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Bibliographies thématiques / Resistance to marketing

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Littérature scientifique sur le sujet « Resistance to marketing »

Auteur : Grafiati

Publié le 10 mars 2023

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Thèses sur le sujet "Resistance to marketing"

1

Urbina, Elena Luisa. "Nonprofit Resistance to Marketing: A Case Study." Thesis, The University of Arizona, 2015. http://hdl.handle.net/10150/578884.

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This paper examines marketing issues in small, local nonprofit organizations as well as trends in the sector related to marketing. Specifically, it looks to uncover the root causes to the issue in the nonprofit sector of resistance to devoting resources to marketing efforts as well as the potential implications of this for those organizations. The results of this case study open up further questions and opportunities for research into the practices of this type of nonprofit regarding what can be done to change infrastructure and best practices in order to actively use marketing techniques to c

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Mukherjee, Ashesh. "The effect of novel attributes on product evaluation : explaining consumer resistance to technological innovation /." Digital version accessible at:, 1998. http://wwwlib.umi.com/cr/utexas/main.

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Glassco, Michael Alan. "Contested images: the politics and poetics of appropriation." Diss., University of Iowa, 2012. https://ir.uiowa.edu/etd/2875.

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As a tactic of dissent and political protest, appropriation artists use commercial and government images to critique power, by subverting the intended message and displaying their critique in public spaces. Appropriation activists are revolutionary subjects, graphic agitators, and rebellious bricoleurs who engage in the tactics of guerrilla semiotics, `subvertising,' fauxvertising and culture jamming, to expose advertising imagery as a system of ideology that manufactures identity, sublimates desire, and naturalizes the co

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Martikainen, Ida, and Anttonina Pitkänen. "The Significance of Consumers’ Perceived Authenticity to Engagement : Explorative Research of Influencer Marketing in Instagram." Thesis, Linköpings universitet, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-157376.

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Background: Consumers have created resistance towards marketing which can be seen for example as cynicism and criticism towards advertisements. Consequently, marketers do not achieve the aimed effect to consumers as easily as earlier. Authentic advertisement is said to be a tool to surpass the consumers’ resistance. Additionally, authenticity is argued to be the cornerstone of modern marketing and influencer marketing is said to be an appropriate channel fostering this. Aim: With this thesis the aim is to research how this the perceived authenticity of consumers affect on the engagement in Ins

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Mitchell, Lorianne D., Jennifer D. Parlamis, and Sarah A. Claiborne. "Overcoming Faculty Avoidance of Online Education: From Resistance to Support to Active Participation." Digital Commons @ East Tennessee State University, 2015. https://dc.etsu.edu/etsu-works/8298.

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The online delivery of higher education courses and programs continues to expand across academic disciplines at colleges and universities. This expansion of online education has been precipitated by, among other things, (a) the rise in personal computer ownership, (b) the ease of access to the Internet, (c) the availability and continuous improvement in technology for the delivery of online courses, and (d) the increase in demand for online courses by both traditional and nontraditional students. However, the proliferation of online education has not been enthusiastically supported by all cons

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Dalpian, Paulo Roberto Chaves. "Um carro a menos : a contra-hegemonia e a resistência ao consumo." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2013. http://hdl.handle.net/10183/76842.

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Estudos sobre diferentes comunidades e suas resistências ao consumo mostram a crescente onda de opções alternativas de estilo de vida, opostas ao esfacelamento das comunidades no ambiente de mercado – e seu subsequente restabelecimento em contextos de eventos e grupos com interesses especiais. Este estudo buscou compreender a atividade contra-hegemônica e sua ligação com resistência ao consumo na cidade de Porto Alegre, Rio Grande do Sul, Brasil no evento Massa Crítica, contexto que se caracteriza por pregar valores contrários à cultura vigente de consumo, uma maior ligação com a comunidade e

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Mitchell, Lorianne D., Jennifer D. Parlamis, and Sarah D. Claiborne. "Overcoming Faculty Avoidance of Online Education: From Resistance to Support to Active Participation." Digital Commons @ East Tennessee State University, 2015. https://dc.etsu.edu/etsu-works/6772.

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The online delivery of higher education courses and programs continues to expand across academic disciplines at colleges and universities. This expansion of online education has been precipitated by, among other things, (a) the rise in personal computer ownership, (b) the ease of access to the Internet, (c) the availability and continuous improvement in technology for the delivery of online courses, and (d) the increase in demand for online courses by both traditional and nontraditional students. However, the proliferation of online education has not been enthusiastically supported by all cons

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Mitchell, Lorianne D. "Best Practices for New Online Management Education Instructors to Overcome Resistance to Online Teaching: New Insights." Digital Commons @ East Tennessee State University, 2020. https://dc.etsu.edu/etsu-works/6771.

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Enrollment in online courses has increased rapidly in the last two decades, and exponentially in the last few years (Seaman, Allen, & Allen, 2018) as part of an e-revolution, especially in business schools (Kumar, Kumar, Palvia, & Verma, 2019), in which access to and use of information technology has become widespread. Instructors are one of the most important variables in online teaching as they function as the source of content for, and facilitators of, the online course. Some faculty, however, are ambivalent about teaching online for a variety of reasons (Mitchell, Parlamis, & Claiborne, 20

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Bedford, Christian. "An analysis of the use of political marketing by an insurgent group : a case study of the Mojahedin-e Khalq Organization." Thesis, McGill University, 2006. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=99575.

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In his 2005 work entitled The Marketing of Rebellion , author Clifford Bob explores the phenomenon of political marketing and its use by insurgent groups struggling to achieve their aims, most often against a central government opposed to their platform. In his book, Bob makes two central arguments: that courting support from non-governmental organizations (NGOs) is central to the success of insurgent groups; and that support is given to insurgent groups from NGOs not because of need, but rather because of political marketing techniques that insurgent groups use to attract that support. Thus,

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Salomon-Mourre, Marie-Laure. "Résistance à la persuasion : tentative de modélisation à partir d'une publicité sociale anti-tabac." Thesis, Paris Est, 2013. http://www.theses.fr/2013PEST0057.

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Cette thèse propose de modéliser la résistance à la persuasion dans le cadre du marketing social. Le modèle conceptuel proposé s’appuie sur la Théorie du comportement planifié (Ajzen, 1985) augmentée de variables issues des modèles de persuasion à routes multiples (ELM, HSM), du Persuasion Knowledge Model (Friestad et Wright, 1994) et de la théorie de l’orientation régulatrice (Higgins, 1997). Une validation empirique est proposée sous forme d’expérimentation pré-post auprès d’étudiants fumeurs à qui on a présenté une publicité contre le tabac. Les données sont analysées par la méthode des équ

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