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Articles de revues sur le sujet « Transformative consumer research »

Auteur : Grafiati

Publié le 4 juin 2021

Mis à jour le 12 février 2022

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Gomes Neto, Manoel Bastos, Lucas Emmanuel Nascimento Silva, Sérgio Henrique de Oliveira Lima, and Rebeca da Rocha Grangeiro. "Análise da Produção Científica sobre Transformative Consumer Research e Transformative Service Research." Organizações & Sociedade 28, no. 96 (2021): 77–111. http://dx.doi.org/10.1590/1984-92302021v28n9604pt.

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Abstract Transformative Consumer Research (TCR) has emerged to fill the gaps and overcome fragmentation in the field of consumer research in the well-being domain. This movement gave rise to Transformative Service Research (TSR), which is aimed at identifying and evaluating the well-being effects arising from the services. The objective of this paper was to map the scientific production on TCR and TSR, based on a bibliometric analysis and a content analysis of a sample consisting of 114 studies available in the Scopus, SciELO and SPELL databases. Our study offers a map of the most productive j

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Gutmann, Justin. "Book Review: Transformative Consumer Research." International Journal of Market Research 54, no. 6 (2012): 863–64. http://dx.doi.org/10.2501/ijmr-54-6-863-864.

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Davis, Brennan, Julie L. Ozanne, and Ronald Paul Hill. "The Transformative Consumer Research Movement." Journal of Public Policy & Marketing 35, no. 2 (2016): 159–69. http://dx.doi.org/10.1509/jppm.16.063.

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Vyse, Stuart. "Superstition, Ethics, and Transformative Consumer Research." Journal of the Association for Consumer Research 3, no. 4 (2018): 582–90. http://dx.doi.org/10.1086/698869.

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Mari, Carlo. "Doctoral Education and Transformative Consumer Research." Journal of Marketing Education 30, no. 1 (2008): 5–11. http://dx.doi.org/10.1177/0273475307312194.

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Gomes Neto, Manoel Bastos, Lucas Emmanuel Nascimento Silva, Sérgio Henrique de Oliveira Lima, and Rebeca da Rocha Grangeiro. "Analysis of Scientific Production on Transformative Consumer Research and Transformative Service Research." Organizações & Sociedade 28, no. 96 (2021): 77–111. http://dx.doi.org/10.1590/1984-92302021v28n9604en.

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Abstract Transformative Consumer Research (TCR) has emerged to fill the gaps and overcome fragmentation in the field of consumer research in the well-being domain. This movement gave rise to Transformative Service Research (TSR), which is aimed at identifying and evaluating the well-being effects arising from the services. The objective of this paper was to map the scientific production on TCR and TSR, based on a bibliometric analysis and a content analysis of a sample consisting of 114 studies available in the Scopus, SciELO and SPELL databases. Our study offers a map of the most productive j

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Moufakkir, Omar. "Transformative consumer service." Tourisme et handicap 32, no. 2 (2016): 116–26. http://dx.doi.org/10.7202/1036601ar.

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Despite progress in the inclusion of people with disabilities in society and in leisure participation, including access to tourism, their satisfaction with the tourism experience is still an area that receives limited attention in tourism research. Ingrained in the social psychology of tourism studies, the purpose of this study is to adapt the leisure constraints model to fill this gap and contribute positively to the tourism experience of this market segment. A questionnaire based on the literature was administered to a sample of people with various types of disabilities, to assess the import

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Petkus, Ed. "Incorporating Transformative Consumer Research Into the Consumer Behavior Course Experience." Journal of Marketing Education 32, no. 3 (2010): 292–99. http://dx.doi.org/10.1177/0273475310377784.

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Henkel, Alexander P., Martina Čaić, Marah Blaurock, and Mehmet Okan. "Robotic transformative service research: deploying social robots for consumer well-being during COVID-19 and beyond." Journal of Service Management 31, no. 6 (2020): 1131–48. http://dx.doi.org/10.1108/josm-05-2020-0145.

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PurposeBesides the direct physical health consequences, through social isolation COVID-19 affects a considerably larger share of consumers with deleterious effects for their psychological well-being. Two vulnerable consumer groups are particularly affected: older adults and children. The purpose of the underlying paper is to take a transformative research perspective on how social robots can be deployed for advancing the well-being of these vulnerable consumers and to spur robotic transformative service research (RTSR).Design/methodology/approachThis paper follows a conceptual approach that in

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Dodds, Sarah, Sandy Bulmer, and Andrew Murphy. "Incorporating visual methods in longitudinal transformative service research." Journal of Service Theory and Practice 28, no. 4 (2018): 434–57. http://dx.doi.org/10.1108/jstp-02-2017-0022.

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Purpose Consumer experiences of healthcare services are challenging for researchers to study because of the complex, intangible and temporal nature of service provision. The purpose of this paper is to introduce a novel longitudinal three-phase research protocol, which combines iterative interviewing with visual techniques. This approach is utilised to study consumer service experiences, dimensions of consumer value and consumer value co-creation in a transformational service setting: complementary and alternative medicine healthcare. Design/methodology/approach This research employed a three-

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Crockett, David, Laurel Anderson, Sterling A. Bone, Abhijit Roy, Jeff Jianfeng Wang, and Garrett Coble. "Immigration, Culture, and Ethnicity in Transformative Consumer Research." Journal of Public Policy & Marketing 30, no. 1 (2011): 47–54. http://dx.doi.org/10.1509/jppm.30.1.47.

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Mulcahy, Rory, Rebekah Russell-Bennett, and Jo Previte. "Creating Loyal Prosocial Transformative Service Consumers: A Proposed Model With Direct and Indirect Effects." Australasian Marketing Journal 29, no. 1 (2021): 41–53. http://dx.doi.org/10.1177/1839334921998518.

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Understanding transformative services, where the consumer is not the primary well-being beneficiary, is fundamental to furthering the transformative service research (TSR) paradigm. Furthermore, it is imperative to understand the co-creation behaviors consumers can partake in during prosocial transformative services to improve their service experience and, ultimately, their repeat usage of the service. This study is one of the first to develop a model drawing together three key service frameworks (co-creation behavior, service quality, and consumer value), which is empirically validated using

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Mohamed, Naushad, Babak Taheri, Anna Farmaki, Hossein Olya, and Martin Joseph Gannon. "Stimulating satisfaction and loyalty: transformative behaviour and Muslim consumers." International Journal of Contemporary Hospitality Management 32, no. 9 (2020): 2903–23. http://dx.doi.org/10.1108/ijchm-04-2020-0330.

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Purpose This study aims to investigate the combinations of religiosity, cosmopolitanism and perceived destination image leading to satisfaction and loyalty amongst Muslim consumers within the Maldivian tourism and hospitality context. Design/methodology/approach Using fuzzy-set qualitative comparative analysis (fsQCA), this study reveals that diverse combinations of religiosity, cosmopolitanism and destination image dimensions stimulate satisfaction and loyalty in Muslim consumers. Findings Multiple recipes can be used to design compelling destinations that balance the desire for religiosity a

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Ho, Bach Quang, and Kunio Shirahada. "Actor transformation in service: a process model for vulnerable consumers." Journal of Service Theory and Practice 31, no. 4 (2021): 534–62. http://dx.doi.org/10.1108/jstp-04-2020-0083.

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PurposeThe purpose of this paper is to develop a process model for the role transformation of vulnerable consumers through support services.Design/methodology/approachThe study is based on four years of participant observation at a community-based support service and in-depth interviews with the consumers. Visual ethnography was used to document the process of the consumers' role transformation through service exchanges.FindingsThe main outcome of this study is a consumer transformation model, describing consumers' role transformation processes, from recipients to generic actors. The model dem

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Hein, Wendy, Laurel Steinfield, Nacima Ourahmoune, Catherine A. Coleman, Linda Tuncay Zayer, and Jon Littlefield. "Gender Justice and the Market: A Transformative Consumer Research Perspective." Journal of Public Policy & Marketing 35, no. 2 (2016): 223–36. http://dx.doi.org/10.1509/jppm.15.146.

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Blocker, Christopher P., Julie A. Ruth, Srinivas Sridharan, et al. "Understanding poverty and promoting poverty alleviation through transformative consumer research." Journal of Business Research 66, no. 8 (2013): 1195–202. http://dx.doi.org/10.1016/j.jbusres.2012.08.012.

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Abreu, Renata Garanito de, and Letícia Moreira Casotti. "Turismo na Terceira Idade sob a Ótica da Transformative Consumer Research." Revista Turismo em Análise 29, no. 2 (2019): 255–72. http://dx.doi.org/10.11606/issn.1984-4867.v29i2p255-272.

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No curso da transição demográfica pela qual passa a população brasileira, o envelhecimento dá origem a problemas como depressão, solidão e sentimento de invalidez. Este ensaio apresenta informações que contribuem para discutir como a experiência do turismo pode dar origem ao bem-estar e melhor qualidade de vida aos grupos de consumidores da terceira idade de forma a minimizar impactos negativos do processo de envelhecimento. Defende-se aqui o uso da lente da Transformative Consumer Research (TCR) ou Teoria Transformativa do Consumidor. Essa abordagem do marketing propõe apoiar e divulgar estud

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Faria, Marina Dias de, Jorge Ferreira da Silva, and Jorge Brantes Ferreira. "Transformative Consumer Research and the Visually Impaired: A study on restaurant services." CBR - Consumer Behavior Review 1 (October 31, 2017): 1. http://dx.doi.org/10.51359/2526-7884.2017.22790.

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Citizens with disabilities wish and have the right to fulfill all social roles, including the consumer role. Business practitioners and scholars, however, frequently fail to consider these potential consumers. This study aims to analyze if the attributes the visually impaired most value in leisure services and environments are present in restaurants in Rio de Janeiro. Results point to certain fundamental attributes as being valued by people with low or no visual acuity in leisure restaurant outings: menus in Braille; personnel trained to serve ; tables with legs on each of its four corners and

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Nabec, Lydiane. "Improving dietary behaviour with nutrition labelling: Towards a research agenda that serves consumer well-being." Recherche et Applications en Marketing (English Edition) 32, no. 2 (2017): 71–97. http://dx.doi.org/10.1177/2051570716685522.

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The nutrition labelling on food products represents a major challenge for the public authorities: to improve the dietary behaviour of consumers. This article provides an overview of current knowledge on this issue and invites marketing researchers to consider the contributions of transformative consumer research (TCR) as part of a new research agenda. It aims to understand the effects of nutrition labelling on the food well-being of consumers in light of the specific features of their social, cultural and societal context.

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Johns, Raechel. "Consumer well-being research: integrating social marketing and service research." Journal of Social Marketing 10, no. 1 (2019): 125–38. http://dx.doi.org/10.1108/jsocm-10-2018-0119.

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Purpose While social marketing (SM) literature has increasingly incorporated service literature into the field, social marketers have paid limited attention to transformative service research (TSR). Similarly, transformative service researchers have neglected to incorporate the more traditional body of literature – SM – into their research. This paper aims to provide an extensive literature review and comparison of the bodies of literature, cautioning researchers to consider both fields of research or risk their work not being as relevant as research incorporating both literature bodies. Socia

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Newman, Christopher L., Stacey R. Finkelstein, and Brennan Davis. "Transformative Consumer Research and Public Policy and Marketing Research: Distinct, Yet Complementary, Approaches." Journal of Public Policy & Marketing 40, no. 3 (2021): 331–35. http://dx.doi.org/10.1177/07439156211015993.

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De Keyser, Arne, and Bart Lariviere. "How technical and functional service quality drive consumer happiness." Journal of Service Management 25, no. 1 (2014): 30–48. http://dx.doi.org/10.1108/josm-04-2013-0109.

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Purpose – This study aims to investigate the impact of technical (i.e. what is delivered) and functional (i.e. how is it delivered) service quality on consumer happiness in a multichannel environment. In so doing, this study responds to increasing calls from academics (e.g. transformative service research movement) and practitioners to move beyond pure financial measures when deciding how to manage businesses. Design/methodology/approach – With a sample of 809 customers of a medium-sized Belgian mail order firm, within-class regression models tested for the moderating role of channel usage. Fi

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Ulver, Sofia. "From Mundane to Socially Significant Consumption: An Analysis of How Foodie Identity Work Spurs Market Formation." Journal of Macromarketing 39, no. 1 (2019): 53–70. http://dx.doi.org/10.1177/0276146718817354.

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How does dull turn into cool? Every now and then new markets emerge and consumption that used to be mundane and insignificant transforms into something socially significant. Using the theoretical lens of cultural system transformation, this research set out to analyze how consumers, through their identity work, unintentionally transform a market by negotiating its symbolic boundaries and expanding its borders in relation to their social surroundings. The results showed that consumer identity work contributes to forming the market by providing it with new symbolic meanings (epistemic, entertain

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Losada-Otálora, Mauricio, and Jose Ribamar Siqueira. "Transformative place management (TPM) in commercial settings and business performance." Journal of Services Marketing 34, no. 7 (2020): 889–907. http://dx.doi.org/10.1108/jsm-08-2019-0323.

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Purpose This study aims to introduce transformative place management – TPM – (defined as the deliberate efforts of place managers in commercial settings to provide a pool of restorative resources to improve the consumers’ emotional well-being) by merging the REPLACE framework and transformative service research. Additionally, this research analyzes the direct and indirect impacts of restorative resources as a form of TPM on consumers’ emotional well-being and place attachment, considering the moderating role of employee emotional labor. Design/methodology/approach A total of 240 customers were

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Sharma, Garima, and Pravin Kumar. "An Analysis of Causal Relationships Among the Factors Affecting the Performance of a Service Organization." SAGE Open 11, no. 1 (2021): 215824402199939. http://dx.doi.org/10.1177/2158244021999394.

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In the present scenario, services have the largest domination in consumers’ lives and constitute a large part of the world economy. The researchers and practitioners have given limited research attention to transformative consumer research which affects consumer well-being. In this study, a causal relationship among the factors influencing the performance of an organization providing the transformative services has been analyzed using total interpretive structural modeling (TISM). The factors influencing the services have been identified through the literature review. After identifying the fac

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Davis, Brennan, and Cornelia (Connie) Pechmann. "The Characteristics of Transformative Consumer Research and How it Can Contribute to and Enhance Consumer Psychology." Journal of Consumer Psychology 30, no. 2 (2020): 365–67. http://dx.doi.org/10.1002/jcpy.1139.

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Liu, Hongshen, Yuying Fu, and Hao He. "The Mechanism of the Effects of Experiential Marketing on Urban Consumers’ Well-Being." Complexity 2020 (October 15, 2020): 1–10. http://dx.doi.org/10.1155/2020/8813906.

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Knowing how to improve urban consumers’ well-being is of great importance for sustainable urban development and has become a research hotspot in the field of service marketing, which is evolving from functionality-focused view into experience-focused view. This study explored the mechanism and boundary conditions of experiential marketing on urban consumers’ well-being with a survey data collected from 256 consumers in the catering service industry in China. The results showed that experiential marketing had a significant positive impact on consumer well-being, experiential value played a part

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Piacentini, Maria G., Susan Dunnett, Kathy Hamilton, et al. "Exploring the relations in relational engagement: Addressing barriers to transformative consumer research." Journal of Business Research 100 (July 2019): 327–38. http://dx.doi.org/10.1016/j.jbusres.2018.12.032.

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Carneiro, Jailson Santana, Rayane Fernandes Mano, Augusto Ferreira Ramos Filho, Nelsio Rodrigues de Abreu, and Janayna Souto Leal. "CINEMA E FALTA DE ACESSO: UMA PERSPECTIVA DA TRANSFORMATIVE CONSUMER RESEARCH (TCR)." Revista Gestão Organizacional 14, no. 3 (2021): 194–207. http://dx.doi.org/10.22277/rgo.v14i3.5391.

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O cinema é considerado como lazer, porém nem todas as pessoas têm acesso ao mesmo, podendo se configurar como um cenário de atuação para a Transformative Consumer Research (TCR). Logo, o objetivo do artigo busca analisar como o consumo de lazer, mais especificamente o cinema, vivenciado pelos consumidores que não tem acesso em sua cidade a salas de cinema, pode influenciar o bem-estar e a qualidade de vida. A pesquisa adotou uma abordagem qualitativa, em que foram entrevistadas nove pessoas que participaram do projeto “Cine Sesi Cultural”. Para a análise das entrevistas, foi utilizada a técnic

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Ássimos, Bruno Medeiros, Marcelo De Rezende Pinto, Georgiana Luna Batinga, and Gustavo Tomaz Almeida. "Justiça Social e Transformative Consumer Research: A proposição de uma reflexão teórica." CBR - Consumer Behavior Review 1 (October 31, 2017): 16. http://dx.doi.org/10.51359/2526-7884.2017.23159.

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Quando algo é classificado como socialmente injusto, fica apontado que alguém possui menos do que deveria ter. Este ensaio possui o intuito de provocar uma reflexão inicial sobre as possibilidades de enlace entre a discussão de justiça social e os estudos baseados nas diretrizes da Transformative Consumer Research (TCR), haja vista sua intenção de trazer para os estudos do consumo, públicos e questões de pesquisa historicamente marginalizados, buscando a promoção do bem-estar por meio da mudança social. É preciso que diferentes tipos de interseções que formam um problema sejam investigados par

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Johns, Raechel, and Janet Davey. "Introducing the transformative service mediator: value creation with vulnerable consumers." Journal of Services Marketing 33, no. 1 (2019): 5–15. http://dx.doi.org/10.1108/jsm-10-2018-0282.

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Purpose The purpose of this study is to identify the role of mediators in supporting value co-creation for vulnerable consumers in a service context. The authors propose that in transformative services, the roles of actor mediators facilitate control and empowerment for the vulnerable consumer – labelling these transformative service mediators (TSMs). Design/methodology/approach The authors develop a theoretical framework for the activities of mediators in value co-creation considering the interrelationships of vulnerability, structure and agency. The authors then use Prahalad and Ramaswamy’s

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Pettigrew, Simone, Laurel Anderson, Wendy Boland, et al. "The experience of risk in families: conceptualisations and implications for transformative consumer research." Journal of Marketing Management 30, no. 17-18 (2014): 1772–99. http://dx.doi.org/10.1080/0267257x.2014.955044.

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Scarpaci, Joseph L., Benjamin K. Sovacool, and Ronnie Ballantyne. "A Critical Review of the Costs of Advertising: a Transformative Consumer Research Perspective." Journal of Consumer Policy 39, no. 2 (2016): 119–40. http://dx.doi.org/10.1007/s10603-016-9315-y.

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Subramony, Mahesh. "Transformative Service Research as an Exemplar for Humanitarian I-O Psychology." Industrial and Organizational Psychology 10, no. 3 (2017): 385–88. http://dx.doi.org/10.1017/iop.2017.31.

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The focal article (Gloss, Carr, Reichman, Abdul-Nasiru, & Oesterich, 2017) highlights the neglect of individual and societal well-being concerns in I-O psychology theory and practice. A similar concern is currently being articulated within the interdisciplinary field of services (i.e., service management, services marketing, and service science) with the identification of critical underrepresented issues including economic disparities in healthcare, food deserts in poor urban locations, racial-ethnic discrimination in retail, discriminatory practices in lending, lack of access to basic qua

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Inoue, Yuhei, Mikihiro Sato, and Kevin Filo. "Transformative Sport Service Research: Linking Sport Services With Well-Being." Journal of Sport Management 34, no. 4 (2020): 285–90. http://dx.doi.org/10.1123/jsm.2020-0102.

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The performance of sport organizations has been traditionally examined from the perspective of attaining strategic and operational goals (e.g., profitability, sporting performance). However, contemporary examples point to a need to expand sport organizations’ goals through consideration of their contributions to well-being outcomes. The current special issue addresses this need by advancing the theoretical and empirical understanding of transformative sport service research (TSSR), which seeks to understand how personal and collective well-being can be improved through a range of services offe

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Ozanne, Julie L. "Introduction to the Special Issue on Transformative Consumer Research: Creating Dialogical Spaces for Policy and Action Research." Journal of Public Policy & Marketing 30, no. 1 (2011): 1–4. http://dx.doi.org/10.1509/jppm.30.1.1.

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Özçağlar-Toulouse, Nil, and James E. Burroughs. "Introduction to the special issue on transformative consumer research: taking the TCR movement global." Journal of Marketing Management 30, no. 17-18 (2014): 1723–27. http://dx.doi.org/10.1080/0267257x.2014.960231.

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Almeida, Gustavo Tomaz de, Georgiana Luna Batinga, Bruno Medeiros Ássimos, and Marcelo de Rezende Pinto. "Idosos de Baixa Renda, Violência Financeira e Crédito: O olhar da Transformative Consumer Research." Revista Gestão & Conexões 10, no. 1 (2021): 102–20. http://dx.doi.org/10.47456/regec.2317-5087.2021.10.1.34596.102-120.

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Este artigo pauta-se em discussões que articulam os temas consumo de crédito, violência financeira e idosos de baixa renda, sob a ótica da Transformative Consumer Research (TCR). Seu objetivo é entender a violência financeira para com idosos de baixa renda por meio da assimilação do modus operandi do mercado de crédito. Por meio da etnografia que se baseou em uma observação participante, em relatos em diários de campo e em entrevistas individuais semiestruturadas, chegou-se a três categorias de análise: o empréstimo como objeto de consumo, as duas faces da violência financeira e o idoso na con

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Price, Linda L., Robin A. Coulter, Yuliya Strizhakova, and Ainslie E. Schultz. "The Fresh Start Mindset: Transforming Consumers’ Lives." Journal of Consumer Research 45, no. 1 (2017): 21–48. http://dx.doi.org/10.1093/jcr/ucx115.

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Abstract This article introduces the fresh start mindset, defined as a belief that people can make a new start, get a new beginning, and chart a new course in life, regardless of their past or present circumstances. With historical roots in American culture and neoliberalism, and with contemporary links to liquid modernity and global consumer culture, this mindset structures reasoning, experience, and everyday language, and guides behavior across self- and other-transformative consumption domains. We develop a six-item scale (FSM) to measure the fresh start mindset and situate it within a broa

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Cavusoglu, Lena, and Deniz Atik. "Accumulating capital through social media: the transformative power of underrepresented fashion consumers." Journal of Consumer Marketing 38, no. 5 (2021): 514–24. http://dx.doi.org/10.1108/jcm-08-2020-4074.

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Purpose Previous research in sociology, psychology and fashion studies has investigated the concept of diversity in the fashion context, but the topic remains largely understudied within the realm of consumer research. This study aims to examine the reactions of underrepresented women to the fashion industry’s lack of diversity. Design/methodology/approach A total of 38 semi-structured in-depth interviews were conducted among a sample of female consumers who were diverse with respect to racial and ethnic background, socioeconomic class, religion, sexual orientation, age, body type and physical

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Piacentini, Maria, Emma Banister, Laura Salciuviene, and Kathy Keeling. "Emerging issues in transformative consumer research and social marketing: An introduction to the special issue." Journal of Consumer Behaviour 11, no. 4 (2012): 273–74. http://dx.doi.org/10.1002/cb.1392.

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Burroughs, James E., Lan Nguyen Chaplin, Mario Pandelaere, et al. "Using Motivation Theory to Develop a Transformative Consumer Research Agenda for Reducing Materialism in Society." Journal of Public Policy & Marketing 32, no. 1 (2013): 18–31. http://dx.doi.org/10.1509/jppm.10.046.

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Davis, Brennan, and Julie L. Ozanne. "Measuring the impact of transformative consumer research: The relational engagement approach as a promising avenue." Journal of Business Research 100 (July 2019): 311–18. http://dx.doi.org/10.1016/j.jbusres.2018.12.047.

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Davis, Brennan, and Cornelia Pechmann. "Introduction to the Special Issue on transformative consumer research: Developing theory to mobilize efforts that improve consumer and societal well-being." Journal of Business Research 66, no. 8 (2013): 1168–70. http://dx.doi.org/10.1016/j.jbusres.2012.08.008.

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., Novrizal, Florentina Rahayu, and Joni Phangestu. "The Increase in Porang Instant Noodle Market Share from the Perspective of Transformative Business Model Analysis." International Journal of Research and Review 8, no. 6 (2021): 117–26. http://dx.doi.org/10.52403/ijrr.20210614.

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Indonesia is one of the 10 countries with the consumption of the world's biggest instant noodles. One alternative to raw materials that instant noodles are healthier than iles-iles porang or bulbs. Through connecting consumer needs with developing technology that is Transformative Business Model, this research aims to: 1) Learn how the companies condition instant noodles made from porang (porang instant noodles) currently; 2) Figure out the model business to run the porang instant noodles company; 3) Identify the challenges in porang instant noodles industry; 4) Recommend the increase in marke

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Rosenbaum, Mark Scott, and Rebekah Russell-Bennett. "Editorial: bringing socially unacceptable services into services marketing." Journal of Services Marketing 34, no. 7 (2020): 885–87. http://dx.doi.org/10.1108/jsm-07-2020-0295.

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Purpose This paper aims to define the term “socially unacceptable services” and call for novel research in these under-researched service industries. Design/methodology/approach Personal reflections. Findings Service offerings exist that, despite their ability to create value for customers, clients or partners, many in society at large deem to be offensive, inappropriate or harmful for a variety of reasons. Service researchers have ignored the existence and impact of socially unacceptable services on consumers and society for too long. Research limitations/implications Given the expanding role

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Schembri, Sharon. "Food, poverty and health: the lived experience for SNAP recipients." Journal of Social Marketing 10, no. 1 (2019): 139–52. http://dx.doi.org/10.1108/jsocm-10-2018-0124.

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Purpose The purpose of this paper is to demonstrate the value of broadening the horizons of social marketing with a transformative approach. Through an investigation focused on the intersections of food, poverty and health, the lived experience of Supplemental Nutrition Assistant Program (SNAP) is identified and described. This depth of insight is useful to achieve research-informed public policy and social marketing efforts. Design/methodology/approach This ethnographic research design combines shadow shopping and phenomenological interviewing. The research site is an outreach center of a sou

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Mayer, Jessica, Nadia Zainuddin, Rebekah Russell-Bennett, and Rory Francis Mulcahy. "Scaring the bras off women." Journal of Service Theory and Practice 29, no. 3 (2019): 233–57. http://dx.doi.org/10.1108/jstp-11-2017-0196.

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Purpose The purpose of this paper is to understand the role of perceived threat, brand congruence, and social support on consumer coping strategies for a preventative health service. Design/methodology/approach An online survey of 570 women aged over 50 in one Australian state was conducted (users and non-users of the service). The data were analyzed using structural equation modeling. Findings A competing models approach reveals that threat on its own is associated with avoidance coping; however, when brand congruence is high, there is an association with active coping. Social support appears

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Pine, B. Joseph. "How B2B companies create economic value by designing experiences and transformations for their customers." Strategy & Leadership 43, no. 3 (2015): 2–6. http://dx.doi.org/10.1108/sl-03-2015-0018.

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Purpose – This article explains how B2B companies can create economic value by designing experiences and innovations that will be transformative for their customers. Design/methodology/approach – The article shows that B2B goods and services are increasingly marketed in an Experience Economy, an arena where interactions are based on what experiences buyers and their customers value. Findings – The big value creation insight is that industrial companies. like consumer product companies, can create breakthrough innovations by understanding, responding to and transforming the experience of their

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Burukina, Olga Alekseyevna. "Russian TV advertising: influencing perception and manipulating consumer consciousness." Тренды и управление, no. 1 (January 2021): 1–21. http://dx.doi.org/10.7256/2454-0730.2021.1.34689.

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The subject of this research is the peculiarities of Russian TV advertising, as well as the functions of advertising with regards to the goals of advertisers, developers of advertising content, and consumers of advertising products. The article explores the specifics of modern Russian TV advertising, and analyzes the existing traditions of selective perception marketing, as well as advances the original concept of divergence of public values by the Russian media. The research employs systematic and axiological approaches, observation, system analysis, case analysis and content analysis of TV c

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