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Thèses sur le sujet « Strategica management »

Auteur : Grafiati
Publié le 9 mars 2023
Mis à jour le 31 juillet 2025

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1

TAGLIOLINI, ELISA. "Strategic management: the South African wineries." Doctoral thesis, Università degli Studi di Milano-Bicocca, 2013. http://hdl.handle.net/10281/41785.

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The “strategy gap,” as this group of missing steps is called in this research, is real and exists within most organizations. Often unseen, the gap is a threat to the future performance—and even survival—of an organization and is guaranteed to impact the efficiency and effectiveness of senior executives and their management team. Organizations must plan and start executing that plan today if they expect to achieve their objectives sometime in the future. Yet surveys indicate that this just is not happening.
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Bicego, Federica <1987&gt. "Luxury Brand Management e Storytelling. Da complemento a leva strategica." Master's Degree Thesis, Università Ca' Foscari Venezia, 2017. http://hdl.handle.net/10579/9432.

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L’elaborato approfondisce l’evoluzione del ruolo dello storytelling come parte integrante delle strategie di branding andando ad esaminare le sue crescenti applicazioni nell’operato quotidiano del Brand Manager e come esso sia diventato fattore strategico per la creazione di valore e il raggiungimento di vantaggio competitivo all’interno del mercato. Dopo un’analisi di tipo teorico che verte sulle più recenti frontiere di marketing narrativo, sulle tecniche di storytelling e le implicazioni e conseguenze che l’approccio narrativo ha sul consumatore obiettivo, questa tesi prende in esame il mer
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Camporese, Andrea <1988&gt. "La Gestione Strategica del Supply Chain Management: l’articolato caso Dell Inc." Master's Degree Thesis, Università Ca' Foscari Venezia, 2014. http://hdl.handle.net/10579/4505.

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Supply Chain, un ramo di recente scoperta ma sempre più importante per la gestione aziendale. In passato la gestione della logistica non veniva considerata di primaria importanza, il cliente era solito accettare condizioni che oggi risulterebbero impossibili, come pagamenti immediati, ricezione di prodotti che non corrispondevano all’ordine effettuato, trasporto in ritardo. Con il passare degli anni, soprattutto negli ultimi venti o trent’anni, le aziende hanno cominciato a capire l’importanza di gestire tutta la Supply Chain in modo coordinato e soprattutto integrato. Una gestione accurata di
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Staněk, Filip. "Strategie podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-71996.

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The subject of this thesis is to process a future development strategy of a specific firm based on its strategy analysis. The thesis consists of theoretical and practical part, where the theoretical part describes methods and procedures, which are subsequently used in the practical part. The practical part then analyses external and internal environment of the company, based on which SWOT analysis is created. A proposal of the firm's future development is put together from the obtained data, which also corresponds with the mission and vision of the company, and is described further in more det
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Hubačka, Miroslav. "Strategická analýza společnosti Zepter International s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-11124.

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The aim of this work is to describe tools and methods that are used to carry out strategic analysis and using these tools and methods to carry out strategic analysis of Zepter International Ltd. Finally, this work propose the necessary recommendations and measures which should be guided by the company.
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6

Bárta, Lukáš. "Návrh obchodní strategie podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224604.

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This diploma thesis deals with the creation of business strategy for the development of small company. Especially at improving competitiveness and expansion of the branch network of retail stores with cheese. The thesis is based on the theoretical knowledge. In the analytical part is analyzed the current situation and based on the results is designed business strategy for the development of the company.
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Králová, Pavla. "Strategie podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193804.

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The subject of the diploma thesis is the processing of a future development strategy of a concrete company based on its strategy analysis. The thesis is divided on two main parts, where the first describes theoretical and methodological bases, whose findings are then used in the second, practical part. To achieve the company's future strategy is used to approach of the strategic planning cycle. In its analytical part is analyzed the external and internal environment of the company by which are proposed options for the future development of the company in a strategic part, based on acceptance c
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Riegelová, Lucie. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-197267.

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This thesis entitled "Strategic analysis of a company" concerns the theory and practice of strategic management of a company development. It includes a general characteristic of strategic planning and management, strategic analysis and various types of strategies. It also has a complete strategic analysis of a specific company. In conclusion, the thesis is focused on the specific outputs strategic analysis along with the proposal of recommendations, which should contribute to a successful development of a new branch of the described personnel agency.
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Hořáková, Lucie. "Návrh strategie rozvoje konkurenceschopnosti obchodní firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222052.

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Diplomová práce se zabývá problematikou rozvoje konkurenceschopnosti obchodní firmy v Brně. V teoretické rovině je zaměřena na odborné poznatky a nejnovější trendy v oblasti strategie a konkurenceschopnosti. Na základě literárního průzkumu analyzuje a zhodnocuje stávající přístup k strategickému plánování v dané společnosti. V rámci analytické části je provedena strategická analýza firmy. Na základě literární rešerše a strategické analýzy je zpracován návrh strategie, který si klade za cíl přispět k efektivnějšímu řízení interních procesů, systematičtějšímu přístupu ke strategickému plánování
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Marek, Jan. "Strategické podnikatelské aktivity vybraného podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-124837.

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The subject of the Graduation theses "Strategic Business Activities of Outward Bound - Česká cesta, s.r.o." is creation developing strategy of choosen enterprise. Starting point is the strategic analysis of external and internal environment, which show and describe the most important impacts taking effect at a given enterprise. Based on these impacts is deduced mission and vision of an enterprise and long-term goals. In closing part of the thesis is choosen one of the generic strategies and gives suggestions how to strategy realize.
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11

Vimmer, Jan. "Strategický a marketingový plán vybrané společnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-201829.

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The aim of this Master's Thesis is to create a strategic marketing plan for existing travel agancy on the basis of theoretical knowledge. Another aim of this thesis is to explore the surroundings of the company, especially its existing competitors. The thesis is divided into two parts. Theoretical, where I describe the definition of the strategic planning process and its parts as well as determination of the company's vission and mission, strategic analysis and specific types of possible strategies, all by usining the literature sources. The second part is a practical part where I apply the th
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Palíšek, Eduard. "VLIV STRATEGICKÉHO ŘÍZENÍ NA PROSPERITU FIRMY." Doctoral thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-233709.

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The target of this dissertation thesis is to verify a relationship between strategic planning and prosperity of the company. Opinions of many experts about expediency of strategic planning vary. Some believe that strategic planning is a base for successful growth, while others demonstrate through results of many different researches that a direct relationship between strategic planning and success of the company cannot be proven. Therefore an empirical research was made to test hypotheses about the impact of strategic planning on prosperity of the company. The theoretical part of the thesis de
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13

Kurcová, Kateřina. "Strategická analýza Rádia Jihlava." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76407.

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Annotation The diploma thesis deals with the strategic analysis of Radio Jihlava. The aim of the thesis was to find out the contemporary situation of the firm and to suggest another strategy to it, which would be more successful in the competitors fight. The theoretical part is concentrated on explication of basic concepts from the strategic management field, explication of the concepts of strategy and strategic management, description of strategic analysis methods. This part is essential for elaboration of the practical part referring to the explained concepts and analyses. The described anal
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Kubíska, Ladislav. "Strategie podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162551.

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The aim of this diploma thesis is to create a strategic analysis of particular company. The strategic analysis will be divided into the analysis of external and internal environment. A strategy of future development of the company which is based on the results of selected analyses will be created afterwards. Agrostroj Pelhřimov a.s. (a joint-stock company) was chosen for the purposes of analysis.
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Štěpán, Kamil. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-192375.

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The aim of the thesis is to define short term strategy for the company selling printing technology and complementary services. In the first part of the thesis theoretical background is described, including definition of the strategic planning and management, strategic analysis and different types of strategy. In the practical part strategic imperatives are defined, external and internal analysis performed, then SWOT analysis and strategic factors influencing the company are defined. In the next step strategic options are proposed as a reaction on identified strategic factors. Finally rewards a
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16

Jehlička, Tomáš. "Strategie malých a středních podniků." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-201903.

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The goal of the master thesis is to execute a strategic analysis of Výzva 21 dní, s.r.o., considering the need of restructuring steps and proposal of corporate strategy for the company. The task of the theoretical part is to explain the basic terms of the strategic management in small and medium-sized enterprises. The practical part is devoted to a strategic analysis of the company Výzva 21 dní, s.r.o. The key methodologies used are Porter's five competitive forces analysis and PESTE analysis to chart the external business environment and resource analysis together with 7S method to evaluate i
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Otmar, Jakub. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-193140.

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The aim of this diploma thesis is to conduct the strategic analysis of the selected enterprise via external and internal analysis, with emphasis on the sector analysis. Based on the acquired information then assess the enterprise situation and its position in the market and propose several recommendations and arrangements.
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18

Jirásková, Eva. "Aplikace Balanced Scorecard." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4595.

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Balanced scorecard is a tool to execute and monitor the organizational strategy by using a combination of financial and non financial measures. It is designed to translate vision and strategy into objectives and measures across four balanced perspectives: financial, customers, internal business process and learning and growth. It gives a framework ensuring that the strategy is translated into a coherent set of performance measures. Strategy maps are a complementary tool to the balanced scorecard, and provide a visual representation of the components of an organization's strategy.
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Tormena, Anita <1990&gt. "The European House- Ambrosetti e la consulenza strategica in Cina. Relazione su un’esperienza di stage tra i grandi del management consulting." Master's Degree Thesis, Università Ca' Foscari Venezia, 2016. http://hdl.handle.net/10579/9163.

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La tesi verte su un’esperienza di stage svolta presso la società di consulenza The European House- Ambrosetti nella loro sede di Shanghai. The European House - Ambrosetti è un Gruppo Professionale che da più di cinquant’anni mette le proprie competenze a servizio dell’imprenditorialità creando valore per il cliente e assicurando soluzioni professionali uniche ed efficaci nell’ambito della consulenza direzionale, dell’aggiornamento continuo, della ricerca, dei think tank e dei summit, workshop e forum. La tesi si sviluppa attraverso un primo capitolo di presentazione generale della società, dei
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20

Rondelli, Giacomo. "La digitalizzazione come strategia di differenziazione." Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2020.

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Il mondo in cui un’azienda è immersa non è statico, pertanto è necessario che essa tenga in considerazione i mutamenti dell’ambiente in cui opera. Il cambiamento può essere generato da diversi fattori esterni all'azienda, ad esempio: i clienti, la concorrenza, l’economia, la tecnologia, le condizioni politiche e sociali e le risorse. Questi mutamenti possono avere un impatto, positivo o negativo, sul vantaggio competitivo di un’impresa, che dipende dalla capacità della stessa di reagire al cambiamento. Il vantaggio competitivo può essere anche generato dall'innovazione, la quale fornisce
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Elfman, Charlotte, and Elin Olofsson. "Strategic Human Resource Management : en strategi för att uppnå framgångsrika organisationer?" Thesis, Högskolan Väst, Avd för företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hv:diva-9626.

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Bakgrund: I dagens samhälle präglas organisationer av ekonomiska förändringar, detta genom globalisering, förändrade kundförhållanden och en ökad konkurrens. Organisationer behöver hela tiden förbättra sin konkurrenskraft genom att effektivisera sin verksamhet. Idag ses medarbetarna som organisationers viktigaste tillgång eftersom att de förser organisationer med viktiga källor för att bli konkurrenskraftiga. Strategic Human Resource Management (SHRM) är ett arbetssätt som handlar om att utforma HR-strategier som gör att medarbetarnas kunskap och kompetens bidrar till att nå organisationens öv
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Zázvorka, Tomáš. "Strategické řízení." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-150214.

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The goal of this master's thesis is to perform a strategic analysis, to formulate a strategy on its basis and to propose the way of implementation and control of the strategy for the SAP division of the Pontech s.r.o. company and to contribute to successful implementation of strategic management system in this division and company. The thesis consists of two main parts. In the first, theroretically-metodological, part the terms and theories of strategic management and strategy are explained first and then the most common tools and methods of strategic analysis and further phases of strategic c
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Dolejš, Michal. "Aplikace Balanced Scorecard ve společnosti KRÁLOVOPOLSKÁ RIA, a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-165595.

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This thesis is focused on strategic management. The main goal of the thesis is setting up the Balanced Scorecard method on company KRÁLOVOPOLSKÁ RIA, a.s. This work is devided into two parts. First part contains theoretical framework that is used in the second part focused on practical aplication of theoretical methods. First step of practical part is strategic analysis that brings information about strategic position of KRÁLOVOPOLSKÁ RIA. Next step of practical part is evaluation of company's current strategy. Main part of this thesis is setting up strategic management system using the Balanc
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Doležal, Ondřej. "Strategické řízení ve firmě Ekvita spol. s r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-199511.

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The diploma deals with the strategic management in small and medium-sized companies. The strategic management is applied to a specific company operating in the field of mechanical engineering. The main goal of the diploma is to propose strategic variants focused mainly on the company's' development and resulting from the external and internal analyses. The results from both analyses are further used for the SWOT analysis which summarizes the strengths and weaknesses of the company influenced from the "outside" as opportunities and threats. SWOT analysis led to the definition of two strategic v
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Barešová, Kateřina. "Strategické řízení dodavatelů." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-201658.

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This diploma thesis is concerned with a problem of strategic supplier relationship management in the context of a correct understanding of the strategic procurement function. The main goal of the thesis is to analyze Strategic procurement department and all activities related do its function. Identify the main differences between strategic and operational function within the enterprise purchasing. Below this paper the purchasing strategy and strategic supllier relationship management of the corporate portfolio of suppliers are discussed in detail. To solve assigned topic Czech and foreign lite
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CRISTOFERI, FILIPPO. "PIANIFICAZIONE STRATEGICA E PROGRAMMAZIONE INTEGRATA NELLA PUBBLICA AMMINISTRAZIONE. IL CASO DI REGIONE LOMBARDIA ALL'INIZIO DELLA IX LEGISLATURA." Doctoral thesis, Università Cattolica del Sacro Cuore, 2012. http://hdl.handle.net/10280/1413.

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Il presente percorso di ricerca si è posto l’obiettivo di contribuire al consolidamento metodologico di una pianificazione strategica e di una programmazione operativa funzionali all’attività della pubblica amministrazione regionale. Si è analizzata l’esperienza di Regione Lombardia all’inizio della IX legislatura attraverso una impostazione metodologica basata su un longitudinal case study, allo scopo di individuare delle regolarità che potessero condurre verso una analitical generalization secondo un’ottica di policy research a garanzia della trasferibilità e della utilizzabilità delle rego
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CRISTOFERI, FILIPPO. "PIANIFICAZIONE STRATEGICA E PROGRAMMAZIONE INTEGRATA NELLA PUBBLICA AMMINISTRAZIONE. IL CASO DI REGIONE LOMBARDIA ALL'INIZIO DELLA IX LEGISLATURA." Doctoral thesis, Università Cattolica del Sacro Cuore, 2012. http://hdl.handle.net/10280/1413.

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Il presente percorso di ricerca si è posto l’obiettivo di contribuire al consolidamento metodologico di una pianificazione strategica e di una programmazione operativa funzionali all’attività della pubblica amministrazione regionale. Si è analizzata l’esperienza di Regione Lombardia all’inizio della IX legislatura attraverso una impostazione metodologica basata su un longitudinal case study, allo scopo di individuare delle regolarità che potessero condurre verso una analitical generalization secondo un’ottica di policy research a garanzia della trasferibilità e della utilizzabilità delle rego
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Lacová, Diana. "Evaluácia a spracovanie strategického plánu Českej Filharmónie." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193536.

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The aim of this thesis is the identification, analysis and subsequent evaluation of the strategic plan of the Czech Philharmonic in order to contribute to the improvement and expansion of evaluation methodologies in the cultural sphere. This will be achieved via interviews with the management of the organization as well as with analysis of current strategy using selected strategic tools and evaluation methods. This master thesis is divided into theoretical and practical parts. The main theme of the theoretical part comprises the definition of strategic management and its tools and further desc
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Lojdová, Ivana. "Strategie modrého oceánu jako předpoklad úspěšnosti firmy." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-262260.

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The goal of thesis is to verify the assumption that the company's strategy constituent elements Blue Ocean Strategy leads to a higher success rate, according to selected criteria. The theoretical part is based on  literature and clarification of terms with which I work. The key pillar is to understand the difference between blue and red oceans. I also explain the strategic management approach compared to the Blue Ocean Strategy. This part is based on literature and expert opinion. The knowledge gained is reflected in the analysis of ten companies. These companies are examined in terms of tools
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Derenchuk, Anastasia. "Strategická analýza a její využití v podnikání." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-193781.

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The aim of the master thesis is to create an optimal strategy for the future development of the selected firm, based on its strategic analysis and application of acquired theoretical economic knowledge in the specific business plan. The thesis is divided into two parts -- theoretical and practical. The theoretical part explains the main concepts and describes different analyses, which are then used in the practical part and lead to a final choice of a particular strategy, as well as give the basic information about the business plan, its structure and content. The practical part analyses the i
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Adamec, Jaroslav. "Nástroj pro podporu volby optimální strategie firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta informačních technologií, 2012. http://www.nusl.cz/ntk/nusl-236600.

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The thesis considers theoretical bases for understanding the product, company, competition and strategies. The thesis compares material and immaterial products and examines the properties of information goods. The thesis considers regularities of strategic management and strategic concepts. The thesis examines analysis used in strategic management, analyses requirements for the system data and describes implemented analysis and their usage.
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Procházková, Veronika. "Návrh obchodní strategie firmy Eisberg, a.s." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-221995.

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This master’s thesis deals with project of company’s Eisberg, a.s. business strategy. The master’s thesis describes and analyzes particular sections of company’s business in that the company works. I’m finding imperfections in these sections and sequentially I’m processing proposals and disposals that can enable to better the position of the company in the market.
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Borek, Jan. "Plánování ve veřejné správě." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-76992.

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The subject of the thesis is the description of the planning process at the level of strategic management in public administration and analysis of current planning documents at the municipal level of the 3rd degree in the Vysočina region. The first part defines the basic concepts of strategic planning at the municipal level and also defines the methods and procedures applied in the development of strategic plans. The second part analyses the specific strategic documents of municipalities with extended powers in the Vysočina region. At the end of the thesis some recommendations are proposed tha
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Morman, Dušan. "Strategické podnikatelské aktivity vybraného podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-191746.

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The aim of the thesis: "Strategic Business Activities of a Chosen Firm" is strategic analysis and the evaluation of present strategic business activities of the chosen firm, which in turn is based on the formulation of recommended strategic business activities, thanks to which the company should hold its market share and in particular the level of income. The goal is the formulation of such measures through which the company will continue to be competitive and be a market leader. The basis of this work is the analysis of internal and external business environment. Partial analyzes are quantita
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Fabuš, Pavel. "Návrh strategie rozvoje malé a střední firmy podnikající v odpadovém hospodářství." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75555.

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The diploma Thesis is aimed to the application of strategy planning cycle for the small and medium enterprise operating in the waste management industry. The main goals of the Thesis were the internal and external analysis of the company. Considering the results to propose and evaluate some strategic options for the further development of the company and make an appropriate recommendation to the management. According to the results of the analysis the competitive advantage of the company is its specific know-how and the strong work team. The two proposed strategy variants are based on the gain
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Caklová, Eva. "Aplikace Balanced Scorecard." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-72733.

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The thesis is focused on strategic planning and management system Balanced Scorecard and its application in spa Léčebné Lázně Bohdaneč. In theoretical part is introduced the theoretical basis for application of this method including the basics for strategic analysis. The practical part is devoted to strategic analysis at the beginning. SWOT analysis identifies the strengths and weaknesses of the company and potential opportunities and threats. Thereafter the strategy of the company is defined, follows determination of strategic goals in four perspectives (financial, customer, internal and inno
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Plášilová, Pavla. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359497.

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The thesis deals with the strategic analysis of the company. The aim of this thesis is to analyze the environment of the company and to reveal trends in the industry. By using the methods of strategic analysis, external and internal factors affecting the business operation of enterprise are identified. Based on the results of the implemented methods, the strategic recommendations and parameters of the new product are proposed. The thesis is divided into the theoretical and application part. The theoretical part deals with strategic management, selected methods of strategic analysis including t
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Matulková, Lenka. "Aplikace integrovaného modelu managementu a návrh Balanced Scorecard v organizaci." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-204002.

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The thesis is focused on management analysis of the selected organization in terms of components and factors that are then used to design of the system of strategic management Balanced Scorecard. The first part is focused on describing the theoretical background concerning the issue of the effect of the organizations administration and management. Comprehensive evaluation of the level of management is performed in the second part. Organizational performance is assessed using the Balanced Scorecard method. Particular perspectives, strategy, targets and their measurements are determined for orga
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Flodström, Raquel. "A framework for the strategic management of information technology /." Linköping : Department of Computer and Information Science, Linköpings universitet, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-7595.

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Menšík, Martin. "Strategické řízení rozvoje podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443010.

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The diploma thesis deals with the topic of strategic management of a construction company development. Based on theoretical knowledge together with the internal and external corporate environment analysis, the main goal of the work is to propose such a business strategy, where the company operates succesfully on both private and public procurement markets.
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Delina, Daniel. "Strategická analýza podniku a návrhy na zlepšení podnikové strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-221801.

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This thesis with title "Strategic Analysis of Company and Improvement Suggestions" deals with the theory and practice of strategic management. The theoretical part describes a general methodology of the strategic analysis of an enterprise from which the optimal strategic plan is generated. In the practical part a real company is analyzed, according to the methodology mentioned in the theoretical part. Complex analysis of its internal and external environment are carried out. Based on the acquired information the SWOT analysis is made, which serves as groundwork for developing appropriate strat
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Chvojková, Lucie. "Strategická analýza podniku a doporučení opatření pro jeho další směřování." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222683.

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The aim of this thesis is to evaluate the previous and current situation of the K. s.r.o. company market position, including a comparison of the strategic administration of the former and new management. A complete strategic analysis was performed in the analysed company - i.e. external and internal analysis of the company including the evaluation of risks and results of the financial analysis. Thanks to the strategic analysis of the K. company, important information was gained, necessary for the subsequent evaluation of the previously and currently implemented company strategy. The result of
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Vašíček, Václav. "Vztah Enterprise Architecture a strategického managementu." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-17047.

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Enterprise Architecture is so far the highest development step in IT's architectural description of enterprises. At the beginning, just technological architecture existed. However, with the quickly growing complexity of IT other domains occurred, that had to be described. Information or application architectures can serve as examples. IT then realized, that it needed to add to its IT architectures a business view and consequently the discipline Enterprise Architecture came into being. Strategic management is crucial for the development of each enterprise. The thesis focuses on the strategic ma
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Foltýn, Jan. "Obchodní strategie podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-416912.

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Diploma thesis deals with the topic of strategic management of business development with the aim of proposing a suitable modification of the business strategy for a company operating on the European heating market. The work aims to propose a change in the existing business strategy, using an enhanced marketing mix in the given B2B market, which differentiates the product portfolio from other competitors in the market, uses innovative technologies and is competitive, focused on customers.
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Vysloužil, Radovan. "Teoretické a praktické aspekty Balanced Scorecard." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-18562.

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The thesis deals with Balanced Scorecard (BSC) method from the related theoretical and practical point of view. Starting point of the thesis focuses on the content of Balanced Scorecard that is expressed by the analysis of the two key functions of BSC -- BSC as a measurement system and BSC as a strategic management system. The content analysis of BSC is accompanied by the description of the suitable techniques that can be used in the process of creating BSC. On the basis of gained information of the content aspects and the suitable techniques is created proposal of BSC system for real Train En
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Junková, Kristýna. "Strategie podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193564.

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The thesis aims to analyze the current state of the company while formulating and recommending a new, more preferable strategy. The dissertation is divided into a theoretical and a practical section. The first section explains theoretically the basic concepts of strategic management and analyzes of internal and external environment. The conclusion of the theoretical section describes different types of strategies and their suitability of use. In the practical section, some selected analyzes from the theoretical part are applied to a particular company Tomos Prague a. s., which is engaged in pr
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Máni, Adam. "Strategický manažment v kontexte znalostnej ekonomiky. Inovačná stratégia zdravotníckého zariadenia." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193205.

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The theme of this thesis is the strategic management in the context of the knowledge economy. The output of the innovation strategy is applied to the plastic and aesthetic surgery clinic. The theoretical part deals with the introduction of strategic management theory, vast business analysis and principles of Balanced Scorecard. Within the theory are discussed different approaches to the innovation process. The practical part is based on theoretical knowledge and applies them to creating an innovation strategy based on business process management.
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Ustinova, Vlada. "Strategické řízení ve společnosti NGA, s. r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193520.

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This thesis deals with the process of strategic management. The paper includes the description of its components, strategic analysis, suggestion of strategic alternatives and defining the strategy of the specific company. The work consists of two parts: theoretical and analytical. The first part covers the theoretical foundations related to the strategic management process and information about the specifics of strategic management in a small business, as well as the specifics of small business in Russia. The analytical part includes the description of the industry of the chosen company, an in
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Cima, Vladimír. "Strategická analýza společnosti Zelený ostrov s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193259.

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A strategic analysis of the company ZELENÝ OSTROV s.r.o. is done in this master's thesis. The company runs a small laundry with the same name in small city Dobřichovice in the central Bohemian region. The main goal of this thesis is to work out a strategic analysis, evaluate its results and try to suggest strategic recommendation which would lead to a future prosperity. Theoretical part of the thesis focuses on strategy, strategic management, strategic analysis, small and medium enterprises and social business. Practical part focuses on application of theoretical basis and doing strategic anal
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Ondrišová, Karolína. "Strategický rozvoj podnikatelského modelu v kontextu právní regulace." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443011.

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This diploma thesis focuses on the issue of the impact of legal regulation on the business model during its formulation and implementation. This work outlines the theoretical background in which are described the key concepts of work, strategic management and strategy, the insured strategy of corporate and business strategy and innovative approach as a business model Canvas. Furthermore, the basic characteristics of the level and method of legal regulation are outlined. The analytical part presents a specific business model, which will be used to reveal key areas subjected to legislation, whic
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