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1

Balencourt, Amélie, and Zafra Antonio Curado. "City Marketing: How to promote a city? : The case of Umeå." Thesis, Umeå universitet, Handelshögskolan vid Umeå universitet, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-60443.

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A context of increased competition between territories for attracting investments and people has led the cities to implement Marketing and Branding strategies. Those strategies should be adapted in order to fit the cities’ requirements and needs, consequently city managers and planners have to be initiated to those techniques. The city’s image is a central item here. Every possible asset of the city should be enhanced to improve people’s perception of the city (residents but also potential residents and visitors).   The purpose of the present study was to identify the main points that Umeå can
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Seçkiner, Vildan [Verfasser], and Johannes [Akademischer Betreuer] Moser. "The imaginations of streets in the Istanbul 2010 European Capital of Culture (ECoC) event : inclusion and cultural diversity in the production of urban space / Vildan Seçkiner ; Betreuer: Johannes Moser." München : Universitätsbibliothek der Ludwig-Maximilians-Universität, 2016. http://d-nb.info/1179694902/34.

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Connolly, Mark. "Capital and culture : an investigation into New Labour cultural policy and the European Capital of Culture 2008." Thesis, Cardiff University, 2007. http://orca.cf.ac.uk/55756/.

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This thesis is an investigation into the relationship between culture in New Labour policy and within the competition for the European Capital of Culture 2008. The study interrogates a policy paradigm which it identifies as a 'creative city/urban planning' approach to urban regeneration. It locates this approach within a wider New Labour 'Third Way' politics, in that it attempts to reconcile economic instrumentalism with a rhetorical commitment to a politics of the social. Based on elite interviews and documentary analysis, this thesis argues that this approach to urban regeneration draws on a
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Iordanova-Krasteva, Elitza. "Understanding destination image : the case of Linz, European Capital of Culture 2009." Thesis, Bucks New University, 2013. http://bucks.collections.crest.ac.uk/9592/.

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In an industry that sells experiences rather than tangible products, destination image is an important strategic marketing tool through which destinations, such as Linz, Austria, compete with each other, strengthen their positioning on the market and attract potential visitors. A literature review suggests a lack of agreement among destination image researchers as to how to define, conceptualise and operationalise tourism destination image since it is of a “complex, multiple, relativistic and dynamic nature” (Gallarza et al., 2002: 56). Initially, an exploratory online survey was conducted to
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Mezgebu, Hailemicheal Weldearegay. "The role of communication in managing projects : case study: Umeå 2014 European capital of culture." Thesis, Umeå universitet, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-56859.

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Bullen, Claire. "Tales of two cities : comparing culture and social relations in Liverpool and Marseilles, two 'European Capitals of Culture'." Thesis, University of Manchester, 2016. https://www.research.manchester.ac.uk/portal/en/theses/tales-of-two-cities-comparing-culture-and-social-relations-in-liverpool-and-marseilles-two-european-capitals-of-culture(c92ff428-3164-4587-b494-71230aadcfeb).html.

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Since introduced in 1985, the European Capital of Culture often figures as the most ‘successful’ European Union cultural policies. It is also regularly evoked as representative of contemporary strategies of culturally-inflected urban development. That is, where city leaderships look to ‘culture’ as a means to make their cities more competitive, and to manage urban populations. This dissertation uses this European cultural policy as an entry point through which to compare how culturally-inflected urban development has shaped understandings, representations and experiences of culture and social
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Tsaturyan, Tamara. "Projects as Governance Resources at Project-Based Organizations : The case of Umeå2014 European Capital of Culture." Thesis, Umeå universitet, Företagsekonomi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-84819.

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This thesis discusses the challenges of modern organizations in their efforts of designing relevant project governance systems. To address the challenge the paper proposes using resource-based view on project-based organizations in order to evaluate and identify key governance resources. Given that prevailing rational and standardized models in project-related literature provide organizations with homogeneous resource-base, this paper invites attention to those resources, which have the potential to deliver unique character to the organizations. The thesis first discusses the relevance of expl
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Jones, Menna Tudwal. "Narrating urban regeneration in Liverpool : an analysis of decision-makers' discourses of waterfront redevelopment and European capital of culture." Thesis, University of Liverpool, 2012. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.631693.

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Since the early 1980s, central government's guidance for urban regeneration in the UK has emphasised the importance of transforming a city's image. This requirement to re-image the city has been presented as a means for cities to compete against each other for business and tourism investment. These policy discourses have been evident since the 1980s throughout successive government administrations, and has continued to be a relevant policy issue in present times. This focus on re-imaging the city remains an important attribute, as evident in the rise of significance being given to such termino
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Hall, Fred. "The rise of startup hubs in Europe: a qualitative study on the factors contributing to Berlin’s rise as a european startup hub." reponame:Repositório Institucional do FGV, 2016. http://hdl.handle.net/10438/17986.

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Submitted by Daniele Santos (danielesantos.htl@gmail.com) on 2017-02-21T19:50:38Z No. of bitstreams: 1 Fred.pdf: 4385717 bytes, checksum: e6400b7650b4cf44beca5d23325ae6f7 (MD5)<br>Approved for entry into archive by Janete de Oliveira Feitosa (janete.feitosa@fgv.br) on 2017-02-22T12:21:37Z (GMT) No. of bitstreams: 1 Fred.pdf: 4385717 bytes, checksum: e6400b7650b4cf44beca5d23325ae6f7 (MD5)<br>Made available in DSpace on 2017-03-02T17:24:38Z (GMT). No. of bitstreams: 1 Fred.pdf: 4385717 bytes, checksum: e6400b7650b4cf44beca5d23325ae6f7 (MD5) Previous issue date: 2016-11-08<br>This research
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Dimmendaal, Ruben, and Wictor Dörrich. "China: Destination (Un)known? : Utilization of Social Capital for European (family) SMEs regarding Internationalization towards the People’s Republic of China." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39691.

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Vostrovská, Pavla. "Socioekonomický význam získání titulu Evropského hlavního města kultury." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-85377.

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This diploma thesis studies culture as a potential factor of a town development. The effects of the culture and its action of a town development are described on illustration of impacts of the project European Capital of Culture. There is foreshadowed how this project affects an economic situation, as is employment, various economic indicators, a town budget or possibilities of a draw from external financing arrangements. Last but not least there are mentioned effects which the culture has in a sphere of social areas, a competitive advantage, or a landscape planning.
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Sidimáková, Andrea. "Európske hlavné mesto kultúry Košice 2013 - dopad na cestovný ruch." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-193652.

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The diploma thesis studies impacts of receiving the European Capital of Culture 2013 title by the city of Košice. The thesis analyses positive and negative impacts on different fields, mainly impacts on tourism and cultural life in the city. Questionnaire aimed at valuation of the ECC Košice 2013 project is also a part of the thesis. Respondents evaluated their satisfaction, success and fulfilment of their expectations according to this project.
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Asri, Paramita, and Nikolaos Tsourounakis. "The Eye of Co-Creation: A Guide for Governance of Cultural Co-Creative Projects : Taking Umeå 2014 European Capital of Culture as a Case Study." Thesis, Umeå universitet, Företagsekonomi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-85513.

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Creative economies can establish sustainable development through co-creative cultural projects. Project management practice and particularly project governance can balance creativity and control fostering the co-creative environment that inspires and ignites innovation. The success of those cultural projects is the platform that leads to long-term development and growth.   This thesis work aims to answer the following research question, “How will project governance structure provide the environment for the co-creation approach to flourish and enhance project performance?” The objective of this
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Azimzadeh, Sarah. "What is Umeå about in 2014? : A Study on Gaps between Stakeholders’ Perceptions of Umeå Brand Identity as a European Capital of Culture in 2014." Thesis, Umeå universitet, Institutionen för geografi och ekonomisk historia, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-90588.

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During centuries, places and cities have made efforts to make their land more attractive, efficient, democratic and secure. This aspire has accelerated due to globalization and other external factors. Today, there is fierce and global competition between cities and nationalities to create arenas for more investments, productive inhabitants and vibrant culture. The place brand has been a good tool and a key for success. Nevertheless, place branding is challenging; it includes the investment of all stakeholders – possessing different agendas and target markets – and at the same time their coordi
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Vesterberg, Kristina. "Kommunikation i kulturens tjänst : En kvalitativ studie om Umeå kommuns kommunikationsarbete under kulturhuvudstadsåret 2014." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-100602.

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Purpose/aim: The purpose of this thesis is to examine if, and in that case how, the municipality of Umeå worked strategically with its communication during 2014 when Umeå was chosen as ”European Capital of Culture”. The research is mainly focused on the outlines of their communication plan, main goals, what  communication strategies the municipality has chosen to and their choice of media channels. Material/method: Two methods are used for this research; qualitative interviews with four employees within the communication team during Umeå2014 and a text analysis of three formal documents which
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O'Brien, David Thomas. "'The rules of the game' : a comparative study of local cultural policy decision making for the European Capital of Culture in Liverpool and Newcastle-Gateshead, 2000-2006." Thesis, University of Liverpool, 2009. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.533952.

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It is commonplace for cities across the world to use aspects of culture as part of their strategies for development and as a response to economic restructuring in light of the increasing interconnectedness of the global economy. This use of cultural policy takes place against the backdrop of the move to an economy based on consumption of commodities, rather than their production. The policies take several forms, including the use of megaevents (Roche 2000), the construction of iconic buildings, and the rebranding of places based on aspects of their culture. The use of cultural policy at local
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Garcia, Andreia Sofia Oliveira. "Cidade, arquitectura e espaço cénico." Doctoral thesis, Universidade de Lisboa. Faculdade de Arquitetura, 2015. http://hdl.handle.net/10400.5/9845.

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Beránková, Martina. "Budování image města Plzně." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-197495.

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The purpose of the diploma thesis is to find out the perception of the image of the City of Pilsen in the context of the European Capital of Culture 2015 at the time of culminating final preparations for the project. The first part of the diploma thesis deals with the marketing of cities and municipalities and the communication mix. Furthermore, the thesis deals with general concept of image and image measurement possibilities on the basis of the Czech and foreign literature. The image of the cities is a concept that is currently coming to the fore in city and municipal politics. Cities and mu
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Halamová, Lucie. "Plzeň - evropské město kultury 2015." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-264481.

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This Diploma thesis focuses on the evaluation of the Pilsen European Capital event. The evaluation is based on three aspects: marketing, visit rate and the attitude of the domestic population. The marketing section is focused on the description of the main marketing tools in terms of their efficiency and application. The visit rate is used to measure the success of the event to a certain extent. The attitude of the domestic population is applied to express the meaning of the Pilsen inhabitant approach and information accessibility while being the European Capital of Culture. The theoretical pa
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Jíchová, Veronika. "Vliv titulu Evropské hlavní město kultury na cestovní ruch." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-203772.

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The aim of the thesis is to describe the initiative European capital of culture and analyse the influence of the title on tourism in given cities. The way of awarding the title, its history and future is going to be introduced. The first part of the thesis is dedicated to the program Creative Europe, where also the project European capital of culture belongs. The second part of the diploma will be engaged in analysis of the influence of the title on tourism in two cities - Riga and Pilsen. Results of the cities will be presented both separately and in comparison with each other.
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Leonard, Charles C. "Paul Renner and Futura: The Effects of Culture, Technology, and Social Continuity on the Design of Type for Printing." Digital Archive @ GSU, 2006. http://digitalarchive.gsu.edu/art_design_theses/2.

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This thesis reviews the circumstances that led to what Paul Renner called “the inflation of historicism,” places his response to that problem in the context of the Weimar Republic, details how the German attributes with which he began the project were displaced from the typeface that emerged in 1927, demonstrates that Futura belongs to a new category of serif-less roman fonts rooted in Arts and Crafts lettering, and considers why the specifically German aspects of the project have gone unrecognized for over seventy years. Renner’s writing is compared to ideas prevalent in early twentieth-centu
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Škardová, Alžběta. "Význam projektu Evropských hlavních měst kultury pro rozvoj cestovního ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-115443.

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This work focuses on project of European capital of culture as a potential factor for supporting development of tourism. The first part examines the cultural events and festivals which represents innovation in the cultural tourism product, and evaluates their benefits. These benefits are visible in different areas of development which proves multiplier effect of those events. Potential impacts are described primarily in the field of tourism, further then in economic, social, cultural and marketing fields. This thesis also introduces history and functioning of the project, with reference to cha
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Griffin, Claire. "L'identite professionnelle des professeurs d'anglais "locuteurs natifs" exercant en France depuis le traité de Maastricht : Entre conservation ontologique et acculturation. Les limites du capital natif." Thesis, Paris 3, 2012. http://www.theses.fr/2012PA030128/document.

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Depuis l’ouverture des concours de recrutement de l’Éducation nationale aux ressortissants européens, au début des années 1990, de nombreux Britanniques et Irlandais ont rejoint le contingent d’enseignants certifiés et agrégés d’anglais. Ces professeurs d’anglais « locuteurs natifs » (PALN) n’ont pas été socialisésen France et mettent parfois des années à décoder le système éducatif français et leur intégration professionnelle dépend de nombreux facteurs. Si le CAPES et l’Agrégation constituent une étape cruciale dans le processus d’interculturation, parce qu’ils initient les candidats angloph
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Farine, Anaïs. "Imaginaire cinématographique du « dialogue euro-méditerranéen » (1995 - 2017) ˸ formes festivalières, formes institutionnelles, formes alternatives." Thesis, Sorbonne Paris Cité, 2019. http://www.theses.fr/2019USPCA006.

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Consacrée à l'imaginaire du « dialogue euro-méditerranéen » tel qu'il se manifeste depuis le milieu des années 1990 en particulier (après la Déclaration de Barcelone en 1995 puis la mise en place de la Politique Européenne de Voisinage), cette thèse se penche sur trois cas d'étude qu'elle se propose d'analyser par le biais d'une approche transdisciplinaire. La première partie cherche à comprendre comment se construit et circule un « cinéma méditerranéen » et le savoir sur cette possible cinématographie régionale en analysant quatre festivals qui lui sont consacrés à Alger, Bruxelles, Montpelli
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Wild, Markus, and 王茂榮. "Business Plan: ecc – european culture company Ltd." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/27290350211762204359.

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碩士<br>國立政治大學<br>國際經營管理碩士班(IMBA)<br>98<br>Under the name ecc – european culture company Ltd., Ilka and Markus Wild started to build up a business in summer 2009. This company shall to focus on consulting in three fields : Public- and Media Relations, Language & Intercultural issues and giving presentations. These fields tend to be connected to each other. Since one of the founders, Ms. Ilka Wild, is an experienced linguist the language division shall be first of all the core of ecc. Hence ecc want to offer language courses and tutorials for young professionals and companies which are dealing wi
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Liu, Hung-Lin, and 劉虹麟. "Cultural Images and European Identity in the European Capital of Culture: The Cases of Glasgow and Liverpool." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/17937869195047371007.

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碩士<br>國立臺灣師範大學<br>歐洲文化與觀光研究所<br>102<br>The first European City of Culture took place at Athens, Greek in 1985. Until 2011, 44 European Cities have held the event and the competition for winning the title is intense among cities. During the 25 years, the procedures of holding the activity have been more detailed and complicated; however, the meanings of the title have been ambiguous, even ambivalent. There are four purposes of this study: 1. Collect and analyze the related studies and data. Investigate into the context of the related issues and set up the scope for this research. 2. Outli
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Wu, Shih-Ying, and 吳詩瑩. "Study on the impact of European Capital of Culture and urban planning: through the example of Lille, France." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/25955t.

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碩士<br>淡江大學<br>法國語文學系碩士班<br>101<br>After years of organizational changes as European Coal and Steel Community in 1952, the European Economic Community in 1958, the European integration movement was formally established as European Community in 1993. The objective is for the peace and prosperity in European regional, and also to strengthen the economic and social development in Europe. Even though the economic development in Europe is in a gradual stabilization, the differences of culture consciences are still a great challenge for the union. Therefore, the EU launched many cultural activities
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Wang, Po-Wen, and 王柏文. "A Study of Applying the Lessons of the European Capital of Culture Program to the Marketing of Tainan City." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/20327180760362728204.

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碩士<br>國立臺北教育大學<br>文化創意產業經營學系<br>99<br>Tainan was for many years Taiwan’s main administrative center, and is a city of great historical and cultural richness and distinctiveness. For a period of 203 years, the name “Taiwan” in fact applied to Tainan City. For these reasons, during the recent round of changes to the structure of local administration in Taiwan, Tainan was upgraded to the status of a “special municipality,” in recognition of its historical and cultural importance. Lai Ching-te, the first Mayor of the new special municipality of Tainan City, has set himself the goal of building Tai
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Μπαλαούρα, Μαρία. "Η πολιτιστική κληρονομιά της Πάτρας ως Ευρωπαϊκή Πολιτιστική Πρωτεύουσα 2006 : Μια μελέτη περίπτωσης". Thesis, 2014. http://hdl.handle.net/10889/7976.

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Ο θεσμός της Ευρωπαϊκής Πολιτιστικής Πρωτεύουσας αποτελεί ένα από τα σημαντικότερα πολιτιστικά γεγονότα σε Ευρωπαϊκό επίπεδο. Η πόλη της Πάτρας συμμετείχε στη διοργάνωση του θεσμού το 2006, θέτοντας στόχους τόσο στον πολιτιστικό όσο στον οικονομικό, τουριστικό και επιχειρηματικό τομέα της πόλης. Στόχος της παρούσας διπλωματικής εργασίας είναι ο προσδιορισμός και η καταγραφή της πολιτιστικής κληρονομιάς που επιτεύχθηκε από τη διοργάνωση του θεσμού στην πόλη της Πάτρας αξιοποιώντας δευτερογενή στοιχεία. Για την επίτευξη του ερευνητικού στόχου ο θεσμός μελετήθηκε αξιοποιώντας στοιχεία από αρθρο
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Ciprová, Petra. "Kultura, kreativita a rozvoj města: kritické zhodnocení realizace projektu Plzeň - Evropské hlavní město kultury 2015." Master's thesis, 2012. http://www.nusl.cz/ntk/nusl-309364.

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This diploma thesis deals with the relationship between culture, creativity and urban development with a special focus on the project of European Capital of Culture (ECoC) and its implementation in Pilsen. This study evaluates the positive effects and potential obstacles of this initiative, particularly in the case of Pilsen which has been awarded this prestigious title for 2015. This study discusses the state of the project and the situation in the city during the preparation period. It not only discusses the positive and negative aspects of candidacy, but it also attempts to capture some dee
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Nunes, Jorge Manuel Gonçalves. "As perceções dos residentes face ao megaevento "Guimarães Capital Europeia da Cultura 2012"." Master's thesis, 2013. http://hdl.handle.net/1822/28335.

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Dissertação de mestrado em Geografia (área de especialização em Planeamento e Gestão do Território)<br>O município de Guimarães vive um período muito interessante da sua história, marcada, sobretudo, pela valorização do seu património histórico, com a designação de Património da Humanidade em 2001, e mais recentemente com a atribuição do título de Capital Europeia da Cultura (C.E.C.) em 2012. Torna-se pertinente portanto, aferir o tipo de participação prevista da população residente em Guimarães no megaevento “Guimarães C.E.C. 2012”, aferir a perceção do impacto esperado do megaevento “G
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Mota, Mécia. "Perceções de impacte do evento e participação da população vimaranense na Capital Europeia da Cultura 2012." Doctoral thesis, 2014. http://hdl.handle.net/1822/35120.

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Tese de doutoramento em Geografia (ramo de conhecimento em Planeamento Regional)<br>Os eventos culturais têm-se revelado uma ferramenta estruturante do desenvolvimento de muitos espaços urbanos nas suas expressões económicas, sociais, ambientais e culturais, e não apenas em razão da importância que o turismo vem tendo na economia de muitos países mas, também, como um elemento diferenciador da oferta turística. Esta investigação pretende aferir a perceção dos impactes esperados/observados e o tipo de participação da população residente em Guimarães no evento “Guimarães Capital Europeia da
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Maia, Marcela Maria Martins. "O renascer da Fábrica ASA durante Guimarães, Capital Europeia da Cultura 2012 : a reconversão urbana de espaços fabris abandonados em quarteirões culturais e empresariais." Master's thesis, 2013. http://hdl.handle.net/1822/29268.

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Dissertação de mestrado em Comunicação, Arte e Cultura<br>O presente projecto de dissertação elaborado no âmbito do Mestrado em Comunicação, Arte e Cultura, pretende entender a relevância da Fábrica ASA enquanto espaço cultural âncora estabelecida em Guimarães no contexto de Capital Europeia da Cultura 2012. O projecto em questão ganhou forma através de um acompanhamento in loco do equipamento cultural a estudar, bem como através de estudos comparativos sobre o funcionamento destes ditos quarteirões culturais na sociedade contemporânea. Não obstante a análise metodológica e funcional do
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Hung, Tzu-Yu, and 洪慈妤. "Das Ruhrgebiet als Kulturhauptstadt Europas 2010. Regionale Zusammenarbeit bei der Bewerbung, Planung und Durchführung. / The Ruhr as European Capital of Culture 2010. Regional Cooperation in the Process of Application, Preparation and Implementation." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/cxgx2u.

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碩士<br>東吳大學<br>德國文化學系<br>103<br>Abstrakt Die Kulturhauptstadt Europas (von 1985 bis 1999 Kulturstadt Europas) ist eine Kulturinitiative von der ehemaligen griechischen Kulturministerin, Melina Mercouri. Die Kulturstadtinitiative entwickelt sich schnell zu einem bekannten Kulturevent. Am Anfang wurde die Initiative entwickelt um die europäische Identität zu stärken, aber allmählich gilt das Kulturprogramm auch als ein Instrument zur Förderung des Tourismus, der Wirtschaft und Kultur. Das Ruhrgebiet für das Kulturhauptstadtjahr 2010 ist ein Beispiel. Das Ruhrgebiet ist die größte Agglomeration D
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Oliveira, António Joaquim Azevedo Marques. "O legado do evento Capital Europeia da Cultura no marketing de organizações de arte e cultura: o caso da Guimarães 2012." Master's thesis, 2016. http://hdl.handle.net/1822/42208.

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Dissertação de mestrado em Marketing e Estratégia<br>O evento Capital Europeia da Cultura tem o potencial de contribuir para o desenvolvimento do setor cultural e das artes de cidades designadas com o título, muitas vezes introduzindo mudanças estruturais. Numa altura em que os princípios de marketing são já adotados neste tipo de organização, e em que o seu papel é cada vez mais relevante, procura-se nesta dissertação compreender de que forma terão as estratégias e práticas de marketing de organizações culturais e de arte de Guimarães sido influenciadas pelo evento Guimarães, Capital Eu
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Moreira, Célia de Oliveira. "O perfil do visitante de Guimarães e o projeto (realizado) da Capital Europeia da Cultura "Guimarães 2012"." Master's thesis, 2013. http://hdl.handle.net/1822/33014.

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Dissertação de mestrado em Tradução e Comunicação Multilingue<br>Este trabalho de dissertação incidiu sobre duas áreas distintas de estudo: a Comunicação e o Turismo. Abordou-se e refletiu-se sobre a importância do Discurso e sobre o Turismo tendo em conta um caso específico de estudo: a cidade de Guimarães enquanto Capital Europeia da Cultura durante o ano de 2012. Foi realizado um inquérito a cerca de 400 visitantes da cidade de Guimarães durante o ano do evento cultural. Algumas ilações que se puderam tirar dizem respeito às especificidades de Guimarães em termos de oferta cultural, co
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Hlaváčová, Šárka. "Komunikační aktivity města Plzně v období realizace projektu Plzeň - Evropské hlavní město kultury 2015." Master's thesis, 2015. http://www.nusl.cz/ntk/nusl-339558.

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The aim of this thesis is to analyse and evaluate the communication strategy of Pilsen city, respectively to analyse the non-profit corporation Pilsen 2015, which relates to the preparation and implementation of the project "Pilsen - European Capital of Culture 2015". Framework of my thesis has been defined by two reference periods. The first one is the candidacy period, which starts from September 2007 (when the City Council approved the intention that Pilsen city would compete for the title of European Capital of Culture 2015), until the publication of the results in September 2010. The seco
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