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Littérature scientifique sur le sujet « Design and Development of Brand Experience »

Auteur : Grafiati

Publié le 4 juin 2021

Mis à jour le 7 février 2022

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Articles de revues sur le sujet "Design and Development of Brand Experience"

Khan, Imran, et Zillur Rahman. « Development of a scale to measure hotel brand experiences ». International Journal of Contemporary Hospitality Management 29, n^o 1 (9 janvier 2017) : 268–87. http://dx.doi.org/10.1108/ijchm-08-2015-0439.

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Purpose This study aims to develop and validate a scale for measuring hotel brand experience. Design/methodology/approach Based on existing hotel and brand experience literature, and seven distinct studies carried out as part of this research, a 17-item five-dimensional hotel brand experience scale was developed. Findings The scale revealed sound psychometric properties based on the findings from different reliability and validity tests, as well as from successful scale replications across several different samples. The study found a significant influence of hotel brand experience on revisit intention and word-of-mouth, which confirms nomological validity of the scale. Practical implications The developed hotel brand experience scale can provide hoteliers a way to examine the experiences evoked through hotel brand-related stimuli. Originality/value This study is the first to develop and validate measures of brand experience in context of hotel industry.

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Khan, Imran, et Zillur Rahman. « Retail brand experience : scale development and validation ». Journal of Product & ; Brand Management 25, n^o 5 (15 août 2016) : 435–51. http://dx.doi.org/10.1108/jpbm-07-2015-0943.

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Purpose The purpose of this paper is to develop and validate a multi-dimensional scale to measure retail brand experience. Design/methodology/approach Literature review and open-ended survey have been carried out to generate an initial pool of items. Item reduction has been done using exploratory factor analysis and validation of measures performed through confirmatory factor analysis and structural equation modeling. A total of six separate studies have been conducted to develop and validate the retail brand experience scale. Findings A 22-item seven-dimensional retail brand experience scale is developed. The proposed scale has exhibited sound psychometric properties based on the findings from different reliability and validity tests, as well as from robust scale replications across several different samples. Findings support that retail brand experience has a significant impact on consumer intentions (word-of-mouth and pay more). Practical implications This research develops a set of retail brand experience measures that can provide retailers a way to examine the experiences evoked through retail brand-related stimuli. Originality/value This study is the first of its kind of its kind that develops and validates the measures of the retail brand experience.

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Lourenção, Marina Toledo de Arruda, et Janaina de Moura Engracia Giraldi. « Development of an identity model for sector brands ». Journal of Fashion Marketing and Management : An International Journal 21, n^o 3 (10 juillet 2017) : 317–40. http://dx.doi.org/10.1108/jfmm-10-2016-0097.

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Purpose The purpose of this paper is to propose an identity model for sector brands and examines its applicability for the Brasil Fashion System brand. Design/methodology/approach A systematic review of the literature on corporate brand identity models is undertaken. The interviews were carried out with two interest groups: the associations comprising the brand, and the consultancy company responsible for sector brand advisory. Findings The sector brand identity model is applicable to the Brasil Fashion System brand with the exception of two elements. The application may have experienced some adversity because of the considerable divergence among the associations. In cases where the brand represents just one association, the application of the model may occur with more favorable element management. Research limitations/implications Theoretical contribution occurred toward sector brands and brand identity with the development of an identity model for the sector brand, so far not addressed in academic studies. Practical implications When adopting the identity model for sector brands, managers would be able to understand the components that have to be managed on sector brand identity. The model can contribute to improve the management of these kinds of brands. Originality/value The academic studies of corporate brand identity models and sector brands are analyzed in order to create the first sector brand identity model that was experienced by the Brazilian fashion industry.

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Luo, Xin. « Research on Testing System of Multi-Target Machine Based on Virtual Network Technology ». Applied Mechanics and Materials 539 (juillet 2014) : 964–67. http://dx.doi.org/10.4028/www.scientific.net/amm.539.964.

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Research and development of independent brands enterprises need to experience complicated process. Therefore it needs to increase the value of own brand products. Only using diversified business model, it can achieve long-term strategic development of independent brands. Based on optimization mathematical of Gauss equations we establish diversified business model of independent brand, and design the objective function to optimize the process of product. Combining the computer internet system to do virtual simulation on the R & D products and diversified business model of machine independent product, the multiple operating profit and vibration table can be obtained, which provides the theory reference for the independent brand development and management research.

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Legendre, Tiffany S., Elizabeth A. Cartier et Rodney B. Warnick. « The impact of brand experience on the memory formation ». Marketing Intelligence & ; Planning 38, n^o 1 (19 novembre 2019) : 15–31. http://dx.doi.org/10.1108/mip-02-2019-0109.

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Purpose The purpose of this paper is to examine the effectiveness of brand experiences on visitors’ memory formation and their revisit intention to a special event. Design/methodology/approach This study collected survey data from the Great New England Air Show to examine the soundness of the proposed theoretical model. Data were analyzed with partial least squares–structural equation modeling. Findings The results indicate an individual’s brand experience in the context of a special event can assist him/her in becoming more involved and finding meaningfulness in the experience, and form greater readiness to store memory of the event. Memory formation triggered by brand experience can help event practitioners anticipate positive behaviors of visitors after the experience. Practical implications The results suggest that event marketing managers and decision makers should create strong brand experiences focused on a mix of sensory, affective, intellectual and behavioral messages linked to the larger brand knowledge and memory formation. Originality/value The development of a theoretical model explaining brand experience with the purpose of explaining the internalization of brand experience in memory formation was documented and the study validated the brand experience concept in a non-monetary setting.

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Pontinha, Vasco M., et Rita Coelho do Vale. « Brand love measurement scale development : an inter-cultural analysis ». Journal of Product & ; Brand Management 29, n^o 4 (18 novembre 2019) : 471–89. http://dx.doi.org/10.1108/jpbm-10-2018-2094.

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Purpose The main purpose of this paper is to develop a brand love measurement scale, adopting an etic approach and testing for differences on how consumers experience brand love across different cultures. Design/methodology/approach An integrative model of brand love was first developed and then data was collected through an online survey (N = 322) in two countries (the USA and Portugal) with different characteristics (individualistic vs collectivistic). A structural equation model method was followed, including an exploratory factor analysis, confirmatory factor analysis and multi-group analysis to test the set of hypotheses. Findings As proposed in the initial model, results indicate that brand love is the result of a dynamic interaction between five integrated emotional dimensions: passionate driven behavior, commitment, affection and connection, consumer-brand identification and brand relationship. The multi-group analysis across countries suggests that the socio-cultural context, namely, the collectivistic vs individualistic nature of the sample, significantly influences the brand love experience. Originality/value This is the first brand love measurement scale developed from an etic perspective, encompassing complex and dynamic emotional dimensions that in combination, form the brand love experience. Results indicate that the brand love experience may significantly differ from culture to culture, pointing out the most relevant dimensions in each of the socio-cultural contexts that better predict brand love and its consequences. These findings are particularly relevant for practitioners working on global brand management.

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Loureiro, Sandra Maria Correia, et Namércio Pereira da Cunha. « Wine prestige and experience in enhancing relationship quality and outcomes ». International Journal of Wine Business Research 29, n^o 4 (20 novembre 2017) : 434–56. http://dx.doi.org/10.1108/ijwbr-04-2017-0033.

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Purpose The purpose of this study is twofold: conduct a systematic literature review on relationship quality; and analyse the effect of wine brand prestige and wine consumer experience on consumer satisfaction, as well as the wine brand image and word of mouth as outcomes. Design/methodology/approach The authors employed a systematic approach to develop the literature review and a survey was designed and used to collect responses from 479 wine consumers and tourists. Partial Least Squares approach was used to test the proposed model and analyse the findings. Findings The systematic approach allows to determine the core constructs of relationship quality, main antecedents and outcomes, which help in the conceptualisation of the proposed model. The findings of the survey suggest that wine brand prestige is more effective in enhancing consumer satisfaction than wine consumer experience. Consumer satisfaction acts as a mediator between wine brand prestige and wine consumer experience and the outcomes, that is, wine. Originality/value This research sheds light on a strategic and communicational development of prestigious wine brands to enhance wine image and keep wine tourists captivated.

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Feiz, Davood, et Hadi Moradi. « Creating consumer-based brand equity for customers by brand experience ». Journal of Islamic Marketing 11, n^o 6 (23 septembre 2019) : 1443–64. http://dx.doi.org/10.1108/jima-03-2019-0055.

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Purpose The purpose of this paper is to investigate the effect of brand experience on brand equity dimensions in the perspective of customers (including brand identification, physical quality, staff behavior quality, brand awareness, ideal self-congruence and life style-congruence) on brand satisfaction and loyalty in Iranian banking industry. Design/methodology/approach The author designed the conceptual model of the research based on the existing relationships between the research variables and the proposed hypotheses. By a questionnaire, the opinion of 288 customers and clients of selected branches of Melli and Tejarat banks were collected in two Provinces, including East and West Azerbaijan Provinces. The research hypotheses were tested using structural equation modeling. Findings The results of the paper showed that the brand experience directly affected all dimensions of brand equity. Also, the results indicated that except for lifestyle congruence, other dimensions of equity directly affected the customers' brand satisfaction. Originality/value This paper is significant, because it addresses the experience relationships and brand equity with the perspective of the customers of banks in an Islamic country, which affects the development of branding literature.

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Pulh, Mathilde, Rémi Mencarelli et Damien Chaney. « The consequences of the heritage experience in brand museums on the consumer–brand relationship ». European Journal of Marketing 53, n^o 10 (7 octobre 2019) : 2193–212. http://dx.doi.org/10.1108/ejm-03-2017-0233.

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Purpose This paper aims to investigate the consequences of the heritage experience in brand museums on the consumer–brand relationship. By highlighting its heritage within a museum, the brand proposes a specific experience that deserves attention because it is based on memory and communal identity, thus creating or strengthening a relationship with consumers. Design/methodology/approach Ethnographic case studies were conducted through direct observation and extensive interviews with 72 visitors at two brand museums, the Fallot Mustard Mill and the House of the Laughing Cow. Findings The results highlight the emergence/strengthening of the relationship between consumers and the brand through the development of intimacy with the brand and the emergence of supportive behaviors toward the brand in the form of commercial support, ambassadorship and volunteering. Research limitations/implications By characterizing and articulating the different relational consequences of visiting a brand museum, this research contributes to the literature dedicated to heritage experiences in consumption contexts and to the literature dedicated to consumer–brand relationships in servicescapes. Practical implications The study shows the necessity of grounding “heritage” in the physical setting of the brand museum to create a meaningful experience for visitors and, in turn, a deep relationship. Managers should treat brand museums as a relational tool in the marketing strategy of the brand and approach them from the perspective of long-term profitability. Originality/value While the literature has examined the spectacular and esthetic experiences brand museums offer, this study is the first to characterize the heritage experience and to document its consequences in terms of the consumer–brand relationship.

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Kim, Nayeon, et Hyunsoo Lee. « Biomimicry Based Facade Design Process Development - Focusing on the Facade of Brand Experience Center to Improve Brand Communication - ». Journal of the Korean Institute of Interior Design 27, n^o 4 (31 août 2018) : 72–83. http://dx.doi.org/10.14774/jkiid.2018.27.4.072.

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Thèses sur le sujet "Design and Development of Brand Experience"

Street, Gemma Louise. « The role of curation in the design and development of brand experience in the luxury retail environment ». Thesis, University of Manchester, 2016. https://www.research.manchester.ac.uk/portal/en/theses/the-role-of-curation-in-the-design-and-development-of-brand-experience-in-the-luxury-retail-environment(9f1d44c4-a9c6-4996-a45b-c573e3a1141d).html.

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This thesis explores the role of curation in the design and development of brand experience in the luxury retail environment. Three research objectives seek firstly, to gain an understanding of the meaning of curation in luxury retailing and identify the role, purpose and value to luxury retailers; secondly, to explore the different ways in which curation manifests itself in the luxury retail environment by examining sole brand and multi brand luxury retailers, and lastly, to identify how curation is brought to life through the curatorial roles within luxury retailers. In light of increasing global competitive pressures and fast-paced technology advances associated with mobile devices, the rise of omnichannel retailing has led luxury brands to be ubiquitous, with the resulting challenge for luxury retailers to develop seamless and experiential omnichannel brand experiences in order to continue to differentiate and grow. However, there is a paucity of literature regarding the design and development of luxury brand experiences, suggesting a gap in the literature. In addition, ‘curation’, a term traditionally associated with museology, is being increasingly used in the business environment in terms of creating differentiated experiences or collection of products both online and in-store. Little attention has been paid to curation in the literature, with the result of limited understanding of the role of curation in the design and development of brand experience, suggesting a second gap to be addressed in the research. The research was an investigative, qualitative and thematic analysis-based study. The data collection focused on face-to-face semi-structured interviews with 17 senior professionals from the luxury retail and cultural environments in the UK. Braun and Clarke’s (2006) Six Stages of Thematic Analysis and NVivo software were utilised to analyse the data, resulting in 9 key themes. My original contribution to the literature is this research is one of the first empirical studies to explore the role of curation in the design and development of brand experience in the luxury retail environment, resulting in three key contributions. Firstly, the role of curation is an influential one in the design and development of brand experience in the luxury retail environment and is manifested in four forms of curation across sole brand and multi brand luxury retailers. Secondly, curation in luxury retail has evolved from the traditional art-historian discipline of curation and is emerging as a new discipline and modus operandi in its own right, creating strategic, organisational, financial and experiential value. Thirdly, a strategic curation management toolkit consisting of three strategic frameworks was developed that contributes to both the brand literature and management practice. The toolkit provides managers with a common vernacular to develop their curatorial capabilities and identify strategic opportunities where they can harness curation as a strategy to design and develop omnichannel luxury brand experiences as a route to competitive advantage and build a platform for future growth.

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Erhard, Peter. « Cross-device brand experience : Interactive brand elements in the Skype service ecology ». Thesis, Linköping University, Department of Computer and Information Science, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-14953.

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Many interactive products and services have made the move from stationary or desktop applications to dedicated mobile devices. Sonys Playstation has evolved into the PSP (playstation portable), Apples iPod is fully integrated with iTunes, Microsoft’s new media player is rumored to carry the Xbox brand and browsers like Internet Explorer and Opera can be used on pocket PCs, cell phones and Smart Phones. A very interesting example of this development is the global telephony company Skype that offers free calls over the Internet as well as instant messaging, video conferencing among many other things. Skype is making its way from the desktop to a wide array of devices, stressing the need for a unified brand experience. This thesis seeks to explore the different interactive aspects that constitute the user experience of a specific brand. Through listing the use qualities fulfilled by the services in the primary product and examining their requirements and dependencies in the user interface, this thesis proposes a method to foresee potential confinements in the brand experience when distributing an interactive product or service to a new platform. The thesis also aims at examining how the method can be used in the design process.

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Of, Jan [Verfasser]. « Brand formative design - development and assessment of product design from a future, brand and consumer perspective / Jan Of ». Mainz : Universitätsbibliothek Mainz, 2014. http://d-nb.info/1053319665/34.

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Findik, Nur. « Design Of Experience Sampling Tools For Reporting Student Experience In Design Education ». Master's thesis, METU, 2012. http://etd.lib.metu.edu.tr/upload/12614957/index.pdf.

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Considering the continuous design activities that are performed throughout the design projects, design students go through several stages of decision makings, and sometimes they experience problematic situations in between consecutive supervisory meetings. Revealing all experiences during the discussions with supervisors, thus communicating the ideas could be sometimes difficult. In order to provide a better guidance, it is also important for supervisors to understand students&rsquo
process in between these meetings. There are available tools used in the fields like education or health in order to monitor an individual&rsquo
s daily life in relation to the context (e.g. time, place, activity) and personal circumstances (e.g. emotions, feelings, ideas). These tools are developed based on experience sampling method (ESM), a research method focus on collecting self-reported data from participants in order to measure their daily life experiences, especially during a long period of time. Since the target group and experience has different characteristics for each context, design of experience sampling tools are also gaining importance to address these specific experience according to individuals&rsquo
needs and expectations. Aiming at assisting design students to do regular self-reporting on their experiences, this study presents a background research for designing experience sampling tools that would be used by students and supervisors to keep track of students&rsquo
experiences throughout design projects. In this sense, this study intends assisting students self-reporting activities, translate the main design requirements of experience sampling tools into the context of design projects, as well as revealing guidelines for the future implications of ESM tools in design education

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Lewis, Aaron, et Mark Simmons. « P2P Carsharing Service Design : Informing User Experience Development ». Thesis, Blekinge Tekniska Högskola, Sektionen för ingenjörsvetenskap, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-3014.

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This thesis investigates the P2P carsharing user experience. The intention of this investigation is to increase the adoption and uptake of P2P carsharing in existing and future markets because of its benefits to the environment, the local economy and its accruement of social capital. We see P2P carshar- ing as a key means to creating a sustainable urban transportation solution. We started by doing a web review of P2P carsharing followed by a system- atic analysis in which we categorized each platforms’ key attributes. With this information we created two infographics. The first displays existent platforms and their different attributes. The second illustrates the customer journey. We then conducted a survey between April 6 and May 14, 2012, receiving 206 responses from borrowers, owners and people who have not yet used the service. Although the survey was open to anyone, users in the US, France, Germany, Spain and Sweden were targeted. The survey pro- vides demographic information about P2P carsharing users who were found to be young, highly educated, well-off working professionals. Their trans- portation habits and needs, especially as relating to P2P carsharing were also found. After collating this information we partitioned respondents into: Owners, Borrowers, Prospective Owners, Prospective Borrowers, and then orthogonally into US Users and European Users. We then created user pro- files and a mix of short and longer-term multi-stakeholder design chal- lenges for stakeholders; whose work, building off of ours, will we hope, foster innovations that make P2P carsharing a ubiquitous mobility solution.

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Andersson, Filip. « Development of a visual brand language and a mobility aid ». Thesis, Tekniska Högskolan, Högskolan i Jönköping, JTH, Industridesign, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-44688.

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Medical technology is a field of work with connection to prevention, diagnosis, monitoring, treatment and care. The company Human care is a well-established company in Sweden with red rollators seen all over Sweden. The product family of Human care has four different units of mobility aid solutions. These are lifting devices, rollators, healthcare beds, and convertible chairs. In common they share the same brand, but they do not have any clear connection to each other when it comes to form, colour and texture. In this thesis a visual brand language is developed and created for the company. At the same time, it is implemented and developed on a lifting solution for patient mobility in the healthcare. To find a brand language which should be easier to implement on the products investigations into the brand and products has been done. By trying to find a common ground in the current products the step from creation to implementation of a guideline will be smaller. Further, research has been done in colour psychology, ergonomics, surface textures and forms. The result of this thesis is a guideline which the company can use as a base when developing new products. In this thesis, it has been implemented on a lifting device for patient transportation.

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Bhattacharya, Abhijeet. « Visual Brand Language – A Strategic Design Tool in New Product Development ». University of Cincinnati / OhioLINK, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1212028922.

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Lee, Youjung. « A study on the application of contemporary visual art into flagship stores of luxury fashion brands ». Thesis, Brunel University, 2014. http://bura.brunel.ac.uk/handle/2438/8568.

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Luxury fashion brands face a new challenge as to how to sustain brand growth while maintaining the exclusivity of brands due to the democratisation of the luxury phenomenon which is mainly driven by the emergence of ‘new luxury’ and changes of consumption style ‘trading up’. Luxury consumers are becoming disillusioned with the vulgarisation of luxury goods and prefer exclusive luxurious experiences. In order to keep pace with the changes in luxury consumer needs and promote an image with creative and luxurious connotations, luxury brands increasingly associate with contemporary visual art through diverse kinds of channels. Among the channels, great attention has been given to contemporary visual art exhibitions within a flagship store due to its benefits: geographical location, cutting investment cost and offering direct art experience to consumers. However, there is no theoretical research investigating the main points to be considered in applying contemporary visual art exhibitions to flagship stores of luxury fashion brands. Moreover, there is a need for a systematic approach in applying contemporary visual art exhibitions to flagship stores of luxury fashion brands as relying mainly on a designer’s intuition might pose a problem: delivering different messages from those intended. Through the research, four main propositions were identified which need to be considered when luxury fashion brands apply contemporary visual art exhibitions to their flagship stores: 1) brand communication with consumers, 2) the fit between brand identity and that of an artist, 3) consumers’ value/benefits in the way that enhance consumers’ aesthetic experience of art and 4) artists’ value/benefits. Models including a conceptual model and a design tool kit were developed and tested with experts in this field. The proposed models are decision supporting tools which provide a comprehensive overview regarding the main points to be considered as well as support finding a high fit artist to brand identity. They offer advantages as follows: 1) the conceptual framework improves understanding of the needs/values of the three main stake holders such as luxury fashion brands, consumers and artists for this practice and provides an insight into how to address them in applying contemporary visual art exhibitions to flagship stores of luxury fashion brands 2) the tool kit assists in making a decision when selecting artists or artworks and offers benefits to all the stake holders: 1) luxury brand value by managing their touch points effectively that ultimately lead to enhancing brand communication, 2) consumer value by preventing confusion caused by disharmonious messages from all the touch points within flagship stores, and 3) artist value by finding a matched brand for synergy between brands and artists.

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Peterschmidt, Max. « Cureating : Building Healthy Eating Habits with Design, Psychology, and Economics ». University of Cincinnati / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1367944842.

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Lee, Younjoon. « An investigation into design-driven approaches within fast moving consumer goods brand development ». Thesis, Lancaster University, 2012. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.658084.

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The attention of design has evolved from developing new products to developing a mechanism to offer more innovative and competitive products. Driven by design thinking and design-driven innovation perspectives, expanded roles for design have been highlighted in academia and business and have been identified as a means to bring innovation to organisations through the application of designerly approaches. Such approaches are often applied to diverse organisational activities in 'a manner that is at odds with conventional roles for design. However, there has been little research investigating how to undertake such a new role for design corresponding to specific industry contexts. In addition little research has explored using (the role of) design in the FMCG industry: research has predominately been confined to design's contribution to brand identity development. Therefore, this PhD aims to propose a way to underpin a new role for design within fast moving consumer goods (FMCG) industry, via the following research phases. First, preliminary research in the form of content analysis of relevant literature was undertaken to discover how an expanded role of design is defined and the manner in which they are being adopted in a number of sectors, which entails a concept of design-driven approaches (DDA): approaches to applying a way of designerly conceptualising and exploiting tasks. Secondly, based on the features of DDA, this research was conducted through transformative mixed methods: a sequence of online survey and in-depth semi-structured interviews in order to explore phenomena which enhance and/or hinder design's integration within business. Grounded on the findings from a series of research activities and empirical data analysis, this research proposes a conceptual model- a framework and road map - of how the FMCG industry can overcome impediments to design's integration within brand development and organisational management by establishing a collaborative designerly frame to encompass activity-based and relational perspectives and elucidating contemporary and expanded roles of design. Finally, via member-checking validation, this model proposes an appropriate way to embed designerly ways into FMCG brand development by underpinning a collaborative ideas generation phase, especially for establishing environmental and organisational change to enhance designerly application.

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Livres sur le sujet "Design and Development of Brand Experience"

Brand-Driven Innovation : Strategies for Development and Design. New York : AVA Academia [Imprint], 2010.

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Lockwood, Thomas. Design thinking : Integrating innovation, customer experience and brand value. New York, NY : Allworth Press, 2010.

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Curtis, Nathan. Modular Web design : Creating reusable components for user experience design. Berkeley, CA : Peachpit Press, 2010.

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Modular Web design : Creating reusable components for user experience design. Berkeley, CA : Peachpit Press, 2010.

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Soares, Marcelo M., Elizabeth Rosenzweig et Aaron Marcus, dir. Design, User Experience, and Usability : Design for Diversity, Well-being, and Social Development. Cham : Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-78224-5.

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Designing the user experience of game development tools. Boca Raton : CRC Press, 2015.

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Designed for the kill : The jet fighter, development & experience. Shrewsbury, England : Airlife Pub. Ltd., 1995.

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Digital experience design : Ideas, industries, interaction. Bristol, UK : Intellect, 2008.

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Olukoju, Ayodeji. Maritime trade, port development, and administration : The Japanese experience and lessons for Nigeria. [Tokyo] : Institute of Developing Economies, 1996.

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Olukoju, Ayodeji. Maritime trade, port development, and administration : The Japanese experience and lessons for Nigeria. [Tokyo] : Institute of Developing Economies, 1996.

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Chapitres de livres sur le sujet "Design and Development of Brand Experience"

Li, JunXuan, et RongRong Fu. « Design of Traditional Brand H5 Game Advertisement Based on EEG and Eye Movement Analysis : Example of MAXAM ». Dans Design, User Experience, and Usability : Design for Diversity, Well-being, and Social Development, 613–26. Cham : Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-78224-5_42.

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Su, Qixuan, et Yi Liu. « Methods for Multiple Roles to Build Brands of Service System–A Case Study of Guangzhou Baiyun International Airport ». Dans Design, User Experience, and Usability : Design for Diversity, Well-being, and Social Development, 107–20. Cham : Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-78224-5_8.

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Ellwood, Iain, et Sheila Shekar. « Effective brand experience design ». Dans Wonder Woman, 167–91. London : Palgrave Macmillan UK, 2008. http://dx.doi.org/10.1057/9780230594036_9.

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Beka, Rudin, et Adenike D. Adebayo. « Hospitality design and brand experience. » Dans Managing hospitality experiences, 159–73. Wallingford : CABI, 2020. http://dx.doi.org/10.1079/9781789242034.0159.

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Marcus, Aaron. « User-Experience Development ». Dans Human Centered Design, 611–17. Berlin, Heidelberg : Springer Berlin Heidelberg, 2009. http://dx.doi.org/10.1007/978-3-642-02806-9_71.

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Foroudi, Pantea. « The Emergence, Development, and Changing Uses of Corporate Brand Design, 1760 to Date ». Dans Corporate Brand Design, 7–14. London : Routledge, 2021. http://dx.doi.org/10.4324/9781003054153-3.

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Kurtz, Jamie, et Thomas Besluau. « User Experience Design ». Dans Pro Drupal as an Enterprise Development Platform, 159–76. Berkeley, CA : Apress, 2013. http://dx.doi.org/10.1007/978-1-4302-6005-9_8.

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Harris, Patricia, Caroline Kluppel-Strobel et Raida Shakhiry. « An Exploration of Brand Experience Development and Management ». Dans Marketing Transformation : Marketing Practice in an Ever Changing World, 209–16. Cham : Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-68750-6_63.

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Chunpir, Hashim Iqbal, Thomas Ludwig et Dean N. Williams. « Evolution of e-Research : From Infrastructure Development to Service Orientation ». Dans Design, User Experience, and Usability : Interactive Experience Design, 25–35. Cham : Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-20889-3_3.

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Li, Honghai, et Jun Cai. « Developing a Lifestyle Design Approach in Brand Design Process Through UCD Methodology ». Dans Design, User Experience, and Usability : Design Thinking and Methods, 314–22. Cham : Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-40409-7_30.

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Actes de conférences sur le sujet "Design and Development of Brand Experience"

Zhang, Sisi, Lijuan Xiong et Yueru Zhuo. « Discussion on Auto Logo Design Evolution from the Auto Brand Development ». Dans 2017 International Conference on Art Studies : Science, Experience, Education (ICASSEE 2017). Paris, France : Atlantis Press, 2018. http://dx.doi.org/10.2991/icassee-17.2018.61.

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Batista, Sarah. « Emotional Branding : emotions and feelings aroused by the design of the olfactory experience of consumption according to the ecosystem approach to communication. » Dans Systems & Design : Beyond Processes and Thinking. Valencia : Universitat Politècnica València, 2016. http://dx.doi.org/10.4995/ifdp.2016.3270.

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This article discusses the recognition of semiotics experience and olfactory experienced by consumers in Farm brand’s physical store environment, so that it can be achieved the goal of conceptualizing the consumer olfactory design experience within the environment aroma of the brand from the semiotic point of view and the ecosystem approach to communication. In this sense, the theoretical background involves studying and researching of languages, representations and aesthetic communication from an ecosystem perspective, according to authors Monteiro (2011) and Pereira (2012), Peirce’s semiotics and the semiotics of culture, theory the affordances Gibson (1979) and Morin’s complex thought (2008). The developed research is qualitative, empirical and exploratory nature, it has having been used in its methodology techniques by Moraes and Mont'Alvão (2010) as a basis for modeling Farm brand’s communication ecosystem, as well as systematic observation Gil (2010) to collect data on the environment selected as analysis system target. The development of the research took place in the physical store of Farm brand, located in Shopping Manauara, placed in Manaus city, within the Graduate Program in Communication Sciences - PPGCCOM, from Federal University of Amazonas - UFAM. The main results can be mentioned the presentation of communication complexity of the brand studied through systematic analysis of their contact points and the subsequent location of the physical store environment and the aroma within this ecosystem, so that they can understand the process of management of intangible presence in the consumer experience organized with the aim and achieve the emotional and sensory consumer’s memory. DOI: http://dx.doi.org/10.4995/IFDP.2016.3270

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Weili Gao et Yang Guan. « The Brand Derivative Products’ ; experience design ». Dans Conceptual Design (CAID/CD). IEEE, 2008. http://dx.doi.org/10.1109/caidcd.2008.4730724.

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Dong, Xinping, Qian Huang et Chunyan Xu. « The study on Internet brand design based on experience demand ». Dans 2011 International Conference on Electrical and Control Engineering (ICECE). IEEE, 2011. http://dx.doi.org/10.1109/iceceng.2011.6057946.

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Sun, Zhenxu, Ye Zhang et Guowei Yang. « Parametrization of High-Speed Train Streamline Shape ». Dans ASME 2017 Fluids Engineering Division Summer Meeting. American Society of Mechanical Engineers, 2017. http://dx.doi.org/10.1115/fedsm2017-69167.

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In the past decade, the high speed trains (HSTs) in China have experienced a booming development, with the design of CRH380A as a predominant example. A series of brand new HSTs have been developed with high aerodynamic performance, which includes the running resistance, the lift of the trailing car, pressure waves when trains pass by each other, aerodynamic noise in the far field, etc. In order to design HSTs with better aerodynamic performance, it is necessary to perform aerodynamic shape optimization, especially to optimize the streamline shape of HSTs. Parametrization is the basis for the whole optimization process, since good parametrization approach not only affects the optimization strategy, but also determines the design space and optimization efficiency. In the present paper, a series of work related to the streamline shape parametrization performed by the author in recent years have been introduced. Four different parametrization approaches have been exhibited, which are Local Shape Function method (LSF) and Free-Foam Deformation method (FFD), Modified Vehicle Modeling Function method (MVMF), Class function/Shape function Transformation method (CST). These methods could be categorized into two kinds: shape disturbance approach (LSF and FFD) and shape description approach (MVMF and CST). Among these four methods, some are developed by the authors while some are locally modified so as to meet the parametrization of the streamline shape. The detailed process of these four approaches are exhibited in the present paper and the characteristics of these four approaches are compared.

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Guo, Jingjing, et Kije Kwon. « The Remodeling of Brand Image of the Time-honored Restaurant Brand of Wuhan based on Emotional Design ». Dans 2018 International Conference on Education Science and Social Development (ESSD 2018). Paris, France : Atlantis Press, 2018. http://dx.doi.org/10.2991/essd-18.2018.65.

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Adamson, J. « The Probabilistic Design System development experience ». Dans 35th Structures, Structural Dynamics, and Materials Conference. Reston, Virigina : American Institute of Aeronautics and Astronautics, 1994. http://dx.doi.org/10.2514/6.1994-1444.

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Sontaite-Petkeviciene, Migle. « Customer-based brand equity creation for online grocery stores ». Dans Research for Rural Development 2020. Latvia University of Life Sciences and Technologies, 2020. http://dx.doi.org/10.22616/rrd.26.2020.029.

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Given the growing worldwide tendencies of online shopping and increasing popularity of online grocery shopping, building customer-based brand equity for online grocery stores is gaining its popularity among business owners and marketers. Building good customer-based brand equity is considered to be one of the crucial goals for online businesses that leads to successful competition and good customer experience. The aim of this research is to determine customer-based brand equity dimensions for online grocery stores. To reach the aim, this paper adopts analysis and synthesis of scientific and practical literature in the field of customer-based brand equity and empirical research of three stages: field analysis, expert interviews and customer survey. 33 dimensions of customer-based brand equity for online grocery stores grouped in 8 dimension clusters were generated from the field analysis and expert interviews. Generated dimensions were provided for the evaluation during the customer survey. Empirical research proved 31 valid dimensions of customer-based brand equity for online grocery stores evaluated as very relevant, relevant and of average relevance. Main drivers of customer-based brand equity for online grocery stores that proved to be very relevant are: saving time, good price, fresh products, quality of service, and reputation of retail chain behind.

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Xie, Bo’er. « Associative Design of Brand Clothing Series Modeling and Artistic Design Principles ». Dans Proceedings of the 3rd International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2019). Paris, France : Atlantis Press, 2019. http://dx.doi.org/10.2991/iccese-19.2019.78.

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Dyankov, Todor. « MARKETING OPPORTUNITIES FOR MANAGING CUSTOMER EXPERIENCE WITH THE TOURIST BRAND ». Dans TOURISM AND CONNECTIVITY 2020. University publishing house "Science and Economics", University of Economics - Varna, 2020. http://dx.doi.org/10.36997/tc2020.349.

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The generl goal of this research study is to rethink the marketing opportunities to manage the customer experience with the tourism brand based on some world-renowned marketing innovations in tourism. The ongoing global pandemic crisis poses challenges to the future successful development of tourism and in particular tourism brands. The revival of the tourist brand is based on the inevitable process of total digitalization of business and market processes on one hand, but on the other hand the living human contact with the brand is becoming more and more demanding. Overcoming travel fears is in alignment with the restoration of the customer trust in the tourist brand. The transformation of tourism brand is still to come and the key to a successful completion is the new way of managing the customer experience.

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Rapports d'organisations sur le sujet "Design and Development of Brand Experience"

Marriott, D. L., et J. F. Stubbins. Development of a design methodology for high temperature cyclic applications of materials which experience cyclic softening. Office of Scientific and Technical Information (OSTI), décembre 1988. http://dx.doi.org/10.2172/5004743.

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Leckie, F., D. Marriott, J. Stubbins, J. Handrock et B. Kschinka. Development of a design methodology for high-temperature cyclic application of materials which experience cyclic softening. Office of Scientific and Technical Information (OSTI), août 1987. http://dx.doi.org/10.2172/5633723.

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Nitz, Peter, et Jürgen Fluch. Collection of available solar process heat related national and trans-national research and funding programs. IEA SHC Task 64, avril 2021. http://dx.doi.org/10.18777/ieashc-task64-2021-0001.

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Within Task 64/IV Solar Process Heat, Subtask E Guideline to Market is aiming to support a wider penetration of solar thermal technologies in the supply of heating (and cooling) in industry, demonstrating Solar Heat for Industrial Processes (SHIP) to be an important contribution to the decarbonisation of the industrial sector. This requires not only to overcome technical and/or technological barriers, but it is crucial to also address on technical barriers. Whereas well suited system integration strategies, design tools, standardized procedures or modular components are all in all paramount for the development of reliable and prompt off the shelve solutions, experience shows that often non-technological barriers might have a critical role in the decision making process. Above all, competitiveness and investment/financing related barriers prove in many cases to be the bottleneck for the adoption of solar thermal technologies in the industrial framework.

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Lawrence, Sara, Michael Q. Hogan et Elizabeth Brown. Planning for an Innovation District : Questions for Practitioners to Consider. RTI Press, février 2019. http://dx.doi.org/10.3768/rtipress.2018.op.0059.1902.

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Innovation districts are physical spaces that serve to strengthen the foundations and institutions of an innovation ecosystem. The design, implementation, and management of formalized innovation districts is a new practice area. Research draws upon the experience of concentrated areas of innovation that occurred organically, such as Boston’s Route 128, as well as intentional projects to bring together innovators in large science and technology parks, such as North Carolina’s Research Triangle Park. Existing research focuses on how to define and design innovation districts and evaluate their impact, as well as general policy considerations. In this paper, we review the definitions and benefits of an innovation district, reviewing the existing empirical research on their impacts. We then propose a series of questions to guide practitioners in addressing the economic, physical, social, and governance elements of an innovation district. Finally, we outline some of the challenges in creating an innovation district and ways to measure progress, to allow practitioners to get ahead of potential issues in the future. This paper is intended to help policymakers and practitioners working in innovation and economic development translate the concepts of innovation ecosystems into actionable next steps for planning innovation districts in their communities.

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Birch, Izzy. Thinking and Working Politically on Transboundary Issues. Institute of Development Studies (IDS), janvier 2020. http://dx.doi.org/10.19088/k4d.2021.010.

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There is growing consensus that political factors are a key determinant of development impact. The practice of Thinking and Working Politically (TWP) is built around three interconnected principles: (i) strong political analysis, insight, and understanding; (ii) detailed appreciation of, and response to, the local context; and (iii) flexibility and adaptability in program design and implementation. The literature notes that while TWP emphasises the centrality of politics and power, technical knowledge is still important and can reinforce the political agenda, for example by increasing the confidence of smaller states or by strengthening collective understanding. Furthermore, improving the quality of domestic cooperation can be a step towards regional cooperation, and flexible engagement with the diverse range of actors that populate transboundary settings has been shown to be an effective strategy. The literature also highlights lessons learned including Transboundary cooperation can be built from the bottom up and for development partners, pre-existing bilateral partnerships may facilitate their engagement at a transboundary level, particularly on sensitive issues. Given the relatively isolated experience of TWP in transboundary settings, the evidence base for this report is also limited. The two areas where most examples were found concern regional integration and transboundary water management.

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Álvarez, Carola, Leonardo Corral, Ana Cuesta, José Martínez, César Montiel et Consuelo Yépez. Project Completion Report Analysis : Factors Behind Project Success and Effectiveness. Inter-American Development Bank, mars 2021. http://dx.doi.org/10.18235/0003116.

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The goal of development assistance is to deliver measurable results. At the Inter-American Development Bank (IDB), the Development Effectiveness Framework (DEF) was adopted to enhance the likelihood this goal is met. The key objective of this analysis is to enhance our understanding of the role the set of tools and processes adopted at the IDB, from project design to completion, play in the assessment of a projects success and effectiveness. Specifically, we are interested in teasing out the role different dimensions of project design, assessed through the Development Effectiveness Matrix (DEM), and execution performance indicators, as per the Project Monitoring Report (PMR), have on the delivery of effective and successful projects measured through the Project Completion Report (PCR) methodology implemented at the IDB. We also explore the validation process of PCRs and delve into the effectiveness analysis at the level of specific objectives and result indicators, identifying key pitfalls associated with objectives not being met. Overall, our findings provide strong validation for the DEF and its tools. We find robust evidence for the importance of the quality at entry assessment conducted through the DEM. In particular, the quality of the results matrix at approval is a strong determinant of project success and effectiveness at closure, and the quality of the Evaluation Plan is strongly associated with the effectiveness of a project. In terms of execution performance, our analysis finds that, on average, projects that execute a lower share of their approved loan amount, are put on Alert, or are classified as a Problem, in its first three years of execution; and projects that experience a higher share of their outputs discontinued, with respect to their first results matrix, are most likely to be ineffective in achieving their objectives and will likely be rated as unsuccessful.

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McKenna, Patrick, et Mark Evans. Emergency Relief and complex service delivery : Towards better outcomes. Queensland University of Technology, juin 2021. http://dx.doi.org/10.5204/rep.eprints.211133.

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Emergency Relief (ER) is a Department of Social Services (DSS) funded program, delivered by 197 community organisations (ER Providers) across Australia, to assist people facing a financial crisis with financial/material aid and referrals to other support programs. ER has been playing this important role in Australian communities since 1979. Without ER, more people living in Australia who experience a financial crisis might face further harm such as crippling debt or homelessness. The Emergency Relief National Coordination Group (NCG) was established in April 2020 at the start of the COVID-19 pandemic to advise the Minister for Families and Social Services on the implementation of ER. To inform its advice to the Minister, the NCG partnered with the Institute for Governance at the University of Canberra to conduct research to understand the issues and challenges faced by ER Providers and Service Users in local contexts across Australia. The research involved a desktop review of the existing literature on ER service provision, a large survey which all Commonwealth ER Providers were invited to participate in (and 122 responses were received), interviews with a purposive sample of 18 ER Providers, and the development of a program logic and theory of change for the Commonwealth ER program to assess progress. The surveys and interviews focussed on ER Provider perceptions of the strengths, weaknesses, future challenges, and areas of improvement for current ER provision. The trend of increasing case complexity, the effectiveness of ER service delivery models in achieving outcomes for Service Users, and the significance of volunteering in the sector were investigated. Separately, an evaluation of the performance of the NCG was conducted and a summary of the evaluation is provided as an appendix to this report. Several themes emerged from the review of the existing literature such as service delivery shortcomings in dealing with case complexity, the effectiveness of case management, and repeat requests for service. Interviews with ER workers and Service Users found that an uplift in workforce capability was required to deal with increasing case complexity, leading to recommendations for more training and service standards. Several service evaluations found that ER delivered with case management led to high Service User satisfaction, played an integral role in transforming the lives of people with complex needs, and lowered repeat requests for service. A large longitudinal quantitative study revealed that more time spent with participants substantially decreased the number of repeat requests for service; and, given that repeat requests for service can be an indicator of entrenched poverty, not accessing further services is likely to suggest improvement. The interviews identified the main strengths of ER to be the rapid response and flexible use of funds to stabilise crisis situations and connect people to other supports through strong local networks. Service Users trusted the system because of these strengths, and ER was often an access point to holistic support. There were three main weaknesses identified. First, funding contracts were too short and did not cover the full costs of the program—in particular, case management for complex cases. Second, many Service Users were dependent on ER which was inconsistent with the definition and intent of the program. Third, there was inconsistency in the level of service received by Service Users in different geographic locations. These weaknesses can be improved upon with a joined-up approach featuring co-design and collaborative governance, leading to the successful commissioning of social services. The survey confirmed that volunteers were significant for ER, making up 92% of all workers and 51% of all hours worked in respondent ER programs. Of the 122 respondents, volunteers amounted to 554 full-time equivalents, a contribution valued at $39.4 million. In total there were 8,316 volunteers working in the 122 respondent ER programs. The sector can support and upskill these volunteers (and employees in addition) by developing scalable training solutions such as online training modules, updating ER service standards, and engaging in collaborative learning arrangements where large and small ER Providers share resources. More engagement with peak bodies such as Volunteering Australia might also assist the sector to improve the focus on volunteer engagement. Integrated services achieve better outcomes for complex ER cases—97% of survey respondents either agreed or strongly agreed this was the case. The research identified the dimensions of service integration most relevant to ER Providers to be case management, referrals, the breadth of services offered internally, co-location with interrelated service providers, an established network of support, workforce capability, and Service User engagement. Providers can individually focus on increasing the level of service integration for their ER program to improve their ability to deal with complex cases, which are clearly on the rise. At the system level, a more joined-up approach can also improve service integration across Australia. The key dimensions of this finding are discussed next in more detail. Case management is key for achieving Service User outcomes for complex cases—89% of survey respondents either agreed or strongly agreed this was the case. Interviewees most frequently said they would provide more case management if they could change their service model. Case management allows for more time spent with the Service User, follow up with referral partners, and a higher level of expertise in service delivery to support complex cases. Of course, it is a costly model and not currently funded for all Service Users through ER. Where case management is not available as part of ER, it might be available through a related service that is part of a network of support. Where possible, ER Providers should facilitate access to case management for Service Users who would benefit. At a system level, ER models with a greater component of case management could be implemented as test cases. Referral systems are also key for achieving Service User outcomes, which is reflected in the ER Program Logic presented on page 31. The survey and interview data show that referrals within an integrated service (internal) or in a service hub (co-located) are most effective. Where this is not possible, warm referrals within a trusted network of support are more effective than cold referrals leading to higher take-up and beneficial Service User outcomes. However, cold referrals are most common, pointing to a weakness in ER referral systems. This is because ER Providers do not operate or co-locate with interrelated services in many cases, nor do they have the case management capacity to provide warm referrals in many other cases. For mental illness support, which interviewees identified as one of the most difficult issues to deal with, ER Providers offer an integrated service only 23% of the time, warm referrals 34% of the time, and cold referrals 43% of the time. A focus on referral systems at the individual ER Provider level, and system level through a joined-up approach, might lead to better outcomes for Service Users. The program logic and theory of change for ER have been documented with input from the research findings and included in Section 4.3 on page 31. These show that ER helps people facing a financial crisis to meet their immediate needs, avoid further harm, and access a path to recovery. The research demonstrates that ER is fundamental to supporting vulnerable people in Australia and should therefore continue to be funded by government.

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Office of the Special Project Facilitator’s Lessons Learned : Sri Lanka Integrated Road Investment Program. Asian Development Bank, janvier 2021. http://dx.doi.org/10.22617/arm200271-2.

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The Office of the Special Project Facilitator (OSPF) is responsible for the problem-solving function of the Accountability Mechanism of the Asian Development Bank (ADB). It aims to actively respond to the concerns of people affected by ADB-assisted projects through fair, transparent, and consensus-based problem-solving. This publication discusses issues and resolutions relating to an integrated road investment project in Sri Lanka. It is one of OSPF’s Lessons Learned series of case studies on its complaint management experience—from project preparation, design, and processing to implementation and monitoring. The series aims to support ADB operations departments, government and private sector partners, and other stakeholders by documenting grievance redress management experiences and identifying important lessons and good practices on problem-solving that are useful for future projects.

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