. "Foreign Branding and Its Effects on Product Perceptions and Attitudes." Journal of Marketing Research 31, no. 2 (1994): 263–70. http://dx.doi.org/10.1177/002224379403100209.

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With three experiments, the authors examine the notion that foreign branding—the strategy of pronouncing or spelling a brand name in a foreign language—triggers cultural stereotypes and influences product perceptions and attitudes. Choosing French brands as one specific case, Experiment 1 shows that the French pronunciation of a brand name affects the perceived hedonism of the products, attitudes toward the brand, and attitudes toward the brand name. Experiment 2 shows that congruent country-of-origin information, added to French branding, does not result in more hedonic perceptions; incongrue

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Mamuti, Agim. "The Impact of Brand Name on Consumers, Case of Bosnia and Herzegovina." European Journal of Economics and Business Studies 2, no. 1 (2015): 196. http://dx.doi.org/10.26417/ejes.v2i1.p196-204.

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Brand name is important for every company and every product, because the more people know about one product the more it will be sold. This paper will deal with the brand management and its impact on the consumer’s behavior and society in Bosnia and Herzegovina. A survey is conducted about the brand name products in domestic correspondents via the internet. The results of the survey will show how big the impact of brand name products on the society and market is, and what are their positive and negative sides. The data which is used is primary data and its source is a survey which had 76 respon

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B M, RAJA SEKHAR. "Sports marketing-a pioneering style of marketing management." Journal of Management and Science 11, no. 4 (2021): 16–19. http://dx.doi.org/10.26524/jms.11.36.

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Now a day’s Sports marketing became as a subdivision of marketing which focuses on the promotion of sports and also teams as well as the promotion of products and services through sporting events and sports teams. This is a service where the element promoted can be a physical product or a brand name.

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Tarade, Sara Slamić, and Dijana Vuković. "Analysis of the significance of the brand of sports shoes by processing large textual contents." 15TH GLOBAL CONFERENCE ON BUSINESS AND SOCIAL SCIENCES ON 14 - 15 SEPTEMBER 2023, NOVOTEL BANGKOK PLATINUM PRATUNAM, THAILAND 15, no. 1 (2023): 156. http://dx.doi.org/10.35609/gcbssproceeding.2023.1(156).

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The paper will deal with the analysis of the significance or value of sports footwear brands. The main elements of the brand, such as identity, image and equity, i.e. brand value, will be highlighted. They will be described as traditional models that are related to brand equity and used marketing methods in the development and valuation of the brand. The process of effective brand building will be emphasized as one of the important conditions for positioning a company on the market through building customer loyalty and increasing the value of products or services. In particular, the importance

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Sloan, David R., Damon Aiken, and Alan C. Mikkelson. "Places in names: an investigation of regional geographic brand congruency." Journal of Product & Brand Management 27, no. 7 (2018): 781–92. http://dx.doi.org/10.1108/jpbm-11-2017-1656.

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Purpose The purpose of this research is to explore the effects of regional geographic brand congruency (GBC) on brand trust, brand parity, perceived value, brand honesty and purchase intentions. Design/methodology/approach The research uses an experimental method in two studies to test hypotheses derived from the literature. Findings This research conceptualizes GBC as the relationship between products/services and geographic regions that are authentic, credible and fitting. Results from the two studies support the hypothesis that brands with regional GBC have higher levels of consumer evaluat

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Rajayana, Ades, Sri Yuni Widowati, Emaya Kurniawati, and Aprih Santoso. "SOSIALISASI LEGALITAS DAN MANAJEMEN PEMASARAN BAGI UMK (LEGALITY SOCIALIZATION AND MARKETING MANAGEMENT FOR MSE’s)." LOGISTA - Jurnal Ilmiah Pengabdian kepada Masyarakat 3, no. 1 (2019): 31. http://dx.doi.org/10.25077/logista.3.1.31-36.2019.

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ABSTRAK UMK di Kecamatan Cepiring Kabupaten Kendal memiliki usaha dalam rangka peningkatan pendapatan keluarga salah satu usahanya adalah membuat atau memproduksi makanan ringan dan minuman kesehatan yang selama ini pemasarannya masih dilingkup kerabat dekat atau keluarga. Permasalahn yang dihadapi oleh pelaku usaha khususnya UMK di Kecamatan Cepiring Kabupaten Kendal adalah belum memiliki merk atau nama bagi hasil produknya dikarenekan terbatasnya pengetahuan tentang merk dan belum mengetahui bagaiman caranya untuk mendapatkan merk dagang bagi produknya. Pelaksanaan sosialisasi merk dan

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VENKATESAN, L. "Essential Attributes On Brand Name And Impacts Of Consumer Buying Behaviour." Restaurant Business 118, no. 11 (2019): 313–22. http://dx.doi.org/10.26643/rb.v118i11.10037.

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In the current situation, the entire area of branding is attractive a separate area. It is pertinent to study brands and branding because, first, it is part of our lives, whether we like it or not. It is also significant to understand how part of the business world functions. For a long time branding has also been seen as part of the marketing discipline. Conventionally, branding is part of the marketing mix, or the 4Ps: product, price, promotion and place. The product has two levels: core and augmented. Branding is not the core product but the augmented level of the product. A Brand cautious

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SPINELLI, PAULA BULAMAH, JANAINA DE MOURA ENGRACIA GIRALDI, and MARCOS CORTEZ CAMPOMAR. "RETAIL PRIVATE LABEL’S STRATEGIES: A CASE STUDY IN A LARGE BRAZILIAN SUPERMARKET CHAIN." RAM. Revista de Administração Mackenzie 7, no. 4 (2006): 121–41. http://dx.doi.org/10.1590/1678-69712006/administracao.v7n4p121-141.

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ABSTRACT The present study approaches the advantages and risks related to private labels under a retailers’ perspective, as well as the private label strategies and its growth in the Brazilian market. The paper analyses the strategies used by a large Brazilian supermarket chain with regards to its private labels’ management, using the case study method. The results showed the existence of two private label lines of products, with different strategies: one line of light products (proprietary brand) and another line of products that carry the name of the supermarket under study (retail brand end

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Puspasari, Dewi. "PENGARUH DESAIN LOGO DAN NAMA MEREK TERHADAP BRAND IMAGE MIXUE (Studi Kasus Pada Mahasiswa STIE Wibawa Karta Raharja)." Aliansi : Jurnal Manajemen dan Bisnis 18, no. 1 (2023): 41–48. http://dx.doi.org/10.46975/aliansi.v18i1.463.

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One of the company's strategies in conveying messages regarding product information to be offered is by means of promotion. Promotion is carried out in order to convey product advantages and product benefits so that it is expected to influence consumers to buy. Promotion is an important factor in the marketing mix used by companies to win market competition. Brand identity will make consumers recognize and associate a company. All elements and parts of the brand have a function to form a brand identity so that it will create awareness and brand image. Mixue tries to build a brand image for its

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Sisodia, Sonal, and Nimit Chowdhary. "ABIL's dilemma: to brand or not to brand in India." Emerald Emerging Markets Case Studies 1, no. 1 (2011): 1–11. http://dx.doi.org/10.1108/20450621111128583.

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Subject area Marketing strategy, product positioning, brand building, and economies of scope. Study level/applicability MBA groups, marketing consultants and business management students of undergraduate and postgraduate level. Case overview Abhishek Industries Limited (ABIL) is an entrepreneurial venture of Mr Abhishek Batra that came into being in 1993. ABIL is the leading supplier of Terry Towels to some of world's leading retailers including Wal-Mart, JC Penney and Sears. In spite of some business fluctuations, ABIL has an impressive performance record that is reflected in its financial da

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Lou, Xingqiu, and Yingjiao Xu. "Consumption of Sustainable Denim Products: The Contribution of Blockchain Certified Eco-Labels." Journal of Theoretical and Applied Electronic Commerce Research 19, no. 1 (2024): 396–411. http://dx.doi.org/10.3390/jtaer19010021.

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Consumers’ growing interest in the environmental and social impacts of products has increased demand for sustainable fashion items, particularly denim. Emerging technologies such as blockchain technology and labeling certifications have been developed to address sustainability issues by improving supply chain transparency and efficiency. This research investigates the trade-offs consumers make when purchasing sustainable denim jeans and the impact of sociodemographic factors on their decision-making process. Employing a conjoint analysis approach, four attributes were examined: price, brand na

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Broniarczyk, Susan M., and Andrew D. Gershoff. "The Reciprocal Effects of Brand Equity and Trivial Attributes." Journal of Marketing Research 40, no. 2 (2003): 161–75. http://dx.doi.org/10.1509/jmkr.40.2.161.19222.

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Brands increasingly introduce products with attributes that fail to provide consumers with meaningful benefits (i.e., trivial attributes). The authors present two experiments that examine the effect of brand equity on consumer valuation of such trivial attributes and the reciprocal effect that such a strategy may have on brand equity. The results show that both high and low equity brands benefit from offering an attractive trivial attribute in the absence of a disclosure of its true value. However, prechoice disclosure of an attribute's triviality heightens the role of the brand and context cu

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Kostrova, Y. B., Y. O. Lyashchuk, L. V. Cherkashina, and O. Y. Shibarshina. "Comparative analysis of brand management strategies." Proceedings of the Voronezh State University of Engineering Technologies 83, no. 1 (2021): 385–93. http://dx.doi.org/10.20914/2310-1202-2021-1-385-393.

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The article considers the process of branding as a means of self-promotion and personal expression. When conducting the study, the authors used the theory of consumer behavior of A. Maslow as a methodological basis, as well as the visual structures of the personality of Z. Freud, K. Jung. The aim of the study is to analyze the process of branding as a psycho-logical means of self-promotion and personality expression. During the study, general scientific methods of cognition were used within the framework of dialectical and systemic approaches, methods of logical and situational analysis. The m

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Koschmann, Anthony, and Jagdish Sheth. "Brand line extensions: creating new loyalties or internal variety-seeking?" Journal of Product & Brand Management 27, no. 4 (2018): 351–62. http://dx.doi.org/10.1108/jpbm-08-2017-1535.

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Purpose The purpose of this paper is to examine whether line extensions (modified brands) create their own loyalties or induce variety-seeking within the brand. Prior research has explored how the branded house strategy (i.e. multiple products bearing the same brand name) retains customers from competing brands. However, this research investigates loyalty within the brand by comparing loyalty and variety-seeking rates of modified brands. Design/methodology/approach Markov chains examine behavioral loyalty and switching rates of panel households in the USA over several quarters for two family b

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Elliott, Gregory R., and Ross C. Cameron. "Consumer Perception of Product Quality and the Country-of-Origin Effect1." Journal of International Marketing 2, no. 2 (1994): 49–62. http://dx.doi.org/10.1177/1069031x9400200204.

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Consumer attitudes to local and foreign products and the likely “country-of-origin” effect in “Buy Local” and “Made In …” campaigns are surveyed. First, the importance of country of origin in relation to other product attributes is considered. Second, country of origin is assessed as a surrogate indicator of product quality. Third, the likely effect of country of origin on consumer choice across a range of product categories is studied with brand name and price held constant. Across the product categories studied, respondents rated country of origin as significantly less important as a choice

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Bojanowska, Agnieszka Barbara, and Agnieszka Surowiec. "Effects of Brand Experience: The Case of The Witcher Brand in the Eyes of Polish Customers." Sustainability 14, no. 21 (2022): 14274. http://dx.doi.org/10.3390/su142114274.

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This article addresses the issue of brand recognition in the context of its elements and the products that use it. This is a study of customer experience with the brand. The example of The Witcher brand was chosen for consideration as this brand has recently been extremely popular both in Poland and other countries. The purpose of this article is to indicate the course of The Witcher brand formation process in the eyes of Polish consumers in relation to selected products related to the brand. The aim of the article is realized through research conducted by a diagnostic survey method among 538

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Koo, Jakeun. "Antecedents of the attitude toward the athlete celebrities' human brand extensions." International Journal of Sports Marketing and Sponsorship 23, no. 2 (2021): 241–58. http://dx.doi.org/10.1108/ijsms-12-2020-0241.

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PurposeThe present study aims to examine how consumers evaluate the extended human brands of athlete celebrities beyond their unique brand personality associated with sports. Athlete celebrities' unique image in sports is used as a human brand, and attitude toward the athlete brand extensions is investigated when the athlete's name is included in a new non-sport brand. The concepts of brand extensions were employed to develop the ideas of human brand extensions.Design/methodology/approachIn total, 198 participants answered online survey questions before and after being informed of athlete bran

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Moriuchi, Emi, and Paul R. Jackson. "Role of brand names and product types on bicultural consumers’ purchase intentions." Journal of Consumer Marketing 34, no. 1 (2017): 53–65. http://dx.doi.org/10.1108/jcm-10-2014-1190.

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Purpose The purpose of this study is to examine the role of brand names and product types on bicultural’s purchasing intention. In cross-cultural marketing, a current popular position among bicultural consumer advocates that brand name that has a foreign character denotes that when an unknown brand is present, and if the unknown brand is a hedonic product, then a foreign character that has a long-standing history of delivery quality products should be mandatory. Design/methodology/approach Through a multidisciplinary literature review, qualitatively supported differences in bicultural consumer

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Manikutty, S. "Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF)." Asian Case Research Journal 06, no. 02 (2002): 205–39. http://dx.doi.org/10.1142/s0218927502000233.

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Gujarat Cooperative Milk Marketing Federation (GCMMF) is a farmers' cooperative in India marketing the dairy products of the milk cooperatives in the State of Gujarat. It has been a successful enterprise, and its flagship brand Amul has become one of the best recognized brand names in India. Due to supply side difficulties thanks to the growth rate in milk procurement hitting a plateau, and intensified competition in the dairy products, GCMMF is considering diversification into processed foods such as juices, jams and sauces, possibly leveraging its name and brand image. The case describes the

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Kim, R. " Determinants of brand equity for credence goods: Consumers’ preference for country origin, perceived value and food safety." Agricultural Economics (Zemědělská ekonomika) 58, No. 7 (2012): 299–307. http://dx.doi.org/10.17221/45/2012-agricecon.

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Food safety is an important credence attribute that is increasingly being emphasized by the food industry, regulatory bodies and the consumers around the world. Consumers cannot predict ex ante performance of the product based on the credence attributes due to information asymmetry, and they need a signal that they can trust in purchasing a food product with high credence attributes. Consumers are likely to use a brand name as a surrogate of the quality and the safety guarantee in purchasing food products with credence attributes. An effective brand management appears to be a major prerequisit

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Fibrianti, Nurul, Duhita Driyah Suprapti, Anindya Ardiansari, Isnani Isnani, and Niken Diah Paramita. "Targeting MSME Opportunities through Brands: Strengthening the Legal Protection trough Community Services." Jurnal Pengabdian Hukum Indonesia (Indonesian Journal of Legal Community Engagement) JPHI 5, no. 2 (2022): 195–207. http://dx.doi.org/10.15294/jphi.v5i2.60224.

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Brand is the name of a product that is commonly made by business actors to introduce their products to consumers. But in fact, the understanding of small micro business actors that brands are intellectual property protected by the state is very minimal. Even a brand that has been owned can be used by other people without permission which will be detrimental to the brand owner is also not well understood. MSME actors still think that brands are complementary accessories to products. Thus there is a need for assistance for MSME actors in registering trademarks as legal protection for their busin

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Permatasari, Bunga Mareti, Zulkifli Zulkifli, and Syamsul Bahri. "VALUASI BISNIS PERUSAHAAN PT JAMINAN PEMBIAYAAN ASKRINDO SYARIAH DALAM RANGKA IPO DI TAHUN 2022." Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside 1, no. 3 (2021): 211–37. http://dx.doi.org/10.53363/yud.v1i3.15.

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In order to absorb the potential of the sharia guarantee business in the future which will grow rapidly, PT Jaminan Pembiayaan Askrindo Syariah with the brand name "Askrindo Syariah" will carry out corporate actions, one of which is an initial public offering (IPO) in 2022. Askrindo Syariah's performance shows an increase in 5 years. However, Askrindo Syariah's business profile, which is mostly high-risk products, shows that the company's performance is not optimal even though it has increased. Accordingly, Askrindo Syariah needs to set a strategy in preparation for the IPO. The purpose of thi

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Ristevska – Jovanovska, Snezana, and Marija Magdincheva – Shopova. "BRAND AND BRANDING AS IMPORTANT MANAGEMENT PRIORITIES." Knowledge International Journal 28, no. 1 (2018): 209–16. http://dx.doi.org/10.35120/kij2801209r.

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The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. Your marketing and branding clearly influence that perception but your brand exists whether you actively market your business or not. If you’re out there and people are interacting with your business, you have a brand. Brand is a known identity of a company in terms of what products and services they offer but also the essence of what the company stands for in terms of service and other emotional, non tangible consumer concerns. To brand something is when a company or p

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Sullivan, Mary W. "How Brand Names Affect the Demand for Twin Automobiles." Journal of Marketing Research 35, no. 2 (1998): 154–65. http://dx.doi.org/10.1177/002224379803500202.

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In this article, the author considers the effect of brand names on demand by examining the price ratios of used twin automobiles. Twins usually are made in the same plant and have essentially the same physical attributes but different brand names. If the models of a twin pair are perceived as perfect substitutes, their relative price should equal unity. Brand names could cause the demand for twin models to differ if consumers use the brand names to make inferences about unobservable quality. Consumers also might prefer one brand to another for prestige or status. The relative prices of most of

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Soni, Swati, Devika Trehan, Varun Chotia, and Mohit Srivastava. "Mamaearth: a digital first brand venturing offline." Emerald Emerging Markets Case Studies 14, no. 2 (2024): 1–38. http://dx.doi.org/10.1108/eemcs-08-2023-0304.

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Learning outcomes The key learning objectives are as follows: analyze Mamaearth’s growth trajectory in the Indian market, illustrate the meaning of a direct-to-consumer (D2C) brand, analyze the importance of social media in building a D2C brand, analyze the challenges and advantages associated with a D2C brand, analyze growth and expansion options available with Mamaearth and evaluate the strategies for Indian start-ups in the beauty and personal care space. Case overview/synopsis In 2016, what began as a quest to find safe baby care products for the first-time parents Varun and Ghazal, turned

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Kövesi, János, Zsuzsanna Tóth, and Tamás Jónás. "How much is intellectual capital worth for the organization?" Acta Oeconomica 62, no. 1 (2012): 65–91. http://dx.doi.org/10.1556/aoecon.62.2012.1.5.

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The purpose of the paper is to contribute to the use of evaluator and utility functions in order to increase the reliability of scorecard based intellectual capital (IC) measurement methods and to express and aggregate the utility of IC components to an organization. The conducted field experiment integrates the results of interviews with 23 brand name customers by examining the customer satisfaction measuring practice of service provider companies. Our main finding is that adequately calibrated evaluator functions assign perceived customer satisfaction to its scorecard based measured values a

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Sarkar, Dev Narayan, and Kaushik Kundu. "Safed Detergent Powder: Regional Brand with Rural Focus." Asian Case Research Journal 23, no. 02 (2019): 457–89. http://dx.doi.org/10.1142/s0218927519500196.

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Safechem Industries was the leading manufacturer of detergents and allied products in Eastern India under the brand name of ‘SAFED’. Safed had local factories to service the eastern market at a lower cost than other organized players and this also enabled it to compete with the unorganized sector, especially in the rural markets. The case presents a situation in which the General Manager for Marketing & Strategy at Safechem Industries had to formulate the marketing and growth strategy for the future. The company is based mainly in rural parts of Eastern India. The case describes the deterg

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Yustianingsih, Lidia, Ali Mufid, Mohd Hafidz Mahamad Maifiah, and Setiyo Gunawan. "Comparison Study of Halal Management System in Indonesia and Malaysia." Halal Research Journal 4, no. 1 (2024): 39–55. http://dx.doi.org/10.12962/j22759970.v4i1.1027.

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Halal standards between countries were varied, potentially leading to differences in halal product status decisions. In developing global halal standards, Indonesian and Malaysian halal standards were often used as references. This research aimed to gain a deeper understanding of the halal management systems in Indonesia and Malaysia in order to identify differences and similarities in halal regulations and management, including animal slaughtering practices. The halal management systems in Indonesia and Malaysia are mainly comparable. Some non-conforming differences include the certification

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Erdem, Tülin. "An Empirical Analysis of Umbrella Branding." Journal of Marketing Research 35, no. 3 (1998): 339–51. http://dx.doi.org/10.1177/002224379803500305.

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In this article, the author studies the processes by which consumers’ quality perceptions of a brand in a product category are affected by their experience with the same brand in a different category. The model proposed and estimated explicitly incorporates some of the basic consumer behavior premises of signaling theory of umbrella branding (Montgomery and Wernerfelt 1992; Wernerfelt 1988). The author provides a framework to analyze the impact of marketing mix strategies in one product category on quality perceptions, consumer perceived risk, and consumer choice behavior in a different catego

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Janakiraman, Ramkumar, Catarina Sismeiro, and Shantanu Dutta. "Perception Spillovers across Competing Brands: A Disaggregate Model of how and When." Journal of Marketing Research 46, no. 4 (2009): 467–81. http://dx.doi.org/10.1509/jmkr.46.4.467.

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Drawing on the accessibility–diagnosticity framework and previous literature on branding and order of entry, the authors hypothesize that perception spillovers can also occur across directly competing products that do not share a common brand name. The authors suggest two mechanisms (prior perception spillover and dynamic perception spillover) and one moderating variable (product/brand similarity). To test for spillovers across competing brands, the authors develop a structural Bayesian learning model and estimate it using prescription choice and marketing communication data from a panel of ph

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Szymoniuk, Barbara. "Dilemmas with brand management in clusters." Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing, no. 9(58) (June 28, 2013): 549–58. http://dx.doi.org/10.22630/pefim.2013.9.58.48.

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One of the basic marketing problems which have been revealed in Polish clusters` practice is the issue of brand management. Dilemmas and problems of the shared responsibility for the image appear, are related to the necessity of reconciling the interests of various members of the cluster (in the sphere of image and tax issues), including the members who own their own trademarks; the interests of the territory and the environment the cluster originates from, as well as of institutions funding the development of clusters from aid funds from the European Union. A basic problem is encountered alre

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LUNDBÄCK, MAGNUS, and CHRISTER KARLSSON. "INTER-FIRM PRODUCT PLATFORM DEVELOPMENT IN THE AUTOMOTIVE INDUSTRY." International Journal of Innovation Management 09, no. 02 (2005): 155–81. http://dx.doi.org/10.1142/s1363919605001228.

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The product platform development process becomes critical and of general interest when different brand name products are developed from inter-firm developed product platforms. The inter-firm platform adds perspectives not considered in previous research. In this article areas related to the inter-firm product platform integration process are described. The study is a longitudinal, deep, explorative study aimed at identifying managerial challenges to inter-firm platform development and how they can be dealt with. Analysis shows that the factory sequence is a critical factor when developing inte

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Misuraca, Raffaella, Francesco Ceresia, Ashley E. Nixon, and Costanza Scaffidi Abbate. "When is more really more? The effect of brands on choice overload in adolescents." Journal of Consumer Marketing 38, no. 2 (2021): 168–77. http://dx.doi.org/10.1108/jcm-08-2020-4021.

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Purpose Research on choice overload with adult participants has shown that the presence of a brand significantly mitigates the phenomenon. The purpose of this study is to investigate whether these findings can be expanded to a population of adolescents, where it has already been shown that choice overload occurs in a similar way as adults. Design/methodology/approach Studies 1 and 2 aim to test whether the presence of a brand name mitigates the adverse consequences of choice overload in adolescents. In line with prior research on choice overload, in both studies, the authors compared between-s

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Uppal, Jamshed, and Inayat Mangla. "Islamic Banking and Finance Revisited after Forty Years: Some Global Challenges." Journal of Finance Issues 13, no. 1 (2014): 16–27. http://dx.doi.org/10.58886/jfi.v13i1.2495.

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After experiencing phenomenal growth over the last forty years, the Islamic banking and finance industry (IBF) faces some difficult challenges which are addressed in this paper. We argue that the industry has moved away from pursuing ideals conveyed by its brand-name products towards a convergence to the conventional banking and discuss the reasons behind this trend. We suggest that the dictates of the economic and financial theory might be at conflict with the IBF market niche strategy. Additionally, we highlight operational challenges facing the industry in deploying risk management techniqu

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