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Tesi sul tema "Adidas"

Autore: Grafiati

Pubblicato: 4 giugno 2021

Ultima modifica: 25 luglio 2025

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1

David, Luís Pedro Figueiredo. "Equity Research - Adidas AG." Master's thesis, Instituto Superior de Economia e Gestão, 2017. http://hdl.handle.net/10400.5/13070.

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Mestrado em Finanças<br>Este relatório contém a avaliação da Adidas AG. Elaborado de acordo com a Dissertação de Trabalho Final do Programa de Mestrado em Finanças do ISEG, este estudo de avaliação segue as recomendações do CFA Institute. As informações aqui contidas foram compiladas a partir de fontes públicas sobre Adidas AG em 10 de abril de 2015. Dito isto, o relatório não leva em consideração quaisquer eventos ou circunstâncias que tenham surgido após esta data. O preço-alvo foi obtido combinando o "Discounted Cash Flow" (DCF) e o "Comparable Company Multiple Pricing" com pesos iguais. As

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Silva, Eduardo Figueiredo Faria da. "Equity research - Adidas AG." Master's thesis, Instituto Superior de Economia e Gestão, 2019. http://hdl.handle.net/10400.5/19245.

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Mestrado em Finanças<br>Este relatório centra-se na avaliação da Adidas AG, que foi elaborado de acordo com o Trabalho Final de Mestrado do Master in Finance. Este Equity Research segue a estrutura de um reporte de research recomendado pelo CFA Institute. Esta nota de research foi preparada com base na informação pública disponibilizada pela Adidas com referência a 31 de Dezembro de 2018. Assim, este reporte não comtempla eventos que possam ter ocorrido após essa data. Para chegar ao preço alvo para a empresa, o método escolhido foi o Discounted Cash Flow e a Avaliação Relativa, através de múl

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Frade, Daniel Vinicio Morais. "Equity research - Adidas AG." Master's thesis, Instituto Superior de Economia e Gestão, 2018. http://hdl.handle.net/10400.5/20429.

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Mestrado em Finanças<br>O projeto presente foi realizado de acordo com o projeto de trabalho final do programa de Mestrado de Finanças do ISEG, o mesmo constitui uma representação extensiva da avaliação da Adidas AG. Tendo como base as recomendações do CFA Institute. O motivo que estimulou a escolha da Adidas deveu-se ao interesse no recente crescimento considerável da marca, sendo nos últimos 3 anos o seu preço por ação quadruplicou. Este relatório foi feito tendo em conta a informação pública disponível a 1 de Outubro de 2018, pelo que qualquer informação posterior não foi considerada. O p

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Varela, Afonso Girão. "Equity research - Adidas AG." Master's thesis, Instituto Superior de Economia e Gestão, 2020. http://hdl.handle.net/10400.5/20811.

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Mestrado em Finanças<br>Este relatório consiste numa avaliação do preço por ação da Adidas AG para o final de 2020FY, de acordo com o projeto final do Mestrado em Finanças do ISEG. Este relatório tem por base pressupostos que considero aceitáveis para o período até 2024FY, sendo que as projeções foram baseadas na performance recente da Adidas, desenvolvimento da industria de desporto, assim como o desenvolvimento da economia mundial. O relatório está apresentado de acordo com o formato recomendado pelo CFA Institute. O preço-alvo foi obtido através aplicação do método de avaliação absoluto do

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5

Göbel, Carsten. "Valoración de Adidas Group." Master's thesis, Universidad del Pacífico, 2015. http://hdl.handle.net/11354/1030.

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En este trabajo se realiza la valoración del Grupo Adidas (en adelante: Adidas o la empresa), empresa líder en producción y venta de productos deportivos, utilizando diversos modelos de valoración. Se considera el análisis de los factores macroeconómicos, la industria y competencia, la situación financiera y la estrategia de la empresa. Asimismo, se describen las expectativas de crecimiento y los supuestos en la aplicación de los métodos de valoración para llegar a un valor por acción de la empresa. Se realizaron valorizaciones a través de los siguientes métodos: descuento de los flujos de ca

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6

Šimánková, Klára. "Image a identita značky adidas." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-193699.

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The master thesis deals with brand image and identity, the difference between brand perception from the customer point of view and from the creator point of view. The thesis is divided into theoretical and practical part. In the frame of theoretical part there is a brand definition, its components, functions which are the most important part of brand building since it is necessary to see the advantages of brands. This master thesis looks in details on brand value and models for measuring brand value. The practical part deals with market research through questionnaire, which is a base for evalu

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Bellotto, Marco <1995&gt. "Adidas and its reshoring project." Master's Degree Thesis, Università Ca' Foscari Venezia, 2020. http://hdl.handle.net/10579/17727.

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L'elaborato analizza le dinamiche legate al progetto di reshoring di adidas, analizzandone potenizalità e criticità. Successivamente verranno discusse le cause che hanno portato al suo abbandono e a un ritorno in Cina. Infine si cercherà di contestualizzare queste dinamiche associandole a quelle legate all'impatto del coronavirus sul settore fashion.

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Laštovičková, Zdeňka. "Sponzoring ve společnosti adidas ČR s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-165305.

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The diploma thesis deals with the sponsorship strategy of the company adidas from local as well as global perspective. The aim of this thesis is to evaluate the sponsorship strategy of the company adidas and suggest possible changes and suitable measures how to make the sponsorship strategy of the company adidas ČR s.r.o more profitable and effective. The work is divided into four chapters. The first part of the thesis is devoted to the theoretical definition of sponsorship and its goals, advantages, forms and types. Second chapter introduces the company adidas AG. The another part of the work

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Dolejší, Kateřina. "Komparace dvou systémů prodeje společnosti adidas ČR s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-85326.

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The primary aim of the diploma thesis is to evaluate the pros and cons of two types of sales systems at adidas ČR, i.e. the franchise stores and own adidas Concept Stores. On the basis of an analysis of the compared sales systems, the thesis suggests improvement measures for both systems and provides recommendations for similar types of retail formats. The thesis should make clear the issue of running a franchised business as compared to running an own retail shop of adidas ČR s.r.o. by introducing both sales systems. The theoretical part is based on a search of both Czech and world profession

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Kofrová, Michaela. "Analýza komunikace firmy adidas na sociálních sítích." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-192494.

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The Master's thesis focuses on adidas ČR, s.r.o. and its communication on social media. The aim of this thesis is to analyze communication of adidas Company on social media and to recommend proposals for improvement and how to be more effective. The thesis is divided into two parts. First theoretical part defines social media and its position in marketing strategies of companies. In the analytical part is provided analysis of competition and its communication's strategies on social media and comparison with adidas Company. Benefits of this thesis are proposals of improvement for communication

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Berntson, Annie, Christina Jarnemo, and Minna Philipson. "Branding and Gender : - How adidas communicate gender values." Thesis, Karlstad University, Faculty of Economic Sciences, Communication and IT, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-309.

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<p>This thesis discusses how adidas differentiate their communication to reach women and make the adidas brand more appealing to females. The adidas brand has always had their main focus on sportswear for men. This has led to the brand being perceived as masculine and it makes it hard for the female consumer to identify with adidas. We have analysed six adidas adverts from the last five years to see what adidas have communicated to women. The main purpose of this thesis is to understand why adidas have not succeeded in communicating with women in the last five years.</p><p>The theoretical chap

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Cheung, Kevin, and Morgan Scotte. "Mergers and Acquisitions : Trenden som träffat sportbranschen och Adidas." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-19203.

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Syfte: Syftet med denna uppsats är att ta reda på om det var rätt eller fel av Adidas att genomföra sina M&A:s med hjälp av Tobins q och de bakomliggande strategiska motiven. Metod: Metodansatsen för den studien är en fallstudie. Data har samlats in via både kvantitativa och kvalitativa metoder. Vi har valt att undersöka fyra av Adidas nio olika M&A:s sedan mitten av 1990-talet. Datan har samlats in genom ett deduktivt angreppssätt. Den kvantitativa datan har samlats in via årsredovisningar och affärsdatabaser. Den kvalitativa datan genom semistrukturerade intervjuer och officiella pre

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Quiroga, Persivale Guillermo. "Reinventarse: la fórmula para Adidas, Federer, Lego y otros." PERU ECONOMICO S.A, 2015. http://hdl.handle.net/10757/624190.

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Explica que no hay empresa madura, sólo negocios maduros, y que la innovación estratégica es reinventarse. No obstante, esta tarea no es fácil, sino complejo por dos razones: la primera es tener la idea innovadora o diferente para transformar el negocio actual, que se está agotando, y lo más probable es que inicie, más temprano que tarde, el camino a la extinción, y el segundo motivo se explica a partir de lo arraigado de nuestros modelos mentales. En esta situación, la exitosa experiencia juega en contra, no ayuda a estar tan anclados a las glorias pasadas. Es difícil deshacerse de lo que ha

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Adamcová, Kristina. "Využití celebrit v marketingové komunikaci dámské kosmetiky značky adidas." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-197850.

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The objective of the diploma thesis was to evaluate the suitability of choosing beach volleyball representatives Kristýna Kolocová and Markéta Sluková as the new faces of the adidas brand women's cosmetics line. Following the introduction of the adidas brand is an account of products portfolio distributed by this brand, description of their communication and characteristics of communication of their main competitor. Secondary research prepared the necessary basis for the primary character. The means of the primary research was a questionnaire, which was distributed to 162 respondents mainly fr

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Matyáš, David. "Finanční analýza a srovnání ukazatelů u společností Nike a Adidas." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162632.

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In this thesis I describe the process of financial analysis and consequently I perform a comparison of two competitors whose reports are based on different accounting standards. Financial analysis is performed on data from consolidated financial statements and the analysis deals with possible gaps in reporting arising from the fact that Nike, Inc. uses U. S. GAAP, while adidas AG applies to IFRS. I conclude that in this particular case there is not significant divergence between data reported and analysis can be undertaken without material errors. Comparison itself shows that both companies ar

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Mikulová, Eva. "Analýza možností efektivního rozvoje vztahů s novináři ve společnosti adidas ČR, s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-4926.

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The thesis is focused on valuing of two projects that should improve cooperation between a company of adidas and journalists. The first project is a showroom opened for journalists, the second one are new web pages. The main goal of this thesis is to make an analysis of the projects using methods of decision making management. Second, also very important goal is to find other possibilities how to improve cooperation with journalists and reach higher positive publicity.

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Frego, Elisa <1990&gt. "Sustainability: strategic and marketing approaches. The case of Adidas and the Kayley LW." Master's Degree Thesis, Università Ca' Foscari Venezia, 2014. http://hdl.handle.net/10579/5312.

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In recent years purposes of a sustainable industrial development have been accepted and integrated in the business strategy of many leading companies. Firms are increasingly producing with a focus on green/sustainable products, according to an inner direction of the company or as a result of a competitive strategy. The aim of this research is to investigate how green/sustainable products can afford the market, in particular that of sport related items. Specifically, the first part reviews the literature on the consumer side, considering well-known studies and highlighting relatively new resea

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Goris, Michelle. "Adidas, the All Blacks, and Maori Culture: Globalization and the Reformation of Local Identities." Thesis, University of Oregon, 2013. http://hdl.handle.net/1794/13308.

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As corporations transcend international borders new questions arise concerning the formation of identities. This study looks at adidas advertising campaigns "Bonded by Blood" and "Of This Earth" and how they represent and commodify Māori culture. "The Making" of "Bonded by Blood" is the video component for that campaign. The "Of This Earth" file is the TV commercial from 2007. Furthermore, this study looked at whether or not these advertisements are in fact reaffirming already established stereotypes about indigeneity and "Otherness." This thesis is informed by Stuart Hall's article "The Spect

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Nufer, Gerd. "Event-Marketing und -Management : Theorie und Praxis unter besonderer Brücksichtigung von Imagewirkungen /." Wiesbaden : Dt. Univ.-Verl, 2007. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015707877&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

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Liu, Shuyi. "A New Insight to Control Technology Spillover : – a Case Study of Adidas in China." Thesis, Halmstad University, School of Business and Engineering (SET), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-5378.

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<p><strong>Purpose</strong>- Previous literatures focus on the technology spillover from multinational companies to local companies. However, the great threats generated from spillover to subsidiaries were omitted. The purpose of this paper is to explore the variables which can help subsidiaries control the technology spillover.</p><p><strong>Methodology</strong>- First a conceptual model is developed, which will then be used to map out how subsidiaries can control their technology spillover. An Adidas' local representative in China is used during the case study.</p><p><strong>Findings</str

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Carr, Daniel. "The Effectiveness of Collaboration Within Supply Chain Management: A Case Study of Adidas Group." Scholarship @ Claremont, 2019. https://scholarship.claremont.edu/cmc_theses/2078.

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For a multi-national company like Adidas, supply chain management is one of the most crucial aspects of business operations. Products cannot be sold unless Adidas’s supply chain is well-managed and efficient, and public perception of a brand/company is critical to success. This case study analyzes the effectiveness of Adidas's distinct “collaborative approach” to supply chain management, which is characterized by not only monitoring and auditing suppliers, but also training them to make Adidas’s standards their own and approaching suppliers with the intention of building long-term relationship

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Gunnarsson, Linnéa, and Johanna Lindqvist. "Sportbranschens relationsskapande kommunikation i sociala medier : En kvalitativ textanalys av Nike och adidas på Facebook." Thesis, Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-45272.

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Nithenius, Jessica, and Elisabeth Rosenholm. "Impossible is nothing : En studie av symboliskt värdeskapande i Adidas varumärkeskommunikation och samspelet med hip-hopkulturen." Thesis, Linköping University, Department of Management and Economics, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-5661.

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<p>Bakgrund: I dagens samhälle har varumärken kommit att spela en allt större roll för såväl konsumenter som företag. Varumärken fungerar som en ledsagare i individers sökande efter identitet och samtidigt som en gemensam nämnare eller tillhörighetsfaktor inom olika subkulturer. Företag kan med hjälp av symboliska värden sända ut signaler som stämmer överens med olika individers värderingar och på så sätt attrahera konsumenter och samtidigt ringa in en önskad målgrupp. Dock kan även det motsatta inträffa, det vill säga en annan grupp än den tänkta målgruppen kan komma att adoptera ett företags

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Berger, Christian [Verfasser]. "Strategic Sports Marketing – The impact of sport advertising upon consumers : Adidas - A Case Study / Christian Berger." München : GRIN Verlag, 2008. http://d-nb.info/118595161X/34.

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Pérez, Chuctaya Luis Miguel. "Los micro influencers en Tik Tok como promoción de la recordación de marca en millennials. Caso Adidas." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/653575.

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En el entorno digital, las personas tienen más poder sobre lo que quieren ver y lo que no. Por ello, las marcas buscan mantenerse en la mente del consumidor sin ser rechazados. En ese aspecto, los micro influencers poseen ciertas características de comunicación más cercanas y empáticas con el público que los sigue. El propósito de este estudio fue identificar cómo el uso de la marca Adidas por micro influencers de la red social Tik Tok promueve la recordación de marca en los millennials. Se hizo uso de un enfoque cualitativo por medio de entrevistas a profundidad. Se tomaron como variables a l

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Maddock, Paul Andrew II. "The Economic Implications of NBA Player Achievements on Athletic Apparel Companies." Scholarship @ Claremont, 2018. http://scholarship.claremont.edu/cmc_theses/1895.

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This paper aims to measure the economic impact of different NBA player achievements on the athletic apparel companies, Nike, Adidas, and Under Armour. It looks at players affiliated with the brands who participated in three different events in the NBA from from 2007 to 2017: the All-Star game, the All-NBA awards, and starting lineups in the Finals. Monthly stock returns for each company were calculated for the months the events took place: January, February, May, and June. The return of each company was then regressed on total number of players each company had in the events. Four total regres

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Aceituno, Romero Mabel. "Evaluación de la relación entre imagen de la tienda y experiencia de marca : un estudio empírico sobre Tiendas Adidas." Tesis, Universidad de Chile, 2017. http://repositorio.uchile.cl/handle/2250/144292.

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TESIS PARA OPTAR AL GRADO DE MAGÍSTER EN MARKETING<br>El presente estudio se enfoca en analizar la relación existente entre la imagen de la tienda con la experiencia de marca, y como esta última puede influir en la actitud a la marca, apego a la marca y valor de marca. Por otra parte, el tipo de tienda (Flagship Store o Brand Store) tiene influencia en la imagen de la tienda con la experiencia de marca que tengan los consumidores. Este estudio es cuantitativo del tipo concluyente, donde la metodología de la investigación se aplicó de forma transversal, obteniendo la información necesaria medi

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Zagel, Fabian, and Volodymyr Tarhonskyi. "How do German industrial leaders evolve their business model towards sustainability : A case study of Adidas AG and Siemens AG." Thesis, Högskolan i Halmstad, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-42756.

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Yang, Hong, and Dan Luo. "A Study of Additive Manufacturing Technology’s Development and Impact Through the Multi-Level Perspective Framework and the Case of Adidas." Thesis, KTH, Skolan för industriell teknik och management (ITM), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-254254.

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The Additive Manufacturing (AM) technology, known as 3D printing, is regarded as the ‘next generation of manufacturing’. It is classified as a disruptive technology and AM has attracted scholars worldwide and received extensive attention in various industries, which is significantly changing the way we design, produce, distribute and consume. This paper reviews how the AM development can be explained as a process of technological transition from a radical technological innovation to a social level technology, through integrating the technological innovation and the multilevel perspective (MLP)

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Arnold, Dennis Heiko <1993&gt. "Industry 4.0 – The Implementation of Sustainable Business Models and Strategies From Off- to Reshoring The Case Study Adidas & Diadora." Master's Degree Thesis, Università Ca' Foscari Venezia, 2018. http://hdl.handle.net/10579/14060.

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The relevance of Industry 4.0 and new disruptive technologies have increased tremendously over the last decade. This development enables companies to establish new advanced business models and produce more. Nowadays, international companies often implement the reshoring model in their strategies. The market request for more customization and short time to market drives forward reshoring. Only the advanced technology enables companies to increase their productivity and produce in the home or target market. The key is to attain proximity to innovation and to customers. Conclusively, the author a

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Ríos, Burga Giorgio André, and Burga Giorgio André Ríos. "Posicionamiento de la marca deportiva Adidas comparada con Nike, Reef, Billabong y Rip Curl en la zona norte del Perú 2013." Bachelor's thesis, Universidad Católica Santo Toribio de Mogrovejo, 2014. http://tesis.usat.edu.pe/handle/usat/139.

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La presente investigación tiene como objetivo determinar el posicionamiento de la marca deportiva Adidas comparada con las marcas que se encuentran en el mercado de la zona norte del Perú, refiriéndose a Nike, Reef, Billabong y Rip Curl. Además se define el perfil del consumidor actual y potencial de productos deportivos en las ciudades de Piura, Chiclayo y Trujillo, para posteriormente desarrollar una propuesta estratégica. Se utilizó como herramienta un focus group para determinar los atributos relevantes por los consumidores, seguido se realizó una encuesta a 383 personas en las ciudades pl

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Blüchert, Simon, and Mårten Nordbeck. "Connecting Value Co-Creation Practices and Consumer Relationships in Brand Communities : A Comparative Multiple Case Study of Two Adidas Runners Communities." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-414424.

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A strong brand community is characterized by its value co-creation practices and brand community consumer relationships. Although previous brand community literature explains the contribution of brand community entities through these practices and relationships separately, no identified research has focused on how these practices are connected to the consumer relationships. In short, this body of literature has neglected to describe what practice corresponds to which consumer relationship. Therefore, the purpose of this study sought to describe the value co-creation practices within brand comm

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Mohr, Lara T. "Die Bedeutung subjektiv-rationaler und emotionaler Manager-Motive bei Mergers & Acquisitions : untersucht am Beispiel der Übernahme von REEBOK durch ADIDAS /." Lohmar ; Köln : Eul, 2009. http://d-nb.info/993733018/04.

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Rios, Burga Giorgio André. "Posicionamiento de la marca deportiva Adidas comparada con Nike, Reef, Billabong y Rip Curl en la zona norte del Perú 2013." Bachelor's thesis, Universidad Católica Santo Toribio de Mogrovejo, 2014. http://hdl.handle.net/20.500.12423/139.

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Abstract (sommario):

La presente investigación tiene como objetivo determinar el posicionamiento de la marca deportiva Adidas comparada con las marcas que se encuentran en el mercado de la zona norte del Perú, refiriéndose a Nike, Reef, Billabong y Rip Curl. Además se define el perfil del consumidor actual y potencial de productos deportivos en las ciudades de Piura, Chiclayo y Trujillo, para posteriormente desarrollar una propuesta estratégica. Se utilizó como herramienta un focus group para determinar los atributos relevantes por los consumidores, seguido se realizó una encuesta a 383 personas en las ciudades pl

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Bicho, Andreia. "Adidas AG - sportswear." Master's thesis, 2018. http://hdl.handle.net/10362/38763.

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Schwarzmayr, Ludwig. "Adidas AG: sports apparel." Master's thesis, 2015. http://hdl.handle.net/10362/15342.

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Seeger, Tom Lukas. "Adidas AG : equity valuation." Master's thesis, 2019. http://hdl.handle.net/10400.14/26886.

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Abstract (sommario):

This thesis aims to present a sophisticated valuation for the Adidas Group at the 7th of January 2019. The analyzed company is an internationally operating firm of the sports & apparel sector, based in Herzogenaurach in Germany and is a component of Germany´s blue chip index DAX30. To provide a final evaluation about the current share price of Adidas, two different valuation approaches were performed. The discounted cash-flow analysis reflects the essential part of this dissertation and was backed up by a peer group multiple analysis. After deriving equity values in both approaches, main assum

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Pereira, Pedro. "Adidas AG - footwear and apparel." Master's thesis, 2018. http://hdl.handle.net/10362/35453.

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Costa, Ana Margarida Campos Duarte. "Equity valuation of Adidas AG." Master's thesis, 2019. http://hdl.handle.net/10400.14/29272.

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Abstract (sommario):

The purpose of this dissertation is to determine Adidas AG target share price as of 13th March of 2019 (day when the full 2018 annual report was published) by accomplishment of a more profound valuation of the Group. Consequently, issue an adequate investment recommendation of either buy, hold or sell by comparing it with the market price on that date. Therefore, the research question underlying this dissertation is: “What is the fair value of one common share at 13th March of 2019 and how different it is from the market price?” Adidas AG is the second largest representative of the global foo

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Santos, Duarte Francisco. "Adidas Group : equity valuation thesis." Master's thesis, 2017. http://hdl.handle.net/10400.14/22736.

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Abstract (sommario):

The aim of this thesis is to present a valuation for Adidas Group stock at December 31st 2016, company whose mission is “to be the global leader in the sporting goods industry with brands built upon a passion for sports and a sporting lifestyle.” Adidas Group is a globally known multinational founded in 1949 by Adi Dassler whose headquarters are located Herzogenaurach, Germany. In November 1995 the Germany based company went public and three years afterwards, in 1998, Adidas share was admitted in the DAX30 stock exchange where the 30 largest quoted companies are listed. Three different valua

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Menezes, João Francisco Carvalho Gomes. "Adidas Group : equity valuation thesis." Master's thesis, 2015. http://hdl.handle.net/10400.14/20039.

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Abstract (sommario):

This dissertation has the purpose of valuating Adidas Group, a German company, listed on the DAX30, which has three main brands, Adidas, Reebok and TaylorMade. To reach a value for the share of the company, taking in consideration the future of the group, it has been used different methods. The Discounted Cash Flow (DCF), considered by many analysts the most accurate method is the process of valuating Adidas explained more detailed in this Thesis, which allowed us to get to a value of 18.799,44M€ for the Equity which means a value of 94€ per share. The relative valuation method, consider

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Ivanovic, Dunja. "Is China the future market of Adidas." Master's thesis, 2020. http://hdl.handle.net/10362/105931.

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Abstract (sommario):

In the following report a certain issue which could have an impact on Adidas’ valuation outcome and which I recognized while doing the Equity research is briefly addressed. The aim of the report is to understand whether China is really the future market of Adidas and if Adidas’ market share in this market could continue to grow at double-digit rates projected in the main report. In the first part of the report a short overview of Chinese sportswear industry and its trends is given. In the next step, a detailed SWOT analysis of Adidas position in China

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Heinold, Mario. "Field lab: equity research on Adidas AG." Master's thesis, 2020. http://hdl.handle.net/10362/114477.

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Abstract (sommario):

Despite significant increases of Adidas’ share price throughout the past years, the following report concludes that the stock is still undervalued. Based on an extensive analysis of Adidas’ past performance and actions, the company’s position within the industry, as well as current industry trends, the report concludes that Adidas is well set for the future with revenues that are expected to increase with a CAGR of 7.0% until 2025. The main drivers are the expansion of middle-class population in Asian economies, a shift towards more sustainable sportswear products, and increasing sport

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Sepoetro, Tosca Devi. "The Future of Services in adidas Retail." Master's thesis, 2018. http://hdl.handle.net/10400.6/9913.

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Abstract (sommario):

The enhancements in digital technologies entail a shift in consumer behavior and expectations towards brands and retailers. Especially consumers belonging to Generation Z are enabled through digital means to self-control their consumer journey. While this benefits e-commerce channels, “brick-and-mortar” stores need to redefine their role to serve consumers with more meaningful value propositions that go beyond the purchase of tangible products. The reopening of the adidas brand flagship store in London in October 2019 gives cause for the design of a new service concept with the objective to ha

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Duarte, Cátia Sofia Gomes. "Adidas AG valuation: Buy, hold or sell?" Master's thesis, 2021. http://hdl.handle.net/10071/24770.

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Abstract (sommario):

Adidas, AG. is the second world’s leading player in the sportswear industry, a well-known company for its strong financial performance and solid representativeness within a booming and fierce industry. Notwithstanding, the group is currently going through a controversial phase with Reebok divestiture while, simultaneously, tries to adapt its business to a pandemic reality. Thus, it is important to analyze if the market is accurately pricing the future prospects/challenges into Adidas’ stock price or if this could be an investment opportunity. The main purpose of this master thesis is to estim

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Hsueh, Yu-Ling, and 薛宇伶. "A Study of the Relation of Consumer’s Adidas 101 Basketball Park Experience with Adidas' Brand Image and Purchasing Intention." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/21537434949859970244.

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Abstract (sommario):

碩士<br>國立體育大學<br>休閒產業經營學系<br>102<br>The era of the marketing emphasize the property and quality of product had been past. People tend to place a high value on experience of the economic state has come, the whole research needs to be given further consideration from consumers’ experience of all marketing department. This study tried to understand whether adidas 101 can exploit opportunities for improving the image of adidas brand and inspire consumers to purchase more adidas' products. Accordingly, the purposes of this study were to discuss the relation of experience marketing, brand image, and

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Santos, Maria Miguel de Melo Azevedo. "HR business partner:a corporate project at Adidas Iberia." Master's thesis, 2011. http://hdl.handle.net/10071/4210.

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Abstract (sommario):

This thesis pretended to apply the Human Resources Business Partner (HRBP) concept, finding out whether Human Resources (HR) retail department adds value to the organization by delivering RH solutions aligned with the business strategy. A project of four phases was implemented in an adidas store, framed on the five “P‟s” of the adidas retail strategy: People, Product, Premises, Processes, and Profit. In the first phase – preparing - HR indicators were analyzed (People); HR retail took training about adidas products and worked in the store (Product); visits to the store were made analyzing it

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SHRIVASTAVA, ANUJ. "EFFECT OF BRAND ON CONSUMER PURCHASE DECISION." Thesis, 2015. http://dspace.dtu.ac.in:8080/jspui/handle/repository/17366.

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Abstract (sommario):

This project takes a look in various kinds of Merchandising activities, Market Share of different sports Shoes and various Sales Promotion schemes, which are followed in the Sports Shoes industry. The three major global players i.e. Reebok, Nike, and Adidas dominate the sports Shoes industry in India. India is one of few battlegrounds in the world where there is neck-to-neck competition between the three. The companies claim to be in number one sport coating the data produced by two different marketing research companies. In the 1980s, Adidas sneakers became popular amongst teenagers and yo

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Majcen, Anja. "Adidas AG: powerful brand making strides in key markets." Master's thesis, 2020. http://hdl.handle.net/10362/106043.

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Abstract (sommario):

This work project is an equity research report on Adidas AG. The aim of the equity research is to issue a buy/hold/sell recommendation to investors by evaluating whether Adidas is currently over-or undervalued by the market. First, we did a company overview and a thorough analysis of the global sportswear industry as well as Adidas’ competitive landscape. Then, we identified and evaluated Adidas’ main business drivers, which include macroeconomic factors, sportswear industry growth drivers and the company’s marketing investments and corporate strategy. Based on these, w

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Rufino, Paulo Daniel Oliveira. "Balanced scorecard aplicado à Loja Adidas, Outlet Freeport Alcochete." Master's thesis, 2016. http://hdl.handle.net/10400.5/13178.

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Abstract (sommario):

Vivemos num mundo onde todos os recursos são escassos e as mudanças são uma constante e a uma escala global, neste sentido só as organizações eficientes é que podem e conseguem aspirar aos melhores resultados e ao sucesso. Devem assim unir-se, de modo á concretização dos objetivos estratégicos estabelecidos inicialmente, reforçando o trabalho em equipa, a responsabilização e a eficiência. O gestor tem assim um papel fundamental no seio da organização onde está inserido, tem à sua responsabilidade toda uma equipa que terá de liderar com o intuito da concretização dos objetivos definidos, gestã

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