Bibliographies thématiques / Industrial marketing

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Littérature scientifique sur le sujet « Industrial marketing »

Auteur : Grafiati
Publié le 4 juin 2021
Mis à jour le 25 juillet 2025

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Articles de revues sur le sujet "Industrial marketing"

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LaPlaca, Peter J. "Industrial Marketing Management." Industrial Marketing Management 36, no. 7 (2007): 843. http://dx.doi.org/10.1016/j.indmarman.2007.06.002.

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LaPlaca, Peter J. "Industrial Marketing Management,." Industrial Marketing Management 36, no. 8 (2007): 1019–21. http://dx.doi.org/10.1016/j.indmarman.2007.08.001.

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LaPlaca, Peter J. "Industrial marketing management." Industrial Marketing Management 37, no. 1 (2008): 1–2. http://dx.doi.org/10.1016/j.indmarman.2007.09.004.

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LaPlaca, Peter J. "Industrial Marketing Management." Industrial Marketing Management 37, no. 2 (2008): 117–19. http://dx.doi.org/10.1016/j.indmarman.2008.01.004.

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LaPlaca, Peter J. "Industrial marketing management." Industrial Marketing Management 37, no. 3 (2008): 245–46. http://dx.doi.org/10.1016/j.indmarman.2008.03.001.

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Melkman, Alan V. "Strategic industrial marketing." Long Range Planning 23, no. 2 (1990): 115. http://dx.doi.org/10.1016/0024-6301(90)90207-k.

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Brownlie, Douglas. "Strategic industrial marketing." European Management Journal 8, no. 1 (1990): 84–85. http://dx.doi.org/10.1016/0263-2373(90)90068-h.

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Penn, William S. "Marketing Industrial Consulting." Journal of Professional Services Marketing 1, no. 1-2 (1985): 89–96. http://dx.doi.org/10.1300/j090v01n01_12.

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Penn, William. "Marketing industrial consulting." Services Marketing Quarterly 1, no. 1 (1985): 89–96. http://dx.doi.org/10.1080/15332969.1985.9984788.

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Dolan, Dennis J. "Industrial marketing strategy." Industrial Marketing Management 14, no. 3 (1985): 218–19. http://dx.doi.org/10.1016/0019-8501(85)90042-2.

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Thèses sur le sujet "Industrial marketing"

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Urbina, Ramírez Daniela Millaray. "Marketing industrial : una revisión bibliográfica." Tesis, Universidad de Chile, 2010. http://www.repositorio.uchile.cl/handle/2250/111769.

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Seminario de título Ingeniero Comercial, Mención Administración<br>Por qué es importante el marketing industrial La mayoría de los estudiantes de marketing están mucho más familiarizados con el marketing para el consumidor pues de hecho todos somos consumidores, por lo cual el marketing industrial es nuevo para la mayoría. Ante este escenario es curioso comprender que mas especialistas de marketing encuentran empleo en empresas de B2B que en B2C. Según Dwyer (2007), el marketing entre empresas es “comercializar productos o servicios con otras compañías, cuerpos de gobiernos, instituciones y
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Vieira, Francisco Manuel Aguiar Azevedo. "Mapeamento Científico de Marketing Industrial." Master's thesis, Faculdade de Economia da Universidade do Porto, 2009. http://hdl.handle.net/10216/56117.

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Vieira, Francisco Manuel Aguiar Azevedo. "Mapeamento Científico de Marketing Industrial." Dissertação, Faculdade de Economia da Universidade do Porto, 2009. http://hdl.handle.net/10216/56117.

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Santos, Mariana Filipa Vital. "O marketing relacional no contexto industrial." Master's thesis, FEUC, 2016. http://hdl.handle.net/10316/31841.

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Relatório de estágio do mestrado em Gestão, apresentado à Faculdade de Economia da Universidade de Coimbra, sob a orientação de Arnaldo Coelho e Miguel Franco.<br>Hoje em dia verifica-se uma grande mudança nos mercados, muito devido ao desenvolvimento económico, à evolução tecnológica e à crescente concorrência. Estas alterações no meio ambiente levam a que as empresas tenham que se adaptar, de modo a não perderem a sua carteira de clientes. Contudo, as empresas que atuam em mercados complexos, como os industriais, que exigem uma manutenção da relação comprador-fornecedor, devem também preocup
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Gástulo, Richie Yadira. "El marketing aplicado a la industria farmacéutica peruana." Universidad Peruana de Ciencias Aplicadas (UPC), 2018. http://hdl.handle.net/10757/624027.

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Expositora: Yadira Gástulo Richie___Gerente de Unidad de Negocios UROGIN en Tecnofarma S.A. Licenciada de la Carrera de Marketing. Candidata a Mágister en Finanzas Corporativas.<br>Conferencia: Marketing Farmacéutico___¿Sabías que las empresas farmacéuticas invierten más en gasto por actividades de Marketing que en la investigación? ¿Que uno de los 4 sectores que gasta más en publicidad en medios es la industria farmacéutica?___ En esta conferencia, se conocerá un poco más sobre la coyuntura y dinámica del mercado y cómo desarrollar estrategias de Marketing Farmacéutico que conduzcan al éxito.
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Carrasco, Aguado César Augusto. "Plan de Marketing para una Empresa Industrial Fabricante de Resistencias Eléctricas Industriales." Tesis, Universidad de Chile, 2008. http://www.repositorio.uchile.cl/handle/2250/101993.

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El objetivo general de este estudio es formular un plan de marketing que sirva como una herramienta de gestión estratégica, que ayude a los directivos a mejorar la posición competitiva de Jara Resistencias S.R.L., y que a través de un incremento en el nivel de ventas refleje una mayor participación de mercado. La empresa se especializa en el diseño, fabricación y comercialización de resistencias calefactoras y sensores de temperatura, La estrategia genérica que emplea es de diferenciación, la cual está basada en su ventaja competitiva. Ha logrado diversificarse y se encuentra posicionada de
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Detandt-Feys, Brigitte. "La conception des stratégies dans les premières entreprises belges: de la théorie à la pratique." Doctoral thesis, Universite Libre de Bruxelles, 1986. http://hdl.handle.net/2013/ULB-DIPOT:oai:dipot.ulb.ac.be:2013/213561.

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Pape, Peña Constanza Sofía 1991. "Revisión sobre la contribución científica en marketing industrial." Tesis, Universidad de Chile, 2016. http://repositorio.uchile.cl/handle/2250/137591.

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Seminario para optar al título de Ingeniero Comercial, Mención Administración<br>Durante las últimas décadas, el marketing industrial o Business-to-Business marketing se ha posicionado como una de las líneas de investigación más importantes en marketing. La creciente necesidad de entender y analizar las relaciones y transacciones entre dos firmas que comercializan entre sí, ha potenciado un campo de investigación y el desarrollo de nuevas teorías y conceptos relacionados al marketing industrial. Así, se han desarrollado líneas de investigación enfocadas al estudio de la percepción de valor del
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Lauga, Dominique Olié. "Essays in behavioral industrial organization, corruption, and marketing." Thesis, Massachusetts Institute of Technology, 2007. http://hdl.handle.net/1721.1/41712.

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Thesis (Ph. D.)--Massachusetts Institute of Technology, Dept. of Economics, 2007.<br>Includes bibliographical references.<br>In Chapter 1, I propose a model in which consumers base their purchasing decisions upon their recollections of the product quality, and in which firms can use persuasive advertising in order to change these recollections. Although consumers are aware that such advertising has occurred and take this into account when updating their beliefs about the product, they cannot prevent their memories from being affected. I analyze which firms engage in persuasive advertising as w
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Foster, Tim. "Industrial marketing communication : An empirical investigation on the use of marketing communication tools." Licentiate thesis, Luleå tekniska universitet, Industriell Ekonomi, 1998. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-17689.

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Livres sur le sujet "Industrial marketing"

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Webster, Frederick E. Industrial marketing strategy. 3rd ed. Wiley, 1991.

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Morris, Michael H. Industrial and organizational marketing. 2nd ed. Macmillan Pub. Co., 1992.

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1951-, Agarwal Manoj K., Burger Philip, and Reid David A, eds. Readings in industrial marketing. Prentice-Hall, 1986.

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R, Foxall G., ed. Marketing in the service industries. F. Cass, 1985.

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Brierty, Edward G. Business marketing. 3rd ed. Prentice Hall, 1998.

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Reeder, Robert R. Industrial marketing: Analysis, planning, andcontrol. Prentice-Hall International, 1987.

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Hult, G. Tomas M. Organizational learning and industrial marketing. Emerald Group Publishing, 2002.

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Corey, E. Raymond. Industrial marketing: Cases and concepts. 4th ed. Prentice-Hall, 1991.

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Thomas, Copeland Melvin. Case s on industrial marketing. Thoemmes Press, 2000.

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Corey, E. Raymond. Industrial marketing: Cases and concepts. 4th ed. Prentice Hall, 1991.

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Chapitres de livres sur le sujet "Industrial marketing"

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Rajagopal. "Industrial Marketing Generations." In Transgenerational Marketing. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-33926-5_7.

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Meldrum, Mike, and Malcolm McDonald. "Marketing Industrial Products." In Key Marketing Concepts. Macmillan Education UK, 1995. http://dx.doi.org/10.1007/978-1-349-13877-7_8.

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Davies, Fred. "International Marketing." In The Marketing of Industrial Products. Routledge, 2024. http://dx.doi.org/10.4324/9781003532903-13.

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Levitt, Theodore. "Marketing Myopia1." In The Marketing of Industrial Products. Routledge, 2024. http://dx.doi.org/10.4324/9781003532903-18.

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Smulian, Leon A. "Pricing in Industrial Marketing." In The Marketing of Industrial Products. Routledge, 2024. http://dx.doi.org/10.4324/9781003532903-12.

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Adler, Max K. "Industrial Marketing Research—Techniques." In The Marketing of Industrial Products. Routledge, 2024. http://dx.doi.org/10.4324/9781003532903-6.

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Barwell, Clive. "The Marketing Concept." In The Marketing of Industrial Products. Routledge, 2024. http://dx.doi.org/10.4324/9781003532903-1.

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Rowe, David. "Industrial Selling." In The Marketing of Industrial Products. Routledge, 2024. http://dx.doi.org/10.4324/9781003532903-7.

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Desoutter, Michael. "Industrial Advertising." In The Marketing of Industrial Products. Routledge, 2024. http://dx.doi.org/10.4324/9781003532903-8.

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Colborn, A. Franklin. "Integrating the Marketing Functions." In The Marketing of Industrial Products. Routledge, 2024. http://dx.doi.org/10.4324/9781003532903-16.

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Actes de conférences sur le sujet "Industrial marketing"

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Eisenhauer, Nicci. "Industrial Marketing & Sales in a Digital Age." In SSPC 2012 Greencoat. SSPC, 2012. https://doi.org/10.5006/s2012-00012.

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Abstract The participation of sales, technical and marketing personnel in the development and implementation of an internet-based communications strategy that represents the company’s expertise in the format of education and information-sharing via various web-based tools will yield brand awareness, brand credibility and brand loyalty, while potentially shortening sales cycles. Using a balanced mix of traditional marketing tactics employed more effectively to drive traffic to informational venues such as blogs, forums and the corporate website for information in the spirit of furthering the in
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Parkhomenko, Nataliia, and Lucia Vilčeková. "International Marketing Strategies of Agri-Food Business (Case of Slovak Companies)." In 25th International Joint Conference Central and Eastern Europe in the Changing Business Environment. Vydavateľstvo EKONÓM, 2025. https://doi.org/10.53465/ceecbe.2025.9788022552257.235-249.

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The research studies the international marketing strategies of agri-food companies engaged in export. The aim of the study is to form a methodological basis for the selection of an international marketing strategy for the export of an agri-industrial company. The main research method of study is content analysis. The paper provides an example of Slovak agri-food companies engaged in the export of their own brands. The results of the study show that for agri-food companies, the most productive type of strategy is the strategy of growth and support of their own trademark. The developed model for
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Izmir, Onur. "INDUSTRIAL MARKETING: BUYING CENTER CONCEPT." In 2nd International Scientific Conference - Economics and Management: How to Cope With Disrupted Times. Association of Economists and Managers of the Balkans, Belgrade, Serbia; Faculty of Management Koper, Slovenia; Doba Business School - Maribor, Slovenia; Integrated Business Faculty - Skopje, Macedonia; Faculty of Management - Zajecar, Serbia, 2018. http://dx.doi.org/10.31410/eman.2018.995.

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Guarda, T., M. F. Santos, and F. M. Pinto. "Pervasive Marketing Intelligence." In International Conference on Computer Information Systems and Industrial Applications. Atlantis Press, 2015. http://dx.doi.org/10.2991/cisia-15.2015.144.

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Doshi, Priyanka, and Ragav Sandhane. "Enhancing marketing capabilities using blockchain." In INDUSTRIAL, MECHANICAL AND ELECTRICAL ENGINEERING. AIP Publishing, 2022. http://dx.doi.org/10.1063/5.0112355.

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He, Yijun. "Cooperative Marketing Game based on Industrial Cluster." In International Conference on Information System and Management Engineering. SCITEPRESS - Science and and Technology Publications, 2016. http://dx.doi.org/10.5220/0006445401330136.

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Ge, Zhiqion. "“Service dominant logic”—new industrial marketing paradigm." In International Conference on Information Management and Management Engineering. WIT Press, 2014. http://dx.doi.org/10.2495/imme140051.

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Kapustina, Larisa, Natalya Izakova, and Andrei Drevalev. "Marketing management of a small industrial enterprise." In International Days of Statistics and Economics 2019. Libuše Macáková, MELANDRIUM, 2019. http://dx.doi.org/10.18267/pr.2019.los.186.63.

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Gerasimenko, N. M., and S. A. Pihanova. "THE DIGITAL ERA MARKETING." In New forms of production and entrepreneurship in the coordinates of neo-industrial development of the economy. PD of KSUEL, 2020. http://dx.doi.org/10.38161/978-5-7823-0731-8-2020-138-144.

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The modern stage of world economic and social development belongs to a post-industrial society.At this stage, scientific knowledge and information technology are being integrated.The development of information technology, changing business processes, accumulating huge amounts of data leads toThe digital economy is developing with a consumer-oriented focus, so the benefits ofThe consumer is becoming more powerful, his behaviors are changing.This requires changing marketing technologies, tools to work in the market, ways to interact with customers.Marketers should actively use the results of the
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Li, Yanli. "Artwork E-Marketing---- New Paradigm of the Artwork Marketing in New Media Era." In 2nd International Conference on Management Science and Industrial Engineering (MSIE 2013). Atlantis Press, 2013. http://dx.doi.org/10.2991/msie-13.2013.1.

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Rapports d'organisations sur le sujet "Industrial marketing"

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Carlton, Dennis. The Theory of Allocation and Its Implications for Marketing and Industrial Structure. National Bureau of Economic Research, 1991. http://dx.doi.org/10.3386/w3786.

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Dzanku, Fred M., and Louis S. Hodey. Achieving Inclusive Oil Palm Commercialisation in Ghana. Institute of Development Studies (IDS), 2022. http://dx.doi.org/10.19088/apra.2022.007.

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Oil palm is the most important export crop in Ghana, aside from cocoa. Compared with cocoa, however, oil palm has a more extensive local value chain, including greater opportunity for local industrial and artisanal processing into palm oil and other products, which creates a high potential for employment generation and poverty reduction; as a result oil palm is classified as a priority crop. The selection of oil palm as a priority crop aims to promote agricultural commercialisation through domestic agroindustry development and exports. In spite of this, the oil palm economy has still not achie
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Paul, Karen. Sustainability through Innovation in the Gateway of the EU: CIBER Visit to Ireland 2024. Florida International University, 2025. https://doi.org/10.25148/cob.2025.26.

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This paper explores a 7-day trip to Ireland undertaken by professors who came from more than a dozen universities, including those in marketing, accounting, organizational psychology and international business. This was a faculty development trip sponsored by FIU’s Center for International Business Education and Research (CIBER), housed at FIU Business, and Loyola Marymount University’s CIBER. Ireland occupies a particularly strategic position in the European economy. Northern Ireland is sill a part of Great Britain, and consequently left the European Union in 2020(“Brexit”), while Ireland rem
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Albert, Jose Ramon, Francis Mark Quimba, Ramonette Serafica, et al. The Extent of Innovation in Philippine Business and Industry: Results of the 2021 PIDS Survey of Innovation Activities. Philippine Institute for Development Studies, 2023. http://dx.doi.org/10.62986/dp2023.11.

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Following Schumpeter’s ideas, the Oslo Manual defines innovation as “the implementation of a new or significantly improved product (good or service), or process, a new marketing method, or a new organizational method in business practices, workplace organization or external relations”. With the advent of the Fourth Industrial Revolution, governments have become even more cognizant of innovation as a major driver of economic performance, from output to productivity and competitiveness. The Philippine government acknowledges its role in establishing and maintaining a conducive policy environment
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Owusu, Samuel Ening, and Bahman Peyravi. The Impact of Trade Policies on International Marketing Strategies. Vilnius Business College, 2024. http://dx.doi.org/10.57005/ab.2024.1.3.

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This study explores the dynamic interplay between trade rules and worldwide marketing tactics, with the goal of elucidating the varied influence of global economic regulations on multinational firms. The research takes a mixed-methods approach, focusing on various industries and geographical locations and includes qualitative studies of trade regulations as well as quantitative assessments of their consequences for marketing tactics. The extensive literature analysis establishes a theoretical framework by investigating how tariff reductions, non-tariff obstacles, and free trade agreements affe
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Zilberman, David, Amir Heiman, and B. McWilliams. Economics of Marketing and Diffusion of Agricultural Inputs. United States Department of Agriculture, 2003. http://dx.doi.org/10.32747/2003.7586469.bard.

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Specific Research Objective. Develop a theory of technology adoption to analyze the role of promotional tools such as advertising, product sampling, demonstrations, money back guarantees and warranties in inducing technological change. Use this theory to develop criteria for assessing the optimal use of marketing activities in launching new agricultural input technologies. Apply the model to analyze existing patterns of marketing budget allocation among promotional tools for various agricultural input industries in the United States and Israel. Background to the Topic. Marketing tools (money-b
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Finkelstain, Israel, Steven Buccola, and Ziv Bar-Shira. Pooling and Pricing Schemes for Marketing Agricultural Products. United States Department of Agriculture, 1993. http://dx.doi.org/10.32747/1993.7568099.bard.

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In recent years there has been a growing concern over the performance of Israel and U.S. agricultural marketing organizations. In Israel, poor performance of some marketing institutions has led to radical reforms. Examples are the two leading export industries - citrus and flowers. In the U.S., growth of local market power is eliminating competitive row product prices which served as the basis for farmer cooperative payment plans. This research studies, theoretically, several aspects of the above problem and develops empirical methods to assess their relative importance. The theoretical part d
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López Martos, Rafael Enrique. LA ÉTICA EN LA PRAXIS DEL MARKETING Y LOS NEGOCIOS INTERNACIONALES. IberAM, 2023. http://dx.doi.org/10.33881/ibr0040.

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En el desarrollo de estas dos últimas décadas (2000 a 2020); se ha contado con innumerables aportes de la industria, la educación, la tecnología, el conocimiento científico, el mercadeo y los negocios internacionales al desarrollo de nuevas líneas de conocimiento y de aportes a la economía de las organizaciones, buscando siempre la calidad de los productos, los servicios y la calidad en beneficio del retorno de la inversión para los productores, transformadores, inversionistas, e intermediarios de la cadena de comercialización que finaliza en el usuario, el cliente o el consumidor, como el pri
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Bonita, Manuel, Fernando Correa, Harri Ahveninen, and Pertti Veijalainen. Forest Clusters: A Competitive Model for Latin America. Inter-American Development Bank, 2002. http://dx.doi.org/10.18235/0008811.

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contribute to success in the forest business. These include sound macroeconomic and long-term forest policies, secure land tenure, support from related education and technology programs, and cooperation among the various industries involved in producing and marketing forest products and services. The basic objective of this document is to examine the potential for creating forest clusters in Latin America. These clusters are based on the experience of Nordic countries and on studies of six natural resource-based clusters, identified by ECLAC/CEPAL. Specifically, this study aims to: 1) Identify
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Ambiel, Suzanne. The Case for Confidential Computing: Delivering Business Value Through Protected, Confidential Data Processing. The Linux Foundation, 2024. https://doi.org/10.70828/iynl6589.

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As the collection, storage, and analysis of data becomes increasingly important across industries, businesses are looking for solutions that keep data secure and processes compliant with regulations. Confidential computing is one of these solutions, involving the use of a trusted execution environment that runs on shared infrastructure but processes data away from unauthorized users. This use case report interviewed members of the confidential computing community on the ways they have implemented the technology and what they believe its future holds. The report looks at the use of confidential
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