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Thèses sur le sujet « Sémantický diferenciál »
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1
Petrová, Dominika. « Sémantický diferenciál jako metoda zjišťování positioningu a jeho závislost na kontextuálních podmínkách ». Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-262244.
Texte intégralRésumé :
Thesis deals with measurement of positioning in marketing, specifically the method of semantic differential. The main objective of this work is to verify how it changes the semantic profile of selected wine samples tasted by young wine consumers in changing contextual conditions of this experiment. The experiment consists of two separate measurements, during which there is a change in the contextual conditions. The theoretical part is description of his positioning and measurement, which continuously follows the method of semantic differential, where he presented Seman-tick differential as a tool by which we can measure and record the positioning of his value by creating semantic profiles. The practical part explains the connection and answer research questions determined through experiment, where it was shown that the change in the contextual conditions tasted wine samples young wine consumers, changes the semantic profile of the wine samples.
2
Plesníková, Dorota. « Analýza vzájemného vnímání interkulturních odlišností Čechů a Němců v obchodním jednání ». Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-250823.
Texte intégralRésumé :
The aim of the thesis is to analyze the mutual perceptions of intercultural differences between Czechs and Germans in business negotiations. Currently, more and more international companies in the Czech republic are based on the cooperation between Czechs and Germans. Mutual cooperation between the representatives of these nations brings many positive effects, but it can also lead to misunderstandings and conflicts, mainly due to the different understanding of some aspects of foreign culture. In theoretical part, the thesis deals with concepts such as globalization, culture, nation and nationality. Furthermore, it deals with intercultural psychology and intercultural communication, which is also related to prejudices and stereotypes. At the end of the theoretical part there is a reference to the cultural dimensions and standards, international business environment and business cooperation between Czechs and Germans. The empirical part describes the semantic differential method, which was the basis for the research. In this research, Czech and German respondents, who are frequent participans in businness negotiations, were addressed.
3
ŠERÝ, Michal. « Použití sémantického diferenciálu při hodnocení výuky na ZŠ ». Doctoral thesis, 2013. http://www.nusl.cz/ntk/nusl-155624.
Texte intégralRésumé :
One of the methods for collecting data in psychology is a method of semantic differential. The using of semantic differential is very large, this method is widely used in personality research, clinical psychology, market psychology and marketing. In recent years, this method has begun to apply to the area of educational research, above all educational psychology. A basic problem with wide using is the huge volume of data obtained by this method. Some of the options of setting up of a questionnaire with light to the selection of bipolar adjectives are listed in the thesis. The options represent the evaluation dimension, the dimension of activity and potency in terms of both representativeness and relevance. A set of tools for automatized generation of various combinations of questionnaire groups was created. A technical support of data collection, their evaluation and visualization using semantic differential method was also created. These methods will be used in realization of the project of introducing teaching of mathematic in English language at primary schools. The primary goal of this level of analysis is to judge to what extent can two terms (or more terms), generally regarded as semantically similar or different.
4
Korcová, Aneta. « Percepce reklamy zákazníky u vybraných kosmetických společností - komparativní studie ». Master's thesis, 2017. http://www.nusl.cz/ntk/nusl-431556.
Texte intégralRésumé :
The subject of this thesis is to find out on the basis of comparative research what is the perception and evaluation of TV commercials for shower gels of cosmetic companies Dermacol, Radox, Dove and Nivea. The theoretical part covers mainly the issues of advertising, advertising psychology and marketing. The thesis also focuses on identifying the relationship and attitudes of customers towards the advertisement of shower gels. The overview of secondary data focused on cosmetic products and advertising is presented together with evaluation and interpretation of primary data obtained from electronic polling and personal interviews. At the end of the thesis, marketing recommendations and marketing campaign proposal for Dermacol Cosmetics Company are assigned.
5
Vaňková, Martina. « Alternativní využití Szondiho testu ». Master's thesis, 2012. http://www.nusl.cz/ntk/nusl-305589.
Texte intégralRésumé :
The thesis analyzes the Szondi's test and its theory in the light of current knowledge. Its aim is to examine the potential of this diagnostic method and to consider the possibilities of its application. On the basis of the free-association research, the direction of interest has divided into two studies. The first of them verifies the relationship of Szondi's theory with personal characteristics that are attributed to individual photos (stimulus material) on the scale of the semantic differential. In most cases, the results confirm significant differences between the factors. In the second study, the narrative approach is selected, it means "telling stories" method will be used for discover the projective potential. Qualitative analysis indicates that stories have some similarities- in the context of given factors, however, in most cases, they do not follow Szondi's assumptions. In order to confirm the potential of the possibility to know the proband's personality or life, the data obtained has not proved sufficient. The data does suggest, however, that after further research, the benefit of its application could be confirmed. KEY WORDS: Szondi test, projection, semantic differential, stories analysis
6
FACKENBERGOVÁ, Lucie. « Vnímání a hodnocení značky vybrané společnosti ». Master's thesis, 2010. http://www.nusl.cz/ntk/nusl-54264.
Texte intégral
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ZAPLETALOVÁ, Nikola. « Vnímání značky ». Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-153577.
Texte intégralRésumé :
The goal of this thesis on the theme: "Brand perception" is, based upon the analyzation and comparison of chosen brand from the point of view of the public and the company, to create suggestions of the changes in comunication of this brand.
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LINHARTOVÁ, Martina. « Postoje studentů k přednášejícím Jihočeské univerzity ». Master's thesis, 2012. http://www.nusl.cz/ntk/nusl-137632.
Texte intégralRésumé :
This diploma thesis provides information how students of chosen faculties of the University of South Bohemia evaluate their teachers, what attitudes they have developed to them, what is particularly important for them and which requirements they impose on the teachers. The theoretical part deals with attitudes, teaching, personalities of a teacher and a student, a current tertiary education in the Czech Republic and mutual relations of students and educators. The empirical part presents a quantitative research that I realized through a semantic differential. Here I describe characteristics of the population and the research sample. Furthermore, I bring results of obtained data and information about students´ attitudes to their teachers. The data collection took place in March 2012 in a form of questionnaires. The research was conducted at the University of South Bohemia, Pedagogical, Health Social and Theological Faculties. Fields of study of similar focus were chosen within each of given faculties. In total 240 questionnaires were distributed. The return was 75%, thus altogether 180 questionnaires. Three hypotheses were defined for the research. The first hypothesis assumed that the preferred field of study positively influenced students´ attitudes to their teachers and the conducted research confirmed this hypothesis. The second hypothesis stated the students studying a prestigious field of study evaluated their teachers more positively than students studying a not prestigious field of study. This hypothesis was not confirmed. The third hypothesis was that women-students were less critical in the evaluation of teachers than men-students. The carried out research did not confirm nor this hypothesis. The thesis can be used to compare attitudes of women-students and men-students from individual faculties of the University of South Bohemia and for publishing activities.
9
Kunová, Šárka. « Prestiž zeměpisu v Česku ». Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-322763.
Texte intégralRésumé :
This thesis deals with the question of prestige of subject Geography. Its aim is to explain how much prestige university students attach to Geography, with the help of semantic differential method, and where they place this term in the semantic field of terms. The research was conducted with questionnaire survey which focused on the comparison between the perception of Geography and other subjects, and at the same time the comparison of value judgement of Geography students and students of different programmes. The first part of the thesis explains the key words and the methods of the research into prestige conducted so far. They were analysed and on the basis of this analysis notional parameters of prestige attached to a subject were set. The following part is the main part. It consists of the questionnaire survey, including the evaluation and interpretation of the results, which is followed by suggestions for improvement of the prestige of Geography, with the use of chosen marketing tools. Key words: prestige; social status; value judgement; attitude; geography; semantic differential; marketing
10
ZAVADILOVÁ, Šárka. « Vnímání významu matematiky a fyziky studenty gymnázií ». Master's thesis, 2017. http://www.nusl.cz/ntk/nusl-317871.
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The thesis maps the subjective meaning ascribed to the terms of mathematics and physics by students of secondary schools in České Budějovice. We investigate whether the perception of these tems is influenced by the offer of non-formal education. Main part of thesis is based on research supported by theoretical findings. The theoretical part deals with mathematics and physics in formal and non-formal education, describes the offer of informal education at high schools selected by us and we also describe there the semantic differential method used by us, which is proven in exploring connotative meanings of terms. In the practical part of the work we describe a project of empirical research in detail, the process of data collection and in conclusion, we describe the results obtained.
11
Dvořáková, Kateřina. « Mladiství pachatelé trestné činnosti, význam rodinného prostředí a vztahů, možnost práce s rodinným kontextem ». Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-328267.
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DVOŘÁKOVÁ, Kateřina. Adolescents as offenders of crime, the importance of family environment and relationships, the possibility of work with family context. Prague: The Faculty of Arts of Charles University, 2013. 82 pgs. The final thesis. This thesis deals with adolescent as offenders and their family environment and family relationships. The theoretical part of this work presents the importance of the family during adolescence as it related to specific factors which may have an impact on whether juveniles commit the offence or not. The importance of the family environment was the basis for the design, development and implementation of psychosocial program "Together". In the case of juveniles' committing crimes, the relationships between family members are even more at risk, which appears to be at risk for further development and upbringing. The aim of the program was to strengthen the juvenile's personality and relationships in their family. The purpose of the program activities, within a safe environment to allow juvenile offenders and their parents to share some important information from their life experiences to help with reflection. The aim of these activities was also to strengthen the experience of family cohesion that are needed for reciprocal respect and support. The program was...
12
BEDNÁŘOVÁ, Jana. « Vnímání značky ». Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-175485.
Texte intégralRésumé :
The aim of this diploma thesis named "Brand perception" is to create suggestion for changes in the communication of brands based on an analysis and comparison of the perception of the particular brands by the public and the society. The theoretical part focuses on the clarification of the important definitions, which are related to the issue from the recognized economic authors points of view. The second part of the diploma thesis is focused on the evaluation of qualitative and quantitative techniques of a marketing research which are the basis for a comparison of the chosen brands from the point of view both of the public and of the representatives of the society. The conclusion of the thesis includes suggested precautions for making the communication of the brands better.
13
MAREŠOVÁ, Magdalena. « Diagnostika pojmu tvořivost a souvisejících odborných pojmů v sémantickém prostoru studentů učitelství a učitelů na 1. stupni ZŠ ». Master's thesis, 2009. http://www.nusl.cz/ntk/nusl-45475.
Texte intégralRésumé :
This thesis raises diagnosis of the term creativity and related terms in the semantic sphere of students of teaching and primary school teachers. The aim of this work is to find out to what extent the perception of some chosen scholarly concepts are related comparing students of pedagogical faculty and experienced primary school teachers. The theoretical part includes the chapter about the theory of research in pedagogy and defines the method of semantic differential. The next chapter theoretically defines the concepts. The practical part includes the results of the research that are supported by needed tables and graphs.
14
KUBÍČKOVÁ, Eva. « Diagnostika vybraných didaktických pojmů v sémantickém prostoru studentů učitelství a učitelů na 1. stupni ZŠ ». Master's thesis, 2009. http://www.nusl.cz/ntk/nusl-45473.
Texte intégralRésumé :
This diploma work raises the issues and subsequently the diagnostics of preconcepts for didactic concepts of students of teaching and primary school teachers. The aim of this work was to find out to what extent the perception of some chosen didactic concepts are related comparing students of pedagogical faculty and primary school teachers. The theoretical part aims to the technical definition of the semantic differential research method and definition of the concepts involved in the research. In the practical part the data relating to chosen didactic concepts were found and processed by method of semantic differential.
15
HÁTLOVÁ, Jana. « Postoje žáků staršího školního věku k výtvarnému umění ». Master's thesis, 2017. http://www.nusl.cz/ntk/nusl-381441.
Texte intégralRésumé :
This master thesis investigates attitudes of pupils aged 13 to 15 to visual arts. The work is divided into two sections. Within a theoretical section, the focus is on pupils from the point of view of developmental and social psychology. The following section is dedicated to attitudes from the perspective of general and social psychology. Afterwards, the issue of educational institutions and their curricular documents concerning visual arts is discussed - whether the output of the subject fulfils particular goals of visual literacy. The theoretical section also mentions methods, forms and actions which can be used to mediate visual arts. An empirical section researches an answer to the question: "What are the attitudes of pupils aged 13 to 15 to visual arts?" In order to find out the answer, a quantitative research combining questionnaires and a method of semantic differential is conducted.