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1
Ndzamela, Viwe. « Representations of women in women's magazines ». Thesis, Rhodes University, 2002. http://hdl.handle.net/10962/d1002930.
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Women’s magazines as a popular form of entertainment are among the media products that have been criticised for misrepresenting women. These popular magazines are often condemned for their failure to represent women in a positive light although they claim to target women as their market. The objective of this research is to assess and analyse representations of women in selected women’s magazines. Because women’s magazines are part of popular culture, which is not only concerned with the production process but also takes into consideration the needs of the readers, the research seeks to find out whether these magazines meet the expectations of its readers. The study is a combination of qualitative analysis, which looks at the frequency and the manner in which women are represented, with a qualitative interpretation of women’s roles within those representations. The issue of representations of women in women’s magazines is a very complex one as magazines, like other cultural texts are open to multiple interpretations. Consequently, multiple conclusions have been reached and the outcome of the study is therefore a series of three conclusions based on feature articles, advertisements and at a theoretical level.
2
Touarti, Christina M. « Representations of cosmetic surgery in women's magazines ». [Kent, Ohio] : Kent State University, 2007. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=kent1185417036.
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3
Santhakumaran, Priyadharshini. « Transforming ideologies of femininity : reading women's magazines ». Thesis, University of Edinburgh, 2006. http://hdl.handle.net/1842/25156.
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This dissertation is a discourse analytic study of how women talk about reading women’s magazines, and is based on interviews with forty women. I examine the ways in which my informants construct the nature of the magazines and their target readers, and how they position themselves in relation to the perceived target reader. In doing so I explore how, and to what extent, women’s negotiation of their own identities is mediated by popular images and discourse of femininity. Firstly, I examine the way many women ‘talk themselves out’ of the target readership of the magazines they read. To do so they construct differences between themselves and the perceived target reader on the basis of social factors such as class, age and sexuality. When positioning themselves in relation to the magazines, my informants tend to draw on discourses of individuality, accounting for the differences between themselves and the target reader as a matter of individual experience, interests and preferences. When defining the target reader, on the other hand, they are more likely to invoke generalisations and stereotypes. One of the main features of my informants’ talk on the subject of taking advice from women’s magazines was the construction of a distinction between ‘practical’ and ‘personal’ advice; they would consider taking advice they considered ‘practical’, but not advice on ‘personal’ matters from a magazine. Finally, I use a membership categorisation analysis (MCA) to explore how my informants orient to notions that certain activities and interests are tied to gender categories. Women’s magazines construct certain activities and interests, such as fashion and (heterosexual) relationships, as being normatively associated with women. Using MCA I explore the way in which women reproduce or reconstruct these associations when negotiating identities both for themselves and for the target reader.
4
Chan, Ka-yin. « Loan Words in advertisements in Japanese women's magazines ». Click to view the E-thesis via HKUTO, 2003. http://sunzi.lib.hku.hk/hkuto/record/B31953785.
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5
Chan, Ka-yin, et 陳嘉賢. « Loan Words in advertisements in Japanese women's magazines ». Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2003. http://hub.hku.hk/bib/B31953785.
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6
Rideout, Judith. « Women's writing networks in Spanish magazines around 1900 ». Thesis, University of Glasgow, 2017. http://theses.gla.ac.uk/7859/.
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As an output of the HERA Travelling Texts project, created with the aim of uncovering the realities of women’s literary culture on the fringes of Europe during the long nineteenth century, this study was conceptualised to find out more about the networks of women writers in Spain around 1900, using the digitised corpuses of contemporaneous periodicals as the primary source material. Each chapter of the study centres on a particular periodical, which is used as the starting point for the community of writers and readers, both real and imagined. This thesis looks at the realities of the literary culture for creative women in the late nineteenth century-early twentieth century, exploring the strategies used by women (and men) to support each other in their literary endeavours, how they took inspiration and courage from each other, how they promoted their own names, and how they were received by wider society. The study will also focus on the transnational nature of this literary culture, looking at how women of different nations influenced each other’s work, with a view to understanding more about how cultural change takes place. Finally, this thesis hopes to persuade the reader that the periodical is a rich and under-utilised resource for discovering more about the lives of women writers and their network of relationships.
7
McPherson, Marian. « Framing of African-American Women in Mainstream and Black Women's Magazines ». Thesis, University of Missouri - Columbia, 2019. http://pqdtopen.proquest.com/#viewpdf?dispub=13850741.
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For decades, there has been a concern with the negative framing of black women in the media. Historically, black women are placed into four stereotypical frames: The Mammy, The Jezebel, The Sapphire and The Matriarch. However, in 2008, a new image of black women arose through Michelle Obama. She was well rounded — beautiful, intelligent, insightful, humorous, strong, yet soft all at the same time. This study seeks to understand the changes in the framing of black women since Michelle Obama’s time as First Lady.
More specifically, this study focuses on the medium of magazine journalism, which seems to be largely ignored in the realm of media studies. Thirty articles from a mainstream (Glamour) and a black women’s magazine (Essence) were analyzed for the presence of historical frames along with the emergence of new ones. The study employs the qualitative method of textual analysis as a way to determine frames and their meanings through a grounded theory approach.
The primary outcomes of this study are a greater understanding of how historical frames still affect how magazines, mainstream and black, frame black women, and the revealing of new frames that depart from those historical representations. Furthermore, this study will be used as a foundation for editors, writers, educators and students alike, to create more authentic and multifaceted stories about black women.
8
Nielsen, Camilla Tuborgh. « Women's Magazines and Body Image - An empirical case study of the Danish Fashion Magazine Costume ». Thesis, Malmö högskola, Institutionen för konst, kultur och kommunikation (K3), 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-21739.
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This thesis is about the Danish fashion magazine Costume and women’s reception of it. The thesis is especially concerned with the body images in Costume and the way in which they influence women’s subjectivity and sense of self. The thesis is situated within feminist and cultural studies and uses an interdisciplinary approach. Through a combination of textual analysis and individual research interviews the thesis gives an insight into the life-world of six women and their reception of Costume. The thesis uses both avid and reluctant readers, which gives the thesis the opportunity to investigate the women’s life-world and reception of a media product such as Costume, from differing perspectives.By using a post-structuralist approach and drawing on theorists such as Michel Foucault and Judith Butler, the thesis provides a rigorous critique of Costume. The case study has proved that Costume carries a certain ideology, which deals with the construction of a female bodily ideal, an ideal, which is white, young, thin, heterosexual, beautiful and able-bodied. This ideology influences women and asks them to take on self-responsibility for the way they look. Costume thereby produces contemporary disciplines of ‘body projects’ and thus reproduces normative feminine practices within our culture. These are practices which train the female body in docility and obedience to cultural demands, which insist that all women should be slim and ‘perfect’, while at the same time being experienced in terms of ‘power’ and ‘control’.
9
Shan, Chou Wah. « Construction of women's image in the women's magazines in Hong Kong (1988-1992) ». Thesis, University of York, 1996. http://etheses.whiterose.ac.uk/2522/.
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Gordon, Alison. « (Re)constructing the discourse of disease women's magazines' mediation of medicine / ». Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1999. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp03/MQ39195.pdf.
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Sheaffer, Lisa. « Identity crisis why do general women's sport magazines fail ? / ». [Gainesville, Fla.] : University of Florida, 2005. http://purl.fcla.edu/fcla/etd/UFE0011831.
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JOHNSON, COURTNEY. « ADVERTISING AND EDITORIALS WOMEN'S MAGAZINES AS CONDUITS FOR CONSUMERISM ». Thesis, The University of Arizona, 2008. http://hdl.handle.net/10150/190469.
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Woodward, Kathryn. « Discourses of motherhood in women's magazines in contemporary Britain ». Thesis, Sheffield Hallam University, 1994. http://shura.shu.ac.uk/3110/.
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This research aims to find out how motherhood is represented in the text and images of women's magazines in contemporary Britain. It explores discourses of motherhood in this popular cultural form at this particular historical time, using quantitative, semiotic and discourse analyses of selected monthly magazines. Psychoanalytic theories and discourse analysis are employed to explore the construction of figures of motherhood in the text. I have identified the period of the late 1980s and early 1990s as a time of social and economic change and I seek to find out what correlation there might be between images of motherhood in the magazines and these changes, as illustrated by political rhetoric and empirical evidence of social trends. There are two main findings. The first points to the relative absence of motherhood as denoted in the magazines of the late 1980s. Motherhood is subsumed into discourses of femininity, but rarely picked out, suggesting that motherhood is an absent presence within the magazines at this time. Motherhood is rarely mentioned but where it is identified, it is either in relation to the 'caring' or the 'working' mother. The second, major finding relates to the emergence of a new figure of motherhood in the 1990s, which builds on the earlier figures of motherhood but presents a significant move away from earlier articulations, especially those which locate motherhood within the domestic arena and within the traditional family. This new figure of the Independent Mother suggests a paradigm shift which challenges the conservative assumptions of traditionalist political rhetoric.
14
Stevens, Lorna Margaret Rose. « The joy of text : women's experiential consumption of magazines ». Thesis, University of Ulster, 2002. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.399056.
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Porteous, Holly. « Reading femininity, beauty and consumption in Russian women's magazines ». Thesis, University of Glasgow, 2014. http://theses.gla.ac.uk/5775/.
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Western-origin women’s lifestyle magazines have enjoyed great success in post-Soviet Russia, and represent part of the globalisation of the post-Soviet media landscape. Existing studies of post-Soviet Russian women’s magazines have tended to focus on either magazine content or reader interpretations, their role in the media marketplace, or representations of themes such as glamour culture or conspicuous consumption. Based on a discourse analysis of the three Russian women’s lifestyle magazines Elle, Liza and Cosmopolitan, and interviews with 39 Russian women, the thesis interrogates femininity norms in contemporary Russia. This thesis addresses a gap in the literature in foregrounding a feminist approach to a combined analysis of both the content of the magazines, and how readers decode the magazines. Portrayals of embodied femininity in women’s magazines are a chief focus, in addition to reader decodings of these portrayals. The thesis shows how certain forms of aesthetic and cultural capital are linked to femininity, and how women’s magazines discursively construct normative femininity via portraying these forms of cultural capital as necessary for women. It also relates particular ways of performing femininity, such as conspicuous consumption and beauty labour, to wider patriarchal discourses in Russian society. Furthermore, the thesis engages with pertinent debates around cultural globalisation in relation to post-Soviet media and culture, and addresses both change and continuity in post-Soviet gender norms; not only from the Soviet era into the present, but across an oft-perceived East/West axis via the horizontalization and glocalisation of culture. The thesis discusses two main aspects of change: 1) the role now played by conspicuous consumption in social constructions of normative femininity; and 2) the expectation of ever increasing resources women are now expected to devote to beauty labour as part of performing normative femininity. However, I also argue that it is appropriate from a gender studies perspective to highlight Russian society as patriarchal as well as post-socialist. As such, I highlight the cross-cultural experiences women in contemporary Russia women share with women in other parts of the world. Accordingly, the research suggests that women’s lifestyle magazines in the post-Soviet era have drawn on more established gender discourses in Soviet-Russian society as a means of facilitating the introduction of relatively new norms and practices, particularly linked to a culture of conspicuous consumption.
16
DAVIES, Kathryn, et khdavies@ecu edu au. « Women's magazine editors : Story tellers and their cultural role ». Edith Cowan University. Education And Arts : School Of School Of Communications And Arts, 2009. http://adt.ecu.edu.au/adt-public/adt-ECU2009.0002.html.
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This is an ethnographic study of contemporary Australian women's magazine editors and their perceptions about their role and function within their workplaces, and, as creators of media products, within culture itself.
17
Altinoz, Vuslat Devrim. « The Ottoman Women's Movement : Women's Press, Journals, Magazines and Newspapers from 1875 to 1923 ». Oxford, Ohio : Miami University, 2003. http://www.ohiolink.edu/etd/view.cgi?miami1060799831.
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Gaucher, Brigette. « Fit for whom ? : beauty as defined by two women's fitness magazines / ». free to MU campus, to others for purchase, 2004. http://wwwlib.umi.com/cr/mo/fullcit?p1426058.
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Arvidsson, Sofia. « A Gender Based Adjectival Study of Women's and Men's Magazines ». Thesis, University of Gävle, Department of Humanities and Social Sciences, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-4862.
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20
Lu, Nan. « Encoding and decoding women's magazines : femininity construction in comtemporary China ». HKBU Institutional Repository, 2015. https://repository.hkbu.edu.hk/etd_oa/226.
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This study discusses how Chinese young women relate their reading women’s magazines to their self-representation and their self-construction of a feminine identity. The question is explored from two related perspectives: femininity as represented by the major international women’s magazine titles China and Chinese young women’s interpretation of those magazines. The study first examines the construction of femininity encoding in ten major titles of international women’s magazines in mainland China through a quantitative content analysis of their covers and qualitative semiotic analysis, including both western-style and Japanese-style women’s’ magazines. Generally speaking, international women’s magazines provide an ordinary yet feminine femininity through their covers. All of them put great emphasis on fashion, providing resources for the external construction of femininity. The western style magazines also provide content related to the internal construction of femininity through resources. These are seldom mentioned in the Japanese style ones. Examined through themes of body, fashion and feminism, the study reveals that in general, western style magazines present a more mature and sophisticated version of femininity. They represent a picture of women who are more confident with their body, and who adopt diverse strategies for managing their appearance. These women are endowed with a “can-do nature and the ability to make decisions and take action independently. Women in Japanese style magazines, in contrast, are represented in a manner that is more childlike, innocent, and obedient. This study further provides an alternative way to categorize international women’s magazines in China with regard to the femininity they presented to reveal individual differences among the major titles. The interpretation from the readers is collected through in-depth interviews with Chinese young women. In general there are two types of users. One type of users has acute awareness of the existence of the external resources for femininity construction in whatever form. These users were willing and able to identify, mobilize, and utilize those resources for their femininity construction. The second type of users displays no interest in women’s magazines or alternative resources, and depends on their connections with information collectors to acquire the resources they needed for femininity construction. However, most of the interviewees reveal a strong tendency to maintain a strong consistency in their self-presentation and self-identity as women, which is the identity-based decoding proposed in this study. The ideal of femininity defined by the interviewees concentrates on the internal qualities, such as individuality, competitiveness and activeness. Although they do indeed pay attention to the content of women’s magazines related to such issues in order to locate resources for their self-presentation, the external feminine traits deployed by the magazines, are considered as non-essential and rejected as markers of their own femininity by most of the interviewees. The version of Chinese femininity reflected in this study, briefly speaking, is the de-feminization on the external level, and internalization of “can-do and “doing on the internal level
21
Whiting, Patricia A. « Women's magazines and the representation of death in eighteenth-century England ». Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1999. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape9/PQDD_0014/NQ52281.pdf.
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Poon, Jiawen. « Assimilation as an impact of globalization a comparative study of women's magazines in Singapore and the United States / ». online access from Digital Dissertation Consortium, 2008. http://proquest.umi.com/pqdweb?did=1588778911&sid=10&Fmt=2&clientId=39334&RQT=309&VName=PQD.
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Thesis (M.A.)--State University of New York at Buffalo, 2008.Title from PDF title page (viewed on Jan. 27, 2009) Available through UMI ProQuest Digital Dissertations. Thesis adviser: Hong, Junhao, Cassata, Mary B. Includes bibliographical references.
23
Kloppers, Anelda. « The construction of childhood depression in South African women's interest magazines ». Diss., University of Pretoria, 2017. http://hdl.handle.net/2263/62643.
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This qualitative study aimed to explore the constructions of childhood depression as portrayed in South African women's interest magazines. Departing from a postmodern paradigm and utilising a social constructionist framework, these magazines were regarded as part of larger mass media discourses on childhood depression. The magazines contribute to the construction of 'truths' about childhood depression in its audience. To explore the research question, three of the highest circulating magazines in South Africa containing texts related to childhood depression were identified. The magazines were aimed not only at women, but at both English- and Afrikaans-speaking women, and at African, Caucasian, and possibly Coloured women. The hardcopies of these magazines were sourced from the publisher for a period of approximately two years each. A total of 20 articles that spoke to childhood depression were identified in these magazines. Two forms of analysis were used in a mutually enriching and recursive manner. The contextual analysis allowed an enriched insight into the context of the articles. The thematic analysis gave way to themes and subthemes to emerge. It was found that although perceptions in these articles were most often in line with professional psychological knowledge, at times it failed to speak to uniquely South African concerns regarding childhood depression, and often reified problematic discourses. It was concluded that mass media may be a powerful tool to employ by government organisations, health professionals, and social scientists, to address problematic mental health discourses in South Africa.Mini Dissertation (MA)--University of Pretoria, 2017.
Psychology
MA
Unrestricted
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Clennett-Sirois, Laurence. « Les magazines pour adolescentes : Qu'en pensent les principales intéressées ? » Thesis, University of Ottawa (Canada), 2008. http://hdl.handle.net/10393/27581.
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Dans la foulée des débats sur l'hypersexualisation des filles qui rendent les magazines pour adolescentes partiellement responsables de ce phénomène, nous nous sommes intéressée aux lectrices de cette presse. Nous appuyant sur les contributions des cultural et feminist cultural studies, dont la typologie de Hall (1980a), la féminité hégémonique, le plaisir, l'autonomisation et les intersections des rapports de pouvoir, nous avons tenté de dégager les significations liées à la lecture de tels magazines. Notre recherche a été guidée par la question suivante: quelle réception les lectrices âgées de 15 à 17 ans font-elles aux magazines pour adolescentes? Des entrevues semi-dirigées avec neuf adolescentes ont notamment révélé les insuffisances du modèle de Hall. Les propos des adolescentes illustrent leur positionnement critique face aux éléments qui leur sont présentés - dont les conseils sur les relations interpersonnelles et les photos - et le potentiel autonomisant des plaisirs éprouvés à la lecture des magazines.
25
Mayor, Lindsay Lori. « Negotiating Sexualities : Magazine Representations of Sexualities and the Talk of Teen and Young Adult Readers ». Thesis, University of Canterbury. School of Culture, Literature and Society, 2006. http://hdl.handle.net/10092/934.
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In response to contemporary moral and feminist criticisms regarding the hypothesised effect magazine discourses of sexuality have on readers, this thesis explores how six groups of adolescents and young adults respond to representations of sexualities from the teen and women's magazines Cosmopolitan, Cleo, Girlfriend and Dolly. Drawing upon theories of poststructural feminism, cultural studies and audience reception this work expands upon existing magazine literature by attending to the ways teen and women's magazines are interpreted and talked about by different groups of adolescents and young adults. This analysis fills a gap in contemporary magazine research, which has generally failed to address how gender and sexuality, as they are portrayed in contemporary periodical publications, are made sense of by readers. Therefore, in focusing on reader talk this thesis is also able to address the ways in which individual and collective identities are constructed interactively in the socially specific context of focus group discussions. Attention is given to looking at the complexities surrounding the relationships that exist between magazine reading, representations of sexuality and adolescents and young adults through an examination of the discourses girls, boys, young women and young men draw upon in their talk on magazine representations of sexualities. I argue that readers of magazines are active producers of meaning who think and talk about magazine representations of sexualities in a variety of complex, contradictory and often ambiguous ways. Research participants employ interpretive repertoires, drawn together from various new, traditional and alternative discourses about sexuality, in the process of attributing meaning to contemporary sexualities, as both cultural objects and aspects of everyday life. Thus, rather than take up and accept the sexual subject positions that magazines make available to readers, the talk of the research participants in this project illustrates how sexualities are constantly being negotiated. The articulation and performance of masculine and feminine sexualities is therefore recognized within this thesis as a highly contradictory, contextual and negotiated process.
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Soden, Shakuntala Rudra. « Representations of ageing in a selection of women's magazines : a textual and semiotic analysis ». Thesis, University of Roehampton, 2009. https://pure.roehampton.ac.uk/portal/en/studentthesis/representations-of-ageing-in-a-selection-of-women’s-magazines(cb5387e3-de8b-41f2-8d46-2e07c42f3737).html.
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This thesis examines representations of ageing in women‟s magazines. Although ageing is an inevitable part of the human condition, this thesis takes the position that ageing is culturally constructed and that women‟s magazines are a key site in such constructions. It is noticeable that, within the Academy generally, there has been less work into the social construction of the ageing process than there has been into other relations of „difference‟ such as gender or race. That said, in the last two decades, work in this area has started to emerge. Factors which account for this include the influence of the baby boomer generation, a sizeable age cohort, born between 1945-1964 who are now growing older themselves. The thesis presents a textual and semiotic analysis of the way in which getting older is constituted through written, visual and spoken texts. The primary data in the research consists of articles from women‟s magazines, analysed using a range of semiotic and linguistic tools, most notably the theories of Roland Barthes, particularly his concept of „Myth‟. Metonymy and the function of stereotyping are also key theoretical concepts. In addition, I analyse data from transcriptions of informal interviews with women magazine readers drawing on the same theoretical concepts. In this way, I am able to examine how magazine texts are received by their readership and, moreover, how women position themselves in relation to what they are reading. The analysis is underpinned by three Myths of Ageing: firstly, that ageing is a decline scenario: it involves both mental and physical decline; secondly, that ageing is synonymous with loss of power: sexual, economic and social; and lastly that ageing must be resisted. I show how the „new positive‟ images of growing older that are being drawn out and portrayed in media representations are not necessarily positive in terms of the impact they have on contemporary women. These images are presented as „new‟, but I shall demonstrate that they are, in fact, a re-working of the underlying Myths of Ageing, myths which construct ageing as a culturally very negative experience, particularly for women in this historical moment.
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Nicely, Stacey. « Media framing of female athletes and women's sports in selected sports magazines ». unrestricted, 2007. http://etd.gsu.edu/theses/available/etd-11152007-112759/.
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Thesis (M.A.)--Georgia State University, 2007.Title from file title page. Merrill Morris, committee chair; Arla Bernstein, Jaynette Atkinson, committee members. Electronic text (95 p.) : digital, PDF file. Description based on contents viewed Feb. 5, 2008. Includes bibliographical references (p. 84-90).
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Bevan, Nicole. « Faster ways to a better you : discourses of improvement in women's magazines / ». Title page, table of contents and abstract only, 2004. http://web4.library.adelaide.edu.au/theses/09SS.PS/09sspsb5711.pdf.
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Kirca, Süheyla. « Popularizing feminism : a comparative case study of British and Turkish women's magazines ». Thesis, University of Warwick, 2000. http://wrap.warwick.ac.uk/36413/.
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This thesis is a comparative study of popularisation of feminism in Britain and Turkey in the 1990s. It focuses on selected British and Turkish women's magazines and examines the ways in which they engage with feminist concerns. The methodology is derived from feminist critical theory and cultural studies in order to address the dynamic interchange between feminist politics and mainstream or consumer women's interests and to examine the relationship between the concepts of feminism and femininity in contemporary women's magazines. The significance of the research lies in the identification of ways in which these texts incorporate and appropriate feminist discourses to the extent that the notion of femininity has increasingly come to be associated with feminist thought. The argument presented in this study is that the relationship between the producers of cultural texts and feminism, and producers and readers need to be taken into consideration to investigate how gendered subjectivities are reproduced in any given culture or crossculturally, by whom they are reproduced, in whose interests they work, and how they are constructed. This approach to popular culture will provide tools to articulate the political and cultural identities of women. The thesis is divided into three chapters. In the first, I discuss the evolution of feminist movements in the different historical and cultural contexts of Britain and Turkey by focusing on current feminist debates. The second chapter examines the women's magazine as a diverse form of popular culture with regard to its market and content. Contemporary women's magazine markets in these two countries and the ways in which these markets have been changed and expanded in conjunction with the development of feminist movements over the last two decades are discussed. This chapter also discusses the role of editors in defining a contemporary understanding of femininity for mass consumption and the editorial control of the magazine form as a commodity. The final chapter examines the dominant themes through which these texts have engaged with feminist issues. By comparing and contrasting the Turkish and British women's magazines I have found that specific conditions and politics engender a variety of diverse forms for the popularisation of feminism. Feminist themes and issues embedded in popular and commercial discourses are complex and various. However, I have found that the Turkish women's magazines primarily provide an outlet for women's voices and share a common goal with feminist politics of promoting female empowerment in the context of 1990s' Turkey. On the other hand, feminism is predominantly recognized as a cultural value by the British women's magazines in which feminism is often redefined through commodities and fetishized into a symbol of things. Their approach is defined as postfeminist which means the incorporation, revision and depoliticisation of feminist politics.
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Jacobson, Jennifer Cardall. « Analysis of Weight-Related Advertisements and Nutrition Articles in Popular Women's Magazines ». Diss., CLICK HERE for online access, 2003. http://contentdm.lib.byu.edu/ETD/image/etd312.pdf.
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Heberle, Viviane Maria. « An investigation of textual and contextual parameters in editorials of women's magazines ». Florianópolis, SC, 1997. http://repositorio.ufsc.br/xmlui/handle/123456789/77322.
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Tese (doutorado) - Universidade Federal de Santa Catarina, Centro de Comunicação e ExpressãoMade available in DSpace on 2012-10-17T02:59:36Z (GMT). No. of bitstreams: 0Bitstream added on 2016-01-08T21:57:20Z : No. of bitstreams: 1 108269.pdf: 59958003 bytes, checksum: 793540dd808cc02592cf2c6b279b5339 (MD5)
A presente tese investiga aspectos textuais e contextuais de um tipo textual específico da mídia: editoriais de revistas femininas publicadas na Grã-Bretanha. Os textos são analisados em relação ao contexto e como um tipo de discurso e gênero textual. São também examinados em relação aos aspectos lexicogramaticais de transitividade e de modalidade. O trabalho fundamenta-se em princípios da análise crítica do discurso, na gramática sistêmico-funcional de Halliday em estudos de gênero e análise do discurso. Os resultados sugerem que 1) tais textos se caracterizam como um tipo textual exortativo/persuasivo, promocional e um subgênero de editoriais; 2) que os parâmetros contextuais e textuais possibilitam a representação do universo feminino na esfera privada, de questões pessoais e domésticas, 3) que a(o)s editora(e)s estabelecem um grau de intimidade com as leitoras como um estratégia discursiva para obter o consentimento e a confiança das leitoras. Nesse sentido, o estudo proposto visa contribuir para a conscientização da bidirecionalidade entre liqguagem e sociedade.
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Stimel, Leslie A. « Eating Disorders and Women's Magazines : A Study of Coverage From 1979-1999 ». The Ohio State University, 2000. http://rave.ohiolink.edu/etdc/view?acc_num=osu1392988815.
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Loong, Yvonne Chi Wan. « Construction of femininity : contemporary gender discourse of international women's magazines in Hong Kong (1997-2002) / ». access abstract and table of contents access full-text, 2006. http://libweb.cityu.edu.hk/cgi-bin/ezdb/thesis.pl?phd-en-b21471551a.pdf.
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Thesis (Ph.D.)--City University of Hong Kong, 2006."Submitted to Department of English and Communication in partial fulfillment of the requirements for the degree of Doctor of Philosophy" Includes bibliographical references (leaves 249-263)
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Ritchie, Rachel Clare. « The housewife and the modern : the home and appearance in women's magazines, 1954-1969 ». Thesis, University of Manchester, 2011. https://www.research.manchester.ac.uk/portal/en/theses/the-housewife-and-the-modern-the-home-and-appearance-in-womens-magazines-1954--1969(f46704f8-d0e7-4f78-a963-b93e15583c55).html.
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In 1957 a number of women's organizations were involved in planning a government-sponsored Festival of Women - an event that indicates contemporary awareness of and interest in the changing position of women. This study is similarly concerned with the position of women in the 1950s and 60s, relating constructions of the 'modern' woman in women's magazines to post-war developments, such as increasing levels of consumption and changing leisure patterns. There are two major themes in the thesis: the housewife and the modern. The study illustrates the centrality of 'the housewife' while accentuating the breadth and complexity of post-1945 women's roles and identities, with a focus on two sites pivotal to constructions of femininity in women's magazines: the home and appearance. The study also explores how women's magazines shaped the modern, emphasizing the range of ways in which this notion was constructed and understood. The concept of social capital is used to examine the significance of the modern, looking at why it was so important and its connection with ideas of exclusion and belonging.The study looks at two magazines. Home and Country was the magazine of the National Federation of Women's Institutes, and hence it targeted rural women. Woman's Outlook, on the other hand, was the Women's Co-operative Guild magazine, aimed at working-class Guild members. Through comparisons between the two and with Woman, a mass-circulation weekly magazine, the thesis demonstrates that their respective rural and Co-operative identities were distinctive features that contrast with the urban and mass consumption viewpoints evident in other titles. These rural and Co-operative identities heavily influenced the perspectives of the organizational magazines and created alternative visions of the modern. The relationship of these features to post-war British modernity has received little attention, with historians' focus on the urban and the individual consumer positioning the countryside and the Co-operative movement as antithetical to the modern. However, this study reveals that rural and Co-operative interpretations of the modern enhance and develop understandings of key themes in 1950s and 60s British history such as national identity, consumer culture, generation and age. The thesis situates Home and Country and Woman's Outlook within broader social and cultural networks and shows the extent to which women's magazines operated as cultural intermediaries. The study also engages with a number of intersecting bodies of literature, such as revisionist accounts of domesticity and recent work on women's organizations, and contributes to various discussions including housing in post-war Britain and feminist analyses of fashion and beauty. This multifaceted investigation generates new insights into both the housewife and the modern, insights which offer a more complex and nuanced account of 1950s and 60s Britain and the position of women.
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Kula, Loyiso. « The future of South Africa’s female consumer magazines : an analysis of Media24’s female consumer magazine titles ». Thesis, Stellenbosch : Stellenbosch University, 2014. http://hdl.handle.net/10019.1/96200.
Texte intégralRésumé :
Thesis (MBA)--Stellenbosch University, 2014.Globally and locally, print media publications and companies have been under immense pressure as circulation and advertising revenues have declined steadily. The rise of the internet and subsequently, Web 2.0 and Web 3.0 created new platforms on which consumers can access information. As a result, advertisers have followed consumers and have moved their funds away from print to digital and broadcast portals. The impact of the changing environment and changing media consumption behaviour on the newspaper industry has been well documented. This research report sought to understand the impact of these changes in the environment on the women’s magazine industry and to add to the lack of a body of knowledge in the academic sphere. The researcher chose a sample of women’s magazine editors based on the non-probability convenience sampling method, and to answer the research question, the researcher undertook a qualitative research methodology study. The researcher held in-depth interviews with each editor and open-ended questions were posed to them in order to understand their views on the future of women’s magazines based on the media consumption behaviours of readers, the media consumption behaviour of Millennials and the evolution of content and migration from print to digital. Findings from the survey revealed that the women’s magazine publishing industry has been in a steady decline. Older and more established glossy magazines have struggled to stabilise circulation figures. Consumer magazines in print format targeted at young females have closed down in favour of digital platforms. The future of women’s magazines in South Africa is dependent on the publishing companies’ ability to capture the Millennial consumer on appropriate and relevant platforms, but the industry first has to understand the drivers for media consumption behaviour in that particular market. One of the researcher’s key findings from this research is that women’s magazines will not only change platforms but that the old revenue model based on circulation and advertising revenue will need to be replaced by a completely new business model.
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Boardman, Kay. « Representations of femininity, domesticity, sexuality, work and independence in mid-Victorian women's magazines ». Thesis, University of Strathclyde, 1994. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=21301.
Texte intégralRésumé :
This study explores representations of femininity, domesticity, sexuality, work and independence in mid-Victorian women's periodicals. Through close readings of a whole range of publications produced for and by women between 1845 and 1880 the study aims to explore the relationship between text and culture, and to consider the relevance of class as an important determinant of social knowledge and value. Starting from a discussion of methodological and theoretical concerns the study moves on to look at representations of the sign woman in popular, fashion, drawingroom and evangelical magazines. A final chapter explores the way in which a woman-centred discourse is developed in feminist journals and considers the significance of class as a marker of respectability. The wider concern of the study is with debates about the relationship between gender and class, the women's magazine as a popular signifying practice, and the highly mediated relationship between text and culture.
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Pu, Yu-Rong. « Comparisons of cosmetic advertisements strategies for cultural adaptations in women's magazines in taiwan / ». [Gainesville, Fla.] : University of Florida, 2003. http://purl.fcla.edu/fcla/etd/UFE0000887.
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Lock, Nicole. « Framing and Normalizing Hormonal Contraception in Men's and Women's Magazines : An Ecofeminist Analysis ». Thesis, University of Oregon, 2015. http://hdl.handle.net/1794/19286.
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Hormonal contraception is widely used by women within the U.S. and is considered to be empowering and beneficial for women’s progress in society. Hormonal birth control is framed as having benefits beyond fertility control, often in ways that medicalize and problematize women’s natural reproductive cycle. This study takes a critical look at the framing of hormonal contraception in both women’s and men’s magazines from an ecofeminist perspective. Articles were gathered from Women’s Health, Cosmopolitan, Men’s Health and Maxim and were analyzed through Entman’s four functions of a frame. Special attention was paid to the differences between men’s and women’s magazines. The results show that hormonal contraception is being normalized through medicalizing women’s natural cycle and through naturalizing medical and scientific authority in making health decisions. Men’s magazines discuss contraception far less than women’s magazines, and both continue to place contraceptive responsibility on women.
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Maeshima, Shiho. « Women's magazines and the democratization of print and reading culture in interwar Japan ». Thesis, University of British Columbia, 2016. http://hdl.handle.net/2429/59100.
Texte intégralRésumé :
This dissertation reconsiders the significance of a periodical genre hitherto marginalized in academia, namely, the Japanese mass-market women’s magazine, in the history of print/reading culture in modern Japan. The study also aims to investigate the interrelations among magazine genres, gender categories, and the formation of cultural hierarchy. Analysis of diverse periodicals from the late 19th century to the 1930s, their contemporary commentaries and various surveys reveals that, around the turn of the 20th century, magazine genres became increasingly gendered in terms of their formats, editing styles, content, and readership: magazines for adults evolved into either “serious” general magazines for men concerning “public” matters or “vulgar” women’s magazines on “light” issues related to the “domestic” sphere. It was the latter magazine genre that led to the democratization of print/reading culture in interwar Japan. Inclusion of various article genres written in highly colloquial styles, extensive use of visuals, stress on entertainment and people’s private lives, and increasing collaboration with other industries, were to become common practices among Japanese periodicals after WWII. The new editing style also contributed to the spread of a new reading style in Japan. With its accessible editorial and promotional styles, the interwar mass-market women’s magazine attracted readers from a wide range of ages and social classes, including men, and functioned as the “transfeminized” entertaining home magazine. Moreover, other periodicals, including the more “serious” types, also began adopting some of the strategies developed in the popular women’s magazine, a periodical genre that had formerly been regarded as “deviant.” Arguably, the subversive impact the mass-market women’s magazine had on the publishing world triggered severe criticism. Thanks to its highly developed readers’ involvement and “transparent” mode of expression, the interwar popular women’s magazine presented a seemingly democratic and egalitarian magazine community. Closer examination of its articles, however, reveals unequal relationships between its readers and editors as well as among the readers, which offers valuable insight regarding its relation with discursive formation of diverse modern discourses and global trends in publishing.Arts, Faculty of
Graduate
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Oates, Caroline Jane. « Rereading women's magazines : the feminist identity of Best, Bella and Take a Break ». Thesis, University of Sheffield, 1997. http://etheses.whiterose.ac.uk/12776/.
Texte intégralRésumé :
In this thesis the attraction of women's weekly magazines to their readers was explored. Three bestselling titles in Britain, Best, Bella and Take a Break, were analysed for their production, content and reception using Hall's (1980) encoding/decoding model as a theoretical framework. The production of the magazines was addressed via interviews with the three editors and documentary sources, all placed within an environment of postfeminism which characterised the magazines' launches. The editors claimed their publications were intended to act as more than entertainment to the readers and identified Best, Bella and Take a Break as incorporating feminist elements. This feminism was interpreted as an attempt to support working class women in their struggles with everyday life via two distinct approaches: first, to offer advice, reassurance and information in the editorial (for example health, articles on employment and finance) and second, to give women a voice in the true life stories from which other readers could draw strength. The editors' intentions for Best, Bella and Take a Break were realised (although with different results for each magazine) in the content, which was analysed using both qualitative and quantitative methods. It was found that despite the potential ambiguity of certain content, the magazines nevertheless incorporated a supportive feminist agenda, but this was not always recognised by the readers. Over one hundred women were interviewed individually or in focus groups and it was found that they interpreted the magazines in a number of ways. This finding expanded on Hall's original three decoding positions of accept, negotiate and oppose. Although readers did not necessarily decode the magazines as intended by the editors, further evidence for the supportive feminism was apparent in the community ethos generated by the sharing of magazines amongst readers. It was also found that the trust and mediated interaction between a reader and her magazine further encouraged a sense of community. It was concluded that Best, Bella and Take a Break were offering a supportive feminist agenda to their readers, some of whom recognised and used this content in their everyday lives.
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Di, Franco Manuela. « Popular magazines in Fascist Italy, 1934-1943 ». Thesis, University of Cambridge, 2018. https://www.repository.cam.ac.uk/handle/1810/286061.
Texte intégralRésumé :
The dissertation examines the field of popular magazines in 1930s Italy, by first examining the broad field of magazine production under Fascism and then undertaking three case studies of individual magazines - L'Avventuroso (1934 - 1943), Omnibus (1937 - 1939), and Grazia (1938 -) - in order to build an in-depth analysis of the production, format and reception of the popular press in this period. In the interwar years, and in particular from 1934 onwards, innovative printing techniques and production methods transformed the periodical press worldwide. The emergence of new forms of illustrated magazines expanded the readership and started a process of standardisation and mass production of periodicals. The dissemination in Italy of the rotocalco, a new product aimed at the masses that was developed in the 1930s, offers a particularly interesting starting point for analysing the development of a modern Italian mass press and culture within the peculiar dynamics of a controlling Fascist regime and the mixed national and international forces that shaped it. Modern Italian magazines developed in dialogue with foreign industries, imitating models from abroad and adapting them to the Italian culture. The development of popular press in the 1930s represented a challenge for the Fascist regime, which approached it both as a threat and an opportunity to shape Italian popular culture. Through the analysis of three case studies, each from a key sector of popular press - comics, general cultural magazines, and women's magazines - and each produced by one of the three main publishing companies in the field - Nerbini, Rizzoli, and Mondadori - the dissertation aims to provide a detailed picture of the development of mass print culture in Italy during Fascism. The analysis provides examples of the impact of and cracks in Fascist censorship and cultural autarchy on the periodical press and argues that the Italian popular press developed in dialogue with European and American culture, which influenced both the form and content of rotocalchi, reinterpreting and adapting these models to Italian standards and to the constrictions of Fascist control.
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Collier-Stone, Janae. « Advertisements, Health, and Race : A Content Analysis of Health-related Advertisements in Women's Magazines ». University of Cincinnati / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1409065834.
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Skvarek, Anne Marie. « Beauty in post-Soviet Russia : A contradictory freedom. An analysis of Russian teen magazines from 2003 ». Thesis, The University of Arizona, 2004. http://hdl.handle.net/10150/291982.
Texte intégralRésumé :
This thesis is an exploration of the content of Russian teen magazines published in 2003 meant for a female audience. Given that glossy magazines for female teenagers did not appear in Russia until 1991, the long-term effect of the messages these magazines engender is yet to fully be seen in the generations coming of age in post-Soviet society. This thesis is a first attempt to speculate on the effect these magazines are having on Russian teen girls. By analyzing the strategies used in these magazines to promote fashion, cosmetics, skin care and body image, we can perceive the ways in which Western norms of feminine beauty have been successfully imported to Russia during the last 15 years. This study examines the ideal of the "beautiful" female body propagated throughout the Soviet era, and how this ideal changed with the collapse of the Soviet Union. Implications for further research are discussed.
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Phillips, Stephanie. « The overrepresentation of women in 'common' psychiatric diagnoses : do women's magazines play a role in marketing psychiatric explanations ? » Thesis, University of East London, 2015. http://roar.uel.ac.uk/4546/.
Texte intégralRésumé :
This study is concerned with the over-representation of women in common psychiatric diagnoses and the role played by the mass media in promoting medicalized explanations of distress in women. In order to investigate this, the current study examines the various constructions of distress used in the women’s magazine ‘Take a Break’. This magazine was chosen because of its popularity and because the readership reflects those women who are demographically most over-represented in common psychiatric diagnoses. In order to investigate the constructions of distress used in the magazine, the study draws on discursive psychology and critical discourse analysis to examine how particular constructions of distress are employed and to what effect. The key constructions identified in the data were ‘distress as a normative response’, ‘distress as a biomedical condition’ and ‘distress as a matter of personal responsibility’. The implications of each of these representations of distress are explicitly reflected upon with reference to the literature, and recommendations for clinical practice and further research are made in light of the findings.
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Louw, Nicolette. « Grace and The townships h Housewife : excavating South African Black women's magazines from the 1960s ». Thesis, Stellenbosch : University of Stellenbosch, 2009. http://hdl.handle.net/10019.1/4064.
Texte intégralRésumé :
Thesis (MA (English))--University of Stellenbosch, 2009.ENGLISH ABSTRACT: Grace and The Townships Housewife, two black women’s magazines published in South Africa between 1964 and 1969, have slipped into obscurity. This thesis aims to write them back into the history of the black press, black journalism and literature in South Africa. The study is significant in that no research has as yet been conducted on these two magazines. The first chapter excavates Grace and The Townships Housewife from obscurity by providing information on the magazines’ publication, staff, editors, content, target audience and writers. A salient characteristic of both magazines’ content that the study discusses is the ambiguous attitude of readers and writers towards modernity and tradition (and the negotiation of new identities) as they move from the country to the city. Some readers’ embrace and others’ rejection of early signs of feminism and womanism in the magazines also display this ambiguous attitude. The chapter foregrounds the various ambiguities and often colliding voices that infuse much of the magazines’ content. The absence of explicit reference to apartheid in Grace’s and The Townships Housewife’s content provides another focal point of this chapter and is discussed in relation to the concepts of ‘minstrelsy’ and ‘mimicry’. Considering specifically the position of the black woman in apartheid South Africa, the second chapter compares the representation of white women in South African white women’s magazines Die Huisgenoot, Sarie Marais and Fair Lady to the way in which black women are represented in Grace and The Townships Housewife in the 1960s. The role of the latter two magazines in positively representing black women during apartheid South Africa, and thus standing in direct opposition to the identities ascribed to black people in colonial and apartheid ideology, is a primary focus of this chapter. The representation of black women in the 1960s is elaborated on in the next chapter which explores the shift in the representation of black women from Drum magazine (during its heyday in the 1950s), with its predominantly male staff, to the representation of black women in Grace and The Townships Housewife (in the 1960s), with their predominantly female staff. I hypothesise on the possible agencies at work within this shift in women’s representation. Despite the magazines’ adherence at times to white standards of beauty (an aspect which the thesis engages with throughout), the ‘creation’ of black women within the pages of Grace and The Townships Housewife (as the previous two chapters articulate), often resonates with Black Consciousness’s philosophy of black pride. This last chapter explores the possible connection between Grace and The Townships Housewife, on the one hand, and the early beginnings of an emergent black consciousness in South Africa in the late 1960s, on the other hand. It also discusses the sexism associated with black consciousness philosophy in relation to these two magazines, but the focus falls on how black female readers of Grace and The Townships Housewife negotiate imposed ‘female identities’ (for example, mother, housewife and supporter) towards greater agency.
AFRIKAANSE OPSOMMING: Grace en The Townships Housewife, twee tydskrifte gemik op swart vroue en wat in Suid-Afrika gepubliseer is tussen 1964 en 1969, is vandag onbekend. Die doel van dié tesis is om hierdie twee tydskrifte terug te skryf in die geskiedenis van swart joernalistiek en literatuur in Suid-Afrika. Dit is ’n waardevolle studie aangesien geen navorsing oor hierdie twee tydskrifte nog gedoen is nie. Dit is ook ’n ingewikkelde proses wat gepaard gaan met baie spekulasie, aangesien dit alreeds te lank gevat het vir hierdie tydskrifte om ontdek te word – dit is nie meer moontlik om die meeste van die bydraers tot hierdie twee tydskrifte op te spoor nie. Die eerste hoofstuk ‘grawe’ Grace en The Townships Housewife as t’ ware weer ‘op’ deur inligting te voorsien oor hierdie tydskrifte se uitgewers, personeel, redaktrises, inhoud, teikengroepe en skrywers. Die dubbelsinnige houdings wat lesers in die tydskrifte toon teenoor tradisie en moderniteit soos wat hulle beweeg van plattelandse gebiede na stedelike gebiede, is kenmerkend van hierdie tydskrifte en word in hierdie hoofstuk bespreek. Hierdie dubbelsinnigheid word ook weerspieël in lesers en skrywers se ambivalente houdinge teenoor die bemagtiging van vroue. Die verskeie dubbelsinnighede en dikwels botsende stemme in meeste van die twee tydskrifte se inhoud is ’n belangrike punt wat hierdie tesis uitlig. Die afwesigheid van direkte verwysings na apartheid in beide tydskrifte is nog ’n kenmerkende eienskap van die tydskrifte wat in hierdie hoofstuk ondersoek word. Met die fokus op die posisie van die swart vrou in apartheid Suid-Afrika, vergelyk die tweede hoofstuk die voorstelling van wit vroue in Suid-Afrikaanse wit vrouetydskrifte (Die Huisgenoot, Sarie Marais en Fair Lady) met dié van swart vroue in Grace en The Townships Housewife in die 1960s. ’n Primêre fokus van hierdie hoofstuk is die rol wat Grace en The Townships Housewife speel in die positiewe voorstelling van swart vroue tydens apartheid, in direkte kontras tot die voorstellinge van swart vroue in apartheid ideologie. Die volgende hoofstuk brei verder uit op die voorstelling van die swart vrou in die 1960s: hier word gekyk na die skuif wat plaasvind in die voorstelling van swart vroue van die Drum-tydskrif in die 1950s met sy hoofsaaklik manlike personeel, na die voorstelling van swart vroue in 1960s Grace en The Townships Housewife, met hoofsaaklik vroulike personeel. Die moontlike faktore verantwoordelik vir so ’n verandering in voorstelling word oorweeg. Alhoewel die inhoud van Grace en The Townships Housewife gereeld ‘wit’ standaarde van skoonheid ondersteun, toon die voorstelling van swart vroue in hierdie twee tydskrifte ook dikwels ooreenkomste met swart bewustheid filosofie se fokus op swart trots. Hierdie laaste hoofstuk ondersoek die moontlike verbintenis tussen Grace en The Townships Housewife, aan die een kant, en die vroeë begin van swart bewustheid in Suid-Afrika in die laat sestigerjare. Die dikwels seksistiese houdinge wat met swart bewustheid filosofie geassosieer word, word in hierdie hoofstuk bespreek aan die hand van voorbeelde uit Grace en The Townships Housewife. Dit is egter nie die fokus van hierdie studie nie: die fokus val op hoe swart vroue lesers van Grace en The Townships Housewife opgelegde rolle van moederskap, huisvrou en ondersteuners stuur tot posisies van groter mag.
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Steggel, Carmen Dobson. « Messages to Homemakers as Consumers Regarding Food Preparation as Conveyed by Women's Magazines 1947-1986 ». DigitalCommons@USU, 1988. https://digitalcommons.usu.edu/etd/2385.
Texte intégralRésumé :
The purpose of this study was to define the messages related to food preparation that are conveyed by women's magazines to homemakers as consumers during the post-World War II period, and to analyze any changes of those messages over time. A content analysis of food related articles and advertisements in representative issues of Ladies' Home Journal and Good Housekeeping magazines from 1947 to 1986 was conducted. Both manifest and latent content were coded and agreement between the two measures was analyzed.
Of eighteen messages defined, five were found to account for 78.9 percent of the messages conveyed,. The five messages, listed in descending order, were (1) taste and visual appeal, (2) convenience and versatility, (3) nutrition, (4) quality, and (5) expertise in homemaking and hostessing skills. Using a test of chi-square, no significant difference in the distribution of the messages conveyed from year to year was found. Nevertheless, changes in presentation of the messages were found. Changes were geared to changing technological orientations, economic conditions, and gender roles.
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Buaphet, Permtip. « Readers' real-life narratives in selected contemporary Thai and UK women's magazines : a comparative study ». Thesis, University of York, 2014. http://etheses.whiterose.ac.uk/6705/.
Texte intégralRésumé :
The primary aim of my study is to examine how readers’ real-life narratives in selected women’s magazines from the UK and Thailand construct women in these two different cultural contexts. My research provides an understanding of the social construction of women’s gendered identity in women’s personal stories in particular women’s magazines. This study is based on 84 issues of four magazines covering the period November 2010 – November 2011. Two of the magazines are from the UK and two are from Thailand: Woman; Woman and Home (the UK and Thai editions); and Poo Ying. These magazines were selected because they aim at a similar readership, women in their 30s and over. My analysis shows that the readers’ narratives in these four magazines centre predominantly on the following four topics, presented in terms of how prevalent they were: 1) confidence-building, 2) employment, 3) romantic relationships and marriage, and 4) family. These topics form the core of my analysis chapters. Altogether they reveal that women are constructed somewhat differently in the Thai and UK magazines in question. In the UK magazines, women were constructed as imperfect but improvable. Readers’ narratives had the function to suggest to actual readers of these narratives how they themselves might deal with similar issues. By contrast, women in the Thai magazines were normally constructed as ‘ideal’ in terms of already having achieved success. The readers were thus meant to admire the women whose stories were narrated since the women’s stories were presented as examples of an already achieved ‘ideal’ life. But there was no indication how this ideal was achieved. It thus represented a state rather than a process. The magazines provided testimony to the difference between Thai and British public culture in terms of what could and could not be talked about.
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Wahlström, Sofie. « Feminism and Anti-Feminism in Harmony ? : A Critical Discourse Analysis of Postfeminism in Women's Magazines ». Thesis, Stockholms universitet, Engelska institutionen, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-131106.
Texte intégralRésumé :
This essay investigates postfeminist discourses in women’s magazines with the use of Fairclough’s (2014) critical discourse analysis (CDA). Additionally, it presents consumers’ perceptions of women’s magazines in order to explore how women’s magazines might influence readers’ constructions of identity. Postfeminism is mainly defined by Gill (2007, 2009) and McRobbie (2004) as an idea of feminism and antifeminism combined with the use of neoliberal views. Previous research conducted between 1990 and 2009 has stated that women’s magazines follow a postfeminist discourse and therefore give a contradictory message to their readers, emphasising the importance of individuality and empowerment as well as promoting a traditional feminine image. The magazines analysed in this essay were the January 2016 issue of Elle Magazine US and the February 2016 issue of Elle Magazine UK. The magazines follow a postfeminist discourse, and it is constructed with the use of wording and modality. To complement the CDA, an interview with a target group of women’s magazine readers was conducted. Findings indicate that the magazines both largely follow a postfeminist discourse, constructed through the use of rhetorical features such as wording and modality, and readers believe magazines affect their identity construction negatively. The article is concluded with a discussion on what the aim of a postfeminist discourse is.
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Christner, Rebecca. « The shape of things : magazine ads and the female body ideal ». Thesis, Manhattan, Kan. : Kansas State University, 2008. http://hdl.handle.net/2097/816.
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Roberts, Chadwick Lee. « Consuming Liberation : Playgirl and the Strategic Rhetoric of Sex Magazines for Women 1972-1985 ». Bowling Green State University / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1302714550.
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