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Articles de revues sur le sujet « FB. Marketing »

Auteur : Grafiati

Publié le 10 mars 2023

Mis à jour le 31 juillet 2025

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1

Assimakopoulos, Costas, Ioannis Antoniadis, Oliver G. Kayas, and Dragana Dvizac. "Effective social media marketing strategy: Facebook as an opportunity for universities." International Journal of Retail & Distribution Management 45, no. 5 (2017): 532–49. http://dx.doi.org/10.1108/ijrdm-11-2016-0211.

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Purpose The purpose of this paper is to investigate the usage of university Facebook (FB) groups and sites by undergraduate students seeking information about their departments and the ways these pages could be used to acquire students. The factors that can intensify the FB group activities of a university are examined as well as how FB can be used as a marketing tool to improve marketing campaigns. Design/methodology/approach The study investigates and compares two universities: the University of Novi Sad of the Republic of Serbia and the Technological Educational Institute of Western Macedon

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Plakoyiannaki, Emmanuella, Aikaterini Pavlos Kampouri, Georgia Stavraki, and Iordanis Kotzaivazoglou. "Family business internationalisation through a digital entry mode." Marketing Intelligence & Planning 32, no. 2 (2014): 190–207. http://dx.doi.org/10.1108/mip-01-2013-0016.

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Purpose – The purpose of this paper is to contribute to the emerging literature stream of family business (FB) internationalisation. Its purpose is twofold: first, to provide empirical evidence on the motives, facilitators and obstacles and second, to understand different pathways and entry modes of FB internationalisation. Design/methodology/approach – The authors employ a multiple case study design that draws on various sources of data and examines eight Greek companies in the apiculture sector. Findings – The case study evidence brings to the fore the existence of various motives, facilitat

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Ramadan, Zahy Bashir, Ibrahim Abosag, and Vesna Zabkar. "All in the value." European Journal of Marketing 52, no. 7/8 (2018): 1704–26. http://dx.doi.org/10.1108/ejm-03-2017-0189.

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Purpose The purpose of this study is to test such effects on brands’ relationships and the perceived value of advertising. Social advertising featuring endorsed brands has significantly grown in the past few years. Companies and social networking sites (SNSs) are hailing such types of advertising as being more credible to users as they feature their friends’ indirect endorsements; however, the issue of friends’ likability alongside the users’ relationships with the actual SNS is seldom considered with regard to any potential negative/positive effects they might have on brands’ relationships an

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Malesa, Renata. "Partnership marketing in the operation of the public library." Folia Bibliologica 55/56 (November 14, 2014): 91. http://dx.doi.org/10.17951/fb.2013.55.91.

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Kucharczuk, Adam J., and Tracy L. Oliver. "The Perceived Influence of Food and Beverage Posts on Social Media during the COVID-19 Pandemic: An Exploratory Study with U.S. Adolescents and Their Parents." Adolescents 2, no. 3 (2022): 400–412. http://dx.doi.org/10.3390/adolescents2030031.

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Additional time spent on social media (SM) due to nationwide lockdowns associated with the COVID-19 pandemic has increased adolescents’ exposure to food and beverage (FB) advertisements, which may increase one’s risk of developing unfavorable health outcomes. This study aimed to explore U.S. adolescents’ and their parents’ perceptions of social media’s influence on adolescents’ food and beverage preferences during the COVID-19 pandemic. Semi-structured focus groups were conducted virtually with seven dyads of sixth grade students and their parents (n = 14). Six themes were identified from the

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Siti, Ni Wayan, N. M. Witariadi, N. N. Soniari, and N. K. Seminari. "STRATEGI PEMASARAN CV TIMAN AGUNG KELATING KERAMBITAN TABANAN PADA MASA PANDEMI COVID 19." Buletin Udayana Mengabdi 20, no. 3 (2021): 189. http://dx.doi.org/10.24843/bum.2021.v20.i03.p01.

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Service that aims to improve the knowledge and skills of employees of CV Timan Agung regarding marketing Strategy during the Covid 19 pandemic. The method used is counseling on marketing strategies both offline and online. Offline strategies include selling products to consumers such as Subak, Village-Owned Enterprises (Bumdes) and Regional-Owned Enterprises (Bumda). according to needs, while the online strategy is to sell various types of products using electronic / computer-based devices (Wa, Fb, masager, Youtube) so that they can be known throughout the archipelago and CV Timan Agung's reve

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Adiasih, Priskila, Gunawan Tanuwidjaja, Meidy Maria, Grace Silvani, Elvianty Gontha, and Adi Wibowo. "Documenting Family Businesses Typology in Traditional Food Sector in Surabaya: Architecture Design and Business Principles." SHS Web of Conferences 59 (2018): 01025. http://dx.doi.org/10.1051/shsconf/20185901025.

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Family business (FB) in the food industry was very important. Capturing the Family Business Resilience in Traditional Food Sector in Surabaya was conducted from 2015 to 2016 by Petra Christian University, funded by UBCHEA. The purposes were to document the Family Business in traditional food sector in Surabaya and the types of business place of the family business. It was conducted with qualitative methods of: FB location mapping, students’ workshop, interview and photo documentation, video documentation, SWOT analysis, marketing and architectural design for traditional food vendors. FB in Tra

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Aswirawan, Maria Yosefina Meinadia Sekar Kinanti, and Assaidatul Husna. "Webinar Digital Marketing FB Ads Manager kepada Pelaku UMKM Batam." Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat 5, no. 4 (2023): 514–19. http://dx.doi.org/10.24036/abdi.v5i4.520.

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Ketika pandemi covid 19 menyebar dan himbauan pemerintah mewajibkan masyarakat untuk melakukan aktivitas secara daring, sehingga banyak orang melihat peluang untuk menjalankan aktivitas secara daring salah satunya merupakan aktivitas bisnis. Banyak Usaha Micro Kecil Menengah yang kesulitan dalam memanfaatkan situasi pandemi sebagai ajang memasarkan produk ataupun jasa mereka dikarenakan kurangnya pengetahuan dalam memasarkan secara daring, sehingga tujuan dari kegitan webinar Digital Marketing ini adalah memberikan pengetahuan dasar dan praktek langsung kepada para UMKM yang terlibat, khususny

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Jovanović, Tamara, Sanja Božić, Bojana Bodroža, and Uglješa Stankov. "Influence of users’ psychosocial traits on Facebook travel–related behavior patterns." Journal of Vacation Marketing 25, no. 2 (2018): 252–63. http://dx.doi.org/10.1177/1356766718771420.

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The principal aim of the article was to explore the psychological aspects of Facebook (FB) users’ travel-related behavior on FB. This especially refers to the time they post their travel-related information, the type of information they post (photos, videos, comments, etc.), when they watch the photos of other people, are they keen to post the information when their impressions are positive or negative, and what level of privacy they keep (with whom they are sharing travel-related information). A total of 804 general FB users from Serbia were included in the study. Analysis of the relationship

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Lo, Ying Chen, and Chin-Yi Fang. "Facebook marketing campaign benchmarking for a franchised hotel." International Journal of Contemporary Hospitality Management 30, no. 3 (2018): 1705–23. http://dx.doi.org/10.1108/ijchm-04-2017-0206.

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Purpose This study aims to develop a performance evaluation model for Facebook (FB) marketing campaigns (FBMCs) for a franchised hotel, distinguish four quadrants based on efficiency and customer attention and suggest improvements for inefficient FBMCs based on the slack value analysis. Design/methodology/approach The paper applied the elaboration likelihood model to select three inputs (text, picture and color) and three outputs (number of people reached; reactions, comments and shares; and clicks on post) based on the literature and expert opinions to assess 60 FBMCs for hotels through data

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Etelawi, Abdulrazag Mohamed. "Predicting Size and Length of Apple at Harvest." International Journal of Economics and Finance 14, no. 1 (2021): 79. http://dx.doi.org/10.5539/ijef.v14n1p79.

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This study aims to know the time between apple production and marketing to help decision makers for apple products at Washington, in the USA. In order to do so, it needs an application of OLS for a linear and non- linear model for diameter apples and length apple over the years 2010-2013. The diameter or size apple linear model includes DAFB, FB, latitude, mean80, years, and FB. The results indicated that all independent variables are significant and Adj R-squared explains about 75 percent of diameter apple. While the length apple linear model includes DAFB, years, FB, longitude, elevation, la

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Phipps, R. H., A. K. Jones, J. D. Sutton, and D. Allen. "The effect of concentrate level on feed intake and milk production of dairy cows offered mixed forage diets." Proceedings of the British Society of Animal Science 1996 (March 1996): 81. http://dx.doi.org/10.1017/s1752756200592801.

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The increasing interest in the potential of forage mixtures for milk production in the UK resulted in a three year study being commissioned at the Centre for Dairy Research by the Milk Marketing Board. Year 1 compared the effect on forage intake and yield of milk and milk constituents of replacing grass silage (GS) with either fodder beet (FB), urea-treated (4%) (UW) or fermented whole-crop wheat (FW) or brewers grains (BG) at 330 g/kg of forage DM or maize silage at either 330 (MS) or 750 (MSH) g/kg forage DM. All cows received 6 kg DM/day of an appropriate concentrate so that dietary crude p

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Phipps, R. H., A. K. Jones, J. D. Sutton, and D. Allen. "The effect of concentrate level on feed intake and milk production of dairy cows offered mixed forage diets." Proceedings of the British Society of Animal Science 1996 (March 1996): 81. http://dx.doi.org/10.1017/s0308229600030518.

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The increasing interest in the potential of forage mixtures for milk production in the UK resulted in a three year study being commissioned at the Centre for Dairy Research by the Milk Marketing Board. Year 1 compared the effect on forage intake and yield of milk and milk constituents of replacing grass silage (GS) with either fodder beet (FB), urea-treated (4%) (UW) or fermented whole-crop wheat (FW) or brewers grains (BG) at 330 g/kg of forage DM or maize silage at either 330 (MS) or 750 (MSH) g/kg forage DM. All cows received 6 kg DM/day of an appropriate concentrate so that dietary crude p

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Mohd Dahlan, Mariani. "Entrepreneurs’ motivation and satisfaction towards Online video-based training and advertisement." e-Academia Journal 11, no. 2 (2022): 147–59. http://dx.doi.org/10.24191/e-aj.v11i2.20440.

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This study arose from the researcher's concern and investigation of the inadequacies of Bumiputera SME entrepreneurs in marketing and network business. The goal of this study was to investigate entrepreneurs' motivation and satisfaction with online video-based training. The participants were selected from the new MARA Small Medium Enterprises (SMEs) in Perak, Malaysia and the research method used was a mixed-method sequential explanatory design that included both quantitative and qualitative methods. The independent variables were video-based Facebook training (vFB-Ads) and FB Advertisement (F

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Febriana Munfatikha, Alvina. "Pemasaran Produk Jamur Krispi Memanfaatkan Media Online di LKSA Yayasan Budi Mulia Bangunrejo Plosoklaten." Jurnal Pengabdian kepada Masyarakat Desa (JPMD) 3, no. 3 (2022): 1–15. http://dx.doi.org/10.58401/jpmd.v3i3.827.

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In the research that we conducted at LKSA Budi Mulia, of course there are also obstacles that must be resolved, therefore this research is also very helpful in solving these problems. The problem is about the marketing of MSME products in LKSA, where the marketing is still not reachable by the wider community. So that researchers will solve it by marketing these products using online media. With the media that is currently widely used, namely fb, ig, and wa. Before doing the marketing, there are several things we do, namely knowing how to cultivate it up to the harvesting process. Because this

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Kampouri, Katerina, Emmanuella Plakoyiannaki, and Tanja Leppäaho. "Family business internationalisation and networks: emerging pathways." Journal of Business & Industrial Marketing 32, no. 3 (2017): 357–70. http://dx.doi.org/10.1108/jbim-04-2015-0066.

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Purpose The aim of this study is twofold: to provide a meta-synthesis of the current state of knowledge in family business (FB) internationalisation research, adopting a network perspective, and to highlight emerging themes that may set the stage for future work on FB internationalisation, for the benefit of researchers adopting a network perspective. Design/methodology/approach To address the twofold purpose of the study, the current paper provides a state-of-the-art review of 25 peer-reviewed journal articles published from 1993 to 2014. This study also presents a meta-synthesis of the theor

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Bargoni, Augusto, Jacopo Ballerini, Demetris Vrontis, and Alberto Ferraris. "To be (family) or not to be (family): the familiness effect over brand authenticity posts on social media and consumer engagement relationship." Journal of Product & Brand Management 32, no. 5 (2022): 713–36. http://dx.doi.org/10.1108/jpbm-11-2021-3722.

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Purpose This paper aims to explore the impact of brand authenticity dimensions (i.e. aesthetic, symbolism, heritage, originality, quality commitment and virtue) on consumer engagement in the context of social media. This study answers to the need of scholars to understand consumer behaviour towards family and non-family firms’ brand authenticity constructs and for practitioners to find the correct levers to increase consumer engagement. Design/methodology/approach Top 10 European family firms with a retrievable Facebook (FB) page from the Global Family Business Index have been selected. Then,

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Jia, Xiangping, and Harvey S. James. "Organizational trust in farmer organizations: evidence from the Chinese fresh apple industry." British Food Journal 120, no. 3 (2018): 676–89. http://dx.doi.org/10.1108/bfj-07-2017-0396.

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Purpose The purpose of this paper is to examine the role and importance of trust in a type of Chinese farmer cooperative organization called “Farm Bases” (FBs), considering the extent to which trust affects their performance and how the relationship between trust and FB performance is affected by perceptions of risk and uncertainty and other considerations. Design/methodology/approach The authors interviewed a random sample of 355 farmers, most of whom are from 42 different FBs in China. The authors operationalized organizational trust by assessing the perception of trustworthiness and compete

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Prihatin, Aza Nur Fitriyani, Didi Sukardi, and Hafni Khairunnisa. "Pengembangan Marketing Online Shop Fifau Hijab Perspektif Hukum Ekonomi Syariah." Al-Muamalat: Jurnal Ekonomi Syariah 10, no. 2 (2023): 1–12. http://dx.doi.org/10.15575/am.v10i2.27327.

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The term "creative economy" refers to a way to pursue sustainable development through creativity. Information technology plays an important role in marketing because it has the ability to create new sectors and change the way people use technology and conduct business. The purpose of the research is to understand how marketing development strategies use technology and information, identify factors that support and hinder marketing development using information technology, and find out how Sharia economic law views marketing development strategies using information technology at Online Shop Fif

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Chang, Wen-Jung. "Social media marketing in Facebook fanpages: A study of Starbucks and McDonald’s." International Journal of Electronic Commerce Studies 15, no. 4 (2025): 71–94. https://doi.org/10.7903/ijecs.2331.

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Social media is an emerging Internet-based channel for marketing to customers. One of the most well-liked marketing tools among them is Facebook (FB). Few studies focus on FMCG brands like McDonald's and Starbucks, even though we spend most of our time on Facebook. Based on 806 valid samples from McDonald's and Starbucks fanpage users, this study used structural equation modeling (SEM) to examine the relationships among interactivity (INT), engagement (ENG), trust (TRT), and post-purchase behavior. The findings showed that INT and ENG would both have a direct impact on TRT, influencing brand l

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Qotrunnada, Wahdaniyah, and Rofiah Chusnul. "Bonsai's Marketing Strategy Centers on Creating Customer Value." Journal of Economics, Finance And Management Studies 07, no. 06 (2024): 3145–62. https://doi.org/10.5281/zenodo.11542817.

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This paper contributes to a different marketing approach on how to describe value from the customer's perspective. This research examines value-based pricing by highlighting a customer-centric approach with a focus on customer value creation to explore what this literature can convey in achieving success. The research locus is the research object of the Jombang Bonsai Community FB community which has 16,645 members. with consideration: Members of the Jombang Bonsai Facebook Community Trust; Own a bonsai plant business; Join the community for at least 2 years. The qualitative approach carried o

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Revinzky, Aqshel. "PELATIHAN PEMASARAN DIGITAL PADA USAHA RUMAHAN YANG MUNCUL DI MASA PANDEMI." Jurnal Berdaya 1, no. 1 (2021): 32. http://dx.doi.org/10.24198/job.v1i1.33804.

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Pandemi COVID-19 yang membuat masyarakat Indonesia dan juga seluruh dunia menjalani kehidupan sehari-harinya dengan kebiasaan baru yang penuh adaptasi, termasuk bidang pendidikan. Sudah genap 10 bulan Universitas Padjadjaran menerapkan sistem kuliah daring. Hal ini pun membuat Kuliah, Kerja, Nyata (pengabdian) tahun ini dilaksanakan secara daring atau online untuk pertama kalinya. Dengan dilaksanakannya pengabdian secara daring atau online di domisili masing-masing mahasiswa, tetap diharapkan bahwa kegiatan ini bisa membantu menyelesaikan permasalahan yang ada di lingkungan masyarakat.pengabdi

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Krukowska, Renata, and Andrzej Świeca. "Planning and implementation of urban marketing communications. The case of Lublin." Annales Universitatis Mariae Curie-Sklodowska, sectio B – Geographia, Geologia, Mineralogia et Petrographia 73 (June 5, 2019): 145. http://dx.doi.org/10.17951/b.2018.73.0.145-154.

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<p>Efektywne zarządzanie miastem wymaga wykorzystania nowoczesnych form komunikacji. Postęp, jaki dokonał się w Internecie, dostarczył ogromnych możliwości w zakresie interaktywnego komunikowania się i przekazywania informacji. Celem pracy jest przegląd i charakterystyka działań realizowanych w zakresie kreowania komunikacji marketingowej, podejmowanej w ostatnich dziecięciu latach przez miasto Lublin. W analizie wykorzystano metodę wywiadu eksperckiego oraz przeglądu literatury i dokumentów strategicznych. Opisane wyniki badań dotyczą najnowszych narzędzi stosowanych w procesie kształto

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Zaki, Ahmad, Alfi Hidayati, Dya Kurnia Athailah Syah, Ratna Nur Amalia, and Salma Nur Purwaning Kozun. "Strategi Digital Marketing Desa Wisata (Studi Kasus: Desa Wisata Nglanggeran)." JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur 4, no. 2 (2024): 250–69. http://dx.doi.org/10.56456/jebdeker.v4i2.254.

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Penelitian yang dilakukan untuk meninjau tentang penerapan digital marketing strategi yang dilakukan pihak pengelola desa wisata yakni Desa Wisata Nglanggeran. Dari banyaknya desa siaga, Desa Wisata Nglanggeran adalah salah satu desa wisata di Yogyakarta yang telah menggunakan digital marketing sebagai strategi pemasarannya. Pemasaran digital merupakan cara promosi dimana prosesnya menggunakan internet atau alat-alat digital lain dalam memberikan berbagai informasi terkait wahana dan destinasi tersebut untuk menumbuhkan awareness dan minat wisatawan. Metode penelitian dalam penelitian ini meng

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Nuryati, Marita Sri, and Efri Syamsul Bahri. "Optimizing Digital Marketing Platform for the Success of Asnaf Entrepreneurs." ITQAN: Journal of Islamic Economics, Management, and Finance 1, no. 1 (2022): 36–42. http://dx.doi.org/10.57053/itqan.v1i1.3.

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The COVID-19 pandemic has had an impact on the global economy. One entity that is affected by the household economic sector is Asnaf Entrepreneurs. To overcome this problem, the managing entity of Asnaf Entrepreneurs needs to facilitate digital marketing to help its success. This study aims to identify digital marketing platforms that can succeed as Asnaf Entrepreneurs and their optimization strategies. This study is qualitative research with a descriptive approach. Data and references were obtained from literature studies. The analysis was done descriptively and content analysis. The study re

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Jupowicz-Ginalska, Anna, Iwona Leonowicz-Bukała, and Andrzej Adamski. "Polish Nationwide Catholic Opinion-Forming Weeklies on Facebook—A Marketing Perspective." Religions 11, no. 5 (2020): 246. http://dx.doi.org/10.3390/rel11050246.

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The main focus of this paper is on the marketing approach of the use of Facebook by the Polish nationwide Catholic opinion-forming weeklies. The aim of the research is to analyse how the selected media use Facebook (FB) to create a media product, distribute, price and communicate its content (including self-promotional activities). The Facebook profiles of five weeklies were analysed: Gość Niedzielny, Niedziela, Przewodnik Katolicki, Idziemy and Tygodnik Rodzin Katolickich Źródło. Three research methods were chosen: literature review on marketing use of Facebook by traditional media, the case

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Purwanto, Hari, Heny Sidanti, and Dzaqi Khoiruddin Lutfiy. "Sosialisasi Peranan Digital Marketing Pada Pelaku Umkm Desa Dukuh Kecamatan Lembeyan Kabupaten Magetan." CITAKARYA Jurnal Pengabdian Masyarakat 1, no. 02 (2023): 1–7. https://doi.org/10.63922/citakarya.v1i02.471.

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Tujuan dari sosialisasi digital marketing pada UMKM desa Dukuh ini adalah untuk memberikan pemahaman tentang pemasaran produk-produk UMKM di desa Dukuh secara online melalui marketplace dan media sosial. UMKM yang terlibat dalam sosialisasi ini yaitu UMKM Keripik Gedebog dan UMKM Tas Anyaman. Tujuan diadakan Sosialisasi guna meningkatkan pemahaman masyarakat desa Dukuh terkait Pemasaran Digital pada UMKM sehingga memberikan strategi pemanfaatan media internet untuk memaksimalkan pemasaran pada UMKM yang dikelola agar lebih efektif dan maksimal. Metode pelaksanaan kegiatan berupa sosialisasi se

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Mochammad Munir Rachman, Aristha Purwanthari Sawitri, I Made Bagus Dwiartha, and R. Bambang Dwi Waryanto. "Meningkatkan Pangsa Pasar UMKM Di Desa Banjarkemantren, Kabupaten Sidoarjo Melalui Digital Marketing." Ekobis Abdimas : Jurnal Pengabdian Masyarakat 2, no. 1 (2021): 67–77. http://dx.doi.org/10.36456/ekobisabdimas.2.1.3908.

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Usaha pada sektor UMKM di desa Banjarkemantren yang ditekuni oleh para pelaku usaha home industry belum dapat menunjukkan hasil yang maksimal. Karena pelaku usaha rumahan memasuki pangsa pasar di era pandemi, agak sulit terutama dalam cara memasarkan produk olahannya. Observasi ini dilakukan dengan metode eksplanatif terhadap 15 pelaku usaha rumahan. Hasil temuan menunjukkan bahwa sebagian warga Desa Banjarkemantren belum memahami penggunaan media sosial sebagai sarana penjualan produk olahan rumah tangga. Dukungan tim dalam menggunakan media sosial untuk berkreasi dan memberikan informasi kep

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Smitarani, Satpathy, and Patnaik Srikanta. "Role of Artificial Intelligence in Social Media and Human Behavio." International Journal of Engineering and Advanced Technology (IJEAT) 11, no. 1 (2021): 207–10. https://doi.org/10.35940/ijeat.A1926.1011121.

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The paper contains the simple idea of Artificial Intelligence on social media and human behaviour. The major concern of this paper is to show the changing behaviour of human being and Artificial Intelligence usefulness in human life as well as social media. Social media popularity came into high during the last decade due to smart technologies used in mobile and internet. In last 10 years research on AI shows its impact on human life as well as in media marketing.

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Syamsurizal, Syamsurizal, Abdi Almaktsur, and Dwi Septy Rahma. "Digital Marketing Dalam Menghadapi Volatility, Uncertainty, Complexity, dan Ambiguity (VUCA)." JAWI : Journal of Ahkam Wa Iqtishad 1, no. 3 (2023): 117–25. https://doi.org/10.5281/zenodo.8399996.

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<em>Penelitian ini bertujuan untuk mengetahui strategi digital marketing industri halal pada Business Center (BC) Halal Network International Herba Penawar Alwahida Indonesia (HNI-HPAI) Pekanbaru 4 dalam menghadapi Volatility, Uncertainty, Complexity dan Ambiguity (VUCA) di era society 5.0 dan untuk mengetahui tantangan yang ada di era si society 5.0 pada BC HNI-HPAI Pekanbaru 4. Penelitian ini merupakan penelitian lapangan dengan menggunakan pendekatan kualitatif. Informan penelitian berjumlah 3 orang. Sumber penelitian yang digunakan adalah sumber primer dan sumber sekunder. Hasil penelitian

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Simbolon, Besti Rohana, Prietsawenny Riris T. Simamora, Doli Tua Mulia Raja Panjaitan, Yogi Alfines Telaumbanua, and Sopannius Waruwu. "The Implementation Of Digital Marketing Communication In Improving Products And Social C ommunity Of Dosroha Farmer Group." Jurnal Visi Pengabdian Kepada Masyarakat 6, no. 1 (2025): 17–34. https://doi.org/10.51622/pengabdian.v6i1.2596.

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PKM with the title Application of Digital Marketing Communication in Improving Products and Social Community of Poktan Dosroha, delivered to farmers with low educational background, based on the number of those who did not attend school up to junior high school. Empowerment gived to them so that farmers understand digital marketing communication to introduce farmer groups and their products. Training is given to farmers aged 45 years and under on social community and utilization of social media. Second, Marketing Communication Training and the use of digital technology and website management f

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Zeeshan, Ahmad. "Measuring the Dynamic Predictive Relationship of Social Media Metrics with Firm Equity Value: A Time Series Analysis." Global Social Sciences Review 4, no. 1 (2019): 296–304. https://doi.org/10.31703/gssr.2019(IV-I).39.

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In the online environment, social media metrics offer a credible basis of customer feedback in anticipating the firm performance. This study verifies the association of social media metrics of Face-book and Twitter to financial market performance. Data were collected from official Facebook pages and Twitter accounts of 3 fast-food companies over the time period of 6 months. Then established multiple metrics for respective social media platforms and develop outcomes using Vector Autoregressive time series models to evaluate the instantaneous and continuing relationship between social media metr

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Wibisono, Christian. "ANALISIS FAKTOR KOMUNIKASI ONLINE DAN BRAND LOVE MANCHESTER UNITED SEBAGAI SPORTS BRAND PADA PENGGEMAR MANCHESTER UNITED DI BANDUNG." Bina Ekonomi 22, no. 1 (2018): 1–10. http://dx.doi.org/10.26593/be.v22i1.3104.1-9.

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A brand for sport teams nowadays is a very valuable asset (Burrow, 2013). Sports team need to improve brand image like businesses do. These sports team conduct online communication to improve their brand image. Manchester United do this by managing their official Facebook, Twitter, Instagram and official website account. With so many factors to manage and monitor, the task of managing this online communication channel can be a very demanding task. The objective of this paper is to try to make it less complicated. From twenty indicators of online communication, using factor analysis, the result

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Suhaimi, HAJJATUL MABBRUROH, and Siti Qomariyah. "DIGITAL MARKETING SEBAGAI STRATEGI MENINGKATKAN PENJUALAN HOME INDUSTRY "PETIS IKAN TONGKOL"." Revenue : Jurnal Ekonomi Pembangunan dan Ekonomi Islam 7, no. 01 (2024): 13–19. http://dx.doi.org/10.56998/jr.v7i01.75.

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Persaingan bisnis yang semakin kompetitif membuat pelaku usaha berlomba-lomba untuk mendapatkan perhatian sebagai bentuk mempertahankan usahanya. Strategi pemasaran dalam media social merupakan salah satu bentuk usaha pemasaran agar dapat meraih tingkat volume penjualan dan profit yang tinggi Tingkat pengguna media social yang semakin tinggi membuat peluang penjualan semakin bertambah sehingga hal tersebut membuat peluang bagi pelaku usaha untuk dapat mengembangkan pasar hanya dengan genggaman smartphone. Hal ini juga di lakukan oleh pengelola home industry dalam memasarkan produkya, seperti h

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Gama, Betty, Yoto Widodo, Henny Sri Kusumawati, and Yoppi Syahrial. "PENERAPAN DIGITAL MARKETING SEBAGAI INFORMASI BARANG DAGANGAN DI PASAR NUSUKAN SOLO." RAMBIDEUN : Jurnal Pengabdian Kepada Masyarakat 7, no. 1 (2024): 17–27. http://dx.doi.org/10.51179/pkm.v7i1.2391.

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ABSTRACT One form of application that can be used as a digital marketing medium is imooji. The imooji digital application was not yet known to market traders and was only discovered when the PKM team arrived. This community service activity aimed to increase participants' knowledge in understanding the concept of digital marketing using the imooji application, namely contents containing photos of merchandise found at market stalls. The participants in the activity were 8 traders and shop owners. The method of implementing activities was through the application of digital marketing, creating co

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Muhammad, Albiansyah, and Fajarindra Belgiawan Prawira. "Proposed Marketing Strategy to Increase Sales of Djakarta Transport Jaya." International Journal of Current Science Research and Review 06, no. 07 (2023): 4560–68. https://doi.org/10.5281/zenodo.8161195.

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<strong>ABSTRACT: </strong>PT Djakarta Transport Jaya faced profit problems five years ago, one of which was the lack of knowledge about the right marketing strategy and limited access to a wide marketing platform. The author conducts quantitative research through surveys and in-depth interviews with new potential market segments that can help PT Djakarta Transport Jaya increase sales in the B2B market. The author also analyzes the factors that can influence the buying interest of new market candidates of PT Djakarta Transport Jaya. The results of this research are expected to be a solution fo

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Fanaqi, Chotijah, and Rosanti Utami Dewi Suyatman Yatnosaoutro. "STRATEGI E-MARKETING UMKM PRODUK MAKANAN 3S OPIEUN NHEUNAH DI MASA PANDEMI COVID-19." Jurnal Digital Media dan Relationship 4, no. 1 (2022): 1–8. http://dx.doi.org/10.51977/jdigital.v4i1.726.

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Pandemic covid 19 memberikan dampak yang cukup signifikan bagi keberadaan UMKM di tanah air. Hal ini dikarenakan sebagian besar kehidupan ekonomi masyarakat bertumpu pada sector ini. Untuk melakukan upaya bertahan di masa pandemic, 3S Opieun Nheunah melakukan terobosan di bidang penjualannya, yakni dengan cara e-marketing, atau penjualan secara online yang penggunaannya berbasis digital. Tujuan dari penelitian ini adalah untuk mendapatkan pemahaman terhadap penggunaan e-marketing oleh UMKM Produk makanan 3S Opieun Nheunah. 3S Opieun Nheunah merupakan UMKM yang membuat produk makanan berupa seb

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Pangan, Ronnie, and Jaehak Shim. "CAUSE-RELATED MARKETING AND CAUSE SPONSORSHIP’S COMPANY-CAUSE FIT AND eWOM: SPREADING CSR ON FACEBOOK." Advanced International Journal of Business, Entrepreneurship and SMEs 3, no. 8 (2021): 22–40. http://dx.doi.org/10.35631/aijbes.38002.

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Businesses should utilize Corporate Social Responsibility (CSR) marketing communications to show genuine support for stakeholders affected by the Covid19 pandemic. This study focuses on two forms of CSR marketing communications: cause-related marketing (CRM) and cause sponsorship (CS). This research would look into how CRM and CS’s company cause fit will affect eWOM (electronic word-of-mouth), a type of consumer response. A survey-based within-subjects trial of CRM and CS x 2 company-cause fit will be conducted on active Facebook users aged 18 to 64 years old. Ten (10) pre-selected firms from

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Franzoni, Alessandro, Marta Gariglio, Annelisse Castillo, et al. "Overview of Native Chicken Breeds in Italy: Small Scale Production and Marketing." Animals 11, no. 3 (2021): 629. http://dx.doi.org/10.3390/ani11030629.

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The intensive use of high-performing strains in poultry production has led to the extinction of several autochthonous chicken breeds and, consequently, loss of genetic variability. Interest in saving biodiversity is growing rapidly and has become a major objective worldwide. The aim of this study was to shed light on the production trends of native Italian poultry breeds and the related market. A questionnaire, which asked about the production cycles, the number of animals and table eggs produced per year and their retail prices was completed by 121 breeders across Italy. The surveyed breeders

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Sunandes, Aris, Yuhanin Zamrodah, Palupi Puspitorini, Rumanintya Lisaria Putri, and Fauziyah Fauziyah. "PENGEMBANGAN YOUTH CENTER SEBAGAI DESTINASI WISATA BERBASIS SPORT PRENEUR DI DESA BANJARWARU KABUPATEN LUMAJANG." VIABEL: Jurnal Ilmiah Ilmu-Ilmu Pertanian 16, no. 2 (2022): 123–29. http://dx.doi.org/10.35457/viabel.v16i2.2504.

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Banjarwaru Village, Lumajang District has the potential to develop preneur sport-based tourist destinations. The purpose of this research is to provide guidance and training for human resources, provide tourism management training in order to strengthen the concept of developing a youth center as a sport preneur-based tourist destination and training in marketing management to support the achievement of market share. The research method uses a qualitative descriptive method. The results of the study show that the ability of the community's human resources has begun to shift from those who used

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Murtalingtyas, Wenny, Bayu Wijayantini, and Taufiq Sobri. "Strategi Pemasaran Terpadu BUMDes Menyongsong Era Society 5.0." Jurnal Manajemen dan Bisnis Indonesia 9, no. 2 (2023): 316–26. http://dx.doi.org/10.32528/jmbi.v9i2.1107.

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Menghadapi dan menyongsong era Society 5.0, penggunaan digitalisasi atau teknologi informasi menjadi perhatian tersendiri dalam aspek-aspek manajemen perusahaan mengenai proses kegiatan dalam menyelesaikan permasalahan yang dihadapi di masa datang. Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisa strategi pemasaran terpadu unit usaha BUMDes Kesra memasuki era Society 5.0 dengan berbasis tata kelola manajemen perusahaan yang tepat. Salah satu model bisnis yang dapat digunakan untuk mengevaluasi pemilihan strategi terpadu yang selaras dengan perkembangan marketing di era Societ

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Yono, Tri Mul, and Yudha Nurdian. "Initiation of implementation of covid-19 tough workers and digital marketing expansion in sticker cutting business in Seduri Village, Mojokerto." Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat 6, no. 3 (2023): 76–82. http://dx.doi.org/10.12928/jpm.v6i3.5244.

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At the Dheary Sicker company, there are various problems due to the Covid19 pandemic, in addition to decreasing their income, there is also a lack ofconcern for prevention regarding Covid- 19. This is a background for theholding of education regarding the application of health protocols in theworkplace because in the workplace many people go in and out to carry outeconomic activities. The method used in dealing with these problems is theThematic KKN Back To Village University of Jember with the Educationwork program regarding the rules of Health Protocol in the workplace suchas mandatory use o

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Fatimah, Feti, Moh Fikri Pomalingo, Jane Sulinda Tambas, Sanusi Gugule, and Trina E. Tallei. "Perbaikan Produksi, Promosi dan Pemasaran Pada UKM Pengrajin Kue di Kotamobagu Sulawesi Utara dalam Menghadapi Masa Pandemi Covid-19." Solidaritas: Jurnal Pengabdian 1, no. 2 (2021): 1–12. http://dx.doi.org/10.24090/sjp.v1i2.5465.

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The COVID-19 pandemic has hit almost all countries and has an impact on various sectors, one of which is the economy and business. The impact of Covid 19 in the economic and business sectors is felt by Small and Medium Enterprises (SMEs). Cake craftsmen in Kotamobagu, North Sulawesi, are one of the SMEs that have been badly affected by the Covid-19 pandemic. Based on the situation analysis, it is known that there are several things that affect the situation, namely: 1. Consumers' fear of unhygienic food products, 2. The closing of shops which are usually used as places to store their merchandi

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Firdaus, Firdaus, Muhamad Roby Jatmiko, and Wa Ode Sitti Nurrahmah. "Pelatihan Pemasaran Produk Dimasa Pandemi Covid 19 Berbasis Social Media Pada UMKM Tahu Bakso Berkah Wijaya Di Batur Sari, Mranggen, Demak, Jawa Tengah." Society : Jurnal Pengabdian Masyarakat 1, no. 3 (2022): 122–27. http://dx.doi.org/10.55824/jpm.v1i3.95.

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SME’s are one of the bases for supporting the economy of a country that deserves to be empowered. However, in its implementation it is not easy to require cooperation between various elements including the government, the community, and the role of universities. In this community service activity, the collaboration partner, the SME’s Tahu Bakso Berkah Wijaya, is located at jl. Batur sari, mranggen. Along the way, Wijaya's Bakso Blessings experienced various conventional marketing problems, because the owner was not familiar with technology as it is today. The purpose of this service is to teac

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Ahmad, Jupri1* Eka Agustiani2 Endang Astuti3 Suprianto4 I. Dewa Ketut Yudha S5. "ANALYSIS OF PRODUCTION COSTS AND BUSINESS FEASIBILITY OF PROCESSED AGROINDUSTRIAL PRODUCTS OF TIED WOVEN FABRIC MICRO SMALL AND MEDIUM ENTERPRISES (UMKM) IN PRINGASELA DISTRICT, EAST LOMBOK DISTRICT." ISRG Journal of Arts Humanities & Social Sciences (ISRGJAHSS) I, no. VI (2023): 228–36. https://doi.org/10.5281/zenodo.10404938.

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<em>The aim of this research is to analyze production costs, efficiency levels and feasibility of agroindustry home industry (UMKM) businesses in Pringgasela subdistrict, East Lombok district. This type of qualitative and quantitative descriptive research with a sample of 9 woven fabric home industry business units in Pringgesela sub-district whose samples were determined purposively.</em> <em>Weaving craftsmen in Pringgasela District can produce 4-5 woven cloth per month, with an average price per unit of cloth ranging from IDR 350,000 to IDR 450,000. The average income received by weaving cr

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Kanishchenko, O., N. Chupryna, V. Sazonova, M. Kovalova, and O. Chernysheva. "Aspects of electronic processes in a pandemic condition." Economic Herald of SHEI USUCT 12, no. 2 (2020): 104–12. https://doi.org/10.32434/2415-3974-2020-12-2-104-112.

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The main aspects of electronic processes in a pandemic, their features are considered in the article origin, existence and application, the world economy is studied in a pandemic. The impact of quarantine restrictions, both in Ukraine and in other countries of the world, have left their mark on economic performance of the enterprise, its efficiency, sales, and this all might not have affected the main macroeconomic indicators of the country. But, at this time, on economic space the startups come out with a fundamentally new look at economic processes and become successful precisely due to the

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Nugraheni, Diani Desi, Ilma Aulia Zaim, and Satya Aditya Wibowo. "Proposed Of Indihome Marketing Strategy Through Digital Channel (Case PT. Telkom Indonesia – Witel Jakarta Pusat)." Journal of Economic, Bussines and Accounting (COSTING) 7, no. 4 (2024): 9946–56. http://dx.doi.org/10.31539/costing.v7i4.10963.

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This research is motivated by the increasing need for the internet. Internet is a necessity that can be primary needs nowadays. With the advancement of the internet today, digital marketing is an aspect that is very influenced. The high number of internet users in Indonesia creates an opportunity for the development of digital marketing. There has been a significant change in the marketing strategy of both goods and services. With so many Internet Service Provider players currently, IndiHome which is a service product of PT. Telekomunikasi Indonesia (Persero) Tbk, needs to show the strength of

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I Wayan Ruspendi Junaedi, Gerson Feoh, Putu Steven Eka Putra, and Budi Hidajat. "INCREASING KNOWLEDGE OF ENTREPRENEURSHIP, MARKETING, AND CHSE AS THE DEVELOPMENT OF PINGETOURISM VILLAGE MARGA DISTRICT, TABANAN, REGENCY, BALI." International Journal of Social Science 2, no. 4 (2023): 2003–18. http://dx.doi.org/10.53625/ijss.v2i4.4648.

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The Community Partnership Program (PKM) for Entrepreneurship, Marketing & CHSE Training and Assistance was carried out in Pinge Tourism Village, Tabanan, Bali which is located in Marga District, Tabanan Regency, Bali. The problems of the Entrepreneurship, Marketing & CHSE Training and Assistance group found that (1) Entrepreneurship was not yet available, for the pinge indigenous people (2) Marketing had not been integrated so that it could be used as a promotion for the Pinge tourism village (3) there was no center for creating interesting content regarding cultural promotion, agricul

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Munim, Abdul, and Putri Nur Hayati. "Strategi Pemasaran UMKM Konveksi Hijab di Pondok Pesantren Addimyati Desa Pondok Lalang Kecamatan Jenggawah Kabupaten Jember 2021." LAN TABUR : Jurnal Ekonomi Syariah 3, no. 2 (2022): 166–79. http://dx.doi.org/10.53515/lantabur.2022.3.2.166-179.

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Tujuan dalam penelitian adalah: 1) Untuk mendeskripsikan strategi pemasaran UMKM Konveksi Hijab dipondok pesantren Addimyati desa pondok lalang Kec. Jenggawah Kab. Jember. 2) Untuk Mendeskripsikan kendala-kendala yang dihadapi Umkm konveksi Hijab di pondok pesantren Addimyati desa pondok lalang Kec. Jenggawah Kab. Jember. Dalam penelitian ini peneliti menggunakan pendekatan kualitatif deskriptif, jenis penelitiannya menggunakan penelitian lapangan (field research). Hasil penelitian menyimpulkan bahwa: 1) strategi pemasaran Umkm Konveksi Hijab ini menggunakan bauran pemasaran (marketing Mix) di

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Irdiana, Sukma, Kusnanto Darmawan, and Kurniawan Yunus Ariyono. "Community Empowerment Through Plastic Waste Recycling To Improve Community Economy." Empowerment Society 3, no. 2 (2020): 41–44. http://dx.doi.org/10.30741/eps.v3i2.587.

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The research aims to increase people's creativity in managing plastic waste into goods that have economic value. This research raises the issue of tackling plastic waste in Lumajang Regency. The object of this research was conducted in Pasrujambe District, Lumajang Regency. This research uses a qualitative approach with a case study model. Data collection in this study used two ways, namely interviews and observations. Furthermore, after the data was collected from the informants, analysis was carried out. The results of this study indicate that the Pasrujambe community consisting of PKK, Gerb

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