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Littérature scientifique sur le sujet « Sports sponsorship Australia »

Auteur : Grafiati

Publié le 4 juin 2021

Mis à jour le 29 janvier 2023

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Articles de revues sur le sujet "Sports sponsorship Australia"

Jalleh, Geoffrey, Robert J. Donovan, Billie Giles-Corti, and C. D'Arcy J. Holman. "Sponsorship: Impact on Brand Awareness and Brand Attitudes." Social Marketing Quarterly 8, no. 1 (March 2002): 35–45. http://dx.doi.org/10.1080/15245000212545.

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Sponsorship is a rapidly growing tool in both commercial and social marketing areas, in Australia and overseas. Australian health promotion foundations distribute substantial funds to arts, sports, and racing organizations for the opportunity to have these organizations' events sponsored by health promoting organizations. However, in spite of substantial commercial and health expenditures, there has been little published systematic evaluation of sponsorship. Recent years have seen far more attention to this area. This article presents the results of a study designed to evaluate sponsorship eff

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Martino, Florentine, Alexandra Chung, Jane Potter, Tara Heneghan, Melanie Chisholm, Devorah Riesenberg, Adyya Gupta, and Kathryn Backholer. "A state-wide audit of unhealthy sponsorship within junior sporting clubs in Victoria, Australia." Public Health Nutrition 24, no. 12 (May 26, 2021): 3797–804. http://dx.doi.org/10.1017/s1368980021002159.

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AbstractObjective:To systematically audit the extent of unhealthy sponsorship within junior community sporting clubs and ascertain whether differences exist across geographical areas and sport types.Design:Club sponsorship data were assessed to determine the extent of unhealthy food/beverage, alcohol and gambling sponsorship using a cross-sectional design. Differences across geographical areas were assessed using logistic regressions.Setting:A stratified random sampling procedure was used to select thirty communities across the state of Victoria, Australia. Within each community, local clubs a

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Caple, Helen, Kate Greenwood, and Catharine Lumby. "What League? The Representation of Female Athletes in Australian Television Sports Coverage." Media International Australia 140, no. 1 (August 2011): 137–46. http://dx.doi.org/10.1177/1329878x1114000117.

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This article explores why women's sport in Australia still struggles to attract sponsorship and mainstream media coverage despite evidence of high levels of participation and on-field successes. Data are drawn from the largest study of Australian print and television coverage of female athletes undertaken to date in Australia, as well as from a case study examining television coverage of the success of the Matildas, the Australian women's national football team, in winning the Asian Football Confederation (AFC) Women's Asian Cup in 2010. This win was not only the highest ever accolade for any

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Jones, Sandra C. "When does alcohol sponsorship of sport become sports sponsorship of alcohol? A case study of developments in sport in Australia." International Journal of Sports Marketing and Sponsorship 11, no. 3 (April 2010): 67–78. http://dx.doi.org/10.1108/ijsms-11-03-2010-b007.

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Holman, C. D'Arcy J., Robert J. Donovan, Billie Corti, and Geoffrey Jalleh. "The Myth of “Healthism” in Organized Sports: Implications for Health Promotion Sponsorship of Sports and the Arts." American Journal of Health Promotion 11, no. 3 (January 1997): 169–76. http://dx.doi.org/10.4278/0890-1171-11.3.169.

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Purpose. The study examines the association of involvement in sports and arts with five health risk factors. The aims were to evaluate the argument that promotion of sports alone will achieve health objectives and to assess the suitability of sports and arts populations as targets for health promotion sponsorship. Design. Personal and telephone cross-sectional surveys were performed in Western Australia in 1992 ( N = 2629) and 1994 (N = 2031). Setting. Sports and arts venues in Western Australia. Subjects. Random samples of household respondents aged 16 to 69 years. Measures. Measures of assoc

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Carter, Mary-Ann, R. Edwards, L. Signal, and J. Hoek. "Availability and marketing of food and beverages to children through sports settings: a systematic review." Public Health Nutrition 15, no. 8 (November 29, 2011): 1373–79. http://dx.doi.org/10.1017/s136898001100320x.

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AbstractObjectiveThe current systematic review aimed to identify and critically appraise research on food environments in sports settings, including research into the types of food and beverages available, the extent and impact of food and beverage sponsorship and marketing, and views about food environments among key stakeholders.DesignA systematic review. Fourteen English-language studies (two were papers describing different facets of the same study), published between 1985 and 2011, were identified from searches of electronic databases and bibliographies of primary studies.SettingMost stud

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Lobo, Antonio, Denny Meyer, and Yayoi Chester. "Evaluating consumer response associated with sponsorship of major sporting events in Australia." Sport, Business and Management: An International Journal 4, no. 1 (March 4, 2014): 52–70. http://dx.doi.org/10.1108/sbm-05-2011-0043.

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Purpose – The purpose of this paper is to investigate the key determinants of positive consumer behaviour associated with sports sponsorship. Using the consumer decision-making process and classical conditioning principles as an underpinning framework, it examines consumer perceptions of a sponsor, sponsored property and sponsorship activity relative to their intention of purchasing a sponsor's product or service. The purchase intention of consumers is analysed as an outcome of five significant constructs: event factors, sponsor factors, sponsorship factors, a pre-purchase response and the tra

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Vance, Lenny, Maria M. Raciti, and Meredith Lawley. "Beyond brand exposure: measuring the sponsorship halo effect." Measuring Business Excellence 20, no. 3 (August 15, 2016): 1–14. http://dx.doi.org/10.1108/mbe-07-2015-0037.

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Purpose Global spending on sponsorship continues to rise and many companies now establish portfolios containing a range of sponsorships across sport, arts and cause-related activities. Yet a lack of practical methodologies for the measurement and comparison of sponsorship performance within a portfolio context remains a challenge. Sponsors often rely solely on proxy measures for brand exposure drawn from advertising. These do not capture the higher-level outcomes of sponsorship awareness and goodwill transfer, often attributed to sponsorship as a ‘halo effect’. This paper aims to present a mat

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Kelly, Sarah Jane, Michael Ireland, Frank Alpert, and John Mangan. "The Impact of Alcohol Sponsorship in Sport Upon University Sportspeople." Journal of Sport Management 28, no. 4 (July 2014): 418–32. http://dx.doi.org/10.1123/jsm.2013-0078.

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An online survey was conducted to examine the alleged association between alcohol sponsorship of sports and alcohol consumption and attitudes toward sponsoring brands by Australian university sportspeople (i.e., university students representing their university in competitive sports;N= 501; 51% female). A third (33%) of participants reported receipt of alcohol industry sponsorship. Multiple regression analysis revealed an association between disordered consumption (i.e., alcohol abuse) and sportspeople’s receiving direct-to-user sponsorship in the form of product samples, volume club rebates,

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Ireland, Robin, Stephanie Chambers, and Christopher Bunn. "Exploring the relationship between Big Food corporations and professional sports clubs: a scoping review." Public Health Nutrition 22, no. 10 (April 2, 2019): 1888–97. http://dx.doi.org/10.1017/s1368980019000545.

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AbstractObjectiveProfessional sport occupies a prominent cultural position in societies across the globe and commercial organisations make use of this to promote their products. The present scoping review explores existing academic literature on the relationship between professional sports clubs and food and drink marketing and considers how this relationship may impact upon the public’s health.DesignThe scoping review searched six databases. Experts were also consulted. Records written in languages other than English were excluded. We also excluded records relating to mega events (e.g. Olympi

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Thèses sur le sujet "Sports sponsorship Australia"

Farrelly, Francis John. "A predictive model of sport sponsorship renewal in Australia." Title page, abstract and table of contents only, 2002. http://web4.library.adelaide.edu.au/theses/09PH/09phf245.pdf.

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Bibliography: leaves 231-291. This thesis investigates key drivers of sponsorship renewal. The market orientation of sponsors, and their perception of their sponsored entity's (property's) market orientation, are analysed as antecedents of the trust invested by sponsors in the relationship, the level of commitment they exhibit and both the economic and non-economic satisfaction they derive from it. Sponsor economic and non-economic satisfaction and their commitment to the relationship are considered to be the ultimate drivers of the decision to renew. The argument is presented that sponsorship

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Chester, Yayoi. "A model of consumer buyer behaviour relating to the sponsorship of major sporting events in Australia." Swinburne Research Bank, 2007. http://hdl.handle.net/1959.3/35001.

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Woodhouse, Rob. "A study of the issues and effectiveness of sponsorship in sport." Thesis, 1996. https://vuir.vu.edu.au/18226/.

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The level of sports sponsorship in Australia since 1990 has been equally remarkable. According to Sydney-based research organisation Sponsorship Market Group, total sponsorship was about $160 million in 1990. The figure for 1994 was expected to reach $510 million, with $650 million forecast for 1995. Broadcast sponsorship and back-up promotions will push the figure over $1 billion in 1995 (Richardson, 1994). With continued growth expected in sponsorship and sports marketing well into the next century, the search for the most effective sponsorship investment could almost be classified as

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Livres sur le sujet "Sports sponsorship Australia"

Shilbury, David. Sport management in Australia: An organizational overview. 2nd ed. Victoria: Strategic Sport Management, 2001.

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Ryle, Gerard. Firepower: The most spectacular fraud in Australian history. Crows Nest, N.S.W: Allen & Unwin, 2009.

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Shilbury, David, Pamm Phillips, Katie Rowe, and Adam Karg. Sport Management in Australia. Taylor & Francis Group, 2021.

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Sport Management in Australia: An Organisational Overview. Not Avail, 2006.

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Shilbury, David, Pamm Phillips, Adam Karg, and Kathryn Rowe. Sport Management in Australia: An Organisational Overview. Allen & Unwin, 2017.

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Shilbury, David, Pamm Phillips, Adam Karg, and Kathryn Rowe. Sport Management in Australia: An Organisational Overview. Taylor & Francis Group, 2020.

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Shilbury, David, and Kathryn Rowe. Sport Management in Australia: An Organisational Overview. Taylor & Francis Group, 2020.

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Shilbury, David, Pamm Phillips, Adam Karg, and Kathryn Rowe. Sport Management in Australia: An Organisational Overview. Taylor & Francis Group, 2020.

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Shilbury, David, Pamm Phillips, Adam Karg, and Kathryn Rowe. Sport Management in Australia: An Organisational Overview. Taylor & Francis Group, 2020.

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Shilbury, David, and Pamm Phillips. Sport Management in Australia 5th Ed.: An Organisational Overview. Allen & Unwin, 2011.

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Chapitres de livres sur le sujet "Sports sponsorship Australia"

Polonsky, Michael Jay, Marianne Casey, Sharon Murphy, Kylie Portelli, Yvette Van Velzen, and Dennis Sandler. "An Exploratory Investigation of Sport Sponsorship by Small Business in Australia." In Proceedings of the 1995 World Marketing Congress, 529. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17311-5_73.

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Corti, Billie, C. D’Arcy, J. Holman, Robert J. Donovan, Shirley K. Frizzell, and Addy M. Carroll. "Using sponsorship to create healthy environments for sport, racing and arts venues in Western Australia." In Debates and Dilemmas in Promoting Health, 271–83. London: Macmillan Education UK, 1997. http://dx.doi.org/10.1007/978-1-349-25349-4_30.

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