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Articles de revues sur le sujet « Memetic Evolution »

Auteur : Grafiati

Publié le 9 mars 2023

Mis à jour le 19 juillet 2025

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1

Drapal, Andrej. "role of Memes in the communication process." Journal on Innovation and Sustainability RISUS 16, no. 2 (2025): 60–76. https://doi.org/10.23925/2179-3565.2025v16i2p60-76.

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Memetics, as a scientific framework for cultural evolution, must be integrated into the communication process to remain viable. This paper explores whether communication is better explained through memes and whether memes act as autonomous agents. While communication can be understood without memetics, applying a memetic framework offers deeper heuristic insights into communicative phenomena. By examining concepts such as news, meaning, language, reading, listening, writing, silence, lateral thinking, and teaching, this paper demonstrates that memetic fields structure and reshape communication

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León, Malena, Ignacio Gimenez, Ariel Jonathan Roffé, Federico Nahuel Bernabé, and Santiago Ginnobili. "Is there a scientific research program in memetics? - The case of bird songs." Disputatio. Philosophical Research Bulletin 10, no. 19 (2021): 15–45. https://doi.org/10.5281/zenodo.5759273.

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Memetics is an approach to cultural evolution that has been the focus of much discussion and has attracted criticism of various kinds in recent decades. The purpose of our paper is to investigate whether, beyond the existing criticisms and defenses, there exists at present any research program that can be adequately characterized as memetic. We will focus, specifically, on the field of the study of the cultural evolution of bird songs, since some authors have used the word "meme" to refer to the cultural items under study. However, not all use the word, since, probably due to its con

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blackmore, susan. "implications for memetics." Behavioral and Brain Sciences 28, no. 4 (2005): 490. http://dx.doi.org/10.1017/s0140525x0523008x.

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the implications that steels & belpaeme's (s&b's) models have for memetics are discussed. the results demonstrate the power of memes (in this case colour words) to influence both concept formation, and the creation of innate concepts. they provide further evidence for the memetic drive hypothesis, with implications for the evolution of the human brain and for group differences in categorisation.

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Chen, Xinren. "Extensions of the Chinese passive construction." East Asian Pragmatics 2, no. 1 (2017): 59–74. http://dx.doi.org/10.1558/eap.32412.

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The passive construction marked by bei + Vt in Chinese has undergone significant extensions in form, meaning, and function. Among a variety of existing accounts, the memetic discussions succeed in recognizing the new passive construction as a strong language meme and revealing some possible root causes for its transmission and replication, but leave much to be desired, such as how the form of the new construction contributes to its vigour, why the new construction is favoured by Chinese users over other means of expression with equivalent semantic meaning, and why new media can contribute to t

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Mikhyeyev, A. N. "Ideal evolution and evolution of ideality." Faktori eksperimental'noi evolucii organizmiv 26 (September 1, 2020): 325–31. http://dx.doi.org/10.7124/feeo.v26.1289.

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On the basis of meta-scientific approaches, the legitimacy of considering the processes of biological evolution using the notions of attributiveness of the ideality of objects is substantiated. Ideal evolution is defined as the evolution of an object in the direction of the realization of its current and necessarily changing potentials, and the evolution of the ideality - as the evolution of forms, processes and functions. Thus, it is proposed that evolution must be considered as the realization of potentials and as a change in the ideal attribute of objects. Taking into account the ideal «com

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Ermakov, Dmitry, and Alexander Ermakov. "Memetic approach to cultural evolution." Biosystems 204 (June 2021): 104378. http://dx.doi.org/10.1016/j.biosystems.2021.104378.

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Sutcliffe, A. G., and D. Wang. "Memetic reproduction and protolanguage evolution." Memetic Computing 4, no. 1 (2012): 19–31. http://dx.doi.org/10.1007/s12293-012-0074-2.

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Chesterman, Andrew. "The View from Memetics." PARADIGMI, no. 2 (July 2009): 75–88. http://dx.doi.org/10.3280/para2009-002007.

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- This essay proposes a memetic view of translation, as an alternative and perhaps more fruitful way of conceptualizing the issues involved. After a brief introduction to memetics as a theory of cultural transfer, we outline its relation to genetics and then consider its relevance for Translation Studies. Particular attention is given to a recent article by Maria Tymoczko which challenges some of the traditional assumptions of Translation Studies. Can memetics offer a way to meet these challenges? The essay closes with an assessment of some of the criticisms that have been directed against mem

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Bartoccini, Umberto, Arturo Carpi, Valentina Poggioni, and Valentino Santucci. "Memes Evolution in a Memetic Variant of Particle Swarm Optimization." Mathematics 7, no. 5 (2019): 423. http://dx.doi.org/10.3390/math7050423.

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In this work, a coevolving memetic particle swarm optimization (CoMPSO) algorithm is presented. CoMPSO introduces the memetic evolution of local search operators in particle swarm optimization (PSO) continuous/discrete hybrid search spaces. The proposed solution allows one to overcome the rigidity of uniform local search strategies when applied to PSO. The key contribution is that memes provides each particle of a PSO scheme with the ability to adapt its exploration dynamics to the local characteristics of the search space landscape. The objective is obtained by an original hybrid continuous/d

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Peng, Lei, Yanyun Zhang, Guangming Dai, and Maocai Wang. "Memetic Differential Evolution with an Improved Contraction Criterion." Computational Intelligence and Neuroscience 2017 (2017): 1–12. http://dx.doi.org/10.1155/2017/1395025.

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Memetic algorithms with an appropriate trade-off between the exploration and exploitation can obtain very good results in continuous optimization. In this paper, we present an improved memetic differential evolution algorithm for solving global optimization problems. The proposed approach, called memetic DE (MDE), hybridizes differential evolution (DE) with a local search (LS) operator and periodic reinitialization to balance the exploration and exploitation. A new contraction criterion, which is based on the improved maximum distance in objective space, is proposed to decide when the local se

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Kumar, Sandeep, Vivek Kumar Sharma, and Rajani Kumari. "Memetic Search in Differential Evolution Algorithm." International Journal of Computer Applications 90, no. 6 (2014): 40–47. http://dx.doi.org/10.5120/15582-4406.

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Maesani, Andrea, Giovanni Iacca, and Dario Floreano. "Memetic Viability Evolution for Constrained Optimization." IEEE Transactions on Evolutionary Computation 20, no. 1 (2016): 125–44. http://dx.doi.org/10.1109/tevc.2015.2428292.

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Bharothu, Dr Jyothilal Nayak, Dr B. Madhu Kiran, Dr G. Kishor Babu, and B. N. V. Satish Kumar Kolla. "IEEE -30 Bus System Study with Memetic Differential Evolution Algorithm." Journal of Advanced Research in Dynamical and Control Systems 11, no. 11 (2019): 86–96. http://dx.doi.org/10.5373/jardcs/v11i11/20193172.

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Yoon, Yourim, and Zong Woo Geem. "Parameter Optimization of Single-Diode Model of Photovoltaic Cell Using Memetic Algorithm." International Journal of Photoenergy 2015 (2015): 1–7. http://dx.doi.org/10.1155/2015/963562.

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This study proposes a memetic approach for optimally determining the parameter values of single-diode-equivalent solar cell model. The memetic algorithm, which combines metaheuristic and gradient-based techniques, has the merit of good performance in both global and local searches. First, 10 single algorithms were considered including genetic algorithm, simulated annealing, particle swarm optimization, harmony search, differential evolution, cuckoo search, least squares method, and pattern search; then their final solutions were used as initial vectors for generalized reduced gradient techniqu

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Mansueto, Pierluigi, and Fabio Schoen. "Memetic differential evolution methods for clustering problems." Pattern Recognition 114 (June 2021): 107849. http://dx.doi.org/10.1016/j.patcog.2021.107849.

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Tang, Deyu, Zhen Liu, Jie Zhao, Shoubin Dong, and Yongming Cai. "Memetic quantum evolution algorithm for global optimization." Neural Computing and Applications 32, no. 13 (2019): 9299–329. http://dx.doi.org/10.1007/s00521-019-04439-8.

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Wang, Gao Ping, Meng Zhang, and Wei Wei Zhao. "A Novel Multiobjective Memetic Algorithm Based on IWO-DE and its Application in Nutrition Decision Making Problem." Advanced Materials Research 989-994 (July 2014): 1849–52. http://dx.doi.org/10.4028/www.scientific.net/amr.989-994.1849.

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In this paper ,we discuss multiobjective optimization problems solved by Memetic algorithms. We present A novel multiobjective memetic algorithm based on invasive weed optimization and differential evolution (IWO-DE) to solve this class of problems .We present the Nutrition Prescription Model for Meals.the IWO-DE is applied to solve the nutrition decision making problem to map the Pareto-optimum front. The results in the problem show its effectiveness.

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Chvaja, Radim. "Why Did Memetics Fail? Comparative Case Study." Perspectives on Science 28, no. 4 (2020): 542–70. http://dx.doi.org/10.1162/posc_a_00350.

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Although the theory of memetics appeared highly promising at the beginning, it is no longer considered a scientific theory among contemporary evolutionary scholars. This study aims to compare the genealogy of memetics with the historically more successful gene-culture coevolution theory. This comparison is made in order to determine the constraints that emerged during the internal development of the memetics theory that could bias memeticists to work on the ontology of meme units as opposed to hypotheses testing, which was adopted by the gene-culture scholars. I trace this problem back to the

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Dambueva, Sofia Valentinovna. "Memetic evolution of the Chinese character孝 FILIAL PIETY: from history to modernity". Philology. Theory & Practice 18, № 4 (2025): 1404–10. https://doi.org/10.30853/phil20250200.

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This article is written within the framework of an interdisciplinary methodology, which allows the use of the theory of memetics as a key component to emphasize the dynamics of the functioning of a sign. The aim of the work is to identify memetic transformations in the structure of the concept of the Chinese character 孝 XIAO with the meaning of "filial piety" as a cultural meme, consistently passing through stages of modification in the process of transmission between generations. The scientific novelty of the work lies in the fact that it is the first to consider the process of evolution of t

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Dodu, A. Y. Erwin, Deny Wiria Nugraha, and Subkhan Dinda Putra. "Penjadwalan Tenaga Kebidanan Menggunakan Algoritma Memetika." JURNAL SISTEM INFORMASI BISNIS 8, no. 1 (2018): 99. http://dx.doi.org/10.21456/vol8iss1pp99-106.

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The problem of midwife scheduling is one of the most frequent problems in hospitals. Midwife should be available 24 hours a day for a full week to meet the needs of the patient. Therefore, good or bad midwife scheduling result will have an impact on the quality of care on the patient and the health of the midwife on duty. The midwife scheduling process requires a lot of time, effort and good cooperation between some parties to solve this problem that is often faced by the Regional Public Hospital Undata Palu Central Sulawesi Province. This research aimed to apply Memetics algorithm to make sch

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Neri, Ferrante, and Ernesto Mininno. "Memetic Compact Differential Evolution for Cartesian Robot Control." IEEE Computational Intelligence Magazine 5, no. 2 (2010): 54–65. http://dx.doi.org/10.1109/mci.2010.936305.

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Langrish, John Z. "Darwinian Design: The Memetic Evolution of Design Ideas." Design Issues 20, no. 4 (2004): 4–19. http://dx.doi.org/10.1162/0747936042311968.

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Mininno, Ernesto, and Ferrante Neri. "A memetic Differential Evolution approach in noisy optimization." Memetic Computing 2, no. 2 (2009): 111–35. http://dx.doi.org/10.1007/s12293-009-0029-4.

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Sutcliffe, A. G., and D. Wang. "Memetic evolution in the development of proto-language." Memetic Computing 6, no. 1 (2013): 3–18. http://dx.doi.org/10.1007/s12293-013-0126-2.

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Zhou, Yu Yu, Yun Qing Rao, Guo Jun Zhang, and Chao Yong Zhang. "An Adaptive Memetic Algorithm for Packing Problems of Irregular Shapes." Advanced Materials Research 314-316 (August 2011): 1029–33. http://dx.doi.org/10.4028/www.scientific.net/amr.314-316.1029.

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Packing problem, which occurs frequently in sheet metal, clothing and furniture industry, cut product patterns from raw materials most efficiently and maximize material utilization. In this paper, an adaptive memetic algorithm is proposed to solve the problem of irregular shapes packed on the rectangular sheets. First, operators and parameters of evolution is researched, and second, local search method is proposed. Finally, this study compares benchmarks presented by other authors. The results show that the material utilization efficiency by using the adaptive memetic algorithm is higher compa

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Drapal, Andrej. "Innovation from a Memetic and Evolutionary Perspective." Mednarodno inovativno poslovanje = Journal of Innovative Business and Management 11, no. 1 (2019): 11–15. http://dx.doi.org/10.32015/jimb/2019-11-1-2.

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Innovation happens all around the Universe and is a fundamental mechanism of evolution. Living creatures cannot but exist and develop through innovation. Innovation happens through mutations that make sense in retrospect only. Natural selection makes certain mutations as beneficial and other as something that was already forgotten. As much as genes serve as quantized smaller units where innovation takes place in physical bodies, memes serve as basic quantized units of human culture. Memes as second replicators to genes obey similar laws of evolution and thus innovation as genes. Innovation can

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Carter, Brandon. "Hominid evolution: genetics versus memetics." International Journal of Astrobiology 11, no. 1 (2011): 3–13. http://dx.doi.org/10.1017/s1473550411000279.

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AbstractThe last few million years on planet Earth have witnessed two remarkable phases of hominid development, starting with a phase of biological evolution characterized by rather rapid increase of the size of the brain. This has been followed by a phase of even more rapid technological evolution and concomitant expansion of the size of the population that began when our own particular ‘sapiens’ species emerged, just a few hundred thousand years ago. The present investigation exploits the analogy between the neo-Darwinian genetic evolution mechanism governing the first phase, and the memetic

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Chłopek, Patryk. "The Forgotten meme. On the example of Life and works of Placyd Jankowski." Studia Slavica XXV, no. 1 (2021): 29–41. http://dx.doi.org/10.15452/studiaslavica.2021.25.0003.

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Placyd Jankowski (known also as John of Dycalp) was a popular writer active in the 1840s, he quickly gained popularity thanks to his humorous lyrics, but before his death in 1872 he was almost forgotten by readers. This raises questions about the rules guiding cultural memory. One of the concepts that could explain the process of cultural heredity is the memetic theory proposed by Richard Dawkins. The scholar assumes the existence of cultural units subject to the process of evolution, which he called memes. Their success and survival depend on the fulfillment of specific characteristics to whi

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Akıner, İlknur, İbrahim Yitmen, Muhammed Ernur Akıner, and Nurdan Akıner. "The Memetic Evolution of Latin American Architectural Design Culture." Buildings 11, no. 7 (2021): 288. http://dx.doi.org/10.3390/buildings11070288.

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Architecture is an evolutionary field. Through time, it changes and adapts itself according to two things: the environment and the user, which are the touchstones of the concept of culture. Culture changes in long time intervals because of its cumulative structure, so its effects can be observed on a large scale. A nation displays itself with its culture and uses architecture as a tool to convey its cultural identity. This dual relationship between architecture and culture can be observed at various times and in various lands, most notably in Latin American designers. The geographical position

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Al-Jadir, Ibraheem, Kok Wai Wong, Chun Che Fung, and Hong Xie. "Unsupervised Text Feature Selection Using Memetic Dichotomous Differential Evolution." Algorithms 13, no. 6 (2020): 131. http://dx.doi.org/10.3390/a13060131.

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Feature Selection (FS) methods have been studied extensively in the literature, and there are a crucial component in machine learning techniques. However, unsupervised text feature selection has not been well studied in document clustering problems. Feature selection could be modelled as an optimization problem due to the large number of possible solutions that might be valid. In this paper, a memetic method that combines Differential Evolution (DE) with Simulated Annealing (SA) for unsupervised FS was proposed. Due to the use of only two values indicating the existence or absence of the featu

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Miller, Geoffrey F. "Memetic Evolution and Human CultureThe Meme Machine. Susan Blackmore." Quarterly Review of Biology 75, no. 4 (2000): 434–36. http://dx.doi.org/10.1086/393623.

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Caponio, Andrea, Ferrante Neri, and Ville Tirronen. "Super-fit control adaptation in memetic differential evolution frameworks." Soft Computing 13, no. 8-9 (2008): 811–31. http://dx.doi.org/10.1007/s00500-008-0357-1.

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Kaur, Manjit, Vijay Kumar, and Li Li. "Color image encryption approach based on memetic differential evolution." Neural Computing and Applications 31, no. 11 (2018): 7975–87. http://dx.doi.org/10.1007/s00521-018-3642-7.

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Ekstig, Börje. "Selection and Increasing Complexity in Evolution." Journal of Big History 7, no. 2 (2024): 83–96. http://dx.doi.org/10.22339/jbh.v7i2.7207.

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This paper explores the concept of complexity in the evolution of life and human culture, proposing that the overarching increase in complexity is driven by the fundamental mechanism of selection. From the origin of life to contemporary human culture, selection plays a pivotal role in favoring complexity in reproductive processes and cultural expressions. The paper distinguishes two main phases of life on Earth: the emergence and evolution of life and animals, and the subsequent emergence of the human species with its complex cultural expressions. Despite apparent differences, both phases are

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Karpenko, A. P., and M. K. Sakharov. "New Adaptive Multi-Memetic Global Optimization Agorithm." Herald of the Bauman Moscow State Technical University. Series Natural Sciences, no. 83 (2019): 17–31. http://dx.doi.org/10.18698/1812-3368-2019-2-17-31.

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This paper deals with the Simple MEC (SMEC) algorithm which belongs to a class of MEC algorithms. The algorithm was selected for investigation due to the following reasons: nowadays this algorithm and its modifications are successfully used for solving various optimization problems; the algorithm is highly suitable for parallel computations, especially for loosely coupled systems; the algorithm is not sufficiently studied --- there are relatively few modifications of SMEC (while, for instance, tens of various modifications are known for particle swarm optimization). Authors proposed an adaptiv

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Lin, Yung Chien. "A Memetic Algorithm for Mixed-Integer Optimization Problems." Applied Mechanics and Materials 284-287 (January 2013): 2970–74. http://dx.doi.org/10.4028/www.scientific.net/amm.284-287.2970.

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Evolutionary algorithms (EAs) are population-based global search methods. Memetic Algorithms (MAs) are hybrid EAs that combine genetic operators with local search methods. With global exploration and local exploitation in search space, MAs are capable of obtaining more high-quality solutions. On the other hand, mixed-integer hybrid differential evolution (MIHDE), as an EA-based search algorithm, has been successfully applied to many mixed-integer optimization problems. In this paper, a memetic algorithm based on MIHDE is developed for solving mixed-integer constrained optimization problems. Th

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Sabar, Nasser R., Jemal Abawajy, and John Yearwood. "Heterogeneous Cooperative Co-Evolution Memetic Differential Evolution Algorithm for Big Data Optimization Problems." IEEE Transactions on Evolutionary Computation 21, no. 2 (2017): 315–27. http://dx.doi.org/10.1109/tevc.2016.2602860.

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Lin, Yung Chien. "A Mixed-Integer Memetic Algorithm Applied to Batch Process Optimization." Applied Mechanics and Materials 300-301 (February 2013): 645–48. http://dx.doi.org/10.4028/www.scientific.net/amm.300-301.645.

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Evolutionary algorithms (EAs) are population-based global search methods. Memetic Algorithms (MAs) are hybrid EAs that combine genetic operators with local search methods. With global exploration and local exploitation in search space, MAs are capable of obtaining more high-quality solutions. On the other hand, mixed-integer hybrid differential evolution (MIHDE), as an EA-based search algorithm, has been successfully applied to many mixed-integer optimization problems. In this paper, a mixed-integer memetic algorithm based on MIHDE is developed for solving mixed-integer constrained optimizatio

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Mandal, Ankush, Hamim Zafar, Swagatam Das, and Athanassios V. Vasilakos. "EFFICIENT CIRCULAR ARRAY SYNTHESIS WITH A MEMETIC DIFFERENTIAL EVOLUTION ALGORITHM." Progress In Electromagnetics Research B 38 (2012): 367–85. http://dx.doi.org/10.2528/pierb11111802.

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Lin, Chien-Chou, Kun-Cheng Chen, and Wei-Ju Chuang. "Motion Planning Using a Memetic Evolution Algorithm for Swarm Robots." International Journal of Advanced Robotic Systems 9, no. 1 (2012): 19. http://dx.doi.org/10.5772/45669.

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A hierarchical memetic algorithm (MA) is proposed for the path planning and formation control of swarm robots. The proposed algorithm consists of a global path planner (GPP) and a local motion planner (LMP). The GPP plans a trajectory within the Voronoi diagram (VD) of the free space. An MA with a non-random initial population plans a series of configurations along the path given by the former stage. The MA locally adjusts the robot positions to search for better fitness along the gradient direction of the distance between the swarm robots and the intermediate goals (IGs). Once the optimal con

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Jan, Steven. "Memetic Perspectives on the Evolution of Tonal Systems in Music." Interdisciplinary Science Reviews 40, no. 2 (2015): 145–67. http://dx.doi.org/10.1179/0308018815z.000000000110.

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Mustafa, Hossam M. J., Masri Ayob, Dheeb Albashish, and Sawsan Abu-Taleb. "Solving text clustering problem using a memetic differential evolution algorithm." PLOS ONE 15, no. 6 (2020): e0232816. http://dx.doi.org/10.1371/journal.pone.0232816.

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Shen, Xiaoning, and Min Zhang. "A differential evolution-based memetic algorithm for project scheduling problems." International Journal of Innovative Computing and Applications 6, no. 3/4 (2015): 229. http://dx.doi.org/10.1504/ijica.2015.072987.

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Li, Shuijia, Wenyin Gong, Xuesong Yan, Chengyu Hu, Danyu Bai, and Ling Wang. "Parameter estimation of photovoltaic models with memetic adaptive differential evolution." Solar Energy 190 (September 2019): 465–74. http://dx.doi.org/10.1016/j.solener.2019.08.022.

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Subudhi, Bidyadhar, and Debashisha Jena. "Nonlinear system identification using memetic differential evolution trained neural networks." Neurocomputing 74, no. 10 (2011): 1696–709. http://dx.doi.org/10.1016/j.neucom.2011.02.006.

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Dhaliwal, Jatinder Singh, and J. S. Dhillon. "Profit based unit commitment using memetic binary differential evolution algorithm." Applied Soft Computing 81 (August 2019): 105502. http://dx.doi.org/10.1016/j.asoc.2019.105502.

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Chakravarty, Shivraj. "The Evolution of Meme Marketing: From Subculture to Mainstream Marketing Strategy." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 03 (2025): 1–9. https://doi.org/10.55041/ijsrem43271.

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Meme marketing has become an integral aspect of brand communication and actions due to its ability to combine humor, relatability, and culture to reach target audiences. Memes have transformed from subculture artifacts to multifaceted marketing tools that shape public attitude and spending towards products and services. In this regard, this study traces the history of meme marketing and evaluates its success in increasing consumer engagement, brand perception, and intention to purchase. This paper fills in the cultural gap by examining the interaction of cultural relevance, memetic virality, h

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Khitruk, Ekaterina. "Thinking of a human in the context of the memetic theory of religion: from the “image and likeness” to the “vehicle”." St.Tikhons' University Review 101 (June 30, 2022): 118–35. http://dx.doi.org/10.15382/sturi2022101.118-135.

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The article is devoted to the study of the idea of a human in the context of the modern memetic theory of religion. The work consistently reveals the main provisions of the memetic concept in the works of Richard Dawkins, Daniel Dennett and Susan Blackmore. Richard Dawkins is regarded as the founder of the replicator-centric interpretation of the evolutionary process, which contributed to the formation of the idea of the meme as a unit of cultural information. Memes compete with each other in the process of cultural evolution, pursuing their own benefits, regardless of the possible benefits of

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Dong, Ning, and Yuping Wang. "A Memetic Differential Evolution Algorithm Based on Dynamic Preference for Constrained Optimization Problems." Journal of Applied Mathematics 2014 (2014): 1–15. http://dx.doi.org/10.1155/2014/606019.

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The constrained optimization problem (COP) is converted into a biobjective optimization problem first, and then a new memetic differential evolution algorithm with dynamic preference is proposed for solving the converted problem. In the memetic algorithm, the global search, which uses differential evolution (DE) as the search scheme, is guided by a novel fitness function based on achievement scalarizing function (ASF). The novel fitness function constructed by a reference point and a weighting vector adjusts preference dynamically towards different objectives during evolution, in which the ref

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Anicha, Cali, Canan Bilen-Green, and Ann Burnett. "Advocates and Allies: The Succession of a Good Idea or What’s in a Meme? (Dispatch)." Studies in Social Justice 12, no. 1 (2018): 152–64. http://dx.doi.org/10.26522/ssj.v12i1.1613.

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In this two-part Dispatch we first trace the evolution of three interdependent terms – advocacy, allyship, and accountability – as a means to highlight their changing roles in driving impactful social justice efforts, then explore how this triad is manifested in a gender equity advocacy program fashioned at a Midwestern United States university, the Advocates and Allies (A&A) initiative. In Part 1, we describe a memetic theory of culture to situate the findings of an Internet term search that reveals a mutable progression of meaning(s) for our threesome. This framework provides grounding f

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