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Articles de revues sur le sujet « Not-for-profit sector marketing »

Auteur : Grafiati

Publié le 4 juin 2021

Mis à jour le 1 février 2022

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1

Smith, Gareth, and Jim Saker. "DEVELOPING MARKETING STRATEGY IN THE NOT‐FOR‐PROFIT SECTOR." Library Management 13, no. 4 (April 1992): 6–21. http://dx.doi.org/10.1108/01435129210016618.

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Paden, Nita, M. David Albritton, Jennie Mitchell, and Douglas Staples. "The March of Dimes: branding in the not-for-profit sector." CASE Journal 13, no. 3 (May 2, 2017): 377–413. http://dx.doi.org/10.1108/tcj-10-2015-0063.

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Synopsis This case involves the March of Dimes (MOD) Foundation, the “leading nonprofit organization for pregnancy and baby health.” MOD’s mission was to support medical research, organize volunteer workers, and provide community services and education to save babies’ lives (www.marchofdimes.org). The strategic issue in the case involves creating awareness of both the mission and services of MOD and the critical issue driving that mission – premature births. The organization must create a desire for various target markets to take action in response to the problem. The main protagonist is Doug

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Morris, Michael H., and Mary L. Joyce. "On the Measurement of Entrepreneurial Behavior in Not-For-Profit Organizations: Implications for Social Marketing." Social Marketing Quarterly 4, no. 4 (December 1998): 93–104. http://dx.doi.org/10.1080/15245004.1998.9961027.

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This article explores the concept of entrepreneurship as it relates to social marketing and not-for-profit organizations. The nature of entrepreneurship is examined, as are contemporary efforts to measure it within established profit-seeking organizations. Based on this foundation, the interface between entrepreneurship and social marketing is assessed. It is argued that entrepreneurship lies at the heart of social marketing andthat concepts from the field of entrepreneurship can enhance the management of social marketing efforts. The application of entrepreneurship is then extended to the not

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Wickham, Mark, Kim Lehman, and Linda French. "Communicating marketing priorities in the not-for-profit sector: A content analysis of Australian state-museums’ annual reports." Corporate Ownership and Control 12, no. 2 (2015): 318–28. http://dx.doi.org/10.22495/cocv12i2c2p6.

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This paper analyses the marketing priorities evident in the annual reports of Australia’s six not-for-profit state-museums (who represent the largest and most influential not-for-profit heritage organisations in the country). The study provides insight into the marketing communication priorities in leading not-for-profit heritage organisations, and offers a finer-grained understanding of what is required for such organisations to effectively manage such priorities. Based on a content analysis of the annual reports, the paper proposes a Marketing Priorities Model for Not-for-Profit Organisation

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Conway, Tony. "Strategy versus tactics in the not-for-profit sector: A role for relationship marketing?" International Journal of Nonprofit and Voluntary Sector Marketing 2, no. 1 (January 1997): 42–51. http://dx.doi.org/10.1002/nvsm.6090020106.

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Rees, Patricia L. "Marketing in the UK and US Not-for-Profit Sector: The Import Mirror View." Service Industries Journal 18, no. 1 (January 1998): 113–31. http://dx.doi.org/10.1080/02642069800000007.

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Naidoo, Vik, and Terry Wu. "Innovations in marketing of higher education: Foreign market entry mode of not-for-profit universities." Journal of Business & Industrial Marketing 29, no. 6 (June 30, 2014): 546–58. http://dx.doi.org/10.1108/jbim-07-2013-0153.

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Purpose – The purpose of this study is to examine the innovations in the international activities of not-for-profit (NFP) universities. While the entry mode literature is well addressed, particularly by international marketing and business scholars, an academically interesting and managerially relevant question relates to the applicability of extant research to the emerging phenomenon of internationalization in the NFP sector. Design/methodology/approach – Using an inductive constructivist qualitative methodology grounded in 12 case studies of internationalization in the NFP education sector,

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Bakhru, Anjali. "A contingency approach to reward strategy in the UK not-for-profit sector." International Journal of Nonprofit and Voluntary Sector Marketing 5, no. 4 (November 2000): 303–17. http://dx.doi.org/10.1002/nvsm.122.

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MacMillan, Keith, Kevin Money, Arthur Money, and Steve Downing. "Relationship marketing in the not-for-profit sector: an extension and application of the commitment–trust theory." Journal of Business Research 58, no. 6 (June 2005): 806–18. http://dx.doi.org/10.1016/j.jbusres.2003.08.008.

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Rosnerova, Zuzana, and Dagmar Hraskova. "The Application and Importance of Marketing and its Tools in the Conditions of Non-profit Organizations on a Global Scale." SHS Web of Conferences 92 (2021): 02055. http://dx.doi.org/10.1051/shsconf/20219202055.

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Research background:Marketing as a separate area of activities does not immediately occur only in the environment of companies, but is also used in the environment of non-profit organizations. Although the activities of non-profit organizations differ significantly from the activities of commercially oriented companies, even in the case of non-profit organizations, marketing activities and tools are used to improve the overall progress of non-profit organizations.Purpose of the article:The article deals with the analysis of marketing activities and tools that are applied in the conditions of n

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Warnaby, Gary, and Jill Finney. "Creating customer value in the not-for-profit sector: a case study of the British Library." International Journal of Nonprofit and Voluntary Sector Marketing 10, no. 3 (2005): 183–95. http://dx.doi.org/10.1002/nvsm.18.

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Malik, Navneet, Sudhanshu Prakash Tiwari, and Gurbaksh Phonsa. "Cost Benefit Analysis of Customized Application Software for Insurance Sector Using Perfective Maintenance." Journal of Computational and Theoretical Nanoscience 16, no. 9 (September 1, 2019): 3759–65. http://dx.doi.org/10.1166/jctn.2019.8246.

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This paper discusses the profit Analysis of Customized Application Software against the standard ERP for insurance sector. This Application Software contains different modules. This application software contains different modules such as policy management, claim management, customer management and profit management, marketing management. Customized application software can work in reduced and full working dimensions which means from the given set of modules one or more than one may not working as expected. In one Application Software model the system can work in decreased state which implies t

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Johnson, Dewey E., and Douglas A. Cords. "A Strategic Approach to Enhance Management and Marketing Effectiveness: Utilizing the SOAR Leadership Model to Improve Communication for Public Sector and Not-for-Profit Organizations." Journal of Nonprofit & Public Sector Marketing 6, no. 4 (November 17, 1999): 23–39. http://dx.doi.org/10.1300/j054v06n04_03.

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Glavinić, Jerko, and Ljiljana Najev Čačija. "Marketinške aktivnosti neprofitnih organizacija u funkciji motivacije mladih na volontiranje." Oeconomica Jadertina 8, no. 2 (December 12, 2018): 3–21. http://dx.doi.org/10.15291/oec.2737.

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The non-profit sector of recent decades arises the interest of researchers and the public not only for its growth, but also the benefits it brings to the entire society. Non-profit organizations are sectoral development initiators, whereby human resources are also needed to achieve targets oriented at different target groups. In order to successfully dedicate non-profit organizations to target groups, the paramount importance is assigned to performance of marketing activities. Key segments, namely target groups, are represented by users, donors, volunteers, employees and the general public. In

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Uteubayeva, A. T., А. А. Kabiyev, and М. Imangaliyeva. "ECONOMIC ASPECTS OF BANK MARKETING AND THE REAL SECTOR." REPORTS 2, no. 330 (April 15, 2020): 150–53. http://dx.doi.org/10.32014/2020.2518-1483.44.

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In an era of rapid technological development and increasing competition, the value of the mass customer as a source of profit is growing steadily. The client becomes the main asset of the bank, its needs and requirements are in the focus of the banking business. The survival strategy in the struggle for the mass customer is based on the submission of all business processes and procedures to one single goal – customer satisfaction. In the future, business performance will be determined by the degree of customer satisfaction. The economic crisis, the crisis of industrial production is pushing fo

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Magson, Nigel. "‘Information Technology for the Not-For-Profit Sector’. by Ian Harris and Michael Mainelli. ICSA Publishing, London; June 2001; ISBN 186072303; 224 pp." International Journal of Nonprofit and Voluntary Sector Marketing 7, no. 1 (February 2002): 93–94. http://dx.doi.org/10.1002/nvsm.170.

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Manoku, Elfrida, and Mimoza Kalia. "Marketing in the Tax Administration in Albania." Annals of the Alexandru Ioan Cuza University - Economics 60, no. 1 (July 1, 2013): 67–78. http://dx.doi.org/10.2478/aicue-2013-0007.

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Abstract After the late 1970s the marketing discipline has known a considerable expansion and application not only in private sector but also in public or non-profit sector. Currently the debate is focused on how to better integrate the marketing concept and marketing function into the activities of government organizations as means of increasing the effectiveness of the delivery of public policy and citizens satisfaction. Public marketing is a new concept for the Albanian reality and very slowly is entering into the management approach. The aim of this paper is to evaluate how much is known a

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Madill, Judith, Norm O'Reilly, and John Nadeau. "Financing social marketing programs through sponsorship: implications for evaluation." Journal of Social Marketing 4, no. 1 (January 28, 2014): 22–37. http://dx.doi.org/10.1108/jsocm-08-2011-0054.

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Purpose – The purpose of this paper is to report on research designed to assess the impact of sponsorship financing of social marketing initiatives on the evaluation of those social marketing programs. Design/methodology/approach – The research utilizes an in-depth, multi-method case study of the Canadian Mental Health Association Calgary Region (CMHA-CR) who carried out a social marketing campaign concerning mental health behaviors that was largely financed by sponsors. Findings – The sponsorship of the CMHA-CR social marketing program was complex with a total of 15 stakeholders involved as s

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Mustafiz, Shahriar, Akira Nakayasu, and Mamoru Itabashi. "Marketing of Vegetable Seeds: Practice and Behavioral Inclinations of Vegetable Seed Sellers and Farmers in Selected Areas of Bangladesh." Agriculture 11, no. 4 (April 16, 2021): 364. http://dx.doi.org/10.3390/agriculture11040364.

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This research was based on a survey conducted in Bangladesh in three major seed-producing divisions, viz., Dhaka, Mymensingh, and Chittagong. Descriptive data was gathered by randomly selecting 100 peasants and 100 rural retailers for in-depth interviews. The general accounting approach was also used to assess profit and loss. The objective of the study was to analyze the marketing tendencies of vegetable seed farmers and sellers. The results showed a lack of market information, poor institutions and arrangements, poor marketing infrastructures, transportation system, and high and unfair profi

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Cui, Li, Siwei Guo, and Hao Zhang. "Coordinating a Green Agri-Food Supply Chain with Revenue-Sharing Contracts Considering Retailers’ Green Marketing Efforts." Sustainability 12, no. 4 (February 11, 2020): 1289. http://dx.doi.org/10.3390/su12041289.

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Serious environmental issues have drawn the attention of the agricultural sector. Consumers’ concerns about their personal health and food safety have stimulated the demand for green agri-food, which has also made it important to focus on the green agri-food supply chain to improve the food quality and reduce the associated environmental concerns. This paper discusses coordination issues of the green agri-food supply chain under the background of farmers’ green farming and retailers’ green marketing, and the impact of a revenue-sharing contract on key decisions of supply chain participants. On

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Greenfield, Geoffrey, and Fiona H. Rohde. "Technology Acceptance." International Journal of Information Systems and Social Change 2, no. 2 (April 2011): 26–36. http://dx.doi.org/10.4018/jissc.2011040102.

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During the past decade there has been an increasing interest in research within Not-for-Profit (NFP) organisations. Research has indicated that there are a number of characteristics that make NFPs different from other organisations. This paper considers whether workers within the NFP sector have different attitudes to technology and whether such differences affect the measures used within technology acceptance models. An exploratory study of workers within two NFPs indicated that workers within the service delivery functions of NFPs have different attitudes to technology than workers within th

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Cholid, Irfan. "ANALISIS FINANSIAL DAN STRATEGI PENGEMBANGAN USAHA MIKRO, KECIL DAN MENENGAH AMPLANG MENUJUONE VILLAGE ONE PRODUCT." JURNAL PERTANIAN 11, no. 2 (October 21, 2020): 72. http://dx.doi.org/10.30997/jp.v11i2.2212.

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The Micro, Small and Medium Enterprises (MSME) sector in Indonesia has some important roles in development, one of which is MSMEs are able to reduce unemployment due to labor force that is not absorbed in the world of work. One of the village development efforts is through One Village One Product approach. Kauman Village is the center of amplang MSME which is considered by the community to be a typical product of the area and has been operating for years and still exists up to today. Despite being operated for a while, its financial feasibility has not been recognized. In addition, business de

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Lubienski, Christopher, and Laura Perry. "The third sector and innovation: competitive strategies, incentives, and impediments to change." Journal of Educational Administration 57, no. 4 (July 8, 2019): 329–44. http://dx.doi.org/10.1108/jea-10-2018-0193.

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Purpose Much justification for third sector involvement in education advances from the notion that attributes from business and non-profit fields could benefit state-run public schools. The purpose of this paper is to explore this issue by examining theoretical underpinnings and expectations for third sector participation in public education systems, particularly with respect to educational innovations and improvements, and the structural opportunities, incentives, and impediments for such innovation. Design/methodology/approach The question is how third sector participation shapes the rate, n

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Benyoussef Zghidi, Afef, and Imed Zaiem. "Service orientation as a strategic marketing tool: the moderating effect of business sector." Competitiveness Review: An International Business Journal 27, no. 1 (January 16, 2017): 40–61. http://dx.doi.org/10.1108/cr-02-2015-0012.

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Purpose Extending the service business in manufacturing firms has received significant attention in recent research. As it has been acknowledged by many authors, developing a service orientation can offer additional benefit potential. However, achieving profit with a competitive strategy depends on the firm’s characteristics and equally on environmental ones. In this scope, the present paper aims to identify antecedents to service orientation and the impact of this strategy on the firm’s performance. Design/methodology/approach The authors first conducted a qualitative research to identify the

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Templeton, George E. "Biological control of weeds." American Journal of Alternative Agriculture 3, no. 2-3 (1988): 69–72. http://dx.doi.org/10.1017/s0889189300002204.

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AbstractA shortage of effective, non-chemical pest control measures is a major constraint to more widespread adoption of sustainable agricultural practices. Overcoming this constraint with biological pest control tactics appears to be an attainable goal but will require substantial public sector support. Biological agents that are self-perpetuating do not offer profit incentive to private industry. On the other hand, microbial pesticides, which do require annual application, often are so highly specific for particular pests that the private sector is unable to risk venture capital for their de

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Tsvetkova, A. B., B. V. Musatov, L. A. Danchenok, and Zh B. Musatova. "Researching the Importance of Atmosphere Parameters in the Medical Institution for Younger Audience." Vestnik of the Plekhanov Russian University of Economics, no. 4 (July 29, 2018): 142–51. http://dx.doi.org/10.21686/2413-2829-2018-4-142-151.

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In order to attract the attention of customers and build their loyalty the trade enterprise should stand out at the background of others. One factor promoting attainment of this goal is the shop atmosphere. This category is essential for the service sector. The idea of atmosphere is also topical for medical institutions as enterprises of the service sector. What are its components in the field of public health and how can they be used? Can the atmosphere of the medical institution influence patients’ mood? You can find answers to these questions in this article. Analysis of the degree of this

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Svubure, O., PC Struik, AJ Haverkort, and JM Steyn. "Analysis of the potato (Solanum tuberosum L.) value chain in Zimbabwe." Outlook on Agriculture 46, no. 1 (March 2017): 49–56. http://dx.doi.org/10.1177/0030727017690655.

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The performance of the Irish potato sector in Zimbabwe is not well understood. Using value chain analysis, this article evaluated the potato industry using quantitative data gathered from stakeholders using structured questionnaires, field observations, local knowledge and expert consultation. About 65% of potato production is processed as French fries and less than 35% for household fresh consumption. Average fresh potato household per capita consumption was 34 kg per year, while the total per capita consumption was 9 kg per year. Gross profit estimated at each linkage was at least 13%. Major

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Bhandari, Hemlal, Thaneshwar Bhandari, Krishna Prasad Timsina, and Hari Krishna Panta. "Supply chain efficiency of Tomato in Kathmandu valley." Journal of Agriculture and Natural Resources 4, no. 1 (January 1, 2021): 111–19. http://dx.doi.org/10.3126/janr.v4i1.33232.

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Past studies kept attention on the supply side or value chain aspects of tomato but not kept attention to the supply chain efficiency. To measure supply-side efficiencies in tomato sub-sector, this survey research organized an interview schedule with the randomly selected eighty households in Kirtipur, Chandragiri, Changunarayan, and Godawori municipalities of Kathmandu valley during April to June 2018 with semi structured questionnaire. Study estimated NRs 8,26,144/ha as net profit of tomato grown under tunnel was nearly 44% higher compared to open field condition. Further five types of marke

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Shukla, Shubhendu S., and Saurabh Bajpai. "Customer Taste & Buying Behavior for FMCG Products A Special Reference to the Rural & Sub-Urban Area of Lucknow City of Uttar Pradesh." Restaurant Business 118, no. 9 (September 27, 2019): 13–27. http://dx.doi.org/10.26643/rb.v118i9.7921.

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The sub-urban market is one of the best opportunities that FMCG companies trying to cash now a days and the companies tries to put their effort to get the best results from these companies. For any of the common family in these areas a major portion of the monthly budget of each household is reserved for FMCG products. The amount of these products distributed in the market against FMCG products is very high, as the compared with the number of products the customers consumes. The condition of competition in FMCG sector is extremely high resulting in extreme pressure on margins of profit.

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Dabas, Harkesh, Sarang Deo, Manisha Sabharwal, Arnab Pal, Sachin Salim, Lakshmi Nair, Kaartikeya Chauhan, et al. "Initiative for Promoting Affordable and Quality Tuberculosis Tests (IPAQT): a market-shaping intervention in India." BMJ Global Health 4, no. 6 (November 2019): e001539. http://dx.doi.org/10.1136/bmjgh-2019-001539.

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A majority of patients with tuberculosis (TB) in India are diagnosed and treated in the private sector. Yet, most private providers do not use most recent WHO-endorsed microbiological tests such as liquid cultures, line probe assays and Xpert MTB/RIF due to a combination of factors such as lack of awareness, misaligned incentives and high prices that are unaffordable for patients. We designed a market-based approach to transform a high-price, low-volume market equilibrium into a low-price, high-volume equilibrium to improve the uptake of these tests. Toward this end, a non-profit consortium of

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Claro, Priscila Borin de Oliveira, and Nathalia Ramajo Esteves. "Sustainability-oriented strategy and Sustainable Development Goals." Marketing Intelligence & Planning 39, no. 4 (January 14, 2021): 613–30. http://dx.doi.org/10.1108/mip-08-2020-0365.

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PurposeSustainability-oriented strategies involve considering all possible environmental, social and economic factors that impact stakeholders and sustainable development. They could be a crucial contribution of the private sector to Sustainable Development Goals (SDGs). The study’s objective is twofolded. First, the authors want to discover if enterprises doing business in Brazil are contemplating the SDGs in their strategies. Second, the authors want to identify the external and internal factors that motivate them.Design/methodology/approachThe authors collected data through an online survey

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Grymak, A. V. "Economic features of the formation of the market of meat production (problems, developmental focus)." Scientific Messenger of LNU of Veterinary Medicine and Biotechnologies 20, no. 86 (February 26, 2018): 23–27. http://dx.doi.org/10.15421/nvlvet8604.

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A stable agrarian sector is the basis of the progressive socio-economic development of any country. In this format, the functioning of market-based economic systems is particularly relevant to a life-sustaining industry such as agriculture and cattle breeding, in particular. It is a market with exhausting market mechanisms that can act as an economic regulator of relations between its participants, to formulate demand and supply, and to see «itself» in it is an actual and priority task. The sector of meat cattle breeding was a rather complex and time-consuming period of recognition of market r

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Das, Gopal, John Peloza, Geetika Varshneya, and Todd Green. "When do consumers value ethical attributes? The role of perceived quality in gift-giving." European Journal of Marketing 55, no. 1 (September 23, 2020): 315–35. http://dx.doi.org/10.1108/ejm-02-2019-0202.

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Purpose Although research demonstrates the importance of ethical product attributes for consumers, a prior study has not examined the role of consumption target (i.e. self-purchases vs gift-giving) on consumers’ preference for products with ethical attributes. Notably, consumers’ preference for quality can differ between self-purchases and gifts, and the presence of ethical attributes can impact product quality perceptions. The purpose of this paper is to examine how the presence of ethical attributes alters decision-making in a gift-giving context using perceptions of product quality as an ex

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Hübner, Alexander. "A decision support system for retail assortment planning." International Journal of Retail & Distribution Management 45, no. 7/8 (July 10, 2017): 808–25. http://dx.doi.org/10.1108/ijrdm-09-2016-0166.

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Purpose Because increasing product variety in retail conflicts with limited shelf space, managing assortment and shelf quantities is a core decision in this sector. A retailer needs to define the assortment size and then assign shelf space to meet consumer demand. However, the current literature lacks not only information on the comprehensive structure of the decision problem, but also a decision support system that can be directly applied to practice in a straightforward manner. The paper aims to discuss these issues. Design/methodology/approach The findings were developed and evaluated by me

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Bressolles, Grégory, Francois Durrieu, and Kenneth R. Deans. "An examination of the online service-profit chain." International Journal of Retail & Distribution Management 43, no. 8 (August 10, 2015): 727–51. http://dx.doi.org/10.1108/ijrdm-11-2013-0214.

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Purpose – The purpose of this paper is to study the service-profit chain (SPC) on e-service quality dimensions, online customer value (CV) dimensions, e-satisfaction, and e-loyalty in an e-commerce context. Design/methodology/approach – A total of 2,813 internet customers filled in an online questionnaire after completing a specified task on one of 28 wine web sites from seven countries. Findings – The results highlight the impact of the dimensions of e-service quality (information, aesthetics, ease of use, security/privacy, and reliability) on the dimensions of online CV (functional, economic

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Shynkaruk, L., T. Vlasenko, A. Sukhanova, and Yu Vlasenko. "Marketing tools to increase efficiency and competitiveness of poultry production enterprises." Bioeconomics and Agrarian Business 11, no. 2 (September 24, 2020): 113–26. http://dx.doi.org/10.31548/bioeconomy2020.02.113.

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Organizational and economic principles of poultry production, which are formed by the system of internal and external factors, have been researched in the article. To diagnose these factors, the system of developed economic indicators has been used. The evaluation and analysis of these indicators make it possible to determine the state of organizational and economic level of poultry production enterprises. The main purpose of this research is to highlight the study outcomes of poultry industry development at Ukrainian enterprises. It is planned to analyse the structural dynamics of poultry num

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Bowen, Mauvalyn Manzia. "Jamaican micro/small entrepreneurs: a comparative assessment of their motivations and problems." Journal of Research in Marketing and Entrepreneurship 23, no. 1 (June 2, 2021): 122–38. http://dx.doi.org/10.1108/jrme-02-2020-0019.

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Purpose The purpose of this paper is to assess the motivations and challenges faced by three groups of micro and small entrepreneurs in Jamaica, as well as factors that might contribute to their success. Success was operationally defined in the study as profit. Design/methodology/approach Data from a survey of 192 micro and small entrepreneurs in the urban informal sector of Jamaica were used in the study. The design tracked a descriptive survey approach with multivariate analysis. A structured questionnaire was used to collect the data with some open-ended flexible questions. The structured q

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Chhabra, Gurpreet Kaur. "Satisfying Service Customer through a Strong Service Strategy." IRA-International Journal of Management & Social Sciences (ISSN 2455-2267) 12, no. 2 (July 20, 2018): 25. http://dx.doi.org/10.21013/jmss.v12.n2.p2.

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Services require a lot of customer interaction and involvement. Research in the field of service marketing suggests that this particular sector mainly earns profit from customer retention. Therefore the need of the hour is to design a strong service strategy. It is easy to get a customer through strong advertising or publicity efforts but retaining customers and keeping them delighted is almost impossible for any firm. Therefore they have to continuously keep on innovating in order to understand and surpass the rising customer expectations. But still at times despite of the best efforts of com

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Blake, Julian, Sonja Fourie, and Michael Goldman. "The relationship between sports sponsorships and corporate financial returns in South Africa." International Journal of Sports Marketing and Sponsorship 20, no. 1 (February 4, 2019): 2–25. http://dx.doi.org/10.1108/ijsms-12-2016-0088.

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Purpose Sponsorship is a major contributor to income in the South African sports arena, and is a critical component allowing sports unions to remain financially viable and sustainable. Sports sponsoring companies, however, have long questioned the financial returns generated from these ventures. The purpose of this paper is to understand whether financial returns of companies with sports sponsorship in South Africa are significantly different to those without. This research was conducted on Johannesburg Stock Exchange (JSE) listed companies that sponsored sport consistently between 2000 and 20

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Tosida, Eneng Tita, Fajar Delli Wihartiko, Utep Utep, and Fredi Andria. "Prospect Prediction Model Of Indonesian Telematics Medium Large Size Enterprises Using Deep Learning Approach." IJEEIT International Journal of Electrical Engineering and Information Technology 4, no. 1 (February 8, 2021): 56–65. http://dx.doi.org/10.29138/ijeeit.v4i1.1308.

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Analysis of business prospects is an important part of predicting a country's economic conditions. Currently, the prediction of prospects for medium-big sized enterprises (MLE) in the telematics sector has not been widely researched and represented as a factor of economic development in Indonesia. In fact, in accordance with the development of the Industrial Revolution 4.0, the telematics sector business is one of the pillars that is a priority to be developed in Indonesia. The main purpose of this study is to construct the prediction model for prospects in the Indonesian telematics LME sector

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Irfan, Tooba, and Muhammad Talha Salam. "Kaarvan Crafts Foundation: embracing digital literacy for women empowerment." Emerald Emerging Markets Case Studies 10, no. 4 (December 1, 2020): 1–34. http://dx.doi.org/10.1108/eemcs-06-2020-0215.

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Learning outcomes The learning outcomes are as follows: educate the students about the challenges in the development sector in general and in work of organizations working for women empowerment in particular; understand the overall concept of women empowerment vis-à-vis social entrepreneurship; explain the importance of technology in entrepreneurship, social entrepreneurship and development sector especially in marginalized communities in developing countries; and learn operational-level resource management in a resource-constrained setting of a non-profit sector. Case overview/synopsis Kaarva

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McKenzie, Brent, and Emily Hunter. "A case study of a non-profit organization in an emerging economy: O fonds in Latvia." Baltic Journal of Management 16, no. 1 (November 3, 2020): 155–72. http://dx.doi.org/10.1108/bjm-02-2020-0039.

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PurposeThe focus of this research is to present a case study of a small Latvian-based non-profit organization (NPO), O fonds (Oncology Foundation), and how they are an exemplar of the challenges facing NPOs in countries that do not have a strong history of NPO success. The research is supported through primary data collection of multiple interviews and correspondence with the key informant of O fonds, the CEO. These insights were supported with secondary data analysis of the history of NPOs in emerging markets, as well as the history of cancer screening in Latvia.Design/methodology/approachIn

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Mohapatra, Sanjay, Amit Nayak, Ankita Bhangadiya, Ipshit Bagchi, Pradeep Kumar Sharma, and Sukanya Behera. "A dilemma of terracotta professional – the case of implementing information systems in a terracotta unit." Emerald Emerging Markets Case Studies 4, no. 4 (October 1, 2014): 1–19. http://dx.doi.org/10.1108/eemcs-04-2013-0038.

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Subject area The case concerns strategy. Study level/applicability This study is applicable to information system, development sector and application of technology in development sector. Case overview Krutika Terracotta Unit is a small unit located in Bhubaneswar, Odisha (India), owned by Mr Tarun Tapan Sahoo. The organization product portfolio varies from decorative statues, pots and vessel to customized products demanded by customers. Organization is also involved in training and renting the products for traditional fairs, marriages and religious ceremony in Bhubaneswar along with order sale

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Lestari, Emi, and Hardi Bahar. "ANALYSIS OF THE CAPABILITY OF SALES STRATEGIES ON THE PERFORMANCE OF MSMES IN BATAM CITY IN THE FACE OF THE COVID 19 SITUATION." JOURNAL OF APPLIED BUSINESS ADMINISTRATION 5, no. 1 (March 31, 2021): 76–83. http://dx.doi.org/10.30871/jaba.v5i1.2705.

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MSMEs are part of Indonesia's economic growth. This global pandemic has had a significant impact on all aspects of the world and in fact it is not only in foreign countries, the Indonesian state is also about a tremendous impact on the national economic sector, especially for Micro Enterprises; Small; and Intermediate. In recent years, developments in the MSME sector have had obstacles and weaknesses that are commonly faced by entrepreneurs in terms of improving their business performance, including the lack of a good capital system and the amount and source of capital, lack of managerial abil

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Armando, Pedro D., Sonia A. Uema, and Elena M. Vega. "Integration of Community pharmacy and pharmacists in primary health care policies in Argentina." Pharmacy Practice 18, no. 4 (October 22, 2020): 2173. http://dx.doi.org/10.18549/pharmpract.2020.4.2173.

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Argentina is a federal republic with approximately 44 million people, divided into 23 provinces and an autonomous city, Buenos Aires. The health system is segmented into public, social security and private subsystems. The social security and private sectors cover more than 60% of the population. Total health expenditure in 2017 was 9.4% of gross domestic product. Primary health care (PHC) was considered as the principal strategy for universal coverage policy for health system reform in Latin America at the end of 20th century. The most remarkable characteristics of the Argentinian health syste

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Chauhan, Roma, and Amit Kumar. "Practo Technologies: the online way of life!" Emerald Emerging Markets Case Studies 3, no. 7 (November 14, 2013): 1–19. http://dx.doi.org/10.1108/eemcs-06-2013-0127.

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Subject area Innovation, information technology, e-marketing and sales, strategy and entrepreneurship. Study level/applicability The case is intended for use in advanced graduate and executive education level management and technical programs of study. The case is high inter-disciplinary appropriate for all courses dealing in use of innovation, information technology, entrepreneurship, marketing and sales and strategy. Case overview Practo Technologies Pvt Ltd is a company established in 2008 by entrepreneurs Shashank, N.D. along with Abhinav Lal. At Practo Technologies engineers practice to c

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Asaolu, T. O., O. Oyesanmi, P. O. Oladele, and A. M. Oladoyin. "Privatisation and commercialisation in Nigeria: Implications and prospects for good governance." South African Journal of Business Management 36, no. 3 (September 30, 2005): 65–74. http://dx.doi.org/10.4102/sajbm.v36i3.636.

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The privatisation and commercialisation Decree No. 25 of 1988 (amended 1999) which provided the legal backing for the Technical Committee of Privatisation and Commercialisation (TCPC), began the major paradigm shift in the conceptualisation of public enterprises in Nigeria. The paper primarily examined the privatisation exercise in Nigeria since 1988. It also attempted to provide measures that will simplify the complex process of privatisation with the hope of lessening the probability of crisis. The paper considered the impact of privatisation on performance of privatised companies, changes i

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Chigudu, Daniel. "Aligning profit making organisations’ strategy to the public sector for improved performance: Market orientation." Corporate Ownership and Control 13, no. 1 (2015): 574–82. http://dx.doi.org/10.22495/cocv13i1c5p5.

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This study is a review of the market orientation concept in relation to performance in the public sector. Related literature reveals a positive correlation of market orientation and public sector performance. Although the MARKOR scale, a process approach and the behavioural approach show a significant organisational performance in the profit making organisation, these models appear to have focussed mainly on generic issues in the public sector. The SERVQUAL instrument attempts to only gauge service delivery quality and not the implementation of the marketing concept which defines market orient

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Lickus, Petras. "Two-sided Market Effect in Lithuanian Mobile Communications Market." Engineering Economics 23, no. 1 (February 15, 2012): 83–89. http://dx.doi.org/10.5755/j01.ee.23.1.1225.

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The paper deals with the activity of Lithuanian mobile communications operators in the context of two-sided market. One knows that value of goods and services grows with an increasing number of people using them. There are products that are used in conjunction with other products at the same time. The latter, when used alone, are almost worthless. Buyers who use these products make up networks. In these networks user utility grows logging in new users. The market characterized by this feature is called a network market and its positive effect of consumption is network externality. Network exte

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Truong, V. Dao. "The career paths of social marketing doctoral graduates." Journal of Social Marketing 7, no. 1 (January 3, 2017): 18–50. http://dx.doi.org/10.1108/jsocm-04-2016-0018.

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Purpose Although the social marketing field has developed relatively quickly, little is known about the careers of students who chose social marketing as their main subject of study. Such research is important not only because it reveals employment trends and mobility but also because it informs policy making with respect to curriculum development as well as raises governmental and societal interest in the social marketing field. This paper aims to analyse the career pathways of doctoral graduates who examined social marketing as the subject of their theses. Doctoral graduates represent a spec

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