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Thèses sur le sujet « Customer »

Auteur : Grafiati

Publié le 4 juin 2021

Mis à jour le 25 juillet 2025

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1

Heath, Eric Ernie. "The determinants of customer co-production and satisfaction in a compliance dependent service." Diss., University of Pretoria, 2012. http://hdl.handle.net/2263/24649.

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Customer compliance has become a pivotal consideration in the marketing strategies of lifestyle management programmes. Previous research has shown that the better customers comply with the directives of service providers, the higher their levels of customer satisfaction (Dellande, 1999). There are numerous lifestyle management programmes available on the market today. Many of these programmes have been linked to the usage of a nutritional product range as a pre-requisite for entering the programme. The investigation of customer compliance in lifestyle management programmes is very important be

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Lee, Linda. "Customer-to-customer roles and impacts in service encounters." Doctoral thesis, KTH, Industriell ekonomi och organisation (Inst.), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-186294.

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This thesis investigates customer-to-customer roles and impacts in the context of service encounters. This topic is studied from two angles: customer interactions during group service encounters and customer perceptions post service encounters. The first angle is a focus on group service encounters that addresses the lack of research on customer-to-customer interactions that occur in customer-to-customer interaction-intensive contexts. These are contexts where the interactions between customers are not peripheral to the service, where there can be an expectation to interact with the other cust

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Mtatsi, Siyabonga Chris. "Retaining customers through customer service in the telecomminications industry." Thesis, Nelson Mandela Metropolitan University, 2011. http://hdl.handle.net/10948/d1018641.

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South African Mobile network industry has seen many developments since its inception in 1994. When mobile technology was introduced in this country, the first two mobile network operators, namely Vodacom and MTN, enjoyed vast benefits of being early entrance in this business space and they grew at rate that was much faster than they themselves had expected. As expected, in the past five years this growth rate has slowly diminished due to various economic factors; these factors included increase in Government regulations, increase in number of players in the mobile network space and ever evolvi

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Bergström, Sebastian. "Customer segmentation of retail chain customers using cluster analysis." Thesis, KTH, Matematisk statistik, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-252559.

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In this thesis, cluster analysis was applied to data comprising of customer spending habits at a retail chain in order to perform customer segmentation. The method used was a two-step cluster procedure in which the first step consisted of feature engineering, a square root transformation of the data in order to handle big spenders in the data set and finally principal component analysis in order to reduce the dimensionality of the data set. This was done to reduce the effects of high dimensionality. The second step consisted of applying clustering algorithms to the transformed data. The method

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Raja, Abbas Haider, Chokaew Koobgrabe, and Punyanuch Chutima. "Customer satisfaction toward TrueMove customer service." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-875.

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<p>Title: Customer Satisfaction toward TrueMove Customer Service</p><p>Problem Statement: How are TrueMove customers satisfied with the customer service provided at TrueMove shops in Bangkok?</p><p>Purpose: To evaluate “whether” and “how” TrueMove customers are satisfied or dissatisfied with the customer service provided at TrueMove shops in the Bangkok region with the help of evaluation of service quality by customers of the shop.</p><p>Theory and Methods: The research bases mainly on quantitative method; that is questionnaire method. The Service Quality Gap which aims to measure the customer

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Lövstrand, Christoffer, and Daniel Nilsson. "Kitchen Worktop Expectations." Thesis, Mälardalens högskola, Akademin för innovation, design och teknik, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-29298.

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IKEA was founded in 1943 by Ingvar Kamprad and is currently retailing in 44 different countries around the globe. With the implementation of 25 year warranty the importance to validate the quality have increased to satisfy the customer. The aim of this thesis have therefore been to find out the critical factors for kitchen worktops through the expectations of the customers. In addition to this the product development process was investigated to gain an understanding on how IKEA deals with customer complaints today. The thesis was divided in four stages. First the customers’ expectations were i

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Ferraz, Sofia Batista. "Customers as fellows: analyzing customer citizenship behavior in services marketing." Universidade de São Paulo, 2018. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-04072018-144431/.

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Fellow customers may need opinions about a new gadget, instructions on how to adjust gym equipment or even a lesson on how to self-check-in at the airline kiosk. The possibilities of consumers helping each other vary across services and emphasize its dynamic and interdependent nature. The main purpose of this dissertation threefold. First, we offer theoretical contributions to future studies comprising Customer Citizenship Behavior (CCB). Conducting a systematic review with 92 articles, we suggest new avenues of research regarding theoretical and methodological possibilities. Second, we invest

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Danielsson, Axel, and Simon Broström. "A Happy Customer is a Paying Customer." Thesis, Umeå universitet, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-166564.

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This cross-sectional study has investigated the relationship between how parents perceive retail stores that try to be more family friendly. It has also examined which factors parents value when it comes to stores being family friendly. Very little public research has been done on the subject of what parents’ value when it comes to store design, which is why the authors chose this topic. The theoretical framework, as well as the questions used in the interviews, were based on theories the authors deemed connected to the subject in question. The main areas from which the authors have used the

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Chan, Wa Kimmy. "Three studies on understanding customer relationship management in services customer-firm affection, customer-staff proximity, and customer co-production /." Click to view the E-thesis via HKUTO, 2008. http://sunzi.lib.hku.hk/hkuto/record/B39794039.

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Chan, Wa Kimmy, and 陳華. "Three studies on understanding customer relationship management in services: customer-firm affection, customer-staff proximity, and customer co-production." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2008. http://hub.hku.hk/bib/B39794039.

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The Best PhD Thesis in the Faculties of Architexture, Arts, Business & Economics, Education, Law and Social Sciences (University of Hong Kong), Li Ka Shing Prize, 2007-2008.<br>published_or_final_version<br>Business<br>Doctoral<br>Doctor of Philosophy

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Amarsanaa, Bolor, and Joshua Anjorin. "Mobile Marketing : Study of ICA - Correlation between mobile marketing and customer loyalty." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-11766.

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ABSTRACT Title: Mobile Marketing: Study of ICA – Correlation between mobile marketing and customer loyalty Level: Master Degree in Business Administration Authors: Bolor Amarsanaa and Joshua Anjorin Supervisor: Ernst Hollander Date: 2012 – January Aim: Having loyal customers is a key for successful organizations. There is increased complexity and competitiveness in the market place as regards to what companies need to do and how to do them in meeting the needs of customers. Is that why companies today are exploring the potentials of mobile phones to ultimately earn customers’ loyalty? Howeve

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Nacif, Roberta C. "Online customer loyalty : forecasting the repatronage behavior of online retail customers /." Wiesbaden : Dt. Univ.-Verl, 2003. http://www.gbv.de/dms/zbw/374160546.pdf.

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Verbauskienė, Lina. "Effect of customer experience on satisfaction and intentions of hospitality customers." Doctoral thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20141222_102513-16573.

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The analysis of the concept of customer experience, the types and peculiarities of customer experience, the concepts of experience and experiential marketing, the meaning and differences between these two concepts, the main aspects and peculiarities of these concepts are presented in the theoretical part of the thesis. This part of the paper also focuses on the explanation of the concept of hospitality and the composition of the sector of hospitality services. The peculiarities of hospitality customers, their experiences and application of experience marketing in the sector of hospitality are

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Behrami, Faton, and Mikael Jonasson. "Kundlojalitet : en studie om vilken påverkan de demografiska aspekterna har på kundens lojalitet mot sin bank." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-11008.

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In Sweden today almost all people are connected to a bank in some way. It can range from loans, savings, shares, etc. They have a current account where salaries, student aid etc. is paid. Due to the large selection of banks, it has become more important for banks to be competitive in their services to their customers so they don’t change bank. This has led to that more and more banks are trying to get their customers to be more loyal to the bank by being more competitive. Loyalty is the result of several interrelated factors such as customer satisfaction and service. This leads to the purpose

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Vallaud, Thierry. "Estimating potential customer value using customer data : using a classification technique to determine customer value /." Abstract and full text available, 2009. http://149.152.10.1/record=b3077978~S16.

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Thesis (M.S.) -- Central Connecticut State University, 2009.<br>Thesis advisor: Daniel Larose. "... in partial fulfillment of the requirements for the degree of Master of Science in Data Mining." Includes bibliographical references (leaves 37-39). Also available via the World Wide Web.

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Oad, Maneeka. "Customer churn analysis : the tactics of handling customer complains." Thesis, University West, Department of Economics and IT, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hv:diva-457.

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<p>The Retention has been most important factors for the companies because the cost of looking for much higher than the cost of keeping relation with current customers. The customer retention is to understand your customers through the Customer Relationship management and the more you know about them the better: their expectations, satisfaction levels, demographic & geographic & psychographic tendencies If you understand more about your customers and know more about which customer groups are defecting to rival providers, more effective retention strategies can be developed. This is the key to

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Aubert, Benoit. "Customer education : definition, measures and effects on customer satisfaction." Thesis, University of Newcastle Upon Tyne, 2007. http://hdl.handle.net/10443/248.

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Despite companies' growing interest for customer education (for instance: Nikon, Orange, Sony) and the recent awareness in marketing literature of this concept (Hennig-thurau et al., 2005), research on customer education remains relatively scarce. Thus, the present research study aims to contribute to the development of knowledge on customer education. More specifically, it endeavours to clarify the concept of customer education and to understand and measure its outcomes on customer satisfaction, a key indicator of corporate performance. To achieve this goal, a literature review was conducted

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Davis, William John Gronow. "Investigating customer loyalty programmes : evolving to true customer loyalty." Thesis, Stellenbosch : Stellenbosch University, 2011. http://hdl.handle.net/10019.1/85164.

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Customer loyalty programmes are widely regarded by companies as an effective means of achieving a strategic advantage over competitors and as a highly-effective platform to build lasting relationships with their most-valued customers. However, in today’s fast-paced world and loyalty-mature marketplace, customer loyalty programmes are showing signs of limited sustainability. Companies are starting to realise the importance of focusing on deeper, more meaningful, relevant and mutually-beneficial relationships with their customers in an attempt to sustain brand loyalty. The process of developing

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Yetis, Alkim, and Erkut Kavak. "Analysis of Customer Behaviours on Customer Reviews and Ratings." Thesis, KTH, Skolan för industriell teknik och management (ITM), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-279739.

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With the rapid accretion of online shopping, online customer reviews have become a very essential source. An interpretation of this essential source is not fulfilled with every aspect since online customer reviews consists of unstructured information. This paper enlightens the understanding of behavioural analysis on how customers rate and review gender-based products by focusing on two brands in the fashion industry. Since gender-based products are analysed, gender as a search term is used for diversification in terms of product categories. To understand behavioural differences of customers t

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Bae, Young Han. "Three essays on the customer satisfaction-customer loyalty association." Diss., University of Iowa, 2012. https://ir.uiowa.edu/etd/3255.

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The association between customer satisfaction and customer loyalty is one of the most central relationships for marketing theory and practice. To improve our understanding of this essential relationship in marketing, we develop a comprehensive and flexible theoretical framework for analyzing the association between customer satisfaction and customer loyalty, which simultaneously incorporates heterogeneity in the possible dimensions of competitive settings. This theoretical framework is grounded by more than 40 years of academic and practitioner research on the association between these two con

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Carr, Anthony A. "Customer equity management : the impact of strategy drivers and customer data management on customer equity outcomes." Thesis, Queensland University of Technology, 2013. https://eprints.qut.edu.au/62010/1/Anthony_Carr_Thesis.pdf.

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This research contributes to the field of customer equity by examining how important the strategy drivers of consumption and customer data management are in contributing to the value of the customer asset. A mixed methods approach focused on one sector: the Australian accommodation hotels. From this research, a deeper understanding of how to theorise, conceptualise and practice customer equity management has been achieved.

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Johansson, Malin, Markus Nilsson, and Carl-Douglas Thulin. "Factors Influencing Customer-relations in B2B - A Survey of Medical Rubber's Customers." Thesis, Kristianstad University College, Department of Business Administration, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-3159.

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<p>In order to be successful on the market it gets more and more important to have a good relation to your customer. Without a good relationship to your customer you are just one among many other competitors. A healthy relationship in which both parties are satisfied is probably based on many different reasons. Many researchers in this field believe that power/dependence and commitment/trust are essential cornerstones in a business relationship. However, the researchers all stresses different factors that they believe influence these cornerstones. Our work is based on power, commitment and tru

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Vu, Long, Nga Phan, and Ha Truong. "E-Customer values in Vietnamese apparel industry : A study from customers' perception." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-15965.

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Key words: Customer value, value-adding factors, e-commerce, apparel industry, Vietnamese market, customers’ perception. Background: Along with the development of many applications from Internet, Electronic Commerce (e-commerce) has changed the business scene in the global economy by emerging as a new, efficient channel of doing business. The apparel industry has also been approaching this way of doing business as an attempt to improve the effectiveness and efficiency of operations at various extents. In the Vietnamese market, Ninomaxx being well-known as leading fashion brand f

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Hua, Lin Chia, and 林佳樺. "Customers Relationshop Management : Customer Valuation Measurment." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/89431987508610496007.

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碩士<br>國立臺北大學<br>企業管理學系<br>90<br>Customer Relationship Management is importance in market competition recently. Measurement of customer valuation depends on defining the customer, estimating the revenue and costs associated with each customer, and combining these elements into an estimated profitability for each customer. Effective use can align the business strategy and the organizational delivery system with customer requirements. This research uses the SMC model to determine the customer valuation. The SMC model can calculate the number of transactions in the next coming year and the sum of

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Chia-Ling, Chien, and 簡嘉玲. "A Study of Customer Empowerment, Perceived Support for Customers and Customer Voluntary Performance." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/04810176211465974686.

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碩士<br>中國文化大學<br>企業實務管理數位學習碩士在職專班<br>99<br>Enterprise business models today are facing rapid change, expertise and knowledge of the customer becoming richer indirect influence consumer behavior. Meanwhile, customers expect businesses to adjust their products and services to meet their needs. Changes in consumption patterns so that enterprises face when a new customer from generation to generation, basic business logic must be changed fundamentally. However, advances in technology to improve the interaction between the enterprise and the customer, enterprise needs and customer interaction, to as

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Bogomolova, Svetlana. "Customer-based brand equity of lost customers." 2009. http://arrow.unisa.edu.au:8081/1959.8/63940.

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This thesis explores the reasons why customers stop buying brands. The first part quantifies what proportion of customers defect for the reasons that are within and beyond brand managers' control. The second part examines how the reasons for defection impact on post-defection brand equity of former brand.

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Huang, Yi Jen, and 黃儀真. "The Relationships among Customer-to-customer Interaction Events, Role Typologies, Compatibility and Customers Reaction." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/29339228629916125569.

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碩士<br>銘傳大學<br>管理科學研究所<br>91<br>Service encounter has been an important topic in the service industry management. Previous students on service encounter have focused on three subjects: the interaction between contact personnel and customers, the customers’ roles in service encounter and the interaction between customers and material service environment. Relatively few research focused on customer-to-customer interaction will affect of it on service satisfaction. However, many relevant studies argue that customer-to-customer interaction will affect customers’ evaluation of service experiences. C

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Wang, Chung-Hui, and 王寵惠. "Customer Empowerment, Customer Trust and Customer Voluntary Perfomance." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/53454461341535972818.

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碩士<br>中國文化大學<br>國際企業管理學系碩士在職專班<br>103<br>Today consumers in the industrial system, the role of a major change; how compa-nies create value with customers, so that customers are willing to offer themselves to share experience and resources and corporate information, suggestions and ideas of spontaneous behavior of customers, has become enterprises to enhance competitiveness the key factor. When the higher the degree of relationship between enterprises and cus-tomers combine the competitiveness of enterprises gained the stronger. Companies must rethink how to make the customer voluntarily and ac

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Yang, Ya-lin, and 楊亞霖. "Characteristics of Internet Customer Review and Potential Customers." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/4czdkh.

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碩士<br>國立中山大學<br>企業管理學系研究所<br>96<br>Along with increasing users and contents, the Internet has gradually become the main channel for customers to acquire information of products and services. Yet the development of the Internet has brought about information overload problems. When facing oversized information, consumers tend to solicit for others’ help. Under such circumstance, reviewing systems and forums on the Internet are flourishing. With the popularization of Internet technologies, these Internet customer review systems have gradually become critical necessary information when consumers a

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Chen, Chih-Cheng, and 陳志誠. "The Impact of Customer Participation: The Customers' Perspective." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/74056426751082970153.

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博士<br>國立中央大學<br>企業管理學系<br>102<br>Encouraging customer participation has even become a central tenet of a proposed service-dominant logic for marketing which could be the “next frontier in competitive effectiveness”. This new service-dominant logic views customers as proactive cocreators rather than as passive receivers of value and views companies as facilitators in the value cocreation process rather than as producers of standardized value. The purpose of this paper is to examine the impact of customer participation in the service delivery process by designing and testing an empirical model w

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HSU, CHING-TING, and 許景婷. "Mining the Potential Customers from Analyzing Customer Journeys." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/k238wn.

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碩士<br>東吳大學<br>資訊管理學系<br>107<br>Many customers will search information or favorite designers on the Internet when they have the needs of interior decoration with the rapid development of the Internet network. Therefore, it becomes a very important part of the company that understanding the preferences of consumers. The purpose of the study was explored the customer journey form the interior decoration platform. The data of customer journey can be recorded through the web log, including various behaviors of the customer browsing the web. This study used the decision trees, support vector machine

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Phaswana, Tinyiko Patience. "Investigating restaurant customer complaints in Polokwane Malls, Limpopo Province." Thesis, 2017. http://hdl.handle.net/10386/2523.

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Thesis (MBA.) --University of Limpopo, 2017<br>The research was qualitative, where groups of restaurants managers/owners were interviewed in the three Polokwane Malls namely Limpopo Mall, Savannah Mall and Mall of the North. The purpose of the interviews was to find out what customers complain about in restaurants. To find how the customers in restaurants lodge their complaints; how the businesses deal with complaints; how customers bring forth their complaints in different ways; and to identify which groups complain the most. Further, to find out how restaurant owners handle customer complain

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Dan, Tong Le, and Tong Le Dan. "Assess Customer Satisfaction With E-customs Procedures." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/37720454130066388845.

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Chen, Fang-Yuan, and 陳方元. "The Relationships Between Customer Relational Benefits and Customer loyalty – An Empirical Study of Airline Customers in Taiwan." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/66862171855946999328.

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博士<br>國立成功大學<br>交通管理學系碩博士班<br>94<br>The airline market in Taiwan has shrunk a geat deal since 1997. In the face of new market situation, airlines were shifting their strategic focus toward retaining existing customers. To make matters worse, the Taiwan High-Speed Rail is projected to commence revenue service by the end of October 2006 which is expected to have a profound impact on airline market in Taiwan. It is therefore critical for airlines to maintain good relationships with existing customers and gain their loyalty. The purpose of this thesis is to propose and test an integrated model

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Ling, Yu-Mei, and 凌毓鎂. "The associated relations of customer relationship management resources, customer relationship management practices and customer voluntary behavior: A case of customers at Taiwan Taoyuan international airport." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/773h5x.

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碩士<br>國立東華大學<br>國際企業學系<br>95<br>In the recent years, as international airlines have emerged into competitive markets, many airlines have turned to customer relationship management (CRM). Moreover, airline companies also take advantage of customer data management to support them to obtain greater insights into their customer needs. This study investigates CRM resources of companies which have customer data management, relational selling behavior, cultural compatibility, and absorptive capacity to CRM practices including transparency and customization and customer voluntary behavior. Sampling

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SHEN-CHANGSUN and 孫伸暢. "The Moderation of Customer Personality on the Relationship between Customer Intimacy, Customer Satisfaction and Customer Loyalty." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/48d3fu.

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碩士<br>國立成功大學<br>經營管理碩士學位學程(AMBA)<br>107<br>With the help of demand for leisure, Tourism industry has been buoyant for few years, especially B＆B business in Taiwan. However, there is a trend that B＆B market has an oversupply due to reduction of Mainland China traveler and other factors. Therefore, B＆B hosts are facing the issue that how to survival from the increasingly competitive market. Based on literature review in hospitality industry, it is found that customer intimacy has significant influence on customer satisfaction and loyalty; while, customer personality also has significant influenc

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WU, CHUN-YI, and 吳君儀. "The Relationships among Mobile Service Quality, Customer Satisfaction and Customer Loyalty– A Case study of Mobile Payment Customers." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/kpcz5c.

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碩士<br>長榮大學<br>企業管理學系碩士班<br>107<br>In Taiwan, social media and use of mobile devices is already quite mature, Market Intelligence & Consulting Institute report released on mobile payment market in 2017, we found that there are 80% of the general public will use mobile payment, and with the financial technology development of mobile commerce in the future have the opportunity to overturn the traditional consumption patterns, changing the original consumption habits.Therefore, this study is to investigate the relationship among the quality of mobile services and customer satisfaction and customer

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Chen, Mei-Chi, and 陳美錤. "The Customer Journey Mapping- Female Customers of Facial Skincare Products." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/31345695080438114779.

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碩士<br>國立臺灣大學<br>商學研究所<br>103<br>It has always been an important issue for companies to “know their customers.” The emergence and development of “Customer Journey Mapping” became the key to deal with this issue. It helps the company to identify if there is any room for service improvement and to find more business opportunities. By adopting this tool, company can appreciate customers’ needs, feelings and thoughts from customers’ perspectives more effectively. In the beginning part of this study, the definition, related concepts, applications and the executing methods of customer journey mapping

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Chuang, Ching-Ju, and 莊靜儒. "Customer Satisfaction and Customer Loyalty: Meta-Analysis." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/5e9q5f.

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碩士<br>國立臺北大學<br>企業管理學系<br>103<br>The purpose of this research is to investigate the relationship between customer satisfaction and customer loyalty. A meta-analysis of customer satisfaction-customer loyalty constructs was conducted to identify the strength of the relationship and the influence of moderating factors affecting those relationships. By collecting articles from three databases (EBSCOhost: Business Source Complete, ProQuest: ABI/INFORM Complete and ScienceDirect Online, search the quantitative articles collected in the top 40 marketing journals, ranked by Hult, Neese, & Bashaw (1997

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Lin, I.-Ju, and 林意茹. "The Impact of Customer Profile and Customer Participation on Customer Relatioship Management Performance." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/27564469027341767445.

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碩士<br>輔仁大學<br>資訊管理學系<br>91<br>The market has rapidly changed and so has the customer’s needs as well. After realizing the major source of the value is created from customers, the companies are now focusing on maintaining long term customer relationships. To reach this goal, the companies must understand customer needs. It indicates that the knowledge about customer as crucial factor. The knowledge about customers comes from customer profile and customer participation. The companies use the information technologies to get the customer profiles, include data and information of custome

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Yeh, Jin-Yu, and 葉金玉. "A Study on The Service Quality, Customer Satisfaction, Customer Relationship and Customer Loyalty." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/27202067875095047747.

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碩士<br>逢甲大學<br>經營管理碩士在職專班<br>101<br>In recent years, due to rapid global economic changes and the uncertainty of the European debt crisis, Taiwan&;#39;s banking industry is facing considerable challenges. In order to response the global competitive environment, Taiwan&;#39;s government timely implement the relevant laws and regulations which include Financial Holdings Act, that makes the whole banking structural changes, including : oligopoly financial markets becoming an open market, a financial holding company set up, the invasion of multinational financial group, the signed of the ECFA, Chin

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NGUYEN, THI PHUONG-ANH, and 阮氏芳英. "The Influence of Customer Orientation on Customer Value, Relationship Quality and Customer Loyalty." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/k7r7bp.

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碩士<br>國立臺北科技大學<br>技術及職業教育研究所<br>105<br>Education is considered to play an important role in social, popularing education is always a special mission. The development of a country usually begins from education. Nowadays, customer orientation becomes more and more popular not also in government school but also in private school. Besides, education organization is relised to be a business model, gives away many beautiful values to thousands and thousands students. Schools give educational values to students, and students are the customers of school. Based on students of satisfaction and trusts, s

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Liu, Wei-Liang, and 劉韋良. "Relationship of Content Marketing Among Customer Satisfaction, Customer Perceived Value and Customer Loyalty." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/x7sttg.

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碩士<br>國立中興大學<br>企業管理學系所<br>106<br>The purpose of this study is to explore the impact of content marketing on customer perceived value, customer satisfaction, and customer loyalty. According to previous literature, customer satisfaction increases will cause customer loyalty increase and customer perceived value increase will cause customer loyalty increase. Hence, This paper specifically discusses whether companies through content marketing can increase customer satisfaction and customer perceived value through content marketing, and then increase customer loyalty to make the company earn more

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Cheng, Hui-Hung, and 鄭惠紅. "The Impacts of Customer-Related CSR and Service Quality on Customer Loyalty--The Moderating Effects of Customer's Attributions." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/kdnbam.

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碩士<br>國立交通大學<br>經營管理研究所<br>98<br>Despite there is an increasing emphasis on CSR in the marketplace, little is known about the effects of a company’s CSR actions on customer loyalty. Previous researches indicate that there are several factors influence customer loyalty, such as service quality, customer satisfaction, and customer trust. Based on previous studies, this study argues that a firm’s customer loyalty are determined by both of consumer satisfaction and customer’s trust in management practices and policies, which are further predicted by a firm’s key business practices for customer-rel

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Pai, Min-hua, and 白敏華. "The effect of customer orientation of salesperson on customer satisfaction and sales performance-Moderating effects of customer’s personality." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/71843229049078678178.

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碩士<br>國立中山大學<br>人力資源管理研究所<br>98<br>This study is to discuss the correlation between customer orientation, customer satisfaction and sales performance, also discuss the mediating effect of customer satisfaction and moderating effects of customer’s personality of salesperson in the animal health industry. “Customer-oriented” selling can be viewed as the practice of the marketing concept at the level of the individual salesperson and customer. The marketing concept requires an organization to determine the needs of a target market and adapt itself to satisfying those needs better than its competi

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Chiu, I.-Chih, and 邱奕智. "On Customer Satisfaction and Customer Loyalty: A Confirmatory Research of One Machine Tool Manufacturer and Its Domestic Customers in Taiwan." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/2ft6e8.

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碩士<br>朝陽科技大學<br>工業工程與管理系碩士班<br>92<br>The conceptual framework of this study is based on the ECSI (European Customer Satisfaction Index) model from ECSI technical committee in 1998. This study would like to use ECSI model to test and verify the hypotheses and relationships among the point of view on customer satisfaction, customer loyalty, corporation image, customer expectations, product quality, service quality and perceived value in one machine tool manufacturer and its domestic customers. The objectives of this study are as follows: 1.Investigating whether the manufacturer and its domestic

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Jung, Shiwen, and 鍾喜文. "A Study on the Relationships of Customer Value, Customer Satisfaction, Customer Loyalty and Customer Relationships in Taiwan Beauty SPA Industry." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/36400213669326905396.

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碩士<br>靜宜大學<br>管理碩士在職專班<br>101<br>The beauty industry in Taiwan has been booming in recent years, and its business model could be a personalization, a home industry or even like a large multi-national corporation that yearly income is over several billion US dollars. Alouth the beauty industry seems to be a simple business to operate for its relatively small investment and lower entry barriers, notice that it is not so easy to be success. The purpose of the was to explore business models of beauty SPA centers and identify the relationships between beauty SPA center dealers and their customers t

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CHENG, PENG GUO, and 彭國成. "A Study of the Relationships among Customer Involvement, Customer Brand Engagement, and Customer Loyalty." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/32801278180619233167.

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博士<br>大葉大學<br>企業管理學系碩士班<br>104<br>ABSTRACT The importance of developing and sustaining strong and enduring customer-brand relationships continues to be heavily documented in relationship marketing research field, since strong customer-brand relationships will positively influence brand loyalty. Within the conceptual framework of relationship marketing, customer satisfaction has traditionally been investigated as perhaps the key mediator of customer loyalty, with high levels of satisfaction being linked to the achievement of customer loyalty. Previous empirical studies, however, generally fail

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Fu, Ching-Wen, and 傅晴雯. "The Relationship among Ambidexterity, Customer Identification and Customer Satisfaction: Customer Trust as Moderating Variables." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/99246689101709708263.

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碩士<br>東吳大學<br>國際經營與貿易學系<br>102<br>Ambidexterity is a metaphor to describe and organization’s ability to perform seemingly conflicting tasks or pursue disparate goals simultaneously. During the past, researches on ambidexterity have been focused primarily at the organizational level; seldom concentrated at the individual level. This study focused at the psychological effect of the customers when they face service staff’s operation of ambidexterity under manipulative environment. Referred to literature review, this study selected ambidexterity as independent variable, customer identification

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CHANG, YU-CHENG, and 張堉程. "The Effect of Membership duration on customer Perceived Value, Customer Satisfaction and Customer Loyalty." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/61311664496445281479.

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碩士<br>國立高雄第一科技大學<br>行銷與流通管理系連鎖加盟管理碩士班<br>105<br>In recent years, the retail industry has almost reached saturation point, leading to increased competition. In addition to attracting new customers, loyalty programs are launched to retain the existing customers, offering benefits such as accumulation of bonus points etc.. Due to the widespread use of loyalty programs, however, the effectiveness of such programs must be put in question and the future development of loyalty programs needs to be discussed. In this study, 200 questionnaires were collected from customers of a large warehouse retaile

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