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Thèses sur le sujet « Loyalty »

Auteur : Grafiati

Publié le 4 juin 2021

Mis à jour le 25 juillet 2025

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1

Romppanen, Maiju, Cecilia Kellgren, and Ladan Moradi. "Customer Loyalty Research : Can customer loyalty programs really build loyalty?" Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-729.

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<p>Background:</p><p>During the last decades the efforts to foster customer relationships have become important due to increased competition in the consumer markets. One of the most popular strategies have been to introduce customer loyalty programs which are believed to enhance the customer loyalty. The popularity of the customer loyalty programs is based on the beliefs that loyal customers are lucrative and these programs would bond the customers to the company. More recently however, the discussion whether these statements are accurate has started to blossom. Loyal customers are not necessa

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Jonathan, Gideon Mekonnen, and Anna Kapetanakis. "How can loyalty programmes improve brand loyalty?" Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-19934.

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Title: How can loyalty programmes improve brand loyalty? Level: Final assignment for Master Degree in Business Administration Author: Anna Kapetanakis, and Gideon Mekonnen Jonathan Supervisor: Sarah Philipson (Assistant Professor) Date: June, 2015 Aim: To investigate how customers loyalty can be improved through loyalty programmes. Method: Mixed approach, both qualitative and quantitative data, is chosen for this study. The qualitative data using telephone interviews with customers and the firm was carried out at the beginning of the study to formulate the survey. Online survey with closed que

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Morelli, Elena. "Smart Loyalty." Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2019. http://amslaurea.unibo.it/18491/.

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Questa tesi tratta della realizzazione di un'applicazione mobile con l'obiettivo di automatizzare la gestione dei clienti all'interno di un locale commerciale, rendendo il servizio offerto dall'esercente più veloce ed efficiente tramite l'impiego di un dispositivo beacon.

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Davis, William John Gronow. "Investigating customer loyalty programmes : evolving to true customer loyalty." Thesis, Stellenbosch : Stellenbosch University, 2011. http://hdl.handle.net/10019.1/85164.

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Customer loyalty programmes are widely regarded by companies as an effective means of achieving a strategic advantage over competitors and as a highly-effective platform to build lasting relationships with their most-valued customers. However, in today’s fast-paced world and loyalty-mature marketplace, customer loyalty programmes are showing signs of limited sustainability. Companies are starting to realise the importance of focusing on deeper, more meaningful, relevant and mutually-beneficial relationships with their customers in an attempt to sustain brand loyalty. The process of developing

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Peloso, Antony Frederick. "The antecedents of the employee loyalty-customer loyalty relationship." Thesis, Queensland University of Technology, 2005. https://eprints.qut.edu.au/16028/1/Antony_Peloso_Thesis.pdf.

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Increasing and maintaining customer loyalty has been shown to enhance service firm profitability. This research focuses on the antecedents of customer loyalty in a large national North American banking organisation, in particular the relationship between employee loyalty and customer loyalty, and further within the organisation, the antecedents of the employee loyalty-customer loyalty relationship. Thus the current research investigates the chain of events from managerial actions to customer loyalty with the aim of identifying relevant managerial practices and their influences within the or

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Peloso, Antony Frederick. "The antecedents of the employee loyalty-customer loyalty relationship." Queensland University of Technology, 2005. http://eprints.qut.edu.au/16028/.

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Increasing and maintaining customer loyalty has been shown to enhance service firm profitability. This research focuses on the antecedents of customer loyalty in a large national North American banking organisation, in particular the relationship between employee loyalty and customer loyalty, and further within the organisation, the antecedents of the employee loyalty-customer loyalty relationship. Thus the current research investigates the chain of events from managerial actions to customer loyalty with the aim of identifying relevant managerial practices and their influences within the or

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7

Ow, Caryn. "A qualitative analysis of the loyalty building attributes of customer loyalty programs on gaining loyalty to brands." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2001. https://ro.ecu.edu.au/theses/1059.

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A paradigm shift from mass marketing to the concentrated focus on one-to-one marketing has led to a barrage of tactical strategies to instill long-tern consumer loyalty among organisations' most valued customers. At the forefronts of these strategies are customer loyalty programs. Since the inception of the first loyalty program, AAdvantage in 1981, the marketplace has seen a proliferation of these programs across a widening range of industries. Not surprisingly, this has led to significant interest in customer loyalty programs among academics and practitioners. Despite the skepticism of acade

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Kalman, Timea, and Emma Simonsson. "Loyalty Program Avoidance." Thesis, Halmstad University, School of Business and Engineering (SET), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-4750.

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<p>Loyalty programs have become an important element of the modern company and its existence can be noticed in every kind of businesses. The aim with loyalty programs is to win customers loyalty in order to keep them away from the competitors. However, there are some issues existing in creating and maintaining long-term relationships, for instance when consumers choose to decline participation in loyalty programs. A qualitative research method with an inductive approach has been used, by using the interview method CIT to collect the empirical data. 82 open-ended interviews were made with respo

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Åbom, Malin. "Contemporary Organizational Loyalty : A Study about Loyalty within the Consulting Trade." Thesis, Linköping University, Department of Social and Welfare Studies, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-12113.

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<p>Organizational Loyalty is a concept which is becoming increasingly important to discuss in today‘s society; employment agencies and consulting companies are losing staff by the hour however if that is a consequence of not being loyal to the employer, implies that people know what the term Organizational Loyalty actually means. Or not. This thesis‘s purpose was to investigate what Organizational Loyalty is within the consulting trade, to sensitize for the consulting business‘s the different factors that seem to influence loyalty and to give recommendations as to what might be done in order t

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Ahlström, Sofia, and Niklas Wangsell. "The impact of club card on store loyalty : An empirical study of a Swedish grocery retailer." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-16241.

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The aim of this study is to investigate whether club card loyalty have an impact on customers store loyalty. A secondary purpose is to distinguish which attributes of a loyalty card that ICA’s customers prefer, with the focus on the variables; direct- versus indirect rewards, monetary- versus nonmonetary rewards, necessary- versus luxury rewards and immediate- versus delayed rewards.

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Fenel, Andrea, and Magdalena Partyka. "Regional loyalty matters : the impact of product-specific attributes on consumer loyalty." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-8622.

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Food consumption trends change continuously. A noticeable trend in Sweden and the western world is consumers’ need for knowledge about the food they consume and where it originates from. Moreover, consumers appreciate food products produced close to home. The interest towards locally produced food has lately increased amongst today’s consumer, as has many researchers’ interest in the topic. The purpose with this dissertation is to investigate how and if product-specific attributes attached to a locally produced food product, like Price, Quality, Brand and Organically produced can lead to that

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Hilgeman, Debra. "Understanding the relationships between loyalty program rewards and loyalty among premium customers." Thesis, TUI University, 2014. http://pqdtopen.proquest.com/#viewpdf?dispub=3578572.

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<p> Loyalty programs (LPs) have become a mainstay marketing tool for many industries worldwide, with memberships often numbering in the millions. Program rewards are offered as incentives to build member loyalty, and theoretically these rewards have a perceived benefit value that generate feelings and attitudes such as satisfaction, trust, commitment and gratitude that can be antecedents of loyalty.</p><p> The question of whether loyalty programs actually generate loyalty, however, is still being debated by researchers due to conflicting data (Hallberg, 2004; Meyer-Waarden, 2006; Uncles, et

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Forsido, Mulugeta Z. "Brand loyalty in Smartphone." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-179607.

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Abstract Problem statement – what factors determine brand loyalty in Smartphone? Purpose – The purpose of this study is to examine causal antecedent factors leading to brandloyalty in the Swedish Smartphone market Theory – theoretical review and critical analysis of academic journals related to dependantand independent variables and conceptual model is formulated. Methodology - Quantitative approach is used to quantify the relationship between dependantand independent variables based on the proposed theoretical model that delineates therelationships between dependant variable brand loyalty and

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Singh, Jaywant. "Loyalty to product variants." Thesis, London South Bank University, 2004. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.410581.

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Selivanova, Olga. "Building Loyalty in Consumer Markets." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-18103.

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In the first chapter this thesis summarizes all different viewpoints of marketers and other experts in business concerning customer loyalty definition. The second chapter discusses a role customer loyalty plays in business of companies. By selecting appropriate definition of customer loyalty, the purpose of this thesis would be to describe all benefits associated with customer loyalty and suggest solution for their expression in economic terms. These topics are discussed in Chapter 3 and 4. In addition in Chapter 5 and Chapter 6 management of customer loyalty and its determinants will be intro

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Kanat, Frat, Jesper Svedberg, and Kevin Lloret. "The road toward loyalty : A costumer perspective of loyalty in the banking sector." Thesis, Uppsala University, Department of Business Studies, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-127101.

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Sharp, Byron Malcolm. "Evaluating the impact of a loyalty program on brand loyalty : can loyalty programs produce deviations from established 'Dirichlet' patterns of repeat-purchase? /." Title page, contents and abstract only, 1999. http://web4.library.adelaide.edu.au/theses/09PH/09phs5308.pdf.

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Jeon, Sang Mi. "The influence of perceived loyalty program value on satisfaction, switching costs, and attitudinal and behavioral loyalty an empirical investigation of a casino loyalty /." Diss., Connect to online resource - MSU authorized users, 2008.

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Thesis (Ph.D.)--Michigan State University. Community, Agriculture, Recreation, and Resource Studies, 2008.<br>Title from PDF t.p. (viewed on July 7, 2009) Includes bibliographical references (p. 137-145). Also issued in print.

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Hansen, Ellinor, and Erika Jonsson. "E-loyalty in fashion e-commerce : an investigation in how to create e-loyalty." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-26205.

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The e-commerce is growing among customers and also the companies are more active online. One industry that focuses on customer experience is the online fashion industry. In Sweden, the half of the population has at some time shopped clothes and footwear online. However, for companies to compete against others and to survive in this crowded market, it is important to create e-loyalty. Thereby, the purpose for this study was to evaluate the antecedents of e-loyalty in the online fashion industry. E-loyalty is according to famous researchers one important ingredient to succeed online and stay pro

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Funk, Daniel Carl. "Fan loyalty : the structure and stability of an individual's loyalty toward an athletic team." Connect to resource, 1998. http://rave.ohiolink.edu/etdc/view.cgi?acc%5Fnum=osu1260989324.

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Eriksson, M., and C. Schuster. "Customer loyalty in Internet banking." Thesis, Kristianstad University College, School of Health and Society, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-4808.

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<p>In the recent years the way to do banking has changed. Internet banking has grown and a lot of niche banks working mainly with the Internet as a medium has entered the Swedish bank market. How to keep the customer loyal online in a very competitive environment has become a main question for the banks. </p><p>The aim of this dissertation is to test what factors impact bank customer loyalty in an online environment. A positivistic research philosophy, a deductive research approach, an explanatory purpose and a quantitative research method are adopted for the research. </p><p>It was found that

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Lamb, Ruth M. "Multiple loyalty conflicts in nursing." Thesis, University of British Columbia, 1985. http://hdl.handle.net/2429/24417.

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The International Council of Nurses [ICN] Code for Nurses clearly states that the registered nurse's first obligation is to the patient (ICN, 1973). But, in the clinical setting, multiple loyalties or obligations to the patient, family, physician, employing agency, professional standards, and personal ethical beliefs may conflict. Given the diversity of obligation in nursing practice and the ever expanding array of life sustaining technologies and techniques, a problem arises for nurses when they attempt to employ clinical guidelines offered by the ICN Code. Therefore, in order to ascertain ho

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Dolnicar, Sara, Klaus Grabler, Bettina Grün, and Anna Kulnig. "Key drivers of airline loyalty." Elsevier, 2011. http://dx.doi.org/10.1016/j.tourman.2010.08.014.

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This study investigates drivers of airline loyalty. It contributes to the body of knowledge in the area by investigating loyalty for a number of a priori market segments identified by airline management and by using a method which accounts for the multi-step nature of the airline choice process. The study is based on responses from 687 passengers. Results indicate that, at aggregate level, frequent flyer membership, price, the status of being a national carrier and the reputation of the airline as perceived by friends are the variables which best discriminate between travellers loyal to t

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Vasconcellos, Isabella Moreira Pereira de. "Factors influencing supermarket store loyalty." reponame:Repositório Institucional do FGV, 2010. http://hdl.handle.net/10438/7762.

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Submitted by Paulo Junior (paulo.jr@fgv.br) on 2010-11-23T19:05:52Z No. of bitstreams: 1 Isabella M P Vasconcellos.pdf: 586772 bytes, checksum: b6b62431bae4ce84d1a6dd85899b4429 (MD5)<br>Approved for entry into archive by Paulo Junior(paulo.jr@fgv.br) on 2010-11-23T19:06:14Z (GMT) No. of bitstreams: 1 Isabella M P Vasconcellos.pdf: 586772 bytes, checksum: b6b62431bae4ce84d1a6dd85899b4429 (MD5)<br>Made available in DSpace on 2010-12-14T18:09:03Z (GMT). No. of bitstreams: 1 Isabella M P Vasconcellos.pdf: 586772 bytes, checksum: b6b62431bae4ce84d1a6dd85899b4429 (MD5) Previous issue date: 20

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Fiorentini, Gianmarco <1994&gt. "Japanese language loyalty in Hawaii." Master's Degree Thesis, Università Ca' Foscari Venezia, 2019. http://hdl.handle.net/10579/15511.

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Hawaii has always been characterized by complex geo-political activities. Located between two major modern superpowers, Continental US and Japan, it is home of one of the world’s most influential community of citizens of Japanese descent. Language and culture preservation are pursued through physical and non-physical infrastructures and the degree of involvement that these activities produce stand way beyond that of a minority. They extend to the general population and, on a bigger scale, also influence the cultural and economic relationships with Japan. The purpose of this thesis is to unders

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Harris, Rebecca Lee. "CASINO LOYALTY PROGRAMS: DIFFERENCES BETWEEN MEMBERS AND NONMEMBERS BASED ON ATTITUDES AND BEHAVIORS." Kent State University / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=kent1374080595.

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Urun, Seren. "PRICE PROMOTION, QUALITY AND BRAND LOYALTY." Thesis, Karlstads universitet, Avdelningen för företagsekonomi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-31712.

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Davis, Lenita Marie. "ESTABLISHING ONLINE STORE LOYALTY: THE ROLE OF ATMOSPHERICS AND PLEASURE IN CREATING ONLINE STORE LOYALTY." University of Cincinnati / OhioLINK, 2001. http://rave.ohiolink.edu/etdc/view?acc_num=ucin997805917.

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Ruzeviciute, Ruta, and Bernadette Kamleitner. "Attracting new customers to loyalty programs: The effectiveness of monetary versus non-monetary loyalty programs." John Wiley & Sons, Ltd, 2017. http://dx.doi.org/10.1002/cb.1663.

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What type of reward attracts customers to loyalty programs? Given the increasing importance of loyalty programs, this question matters. Six sequential studies investigated whether monetary rewards universally attract people more than nonmonetary rewards. Results suggest that monetary rewards elicit a very robust attractiveness premium both on the level of individual rewards as well as on the level of entire reward programs. Across different industries, the more monetary loyalty program was consistently perceived as more attractive, and it was more likely to inspire intentions to join the progr

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So, Kam Fung. "An Investigation of the Role of Customer Engagement in Strengthening Service Brand Loyalty." Thesis, Griffith University, 2013. http://hdl.handle.net/10072/368139.

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For years, the development and maintenance of brand loyalty has been the ultimate goal of the marketing activities of many organisations (Dick & Basu, 1994; Fournier & Yao, 1997), and the significant benefits firms derive from strong brand loyalty have led to numerous studies investigating its formation. Previous loyalty research, which has mainly examined key marketing concepts such as service quality, customer satisfaction and perceived value as loyalty antecedents, has contributed significantly to the current understanding of the influence of transaction- related drivers of loyalty. However

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Kaiser, Lena Katharina, and Anna Federika Würthner. "Keeping SaaS business clients loyal : An exploratory multi-case study on how to design loyalty initiatives." Thesis, Internationella Handelshögskolan, Jönköping University, IHH, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48974.

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Business-to-business customer loyalty management is an essential and long-standing theme in business research and practice. Loyal clients are of great importance within Software-as-a-Service (SaaS), as the business model relies strongly on long-term business relationships, e.g. due to subscription models. Nevertheless, to the best of our knowledge, there is no study on how to design loyalty initiatives used in business-to-business SaaS relationships yet. Therefore, our thesis asks the question “How can loyalty initiatives be designed to improve the loyalty of SaaS business clients?”. By applyi

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Öhrn, Jan. "Transparent and Fluid : Is a liquid loyalty the answer? Nurses and loyalty in a postmodern context." Thesis, Uppsala universitet, Institutionen för pedagogik, didaktik och utbildningsstudier, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-252098.

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Azizi, Farnoush, and XiLu Wang. "Your secret weapon to achieve E-Loyalty : A Quantitative Study On Antecedents Leading To E-loyalty." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-76083.

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With the rise of e-commerce, more and more retailers switch the focus to online environment. In order to gain customers’ e-loyalty, e-retailers have to pay more attention to e-loyalty itself and its antecedents. To help practitioners and academicians better understand e-loyalty, theory of e-satisfaction, e-trust and perceived value were introduced in this thesis. A conceptual model was structured to further explain the relationships towards e-loyalty. The purpose of this thesis is to explain the relationship of e-loyalty and its antecedents (e-satisfaction, e-trust and perceived value) and ide

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Cengiz, E., H. Ayyildiz, and B. Er. "Effects of image and advertising efficiency on customer loyalty and antecedents of loyalty: turkish banks sample." Thesis, Українська академія банківської справи Національного банку України, 2007. http://essuir.sumdu.edu.ua/handle/123456789/60420.

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Висвітлюються приклади турецьких банків щодо впливу ефективності реклами на лояльність клієнтів і передумови лояльності.<br>Examples of Turkish banks regarding the impact of advertising effectiveness on customer loyalty and the prerequisites of loyalty are highlighted.

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Hagman, Jenni, and Elisabet Sjöberg. "The effects of beneficial attributes on satisfaction and loyalty in a B2B goods setting : A study of the European body builder market." Thesis, Umeå universitet, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-57069.

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Chu, Cheok Mei. "Customer loyalty in the hotel industry." Thesis, University of Macau, 2003. http://umaclib3.umac.mo/record=b1636644.

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Van, La Khanh, and khanh van la@rmit edu au. "Customer Loyalty in Web-based Retailing." RMIT University. Management, 2006. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20070108.150426.

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E-commerce is increasingly recognised as an integrated, rather than independent, part of the retail industry. As online competition grows and online marketing activities intensify, the importance of customer loyalty in e-retailing has also taken central stage in marketing research. This study explores the nature and characteristics of e-loyalty and its direct and indirect antecedents. Drawing from the literature on customer loyalty in the traditional, offline business context, it contends that e-loyalty is determined primarily by the quality of the relationship between an Internet retailer a

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Van, La Khanh. "Customer loyalty in web-based retailing." [Melbourne] : RMIT University, 2005. http://adt.lib.rmit.edu.au/adt/uploads/approved/adt-VIT20070108.150426/public/02whole.pdf.

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Corboz, Elvire. "Negotiating loyalty across the shi'i world." Thesis, University of Oxford, 2010. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.530023.

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Hammond, Kathleen Ann. "Brand loyalty for frequently bought products." Thesis, London Business School (University of London), 1997. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.286725.

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AZEVEDO, LUI MARINHO DE. "INTERNET LOYALTY A CONJOINT ANALYSIS CASE." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2002. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=3537@1.

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PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO<br>Dentre as ferramentas mais utilizadas para conquistar a fidelidade do consumidor, destacam-se os programas de fidelidade que, em sua maioria, dão recompensas pelo relacionamento dos clientes com as empresas. Na Internet não é diferente, dado que as empresas virtuais tiveram que se adaptar a nova realidade, na qual o lucro operacional é fundamental à saúde financeira. Nessa dissertação aplicase a teoria de análise conjunta, com o objetivo de apontar o conjunto de características consideradas desejáveis pela classe de consumidores pes

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SOUZA, RODRIGO CAVALIERI DE. "LOYALTY POSSIBILITIES IN THE MOBILE SERVICE." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2004. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=5125@1.

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Este estudo identifica os atributos capazes de promover a fidelização de Clientes à operadoras de telefonia celular, com o objetivo de subsidiar profissionais do setor de telecomunicações no desenvolvimento de ofertas para seus atuais e futuros Clientes. Através da teoria da análise conjunta busca-se identificar conjuntos de atributos desejáveis e relevantes para a escolha de uma operadora de telefonia celular. A escolha dos atributos e níveis resultou de uma pesquisa qualitativa (entrevistas informais) com executivos de operadoras de telefonia celular e com cerca de 10 usuários. Em

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Mendez, Marife. "SALES PROMOTIONS EFFECTS ON BRAND LOYALTY." NSUWorks, 2012. http://nsuworks.nova.edu/hsbe_etd/76.

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In this dissertation the field of promotion marketing was examined by studying the impact of sale promotions on brand royalty. More specifically, for products with different levels of involvement, the study assessed how effective different nonmonetary and monetary promotions are at retaining brand loyalty. Two research questions were posed: (a) Will the effect of nonmonetary and monetary promotions on brand loyalty vary according to the extent of hedonism or utilitarian benefits for low and high involvement products? (b) Will the preference for nonmonetary or monetary promotions on brand loyal

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Grupp, Tillmann. "Users’ Loyalty to Agile Information Systems." Phd thesis, TU Darmstadt, 2018. http://tuprints.ulb.tu-darmstadt.de/7691/13/v01.pdf.

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Over the past few years, across many industrial sectors, Information Systems (IS) developed with the help of agile methods have become the rule rather than the exception. Because of their high flexibility, such Agile IS development methodologies help firms to keep pace with emerging market requirements. At the same time, customers are also gaining increasing market power due to an expanding digitalization of services and products, which decreases switching barriers and increases transparency. As a result, it has become crucial for firms to develop IS that continuously provide sufficient value

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Onisimchuk, Mariya, Марія Василівна Онісімчук, Oleksandra Kabluchko, and Олександра Максимівна Каблучко. "Logistics approach to forming customer loyalty." Thesis, National Aviation University, 2021. https://er.nau.edu.ua/handle/NAU/50552.

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1. Loialnost klyentov. Kak vystroyt systemu loialnosty k kompanyy. Available at https://livetex.ru/blog/2019/03/loyalnost-klientov/ (last accessed 21.03.2019) 2. What is Customer Loyalty: Definition and Guide. Available at https://sendpulse.com/support/glossary/customer-loyalty (last accessed 19.03.2019) 3. What is customer loyalty? Available at https://www.qualtrics.com/experience-management/customer/customer-loyalty/<br>In the modern world the problem of customer loyalty become more popular. In order to achieve the desired results, different companies resort to wrong actions, which only wo

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Struben, Sarah-Annique. "Constructing brand loyalty via social networks." Master's thesis, University of Cape Town, 2014. http://hdl.handle.net/11427/13348.

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Includes bibliographical references.<br>Identifying the construction of brand loyalty via social networks requires an analysis of the information sharing of a product or brand amongst a social network, therefore indicating the strength of the brand loyalty members of a social network not only have towards a brand, but also promote to other members of the same social network. This exchange of information amongst social network members is called ‘homophily’, where “similarity breeds connection” (McPherson, 2001, p.415). In order to determine the strength of brand loyalty amongst a social network

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Wachtlová, Dominika. "Optimization of Triola Plc. Loyalty Programme." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-205717.

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The aim of this thesis is to suggest optimizations for Triola Plc. loyalty program based on theoretical understanding of loyalty and its role in success of a company, as well as numer-ous practical analyses. The thesis is divided into two main parts. The first part overviews the theoretical knowledge about consumer loyalty and how loyalty program can be an ef-fective tool in building said loyalty. The second part is formed of variety of practical anal-yses, including analysis of Triola sales data, data mining analysis using MML-TGI data ana-lyser, consumer survey and lastly benchmarking analys

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Keogh, Richard A. "Catholic loyalty in mid-Victorian Ireland." Thesis, Northumbria University, 2012. http://nrl.northumbria.ac.uk/36125/.

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Bartaševičiūtė, Agnė. "UAB ,,Suslavičius - Felix'' klientų lojalumo skatinimo būdai ir priemonės." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2007. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2007~D_20070816_153712-50422.

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Tyrimo objektas – UAB ,, Suslavičius - Felix ‘‘ darbuotojai ir klientai. Darbo dalykas – UAB„Suslavičius - Felix ‘‘ darbuotojų ir klientų lojalumą lemiantys veiksniai. Tyrimo tikslas – parengti UAB ,, Suslavičius - Felix ‘‘ klientų lojalumo skatinimo priemones. Darbo tikslui įgyvendinti yra keliami tokie uždaviniai: 1) išanalizuoti lojalumo sampratas ir jų esmę; 2) nustatyti darbuotojų ir klientų lojalumą lemiančius veiksnius; 3) aptarti teorinius vartotojų lojalumo kūrimo proceso aspektus; 4) vadovaujantis teorine analize, parengti vartotojų lojalumo tyrimo metodiką; 5) atlikti įmonės darbuot

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Lee, Hui-I., and 李慧宜. "The impact of loyalty program on customers'' loyalty." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/50548569273903851647.

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碩士<br>南台科技大學<br>行銷與流通管理系<br>92<br>Abstract Althought loyalty program have become a key marketing-mix tool for sales promotion and prevalent across a variety of industries, the effective ways to design are still intetermined. This research wants to find what kind of structure designs would appeal consumers’ attention, and identify the factors that determine the success of a loyalty program. In this research, we discuss how the structure designs of loyalty program affect customers’ loyalty. The structure factors include: (1) the threshold of loyalty program, (2)the reward o

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