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Littérature scientifique sur le sujet « Chinese Gen Y consumers »

Auteur : Grafiati
Publié le 22 avril 2025

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Articles de revues sur le sujet "Chinese Gen Y consumers"

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Wang, Weiran. « The Impact of Positive and Negative News about Celebrity Endorsers on the Consumer Behavior of Generation Z — Take the Chinese Market as an Example ». SHS Web of Conferences 155 (2023) : 02013. http://dx.doi.org/10.1051/shsconf/202315502013.

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This study examines whether positive and negative news about celebrity endorsers affects the consumer behavior of Chinese Gen Z consumers. A quantitative research was conducted to measure Changes in Chinese Gen Z consumers’ attitudes, favorability, and purchase intentions before and after the time of positive and negative celebrity endorsement events. The results of the study show that whe a celebrity endorser has negative news, Gen Z consumers’ favorability towards the endorser and the brand as well as their purchase intention will be significantly reduced. On the contrary, when a celebrity endorser has positive news, there is a slight, but not significant increase in Gen Z’s favorability towards endorser and the brand, and their purchase intention.
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Zhang, Yanbo, Chuanlan Liu et Yanru Lyu. « Profiling Consumers : Examination of Chinese Gen Z Consumers’ Sustainable Fashion Consumption ». Sustainability 15, no 11 (23 mai 2023) : 8447. http://dx.doi.org/10.3390/su15118447.

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The textile and apparel industry is widely recognized for its negative impact on the environment and society, and China is one of the largest fashion-consumption markets worldwide. There has been a growing awareness and effort to address these concerns in China, and Chinese Gen-Z consumers are playing a crucial role in shaping sustainable practices. This study aimed to identify and profile Gen-Z consumers with substantial engagement in sustainable fashion consumption in China. Data were collected from 292 Chinese Gen-Z adults from three major cities, Beijing, Shanghai, and Guangzhou, using a convenience sampling strategy and the snowball approach. Cluster analysis was employed, and two groups were identified: passionate eco-conscious consumers and indifferent fashion consumers. Multivariate Analysis of Variance (MANOVA) and the Crosstabs approach were utilized to examine the differences between the identified groups. The results revealed that passionate eco-conscious consumers valued classic design, high quality, and versatility, would like to pay more money for high-quality fashion clothing, and expressed their uniqueness through their fashion choices compared to indifferent fashion consumers. They actively sought sustainability knowledge and preferred supporting physical stores that sell second-hand clothing. Female Gen-Z consumers demonstrated a greater inclination towards sustainable fashion consumption in comparison to their male counterparts. A persona of Chinese Gen-Z consumers with high-level involvement in sustainable fashion consumption was created and presented for better marketing to Gen-Z consumers in China.
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Tang, Yuxuan. « Analysis of the Current Chinese Consumer for Luxury Goods - Generation Z ». Lecture Notes in Education Psychology and Public Media 4, no 1 (17 mai 2023) : 523–29. http://dx.doi.org/10.54254/2753-7048/4/2022171.

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As a mainstay of the luxury consumer group, Gen Z has become a global phenomenon, especially in the United States and China. Marketing strategies for attracting this emerging consumer segment can be learned from the Chinese luxury market. This study used the Chinese luxury market and its Gen Z consumers as a case study to offer scientific recommendations to luxury marketers based on various statistics and related literature, including demographic descriptions, market reports, and consumer behaviors. It also discusses how Gen Z differs from its elder sibling, millennials, who are currently the focus of luxury brands' marketing efforts. Consequently, three factors contributing to Gen Zs dominance of the Chinese luxury market have been found. Firstly, the optimism and impulsivity of Gen Z make them spend more than they can afford. In addition, Gen Zs are exposed to a constant stream of uncensored, real-time events, information, and entertainment, which makes it easier for them to access information related to luxury goods. Lastly, digitalization facilitates online shopping for luxury goods. Accordingly, as Chinese Gen Z crave unique and personalized experiences, customized services can be a winning point for luxury brands.
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Wang, Jiawen. « The consumption behaviors of Generation Z : evidence from China ». Advances in Economics and Management Research 7, no 1 (22 septembre 2023) : 568. http://dx.doi.org/10.56028/aemr.7.1.568.2023.

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To explore the behavioral patterns of Gen Z consumers in China, this study synthesizes previous research on Gen Z consumption and identifies the lack of in-depth exploration within the Chinese context. Utilizing analytical methods, the paper further summarizes the characteristics of China during Gen Z's formative years, which subsequently influence the behavioral traits of the consumers born in that period. Specifically, Chinese Gen Z consumers exhibit five distinct behavioral characteristics: being Mobile-first and Tech-Savvy, acting as E-commerce Pioneers, being strongly influenced by Social Media, displaying a Quality-Conscious and Aspirational mindset, and expressing National Pride and Cultural Identity. The findings of this study hold significant implications for future marketing strategies targeting Gen Z, providing valuable insights for marketers to better understand and engage with this generation.
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Song, Yao, Zhenzhen Qin et Zihao Qin. « Green Marketing to Gen Z Consumers in China : Examining the Mediating Factors of an Eco-Label–Informed Purchase ». SAGE Open 10, no 4 (octobre 2020) : 215824402096357. http://dx.doi.org/10.1177/2158244020963573.

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Although China has enjoyed great economic growth in the past several years, environmental problems have not attracted enough attention, especially for the young Chinese population (Generation Z consumers). Based on the theory of planned behavior, this work aims to analyze the mediation role of product attributes, perceived consumer effectiveness (PCE), and environmental awareness in eco-label–informed purchase for Gen Z consumers in China. According to the result, it shows (a) eco-label–informed purchase could significantly increase two threads of PCE and product attributes, (b) those two threads intermediate the eco-labeling and environmental awareness positively, and (c) eventually lead to purchase behavior for Chinese Generation Z. For theoretical contribution, this article tries to have a more comprehensive investigation on green consumption, and to explore the theoretical relationship among product attributes, PCE, and environmental awareness in the context of Chinese Gen Z. Relevant managerial implications and practical guides are also discussed in this article.
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Marjerison, Rob Kim, et Songcheng Gan. « Social Media Influencers' Effect on Chinese Gen Z Consumers ». Journal of Media Management and Entrepreneurship 2, no 2 (juillet 2020) : 1–18. http://dx.doi.org/10.4018/jmme.2020070101.

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The objective of this paper is to explore the relationships between different types of Chinese social media influences and their use of short videos, and how that content is managed influence Chinese Generation Z consumers. Effective use of social media is a way for SMEs and new ventures to level the playing field and compete with established enterprises; it is cost effective and can target a very specific consumer demographic. Data was collected by online surveys of Gen Z Chinese self-described heavy social media users. The results of this study may be of particular interest to entrepreneurs who tend to be early adopters and who can most benefit from strategic use of social media advertising to locate and reach their target customers more efficiently and more effectively.
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Shi, Lu, et Amer Hamzah Jantan. « Study of Factors Influencing Eco-label Purchase Behaviour of Gen Z Consumers in Guangdong, China ». Frontiers in Business, Economics and Management 12, no 3 (16 janvier 2024) : 235–39. http://dx.doi.org/10.54097/pjd6au29.

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With the rise of the millennial generation, Gen Z consumers have become an important force in the Chinese market. This study focuses on the factors influencing their eco-label purchase behavior in Guangdong, China. Through literature review and interviews with Gen Z consumers, the research finds that factors such as environmental awareness, product quality, price, brand image, and social influence all play a role in their eco-label purchase behavior. In particular, environmental awareness and brand image have a significant positive impact on their purchase decision. Price is a crucial factor, but its impact is negative. The results of this study provide valuable insights for manufacturers and marketers to better understand Gen Z consumers' eco-label purchase behavior and develop targeted marketing strategies.
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Liu, Fanxi. « Driving Green Consumption : Exploring Generation Z Consumers’ Action Issues on Sustainable Fashion in China ». Studies in Social Science & ; Humanities 1, no 5 (décembre 2022) : 25–49. http://dx.doi.org/10.56397/sssh.2022.12.03.

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Environmental pollution brought by the fashion industry are increasingly a cause for concern. The rise of Generation Z has significant implications for the sustainable fashion market in China. Previous studies found an attitude-behaviour gap among this population, they recognized the importance of sustainable fashion while not taking action. This study applied mix method in two phases to find out how Chinese Generation Z is influenced by environmental knowledge and corporate social responsibility (CSR) through social media, and other factors that influence attitude- behaviour gap in sustainable fashion consumption. With the online survey completed by 168 consumers and the semi-structured interview with six Gen Z consumers, there are four major finding of this study: 1) This study found that Generation Z consumers were more positive and aware of their attitudes and behaviour towards buying sustainable fashion than non-Generation Z consumers; 2) Generation Z consumers were more consistent in their attitudes and behaviour than non-Generation Z consumers; 3) Influenced by environmental knowledge factors and brands CSR through social media, Gen Z consumers are more likely to purchase sustainable fashion products than non-Generation Z consumers. 4) Other factors such as government promotion and school education helped to mitigate the attitude-behaviour gap among Gen Z. Therefore, this study provides applicable implications for fashion companies and government on the strategies to mitigate attitude-behaviour gap among Gen Z.
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Oe, Hiroko, et Yasuyuki Yamaoka. « Smart Luxury Shoppers’ Behaviour in China : Omni-Channel Perspectives of Gen Y Consumers ». Marketing and Management of Innovations 14, no 3 (2023) : 176–87. http://dx.doi.org/10.21272/mmi.2023.3-16.

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This study examines luxury goods purchasing behaviour among Chinese Generation Y consumers in the omni-channel retail context. Traditionally, in-store purchases were favoured for luxury items due to the tactile experience and quality assessment during decision-making. However, the unprecedented impact of COVID-19 has transformed consumer behaviour. People now navigate complex decisions, embracing various channels, including online platforms. With a dataset of 354 survey responses, this study employs quantitative analysis and structural equation modelling to uncover the factors influencing Chinese Generation Y consumers’ purchasing choices. The findings reveal that Generation Y luxury shoppers prioritise convenience and channel benefits. They also emphasise information sharing and community engagement, fostering shared experiences on retail platforms. Interestingly, this contradicts previous findings favouring offline channels such as webrooming. Ultimately, this study uncovers a behavioural trend where tech-savvy young consumers exhibit characteristics indicative of an interconnected marketplace. They prioritise convenience and mutual support through shared information in the luxury goods community, regardless of the item’s price tag. These insights provide valuable resources for marketers and researchers navigating luxury goods promotion. As online purchasing behaviours continue to evolve, these findings facilitate impactful discussions and informed strategies within the dynamic luxury market.
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Zhu, Xiaojiao, Bang-Wool Han et Min-Ho Kim. « The Impact of Consumer Characteristics and Brand Attributes on Global Brands : A Focus on the MZ Generation in Emerging Markets ». Journal of Korea Trade 28, no 1 (28 février 2024) : 49–75. http://dx.doi.org/10.35611/jkt.2024.28.1.49.

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Purpose - As emerging markets continue to expand and exert more influence on the global economy, it has become increasingly important to understand the attitude of consumers in these market towards global brands. In particular, Chinese consumers’ interest in foreign brands has been steadily growing, creating significant market potential for products and services perceived as global brands. Based on the theory of planned behavior, this study aims to investigate how consumer characteristics and brand attributes influence the attitudes and purchase intentions of Millennials and Gen Z consumers towards global brands. Design/Methodology - The researchers used an online questionnaire to collect data from a total of 293 Chinese MZ generation participants. To analyze the data, structural equation modeling (SEM) was employed using SPSS. Findings - The findings of this study indicate that brand attributes such as perceived brand quality and price have a greater influence on the attitudes and purchase intentions of MZ consumers towards global brands than individual characteristics like consumers’ cosmopolitanism, ethnocentrism, and materialism. Moreover, consumer ethnocentrism has negative impact on attitudes, while consumers’ cosmopolitanism and materialism do not show any significant effects on attitudes and purchase intentions towards global brands. Originality/value - By gaining insights into how Generation MZ consumers in emerging markets evaluate global brands, this study explores the determinant factors influencing consumers’ attitudes and intentions towards global brands. The findings not only enrich the international business literature but also provide practical insights for global brand managers to effectively customize their marketing strategies and enhance their brand positioning for successful entry into emerging markets
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Thèses sur le sujet "Chinese Gen Y consumers"

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Huang, Ouya. « Chinese Gen Z's Knowledge of, Attitude toward, and Behavioral Intentions towards Personal Luxury Fashion Goods available via Drop Marketing Strategies ». Kent State University / OhioLINK, 2021. http://rave.ohiolink.edu/etdc/view?acc_num=kent1619113044016614.

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Liu, Xiaonuo. « Understanding Brand Avoidance Among Female Chinese Consumers : The driving forces behind negative consumption among female Chinese consumers ». Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-44579.

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The purpose of this study was to find the main drivers of brand avoidance behavior among Chinese female's cosmetics consumers. Based on Lee et al. (2009) and Knittel et al. (2016) model to do the research. Research was conducted based on existing literature. The results show that Chinese female consumers have common driving force in brand avoidance behavior, namely political positioning and animal test in moral avoidance. According to the existing theoretical framework, the cultural differences are used to create a brand avoidance model to suit Chinese female consumers.
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Guo, Dawei, et Zhikun Liu. « Chinese Luxury Consumers : A new rising purchasing power ——“Chinese Dama” ». Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-10014.

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Luxury consumption is more and more common in China with the rapid economic development today. Chinese consumers are becoming a main purchasing power of the fashion luxury brands.Chinese women accounted for 45 percent of Chinese luxury goods consumption at the end of 2012. There is no denying that the female Chinese consumers are playing an increasingly important role in the global luxury goods market. Chinese female luxury consumers between 30 and 50 are considered to be called Chinese Dama. The influences of this group of people on fashion luxuries market is becoming more significant. However, no research seems to have noticed the middle aged female luxury consumers group named Chinese Dama.The purpose of our research is to find out the reasons why this group of people, who are so called “Chinese Dama”, are consuming fashion luxuries. We want to define and identify this special fashion luxury consuming group. Hopefully, the findings in our thesis can inspire some fashion luxury companies to notice this new purchasing power and to come up with better sale and product strategies for Chinese Dama.A qualitative research method was developed to meet the purpose of collecting relevant data. Interviews were made with Chinese Dama we met in Gothenburg airport and a Munich fashion luxury shopping mall. We also made a content analysis on articles collected that explain the issue of who are Chinese Dama and the features and lifestyle of Chinese Dama for the empirical study.The findings of our research can provide information for marketers in the luxury market, which concludes that Chinese females have different type of attitudes and motivations including those found by other scholars and the new motivations and attitudes that were discovered in our investigation towards purchasing fashion luxuries, which are brand awareness, materialism, social comparison for attitudes and guanxi, saving face and reselling to make profit. We not only confirm common acknowledge about Chinese Dama, which is known by everyone in China, but also obtain a better understanding of Chinese Dama. We also concluded that the expression Chinese Dama is no longer appropriate.
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Chen, Jie. « Analysis of Swedish consumers’ attitude to Chinese food ». Thesis, Gotland University, Institution 2, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hgo:diva-422.

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The aim of this research is to find out what’s attitude Swedish consumers have to Chinese food. The questionnaires based on the Food Choice Questionnaire (FCQ) are handed out to 100 Swedish respondents in order to investigate their motivation on Chinese food choice. 78 questionnaires which were filled completely were selected for this study. Eleven factors involved in the questionnaire are labeled health, mood, convenience, sensory appeal, natural content, price, weight control, familiarity, image of China, culture and safety. The information from two semi-structured interviews with Chinese food suppliers showed Swedish consumers’ attitude to Chinese food in another angles. The ABC model and Balance Theory are seen as the theoretical basis for empirical research analysis. The eating habits of Swedish and Chinese are compared to show their difference which influence consumers on food choice more or less. According to the result of the questionnaire survey, Swedish consumers have positive attitude to Chinese food on factors of health, sensory appeal, natural content, safety, price and mood and relative negative attitude on factors of convenience, familiarity and image of China. This outcome is confirmed by the information collected from interviews. Most Swedish consumers choose Chinese food from information processing perspectives; few of them are from behavioral learning processing; some of them are from hedonic consumption perspective. The relationship among Swedes, Chinese food and China is unstable at present time. Swedes do not know much about China and they are not familiar with Chinese food either. Competitors of Chinese food in Sweden such as Thai food, Japanese sushi and west fast food are important aspects which disperse people’s attention and enlarge their food choice range.

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Sorby, Stella Lanxing. « Translating Western musicals into Chinese : texts, networks, consumers ». HKBU Institutional Repository, 2014. https://repository.hkbu.edu.hk/etd_oa/113.

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When translating musicals from one culture to another, a translator’s role is to convert the text for its stage representation in a different context. However, during the process from this translated text to it finally being performed on stage, changes are inevitable. Issues surrounding the nature of such changes, the reasons for which they are made, and their resulting effects, have hitherto been little researched. The present study seeks to explore such issues through an examination of the ways in which the development of the translated text is shaped by interactions between the various stakeholders including professional translators, fans and production team members, i.e. the director and actors, as well as the audience themselves. Employing some of the major concepts of Actor Network Theory as the principal theoretical framework, together with a case study approach combining textual analysis and empirical studies, this project focuses on Putonghua translations of Western musicals on the Chinese mainland. More specifically, through investigating three of the most recent and professionally translated and performed Western musicals: I love you, you’re perfect, now change (USA), Spin (Finland), and Mamma Mia! (UK), it intends to show how differing stakeholder perspectives on issues of performability and reception are negotiated to produce a commercially successful translation product.
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Zhang, Jiaxin. « Factors affecting Chinese consumers buying luxury goods overseas ». Thesis, Linnéuniversitetet, Institutionen för nationalekonomi och statistik (NS), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-85416.

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Since the improved people’s living standard, luxury buying has increasingly spread in popularity, especially in developing countries. Conspicuous consumption has resulted in this luxury buying among consumers. This mentality leads to consumers to achieve their own goal through luxury goods, such as reflecting their status, showing the uniqueness and so on. In order to buy their favorite luxury goods, consumers try different channels and overseas buying is the main channel for them. Under this situation, China as the second-biggest luxury market, the demand for overseas luxury among Chinese consumer has credit raised. It is therefore important for conducting consumer behavior research to analyze this phenomenon and identify corresponding factors that lead consumers buying luxury abroad. The purpose of the research is to understand the phenomenon of the consumers buying luxury goods overseas and to identify the corresponding factor for the luxury shop or the company which could conduct managerial implication to encourage consumers buying domestically. Since the improved people’s living standard, luxury buying has increasingly spread in popularity, especially in developing countries. Conspicuous consumption has resulted in this luxury buying among consumers. This mentality leads to consumers to achieve their own goal through luxury goods, such as reflecting their status, showing the uniqueness and so on. In order to buy their favorite luxury goods, consumers try different channels and overseas buying is the main channel for them. Under this situation, China as the second-biggest luxury market, the demand for overseas luxury among Chinese consumer has credit raised. It is therefore important for conducting consumer behavior research to analyze this phenomenon and identify corresponding factors that lead consumers buying luxury abroad. The purpose of the research is to understand the phenomenon of the consumers buying luxury goods overseas and to identify the corresponding factor for the luxury shop or the company which could conduct managerial implication to encourage consumers buying domestically.
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Jin, Ting. « Antecedents of Luxury Brand Purchase : The Case of Chinese Consumers ». Thesis, Griffith University, 2021. http://hdl.handle.net/10072/408505.

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China has shown an increasing demand for luxury in the global market; for example, Louise Vuitton, Dior, Prada, Gucci. Previous research regarding Chinese consumers has mainly focused on wealth and social status for luxury branding. However, in recent years we have witnessed significant changes in political (e.g., Brexit) and economic (e.g., Covid 19) forces that suggest that globalization might be stalling, and new opportunities are emerging for local (i.e. Chinese) luxury brand to develop more rapidly based on unique local consumer culture. One of the Chinese luxury brand Chow Tai Fook was ranked as top 10 on the Global Powers of Luxury Goods Top 100. Thus, despite the fact that Chinese consumers showed a strong desire towards Chinese values and aesthetics of Chinese luxury brands, there are specific gaps in the existing literature. Firstly, empirical research still lacks theoretical foundations to understand Chinese consumers’ perceptions, attitudes, motivations, purchase intentions of domestic brands and domestic luxury brands. Secondly, the literature on whether Chinese consumers take into consideration similar to different luxury values when choosing between domestic luxury brands and foreign luxury brands and whether these values will influence their purchase intention remains unconsolidated. Thirdly, there are very few luxury branding studies that examine the relationship between value perceptions, special occasions and demographic characteristics on purchase intention of domestic or foreign luxury brands by Chinese consumers. This thesis draws on the model of consumer-based brand equity, consumer culture theory, self-determination theory and complexity theory to explore Chinese consumers’ perceptions, attitudes, motivations, and examine the purchase intentions of Chinese brands, and Chinese luxury brand as opposed to the global luxury brand. The model and these theories have not been widely applied in branding research, and existing research primarily supports the importance of foreign brands and foreign luxury brands among Chinese consumers in China’s market. This thesis extends this understanding by further investigating the significance of domestic brands and domestic luxury brands within a Chinese consumers context. To answer the overall aim of this thesis, six research questions were formulated to support the theoretical foundation and guide the overall direction of the research. This PhD thesis fills a knowledge gap between domestic brands, in particular, domestic luxury brands consumption and Chinese luxury consumers in the branding and luxury branding literature. This thesis is framed within a pragmatism paradigm and employed a mixed-methods approach, using an exploratory sequential research design, combining the constructivist paradigm (qualitative) and the positivistic paradigm (quantitative), which involved focus groups, in-depth interviews, and online self-completed questionnaire. The first phase of the study included a qualitative study as a preliminary study to explore the perceptions and attitudes towards Chinese brands from Chinese consumers’ perspective. This preliminary study was significant as it informed and guided the following empirical study in the second and third phase of this research. To meet the requirements and objectives of this research, this PhD thesis uses a “thesis with publication format” and is presented as a series of published and unpublished papers to provide direct evidence that the current work is of a publishable standard. This PhD format was also selected for the mentoring and experience gained through the exposure to the peer-review process and the efficiency to increase publications during candidature. Therefore, this thesis’s results are presented in three separate papers, which form the core chapters of this thesis. Two papers have been published, and one is currently under review with A ranked journals in the ABDC listing. ABDC refers to the Australian Business Deans Council Journal Quality List, which is a widely recognized journal-ranking list in Australia. Paper one presents the results from the qualitative (preliminary) study, which involves two phases of the research, including focus groups and in-depth interviews to explore Chinese brands’ perceptions from the point of views of young Chinese consumers. By adopting consumer-based brand equity, the result of this study demonstrates that symbolic values (such as pride, lifestyle, feeling of home and being happy) constitute one of the primary motivations for young Chinese consumers’ purchase of domestic brands. The results of this study challenge the traditional view that Chinese brands are perceived negatively in the Chinese market. This is one of the very few studies investigating how young Chinese consumers perceive brands from their home country rather than foreign brands. This research provided a better understanding of how young Chinese consumers perceive Chinese domestic brand, which has significant implications for marketing and branding management. Based on paper one’s findings, the results indicated the Chinese brands were perceived positively by Chinese consumers. However, the results of paper one limited only to a very broader view of the research topic. To gain more specific knowledge on Chinese brands’ topic, we argue that the research topic should be focus on a specific category of Chinese brands: Chinese luxury brands. Thus, paper two presents the results from a mixed study, which explored the meanings and uniqueness of Chinese luxury brands and the differences and similarities between Chinese and global luxury brands from the perspective of Chinese consumers. At the first stage of this research, the qualitative results identified the uniqueness of Chinese luxury brands was mainly focused on cultural symbols, Guanxi, Collectivism and self-brand image congruity. At the second stage of the research, the quantitative results suggest that the glamorous and high-end appeal of global luxury that appeals to consumers’ senses and contributes to their personal experience could be the main reason for making a purchase. By contrast, Chinese consumers tend to consider both luxury brand values, including functional, financial, individual, and social and luxury brand experience to be the main reasons for purchasing Chinese luxury brands. Additionally, counterfeit luxury purchases and ownership seem to be a bigger and more serious issue for global luxury brands than for Chinese luxury brands. Paper three presents the results from the second empirical enquiry, which tested a proposed model which was underpinned by the self-determination theory and complexity theory to examine the relationship between value perceptions, special occasions, and demographic characteristics on Chinese luxury brands and foreign luxury brands purchase intentions. The results showed that the financial value (i.e. price worthiness and economic value) and the overall luxury value perception (i.e. a sense of luxury) were essential antecedents of the purchase of domestic luxury brands. By contrast, hedonic value (i.e. brand emotion) and individual value (i.e. mood lifting) were significant predictors of the purchase intent of foreign luxury brands. It was noted that social value (i.e. social symbol, social acceptance), although extensively discussed in the luxury brand literature, was not consistent between symmetrical (regression) and asymmetrical (fsQCA) analyses as a significant factor that influenced Chinese consumers’ intention to purchase luxury brands (domestic and/or foreign). Also, it is worth noting that special occasions and demographics were not important key drivers of domestic luxury brand purchase as compared to foreign luxury brands. Moreover, the interviews revealed that Chinese consumers favour domestic luxury brands mainly due to the social and cultural meanings embedded in those brands. The results indicated that Chinese luxury brands were not perceived as being less important than foreign brands. Therefore, the findings of this study suggest a holistic picture on consumers’ purchase decisions and behaviours. This thesis makes theoretical and practical contributions, which are reflected in each of the three papers. Theoretically, paper one contributes to existing knowledge in Chinese brands and Chinese consumers studies by unravelling Chinese brands’ meaning to young Chinese consumers, specifically, the functional, experiential and symbolic values of Chinese brands. This study challenges the traditional view that Chinese brands are perceived negatively in the Chinese market. Paper two to the best of our knowledge is the first to explore the uniqueness of Chinese luxury brands, and then examine differences between global and local (i.e. Chinese) luxury brand consumption. This is against the background that many local or domestic luxury brands now have greater opportunities and greater potential to grow in the global luxury market, and local consumer culture is also on the rise due to a downward trend in globalization. This research responds to the previously identified call for research on identifying opportunities for developing China-specific luxury brands from the perspective of Chinese consumers. Paper three contributes to three bodies of knowledge. Firstly, it extends luxury branding literature by examining not only the mainstream global luxury brands, but also domestic brands that are endogenous to the Chinese market. Secondly, this research provides a new perspective by removing the boundary between intrinsic and extrinsic motivations in relation to the purchase of luxury brands. Thirdly, this research contributes to the branding literature by drawing upon the complexity theory and incorporating a novel asymmetrical method (fsQCA) into Chinese consumer decision making for luxury brands. Overall, this thesis presents empirical evidence to support the application of Keller’s model, consumer culture theory, theory of consumption value, self-determination theory, and complexity theory to Chinese brands and Chinese luxury brands studies. Practically, this study first contributes to managerial implications by recommending that Chinese marketers need to aware of the importance of symbolic meanings of Chinese brands and the image of the brand’s Chinese origin. Secondly, China is still a country of ancient traditions and Chinese consumers still purchase and use Chinese luxury brands that are less well known to their global or Western counterparts. Chinese luxury brands may not have to go global partly due to the fact that they were tailored to the taste of the Chinese. However, for global luxury brands targeting Chinese consumers, they need to be sensitive to the way the Chinese culture is held in everyday life as consumers are using products and brands whether they are mundane or luxurious. In particular, for local luxury marketers, Chinese luxury brands should emphasize the unique cultural and social meanings to convey these messages to Chinese local consumers. Also, it is an important implication for domestic luxury brand managers to adopt a social media marketing strategy with a local endorsement to enhance the brand awareness of Chinese luxury brands and the meanings attached to the consumers in the luxury market. Thirdly, there is a need to shift marketing and advertising of luxury brands away from the emphasis on wealth, status, and conspicuous consumption. Instead, Chinese consumers may be attracted to promotional and communication strategies that focus on enjoyment, mood lifting, and enhancing feelings and emotions through sensory experiences in relation to foreign luxury brands. Domestic luxury brands will also appeal to Chinese consumers when they are considered to provide economic value and offer an overall luxury value perception.
Thesis (PhD Doctorate)
Doctor of Philosophy (PhD)
Dept of Marketing
Griffith Business School
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Shen, Dong. « Chinese consumers and US-made clothing : a cultural perspective / ». online access from Digital dissertation consortium access full-text, 1999. http://libweb.cityu.edu.hk/cgi-bin/er/db/ddcdiss.pl?9941432.

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Xiao, Shuyuan, et Wei He. « A study of Chinese consumers’ attitudes toward Volvo cars ». Thesis, Högskolan Väst, Avd för företagsekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hv:diva-3363.

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Zhejiang Geely holding Co. succeeded in purchasing Ford Motor Co’s Volvo unit, which was the hottest news in the world in 2010. Volvo needs the Chinese potential car market; Geely needs Volvo cars’ advanced technology. Such purchase arouses our interesting to conduct a research study on Chinese consumers’ attitude and intentions toward Volvo cars.   Our aim with this study was to identify the most important attributes of Volvo for Chinese consumers; to analyse how Chinese consumers were influenced by other people’s opinions and to explore how Chinese culture factors such as face concern and group conformity influence consumers’ attitudes  towards Volvo.   In order to find the result, we used online self-completion questionnaires and choose customers from a life insurance company in Shanghai as our sample group. From the survey result we found that Volvo is the second most favourable brand that Chinese consumers want to own in the near future. The top three car attributes for the Chinese consumers when they were going to choose a car were quality, safety and fuel economy. But they had less knowledge or beliefs that Volvo car has an advantage with those attributes. Besides that, we find that Chinese consumers’ behavioural intention of buying Volvo is influenced by family, friends, perceived behaviour control and group conformity, but there is no relationship between face concern and buying behaviour.
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Li, Xiufeng, et Yazhi Xin. « Factors Influencing Organic Food Purchase of Young Chinese Consumers ». Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-256003.

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Organic food has drawn attention of more and more consumers. As a result, many researchers have attempted to explain the motivations and marketing issues relevant to the topic. The previous studies provide some conflicting results and could not produce a comprehensive understanding of organic food consumers in China. Given the present research, this paper attempts to conduct a comprehensive study of organic food consumption by examining a variety of factors influencing the consumption of organic food and provide some marketing implications through a survey of young consumers in a large metropolitan area in China. The results have shown that the revised TRA model has been successfully applied in this study. The research has concluded that “food safety”, “nutrition”, and “environmental friendly” are significant factors to impact the purchase of organic food while considering the demographical variables. In addition, the study found that consumers prefer vegetables, fruits, grain and beans, milk, meat and eggs to be organic, which are ranked according to the degree of preference. Moreover, the research suggests that the main barriers bringing about the gap between attitudes and behaviors are price, the distrust on certifications of organic food, and unavailability. These findings have implications for marketing communications to consumers and potentially for organic product development.
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Livres sur le sujet "Chinese Gen Y consumers"

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Sethi, Ashok. Chinese Consumers. Singapore : Springer Singapore, 2019. http://dx.doi.org/10.1007/978-981-10-8992-3.

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Yarrow, Kit. Gen BuY. New York : John Wiley & Sons, Ltd., 2009.

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Yin, Xueyun. Cai gen yao. Beijing : Beijing shi yue wen yi chu ban she, 2018.

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Bunko, Seikadō. Seikadō Sō Gen zukan. Tōkyō : Seikadō, 2002.

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Li, Hongyou. Cuotaiji gen yuan. Guiyang : Guizhou min zu chu ban she, 2015.

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Xu, Yingjiao, Ting Chi et Jin Su, dir. Chinese Consumers and the Fashion Market. Singapore : Springer Singapore, 2018. http://dx.doi.org/10.1007/978-981-10-8429-4.

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Nakazawa, Fujio. Gen, Min no seika. Tōkyō : Heibonsha, 1995.

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Sasaki, Tatsuo. Gen Min jidai yōgyōshi kenkyū. Tōkyō : Yoshikawa Kōbunkan, 1985.

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Zhang, Lianhe. Boguo xing shi xun gen. [Xiping Xian?] : Henan Sheng Xiping Xian di fang shi zhi bian wei hui, 1998.

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1953-, Inami Ryōichi, dir. Sō Gen gikyoku kō. Tōkyō : Heibonsha, 1997.

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Chapitres de livres sur le sujet "Chinese Gen Y consumers"

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Zhang, Jie, et Wan-Hsiu Sunny Tsai. « United We Shop ! Chinese Consumers’ Online Group Buying ». Dans Let’s Get Engaged ! Crossing the Threshold of Marketing’s Engagement Era, 685–86. Cham : Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-11815-4_209.

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van Dreunen, Joost. « Next Gen Video Game Consumers ». Dans The Economics of Information, Communication, and Entertainment, 123–31. Cham : Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-09009-2_10.

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Sethi, Ashok. « Introduction : The Yin and the Yang of the Chinese Consumers ». Dans Chinese Consumers, 1–10. Singapore : Springer Singapore, 2018. http://dx.doi.org/10.1007/978-981-10-8992-3_1.

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Sethi, Ashok. « Looking Ahead ». Dans Chinese Consumers, 177–87. Singapore : Springer Singapore, 2018. http://dx.doi.org/10.1007/978-981-10-8992-3_10.

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Sethi, Ashok. « Illustrative Consumer Portraits ». Dans Chinese Consumers, 189–203. Singapore : Springer Singapore, 2018. http://dx.doi.org/10.1007/978-981-10-8992-3_11.

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Sethi, Ashok. « The Mega Forces ». Dans Chinese Consumers, 11–32. Singapore : Springer Singapore, 2018. http://dx.doi.org/10.1007/978-981-10-8992-3_2.

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Sethi, Ashok. « Digital China ». Dans Chinese Consumers, 33–54. Singapore : Springer Singapore, 2018. http://dx.doi.org/10.1007/978-981-10-8992-3_3.

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Sethi, Ashok. « Key Segments of Chinese Consumers ». Dans Chinese Consumers, 55–85. Singapore : Springer Singapore, 2018. http://dx.doi.org/10.1007/978-981-10-8992-3_4.

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Sethi, Ashok. « Key Industries for Future Growth ». Dans Chinese Consumers, 87–106. Singapore : Springer Singapore, 2018. http://dx.doi.org/10.1007/978-981-10-8992-3_5.

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Sethi, Ashok. « Luxury with Chinese Characteristics ». Dans Chinese Consumers, 107–21. Singapore : Springer Singapore, 2018. http://dx.doi.org/10.1007/978-981-10-8992-3_6.

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Actes de conférences sur le sujet "Chinese Gen Y consumers"

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Sari, Synthia Atas, Justin Bryan Mcfadden et Maulana Azmi Arif Alfayed. « Gen-Z Consumers : E-Commerce Platforms for Sustainable Shopping Experinces ». Dans 2024 International Conference on Information Management and Technology (ICIMTech), 565–70. IEEE, 2024. https://doi.org/10.1109/icimtech63123.2024.10780908.

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Musyaffa, Alma Muthia, Sri Utari, Lianna Wijaya, Stella Bolanle Apata, Kin Meng Cheng et Muhammad Asim Imran. « Green Marketing Practices by Integrated Theory of Planned Behavior : Focusing on Indonesian Gen Z Consumers ». Dans 2024 International Conference on Informatics, Multimedia, Cyber and Information System (ICIMCIS), 1–6. IEEE, 2024. https://doi.org/10.1109/icimcis63449.2024.10956278.

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Gecolea, Jeremy Paul, Donn Enrique Moreno, Juliezher Colaljo, Jean Claude Corpuz, Sheane Nicole Matias et Mark Laurens Corales. « The Impact of Mobile Application Attributes on Purchase Behavior among Gen Z Consumers : The Case of TikTok Shop ». Dans 2024 8th International Conference on Business and Information Management (ICBIM), 41–46. IEEE, 2024. https://doi.org/10.1109/icbim63313.2024.10823465.

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« The Influence of Electronic WOM on Chinese Gen Z Consumers’ Green Consumption ». Dans 2023 the 13th International Workshop on Computer Science and Engineering. WCSE, 2023. http://dx.doi.org/10.18178/wcse.2023.06.043.

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Avalos Lujan, Andrea, et Md Arif Iqbal. « Understanding Thrifting Behavior of Hispanic Gen Z Consumers ». Dans Making Waves Toward A Sustainable and Equitable Future. Iowa State University Digital Press, 2025. https://doi.org/10.31274/itaa.18653.

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Marconi, Juliana, et Eunjoo Cho. « Understanding Gen Z Consumers’ Attitudes and Intentions toward Showrooming Behavior ». Dans Making Waves Toward A Sustainable and Equitable Future. Iowa State University Digital Press, 2025. https://doi.org/10.31274/itaa.18515.

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Mahdi, Effat Hasan, Md Arif Iqbal et Md Sakib Al Montasir. « Understanding the Gen Z Female Consumers’ Thrifting Behavior in Bangladesh ». Dans Making Waves Toward A Sustainable and Equitable Future. Iowa State University Digital Press, 2025. https://doi.org/10.31274/itaa.18660.

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Swazan, Ishtehar Sharif, Suhasish Basak et Debanjan Das. « Gen Z Consumers’ Willingness To Pay Delivery Fee : An Indian Perspective ». Dans Breaking Boundaries. Iowa State University Digital Press, 2022. http://dx.doi.org/10.31274/itaa.13673.

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Bellini, Nicola, Klaus Heine, Serena Rovai et Jiaxun He. « ARE CHINESE CONSUMERS READY FOR CHINESE LUXURY BRANDS ? » Dans Bridging Asia and the World : Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.06.08.02.

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Ferdous, Jannatul, Md Arif Iqbal, Md Rafiqul Islam Rana, Mahin Akter et Effat Hasan Mahdi. « Gen Z Consumers’ Thought on Metaverse : Insight from a Developing Country’s Perspective ». Dans Bridging the Divide. Iowa State University Digital Press, 2024. http://dx.doi.org/10.31274/itaa.17410.

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Rapports d'organisations sur le sujet "Chinese Gen Y consumers"

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Wei, Xiaoyong, et Sojin Jung. How Does Chinese Consumers' Face-saving Affect Sustainable Fashion Consumption ? Ames : Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-1780.

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Zheng, Yiwen, et Ting Chi. Environmental concern and apparel consumption : an empirical study of Chinese consumers. Ames : Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-851.

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Zhang, Ruirui, Chunmin Lang et Baolu Wang. The Motivations to Adopt Eco-fashion Products : were Chinese Consumers Underestimated ? Ames : Iowa State University, Digital Repository, novembre 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1365.

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Lin, Lu, Yingjiao Xu et Qiong Tao. Motivational Drivers of Chinese Consumers� Brand Avoidance Behaviors : A Perspective of Sportswear. Ames (Iowa) : Iowa State University. Library, janvier 2019. http://dx.doi.org/10.31274/itaa.8472.

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Lang, Chunmin, et Ruirui Zhang. Don't throw away : Identifying the Factors Influence Clothing Disposal Methods among Chinese Consumers. Ames : Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-1862.

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Lang, Chunmin, Ruirui Zhang et Li Zhao. Facing the rising consumer sophistication : The factors motivate Chinese consumers' apparel customization adoption. Ames : Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-287.

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Ramkumar, Bharath, Byoungho Jin et Wendy Hsiao-Chun Chou. Factors Influencing Consumers' Intention to Engage in International Online Outshopping : A Comparison of US and Indian Consumers' Outshopping Intention at Chinese e-tailers. Ames : Iowa State University, Digital Repository, novembre 2015. http://dx.doi.org/10.31274/itaa_proceedings-180814-149.

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Li, Ailin, et Yingjiao Xu. Chinese Consumers� Adoption Behaviors Toward Virtual Fitting Rooms : From the Perspective of Technology Acceptance Model. Ames (Iowa) : Iowa State University. Library, janvier 2019. http://dx.doi.org/10.31274/itaa.8331.

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Lu, Jinzhao, et Yingjiao Xu. The Role of Self-congruity in Chinese Young Consumers’ Brand Evaluation and Brand Loyalty towards Sportswear Brands. Ames : Iowa State University, Digital Repository, 2014. http://dx.doi.org/10.31274/itaa_proceedings-180814-943.

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Cao, Shoufeng, Uwe Dulleck, Warwick Powell, Charles Turner-Morris, Valeri Natanelov et Marcus Foth. BeefLedger blockchain-credentialed beef exports to China : Early consumer insights. Queensland University of Technology, mai 2020. http://dx.doi.org/10.5204/rep.eprints.200267.

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The BeefLedger Export Smart Contracts project is a collaborative research study between BeefLedger Ltd and QUT co-funded by the Food Agility CRC. This project exists to deliver economic value to those involved in the production, export and consumption of Australian beef to China through: (1) reduced information asymmetry; (2) streamlined compliance processes, and; (3) developing and accessing new data-driven value drivers, through the deployment of decentralised ledger technologies and associated governance systems. This report presents early insights from a survey deployed to Chinese consumers in Nov/Dec 2019 exploring attitudes and preferences about blockchain-credentialed beef exports to China. Our results show that most local and foreign consumers were willing to pay more than the reference price for a BeefLedger branded Australian cut and packed Sirloin steak at the same weight. Although considered superior over Chinese processed Australian beef products, the Chinese market were sceptical that the beef they buy was really from Australia, expressing low trust in Australian label and traceability information. Despite lower trust, most survey respondents were willing to pay more for traceability supported Australian beef, potentially because including this information provided an additional sense of safety. Therefore, traceability information should be provided to consumers, as it can add a competitive advantage over products without traceability.
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