Thèses sur le sujet « Value shop »
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Liu, Zhangyahui Liu. « Predicting the Chinese Consumer’s Consumption Value of Using Mobile Apps to Shop Fashion Products ». Kent State University / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=kent1469884479.
Texte intégralWen, Yuanyuan, et Luping Zhang. « Market Feasibility Research in China And Strategy Design : The Case of THE BODY SHOP ». Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-11638.
Texte intégralHall, Michelle Louise. « Shop local : building a 'local' tribe through consumption experiences in servicescapes ». Queensland University of Technology, 2008. http://eprints.qut.edu.au/16640/.
Texte intégralSÄVENSTEDT, JENNY, et MAIJA BIGESTANS. « SUSTAINABIL(IT)Y : How IT service providers can incorporate sustainability into business practices ». Thesis, KTH, Hållbarhet och industriell dynamik, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-157788.
Texte intégralBestjak, Linnea, et Cassandra Lindqvist. « Assessment of How Digital Twin Can Be Utilized in Manufacturing Companies to Create Business Value ». Thesis, Mälardalens högskola, Akademin för innovation, design och teknik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-48161.
Texte intégralRůžičková, Veronika. « Mini One Stop Shop a jeho implementace v IS Finanční správy ČR ». Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-191916.
Texte intégralTena, Frezewd Lemma. « Energy-Efficient Key/Value Store ». Doctoral thesis, Saechsische Landesbibliothek- Staats- und Universitaetsbibliothek Dresden, 2017. http://nbn-resolving.de/urn:nbn:de:bsz:14-qucosa-228586.
Texte intégralPalekar, Nipun Pushpasheel. « Job Sequencing & ; WIP level determination in a cyclic CONWIP Flowshop with Blocking ». Thesis, Virginia Tech, 2000. http://hdl.handle.net/10919/34997.
Texte intégralMaster of Science
Nylén, Sebastian, et Adam Nyström. « Innovationsintermediärer : En one-stop-shop för allt vad små och medelstora företag efterfrågar vid samarbetsprojekt ? » Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik, konst och samhälle, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-84856.
Texte intégralPurpose – This study aims to contribute with an increased understanding of what small and medium-sized enterprises (SMEs) demand and how innovation intermediaries can increase the willingness among SMEs to participate in collaborative projects. Method – We conducted a qualitative single case study at an innovation intermediary. Primary data was collected through 39 interviews, divided into four different types of groups: (1) employees at the innovation intermediary, (2) SMEs, (3) incumbent firms, and (4) other actors (e.g., financiers and authorities). The findings were generated by using a thematic analysis to identify SMEs’ needs and how the innovation intermediary can meet those needs. Findings – Our findings section is divided into three parts: (1) first we present six different values that innovation intermediaries create for SMEs in collaborative projects, (2) in the second part we discuss eleven attributes that make it attractive to participate in collaborative projects for SMEs at company-specific level, collaborative project level and innovation ecosystem level, and (3) we provide a roadmap of how innovation intermediaries could create attractive collaborative projects for SMEs. Implications – This study contributes to an increased understanding of innovation intermediaries by highlighting what contributes to collaborative projects with an innovation intermediary being attractive to SMEs. This has not been observed in the existing literature. The study also supports previously found values, identifying new values that an innovation intermediary can create for SMEs, and linking both these values to the attractive attributes that we identified. Based upon the findings a roadmap was created to offer top management and decision-makers at innovation intermediaries a tool to design collaborative projects attractive to SMEs. Limitations and future research – This is an individual case study and has thus only examined one innovation intermediary, in this case, a research institute, which may affect the generalizability of the study. Therefore, we recommend future research to investigate our research questions through multiple case studies or studies examining other innovation intermediaries.
Ježková, Petra. « Vnímání značek e-shopů při nakupování na internetu a hodnocení značky Alza.cz ». Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113504.
Texte intégralParente, Ana Luisa Trajano. « RelaÃÃo entre lealdade de marca e os atributos de compra em lojas especializadas e lojas de fÃbrica ». Universidade Federal do CearÃ, 2014. http://www.teses.ufc.br/tde_busca/arquivo.php?codArquivo=14483.
Texte intégralO estudo da lealdade de uma marca permite que as empresas que atuam no varejo possam desenvolver estratÃgias assertivas para manter clientes atuais e atrair novos consumidores. Partindo deste pressuposto, a presente pesquisa tem por objetivo principal analisar a diferenÃa da relaÃÃo entre a lealdade de marca e os atributos de compra de confecÃÃo infantil em lojas especializadas e lojas de fÃbrica. Como forma de analisar essa relaÃÃo, foi desenvolvida uma pesquisa quantitativa, composta de 20 variÃveis relacionadas aos atributos da relaÃÃo preÃo qualidade, qualidade do produto e atmosfera de loja. A amostra do estudo foi composta de 201 mulheres, consumidores e compradoras da marca pesquisa. Os dados da pesquisa foram coletados em novembro de 2013 e submetidos a testes estatÃsticos de anÃlise fatorial e regressÃo mÃltipla. A partir dos testes estatÃsticos, foi identificado que, dos 20 itens pesquisados, os atributos com maior relaÃÃo com a lealdade de marca sÃo: imagem da loja, diferenciaÃÃo do produto, produto melhor que a concorrÃncia, acabamento do produto e relaÃÃo preÃo-qualidade
The study of the loyalty of a mark allows companies operating in retail can develop assertive strategies to retain current customers and attract new consumers. Under this assumption, the present study has as its main objective to analyze the difference of the relationship between brand loyalty and purchase attributes of infant clothing at specialty stores and factory outlets. In order to analyze this relationship, a quantitative survey was developed, consisting of 20 variables related to the attributes of value for money, product quality and store atmosphere. The study sample consisted of 201 women, consumers and buyers of brand research. The survey data was collected in November 2013 and submitted to statistical tests of factor analysis and multiple regression. From the statistical tests, it was identified that, of the 20 items surveyed, attributes more related to the brand loyalty are: store image, product differentiation, product better than the competition, product workmanship and value for mon
Baker, John M. « Routing a high value unit for optimized missile defense in coastal waters ». Thesis, Monterey, Calif. : Naval Postgraduate School, 2008. http://bosun.nps.edu/uhtbin/hyperion-image.exe/08Mar%5FBaker.pdf.
Texte intégralThesis Advisor(s): Wood, R. Kevin. "March 2008." Description based on title screen as viewed on April 28, 2008. Includes bibliographical references (p. 37-38). Also available in print.
Cho, Junhee. « Dynamic modeling and analysis for swash-plate type axial pump control utilizing indexing valve plate / ». free to MU campus, to others for purchase, 2000. http://wwwlib.umi.com/cr/mo/fullcit?p9974614.
Texte intégralBoxler, Oliver Rudolf. « Value Chain versus Value Constellation - Wertschöpfung mit der Unterstützung von Informations- und Kommunikationstechnologien in interorganisationalen Geschäftsprozessen ». Zürich, 2000. http://e-collection.ethbib.ethz.ch/show?type=diss&nr=13574.
Texte intégralGood, Nathan Andrew. « Multi-Objective Design Optimization Considering Uncertainty in a Multi-Disciplinary Ship Synthesis Model ». Thesis, Virginia Tech, 2006. http://hdl.handle.net/10919/34532.
Texte intégralMaster of Science
Censullo, Alex. « Estimating the Relative Value of Individual Strokes Gained on the PGA Tour ». Scholarship @ Claremont, 2017. http://scholarship.claremont.edu/cmc_theses/1695.
Texte intégralGupta, Sanjeev, S. Ponsubbiah, S. K. Gupta et Sujata Mandal. « Sustainable value creation from leather solid wastes - 26 : Preparation of shoe soling material using nano fillers ». Verein für Gerberei-Chemie und -Technik e. V, 2019. https://slub.qucosa.de/id/qucosa%3A34331.
Texte intégralWeigel, Laura R. « The Civilian Mariners of Military Sealift Command : preliminary assessment of organizational culture and values ». Thesis, Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 1997. http://handle.dtic.mil/100.2/ADA333416.
Texte intégralBredhammar, Michelle, et Pia Slesinski. « Saving the world cannot be a one-man show : Combining CSR research and social entrepreneurship theory for a better future ». Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-84479.
Texte intégralUchytil, Joseph. « Assessing the operational value of situational awareness for AEGIS and Ship Self Defense System (SSDS) platforms through the application of the Knowledge Value Added (KVA) methodology ». Thesis, Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 2006. http://library.nps.navy.mil/uhtbin/hyperion/06Jun%5FUchytil.pdf.
Texte intégralThesis Advisor(s): Thomas J. Housel. "June 2006." Includes bibliographical references (p. 71-72). Also available in print.
Truedsson, Christian. « Stock Markets and Real Economic Activity : Zooming out to show a broader picture using 12 EU Membership Countries ». Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Nationalekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-44007.
Texte intégralEngelbertz, Sira. « Values in Antarctica : Discourse Analyses of Two Topical Issues in Antarctic Policy ». Thesis, University of Canterbury. Gateway Antarctica, 2015. http://hdl.handle.net/10092/10436.
Texte intégralGorst, Thom. « Modern maritime ruins : an investigation into the aesthetic, cultural and historical value of modern ship-ruins around the British coast ». Thesis, Glasgow School of Art, 2011. http://radar.gsa.ac.uk/4910/.
Texte intégralHecker, Julia. « Perceived effectiveness of influence tactics among German, migrant Turkish and home Turkish shop floor employees : the impact of cultural values and contextual factors ». Thesis, University of Sussex, 2006. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.439635.
Texte intégralEpstein, Justin. « Cruise Ship Preliminary Design : The Influence of Design Features on Profitability ». ScholarWorks@UNO, 2014. http://scholarworks.uno.edu/td/1914.
Texte intégralCampos, Luísa A. « Internationalization of Firms : An Analysis of Brazilian Shoe Firms in Vale do Rio dos Sinos, RS, Brazil ». Ohio University / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1307110319.
Texte intégralKayser, Pedro Augusto Bittencourt. « The Brazilian Shoe Industry and the Chinese Competition in International Markets ». Ohio University / OhioLINK, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1212609523.
Texte intégralPartl, Michal. « Total fluorenscence spectra of resorufin and anthracene : applications of singular-value decomposition in total luminescence spectroscopy / ». Zürich, 1994. http://e-collection.ethbib.ethz.ch/show?type=diss&nr=10785.
Texte intégralWallace, Carey. « The respect effect : the changes in self esteem, mood, values and prosocial behaviours when we receive and show respect ». Thesis, Cardiff University, 2016. http://orca.cf.ac.uk/96542/.
Texte intégralŠottníková-Zajacová, Ivana. « Dietary strategies to improve the nutritional value of pork while maintaining a high sensory and technological quality / ». Zürich : ETH, 2008. http://e-collection.ethbib.ethz.ch/show?type=diss&nr=17819.
Texte intégralDuckworth, Greg. « Absolute values only show part of the whole : evidence of P limitation in legumes in the CFR from N:P ratios ». Bachelor's thesis, University of Cape Town, 2008. http://hdl.handle.net/11427/26317.
Texte intégralKozerke, Sebastian. « Assessment of heart valve function by motion adapted magnetic resonance imaging / ». [S.l.] : [s.n.], 2000. http://e-collection.ethbib.ethz.ch/show?type=diss&nr=13757.
Texte intégralChen, Ying-tsuen, et 陳盈村. « Analysis of U-Commerce Business Value using a Value Shop Model ». Thesis, 2007. http://ndltd.ncl.edu.tw/handle/yrw3hb.
Texte intégral國立中山大學
資訊管理學系研究所
95
With the improvement of information technology, the environment of electronic commerce is shifting gradually from M-Commerce to U-Commerce. However, U-Commerce is still in its infancy for most enterprises although it extended from M-Commerce. The knowledge about how the business model and the enabling technology together create the business for inter and intra customers is till vague, while it is important for the success of U-Commerce. Therefore, in this study, we conduct the secondary data analysis and use a value shop model to analyze what determinates the value creation for the customers and what the enabling core components are. The findings of this study provide a great insight for better understanding the value configuration of U-commerce and a leading index for the enterprise to constructing business model and developing IT core components when implementing the U-commerce.
Su, Yu-Lin, et 蘇瑜琳. « Customer Value of Grid Shop : Consumers and tenants perspective ». Thesis, 2009. http://ndltd.ncl.edu.tw/handle/95803600610545291842.
Texte intégral朝陽科技大學
企業管理系碩士班
97
New marketing channel “grid-shop” blossoms in the new economy. The grid-shop combines the merits of the virtual channel and the physical channel. The key features are that the grid-shop can service simple shopper and seller of goods at the same time. The types of the grid-shops include merchandise and handicraft. Laddering method in the qualitative research is applied for the Means-End Chain (MEC) model to build content codes connecting attributes, consequence and values for the grid-shop consumers and tenants. The data were collected through one-to-one, in-depth personal interviews of 120 grid-shop consumers and tenants with open-ended questionnaires. Result of the research: 13 product attributes, 15 consumption consequences and 17 values for consumers of the grid-shop are found. 10 product attributes, 12 consumption consequences and 11 values for tenants of the grid-shop are found.All types of the consumers pursue the “pleasure”, “worth”, “satisfied” and “newfangled” experiences. In addition, the consumers of the merchandise grid-shop respect “efficient” and the consumers of the handicraft grid-shop respect “unique”. All types of the tenants pursue the “pleasure”, “worth” and “reassured” experiences. For tenants of merchandise grid-shop, they additionally respect “efficient”. And, for tenants of handicraft grid-shop, they additionally respect “identity” and “self-esteem”. The merchandise and handicraft grid-shop reveals different final values and the value hierarchies. The value path of “worth” is stable for the consumers. Instead, the value path of “pleasure” is stable for the tenants. Finally, suggestion for the practical operation and future research direction are given.
Wang, Mei-Fang, et 王美芳. « A successful development map of e-shop on value view ». Thesis, 2007. http://ndltd.ncl.edu.tw/handle/5t9s3v.
Texte intégral國立虎尾科技大學
資訊管理研究所
95
Under fast development of the Internet, E-shops have become an important marketing channel. Despite the growth of Internet surfers, the population with experiences of shopping online has not grown to a significant level. In addition to the incomplete online shopping environment and security issues, the insufficient understanding of most enterprises about how to manage an E-shop is also the main reason. To provide a seasonable solution to this issue, this study would (1) derive 4 constructs, 16 categories, and 68 key success factors via literature reviews, expert interviews, Focus Group, and Delphi method; (2) establish a value system of E-shops as the basis of assessing the difference in key success factors; (3) integrate the value system and the concept of Kano model to develop Kano value model, so as to get hold of the properties and category of each key factor; (4) apply FAHP (Fuzzy Analytic Hierarchy Process) to present the importance ranking of the 4 constructs and 16 categories as the basis for the staged development of enterprises; and finally; (5) according to the ranking, establish the successful development map for E-shops. It was expected that the research results would serve as a reference for more accurate systemization of E-shops in the process of development and reduce the exploration time and possibility of failure in the process of test and trial.
Chien, Chun Sheng, et 簡俊生. « Melting shop value evaluation study of Vietnam --Case study : Fuco steel ». Thesis, 2016. http://ndltd.ncl.edu.tw/handle/hz3m5n.
Texte intégral國立清華大學
高階經營管理碩士在職專班
104
英文摘要 With the integration of ASEAN regional economic, enterprises pursuit of value maximization, for increase their market share purposes, have access to investments or mergers and acquisitions。ASEAN region to become except China the Taiwan's largest trading partner; Vietnam one of the ASEAN members has become the favorite Taiwanese of investment, in recent years to attract more large-scale steel mills competing stationed in the country. This paper is by Vietnam Economic Development discussion and electric arc furnace industry market research and analysis of the target enterprise uses market value comparison , compared with financial indicators the similar scale company of the industry and financial review of taxation using the net assets value method, the final preparation of the pro forma adjusted assets report, the value of mergers and acquisitions as a basis for top management decision making. In this paper, the case company is located in Phu My Industrial Zone II, The geographical position close to two ports can loading and discharging bulk cargos and containers respectively, These ports can accommodate large vessel also; The industrial zones domestic waters and electricity power supply sufficient, but also the external connection Highway 51 north and south, can take advantage of land and sea traffic network marketing products to the whole of Vietnam; in particular cases company has received Vietnamese government approval to continue to invest downstream industries of the license, the value of this license within that allows the acquirer immediately for the upstream and downstream industries for the effective integration of the acquirer to provide the most favorable business foundation. Conclusions and suggestions of this paper, the terms can refer to the related industries provide Taiwanese investment in Vietnam. Keywords: enterprise value; mergers and acquisitions; Vietnamese electric arc- furnace steelmaking; the net asset value method
de, Fin Bronwen Alexandra. « The interaction of information systems with the value configuration of law firms ». Thesis, 2012. http://hdl.handle.net/10500/6133.
Texte intégralChang, Yi-Hwa, et 張怡華. « A Study of Taiwan Folk Clothing Value, Shop Image and Service Quality ». Thesis, 1998. http://ndltd.ncl.edu.tw/handle/42934951963563000509.
Texte intégral輔仁大學
織品服裝研究所
86
Due to its unique characteristics, folk clothing represents the culturally most distinctive form among clothing styles. Due to movements promoting indigenous culture, interest in Taiwan folk clothing rose significantly for come time in the 80''s. Unfortunately, this new demand for native clothing was not the result of good management practices but rather due to a short-lived fashion trend. In consequence, the Taiwan folk clothing inclustry fell victim to the more competitive ready-to-wear garment industry. Yet, the Taiwan folk clothing industry is still consiered very important in as much as it symbolizes the spirit of traditional culture. Therefore, the challenge to strengthen the existing Taiwan folk clothing market has become an issue of major importance within this industry. Above all, the need to understand the characteristics of Taiwan folk clothing consumers is decisive. Literature on this topic is very limited. For this reason, more consumer research ought to be generated if managers and administrators in the Taiwan folk clothing industry are to become more successful. This study focus on the consumer needs. The research topics are:(1)the folk clothing value, which could express consumers'' interior need; (2)the shop image, which could influence consumers'' impression of the retail shop''s exterior performance; (3)the service quality, which could measure the consumer purchase loyalty. The aim is to obtain insight into consumers'' emphasis on the three aspects mentioned above. The findings of this study are as follows: As regards the Taiwan folk clothing value area, consumers particulary attach importance to: (1)the handling and design of clothing; (2)whether or not the clothing can provide the wearer with a sense of belonging to his/her respective group; (3)the social status which is represented by the particular garment; (4)the price of the clothing. As regards the shop image and service quality area, consumers focus on: (1)the arrangement of promotion activities; (2)the attitude of shop personnel and operation process; (3)the price and quality of products; (4)the shop''s environment and consumer service; (5)the convenience of shop location. Through factor analysis and cluster analysis consumers could be segmented into three gtoups: the fashion-conscious and active group, the leisure and family-like group and the enthusiastic and ascetic group. All three groups show significant differentiation as to the following aspects of population statistics: career, education, salary and purchase place. Variation analysis revesled significant partial differentiation among folk clothing value, shop image and service quality factors. Based on the above results, suggestions are offered to folk ciothing industry management on the market as a whole as well as on each of the therr target markets.
Hu, Chia-Chang, et 胡家彰. « The Innovative Strategy of the Entire Shop Marketing Event : The Value House Model ». Thesis, 2010. http://ndltd.ncl.edu.tw/handle/33351284776412327351.
Texte intégral實踐大學
企業創新與創業管理研究所
98
With the highest density of convenience stores in the world, the severe competition of this industry in Taiwan is no surprise. The marketing campaign initiated by 7-ELEVEn’s "Entire-Shop Marketing Event" since Apr 2005 is far from cease. The investment of Entire-Shop Marketing Event takes up to hundreds of millions (NTD) that few convenience store chains can continuously invest; however, FamilyMart is never absent from this game and the author is lucky enough to participate in the planning and implementation of its Entire-Shop Marketing Event. In Jul 2007, with the introduction of “Chinese God Figures” designed by DEM, FamilyMart set the record of giving away 4.1 million figures. The statistic figures that FamilyMart earned monthly revenue of over 3 billion for three consecutive months, while the main competitor 7-ELEVEn’s revenue declined for five consecutive months, show how the main theme of Entire-Shop Marketing Event directly affect the transfer of customers. This research explores six marketing projects of FamilyMart, through literature analysis and case study, and the author hereby proposes the theoretical framework:” Value House Model: the innovative strategy of Entire-Shop Marketing Event”. The model consists of one core strategy: ”THEME”, three deign dimensions: “total sense of life”, “style ideas”, “synergistic integration”, and two performance dimensions: ”operation performance” and “brand value”. The structure of these dimensions is as follows: 1.“THEME” is the key factor to success of Entire-Shop Marketing Event. Themes that are closer to consumers’ life experiences are more likely to arouse their interest and resonance, which in turn increases its visibility and media coverage, and thus brand awareness and revenues. 2.The interpretation of the theme combines culture and creativity, and is presented in a modern, stylish design. The consumers will find it innovative and fun, which brings positive effect to brand image and brand awareness. 3.Entire-Shop Marketing Event spans a wide range of aspects, including theme, gifts, design, communications, process, materials, regulations, transport and etc., that it requires great ability of resource integration to bring synergistic effects. 4.Same/similar themes and gifts may effectively attract consumers’ participation through different packaging. Nevertheless, the question if the effect is progressively decreasing for sure could serve as directions for future research.
Chen, Hong-en, et 陳弘恩. « Analysis of Value Shop Innovation and Business Core Capabilities using a Hypercube Model ». Thesis, 2007. http://ndltd.ncl.edu.tw/handle/mv4umu.
Texte intégral國立中山大學
資訊管理學系研究所
95
While mobile technologies and applications are rapidly and widely utilized and adopted in electronic commerce (E-commerce), it is extremely important to better understand the value creation, business model capability and core component capability in mobile commerce (M-commerce). In this study, we conduct the secondary data analysis and use a value shop model to analyze the innovation in technological knowledge, business model, and dynamic capability aspects used in Internet-enabled commerce (I-commerce) versus M-commerce. A set of critical dynamic capabilities for each innovation is then identified. These results provide great insight for practitioners and scholars for enhancing their understanding of M-commerce innovation, and provide guidelines to help practitioners adapt from I-commerce to M-commerce innovation.
Chen, Chin-Cheng, et 陳進成. « The Study of Customer Value、Customer Satisfaction and Customer Loyalty Based on E-Shop ». Thesis, 2003. http://ndltd.ncl.edu.tw/handle/07553173635645142402.
Texte intégral中原大學
資訊管理研究所
91
Abstract E-business is an irresistible general trend for consumers or companies to trade over Internet. There were more than 7 million Internet users over the world. According to eTForecasts and eMarketer’s forecast, there would be 5-6 billion Internet users in 2002 and would grow up to 13.3 billion in 2006. This shows a potential business in Internet is not ignorable. A successful E-business over Internet would be based into two factors: technical and business strategy. Technical is the means to achieve goals of business strategy. However, technical factors in Internet environment include Web design, network transmission performance, product/service representations, transaction successful rate, etc. One of the above technical factors does not do well for customers, it will affect and stop consumers shopping in Web. For business strategy factor, companies have to evaluate their products/services strategies that are suitable selling in Web. Good promotion ideas, product price strategy, supply chain systems and web environment creation are also required. Many E-business companies are looking for new customers, they emphasize on the number of consumer growth rate. Companies develop many promotion campaigns to attract new customers. But they forget to keep customer’s loyalty. Customer’s loyalty is very important for sales revenue. In this research, customer satisfaction and loyalty from the viewpoint of customer value in E-business over Internet are discussed. The result of this research shows that consumer’s satisfaction is positively affected by customer perceive web’s “quality value”, “cost value”, and “performance outcomes”. In terms of impact effect, customer perceived “performance outcomes” is higher than “quality value” and “ cost value”. The research result also depicts that consumer’s loyalty is positively affected by customer perceive web’s “satisfaction” and “cost value”, but there is no evidence to support “quality value” has affect “consumer’s loyalty”.
Ye, Wan-Ru, et 葉宛如. « The study of the internet shop Experiential Marketing and Experiential value to customer loyalty ». Thesis, 2010. http://ndltd.ncl.edu.tw/handle/06876032824966113530.
Texte intégral淡江大學
國際貿易學系國際企業學碩士班
98
With the e-store in a good combination of software and hardware under the continued flourishing e-store growth and business opportunities, Create a relatively modern consumers seeking digital lifestyle. From this, Online shopping does not become a neglected access media. Therefore, this study will focus on Taiwan internet shopping markets. This study will focus on the e-store consumer once bought more than one products, Explore the possibility of with Experiential Marketing as a strategic tool to create the customer Experience value , a further effect on customer loyalty. The concept of experiential marketing is according to the research of Schmitt (2000).There are two dimensions in his study: Personal experience and Share experience. The concept of experiential value is according to the research of Mathwick, Malhotra and Rigdon (2001).There are four dimensions in his study: Consumer Return on Investment, Service Excellence, Aesthetics, Playfulness. I use convenient sampling to arrange my questionnaire. Finally, regression analysis to verify the results: (1)Personal experience has significantly positive influences Experiential value, especial a greater impact to Aesthetics. (2)Share experience has significantly positive influences experiential value (in addition to CROI), especial a greater impact to Playfulness. (3)Experiential value has significantly positive influences customer loyalty, especial a greater impact to Service Excellence and playfulness. (4)Personal experience and Share experience have significantly positive influences customer loyalty, especial a greater impact to Personal experience.
Tsai, Chia-jung, et 蔡佳容. « An Empirical Study of Customer Value, Relationship Quality and Customer Loyalty Based on E-shop ». Thesis, 2006. http://ndltd.ncl.edu.tw/handle/92742680755163704221.
Texte intégral逢甲大學
應用數學所
94
E-business is an irresistible general trend for both consumers and companies. The managers of shopping websites have to understand the customer value in order to make profit and manage e-stores permanently. However, most of related researches about shopping on-line are focused on how to stabilize trading relationships between e-stores and their customers. Our research will be discussed from the viewpoint of customer value. We are focused on the customers who have the habit of shopping on-line in Taiwan and take the way of questionnaire on line. And our discussion will address on three following items. A. The influence of customer value toward relationship quality. B. The influence of relationship quality toward customer loyalty. C. The influence of customer value toward customer loyalty. We use Linear Structural Relations (LISREL) to examine hypothesis of cause-effect relations and assess its theocratic structure model. We confirm that Customer value has a positive influence on relationship quality. Relationship quality has a positive influence on customer loyalty . Customer value has a significant influence on customer loyalty. If shopping websites can fulfill customers’ needs, provide satisfactory products or service, and dispel customers’ doubts toward trading, it will promote the shopping incentive by maintaining the long relationship with customers and lifting customer loyalty.
HUI, LEE YA, et 李雅惠. « The Study of Relationship between Customer Value, Satisfaction and Purchase Intention – EASY SHOP as Example ». Thesis, 2018. http://ndltd.ncl.edu.tw/handle/rgdz6w.
Texte intégral大葉大學
管理學院碩士在職專班
106
This study analyzes the relationship between the customer value, customer satisfaction and purchase intention in which applied by Audrey underwear’s marketing channel named Easy Shop in Taichung Area. In this study, the criteria of marketing demand, Easy shop’s performance, customer value, purchase intentions and customer satisfaction are totally referred. The research methods (Importance-Performance Analysis, IPA) as initial matrix, a total of 80 questions items are listed. There are total 82 valid questionnaires been returned. The findings of the research are as below: First, the average of the importance of customer value criteria is 4.159 and its satisfaction average is 4.102. Although the averages of satisfaction items more than 4, but lower than the averages of customer value. It means that the customer value is more important than customer satisfaction. Accordingly, purchase intension of marketing strategy needs to be improved. Second, the average of the purchase intention is 4.265 higher than the averages of satisfaction 3.938. The purchase intention of marketing strategy needs to be improved in order to enhance customer satisfaction. Finally, the cross analysis of the total 80 items which among customer value, purchase intention and satisfaction, it shows that the company needs to reform the overall marketing strategy in order to enhance customer satisfaction.
CHANG, YU-HSUN, et 張宥熏. « The Effect of Brand Image, Customer Perceived Value on Brand Loyalty of Handmade Drinks Shop ». Thesis, 2018. http://ndltd.ncl.edu.tw/handle/93d3ry.
Texte intégral嶺東科技大學
行銷與流通管理系碩士班
106
Handmade drinks has developed rapidly with the growing development of changing eating habits, thus making the competition in the drinks market fairly keen. Therefore, customer retention is becoming more and more important. Moreover, studies have indicated that brand image positively influences brand loyalty, which in turn reveals the effect and role of customer perceived value in the relationship between brand image and brand loyalty. This study examined handmade drinking shops to investigate whether brand image positively influences brand loyalty through customer perceived value to inform the importance of customer perceived value. A total of 260 questionnaires were administered and 249 valid questionnaires were returned, for a valid response rate of 95.77%. The findings were as follows: (1) brand image would positively influence brand loyalty; (2) brand image would positively influence customer perceived value; (3) customer perceived value would positively influence brand loyalty; (4) brand image would positively influence brand loyalty through customer perceived value. According to these results, managerial implications and suggestions for future studies were proposed.
CHANG, SHU-ChUNG, et 張淑瓊. « The Study of consumers' Experience Value and Green Purchase Intention in fair trade coffee shop ». Thesis, 2016. http://ndltd.ncl.edu.tw/handle/32542226009646984341.
Texte intégral中國文化大學
觀光事業學系觀光休閒事業管理碩士在職專班
104
With the rapid growth of the global population and economy, it has been booming the consumption of the earth's resources and undermining the balance of the ecological environment. Under the trend of green economy and the enhancement of pro-environmental awareness in the world, the concept of green consumption will dominate the economic activity in the future. This study focuses on customers’ awareness regarding experience value, which includes aesthetics, fun, consumer return on investment and service excellence, and green purchase intention. Moreover, this study concerns pro-environmental behavior and price sensitivity as moderators. However, prior literatures and analysis fail to clarify the relationship of these variables. There are still some points need to be specified the correlation and influence among those variables in the further study. In this study, 500 copies of the questionnaire were distributed to the customers in fair- trade coffee shop ;450 copies were collected,and 408 copies are valid. A total of 408 copies of valid questionnaires has collected after deleting invalid questionnaires 42. The effective sample rate was 91%. The results confirm the influence of the subjects’ ecological affect: 1. Experience Value Aesthetics, fun, Consumer Return on Investment and Service Excellence and Green Purchase Intention are positive effects of customers purchase will; however the interference variable. 2. There is no direct influence between environmental concern and experience value aesthetics and fun. Meanwhile, environmental concern played the forward role of experience value consumer return on Investment and played the negative role of experience value service excellence. 3. Price sensitivity has no significant impact on experience value aesthetics and service excellence. Nevertheless, price sensitivity has negative impact on experience value fun, and has positive impact on esxperience value consumer return on investment. Finally, based on the result of the findings and conslusions, and then offer some suggestions for management and the further research.
Chuang, Kai-Ting, et 莊凱婷. « The Research of Relationships among Brand Identification, Brand Trust and Value Congruity at Fashion Select Shop ». Thesis, 2017. http://ndltd.ncl.edu.tw/handle/07301659900693862546.
Texte intégral輔仁大學
織品服裝學系碩士班
105
Select Shop is highly presented in recently fashion industry. Many international Fast Fashion brands establish branch in Taiwan for several years, but Select Shop becomes the latest retail types in competitive fashion market. There are several this kinds of retailer patterns in Taiwan. Select Shop not only sells merchandises, but also educates lifestyle to consumers. Undoubtedly, the retailer type and the relationship between consumers and brands are getting changed day by day. The purpose of this paper is to propose and investigate relationships of antecedents (brand identification, brand trust and value congruity) between intermediary variables (brand love and brand commitment) and consequences (willingness to pay). From the results, we provide the new relationships between brands and consumers that offer the orientation to brands. The questionnaires in this thesis focus on customer who ever purchasing merchandises in the Select Shop. The conceptual model and associated hypotheses are tested with a sample of 288 consumers. Data were analyzed through the Partial Least Squares (PLS) structural equation modeling. The results demonstrate strong relationships with the three antecedents (identification, trust and value congruity) between intermediary variables (brand love and brand commitment) and consequences (willingness to pay). The results show that brand identification tends to have positive influence on brand love and brand commitment;brand trust also have positive influence on brand love and brand commitment ; value congruity have positive influence on brand commitment;brand love have positive influence on brand commitment;both brand love and brand commitment have positive influence on willingness to pay. Following recommendations in prior research, the predictive ability of the different relational constructs (trust, identification, commitment, value congruity and love) are compared and the relevance of model for understanding consumer-brand relationships is demonstrated.
Wen, Tao Yu, et 陶裕文. « A Study of Customer Relation Management on the Basis of Customer’s Value and Loyalty within E-Shop ». Thesis, 2009. http://ndltd.ncl.edu.tw/handle/17144471238902525819.
Texte intégral開南大學
企業與創業管理學系
98
Alone with the popularity of internet utilization, E-shop has been dominated. Accounting to the Institute for Information Industry, by the end of 2009 the value of E-shop in Taiwan will reach NTD 250 billion. Within the competitive market place, customers should act not merely as the customers alone; they should also act as the competitor, the producer, and the information provider. Meanwhile, the owner of E-shop should not only focus on how to keep the existed customers but to create the new ones in order to pursue their ultimate goals. Previous studies were more related to qualitative research, this research, on the contrary, places more emphasis on quantitative research. By applying Decision Making Trial and Evaluation Laboratory (DEMATEL) methodology, this research is to identify the key performance indicators and their relations of customer relation management in terms of customer value and loyalty. Further it is to provide a new approach for E-shops in decision making. This research, firstly, is tried to conclude a general accepted customer relation management framework, includes customer loyalty, product function, and customers’ value added, of E-shop through literature review. Secondly, it focuses on the investigation of the relative importance of the identified factors within suggested framework and the effects of been affected among one another and to solve the deficiency of previous studies. The end, this research has found that security and privacy previous took into account were no longer placed as the first priority. Instead, customers are more concentrated on internet interactions and customer’s value added. Also, the E-shop has been accepted more by the customers. In addition, customers spend more time on web search and waiting for their merchandise delivery are the keys that affect their satisfaction the most.
HUNG, CHIA-LIN, et 洪嘉林. « Influence of Service Quality and Perceived Value of Automobile Repair Shop on Consumer Satisfaction and Customer Loyalty ». Thesis, 2018. http://ndltd.ncl.edu.tw/handle/q48gwg.
Texte intégral康寧大學
企業管理研究所
106
Nowadays, automobiles have become a necessity for nearly every household. When purchasing automobiles, consumers will consider not only automobiles’ quality but also after-sales services, repairs, and maintenance. Therefore, automobile companies provide complete after-sales services, repairs, and maintenance to not only meet consumers’ diverse needs but also create profits. As the sale of new automobiles has remained stagnant, after-sales services, repairs, and maintenance have become increasingly valued by automobile companies in order to reach their profit goals. The purpose of this study was to examine the current state and differences among consumers with different demographic backgrounds with regard to their perceptions of automobile shops’ service quality for repairs and maintenance, perceived value, consumer satisfaction and loyalty. The study also aimed to investigate the effects of automobile shops’ service quality and perceived value on consumers’ satisfaction and loyalty. After investgating by questionnaires for survey, and employed relevant statistical analysis to validate study hypotheses. The study concluded as follows: (1) There were no statistically significant differences among consumers of different demographic backgrounds with regard to their perceptions of automobile shop’s service quality, perceived value, consumer satisfaction, and consumer loyalty; (2) There were significant correlations between variables such as service quality, perceived value, consumer satisfaction, and consumer loyalty; and (3) There were significant impacts of service quality, perceived value, and consumer satisfaction on consumer loyalty.
Hsiung, Chiu Tsung, et 邱宗雄. « The Impact of Service Quality and Promotion Strategy on Customer Value and Purchase Intent for E-Shop ». Thesis, 2006. http://ndltd.ncl.edu.tw/handle/77512534258719012818.
Texte intégral南台科技大學
行銷與流通管理系
94
Abstract The internet business store is developed prosperously, and the service quality has become more important. Though the relative research of E-service quality has an approximate framework, the research considers that there is no sufficient discussion that the service quality causes the effect and purchase intention. Many scholars and relative research also believe promotion is the important factor. To attract more customers, website manager's promotion which decrease the value of their goods make customers feel that this merchandise is a real bargain, then pay attention to purchase, in consequence, this research tried to focus on Internet customers as research objects, and discuss the influence of the service quality in customer value and purchase intentionion, besides measuring the result that the purchase intention effects the customer value. This parent research focused on internet customer, offered the convenient sampling survey .The whole number of survey is 350, and the accurate surveys are 313 after collecting. The following methods of analysis were applied: Sample Descriptive Statistics, Reliability Analysis, Analysis of Variance, and SEM Model Analysis. The conclusion shows all varieties cause effect relation presumption all being tenable. They include: 1. There is a significant relationship between customer's value and purchase intention with a straightforward and direct influence. 2. There is a significant relationship between E-service quality and purchase intention with a straightforward and direct influence. 3. There is a significant relationship between promotion and purchase intention with a straightforward and direct influence. 4. There is a significant relationship between E-service quality and customer value with a straightforward and direct influence. 5. There is a significant relationship between promotion and customer value with a straightforward and direct influence.