Thèses : « Porter’s Five Forces analysis »

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Andersson, Patrick, et Alexander Brewer. « Analysis of the Commercial Launch Industry : Determining Competitiveness using Porter’s Five Forces Framework ». Thesis, Jönköping University, IHH, Nationalekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52879.

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This thesis aims to analyze the rules of competition of the commercial launch industry between the years 2010-2020 to better understand the market and gain strategic insights for market share captivation or profitability. The industry is analyzed quantitively within the theoretical framework of Porter's five competitive forces. By the means of a Pooled OLS model, we conduct a regression analysis with five industry proxies that closely relate to Porter’s five forces to explain competition in the industry. The results provided us with enough evidence that quantitively applying Porter’s five forces with industry specific proxies leads us to a better understanding of competition in the commercial launch industry. Furthermore, the analysis reveals that the strongest competitive force is the threat of buyers. While the threat of competitive rivalry, power of suppliers and new entrants are relatively weak but highly significant, the threat of substitutes is of very low significance to affect market competition. The result of the analysis is then used as a tool to provide strategic insights for industry actors for optimal positioning in the market. Finally, we present some suggestions for future research on the subject, as well as other industry analysis using the theoretical framework.

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OZHOGINA, SOFYA, RIIKKA PELLONPÄÄ et JEKATERINA ZOTOVA. « Approaching the green market : Swedish natural and organic cosmetic industry analysis ». Thesis, Högskolan i Borås, Institutionen Handels- och IT-högskolan, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17015.

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The research in natural & organic cosmetics field is particularly scant, and especially in Sweden, no research has been done on the industry of natural & organic cosmetics. In consideration of the global eco-trend and also in order to overcome this research gap, this current thesis is focused on studying Swedish natural & organic cosmetics industry, which nowadays appears to be competitive and challenging as never before. Sweden is one of the most environmentally conscious countries where the consumption of cosmetics reached 15 billion SEK in 2011. There are number of companies and brands which categorize them as natural, and continuously look for ways to attract new and keep existing customers. The increased consumer demand for natural & organic products can be observed, consumer awareness coupled with willingness to purchase products that fit their principles and values, as well as consumer price-sensitivity as a result of global recession and their pursuit of making the best value of money. The requirement of natural beauty products are increasing and are available on environmentally-conscious Swedish market. The motivation behind this study is to enhance understanding about the natural & organic cosmetics industry in Sweden, and take a deeper look by over viewing some companies which are presented on this market. Understanding the industry structure is particularly important. Modified Porter’s five forces model has been used in this thesis in order to make the industry analysis.

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Uhríková, Anna. « Strategie rozvoje podniku ». Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-223918.

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The master´s thesis deals with the development strategy of the company. The thesis contains the characteristics of strategic management, analysis of external and internal environment of the company. The results of the analysis are summarized in the SWOT analysis, which is the basis for formulating recommendations. The main objective is the preparation of recommendations for the development of business strategy in the specific industry.

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Mikesková, Dana. « Založení malého podniku ». Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-416781.

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The master‘s thesis is focused on the establishment of a small company, namely CrossFit gym, for which a business plan has been created. CrossFit gym will offer CrossFit lessons, individual trainings or only entrances with the possibility of using gym equipment. The solution is using Porter's five forces model, SLEPT analysis, SWOT analysis, market research using a questionnaire survey, 4P marketing mix and risk analysis. The main chapter of the thesis are Custom Proposals Solutions, where a detailed business plan is developed. The aim of this work is to create a proposal for establishing a small business.

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Kyseľová, Barbora. « Návrh strategie společnosti ESET ». Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-234379.

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Diplomová práce navrhuje strategické řešení pro firmu ESET podnikající v oboru zabezpečovacího softwaru pro různé platformy. Ke kritickému prozkoumání trhu byly použity Porterův model pěti sil a také SWOT analýza. Taktéž použitá metoda benchmarkingu objasňuje trendy na tomto specifickém trhu. S ohledem na současní situaci na trhu jsou navrhnuty strategické řešení pro budoucí růst společnosti.

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Nguyen, Viet Hung. « Expanze podniku na zahraniční trh ». Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-399372.

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This diploma thesis is focused on formulation of a business plan for development of the company Jonckers Translation & Engineering, Ltd., which intends to open a new branch office in Ecuador. In this thesis the business proposal approach is applied. To accomplish the analytical part methods of external and internal environment analysis were used. The proposal is focused on formulation of a business plan.

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Nedvědová, Jana. « Podnikatelský plán pro založení rodinného penzionu v obci Tři Studně ». Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-402077.

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This Master's thesis deals with the processing of a business plan for establishing a family guesthouse in Vysočina region in the village Tři Studně. The theoretical basis of the thesis includes development and growth of the company, company strategy, external and internal environment analysis, customer analysis and SWOT analysis. The practical part analyzes the current situation, the description of the pension and its surroundings. The design part calculates the cost of the project, predicts sales and average cost of accommodation.

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Kniš, Leo. « Návrh obchodnej strategie firmy vstupujúcej na slovenský trh ». Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-403850.

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Táto diplomová práca sa zaobera témou, ako môže jeden z najväčších operátorov na trhu s hazardnými hrami zvládnuť zmenu zákona na Slovensku. V teoretickej časti práca obsahuje prehľad foriem vstupu na trh. Teória je následne použita na stanovenie hlavného cieľa práce, ktorým je návrhnutie možnej stratégie vstupu na slovenský trh.

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Košťál, Karel. « Analýza vybrané firmy ». Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223242.

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This Master’s Thesis is analyzing the FINO-trade company, relations with it’s branch surroundings and it’s working processes. It is based on easy analytical tools, which is SLEPTE analysis, SWOT analysis, Porter’s five forces model and Kralicek’s QUICKTEST. The ambition is to propose an arrangement to grow and fix it’s market position.

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Černý, Radim. « Hodnocení finanční situace podniku a návrhy na její zlepšení ». Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377388.

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The diploma thesis focuses on evaluation of the financial situation in the selected company in the period 2014-2016 and proposals to its improvement. It contains a theoretical framework, a characteristic of a specific company, a strategic analysis of its current situation including an analysis of its financial condition and the resulting proposal for improvement of current situation.

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Kostka, Matej. « Analýza firmy pomocí vybraných metod ». Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-223879.

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The subject of this diploma thesis is to analyse the Dolkam Šuja Company, a.s. Through the selected methods, described in the first part, the company’s current situation is evaluated and on its basis the measures for improving the current state of the company are proposed.

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Stupka, Rudolf. « Spokojenost zákazníků a návrhy na zvýšení její úrovně ». Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-316711.

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The diploma thesis focuses on customer satisfaction. The main purpose is the evaluation of the component analyses which is followed by the composition of proposals on how to improve the level of customer satisfaction. The first part of the thesis is concerned with theoretical background. The other part presents the examination of current situation by the means of internal and external analyses. The current customer satisfaction level is studied using a questionnaire. The final part includes specific suggestions for improvement of customer satisfaction based on previous analyses.

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Balcárková, Nela. « Posouzení informačního systému firmy a návrh změn ». Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442944.

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This thesis examines IT systems within a chosen firm and establishes recommendations for improvement. The first part of the thesis presents theoretical background and foundation of the matter in question, while the second part introduces the reader into the chosen firm and the analysis of its IT systems. The last third part concludes with the recommendations for improvement, which aim to increase the efficacy of the firm’s IT systems and eliminate the systems’ weaknesses and constraints.

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Kučera, Tomáš. « Spokojenost zákazníků ». Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-399944.

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The diploma thesis focuses on customers satisfaction in chosen company. Based on results of sectorial analyses there were made up proposals there in order to increase satisfaction of customers. First part of the thesis describes theoretical data. Next part analyses current situation of the company via internal and external background. With the help of questionnairy survey actual aspect of customer's satisfaction was analyzed as well. After data aggregation from the questionnaire acquired information will be evaluated and consequently there will be created particular proposals there in order to increase satisfaction of customers.

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Fidrmucová, Markéta. « Analýza firmy pomocí vybraných metod ». Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223588.

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This Master’s Thesis analyzes the S&K LABEL company. It is a printing company that is engaged in the manufacture of self-adhesive labels. The thesis is a description of external and internal environment of company. Based on an evaluation of each analysis, proposals for improvement in the company are also provided.

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Marečková, Tereza. « Spokojenost zákazníků ». Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377376.

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The master thesis is focused on customer satisfaction of the selected facility. Proposals of customer satisfaction are based on partial analysis. The first part of the thesis is focused on a theoretical basis. The second part is analytical and is focused on current state of the company and its evaluation through external and internal environment analysis. Last part of the thesis contents proposals to increase customer satisfaction.

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Novák, Roman. « Kritická analýza vstupu společnosti na německý trh a porovnání s analýzou expanze společnosti na polský trh ». Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-234409.

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Tato diplomová práce se věnuje kritické analýze vstupu společnosti Student Agency na německý trh a srovnání s analýzou vstupu téže společnosti na trh polský. V první části se práce zabývá teoretickými poznatky k jednotlivým metodám analýzy provedeným v praktické části této práce. Další část se poté zabývá samotnou společností Student Agency jako takovou, jejím vývojem a všemi službami, které poskytuje konečným zákazníkům. Praktická část poté analyzuje společnost pomocí několika různých marketingových metod, mezi které patří například Porterův model pěti sil nebo SWOT analýza. V závěru práce shrnuje autor analýzu vstupu na německý trh a zároveň je zde poskytnuto srovnání s analýzou vstupu společnosti na polský trh.

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Zemková, Kateřina. « Hodnocení ekonomické situace zvolené korporace (soukromoprávní nebo veřejněprávní) pomocí vybraných metod a návrhy na její zlepšení ». Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443005.

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This master’s thesis deals with the analysis of a selected business entity, which is the ZUBR brewery, a. s. With the help of analyzes examining the internal and external surrounding of the company will be determined the current situation of chosen company. Based on the performed analyzes will be developed proposals to improve the current situation.

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Pataky, Štefan. « Posouzení efektivnosti ubytovacího rezervačního systému a návrh změn ». Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-223789.

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This thesis deals with the proposals for the information system modifications, especially in the accommodation reservation system, in order to gain a competitive advantage. The proposal is based on the SWOT analysis, Porter’s five forces analysis and analysis of balance and effectiveness of information system. Emphasis is placed on the design of modification and identifies its potential problems.

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Buďová, Iveta. « Analýza strategie konkurenceschopnosti vybrané organizace ». Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-202055.

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The aim is to analyze the competitive environment of the selected organization, in which the student focuses on rivalries between competitors in terms of its substance, behavior (practices) competition, the probability of attack, reprisal from the competition and dynamic environment. He also analyzes the sources and competitiveness indicators (success) and sources of competitive advantage in the industry (market segment), with the help VRIO analysis identifies the key capabilities, which are selected organization source of competitive advantage over competitors. Outcome of this work is to design a strategy for the competitiveness of selected organizations along with steps for its implementation.

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Škardová, Pavla. « Strategická analýza podniku ». Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-203793.

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The aim of this diploma thesis is to carry out external and internal analysis of the firm according to selected analytic methods mentioned below. The fractional aim of this thesis is to find out what the preferences of customers are like in present times, when, in order with the needs of the firm, and concurrently with respect to the main aim of this diploma thesis, the research question was defined. On the basis of results of the questionnaire survey, I am able to answer this question. The diploma thesis is divided into two parts, theoretical-methodological part and application part. The theoretical-methodological part is dedicated to the basic concepts of strategic management, and it also represents characteristics of selected methods of strategic analysis and questionnaire survey. In the application part, there are applied theoretical findings, and there is also represented the analysis of external and internal surrounding of the firm. From the analyzes of external surrounding, there were used PEST, the method 4C, analysis of the sector and competitive environment, questionnaire survey and value curve. In order to research the internal environment of the firm, there was used the analysis of internal sources. Results of particular analyzes were summarized in the SWOT analysis, which serves as a background for particular strategic recommendations of the firm. On the basis of the results of the questionnaire survey and value curve, there was established recommendation what direction the optics should take, and how the company should improve the sales of products and services. Other applied methods were the interview and the analysis of documents. Further off, there were applied mathematic-statistic methods, most of all absolute and relative frequency, cross analyzes, median. All collected information and results of the survey were used for processing of the theme of this diploma thesis. I do not have many comments after evaluation of results of the survey and SWOT analysis. But I would still suggest several minor adjustments or changes. Particular recommendation and suggestion of possible changes may contribute to the successful achievement of targets established by the firm, so it would be possible to keep steady clientele, which could be eventually extended. Outputs of the analysis and final recommendation are fully applicable during decision-making carried by the optics management.

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Franek, Jan. « Spokojenost zákazníků ». Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442923.

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The subject of this thesis is to analyze customer satisfaction of the climbing center „Tendon Wallstreet Jihlava“. The thesis is divided into four main parts. The first part is the goals of the work and the chosen methodology. The second part contains a theoretical description, which is based on literature. In the next part I use selected methods and analyzes to map the current situation. The last fourth part is the actual proposal based on the findings of the questionnaire survey to improve the level of customer satisfaction.

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Zavoralová, Eva. « Analýza vybrané firmy ». Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223380.

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The master´s thesis is focused on the analysis of real estate company M&M reality holding, a.s.. The mapping of the analysis focuses on the professional environment using the PEST analysis, Porter's five forces analysis, SWOT analysis and financial analysis. In the conclusion I propose recommendations that should lead to improve the current situation.

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Bortlová, Hana. « Vstup na nový trh a analýza potencionálních rizik pro firmu ». Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2014. http://www.nusl.cz/ntk/nusl-233052.

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Ahlqvist, Pontus, et Carl Andréasson. « Competiveness among apparel manufacturers in Istanbul : An industry analysis ». Thesis, Uppsala University, Department of Business Studies, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-89123.

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This paper is the result of a minor field study conducted in Istanbul, Turkey, during the period of November and December 2007. The purpose of the paper is to investigate the current business environment for apparel manufacturing in Istanbul. Research was carried out through an industry analysis in terms of competition and potential future development for apparel manufacturers.

The research has been carried out through interviews with actors related to the apparel manufacturing segment. Interviewees include five manufacturers, two sourcing agents, one trade organization and one professor with research in the area.

Our findings concerning the business environment are based on Michael E. Porters theoretical framework on “How Competitive Forces Shape Strategy”. In the case of Turkish apparel manufacturers this paper concludes how the barriers of entry for new actors are high, unless integrating forward. Additionally in general terms the suppliers have a weak bargaining position while customers are relatively strong in the bargaining process. The rivalry among apparel manufacturers is low, but it can be stated how less differentiated manufacturer experience significant higher level of rivalry. Further on this paper also concludes how these factors not are affected by any substitute products, much due to the broad scope of the study.

In respect to these factors a general strategy used by apparel manufactures has been identified as they try to affect the balance of these competitive forces through e.g. differentiation and vertical integration.

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Holubová, Barbora. « Podnikatelský plán pro hotel Panorama ». Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2015. http://www.nusl.cz/ntk/nusl-233139.

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The theme of this thesis is to create a business plan for the reopening of the mountain hotel Panorama in Deštné v Orlických horách. The first part describes the theoretical basis of the work consiste of an explanation of basic concepts and description of specific analytical methods. The analysis of the current status rate a market environment by using internal and external analyses. The final section focuses on the creation of a concrete business plan.

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Kunder, Róbert. « Hodnocení finanční situace podniku a návrhy na její zlepšení ». Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-224245.

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Master´s thesis evaluates financial situation of chosen company between years 2007 and 2011 through methods of financial analysis and analysis of enviroment of company. Financial analysis will be performed by analyzing ratio systems and analysis of absolute, differential and ratio indexes. Solutions, that might help current situation of company, will be suggested and based on results of analysis.

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Do, Hai Linh. « Strategie vstupu společnosti Netflix na český trh ». Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-234336.

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Tato diplomová práce kriticky zkoumá analýzu vstupní strategie společnosti Netflix, který hodlá vstoupit na český trh, s cílem navrhnout vhodná doporučení. Práce obsahuje detailní analýzu společnosti a současného stavu trhu v České Republice. Kriticky přezkoumané teoretické rámce a aplikované analýzy jsou následně použity jako základ pro argumentaci a vyhodnocení problematiky strategie. Doporučení pro expanzi jsou poskytovány na základě vyhodnocených průzkumu a analýz.

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Brabcová, Sanda. « Strategie podniku ». Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76406.

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The aim of this thesis is to conduct strategic analysis and create a strategy for travel agency Autoturist a.s. Part of the analysis is research on external environment that includes PEST analysis, 4C method and Porter's five forces analysis. Internal environment is explored especilly with financial analysis, analysis of resources and SWOT analysis. Outcome is to propose concrete strategy for selected company.

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Zeman, Tomáš. « Analýza firmy vybranými metodami ». Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225272.

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This thesis is focused on the analysis by means of appropriate analytical methods. The theoretical part defines the content of the concepts and describes selected methods for its measurement and evaluation of factors placed upon it. The practical part applies the selected method for enterprise DSB EURO ltd. In conclusion summarizes the lessons learned and proposed measures for the future development of the company.

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Šebestová, Michaela. « Podnikatelský záměr - založení reklamní agentury ». Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-317114.

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The subject of the thesis is to create a business plan for establishment an advertising agency. The theoretical part follows the analytical part, which contains important information and analysis. In the practical part is created a timetable, a business plan and evaluated the risks.

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Ondrášek, Pavel. « Návrh marketingové strategie pro vybraný hotel ». Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-403839.

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Diplomová práce je rozdělena do třech části. První část se zaobírá teoretickými východisky vztahujícími se k marketingu a marketingové strategii. Poznatky z teoretických východisek jsou pak aplikovány k analýze současného stavu a prostředí hotelu. Na základě výsledků jednotlivých analýz je pak navrhnuta samotná marketingová strategie.

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Tomek, Tomáš. « Strategická analýza společnosti Škoda Transportation, a.s ». Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-203841.

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The aim of this thesis is to perform a strategic analysis of the company Škoda Transportation, a.s. Strategic analysis will be carried out for the period 2010 - 2014 and the obtained results will be compared with the competition and the industry. The thesis is divided into four parts: introduction, theoretical part, analytical part and summary. The reasons, why the topic has been chosen and basic information about the problem, are mentioned in the introduction. Theoretical part contains methods and techniques which are then used in the analytical part. The last part summarizes results obtained in the analytical part.

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Horsten, Sharon. « The impact of competition on the product-market strategies of entities in the pharmaceutical industry / Sharon Horsten ». Thesis, North-West University, 2004. http://hdl.handle.net/10394/549.

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There can be little doubt that competition in the pharmaceutical industry has increased considerably over the past few years. Growth in the pharmaceutical industry in South Africa has been affected adversely in recent years by the increased competition from generic drug manufacturers. As soon as a drug comes off patent, competitors are ready with generic copies, resulting in price drops. Pharmaceutical companies are therefore forced to continually evaluate their existing strategies, to ensure that their financial performance remains at the desired level. This study aims to determine the importance that entities in the pharmaceutical industry attach to competition during the strategy-formulation process. The study will also attempt to provide an understanding of how entities have adapted their product-market strategies, as identified by Ansoff, over the past five years. As an ancillary objective, this research aims to determine whether the level of competition in the industry has adversely affected the financial performance of the entities competing within the industry. Entities within the pharmaceutical industry consider the level of competition in the industry to be very high, and, accordingly, it is one of the major factors that they consider when determining which product market strategy to adopt. Because of this, the product-market strategies adopted by entities in the pharmaceutical industry have changed substantially over the past five years. No strategy is, however, dominant. Over the past five years, most of the entities in the pharmaceutical industry have displayed improved profitability, risk and cash flow-ratios, as well as growth in revenue, net profit and net asset value. This improvement in financial performance is despite an increased level of competition. It can therefore be concluded that the level of competition in the pharmaceutical industry is not reflected directly in the overall financial performance of companies in the industry.
Thesis (M.Com. (Management Accounting))--North-West University, Potchefstroom Campus, 2005.

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Balák, Tomáš. « Návrh strategie expanze leteckého dopravce na holandský trh ». Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443132.

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The main goal of the diploma thesis is to develop a proposal for the expansion of the air carrier to the new Dutch market based on an analysis of the current state and analysis of the selected market with regard to the limitations and specific characteristics of the aviation industry. The theoretical part is focused on the theoretical background obtained from the publications focused on market analysis, expansion and also on publications focused on the aviation industry. The practical part focuses on the company Smartwings a. s., its analysis of the current state and also the analysis of the selected market. The last part is focused on the elaboration of the expansion proposal and the calculation of the costs associated with the expansion, the evaluation of the risks and the mitigation of their impact on society.

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Ďurkechová, Zuzana. « Návrh na zlepšení marketingového mixu ve vybrané společnosti ». Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442966.

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The diploma thesis deals with a proposal to improve the marketing mix of the pension with restaurant Koliba pod skalami. The thesis consists of three parts, theoretical part, analytical part and the proposal. The introductory, theoretical part deals with the definitions of basic concepts associated with marketing, marketing mix and forms the theoretical framework of the work. The analytical part of the work deals with the characteristics of the company, a description of the current situation, analysis of the external and internal environment, marketing mix and the results of a questionnaire survey. Based on the results of the analytical part, the proposal part of the thesis contains suggestions for improving the marketing mix.

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Weberová, Martina. « Konkurenční strategie firmy ». Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223187.

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The main goal of this thesis is to define factors, based on external and internal analysis, which affect potential success of actual manufacturing concern and design strategical recommendations, which offer evaluation and possibilities of future development to the company management. This thesis is divided into three parts – theoretical part, analytical part and project part. Basic terms, used methods and analyses of external and internal influences are described in the theoretical part. These methods are applied on the actual manufacturing concern in the analytical part. Suggested alternative solutions are described in the project part. The most suitable alternative is defined in the closure.

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Kundelius, Ondřej. « Marketingové plánování ve stavebním podniku ». Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2017. http://www.nusl.cz/ntk/nusl-265374.

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This diploma thesis deals with issues of marketing planning in a construction company. Theoretical basis is then applied to a certain construction company which is KALAB-stavebni firma company. The thesis includes strengths and weaknesses of the company and a specific marketing plan for the following year.

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Doležalová, Kateřina. « Strategická analýza podniku ». Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-201638.

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The theme of this thesis is "Strategic analysis of the company." The aim is to use theoretical knowledge about each step in the strategic analysis and apply them to chosen organization. The first part describes the basic steps of strategic analysis and selected methods used for internal and external analysis. In the practical part, they are applied to the selected method and a strategic analysis of the internal and external environment of the selected company. From the information that has been obtained from the individual analysis was compiled summary matrix SWOT analysis.

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Hrnčířová, Vendula. « Strategická analýza podniku ». Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-10887.

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Theoretical part of the thesis focuses on explanation of basic terms in the field of strategic management of companies and on the overview of instruments used for strategic analysis of a company. In the practical part i have attempted to make a detailed analysis of the production of buttons in Knoflíkářský průmysl Žirovnice, using PEST analysis and Porter's Five forces model. The aim was to make a decision, based on the analyses, wheter or not to continue producing buttons in the company.

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Zelníček, František. « Podnikatelský záměr – otevření školy sebeobrany ». Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223184.

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The purpose of my master‘s thesis is to open new school within EWTO in Vysočina region, concretely in Žďár nad Sázavou, and consequently spread the influence of EWTO in Czech republic. Part of my thesis is dedicated to determine the best investment option, analyse external environment, define conditions for foundation of a new school, propose convenient pricing policy and compile entrepreneurial plan in order to get mid-term bank loan.

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Jandová, Jana. « Analýza firmy vybranými metodami ». Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-223883.

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This master’s thesis deals with the company analysis by applying different methods whose purpose is to obtain information and comprehensive view of company from different perspectives. Theoretical basis of the analysis and also the theoretical concepts are explained. It contains my own suggestions and recommendations to support further company development.

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Pandulová, Petra. « Hodnocení finanční výkonnosti cestovní kanceláře prostřednictvím benchmarkingu ». Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377989.

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The Master’s thesis deals with the financial performance ratings of the selected travel agency during the years 2012 – 2016 with using benchmarking and financial analysis. The first part of thesis focuses on description of basic terms and methodological procedures, which are used for company performance evaluation. In the second part of thesis, these findings are practically applied and are made analysis of the current situation of the company and its closest competitions. Based on information from the analysis are presented the proposals, which improve a financial position company.

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Faltusová, Denisa. « Analýza vybraného podnikatelského subjektu pomocí vybraných metod ». Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-357001.

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Diplomová práce analyzuje strategickou pozici společnosti ŠKODA AUTO na automobilovém trhu. Ke kritickému zkoumání trhu byly použity analýzy SLEPTE, Porterův model pěti sil a také McKinseyho model 7s, SWOT analýza a Králíčkův rychlý test. Veškeré zjištěné poznatky na tomto specifickém trhu jsou shrnuty v závěru a s ohledem na současnou situaci jsou navržena opatření pro budoucí růst společnosti.

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Kolmanová, Lenka. « Hodnocení ekonomické situace zvolené korporace a návrhy na její zlepšení ». Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-402146.

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The master´s thesis discusses economical situation of the Agricultural Cooperative Kunžak using selected internal and external analyses, considering specifics of the discipline. The theoretical part explains terms and there are listed formulas which are necessary for next parts of the thesis. In the analytical part the company is presented and then particular analyses are made. Based on the analyses, proposals and recommendations for improvement of economical situation of the company are formulated.

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Pištěková, Klára. « Ekonomická analýza podniku TOS VARNSDORF a.s ». Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-191936.

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The main objective of this Diploma Thesis is to evaluate economic performance of the company TOS VARNSDORF a.s. during the period 2008 -- 2013. The theoretical section provides a general definition of the methods of economic analysis especially those used for strategic and financial analysis. The practical part includes a basic description of the company and application of methods introduced in theoretical section, notably the PEST analysis, Porter's five forces analysis, SWOT analysis, horizontal and vertical analysis of financial statements, ratio analysis including economic value added and prediction models.

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Mužík, Marek. « Ekonomická analýza společnosti GUMOTEX, a.s ». Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-193641.

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The aim of this Master's Thesis is to carry out economic analysis of chosen company - GUMOTEX, a.s. within years 2008 - 2013. The Thesis is divided into four parts. The introduction provides basic information on the topic and defines the main objectives. The following theoretical and methodological part aims to describe the methods of economic analysis especially those used for strategic and financial analyses. The practical section starts with a short description of the chosen company followed by the appliance of the particular methods and instruments introduced in the theoretical part. In conclusion the results are summarized by using SWOT analysis and recommendations are made in order to ensure better economic performance of the company.

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Hrnčíř, Filip. « Analýza konkurenčního prostředí společnosti Intelsol s. r. o ». Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359081.

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This master thesis is focused on analysis of competitive environment of the company Intelsol s.r.o. The goal was to compare companys competition and determining companys competetive advantage. The theoretical part deals with the basic terminology such as competetive environment, SWOT analysis, and Porters five forces framework. The rest of the chapters in theoretical part are dedicated to market segmentation, marketing communication, customer acquisition and customer service. The practical part is describes the company and its major competitors on domestic market. It is internal and external analysis. Further there is introduction of main competetiors and their comparison using the SWOT analysis and Porters five forces framwork. The last part deals with customer service and competetive advantage. It also contains recommendations regarding managing and improving the company, which Intelsol may find useful in its further corporate life.

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Šubrtová, Michaela. « Revize integrovaného systému řízení s ohledem na metody risk managementu ». Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2016. http://www.nusl.cz/ntk/nusl-241244.

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The subject of my thesis is to undertake a comprehensive analysis of the current status of the company. In the thesis the economic and risk analysis. For economic analysis is used SWOT analysis, Porter's five forces and PEST analysis. From risk analysis, I selected a fault tree analysis FTA and trouble-free assessment of human activities HRA. FTA is used to identify the possible causes of risk and calculate the probability that an unfavorable risk occurs. HRA analysis is used to evaluate the effects of human error on the system. Based on these analyzes identified shortcomings and to suggest effective improvements for the company.

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Kotolan, Jaroslav. « Marketingový plán pro expanzi společnosti Torrsen Sports s.r.o ». Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-254275.

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The Diploma Thesis deals with marketing planning issue. The theoretical part de-scribes suggestions from specialized literature in the field of marketing planning. The analytical part describes the in general perspective, its present condition’s analysis, based on suggestions of the theoretical part of this text. The main objec-tive of this thesis consist recommendations, based on analysis from the analytical part of this text, that will make expansion of the analysed company possible within next few years. The goal of this diploma thesis is corrections and improvement of the current marketing plan for future Torrsen Sports’ expansion.

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