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Articles de revues sur le sujet « Loyalty »

Auteur : Grafiati

Publié le 4 juin 2021

Mis à jour le 25 juillet 2025

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1

Iman, Aljenadryn Adzani, Sri Vandayuli Riorini, Derby Sionaga, and Arnold Pakpahan. "Pengaruh Multidimensi Customer Equity Terhadap Behavioral Loyalty Pada Pelanggan Aplikasi Mobile Food Delivery." Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) 3, no. 3 (2023): 540–52. http://dx.doi.org/10.47709/jebma.v3i3.2803.

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Penelitian bertujuan untuk menguji pengaruh multidimensional customer equity terhadap behavioral loyalty yang dimediasi oleh attitudinal loyalty pada pelanggan aplikasi mobile food delivery. Dengan penyebaran kuesioner kepada 180 responden, pengambilan sampel menggunakan non-probability sampling dan purposive sampling. Analisis data menggunakan teknik structural equation model (SEM), SPSS serta software AMOS22. Hasil menampilkan variabel value equity tidak terdapat pengaruh signifikan terhadap attitudinal loyalty. Variabel brand equity, relationship equity berpengaruh positif dan signifikan te

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Mujiburrahman, Mujiburrahman. "Peran Customer Satisfaction Sebagai Variabel Pemediasi Antara Perceived Value dengan Affective Loyalty dan Behavioral Loyalty." EKOBIS SYARIAH 1, no. 1 (2021): 29. http://dx.doi.org/10.22373/ekobis.v1i1.9991.

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Penelitian ini bertujuan untuk menganalisis pengaruh perceived value terhadap affective loyalty dan behavioral loyalty melalui customer satisfaction sebagai variabel pemediasi pada pengguna credit card co-branding Bank Aceh Syariah. Sampel penelitian sebanyak 159 orang karyawan bank tersebut yang diambil secara purposive sampling. Pengumpulan data menggunakan kuesioner dan selanjutnya data dianalisis dengan menggunakan peralatan statistik analisis jalur. Penelitian menemukan bahwa perceived value berpengaruh positif dan signifikan terhadap affective loyality dan behavioral loyality pengguna ka

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Safrika, Safrika. "PENGARUH KUALITAS INFORMASI DAN KEMUDAHAN TRANSAKSI TERHADAP KEPUASAN KONSUMEN SERTA DAMPAKNYA PADA LOYALITAS KONSUMEN DALAM BERBELANJA FASHION ONLINE DI BANDA ACEH." Jurnal Sains Riset 8, no. 2 (2019): 20–27. http://dx.doi.org/10.47647/jsr.v8i2.37.

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This research aims to effects the influence of the quality of information and ease of discounted rates on consumer satisfaction and its impact on customer loyalty in shopping online fashion products in Banda Aceh. Research samples as much as 120 people of Banda Aceh which is consumers who never shop online. The collection of data using questionnaires and then analyzed with data using statistics structural equition equipment models (SEM) with this method of Partial Square (PLS). Studies have found that the quality of information and ease of discounted rates affect customer satisfaction and loya

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Darsono, Licen Indahwati. "LOYALTY & DISLOYALTY: SEBUAH PANDANGAN KOMPREHENSIF DALAM ANALISA LOYALITAS PELANGGAN." KINERJA 8, no. 2 (2017): 163–73. http://dx.doi.org/10.24002/kinerja.v8i2.894.

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Marketer convinced that customer loyalty is a valuable asset for the company. But, in today marketplace managing customer loyalty is a daunting task. An understanding about customer loyalty concept is prerequisite for managing customer loyalty. Customer loyalty concept best understood with the composite approach; behavioral and attitudinal approach. Composite approach could make marketer to find out loyalty category andloyalty stages of the customers, loyalty’s antecedent and manage loyalty from that antecedent. Customer satisfaction is an antecedent of customer loyalty. But, some researchers

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Pindi Puluhulawa, Deby Rita Karundeng, and Elfis Mus Abdul. "Pengaruh Kualitas Pelayanan Dan Fasilitas Terhadap Loyalitas Pelanggan Pada Ayu Salon Limboto." Jurnal Publikasi Ekonomi dan Akuntansi 5, no. 2 (2025): 106–11. https://doi.org/10.51903/jupea.v5i2.3887.

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This study aims to analyze the influence of service quality and facilities on custumer loyalty at Ayu Salon Limboto. Primary data were collected through questionnaires using an accidental sampling multiple linear regressiom with the assistance of SPSS software. The result reveal that (1) service quality has a negative but not significant effect on customer loyalt, (2) facilities have a positive and significant effect on customer loyalty, and (3) service quality and facilities simultaneously have a positive and significant affect on customer loyalty. These findings indicate that improvements in

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Olsthoorn, Peter. "Dual loyalty in military medical ethics: a moral dilemma or a test of integrity?" Journal of the Royal Army Medical Corps 165, no. 4 (2018): 282–83. http://dx.doi.org/10.1136/jramc-2018-001131.

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When militaries mention loyalty as a value they mean loyalty to colleagues and the organisation. Loyalty to principle, the type of loyalty that has a wider scope, plays hardly a role in the ethics of most armed forces. Where military codes, oaths and values are about the organisation and colleagues, medical ethics is about providing patient care impartially. Being subject to two diverging professional ethics can leave military medical personnel torn between the wish to act loyally towards colleagues, and the demands of a more outward looking ethic. This tension constitutes a test of integrity,

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Jannah, Nur. "PENGARUH CITRA MEREK, FASILITAS, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN DAN LOYALITAS PASIEN RAWAT JALAN UNTUK MEMANFAATKAN PELAYANAN KESEHATAN DI RUMAH SAKIT SEMEN GRESIK." MANAJERIAL 2, no. 1 (2017): 62. http://dx.doi.org/10.30587/jurnalmanajerial.v2i1.177.

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This research has a goal to analyze the influence parcially and concurrently between brand image, facility, and service's quality for satisfaction and loyalty; and the influence of brand image, facility and service's quality to layalty by satisfaction. The sample of this research was used 100 respondents who are outpatients that exploit the health's service of Semen Gresik Hospital (havi ng minimal two times visit and 17years old). The methode of this analysis is Path Analysis. The result showed that brand image is not influential parcially for satisfaction; facility is not influential parcial

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Zuhri, Ach, and Sabarudin Akhmad. "Effect of E-Commerce Innovation, E-Service Quality, and Product Diversity on Customer Loyalty Through Marketplace Image in Indonesia." SHS Web of Conferences 149 (2022): 01016. http://dx.doi.org/10.1051/shsconf/202214901016.

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The purpose of this study is to determine the direct effect of e-commerce innovation, e-service quality, and product diversity on customer loyalty, as well as the indirect influence through the image of the marketplace in Madura Island. The analytical technique used in this research is the Structural Equation Model analysis with SamrtPls. The results in this study found that 1) the E-Commerce Innovation variable have a direct influence on the Marketplace Image. 2) the E-CommerceiInnovation variableihasia direct effection Customer Loyality. 3) the E-ServiceeQualityyvariable has a direct effect

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Hart, David W., and Jeffery A. Thompson. "Untangling Employee Loyalty: A Psychological Contract Perspective." Business Ethics Quarterly 17, no. 2 (2007): 297–323. http://dx.doi.org/10.5840/beq200717233.

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ABSTRACT:Although business ethicists have theorized frequently about the virtues and vices of employee loyalty, the concept of loyalty remains loosely defined. In this article, we argue that viewing loyalty as a cognitive phenomenon—an attitude that resides in the mind of the individual—helps to clarify definitional inconsistencies, provides a finer-grained analysis of the concept, and sheds additional light on the ethical implications of loyalty in organizations. Specifically, we adopt the psychological contract perspective to analyze loyalty's cognitive dimensions, and treat loyalty as an in

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Wijayani, Tri, and Bono Prambudi. "PENGARUH KUALITAS PRODUK DAN BRAND IMAGE TERHADAP LOYALITAS PELANGGAN (Studi Empiris Pada Konsumen Wardah di Gerai Pusat Grosir Cililitan)." Jurnal Ekobis : Ekonomi Bisnis & Manajemen 10, no. 2 (2020): 195–207. http://dx.doi.org/10.37932/j.e.v10i2.127.

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The purpose of this research is to find out the influence of product,brand image partial and simultaneous to the customer loyalty of product cosmetik Wardah. The data collected using the Rao pubra formula invloing 100 respondents which is Wardah cosmetik customers. Metodology this research is casual relation with test validity, reability tets, classic assumption test, correlation test, multipe linear regression test, t-test, F-test, and determinants. Base on result of reseach partial know that product quality (X1) influence on custemers loyality Wardah cosmetik, brand image (X2) not influence

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Imam, Toyyibul. "PENGARUH RELATIONSHIP MARKETING TERHADAP LOYALITAS NASABAH." MANAJERIAL 2, no. 1 (2017): 55. http://dx.doi.org/10.30587/jurnalmanajerial.v2i1.176.

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The research is aimed : 1) to determine the relationship marketing variables that consists of trust, commitment, communication, bonding and satisfaction partial effect on customer loyalty. 2) to determine the relationship marketing variables that consists of trust, commitment, communication, relationship and simultaneously influencing satisfaction on customer loyalty. In this study has six hypotheses to be tested using multiple linear regression. Sampel used in this study were drawn from the Bank BCA Syariah customers consisting of 80 respondents. This research using quantitative methods and s

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Darsono, Licen Indahwati. "Hubungan Perceived Service Quality Dan Loyalitas: Peran Trust Dan Satisfaction Sebagai Mediator." BIP's JURNAL BISNIS PERSPEKTIF 2, no. 1 (2010): 43–57. http://dx.doi.org/10.37477/bip.v2i1.278.

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Customer loyalty is the most valuable asset for the company. Several previous studies find that customer loyalty has a positive effect on company's profitability. But, in today marketplace, managing customer loyalty is a daunting task. Marketer must clearly understand the loyalty concept, so they can find out loyalty's antecedent and manage loyalty from that antecedent. The purpose of this research is to investigate perceived service quality, trust, and satisfaction contribution to the loyalty creation. The object of this research is higher education institution, and the subjects are undergrad

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Nursiana, Adinoto. "Pengaruh Kualitas Layanan Terhadap Loyalitas Nasabah Dengan Intermediasi Kepuasan Nasabah Dan Nilai Yang Dirasakan Nasabah." ULTIMA Management 3, no. 1 (2011): 1–15. http://dx.doi.org/10.31937/manajemen.v3i1.172.

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The bank’s customer service quality is one of the primary factor that can eﬀect customer’s loyality. This research examined the eﬀect of service quality on customer loyalty with the intermediation customer satisfaction and intermediation customer perceived value. As analycal tool in this research is using soware LISREL 8.80.Result from this research. ﬁrst, service quality has a positif and signiﬁcant impact on customer satisfaction. Second, service quality has a positif and signiﬁcant impact on customer perceived value. Third, customer satsfaction has a positif and signiﬁcant impact on custome

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Galoob*, Stephen R., and Ethan J. Leib*. "Motives and Fiduciary Loyalty." American Journal of Jurisprudence 65, no. 1 (2020): 41–63. http://dx.doi.org/10.1093/ajj/auaa002.

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Abstract: How, if at all, do motives matter to loyalty? We have argued that loyalty (and the duty of loyalty in fiduciary law) has a cognitive dimension. This kind of “cognitivist” account invites the counterargument that, because most commercial fiduciary relationships involve financial considerations, purity of motive cannot be central to loyalty in the fiduciary context. We contend that this counterargument depends on a flawed understanding of the significance of motive to loyalty. We defend a view of the importance of motivation to loyalty that we call the compatibility account. On this vi

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RUDZEWICZ, ADAM. "LOYALTY PROGRAMS AND CONSUMER LOYALTY." sj-economics scientific journal 28, no. 1 (2018): 127–35. http://dx.doi.org/10.58246/sjeconomics.v28i1.145.

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The purpose of the article is to recognize the impact of loyalty programs on consumer purchasing behavior. Loyalty programs are very popular among consumers. Food, clothing and petrol stations deserve special distinction. Respondents consider the most important element of loyalty programs to be able to obtain lower prices of products or small prizes. The majority of customers believe that loyalty programs have a large or very large impact on the repeatability of purchases. It is a very effective marketing tool that can be used to consolidate the relationship between the company and its clients

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Riyanto, Joko, and Arif Maulana. "Pengguna Go-Car Di Kota Semarang." Serat Acitya 10, no. 2 (2021): 173. http://dx.doi.org/10.56444/sa.v10i2.2588.

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<p>Kegunaan penelitian ini adalah untuk menganalisis pengaruh e-service quality terhadap satisfaction pada pengguna Go-Car di Kota Semarang; untuk menganalisis pengaruh e-service quality terhadap e-loyality pada pengguna Go-Car di Kota Semarang; untuk menganalisis pengaruh satisfaction terhadap e-loyality pada pengguna Go-Car di Kota Semarang. Penelitian ini mendapatkan 100 orang responden pengguna Go-Car sebagai sampel penelitian, hasil tanggapan mereka dianalisis dengan regresi linier berganda. Hipotesis pertama yang mengatakan bahwa variabel <em>e-service quality</em> berp

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Nandukrishna, T. Ajith, and Susan Mathew Linda. "A Study on Relationship between Brand Loyalty States – In the Context of Virtual Smartphone Brand Communities." RESEARCH REVIEW International Journal of Multidisciplinary 4, no. 3 (2019): 197–99. https://doi.org/10.5281/zenodo.2596472.

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Brand loyalty as a sequential process comprises of 4 distinctive states such as- Cognitive, Affective, Conative and behavioral Loyalty. This study explores the effect of one brand loyalty states on preceding brand loyalty state in the context of virtual brand communities for smartphones. The study was conducted on a simple random sample of 260 members in branded communities. Results showed that Cognitive Loyalty has a positive effect on affective brand loyalty, conative brand loyalty has an effect on behavioral brand loyalty. There is no significant effect of effective brand loyalty on conativ

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Shafa, Gantari, and Edy Sudaryanto. "PENGARUH TERPAAN PROMOSI ONLINE INSTAGRAM TERHADAP LOYALITAS KONSUMEN PADA “SAMBAL BU RUDY”." Sintesa 4, no. 01 (2025): 1–18. https://doi.org/10.30996/sintesa.v4i01.12442.

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In the midst of increasingly fierce business competition, companies must utilize online promotions to encourage first purchases and ensure customer satisfaction, which in turn can motivate repeat purchases and increase consumer loyalty. This study aims to determine the effect of exposure to online promotions on Instagram @pusol.burudy on consumer loyalty. The method used is a survey with a sample of 100 respondents, which measures the effect of online promotions through frequency, attention, and duration on consumer loyalty, which includes repeat purchases, product recommendations, and disinte

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Ratnasari, Novia Tri, Jajuk Herawati, and Epsilandri Septyarini. "Pengaruh Lingkungan Kerja, Kompensasi dan Stress Kerja terhadap Loyalitas Karyawan." Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah 4, no. 5 (2022): 1353–64. http://dx.doi.org/10.47467/alkharaj.v4i5.933.

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 This study aims to examine the effect of work environment, compensation and work stress on employee loyalt. This type of research used is quantitative research. This study uses the census method, which takes all the population as research respondents. The number of respondents is 55 people and the results of the analysis using SPSS Version 23. Based on the results of the analysis on the data, it can be concluded that the work environment has a positive and insignificant effect on the employee loyalty variable, the work environment plays an important role in the quality of employee loyal

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Pps, Jurnalpps, Rio Budi Dwitama, Indra Prasetyo, and Nugroho Mardi Wibowo. "PENGARUH SERVICE MARKETING DAN EXPERIENTAL MARKETING TERHADAP CUSTOMER LOYALITY MELALUI CUSTOMER SATISFACTION PADA PELANGGAN MERK TOYOTA DI SURABAYA BARAT." Jurnal Manajerial Bisnis 3, no. 3 (2020): 234–42. http://dx.doi.org/10.37504/jmb.v3i3.259.

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This study aims to determine the effect of Service Marketing and Marketing Experiences on consumer loyalty through Toyota customer satisfaction in West Surabaya. This research is an explanatory study with a quantitative approach. The results of observations on 96 respondents were analyzed using path analys, and it can be concluded that Service Marketing and Experiential Marketing directly influence the Customer Loyalty of Toyota customers in West Surabaya. The other results show that Service Marketing and Experiential Marketing through Customer Satisfaction have a significant effect on the cus

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Aulia Melani, Shava Riftika, Ida Bagus Nyoman Udayana, and Lusia Tria Hatmanti Hutami. "Pengaruh Brand Image Terhadap Brand Loyalty dengan Satisfaction dan Brand Love Sebagai Variabel Mediasi (Studi Kasus pada Smartphone Merek Vivo di Yogyakarta)." JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL 6, no. 1 (2024): 30–37. https://doi.org/10.38035/jmpis.v6i1.3405.

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Penelitian ini bertujuan untuk mengetahui 1) Pengaruh brand image terhadap brand loyality pada produk Smartphone Vivo, 2) Pengaruh brand image terhadap satisfaction pada produk smartphone Vivo, 3) Pengaruh brand image terhadap brand love pada produk Smartphone Vivo, 4) Pengaruh satisfaction terhadap brand loyalty pada produk Smartphone Vivo, 5) Pengaruh brand love terhadap brand loyalty pada produk Smartphone Vivo. Populasi dalam penelitian ini adalah seluruh konsumen yang pernah melakukan pembelian Smartphone Vivo di Kota Yogyakarta. Teknik pengambilan sampel dalam penelitian ini adalah tekni

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Reka Meiyola. "HUBUNGAN BRAND EXPERIENCE, BRAND IMAGE, BRAND SATISFACTION, DAN BRAND LOYALTY DALAM PESPEKTIF FOUR-STAGE LOYALTY MODEL (STUDI TERHADAP MAHASISWA PENGGUNA SMARTPHONE DI UNIVERSITAS PASIR PENGARAIAN)." Journals of Indonesian Multidisciplinary Research 2, no. 1 (2023): 48–65. https://doi.org/10.61291/q2bj9n55.

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Penelitian ini bertujuan untuk mengetahui hubungan brand experience, brand image, brand satisfaction, dan brand loyalty dalam pespektif four-stage loyalty model. Populasi penelitian adalah mahasiswa aktif Prodi Manajemen Universitas Pasir Pengaraian. Jenis penelitian ini adalah penelitian asosiatif Jumlah sampel yang ditetapkan sebanyak 100 responden dengan menggunakan accidental sampling. Tehnik pengambilan data terdiri dari kuesioner dan wawancara. Teknik Analisis data menggunakan structural Equating Modeling (SEM PLS) dan Smart PLS. Hasil penelitian menunjukkan brand experience berpengaruh

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Baron, Ilan Zvi. "The Problem of Dual Loyalty." Canadian Journal of Political Science 42, no. 4 (2009): 1025–44. http://dx.doi.org/10.1017/s0008423909990011.

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Abstract. Dual loyalty arises when a citizen or group of citizens holds political allegiance to another state or entity which could challenge their loyalty to the state. What defines dual loyalty as an accusation is the assumption that it is impossible to hold multiple political loyalties, but that, simultaneously, this multiplicity is denied any validity. This article explores the concept, locating it historically and locating the false and often racist discourse that characterizes its modern usage and meaning.Résumé. La double loyauté survient quand un citoyen ou un groupe de citoyens donne

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qizi, Khurramova Durdona Ibodulla. "ZULFIYAKHONIM IS THE EMBODIMENT OF LOYALTY AND LOYALTY." American Journal Of Social Sciences And Humanity Research 4, no. 12 (2024): 229–34. https://doi.org/10.37547/ajsshr/volume04issue12-18.

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The article highlights the life, work and activities of the great Uzbek poet Zulfiya, examines in detail his role in Uzbek literature. Such concepts as humanity, love and fidelity are revealed in Zulfiya's poems.

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Watak, Veliano Denise, Muhammad Wadud, and Azraâ€™ie K. Rosni. "PENGARUH CUSTOMER VALUE TERHADAP LOYALITAS PELANGGAN CAFE RELOAD KITCHEN KOTA PALEMBANG." Jurnal Ilmiah Ekonomi Global Masa Kini 8, no. 1 (2018): 56–60. http://dx.doi.org/10.36982/jiegmk.v8i1.300.

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This research is conducted to determine the effect of customer value on customer loyalty at Reload Kitchen Cafe Palembang. It is carried out based on both qualitative and quantitative methods. The independent variable in this research is customer value and the dependent variable is customer loyalty. The techniques of data collection in this research include interviews, observation, and questionnaires. The data used are primary and secondary data. The analisys using SPSS program version 22. Â They are analyzed by using simple regression analysis method and t-test. The result of the study shows

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KALAUZ, MAJA STRACENSKI, TIHOMIR VRANEEVI, and MIROSLAV TRATNIK. "THE CLOTHING BRAND LOYALTY OF TEENAGERS: DIFFERENCES BETWEEN LOYALTY AND DESIRE TO BE LOYAL." International Journal of Management Cases 13, no. 4 (2011): 156–64. http://dx.doi.org/10.5848/apbj.2011.00123.

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Smith, Lionel. "Loyalty." McGill Law Journal 66, no. 1 (2020): 121. http://dx.doi.org/10.7202/1082049ar.

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Smith, Lionel. "Loyalty." McGill Law Journal 66, no. 1 (2020): 121. http://dx.doi.org/10.7202/1082049ar.

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Kornhauser, Julian, and Ela Kotkowska-Atkinson. "Loyalty?" Chicago Review 46, no. 3/4 (2000): 99. http://dx.doi.org/10.2307/25304562.

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Harper, Michael S. "Loyalty." Callaloo, no. 26 (1986): 73. http://dx.doi.org/10.2307/2931048.

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Toledo-Pereyra, Luis H. "Loyalty." Journal of Investigative Surgery 19, no. 5 (2006): 275–77. http://dx.doi.org/10.1080/08941930600950953.

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Monroe, Alan T. "Loyalty." Practical Radiation Oncology 10, no. 2 (2020): 74. http://dx.doi.org/10.1016/j.prro.2019.10.011.

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JACOBS, MADELEINE. "Loyalty." Chemical & Engineering News 74, no. 13 (1996): 5. http://dx.doi.org/10.1021/cen-v074n013.p005.

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Banerjee, Sukanya. "Loyalty." Victorian Studies 64, no. 4 (2023): 567–72. http://dx.doi.org/10.2979/victorianstudies.64.4.04.

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Benzel, Ed. "Loyalty." World Neurosurgery 183 (March 2024): xix. http://dx.doi.org/10.1016/j.wneu.2024.01.060.

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Shrivastava, Amit, and Yogesh Funde. "Does Program Loyalty induce Brand Loyalty." International Journal of Business Innovation and Research 1, no. 1 (2021): 1. http://dx.doi.org/10.1504/ijbir.2021.10045325.

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O’Malley, Lisa. "Can loyalty schemes really build loyalty?" Marketing Intelligence & Planning 16, no. 1 (1998): 47–55. http://dx.doi.org/10.1108/02634509810199535.

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Funde, Yogesh, and Amit Shrivastava. "Does program loyalty induce brand loyalty." International Journal of Business Innovation and Research 35, no. 4 (2024): 578–93. https://doi.org/10.1504/ijbir.2024.143201.

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Rowley, Jennifer. "Loyalty kiosks: making loyalty cards work." British Food Journal 102, no. 5/6 (2000): 390–98. http://dx.doi.org/10.1108/00070700010329236.

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Uncles, Mark D., Grahame R. Dowling, and Kathy Hammond. "Customer loyalty and customer loyalty programs." Journal of Consumer Marketing 20, no. 4 (2003): 294–316. http://dx.doi.org/10.1108/07363760310483676.

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Customer loyalty presents a paradox. Many see it as primarily an attitude‐based phenomenon that can be influenced significantly by customer relationship management initiatives such as the increasingly popular loyalty and affinity programs. However, empirical research shows that loyalty in competitive repeat‐purchase markets is shaped more by the passive acceptance of brands than by strongly‐held attitudes about them. From this perspective, the demand‐enhancing potential of loyalty programs is more limited than might be hoped. Reviews three different perspectives on loyalty, and relates these t

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van der Elst, Christoph. "Editorial: Loyalty Shares and Loyalty Voting." European Company Law 21, Issue 2 (2024): 34–35. http://dx.doi.org/10.54648/eucl2024005.

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Jorgenson, Heidi M., Thomas A. Joseph, Andrea M. Simmons, Brittany E. Fatoma, and Robin Blake Clay. "Loyalty, Loyalty, Loyalty: Using Data-driven Decision-making to Improve Enrollment." Journal of Adventist Education 83, no. 3 (2021): 24–30. http://dx.doi.org/10.55668/jae0017.

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Kang, Se-Won, and Jae-Do Song. "The Effect of Loyalty Program Type on Brand Loyalty: Coalition Loyalty Program vs. independent Loyalty Program." Academy of Customer Satisfaction Management 21, no. 1 (2019): 1–19. http://dx.doi.org/10.34183/kcsma.21.1.1.

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Đukić, Suzana, Svetlana Sokolov-Mladenović, and Jelena Stanković. "The influence of loyalty programs on loyal consumer behavior." Marketing 54, no. 3 (2023): 157–68. http://dx.doi.org/10.5937/mkng2303157d.

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A dynamic business environment and intense competition require companies to create numerous incentives for consumers to keep them loyal. Various incentives are available to marketing managers. Their combination depends on the company's goals on the one hand and consumer characteristics on the other. Loyalty programs have traditionally been based on financial incentives aimed at the average consumer. The means on which modern loyalty programs are based are more diverse and complex, and are often based on information technology. They are focused on personalization, that is, the creation of incen

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Muthi’ah Muthi’ah and Marwan Marwan. "Pengaruh Bauran Pemasaran Jasa Terhadap Loyalitas Anggota Di KPN PEMKO Padang." EKONOMIKA45 : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan 9, no. 2 (2022): 292–300. http://dx.doi.org/10.30640/ekonomika45.v9i2.774.

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The research problem is the low, low member loyality at KPN PEMKO Padang, low service marketing at KPN PEMKO Padang. The purpose of this research is to determine the effect of product, price, promotion, place, physical evidence, people, processes, productivity and quality of member loyalty in KPN PEMKO Padang. The research method is causative research, causative research is research that is useful for analyzing the relationship between one variable and another or how one variable affects other variables. The research is product, price, promotion, physical evidence, people, process, productivit

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Ulinnuha, Hana, Theodora Evelyn Wijaya, and Hilwa Shufia Alanda. "THE ROLE OF CULTURAL EVENT IN A MUSEUM TO THE TOURISTS SATISFACTION AND DESTINATION LOYALTY." Bogor Hospitality Journal 8, no. 1 (2024): 79–87. http://dx.doi.org/10.55882/bhj.v8i1.123.

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Understanding tourism destination loyaly would be an invaluable benefit for tourism authorities. Especially after the pandemic, tourism authorities are working hard to revive tourism in 2022. Many tourism destinations in Indonesia are gradually implementing various activities to entice tourists to return. As one of the tourism destinations in Indonesia, Surakarta (Solo), whose branding is "The Spirit of Java", is also holding various consecutive events throughout 2023. This research disclosed the role of events in tourists’ satisfaction and destination loyalty, by taking the Rayuan Pulau Kelap

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Setyanta, Budi. "Peran Involvement Sebagai Variabel Pemoderasi Model Loyalitas Pelanggan." Jurnal Ekonomi Bisnis dan Kewirausahaan 7, no. 1 (2018): 33. http://dx.doi.org/10.26418/jebik.v7i1.24826.

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This research aims to identify the role of involvement as a moderating variable in the model of customer loyality. The population in this study is the Xiaomi smartphone users in Yogyakarta. Data is collected through survey method that is guided by questionnaire. The data samples are 200 respondents to eligible the data analysis by structural equation modeling. The results indicate that the involvement moderates the effect of perceived quality, perceived price and after-sales service towards customer satisfaction.. Besides, the result is the involvement moderates the effect of customer satisfac

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Danika Angga Putra, I. Putu, Ni Nyoman Kerti Yasa, and I. Putu Gde Sukaatmadja. "PENGARUH CITRA PERUSAHAAN TERHADAP WOM DAN LOYALITAS NASABAH (STUDI PADA NASABAH BANK BPD. BALI DI DENPASAR)." Forum Manajemen 13, no. 2 (2017): 1–12. http://dx.doi.org/10.61938/fm.v13i2.108.

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The purpose of this study was to determine the influence of corporateimage on WOM dan customer loyality. The population in this study were allcustomer of Bank BPD Bali at Denpasar city. Sampling method used is purposivesampling, in order to obtain as many as 130 respondents. Analysis technique usedis Structural Equation Model (SEM). The results showed that the corporate imagehave a significant positive effect on WOM, dan corporate image have positive dansignificant effect on the intention to customer loyalty dan WOM have significant effecton customer loyalty. With this study, expected to be us

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Yi, Youjae, and Hoseong Jeon. "Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty." Journal of the Academy of Marketing Science 31, no. 3 (2003): 229–40. http://dx.doi.org/10.1177/0092070303031003002.

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Dimitrieska, Savica, and Tanja Efremova. "LOYALTY PROGRAMS: DO COMPANIES REALLY MAKE CONSUMERS LOYAL?" Entrepreneurship 9, no. 2 (2021): 23–32. http://dx.doi.org/10.37708/ep.swu.v9i2.2.

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In the markets of different products and services, the interests of both, companies and consumers collide. Companies that offer products and services expect a return on investment and higher profits. They can achieve these goals only if they have regular consumers, preferably loyal who will buy products and services more often or in larger quantities. The companies are interested in achieving long-term and sustainable relationships with the consumers and they want to minimize the churn and their switching to competitors. Consumers, on the other hand, have more sophisticated demands and expect

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