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Articoli di riviste sul tema "Adidas"

Autore: Grafiati

Pubblicato: 4 giugno 2021

Ultima modifica: 25 luglio 2025

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1

Chen, Siying. "The Impact of FIFA World Cup Sponsorship on the Expected Return of Adidas Stock: A CAPM Analysis." Advances in Economics, Management and Political Sciences 61, no. 1 (2023): 204–9. http://dx.doi.org/10.54254/2754-1169/61/20231257.

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This report examines how sponsoring the FIFA World Cup affects the expected return of Adidas stock according to the capital asset pricing model (CAPM). The report uses historical data from online sources to calculate the expected return of Adidas stock for different periods before and after four recent World Cups which already have their influence passed. The report also compares the results from a similar competitor Nike to Adidas. The report finds that sponsoring the FIFA World Cup has a positive effect on the expected return of Adidas stock, as it increases the market exposure and brand val

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Guo, Qicun. "Analysis of Sports Industry Strategies During Covid-19 Pandemic: Cases from Nike and Adidas." Highlights in Business, Economics and Management 2 (November 6, 2022): 142–46. http://dx.doi.org/10.54097/hbem.v2i.2352.

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To explore the strategic situation of the sports industry during the Covid-19 Pandemic, this study used some cases of Nike and Adidas about advertisement and sponsorship during the pandemic. Through these analyses, it is clear to see the differences between Nike and Adidas’s operation patterns. It is also clear why Adidas is in a declining tendency during the pandemic. The competition between Nike and Adidas is an inevitable topic in the sports industry. They compete in many sports, such as soccer, basketball, and Esports. This study will collect the data about Nike and Adidas in different are

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Zhang, Xiaoyu. "Research on Adidas International Development Strategy under COVID-19." BCP Business & Management 14 (November 24, 2021): 39–52. http://dx.doi.org/10.54691/bcpbm.v14i.126.

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Affected by COVID-19, Adidas' global net sales in 2020 decreased by 3.756 billion euros compared to 2019. Adidas's net sales worldwide decreased by 3756 million euros in 2020 compared to 2019. This article will analyze the changes in Adidas's operation situation and competitiveness under the impact of COVID-19. At the same time, combined with the 2016-2020 financial statement data publicly disclosed by Adidas, this article will analyze the specific impact of COVID-19 on Adidas' financial status and provide a more in-depth interpretation of the financial statements. The goal of this article is

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4

Luczak, Tony, Reuben F. Burch V, Brian Smith, et al. "Perception of Comfort, Fit, and Jumping Performance of Elite NCAA Division 1 Student-athletes: The Effect of Basketball Shoe Design – Part II." International Journal of Kinesiology and Sports Science 8, no. 3 (2020): 45. http://dx.doi.org/10.7575/aiac.ijkss.v.8n.3p.45.

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Background: Assessing basketball shoe comfort and fit as personal protection equipment (PPE) at the collegiate level is unique. Objective: The purpose of Part II in this pilot study was to examine the effect of shoe design on the perception of comfort and fit after performing an acute series of jumps in elite male and female National Collegiate Athletic Association (NCAA) Division 1 basketball student-athletes. Method: A total of sixteen basketball student-athletes (six males, ten females) performed two rounds of acute series of four styled basketball jumps on two ForceDecksTM Force Platforms

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Ang, Christopher Edbert, and Keni Keni. "Prediksi Brand Experience Dan Brand Image Terhadap Brand Loyalty: Brand Trust Sebagai Variabel Mediasi." Jurnal Manajerial Dan Kewirausahaan 3, no. 1 (2021): 42. http://dx.doi.org/10.24912/jmk.v3i1.11286.

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The purpose of this study is to examine whether 1) Brand experience and brand image can predict brand loyalty of Adidas shoes in Jakarta. 2) brand experience and brand image can predict brand trust of Adidas shoes in Jakarta. 3) brand trust can predict brand loyalty of Adidas shoes in Jakarta. 4) brand trust mediates the prediction brand experience and brand image on brand loyalty of Adidas shoes in Jakarta. The sample in this study was 150 respondents in Jakarta who was selected by using the convenience sampling method. The result of this study show that 1) brand experience can positively pre

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Li, Songqing. "Intertextuality as a strategy of glocalization: A comparative study of Nike’s and Adidas’s 2008 advertising campaigns in China." Semiotica 2019, no. 230 (2019): 495–513. http://dx.doi.org/10.1515/sem-2017-0134.

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Abstract This paper examines within the theoretical framework of intertextuality the mobilization of glocalization as an international marketing strategy in Nike’s and Adidas’s 2008 advertising campaigns in China. Intertextuality is seen as a form of mediation through which the glocalization strategy conducted within the domain of global marking is taken up in the domain of advertising communication. The paper also assumes the interrelations of intertextual performance to value orientations and group affiliations. By analyzing intertextuality in relation to affinity groups, it aims to resolve

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7

Ouyang, Kaiwen. "Analysis of Nike and Adidas Marketing Strategies on TikTok." SHS Web of Conferences 207 (2024): 01018. https://doi.org/10.1051/shsconf/202420701018.

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The sports industry, as an emerging force in China, contributes significantly to economic development and is closely linked to the booming development of the Internet and new media. TikTok, as a popular short-video platform, provides brands such as Nike and Adidas with a highly effective channel to interact directly with consumers thanks to its huge user traffic. Therefore, this paper uses the literature research method and case analysis method to analyze the marketing strategy of Nike and Adidas in TikTok operations. On this basis, it deeply explores the content selection and content creativi

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Batu, Reminta Lumban. "ANALISIS KOMPARATIF BAURAN PROMOSI TERHADAP VOLUME PENJUALAN SEPATU SPORT ADIDAS DAN NIKE DI KABUPATEN KARAWANG." Jurnal Ilmu Manajemen (JIMMU) 4, no. 1 (2020): 20. http://dx.doi.org/10.33474/jimmu.v4i1.2634.

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Penelitian ini bertujuan untuk mengetahui perbandingan bauran promosi antara sepatu sport yang ada di Karawang. Untuk Mengetahui Bagaimana gambaran Bauran PromosipadaSepatu Sport Adidas dan Nike Untuk Mengetahui Bagaimana gambaran Volume Penjualanpada Sepatu Sport Adidas dan Nike Untuk Mengetahui Seberapa besar pengaruh Bauran Promosi terhadap Volume Penjualanpada Sepatu Sport Adidas dan Nike. Sampel dalam penelitian ini sebanyak 100 responden dari masing-masing produk yang merupakan konsumen yang pernah membeli dan memakai sepatu sport Adidas dan Nike. Analisis yang digunakan adalah analisi d

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Ghisleni, Taís Steffenello, and Nathane Spencer Trindade. "A PRESENÇA DIGITAL NO INSTAGRAM DA MARCA ADIDAS EM 2017." Cadernos de Educação Tecnologia e Sociedade 12, no. 4 (2019): 335. http://dx.doi.org/10.14571/brajets.v12.n4.335-353.

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This project analyzes the digital presence of Adidas Brasil and Adidas Originals in 2017 on Instagram, covering the period of June and July of 2017. In this period, we analyzed how the brand develops its communication, mapping the characteristics and their differences on Instagram. The communication strategy most used by the brand Adidas Brasil and Adidas Originals was identified, as well as the brand operates in each profile. It was analyzed in which phase of the digital presence each profile is acting (STRUTZEL, 2015) and finalizing, it is presented which social media generates more engageme

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Firdaus, Lazuardi, and Tedy Setiadi. "Perbandingan Algoritma Naive Bayes, Decision Tree, dan KNN untuk Klasifikasi Produk Populer Adidas US dengan Confusion Matrix." Jurnal Sistem Komputer dan Informatika (JSON) 5, no. 2 (2023): 185. http://dx.doi.org/10.30865/json.v5i2.6124.

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Adidas America, Inc. (also known as Adidas US) is a company that produces shoes, clothing, and accessories as a subsidiary of Adidas AG, which is known worldwide for its trademark three stripes on its products. Product popularity is very important in increasing sales, especially for products that are frequently purchased, positively reviewed by customers, and reviewed by customers. In this case, there are Adidas US products whose popularity is still unknown. Therefore, in this case, popular Adidas US products will be classified as business needs of Adidas US. The classification algorithm used

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Li, Xinyu. "Analysis of the Marketing Strategy of Adidas." Advances in Economics, Management and Political Sciences 23, no. 1 (2023): 33–38. http://dx.doi.org/10.54254/2754-1169/23/20230346.

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A well-developed and well-executed marketing strategy is important for a company, especially for Adidas in the highly competitive sporting goods industry. Therefore, this essay analyzes Adidas marketing strategy with the help of the 4Ps marketing theory and proposes relevant strategy optimisation. The result shows that Adidas current marketing strategy focuses on incorporating sustainability to drive product innovation. This marketing strategy is beneficial in helping the company to engage consumers and build a credible brand image. However, this marketing strategy also faces problems with pro

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William Jonathan, William Jonathan. "Pengaruh Brand Image Dan Brand Trust Terhadap Keputusan Pembelian Pada Sepatu Sneakers Merek Adidas Dan Nike Di Kota Palembang." Konsumen & Konsumsi : Jurnal Manajemen 2, no. 3 (2023): 491–506. http://dx.doi.org/10.32524/kkjm.v2i3.856.

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Penelitian ini bertujuan untuk mengetahui apakah variabel brand image, brand trust memiliki pengaruh terhadap keputusan pembelian pada sepatu sneakers merek Adidas dan Nike dan kota Palembang. Penelitian ini menggunakan teori Keputusan Pembelian. Populasi yang digunakan dalam penelitian ini adalah pemakai sepatu sneakers Nike dan Adidas yang pernah melakukan pembelian di toko sneakers yang menyediakan sneakers merek Nike dan Adidas di kota Palembang. Teknik pengambilan sampel penelitian ini menggunakan teknik purposive sampling dengan sampel diambil berjumlah 52 sampel. Teknik analisis data ya

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Fan, Yan-Ngo, Wenyi Wang, Chi-Wai Kan, et al. "An Analysis of Air Permeability of Men’s Quick-Dry Sportswear." E3S Web of Conferences 165 (2020): 05010. http://dx.doi.org/10.1051/e3sconf/202016505010.

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Air permeability is one of the thermal comfort properties of clothing and fabrics. This study evaluated the quick dry properties of summer men’s T-shirts of different brands (Nike, Adidas, Laishilong and Columbia) by studying the air permeability behavior. Both Nike and Adidas samples were knitted by single jersey, while double jersey was used for Laishilong and Columbia T-shirts. The materials for Adidas, Laishilong and Columbia were polyester while Nike was made of cotton and polyester. Overall, both Nike and Adidas were found to perform better in terms of air permeability than those of Lais

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Novi Rudiyanti, Mela Aprillia, Imelda Putri, Fanesha Rahma Fitri, and Asral. "PENGARUH KUALITAS PRODUK DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK SEPATU MEREK ADIDAS." JISOSEPOL: Jurnal Ilmu Sosial Ekonomi dan Politik 3, no. 1 (2025): 146–53. https://doi.org/10.61787/dbedq397.

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Studi ini bertujuan menilai dampak kualitas produk dan brand image produk sepatu merek Adidas. Metode peneliti menggunakan metode kuantitatif menggunakan teknik sampling purposive sampling dalam melibatkan seluruh 81 perwakilan mahasiswa Universitas Pelita Bangsa sebagai populasi, dengan menggunakan rumus slovin. Analisis statistik dilakukan dengan menggunakan regresi linear berganda menggunakan perangkat lunak SPSS versi 27. Hasil penelitian ini menunjukkan bahwa kualitas produk berdampak positif secara parsial terhadap keputusan pembelian produk sepatu merek Adidas, begitu pula dengan brand

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Xu, Ye. "Research on Footwear Industry Marketing Strategy in Artificial Intelligence Era Take Adidas as Example." Advances in Economics, Management and Political Sciences 48, no. 1 (2023): 256–63. http://dx.doi.org/10.54254/2754-1169/48/20230460.

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AI has been used in a variety of industries to help brand to enhance brand construction and marketing. But confused by the AIs powerful analysis and collection ability, the brand easily ignores the center of marketing: the customer. Its necessary to consider the role of AI in digital marketing. Adidas is a typical case that gets into the marketing trouble, makes a wrong orientation, and then makes an unsuitable digital marketing strategy. Simply attribution model leads Adidas to over-focus on superficial financial data; sub-brand provides Adidas mAIn financial profits, slighting of greater chi

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Serang, Serlin, Ardi Mahrifal Hi Taher, Miftahul Chair, and Albani Mukti Adrias. "Analysis Implementation Strategy Global Operations: A Case Study." Journal La Bisecoman 6, no. 1 (2025): 32–46. https://doi.org/10.37899/journallabisecoman.v6i1.1868.

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This study analyzes the implementation of global operational strategies by Adidas, focusing on the company's approaches to sustaining competitiveness amidst dynamic global market challenges such as geopolitical risks, economic fluctuations, and diverse consumer preferences. Using a qualitative methodology based on literature reviews and secondary data, the research explores Adidas' strategies in supply chain management, product innovation, market adaptation, and sustainability. The findings highlight Adidas' success in employing integrated strategies, including market diversification, efficien

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Agnes, Novia, and Happy Darmawan. "Brand Awareness, Brand Image Dan Brand Loyalty Sebagai Prediktor Brand Equity Adidas." Jurnal Manajerial Dan Kewirausahaan 2, no. 1 (2020): 240. http://dx.doi.org/10.24912/jmk.v2i1.7465.

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The purpose of this study to examine whether brand awareness, brand image and brand loyalty can predict brand equity Adidas in Jakarta. The population in this study were Adidas consumers in Jakrata. The sample was 100 respondents with a convenience sampling technique questionnarise ans using SmartPLS 3 software. Overall, the result of this research were brand awareness positive and significant as a predictor of brand equity, brand image positive and significant as a predictor of brand equity, and brand loyalty positive and significant as a predictor of brand equity. Tujuan dari penelitian ini

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18

Pinto, T. "Too stripy for Adidas." Journal of Intellectual Property Law & Practice 3, no. 10 (2008): 624–26. http://dx.doi.org/10.1093/jiplp/jpn155.

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Anwar, Zaenul, and Ayu Nurafni Octavia. "FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN SEPATU OLAHRAGA ADIDAS DI GROBOGAN." Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) 3, no. 2 (2024): 154–66. http://dx.doi.org/10.34152/emba.v3i2.1062.

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There are fluctuations in the top brand index which tends to decrease in the last 4 years for Adidas sports shoes. This research aims to examine the influence of brand image, price perception and product quality on purchasing decisions for Adidas sports shoes in Grobogan Regency. The sample used was 96 with a purposive sampling technique from the Grobogan community, consumers of Adias sports shoes. Data collection used a Google Form questionnaire and the results of quantitative analysis included validity, reliability, classical assumption tests, multiple regression analysis, hypothesis testing

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Elvina, Bella. "PENGARUH KUALITAS PRODUK, CITRA MEREK, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN SEPATU ADIDAS DI D.I.YOGYAKARTA." PERFORMA 7, no. 6 (2022): 643–56. http://dx.doi.org/10.37715/jp.v7i6.2984.

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In this pandemic period, more people who concern about health, to maintain health, healthy lifestyle is needed, one of them is by exercising. A lot of people start living healthier like jogging, cycling, and others. This thing is in accordance with the increasing demand of athletic shoes, market demand for athletic shoes is also increased as 50% during Large-scale Social Restriction, before buying a product, consumers also will consider first, such as comparing one product with another product, seeking information about the product, and so on. The purpose of this research is to find out the ef

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Bilhuda, Ulwatul, and Thamrin Thamrin. "PENGARUH NORMA SUBJEKTIVE TERHADAP MINAT PEMBELIAN PRODUK SEPATU ADIDAS PALSU MELALUI SIKAP SEBAGAI VARIABEL MEDIASI STUDI KASUS MAHASISWA UNIVERSITAS NEGERI PADANG." Banking and Management Review 11, no. 1 (2022): 1569–81. http://dx.doi.org/10.52250/bmr.v11i1.502.

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This study aims to prove and analyze the effect of subjective norms on the purchase interest of fake Adidas shoes through variable attitudes. In this study, the samples were 100 active students at Padang State University. The process of testing the hypothesis is carried out using Smart PLS, namely through analysis of structural equation models (SEM). The testing process is carried out in two stages, namely looking for direct effects and looking for indirect effects of exogenous variables on endogenous variables which are strengthened by a mediating variable. Based on the results of testing the

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Putri, Adelia Regita, Endang Sulistiyani, and Paniya Paniya. "The influence of Exchange Rate and Freight Cost Toward Export Volume of Adidas at PT Apparel One Indonesia 1 Semarang." JOBS (Jurnal Of Business Studies) 6, no. 2 (2021): 123. http://dx.doi.org/10.32497/jobs.v6i2.2539.

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Exports volume of Adidas from time to time is not stable because the amount always fluctuates and shows the decrease every year. This study aims to determine the effect of the exchange rate and freight cost partially and simultaneously on the export volume of Adidas at PT Apparel One Indonesia 1 and to find out how much all independent variables contribute to the dependent variable. The independent variables used in this study are the exchange rate and freight cost, while the dependent variable is the export volume of Adidas. This research uses an explanatory research type with a quantitative

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Anandito, Eko Hari. "Pengaruh Event Pemasaran Terhadap Kesadaran Merek Melalui Kualitas Produk Sebagai Variabel Mediasi." Syntax Literate ; Jurnal Ilmiah Indonesia 6, no. 10 (2021): 4946. http://dx.doi.org/10.36418/syntax-literate.v6i10.4349.

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Saat ini, Adidas adalah salah satu merek paling populer yang pada dasarnya berfokus pada produksi sepatu olahraga, peralatan olahraga dan pakaian. Khusus untuk sepatu olahraga, orang memakai sepatu kebanggaan Adidas, mereka akan berpikir apa yang mereka kenakan akan meningkatkan tujuan atletik pribadi mereka, atau meningkatkan kepercayaan diri mereka. Penelitian ini merupakan penelitian deskriptif kuantitatif, data yang diperoleh dari sampel penelitian dianalisis sesuai dengan metode statistik yang digunakan kemudian diinterpretasikan. Sampel dalam penelitian ini adalah konsumen merek sepatu a

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Rasheedah, Alyssa, Hanny Hafiar, and Centurion Chandratama Priyatna. "ANALISIS MEDIA MONITORING TERHADAP PRODUK SEPATU ADIDAS BALI PADA BULAN MARET HINGGA APRIL 2024." Jurnal Ilmiah Mahasiswa Komunikasi 5, no. 1 (2024): 13–25. http://dx.doi.org/10.29303/0jc15t90.

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Adidas merupakan salah satu merek olahraga yang berasal dari Jerman. Produk Adidas sendiri telah dikenal cukup lama karena menawarkan berbagai kebutuhan olahraga dengan desain yang mengikuti selera konsumen. Pada era digital seperti saat ini, mendorong perlu adanya media monitoring sebagai bentuk usaha pelacakan dan pemantauan merek dan produk di berbagai media.Perusahaan membutuhkan kegiatan media monitoring dalam pembentukan citra, posisi perusahaan, dan mengukur perhatian media kepada perusahaan. Penelitian ini bertujuan menganalisis serta membandingkan sentimen terhadap produk Adidas Bali

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Li, Xinzhe. "The Financial Performance Analysis of Adidas." Advances in Economics, Management and Political Sciences 9, no. 1 (2023): 135–43. http://dx.doi.org/10.54254/2754-1169/9/20230369.

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This article uses Adidas as a case study of financial performance analysis to evaluate the decision to invest in the brand or not. Adidas has just been through the COVID-19 period with the demand for expansion of their digital efforts. It is worthwhile to examine Adidas' performance in detail to obtain a better understanding of the techniques employed by the company and how the company functioned during this particular period. Ratio analysis on three of Adidas financial statements and its track record is demonstrated. Then, risk factors are evaluated by using Porter's Five Forces analysis and

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Vera Vera, Dhian Tyas Untari, and Andrian Andrian. "Pengaruh Citra Merek, Kualitas Produk, Dan Persepsi Harga Terhadap Keputusan Pembelian Sepatu Adidas Di PASI (Persatuan Atletik Seluruh Indonesia) Kabupaten Bangka." Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce 3, no. 1 (2024): 223–36. http://dx.doi.org/10.30640/digital.v3i1.2203.

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This research aims to research, test and assess the influence of the independent variables Brand Image, Product Quality and Price Perception on the dependent variable Purchase Decision for Adidas PASI athlete shoe products in Bangka Regency. The sample in this study was 107 athletes. This type of research uses a quantitative approach. Data was collected directly from respondents using research instruments in the form of questionnaires via Google Form and purposive sampling techniques. then the data results were processed using the SPSS 23 data processing application. The results of this resear

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Guo, Qilei, Mingqi Huang, and Haosen Shi. "Influence Unleashed: The Impact of Social Media on Consumer Perceptions Regarding on Adidas Products." Communications in Humanities Research 41, no. 1 (2024): None. http://dx.doi.org/10.54254/2753-7064/41/2024ne0035.

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In todays digital era, social media (SM) have become important platforms for brands to disseminate information and engage with consumers. The present study explores the impact of SM on consumers' information acquisition and decision-making from the perspective of Adidas. Adidas effectively share product details, launch new items, and interact with its audience via SM. By examining various marketing approachesincluding reputation marketing, key opinion leader (KOL) and celebrity marketing, and influencer marketing, this research tries to analyze how Adidas leverages social media to enhance bran

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Yu, Lin. "Innovative Applications of Virtual Reality and Augmented Reality in New Media Marketing." Journal of Education, Humanities and Social Sciences 51 (May 8, 2025): 1–7. https://doi.org/10.54097/09x2aw37.

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This research delves into the innovative uses of Virtual Reality (VR) and Augmented Reality (AR) in New Media Marketing (NMM), specifically looking at Adidas as a case study. VR and AR have revolutionized marketing communications by providing interactive and immersive experiences that increase consumer delight and brand engagement. This study demonstrates that Adidas' virtual reality and augmented reality strategy is effective in increasing brand innovation, improving the user experience, influencing purchase decisions, and strengthening brand loyalty. To show how virtual reality and augmented

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Vieira, Gisele Soares. "A língua que é capaz de incluir ou excluir um indivíduo analisada em textos publicitários da Adidas." Jangada: crítica | literatura | artes, no. 8 (May 1, 2018): 92–111. http://dx.doi.org/10.35921/jangada.v0i8.122.

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Resumo: Este artigo apresenta uma análise de textos publicitários da empresa Adidas e tem como objetivo identificar recursos linguísticos utilizados para fazer com que indivíduos excluídos pela sociedade sintam-se fazendo parte de um contexto esportivo. Por meio desta associação, o leitor é levado a acreditar que necessita comprar os produtos oferecidos no comercial para tornar-se uma pessoa de sucesso. Para esta análise, é realizado um estudo de dois textos publicitários divulgados na internet pela Adidas. Esse estudo é embasado em conceitos da teoria dos subentendidos contidos no texto. É re

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Khaira Faiq, Muhammad, Hendrati Dwi Mulyaningsih, and Muhammad Zhafir Afif. "The Influence of Brand Image on Purchase Intention Moderated by Collaboration Branding." Bandung Conference Series: Business and Management 5, no. 1 (2025): 31–38. https://doi.org/10.29313/bcsbm.v5i1.15867.

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Abstract. The main purpose of this thesis is to find out the relationship between brand image and purchase intention as well as the relationship between the two when collaboration branding as a moderating variable is involved. The objective of this research was to help practitioners and academics ascertain how brand image and purchase intention are related, as well as how the cooperation of brand collaboration as a moderating factor in the collaboration between Adidas, Clarks, and Kith. This study employed a survey approach with a questionnaire serving as the primary means of data gathering. T

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Juniantari, Ni Kadek Ayu, and Eka Sulistyawati. "ANALISIS PERBANDINGAN BRAND EQUITY PRODUK OLAHRAGA MEREK NIKE DENGAN MEREK ADIDAS." E-Jurnal Manajemen Universitas Udayana 8, no. 12 (2019): 7154. http://dx.doi.org/10.24843/ejmunud.2019.v08.i12.p13.

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This study aims to determine brand equity differences between Nike and Adidas from Denpasar athletes perception. The population in this study are all athletes in Denpasar who use the sport product brand Nike and Adidas to support training activities. The sample that used in this study is 100 respondents using Purposive Sampling method, and the data analysis technique used is Descriptive Analysis and T-test technique. Based on the research result, it shows that there are differences in brand awareness, brand association, perceived quality, and brand loyalty between Nike and Adidas sport product

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Sesareanto, Nasit Ramadan, Elwisam Elwisam, and Kumba Digdowiseiso. "Influence Style Life and Image Brand to Decision Purchase Shoe Adidas in Depok." Jurnal Syntax Admiration 4, no. 2 (2023): 372–85. http://dx.doi.org/10.46799/jsa.v4i2.880.

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This study aims to analyze the effect of lifestyle and brand image on purchasing decisions of Adidas shoes in Depok. This study uses primary data withdata collection methods through questionnaires distributed to 100 visitors to the Adidas store in Depok. The data analysis technique uses inferential analysis with multiple linear regression and uses the Statistical Product and Service Solution (SPSS) version 26 programs. From the results of the analysis there is a positive and significant influence on lifestyle and brands image variables on purchasing decisions. The writer hopes that PT. Adidas

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Salem, Mostafa Aboulnour, and Abu Elnasr E. Sobaih. "ADIDAS: An Examined Approach for Enhancing Cognitive Load and Attitudes towards Synchronous Digital Learning Amid and Post COVID-19 Pandemic." International Journal of Environmental Research and Public Health 19, no. 24 (2022): 16972. http://dx.doi.org/10.3390/ijerph192416972.

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SARS-CoV-2 (COVID-19) has disrupted university education and turned it into distance learning for at least one semester in many countries, including the Kingdom of Saudi Arabia (KSA). However, there was an issue with university students’ cognitive load at this critical time, because education totally stopped for about a month and then resumed remotely. This research draws on the cognitive load theory, particularly the extraneous load, to develop an instructional design model called ADIDAS. The model includes six stages, namely: analyse (A), design (D), improve (I), do (D), Assess (A), and Shar

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Rendy, Hong, Antonius Jan Wellyantony Putro, and Erick Teofilus Gunawan. "PENGARUH KUALITAS PRODUK DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SEPATU ADIDAS YANG DI MEDIASI BRAND TRUST." Jurnal Ilmiah Mahasiswa Manajemen : JUMMA 12, no. 2 (2023): 125–42. http://dx.doi.org/10.33508/jumma.v12i2.4841.

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Tujuan Penelitian ini adalah menganalisis pengaruh Kualitas Produk terhadap Brand Trust, pengaruh Brand Image terhadap Brand Trust, pengaruh Kualitas Produk terhadap Keputusan Pembelian, pengaruh Brand Image terhadap Keputusan Pembelian, pengaruh Brand Trust terhadap Keputusan Pembelian, peran mediasi Brand Trust pada pengaruh Kualitas Produk terhadap Keputusan Pembelian, dan peran mediasi Brand Trust pada pengaruh Brand Image terhadap Keputusan Pembelian. Obyek penelitian ini adalah responden kalangan muda berumur 17 tahun keatas dengan kualifikasi yang pernah membeli atau mengunakan sepatu A

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Villarroel Puma, Marco, Wendy Carranza Quimi, and Mónica Bazurto Marcillo. "Capital de Marca Adidas en el Mercado de Quevedo y sus Zonas de Influencia." Ciencia Sociales y Económicas 3, no. 2 (2019): 57–73. http://dx.doi.org/10.18779/csye.v3i2.295.

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El objetivo de este artículo es conocer cómo la calidad percibida, la lealtad, la notoriedad e imagen de la marca deportiva Adidas, inciden en la generación de su capital de marca en el mercado de Quevedo y sus zonas de influencia. La encuesta se aplicó a una muestra de 266 consumidores de la marca Adidas, entre 20 y 50 años de edad, en el mercado de Quevedo y sus zonas de influencia. Para la interpretación de los datos se utilizó el software estadístico SPSS. El 65% de los consumidores de la marca Adidas la consideran como un producto de alta calidad, el 55% se consideran leales a la marca, e

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Hikam, Syahrul, and Supriyono. "The Impact of Digital Marketing and Electronic Word of Mouth on Impulse Buying of Adidas Running Shoes in Surabaya." International Journal of Economics (IJEC) 3, no. 2 (2024): 1131–41. http://dx.doi.org/10.55299/ijec.v3i2.1071.

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The fashion industry, primarily running shoes, has become a significant market phenomenon in modern society. From 2019 to 2023, Nike and Adidas were the dominant competitors in the Indonesian sports footwear industry. However, Adidas experienced a decline in its market share beginning in 2021. The purpose of this study is to examine The Impact of Digital Marketing and Electronic Word of Mouth (e-WoM) on the impulse buying of Adidas running shoes. The research employs a quantitative research strategy that utilizes a survey methodology. A total of 100 participants were selected through purposive

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Zhou, Zirui. "The Impact of Sports Sponsorship: The Commercial Cooperation between Adidas and Bayern Munich." Highlights in Business, Economics and Management 50 (March 13, 2025): 185–89. https://doi.org/10.54097/p3a89205.

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Abstract (sommario):

Nowadays, more and more people pay attention to sports, but most of them only stay at the level of watching games, and rarely mention the commercial value behind them. While watching a football match, people often notice the brand sponsors printed on the club's jerseys, and the growing connection between different brands and professional sports clubs, it is better to study the commercial cooperation between them to deepen the public's understanding of branding. In this study, the author selected FC Bayern Munich and Adidas brands to study the impact of brands on sponsorship of sports clubs. Th

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Sarjono, Haryadi, Robertus Ronaldinho Raharja, Khayla Adzra Armelia, Kathleen Sindhikara, Rachel Aulia, and Ine Silviya. "Kanye West's Adidas Era: Influence on Branding, Consumers, and Market Response." Golden Ratio of Marketing and Applied Psychology of Business 5, no. 2 (2025): 371–78. https://doi.org/10.52970/grmapb.v5i2.984.

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Abstract (sommario):

This study aims to investigate the business impact of the Kanye West controversy on Adidas, focusing on brand management, consumer perception, and market response. Using extensive research methods and data analysis, the study examines the multifaceted impact of West's actions on the Adidas brand ecosystem. The study explores how the interplay between West's public persona and Adidas' image management strategies affect consumer attitudes and purchasing behavior. The investigation reveals impacts across market segments and geographic regions while evaluating the effectiveness of Adidas' crisis m

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Pandey, Rudresh, L. Sudershan Reddy, Vidush Chaudary, et al. "Analysis the Effect of Product Quality and Price on Purchase Decision (Case Study of Adidas India, Indonesia, and Malaysia)." International Journal of Accounting & Finance in Asia Pasific 4, no. 1 (2021): 71–85. http://dx.doi.org/10.32535/ijafap.v4i1.1034.

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Abstract (sommario):

Exercising can be an activity to maintain human health. Adidas is a company providing sports equipment and accessories with high quality located in more than 100 countries around the world. This research aims to understand and analyze the effect of product quality and price on the purchase decision of Adidas India, Indonesia, and Malaysia. This research uses a quantitative method, which is Ordinary Least Square (OLS) based on the data collected from the questionnaires with 100 respondents. The results of this research show product quality and price partially affect purchase decision, product q

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Lebrun, Anne-Marie, Quentin Neveu, and Patrick Bouchet. "Comparing perceived brand positioning through social representations among registered amateur football players." Sport, Business and Management: An International Journal 10, no. 2 (2020): 125–45. http://dx.doi.org/10.1108/sbm-08-2018-0061.

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Abstract (sommario):

PurposeThe objective of this research is to understand and compare the perceived brand positioning of two football megabrands (Adidas and Nike) for a specific social group, the registered amateur football players in France, using the social representation theory (SRT) as the theoretical framework and the free word associations as the main method.Design/methodology/approachA survey was conducted through face-to-face questionnaire among a convenience sample of registered amateur football players in France (n = 362) and for which 52 percent chose Adidas and 48 percent Nike.FindingsFindings demons

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I Made Bagus Mas Ramaditya and Ni Nyoman Kerti Yasa. "The Role of Brand Image in Mediating the Influence of Social Media Marketing on Purchase Intention." International Journal of Management Research and Economics 2, no. 4 (2024): 189–206. http://dx.doi.org/10.54066/ijmre-itb.v2i4.2368.

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The creative industry, particularly the fashion sector, has significantly impacted Indonesia's economy, with sports sneakers serving not only as footwear but also as an essential part of fashion and global trends. Adidas, as one of the leading sneaker manufacturers, ranked first in the sports shoes category at the 2024 Top Brand Award. This research aims to examine and explain the role of brand image in mediating the influence of social media marketing on purchase intention among prospective Adidas sports sneaker consumers in Denpasar. The sample size in this study was 112 respondents, and dat

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Schlienkamp, Christoph. "adidas AG — Konzernabschluss zum 31.12.2021." Die Aktiengesellschaft 67, no. 10 (2022): r143—r144. http://dx.doi.org/10.9785/ag-2022-671020.

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Schlienkamp, Christoph. "adidas AG — Konzernabschluss zum 31.12.2018." Die Aktiengesellschaft 64, no. 8 (2019): r123—r125. http://dx.doi.org/10.9785/ag-2019-640825.

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Lim, Sungyun. "How has Nike Overcome adidas?" Historical Journal 77 (July 31, 2021): 441–73. http://dx.doi.org/10.20457/sha.77.15.

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Schlienkamp, Christoph. "Adidas AG — Konzernabschluss zum 31.12.2024." Die Aktiengesellschaft 70, no. 13-14 (2025): r195—r197. https://doi.org/10.9785/ag-2025-7013-1427.

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Jiang, Rain Xinjie. "Research on the Digital Marketing Strategy of Adidas." Advances in Economics, Management and Political Sciences 54, no. 1 (2023): 306–12. http://dx.doi.org/10.54254/2754-1169/54/20230945.

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Abstract (sommario):

This analysis focuses on Adidas digital marketing strategy, aiming to identify challenges and provide corresponding suggestions for improvement. The current status analysis highlights Adidas overall approach to digital marketing, while the problem analysis identifies specific challenges within the strategy. The causes of these problems are also examined to gain a deeper understanding of their origins. The suggested improvements include enhancing personalization, optimizing the mobile experience, embracing influencer marketing, leveraging social media platforms, implementing data-driven marketi

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Murfree, Jessica R., and Chelsea C. Police. "Adidas × Parley: An Exploration of Corporate Social Responsibility and the Global Plastic Crisis." Case Studies in Sport Management 11, S1 (2022): S19—S24. http://dx.doi.org/10.1123/cssm.2021-0047.

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In 2021, Adidas celebrated the sixth anniversary of its partnership with Parley for the Oceans (Parley), an organization dedicated to reducing oceanic pollution by repurposing recovered plastic, like fishing nets and plastic bottles. The athletic retail titan has demonstrated a commitment to fighting the issue of plastic waste in the fashion and sport industries. This partnership led to Adidas’ adoption of Parley’s plastic mitigation strategy, AIR: avoid, intercept, and redesign, and serves as an example of how some sport organizations have incorporated environmental concerns into their overal

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Santri Anom, Nenggala, Kusuma Ratnawati, and Raditha Dwi Vata Hapsari. "An investigation of the impact of green perceived value and green perceived risk on repurchase intention through green trust in green product Adidas." International Journal of Research in Business and Social Science (2147- 4478) 13, no. 9 (2024): 54–68. https://doi.org/10.20525/ijrbs.v13i9.3876.

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This study examines the impact of green perceived value and green perceived risk on repurchase intention mediated by green trust in Adidas green products. This study is explanatory and employs a quantitative methodology. The study's population comprised individuals who purchased Adidas green products. This study employs a purposive sampling technique. The sample size consists of 190 respondents. The data utilized in this study were gathered by questionnaire. The acquired data were analyzed using SEM (Structural Equation Modeling) PLS. The findings indicated that Green Perceived Value positivel

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В. В. Серединський, І. М. Новицька. "ТОВАРОЗНАВЧЕ ДОСЛІДЖЕННЯ ВЗУТТЯ ПІД ЧАС ВИЗНАЧЕННЯ ЙОГО РИНКОВОЇ ВАРТОСТІ (НА ПРИКЛАДІ ВЗУТТЯ КОМПАНІЙ «ADIDAS» І «NIKE»)". Криміналістичний вісник 31, № 1 (2020): 80–88. http://dx.doi.org/10.37025/1992-4437/2019-31-1-80.

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Abstract (sommario):

Метою статті є узагальнення основних типів підробок брендового спортивного взуття, виокремлення тонкощів виробництва, за якими органолептичним методом можна відрізнити навіть дуже якісну підробку, розроблення схем товарознавчого дослідження взуття таких відомих компаній, як «Adidas» і «Nike», окреслення показників для точної ідентифікації взуття та пошуку його аналогів під час встановлення ринкової вартості. У процесі дослідження виокремлено особливості технології виготовлення спортивного взуття компаній «Adidas» і «Nike», а також певні ознаки його підробок подано у формі порівняння оригінальн

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Goldin, Javier, and Rodhiah Rodhiah. "The Influence of Celebrity Endorsement, Brand Image and Brand Equity on Purchase Intention of Adidas Shoes." International Journal of Management Science and Application 4, no. 1 (2025): 11–22. https://doi.org/10.58291/ijmsa.v4i1.334.

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Abstract (sommario):

This research examines the influence of celebrity endorsements, brand image, and brand equity on the purchase intention of Adidas shoes. This research used a quantitative research method with a purposive sampling technique involving 92 respondents who had purchased Adidas shoes at least once. Data was collected through an online questionnaire and analyzed using Structural Equation Modeling (SEM) with SmartPLS. The results indicate that celebrity endorsement does not have a significant effect on purchase intention (β = 0.149, p > 0.05). Brand image has been proven to have a positive and sign

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