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1
Jacobsson, Elvira. "Advantages and disadvantages of One-click purchases". Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-33040.
Testo completoAbstract (sommario):
The purpose of this paper is to investigate the advantages and disadvantages of the method of one-click purchasing. One-click purchasing is a method allowing the customers to transact a purchase with only one click. The customer has entered the payment information necessary to complete the purchase at a previous occasion. Within the next buying opportunity, the customer can purchase products with one single click. The analysis and conclusions is based on both primary and secondary sources. The primary sources represent the result of a questionnaire performed with 200 respondents. The survey showed that the most common advantages with the method was fast, smooth, easy and time efficient. The disadvantages on the other hand were more varying and included cons such as uncertain, unreliable, risk-taking, page hacking, fraud and identity hijacking. The conclusion is therefore that the disadvantages are in grater number and also more shifting, which means that the perception of the one-click purchasing method tends to be more negative.
2
De, Swardt Maray Annelise. "Factors influencing the choice to shop online a psychological study in a South African context /". Diss., Pretoria : [s.n.], 2008. http://upetd.up.ac.za/thesis/available/etd-11252008-120107.
Testo completo
3
Demangeot, Catherine. "Utilising online shopping environment attributes holistically to create competitive advantage". Thesis, Aston University, 2007. http://publications.aston.ac.uk/10904/.
Testo completoAbstract (sommario):
As more consumers shop online, it becomes crucial for marketers to know how online shopping environments (OSEs) can be used to gain competitive advantage. This dissertation aims to explain theoretically how OSE attributes work together holistically to produce desirable consumer responses, applying and extending a theory from the environmental psychology literature to the online context. Firstly, the study conceptualises OSEs as virtual environments which may be perceived and experienced both cognitively and affectively through a technology-mediated interaction with a computer screen. A multi-disciplinary approach identifies key characteristics of OSEs: they involve consumers; they are more complex than their offline counterparts; they are likely first apprehended holistically; and they can elicit high levels of emotions and cognition. Secondly, the research uses a gestalt approach and extends Kaplan and Kalan’s (1982) Preference Framework, taking account of the specific characteristics of OSEs, which one visits specifically to obtain product information. The results support the proposition that OSEs are perceived in terms of their Sense-making and Exploratory attributes. Thirdly, the research explains how OSE attributes work together to produce desirable consumer responses. As hypothesised, Exploratory potential produces both Hedonic and Utilitarian value, and both kinds of value contribute to Site commitment. An unexpected result is that Sense-making potential does not produce Utilitarian value directly, but only through the mediation of Exploratory potential. The research contributes to marketing theory by: (1) identifying ways the internet has changed the nature of the shopping experience; (2) extending Kaplan and Kaplan’s Preference Framework to explain how consumers perceive OSEs holistically; (3) identifying the distinction between page-level and site-level perceptions, and (4) distinguishing between different sources of information (marketer vs. non-marketer). Managerially, the research provides a model for marketers to conceive and design retail websites whose attributes work together to create competitive advantage.
4
Nachar, Momen. "Factors That Predict the Adoption of Online Shopping in Saudi Arabia". ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/6630.
Testo completoAbstract (sommario):
Despite the increased numbers of online consumers, e-commerce growth is slow in the Kingdom of Saudi Arabia. In this correlational study, the technology acceptance model (TAM) was used as a theoretical framework to examine whether perceived ease of use of e-commerce platforms and perceived usefulness of e-commerce platforms could predict consumers' intention to adopt shopping online. A pre-existing TAM survey instrument was used to collect data from consumers (N = 95) who live in a City and have shopped at least once online. The regression analysis confirmed a positive statistically significant relationship between perceived ease of use of e-commerce platforms and consumers' intent to adopt online shopping. The results showed that perceived ease of use of e-commerce platforms and perceived usefulness of e-commerce platforms were statistically significant in predicting consumers' intent to adopt online shopping, with F(2, 92) = 241.630, p < .001, R2 = .840, and adjusted R2 = .837, and accounted for 84% of the variance in consumers' intent to adopt online shopping. The correlation between perceived ease of use and consumers' intent to adopt online shopping was (PEOU) r= .916, p < .001 and the correlation significance between perceived usefulness and consumers' intent to adopt online shopping was (PU) r= .591, p < .001. Using study results, retailers may be able to develop improved strategies to increase profitability via online shopping. The implications for positive social change include the potential for improved quality of life for consumers in Saudi Arabia.
5
Mittapelli, Chaitanya Reddy. "Online shopping". Manhattan, Kan. : Kansas State University, 2008. http://hdl.handle.net/2097/1109.
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6
Ludwig, Peter. "Vertrauen beim Online-Shopping". Lengerich Berlin Bremen Miami Riga Viernheim Wien Zagreb Pabst, 2005. http://deposit.ddb.de/cgi-bin/dokserv?id=2635335&prov=M&dok_var=1&dok_ext=htm.
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7
Hasslinger, Anders, Selma Hodzic e Claudio Opazo. "Consumer Behaviour in Online Shopping". Thesis, Kristianstad University College, School of Health and Society, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-4715.
Testo completoAbstract (sommario):
The Internet has developed into a new distribution channel and online
transactions are rapidly increasing. This has created a need to understand how
the consumer perceives online purchases.
The purpose of this dissertation was to examine if there are any particular
factors that influence the online consumer. Primary data was collected through
a survey that was conducted on students at the University of Kristianstad.
Price, Trust and Convenience were identified as important factors. Price was
considered to be the most important factor for a majority of the students.
Furthermore, three segments were identified, High Spenders, Price Easers and
Bargain Seekers. Through these segments we found a variation of the different
factors importance and established implications for online book stores.
8
Po-Wei, Hsu. "The determinants of online shopping /". Tamsui, Taipei : Tamkang University, College of International Studies, Graduate Institute of International Trade, 2006. http://etds.lib.tku.edu.tw/etdservice/view_metadata?etdun=U0002-2206200611362900.
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9
Wazzan, A. A. "The Online Shopping Acceptance Model". Thesis, University of Salford, 2017. http://usir.salford.ac.uk/42001/.
Testo completoAbstract (sommario):
E-commerce in general, and online shopping in particular, are becoming popular ways of utilizing the Internet throughout the world. Social media is also becoming a widespread tool, not only for interaction with others but also for marketing. Despite this trend, there is a dearth of knowledge about the acceptance of online shopping and the use of social media in developing countries such as Saudi Arabia. Technology adoption levels in Saudi Arabia are growing rapidly but have yet to reach their full potential. One of the leading theories explaining online shopping behaviour – the online shopping acceptance model (OSAM) – has not been employed in previous studies of social media use or in developing countries such as Saudi Arabia to understand online shopping. To address this research problem, the researcher implemented a study using a positivist approach. Quantitative data was gathered using an online survey. This survey was conducted with Saudi residents who engage with online shopping. A data set of 423 completed survey responses is used in this thesis for statistical analysis. The data was collected using a random sample and was collected from January to September 2015. The structural equation modelling tested the hypothesised relationships between the constructs as postulated in the model. Nineteen of the hypothesised links were supported and ten were rejected. Eventually, the model that has statistical and explanatory power was confirmed. The findings indicate a positive relationship between online shopping intention and other factors of online shopping acceptance in Saudi Arabia. A positive relationship is also seen between online shopping orientation and online shopping experience. The case examines the relationship between online shopping orientation and online shopping motivation. The same applies for the relationship between online shopping and social media through the mediation of online shopping intention. This research contributes to understanding the role of social media in OSAM in Saudi Arabia as a developing country, as OSAM incorporates social media as a new factor that influences acceptance aside from what is traditionally stipulated. A second contribution is the finding that shopping orientation is the most important construct affecting online shopping intention in Saudi Arabia.
10
Hodges, Blake Edward. "Innovativeness and Online Shopping Adoption". Cleveland State University / OhioLINK, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=csu1247597756.
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11
Nilsson, Emma. "Online shopping for women's apparel : A study extending generalization possibilities for problematic heuristics in online shopping". Thesis, Örebro University, Department of Business, Economics, Statistics and Informatics, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-1185.
Testo completoAbstract (sommario):
As an increasing number of people are logging on to the internet to do their shopping, it is imperative for a site to be accessible and usable. Nielsen’s heuristic method is one esteemed method that many web site developers use in their design work. One study suggests that online shopping needs most improvement with the heuristics “User control and freedom” where an undo button often is lacking and in ‘Help and Documentation’ where the user may not easily switch between their work and the help. The study, however, has been made on grocery shops alone.
The following study adopts the results of the past study as hypotheses and investigates if they hold true for another type of online shopping site – women’s apparel. The results of the study confirm that these two heuristics indeed are the two most troublesome. However, for the biggest usability disaster under each, the results are either inapplicable or only lend weak support. The following results lend more support to a possible generalization for all online sites and better awareness among software developers of online shopping sites. Yet a more consistent base of common usability disasters under these two specific heuristics needs to be developed.
12
BARRETO, MARCELO BARREIROS. "ONLINE SHOPPING: WHY CONSUMERS GET DISSATISFIED?" PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2009. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=15532@1.
Testo completoAbstract (sommario):
Esta dissertação tem como objetivo identificar nas compras on-line: por que
os compradores ficam insatisfeitos, quais as razões principais das reclamações dos
consumidores, através do site www.reclameaqui.com.br. Pelo canal Internet, o
consumidor não só adquire, mas relata insatisfação com determinado
produto/serviço, marca ou empresa. Comentários negativos na rede ganham
amplitude quando comparados aos demais canais de comunicação. Foi feita a
utilização do método de análise de conteúdo de 720 reclamações de
consumidores, referentes a três empresas com mais reclamações no referido site.
A coleta realizada de forma aleatória no período de um ano, de janeiro a dezembro
de 2008, no maior site brasileiro destinado a reclamações de consumidores, o
www.reclameaqui.com.br, possibilitou o agrupamento das queixas em 12
categorias. Das reclamações analisadas, grande parte é localizada em 5 categorias:
falhas no serviço de atendimento ao pós-compra, de entrega, defeito no produto;
quanto às políticas de devolução e de troca de produto. A causa principal de
insatisfação é oriunda de falhas no serviço de atendimento pós-compra. Sob a
ótica do consumidor on-line, o estudo identificou que as queixas analisadas são
precedidas por tentativas infrutíferas de resolução junto aos canais de atendimento
ao cliente. As descobertas sugerem que entender as categorias encontradas e suas
interrelações pode ajudar as empresas a gerar estratégias de marketing, a fim de
minimizar a intensidade e quantidade de reclamações, uma vez que estarão mais
preparadas para solucioná-las.This dissertation has as object identify on online shopping: why consumers get dissatisfied, what are the main reasons of the consumers complains, through the www.reclameaqui.com.br website. On the internet channel, the consumer not only buys, but reports dissatisfaction with particular product/service, brand or company. Negative comments in the network are getting largeness when compared to other channels of communication. The method of content analysis was made by using 720 consumers’ complaints, related to three different companies with most complaints on the refered website. The collect were made randomly within one year period, from January to December 2008, on the largest Brazilian website, destined for consumer’s complaints, www.reclameaqui.com.br, enabling the grouping on complaints in 12 categories. Of the claims analyzed, much of it is located in 5 categories: failures in customer service after purchase, delivery, defective product, and the return policies and product exchange. The main cause of dissatisfaction is coming from failures in customer service after purchase. From the viewpoint of online consumers, the study identified that the analyzed complaints are preceded by unsuccessful attempts of resolution along the customer service channel. The results suggests aims to understand the categories found and their interrelation can help companies to create marketing strategies to minimize the intensity and amount of claims, since they will be better prepared to solve them.
13
Alzamil, Feras. "Online Grocery Shopping in Saudi Arabia". Digital Commons at Loyola Marymount University and Loyola Law School, 2015. https://digitalcommons.lmu.edu/etd/373.
Testo completo
14
Kumar, Shefali. "Consumers' Behavioral Intentions Regarding Online Shopping". Thesis, University of North Texas, 2000. https://digital.library.unt.edu/ark:/67531/metadc2634/.
Testo completoAbstract (sommario):
This study investigates the consumers' intention towards Internet shopping. The Theory of Planned Behavior is used to predict behavioral intention (BI), which is a function of attitude, subjective norm, and perceived behavioral control (PBC). The effects of demographic and personal variables on BI are also examined. Data analysis (n = 303) indicates that attitude, subjective norm, perceptions of behavioral controls, and previous purchases are significant predictors of behavioral intention. Product/Convenience, Customer Service (attitude factors), Purchase and Delivery, Promotional Offers, Product Attribute (factors of PBC), subjective norm, hours spent online, money spent online, and previous purchases discriminate respondents of high BI from low BI. Behavioral intention of shopping online is highest for Specialty Products followed by Personal, Information Intensive, and Household Products.
15
Jozanovic, Helena. "The pre-purchase journey of online shopping : A study of Swedish consumers’ online shopping pre-purchase phase". Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-32142.
Testo completoAbstract (sommario):
With changing environments and the development of technology, the online marketplace is a relevant field in need of continuous study. As consumer act and behave differently due to cultural aspects as well as individual characteristics and external influences, there is a need for research in order to understand their behavior in this changing marketplace. This paper investigates the elements of Swedish online consumers’ pre-purchase journeys, and sought out to contribute in terms of illustrating the online shopping journey in today’s online environment from a consumer perspective. It does so based on a quantitative study in the form of an online survey based on 265 Swedish respondents. The findings and contribution add information to the field of online shopping as well as mention some differences among online shoppers, mainly in terms of gender. In addition to contributing in terms of the different elements and steps involved in the online shopping journey, a model is presented illustrating the steps in a more fluid depiction that recognizes several touchpoints across the journey. The limitations are indicated in terms of time and scope, as well as in terms of relying on quantitative findings to a great extent. Future recommendations suggest continuous research in terms of the online shopping journey, as well as the combination with qualitative research in order to strengthen the method. The study contributions can be both managerial as well as for practitioners in terms contributing to existing research and providing a simple yet comprehensive illustration of the online consumer journey.
16
Li, Chung-man. "A transaction cost perspective of online shopping". Click to view the E-thesis via HKUTO, 2008. http://sunzi.lib.hku.hk/hkuto/record/b4020392x.
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17
Li, Chung-man, e 李仲文. "A transaction cost perspective of online shopping". Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2008. http://hub.hku.hk/bib/B4020392X.
Testo completo
18
Duan, Tianzhou. "Information effects in online and digital shopping". Thesis, Massachusetts Institute of Technology, 2016. http://hdl.handle.net/1721.1/105083.
Testo completoAbstract (sommario):
Thesis: Ph. D., Massachusetts Institute of Technology, Sloan School of Management, 2016.Each essay also has its own abstract. Cataloged from PDF version of thesis.
Includes bibliographical references.
This dissertation is comprised of three essays studying the effects of presenting various types of information to consumers in online and digital good shopping scenarios. The first essay considers how the choice of business model affects trial rates for mobile apps. Developers can offer consumers free and paid apps via several purchase methods, including in-app purchases. A series of four experiments show that consumers' dislike for firms that charge for mobile apps causes them to prefer free apps from developers who do not offer premium versions. In addition, consumers who are more likely to buy the premium version are also more likely to prefer in-app purchases. The current research demonstrates that the existence of premium versions and the purchase methods used can affect consumer choices toward the free versions of those apps. The second essay investigates how the distribution of a set of product ratings affects trust in those ratings. Online shopping allows consumers to view user ratings for products before purchasing. Since these ratings are provided by the seller, trust becomes a concern. Four experiments demonstrate that the mean and variance of a set of ratings can influence trustworthiness and ultimately purchase intention. Positive ratings are the least trusted, and increasing variance up to a point can improve credibility. The implication is that mostly positive ratings may be trusted more and cause higher rates of purchase than completely positive ratings. The third essay reveals the differences in the effects of knowing about a future or past missed deal on choice of which product to purchase. The popularity of Internet deal websites allows shoppers to discover both past and upcoming sales. Two experiments show that missing a past or future deal for a product can cause consumers to switch to a substitute product. However, future missed deals are weaker than past missed deals at causing this brand switching, especially if the brands are not strong. This is explained by the greater devaluation caused by missing a past deal than a future deal.
by Tianzhou Duan.
Would You Like In-App Purchases with That Mobile App? Effect of Premium Versions and Purchase Methods on Free App Trial Rates, by Tianzhou Duan -- How Product Rating Distributions Affect Consumer Trust, by Tianzhou Duan -- The Effects of Future and Past Missed Deals on Brand Switching, by Tianzhou Duan.
Ph. D.
19
Rossi, Audrey Laëtitia. "Generation Y online shopping behaviors and habits". CSUSB ScholarWorks, 2003. https://scholarworks.lib.csusb.edu/etd-project/2302.
Testo completoAbstract (sommario):
Online marketing opportunites regarding the teenage market are often underestimated due to the fact that the general information to date is neither particular, specific nor exact. Therefore, this project aims at giving guidelines for webmarketers willing to capture the "consumers of tomorrow".
20
Olsson, Anders. "Understanding Acceptance of Online Shopping in B2B". Thesis, Örebro universitet, Handelshögskolan vid Örebro Universitet, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-46686.
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21
Sultan, Muhammad Umar, e Md Nasir Uddin. "Consumers’ Attitude towards Online Shopping : Factors influencing Gotland consumers to shop online". Thesis, Högskolan på Gotland, Institutionen för humaniora och samhällsvetenskap, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hgo:diva-914.
Testo completoAbstract (sommario):
In the era of globalization electronic marketing is a great revolution. Over the last decade maximum business organizations are running with technological change. Online shopping or marketing is the use of technology (i.e., computer) for better marketing performance. And retailers are devising strategies to meet the demand of online shoppers; they are busy in studying consumer behavior in the field of online shopping, to see the consumer attitudes towards online shopping. Therefore we have also decided to study consumer’s attitudes towards online shopping and specifically studying the factors influencing consumers to shop online. The population selected for the research is Gotland, and narrowed down to Gotland University students, University cafeteria and Gotland Public library, the sample size selected for this research is 100 and we have used convenience sampling technique. Our findings indicated that among the four factors selected for this research the most attractive and influencing factor for online shoppers in Gotland is Website Design/Features, following convenience the second most influencing and thirdly time saving. Results have also showed that security is of important concern among online shoppers in Gotland. The research has also found that there are some other factors which influence online shoppers including, less price, discount, feedback from previous customers and quality of product. For the second research question i.e. who are online shoppers in term of demography: the correlation results for the age and attitudes towards online shopping has showed that elderly people are not so keen to shop online. Whereas for education it is concluded that higher education makes online shopping less attractive, for the income the correlation results are so weak hence we could not conclude anything out of it. It is expected that this study will not only help retailers in Gotland to devise successful strategies for online shoppers but it will also provide a base for similar studies in the felid of consumer attitudes towards online shopping.
22
Tapson, Megan Jacqueline. "Demographical diversity influence on online shopping orientation and propensity to buy online". Thesis, Rhodes University, 2010. http://hdl.handle.net/10962/d1002784.
Testo completoAbstract (sommario):
Online shopping is a growing phenomenon all over the world, and it has thus had an influence on the shopping process for many consumers (Brengman et al., 2005:79; Brown et al., 2003:1667; Kau et al., 2003:139). Consumers are now choosing to shop online due to changes in their lifestyles and demographic diversity (Kau et al., 2003:139). The purpose of this research was to examine the extent to which demographic diversity influenced online shopping orientation and propensity to buy online. The researcher first conducted an in-depth theoretical study of previous research into demographic diversity, online shopping orientation and propensity to buy online. Next, the researcher conducted an empirical survey questionnaire, in order to assess the opinions of students at the three selected Eastern Cape universities. Phinney's (1992:156) multi-group ethnic identity measure was administered in order to identify how respondents feel about their ethnicity and/or how they react to their own ethnic group. Kau et al.,'s (2003) online shopping orientation measure was used to help identify six relevant online shopping factors. The six online shopping factors where then used to describe six online shopping orientation types. The main findings of this research conducted at three Universities in the Eastern Cape can be summarised as follows: Ethnic Identity Profile: - Within this research it was found that respondents at all three universities in general had a strong ethnic identity to their specified ethnic group, according to the two ethnic identity factors namely; commitment and exploration. Online Shopping Orientation Profile: - Within this research it was found that the respondents at all three universities in general could be categorised in one of six online shopping orientation types according to six online shopping factors. The extent to which demographic diversity influences types of online shopping orientation: - From the research hypotheses it was concluded that a relationship exists between demographic diversity and types of online shopping orientations, whereby the gender, race and ethnicity of respondent is likely to influence the way consumers shop online, namely the consumers‟ online shopping orientation. The extent to which demographic diversity influences propensity to buy online: - From the research hypotheses it was concluded that a relationship exists between demographic diversity and propensity to buy online, whereby the gender of respondents is likely to influence whether consumers buy online in the future. - From the research hypotheses it was concluded that no relationship exists between demographic diversity and propensity to buy online, whereby the race and ethnicity of respondents is not likely to influence whether consumers buy online in the future. The extent to which types of online shopping orientation influence propensity to buy online: - The findings suggest that different online shopping orientations have different propensities to buy online in the future. Hence, marketers should be aware of the online shopping orientations more likely to buy online in the future and focus their marketing programs on them. They should also try new ways to attract the online shopping orientations that may not buy online, in the hopes of changing their opinions and perceptions of the Internet and online shopping. South Africa, in particular, consists of multi-racial and diverse ethnic origins, which has resulted in a demographically diverse South African nation. Therefore, marketers need to develop a better understanding of consumers‟ online shopping orientation (Donthu and Garcia, 1999:57; Jayawardhena and Foley, 2000:19; Kau et al., 2003:140). Understanding consumers' online shopping orientation will assist marketers in being able to market to specific consumers and meet the needs of consumers effectively (Kau et al., 2003:140). Since demographic diversity influences the online shopping orientations of consumers, major opportunities for marketers will be provided by accommodating for a demographically diverse South African nation.
23
Azhar, Abu Bakr Nadeem. "Effects of Perceived Risks on Online Shopping Behavior". Thesis, Mittuniversitetet, Institutionen för ekonomi, geografi, juridik och turism, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-38242.
Testo completoAbstract (sommario):
Online shopping is rapidly expanding across the globe including developing markets. The consumer is under the perception of different types of risks associated with online shopping which may damage him. For that matter, researchers have continuously made efforts to investigate different types of perceived risks to establish and correct for consumer and societal benefits. After review of the research articles, some gaps were observed; 1) previous studies treat buyers and non-buyers in the same way as a single unit and there is no comparison among them, 2) most of the studies are quantitative thus focusing on the measurement of the responses yet there is a lack of qualitative work which may express how these people are affected, 3) there is a lack of documentation of personal bad experiences of online buyers (non-buyers), 4) customer service and complaint handling are not exposed to existential confirmation and research in academic studies, and 5) most of the studies reviewed for this research are based on a ‘special segment’ of students aged 18-34, contributing from 65% to 93% of responses which give biased results. To do the research the theory of Perceived Risks was used as a frame of reference to develop an analysis model with Consumer Behavior Theory in the context for online shopping.This study took on these areas and a Quasi-qualitative approach was used including Quasi-statistics by making a purposeful sample based on convenience and snow-ball techniques to fulfill the purpose of the study. A total of 11 one-on-one interviews were made to conclude seeing saturation level. Study shows that i) buyers and non-buyers are two different units of the population with different but comparable attitudes ii) despite perception of risks, buyers continue to keep shopping online, iii) non-buyers have either a bad subjective experience or have technological problem and they are aged more than 30, iv) the bad experiences of buyers and (currently) non-buyers tell about card hacking, bad product, non-delivery, and theft, v) customer service and complaint handling both, are areas which have poor quality and bad coordination, and vi) a new construct of perceived risks, ‘dream-damage’ is found in the context of online shopping.
24
Wang, Dan, e Liuzi Yang. "Customer Buying Behavior : - Online shopping towards electronic product". Thesis, Umeå University, Umeå School of Business, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-35154.
Testo completoAbstract (sommario):
ABSTRACT
Online shopping in EU has been shown to a good potential market. The electronic equipment takes a high percent of the individuals shopping. Compared with other goods, online shopping of electronic goods adds great convenience to the life of the people. Buying electronic gadgets online gives customers an opportunity to find a great variety of product online, and customers can review a wide selection of products and find special offers and discount with the best deals online. In the coming years, the development of online retailers is improving and promises a bright future. However, the tangible and intangible problems of electronic product online shopping still exist and the online store retailers lack the customer knowledge in some extent. Therefore, our intention is to explore customer behavior when purchasing electronic products through investigating the factors that can affect online shoppers‟ attitudes, intention and actual buying behavior. Furthermore, through the findings of our research, we offered the online retailers some suggestions to improve their sales and attract more customers.
Our research was conducted at Umeå University, the participants are students who come from four different departments. We categorized the important influencing factors into customer-oriented and technology-oriented factors. We utilized quantitative method in the term of questionnaire to exam how the respondents think about these factors, and we figured out the relationship between the factors and the consumers‟ attitudes and online buying intention for electronic product.
Our final findings show that only the experienced shoppers‟ attitudes highly affect their buying intention. Transaction security and product quality as the most important elements of electronic product online shopping in the customer-oriented factors are voted by the respondents; while in the technology- oriented factors, easy to navigate and useful web content are the most important issues which drawn more customers‟ attention. In addition, we suggested that the online retailers should guarantee a safe and accurate transaction process, moreover, make more efforts to web design and enhance the return and refund after-sales service. Our study is expected to contribute the e-commerce, especially focused on the electronic product field, the further research can take our research as a basic and go deeper to investigate.
Key words: online shopping, electronic product, customer buying behavior, factors
25
McCormick, Helen. "Analysing and conceptualising the online fashion shopping environment". Thesis, University of Manchester, 2009. http://www.manchester.ac.uk/escholar/uk-ac-man-scw:109018.
Testo completoAbstract (sommario):
The importance of the retail environment has been a prominent area of research for over four decades, focusing upon the effects of design. The retail environment, like other aesthetic surroundings affects customers’ behaviour, perceptions and attitudes. Yet, while there is a growing body of research regarding design, there is little research to date specifically on fashion retail shopping environments. Technology has made shopping via multiple channels possible and economically feasible, and the demand for more channel options is being driven by the consumer. The significant growth of online retailing has led to the evolution of traditional retailing, developing from a single channel to multi-channel models. This study has used both quantitative and qualitative research methods in order to explain theoretically the online shopping environment cues that contribute towards creating an online fashion shopping environment. As this research is taking into consideration the development of the retail market and the movement of retailers towards multi-channel fashion retailing, design cues which can be replicated, or transferred from a physical shopping environment to an online shopping environment will be discussed. Fashion retailers can use the different channel environments to induce a desired shopping experience for the consumer, facilitate the consumers’ needs and fulfil the retailers’ strategic objectives. This report includes new perspectives on how website design has developed during the past decade as a result of advances in technology and consumer acceptance. This research will identify and develop some important issues related to online environment cues and consumers' perceptions of online design that have not been addressed by previous studies by investigating literature regarding the physical and online shopping environment, design cues that form part of an online fashion environment focusing on the strategic design of an online retail store will be studied.
26
Lim, Sun Sun. "Internet shopping : a taxonomy of consumer online actions". Thesis, London School of Economics and Political Science (University of London), 2003. http://etheses.lse.ac.uk/1729/.
Testo completoAbstract (sommario):
This thesis applied the theory of activity and goal-directed action to the study of online shopping actions. It first studied qualitatively the structures of online shopping actions using the self-confrontation interview method. The qualitative findings established the structural, cognitive and dispositional dimensions of online shopping actions including knowledge and value structures, attention processes and flow. The typical behavioural traits of online shoppers were also identified. Findings also emerged about the tensions between consumers' online and offline actions and the consequences of the technological mediation of shopping. From these qualitative findings, a survey instrument was developed to query online shoppers on various dimensions of their online shopping actions. Cluster analysis of the survey results produced a taxonomy of consumer online actions from which a typology of online shoppers was generated. The qualitative findings on the typical behavioural traits of online shoppers were then used as criteria for the qualitative usability analysis of retail websites. Retail websites of four product and service categories were analysed for their usability, i.e. ability to accommodate the typical behavioural traits of online shoppers such as propensity to experience information overload and to multi-task, potential for experiencing affect and flow etc. This thesis made several theoretical, methodological and practical contributions. It extended goal-directed action theory beyond its traditional scope of work actions and group activity to the realm of consumer behaviour. It also introduced a different theoretical framework to consumer psychology by applying the theory of activity and goal directed action to consumer behaviour. It made a methodological contribution by applying the self-confrontation interview method to the study of online behaviour. This thesis' findings also have practical implications for the understanding of online behaviour, the diffusion of e-commerce and the design of Internet interfaces.
27
Kim, Mijeong. "Consumer response to stockouts in online apparel shopping". Connect to this title online, 2004. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1087483690.
Testo completoAbstract (sommario):
Thesis (Ph. D.)--Ohio State University, 2004.Document formatted into pages; contains 255 p. Includes bibliographical references. Abstract available online via OhioLINK's ETD Center; full text release delayed at author's request until 2005 June 21.
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Tegeder, Gudrun. "Einkaufen mit Links Online-Shopping im städtischen Kontext /". [S.l. : s.n.], 2004. http://www.bsz-bw.de/cgi-bin/xvms.cgi?SWB11811201.
Testo completo
29
Liu, Yunan. "Intermediary System Using Image Classification for Online Shopping". BYU ScholarsArchive, 2016. https://scholarsarchive.byu.edu/etd/6015.
Testo completoAbstract (sommario):
Online shopping is becoming a popular option for consumers. Currently, the most common product searching method that online shopping websites provide is keyword search. Most shoppers have to carefully select relevant keywords to search for their favorite products. Finding desired products using a query image for online shopping is currently not available. Image has been used for searching similar images in the database but they are usually not well annotated. Research effort has been devoted to developing reliable image-based retrieval systems for applications such as medical image retrieval and trademark search. None of these developments focuses on improving online shopping experiences for consumers. This thesis reports the development of an image retrieval system to provide better online shopping experience for consumers. The system searches products with similar appearance such as shape and textures to the query images the user provides. Turn angle is a contour based shape descriptor. It has many unique properties that make it a perfect shape matching method for image retrieval. The best matching image has the shortest shape distance to the query shape. Turn angle, however, could fail with slightly stretched shapes. Dynamic programming is used to help turn angle match slightly deformed shapes. Another technique called centroid distance is also included as a restriction for shape matching in order to avoid retrieving irrelevant or disparate shapes. With a well-built database, the enhanced turn angle descriptor that includes dynamic programming and centroid distance is able to reach a high accuracy rate.Shape matching alone is usually not sufficient for a powerful retrieval system. Products with similar shape but very different textures will not be distinguished based solely on shape matching. Edge histogram is a robust shape descriptor for texture matching. It can be implemented to construct either global or local histogram for this purpose. Global edge histogram uses only 5 bins, which is simple but ignores detail texture information. Local and semi-global edge histograms are more complex but retains detail texture information. A hierarchical matching system is built to combine the shape and texture descriptors for better retrieval accuracy.Easy access to the shopping system is desired. An Android Application is developed to provide consumers a convenient and friendly tool to use the system. Grab cut is applied to the captured image to segment the object from the background. The segmentation provides the retrieval system the required contour information for shape matching. The Android Application submits the captured image along with the segmented contour to the server. After the retrieval process is completed, the server sends retrieved images of similar products back to the Android App for the user to consider. Using the retrieval system via a handheld device provides a user-friendly online shopping experience.
30
Tegeder, Gudrun [Verfasser], e Jörg [Akademischer Betreuer] Stadelbauer. "Einkaufen mit Links : Online-Shopping im städtischen Kontext". Freiburg : Universität, 2004. http://d-nb.info/1122919735/34.
Testo completo
31
Croker, Andrew David. "Customer satisfaction in the online grocery shopping market". Thesis, Unisa, 2005. http://hdl.handle.net/10500/149.
Testo completoAbstract (sommario):
Assessment of customer satisfaction with their online shopping experience, including their point of purchase, inventory picking and delivery quality as well as a comparison of their online versus in-store shopping experiences.To establish an online grocery shopping service and to attract customers to it is an expensive operation. In order to recoup those expenses, and ultimately make a profit, an online retailer needs to ensure that customers remain loyal and make repeat purchases for as long as possible. Although customer satisfaction does not guarantee loyalty, dissatisfied customers generally take their business elsewhere at the first opportunity. This study investigates the overall level of satisfaction amongst a small sample of Woolworths’ online customer base. In pursuit of this, a multi-dimensional model was developed for assessing customer satisfaction in various areas, highlighting those which may require improvement. The impact of certain key demographic data on these dimensions was also investigated. Since satisfaction is not enough to guarantee loyalty, an assessment of the perceived value in making purchases online is also undertaken in an attempt to ascertain purchase intentions. The key findings of this study revealed a relatively high level of customer satisfaction as well as significant perceived value in shopping online when measured against the sacrifices made. However, a main area for improvement is to enhance the customer’s perception of the value they receive. The demographic variables of age, gender and language had no significant impact on any dimension, while the customer’s connection type was found to have a significant impact on their satisfaction pertaining to the performance of the Web site. Finally, it was established that there is a strong association with the Woolworths brand and corporate image, even though the online shopping initiative was launched as a separate brand.
32
Raymond, Edwins. "Online Shopping in Haiti: An Empirical Study of Students’ Shopping Perceptions and Consumer Behavior". Thesis, Université d'Ottawa / University of Ottawa, 2015. http://hdl.handle.net/10393/32378.
Testo completoAbstract (sommario):
The purpose of this study is to investigate consumer behavior toward online shopping in Haiti with the findings of factors that affect whether or not they purchase online. The study showed that there is some potential for e-commerce in Haiti. However, there are many challenges, including lack of infrastructure, the low availability of credit cards, low government initiations. The sample consisted of 188 Haitian students at university level that were approached by using the “snowball” technique. Every participant made a purchase online before he received the questionnaire, and they were all above eighteen. Different questions were asked to the participants that reflected the characteristics of shopping. First, they were asked to give their frequency of online shopping transactions using a four-point Likert scale. Second, a seven-point Likert scale was used to rate their opinions about trends affecting electronic commerce, companies’ marketing approaches. Third, participants were asked to evaluate their feelings about traditional and online shopping using a nine-point bipolar scale. Finally, the Six Dimensional Achievement Motivations Scale by Jackson, Ahmed, and Heapy (1976) were used that allowed the participants to describe themselves.
The results show that the participants still have a negative perception of online shopping compared to traditional shopping. Also, the study reveals that online shopping in Haiti is significantly affected by various Demographic factors like gender, income, and education. As opposed to demographics, the achievement dimensions were less related to online shopping behavior. The results show some limitations in terms of the time available to collect the data, the availability of the participants and their concerns about some questions. Also, generalization must be made carefully since the study is limited to Haitian students. The study has practical and managerial impacts, including the possible use by businesses, other researchers, and the Haitian government. The results of the study could be further used by researchers to conduct future studies in the same field.
33
Morais, Ana Luísa Nogueira. "Understanding the factors that are preventing online shopping from thriving in Portugal". Master's thesis, 2019. http://hdl.handle.net/10400.14/30415.
Testo completoAbstract (sommario):
The primary objective of this master thesis is to understand which factors have an impact on the opinion and behavior of the Portuguese population regarding online shopping. It aims to identify and understand which factors have a negative or a positive impact on the subject at hand. Regarding the identification of the relevant factors that affect online shopping, a research work was done over articles and other papers that mention the several aspects of online shopping, whether these studies were in Portugal or not, and whether these factors actually demonstrate an impact on the online shopping, and if so, how do these factors affect consumer behavior regarding online shopping. The identified factors are product risk, financial risk, convenience risk, non-delivery risk, convenience, price and advantages of the conventional mall.
After listing the factors that have an impact on the online shopping mall, a questionnaire was exclusively carried out for the Portuguese population in order to evaluate the different factors in counterpart of the online shopping frequency of the respondents. With the answers collected from the questionnaire, the data were analyzed, showing a negative impact of the different risk factors (product risk, financial risk, non-delivery risk and convenience risk) and the advantages of conventional shopping malls, and a positive impact of the factor price and convenience factor in the frequency of online shopping. An analysis was also made of the same data obtained according to the demographic variables: age, gender and school education level, proving the differences in the impact that the demographic variables bring to the results obtained.O principal objetivo desta tese de mestrado é compreender quais são os fatores que têm impacto na perceção de compras online da população portuguesa. Destina-se a identificar esses fatores e entender quais têm um impacto negativo, e quais, por outro lado, têm um impacto positivo na propensão a compras online. Quanto à identificação dos fatores relevantes que afetam as compras online, foi realizado um trabalho de pesquisa sobre outros trabalhos realizados sobre os diversos fatores existentes, quer esses estudos tenham sido em Portugal ou não, e que concluem se esses fatores demonstram de facto um impacto no shopping online, e se sim, de que forma estes fatores afetam o comportamento dos consumidores quanto ao shopping online. Os fatores identificados são risco de produto, risco financeiro, risco de conveniência, risco de não-entrega, conveniência, preço e vantagens do shopping convencional. Depois de listar os fatores que têm impacto no shopping online, foi realizado um questionário exclusivamente para a população portuguesa de forma a avaliar os diversos fatores em contrapartida da frequência de shopping online dos inquiridos. Com as respostas coletadas do questionário, os dados foram analisados, mostrando um impacto negativo dos diferentes fatores de risco (risco do produto, risco financeiro, risco de não entrega e risco de conveniência) e das vantagens do shopping convencional, e um impacto positivo do fator preço e do fator conveniência na frequência de shopping online. Foi também realizada uma análise aos mesmos dados obtidos de acordo com as variáveis demográficas: idade, género e grau de educação escolar, comprovando as diferenças de impacto que as variáveis demográficas trazem aos resultados obtidos.
34
Ferreira, José Pedro Santos. "Online shopping behavior in offline retail stores : strategic value for companies?" Master's thesis, 2015. http://hdl.handle.net/10400.14/18791.
Testo completoAbstract (sommario):
In a world where e-tailing and traditional in-store shopping live together and complement each other in several shopping activities (Chu, et. al, 2010), little is known about the possibility of an emerging reality in which online and offline shopping merge into one single phenomenon. The purpose of this dissertation is to explore whether consumers are willing to engage in a shopping behavior inside retail stores in a way that is similar to the one they have when shopping online. Additionally, it sheds light on the strategic value the online-offline shopping holds.
To accomplish these objectives, a smartphone shopping scenario is designed to represent a situation that enables consumers to perform in-store shopping tasks in a digital manner, mixing and enhancing the features and benefits of e-tailing with traditional retail store experience. Moreover, a research model, that includes preliminary assumptions and eleven hypotheses to be tested, is designed to fundament the research methodology used.
Based on this research model and the smartphone shopping scenario, a survey is conducted in order to collect empirical data on customer’s appraisal of the online-offline shopping process as well as their availability to permit recording their shopping data obtained after performing shopping tasks via smartphone. Furthermore, to access the strategic value of the online-offline shopping process, Resource-based View theory is used in order to identify the existence of possible sources of sustainable competitive advantage.
The findings from the research show that respondents value the characteristics of the online-offline shopping process as well as they are willing to permit recording their own shopping data so that they are able to benefit from a contextual personalized shopping experience while shopping in traditional retail stores.
The dissertation concludes that because customers value the characteristics of the online-offline shopping process they have a strong motivation to engage in an online-offline shopping behavior. Moreover, since they are willing to trade their shopping privacy for a contextual personalized shopping experience, it is plausible to admit that a strategy based on contextual personalization has potential to be strategic for retail companies. In fact, to generate such a strategy, the customer knowledge generated in the process is argued to be a firm resource that, combined with dynamic capabilities to leverage its utility in providing a contextual personalization experience, is considered to be a source of sustainable competitive advantage meaning the online-offline process has potential to be strategic to retail firms.
35
Chen, Tzu-Lin, e 陳姿伶. "The Study on Business Model for E-commerce Online Shopping Platform to Improve Competitive Advantage". Thesis, 2018. http://ndltd.ncl.edu.tw/handle/4wxnpm.
Testo completoAbstract (sommario):
碩士國立交通大學
管理學院管理科學學程
106
In the era of IOT (The Internet of Things), many things that we did not think of in the past years have become normal styles in today’s lives, for example, shopping through online stores without leaving home. With all the conditions available, e-commerce has become an indispensable tool for business owners or individual businesses in recent years. As consumer habits have changed, the online shopping platforms even replace physical stores, which are evidenced by the loss or collapse of physical store giants in recent years.The speeds of information exchange and business transaction are much faster in the era of the Internet of Things. Also, marketing toods are more complicated nowadays. To improve the competitive abilities, the variables that the merchants need to consider now are greatly increased. For example, the convenience of transactions, the quality of customer service on the shopping platforms, and various business models all have the potential to affect consumers' thoughts and wishes of spending on online shopping platforms. This study adopts The Business Model Canvas as a framework to explore the business models of e-commerce online shopping platforms, and then learns possible ways to increase the competitive advantages of shopping platforms. Firstly, analyze whether there are significant differences between demographic variables and the characteristics of e-commerce and online shopping platforms. Further more, analyze whether the characteristics of e-commerce and online shopping platforms are significantly different from the business models. Finally, set the business models as interference variables and competitive the advantages as the dependent variables to analyze the relevance of the business models and the competitive advantages to explore consumers who consume on the online shopping platforms. The results show that the business models of the target audience, access, revenue sources and key activities are positively correlated to the competitive advantages. The research results for e-commerce online shopping platform operators as the marketing strategies.
36
Weng, Hsiao-Yun, e 翁筱雲. "Online Shopping Values, Online Shopping Behaviors and Related Factors of College Students". Thesis, 2011. http://ndltd.ncl.edu.tw/handle/07321155952437241629.
Testo completoAbstract (sommario):
碩士大葉大學
教育專業發展研究所碩士在職專班
99
The main purpose of this study was to investigate the statistical distribution among online shopping patterns, hedonism, utilitarianism and online shopping behaviors of undergraduate students from different backgrounds. The correlation among online shopping patterns, hedonism, utilitarianism and online shopping behaviors were also discussed, and the predictability based on online shopping patterns and online shopping values were further analyzed. The study was conducted through the questionnaire-survey method. Subjects were 464 college students from central region of Taiwan. 2 instruments, online shopping values and online shopping behavior, along with demographics and online shopping patterns were included in the study. The collected data underwent Chi-square, independent t-test, ANOVA, Pearson’s correlation, and multiple regression via the SPSS 12.0. The results of the study are as follows: (a) There were significant differences in the different background variables of the undergraduate students’ online shopping patterns, hedonism, utilitarianism and online shopping behaviors. (b) There were significant differences in the online shopping patterns and online shopping behaviors. (c) There were positive correlation between hedonism, utilitarianism and online shopping behaviors. (d) Hedonism and utilitarianism can significantly predict online shopping behavior. Based on the data of literature review and the research conclusion, suggestions were afforded respectively for students, educational administrators and future researchers.
37
MiniHsiao e 蕭敏. "The Influence of Shopping Orientations on Attitudes toward Online Shopping, Online Search and Online Purchase Intentions". Thesis, 2014. http://ndltd.ncl.edu.tw/handle/a86vja.
Testo completoAbstract (sommario):
碩士國立成功大學
企業管理學系
102
Recently, online shopping has been one of the most popular online activities in our life. The internet provided not only a convenient access for online shoppers to search for merchandise information and make a purchase but also a low-cost way for merchant to set up an e-commerce business. In this research, convenient and recreational shopping orientations were used to examine shoppers’ attitudes toward online shopping, online search intentions and online purchase intentions. Shoppers would establish their own attitude toward online shopping, either utilitarian or hedonic attitudes, after perceiving values from their online shopping experiences. Then, the attitudes would influence shoppers to have different levels of intentions of using internet for searching information and making purchases. Besides, when discussing about online shopping behaviors, the perceived risk might be one of the most important factors which would affect shoppers’ intentions of online purchase as well. The research findings could be concluded as the followings. First, convenient shopper would have higher utilitarian attitude whereas recreational shopper would have higher hedonic attitude toward online shopping. Second, either shoppers with utilitarian attitude or with hedonic attitude would tend to search information about merchandises or stores information with the use of internet. Moreover, shoppers with utilitarian attitude would tend to make purchases online. For shoppers with hedonic attitude, the more frequently they visited to online stores, the higher the possibility that they would make a purchase. Third, the shoppers’ intention of online information search would positively influence their intention to make purchase in online stores. Fourth, although shoppers perceived different level of perceived risk, the influence of perceived risk might not be significant on their online purchase intention.
38
WU, MENG-HSUAN, e 吳孟軒. "The Future of B2C Internet Online Shopping Firms-A Case of Sunday Online Shopping". Thesis, 2013. http://ndltd.ncl.edu.tw/handle/88439515621114849106.
Testo completoAbstract (sommario):
碩士國立臺灣科技大學
工業管理系
101
E-commerce has become a prominent subject in the global economy. Internet online shopping is one of the applications that has received a lot of attention and market growth. 2000 to 2004 was the startup period of online shopping in Taiwan. Due to the immature system of logistic and cash flow integration for online transaction, Sunday ran it business by stocking inventory and direct buyout in its early stage of business operation. Sunday made a remarkable performance through its strategic product selection and inventory monitoring system. As the logistic and cash flow integration matured in 2004, the market had a booming growth.At the same time of increasing in sales orders, the issues of inventory and operating cost management were also taking place. Sunday launched its new marketing strategy by implementing the “Four Verticals” in 2005 with the intention to pass the cost of delivery and shipment processing tasks to the suppliers. It has been a great success working with solid and reputable suppliers. The monthly revenue reached 500 millions NT Dollars during this period of time. This case study includes the discussion of consumer buying criteria when it comes to choosing an e-commerce platform and in depth discussion of value chain. Through the introduction of product buyout, Four kinds of supplier delivery, physical inventory, and 3rd party logistic strategy, the concept of supply chain management and related knowledge in business administration will be studied and analyzed. When business is experiencing growth, how to monitor and establish strategic workflow organization, and make functional organization capable of handling changes and resistance.When it comes to externality, how to coordinate and maintain business integrity to meet the demands. At last, what are the critical factors when implementing logistic strategy for a business and its value chain positioning in the industry. What is left for the readers to think about is the future of e-commerce and physical storefront retailers. How can strength of each business model be applied to create a blueprint for Internet company. In this case study, the management theories are based on e-commerce value chain, supply chain, logistic strategic planning, and organization management.
39
Yang, Yi-Chun, e 楊易淳. "Exploring the Relationship between Online Shopping Values and Attitude toward Online Shopping: Gender Differences". Thesis, 2010. http://ndltd.ncl.edu.tw/handle/89358430535934053247.
Testo completoAbstract (sommario):
博士國立交通大學
管理科學系所
98
This study examines the relationships between online shopping values and attitude toward online shopping using gender as a moderator. Data were collected from 296 undergraduate students using a questionnaire. The result indicated that utilitarian values (i.e. convenience, availability of information and lack of sociality) and hedonic values (i.e. adventure and sociality) positively influence attitude toward online shopping. Gender has a main effect on each value. In addition, gender has a moderating effect on each path from five shopping values to attitude toward Internet purchasing. A moderating test reveals that the influences of convenience and lack of sociality on attitude toward online shopping are stronger for men than for women, while the influences of adventure, availability of information and sociality on attitude toward online shopping are stronger for women than for men. Finally implications and further research directions are then discussed.
40
Sung, Yi Ping, e 宋憶萍. "Exploring hedonic online shopping motivations". Thesis, 2005. http://ndltd.ncl.edu.tw/handle/90911485695486076200.
Testo completoAbstract (sommario):
碩士國立嘉義大學
行銷與流通管理研究所
93
With the flourishing trend of online shopping, more and more customers are deemed to seek happiness, illusion and stimulus of the online shopping. Given the increasing importance of entertainment as an online retailing strategy, this research explores a comprehensive inventory of consumers’ hedonic shopping motivations. This research is based on Hedonism and Flow Theory. Our purpose in undertaking this research was to fully understand consumer hedonic motivations for online shopping. We undertook two online focus groups of online consumers (one online focus group is students from college, another one is staff of corporation). In addition, we conducted two offline focus groups (one offline focus group is students from college, another one is staff of corporation). Our research recruited both online and offline participants with the aim of creating groups who were diverse with respect to age, sex, online experience, and products purchased online. Based on exploratory qualitative studies, 14 hedonic factors are discovered that consists of social、role-playing、self-gratification、learning about new trends、emotional arousal、bargain、sensory stimulation、status and authority、diversion、enjoyment、curiosity/adventure、telepresence、private satisfaction and online shopping achievement. Meanwhile, students、women and online participants are found that they are higher relevant to hedonic consumption. Conclusions concern the usefulness of the hedonic perspective in supplementing and extending marketing research on online consumer behavior.
41
Hsu, Po-Wei, e 許柏偉. "The Determinants of Online Shopping". Thesis, 2004. http://ndltd.ncl.edu.tw/handle/18304197092041202302.
Testo completoAbstract (sommario):
碩士淡江大學
國際貿易學系國際企業學碩士班
94
A rise of e-commerce nowadays has influenced everybody''s life. Since internet networks popularly developed, online shopping has become a trend and a new type of brand-new consumption. Though quite a lot of research was relevant to online shopping and much studied the deficiency of the manpower, material resources, and time, past literature was unable to adopt the random sampling because lack and sample parent''s register by conducting survey. This research adopts the data from “the people in Taiwan use the internet network state survey report.” We expect to be able to get more representative analysis and correct results. And, we try to make comparisons with the past studies. The major findings are as follow: 1. All there is difference of showing in the use experience of the network, demographic characteristic, and attitude toward security of the network. 2. Main online shoppers’ demographic characteristics: they are men, well-educated , relevant worker of information technology. 3. The network usages characteristics of the online shoppers: they are heavy-users of the computer network. 4. Regard men, 20 to 30 years old, the academic credentials are research institutes, person engaged in the information industry and have experience in the online shopping, usages of and the experience of the network are relatively abundant .
42
Chung, Chia-ning, e 鍾家寧. "The Effects of Online-Shopping Motivation and Cognitive Age on Elderly Consumers’ Online-Shopping Intentions". Thesis, 2007. http://ndltd.ncl.edu.tw/handle/60043993255408446905.
Testo completoAbstract (sommario):
碩士義守大學
管理研究所碩士班
95
Since elderly people possess more leisure and disposable assets, online-shopping is no longer the preserve of young men any more. As the popularity of online-shopping, the age bracket of internet user is not restricted to any specific age group. All businesses are attracted to the rapid rising scale and online-shopping power of the elderly people. The study is a qualitative in scope and data was collected from in depth interviews and subjected to qualitative content analysis. Samples were conducted with convenience sampling method and selected from 14 old people of both genders across cities in the South of Taiwan. We aim to discuss the relationship between online-shopping motivations, cognitive age, and online-shopping intentions of the elderly consumers. The results showed that: 1. The main motivation of elderly consumers participating in online-shopping activities is convenience. 2. The elderly people need affirmatives from their family and friends to reduce their loneliness and get satisfaction. 3. The cognitive age plays an important role in controlling the philosophy and the acceptability of technology of elderly consumers.
43
Shih, Chang-chi, e 施昌杞. "Association of Perceived Interactivity, Experiential Value and Online Shopping Intention – Evidence from P online shopping website". Thesis, 2014. http://ndltd.ncl.edu.tw/handle/13865478318444489760.
Testo completoAbstract (sommario):
碩士國立臺灣科技大學
設計研究所
102
With the rise of the e-commerce economy, more people than ever are shopping online which attracts a large number of retailers and newcomers to the world of e-commerce. Generally speaking, consumers can directly interact with the online shopping service providers through an e-commerce platform. Then, the service providers can offer consumers with unique online shopping experiences and good perceived interactive design to boost their purchase intentions. Therefore, this study aims at exploring the association of perceived interactivity, experiential value and online shopping intention with an example from P online shopping website. Based on a service design process, this study is divided into three phases. In the first phase is called as the exploration &; definition phase. As for P online shopping website, this study adopted the observational approach to explore perceived interactivity, experiential value and online shopping intention of young people aged between 20 and 34 after they have performed specific tasks. Then, the study investigated 120 participants to discover the current service issues of P online shopping website. In the second phase, the concept development phase, the study invited four experienced designers to co-create new online shopping website design with good perceived interactivity. The third phase is called as the evaluation phase. In this phase, we set up a new online shopping website and compare the features of perceived interactivity, experiential value and online shopping intention between the old and new website designs. Eventually, this study collected 120 valid questionnaires to evaluate the association of perceived interactivity, experiential value and online shopping intention of old and new website designs by using T-test and linear regression. In this study, there are two main findings: 1) There are significant differences of perceived interactivity, experiential value and online shopping intention between old and new website designs; 2) For the new website design, perceived interactivity has a significant positive effect on experiential value, and experiential value also has a significant positive effect on online shopping intention. In addition, the study proposes seven website design guidelines for the control, personalization and adaptability dimensions of online shopping perceived interactivity.
44
Chu, Yen-Lee, e 周燕麗. "The Experiential Preferences of the Online Consumers in Different Internet Shopping Lifestyles towards Online Shopping Websites". Thesis, 2006. http://ndltd.ncl.edu.tw/handle/58566998039146881925.
Testo completoAbstract (sommario):
碩士國立交通大學
傳播研究所
94
Consumers nowadays are too often to purchase or consume through internet, thus, their requirements towards online shopping are seemingly higher than before. However, the online retailers emphasize only on the promotions of the products and the products’functions, perhaps, their focuses are difficult to attract the consumers as well as fulfill their demands. Therefore, director of Yahoo! ValueLab, Tim Sanders suggests that “experience” is the basis of a new economy. The commercial websites are requisite to provide an unforgettable and amazing experience in order to prove their worthiness. Furthermore, Zarem addresses that creating experience is the new battle ground because people today are motivated by experience. Subsequently, the online shopping vendors are supposed to satisfy the consuming experience of shoppers that come from different kinds of levels, in order to compete in this market. Hence, this research is based on Schmitt’s (1999/2000) SEMs, Strategic Experiential Modules and Lifestyles Theory. By using the in-depth interview and quantitative method, this study figured out the experiential strategy and designed elements that were preferred by the consumers from dissimilar lifestyle who surfed in different kind of online shopping websites. Consequently, these results will probably provide the website designers an immediate and accurate direction, practically. In the methods of research, this research picked up indepth interview to accumulate the informations to contruct questions of survey and afterwards gather survey datas by using those questions. The samples were mainly the consumers of online specialty stores and online shoping mall.Entirely, there werev 350 valid samples were collected. According to the results of this study, Taiwan online consumers could be divided into three lifestyle groups: Firstly, online shopping avoider, secondly, online shopping lovers and thirdly, fearful online shoppers. Among the online speciality consumers, the online shopping avoider, the online shopping lovers and the d fearful online shoppers paid attention on sensory experiences, affective experiences and relational experiences, respectively. Whereas, among the online shopping mall shoppers, online shopping avoider and online shopping lovers insisted on sensory experiences and act experiences respectively. Yet, in this case, there was no obvious experiential preference among the fearful online shoppers. Therefore, this research suggested the online shopping vendors to focus on the favorite experience and design of the online shoppers who come from different lifestyles which mentioned in this research, and thus, to develop a variety of functions and atmospheres in order to provide the consumers a deeper and realistic experience.
45
Römmelt, Sybille [Verfasser]. "Online-Shopping und Mobilität / Sybille Römmelt". 2008. http://d-nb.info/988164930/34.
Testo completo
46
Chen, Wei-Ting, e 陳文廷. "Price Framing Effect in Online Shopping". Thesis, 2010. http://ndltd.ncl.edu.tw/handle/82221251301142390162.
Testo completoAbstract (sommario):
碩士中原大學
國際貿易研究所
98
Abstract The research had two major objectives. The results obtained in the research on behavioral decision theory undertaken in the present study suggest that contexts, or “framing” effects, have important implications for the manner in which individuals evaluate decision alternatives. This study examined the impact of option framing of price framing on consumer perceived value and buying behavior. The research used a questionnaire survey to validate the hypothesis. A 2 (option framing: +OF, -OF) * 2 (product: hedonic product, utilitarian product) * 2 (promotion limit: three days, three months) between subjects design was used in which subjects were randomly assigned to one of eight experimental treatments. A total of 400 questionnaires were handed out; 344 valid, completed questionnaires were returned. ANOVA was used to test the different effects of price framing on perceived value. In the present study, we found that price framing has an effect on perceived value, but that additive option framing of price framing does not have an effect on perceived value. We also found that subtractive option framing of price framing has an effect on perceived value, and that price reduction has a greater influence on perceived value than price discount and free shipping. In addition, we found that the product attribute “product’s special features” has an effect on perceived value, and we find that the promotion limit has an effect on perceived value and purchase intention
47
Lu, Chia-Jung, e 呂佳蓉. "C2C Online-Shopping System - Using iPhone". Thesis, 2013. http://ndltd.ncl.edu.tw/handle/03944291285213796524.
Testo completoAbstract (sommario):
碩士元智大學
資訊工程學系
101
In recent years, due to smartphone innovation and 3G mobile network technologies, more and more people are using smart handheld devices (smartphones, tablets) with iOS and Android as the major mobile operating system. In daily life, shopping is a necessary entertainment. Due to the development of information technology and the popularization of the Internet, businesses and individuals have to combine the product selling with the network. Because of its convenience and efficiency, online shopping is quickly accepted by the people. Now, a variety of different types of special auction platform and systems have mushroomed launch, the traditional streets shopping is no longer the only choice. Mobile handheld device shopping is a combination of mobility and shopping convenience (anytime, anywhere) and is one kind of e-commerce. E-commerce model can be classified into four categories, the current domestic networks on handheld devices shopping system are mostly belonged to B2B, B2C modes. In this thesis, we will develop a C2C online shopping system based on iOS. This system has a membership function, and provides the utilities for buying, selling and searching the items, where selling items is simply designed as two steps to accomplish.
48
HSIEH, YA-CHUN, e 謝亞君. "Consumer Decision of Online Shopping Platform". Thesis, 2017. http://ndltd.ncl.edu.tw/handle/wdvds2.
Testo completoAbstract (sommario):
碩士德明財經科技大學
行銷管理系
105
Along with the popularity of internet, e-commerce has gradually become one of the shopping options for modern people. All we need is to connect the internet, browse the goods you need, complete your ordering online, then the goods will deliver to the assigned location. With such convenient consumption models, more and more industries and consumers are depending their trading on e-commerce. Therefore, this study aims to analyze the performance of online shopping platform of its service marketing in Taiwan. This research conduct with five major online shopping platforms by using entropy weighting method to calculated their weights and then use TOPSIS to analyze customers’ priority order of online shopping. The result of this study aims to provide a reference for e-commerce industries in decision-making of services.
49
Malau, Jelita, e Jelita Malau. "Master Students\' Attitudes about Online Shopping". Thesis, 2018. http://ndltd.ncl.edu.tw/handle/473m44.
Testo completoAbstract (sommario):
碩士國立臺北科技大學
管理國際學生碩士專班 (IMBA)
106
Shopping online has become an important alternative for users because of its convenience. At this time, online sales are growing both in terms of service, effectiveness, security, and also popularity. The use of the internet is increasingly popular in the eyes of the younger generation, and students are no exception. Students are a part of a society that relies heavily on access to information and the internet world, not only because of the demands of science that require students to always seek the latest information, but also due to issues related to various basic needs as human beings in the era of technology. This study aimed to investigate the attitude of master students toward online shopping. The study was conducted on master students studying at National Taipei University of Technology. The students’ attitude about online shopping was evaluated by analyzing the obtained data. The impact of gender, age, year of study, department, frequency of online shopping to participants’ attitude was investigated in this research. Mann-Whitney U test and Kruskal wallis test were used and most of the students were between 20 and 25 according to demographic data obtained. The analyses for gender showed that there is no difference between female and male while doing online shopping, for Age showed that there is no difference as well between 20-25 years old, 25-30 years old and 31+ years old while doing online shopping. The analyses for department showed that there is significant between department and one factor, which is lifestyle. It means there is difference between each department toward lifestyle. For frequency of online shopping showed that there is significant between participants and factors, the more they do online shopping the more the like online shopping but for status of student, there is no difference between local student and international student while doing online shopping.
50
HUONG, NGUYEN THI NHU, e 阮氏如香. "Online Shopping Behaviors of Vietnamese Consumers". Thesis, 2019. http://ndltd.ncl.edu.tw/handle/362jhc.
Testo completoAbstract (sommario):
碩士聖約翰科技大學
企業管理系碩士班
107
Along with the development of information technology, e-commerce is developing rapidly and plays an indispensable role in businesses. E-commerce has helped simplify and makes human life more creative. The e-commerce market in Vietnam has great potential, especially in terms of online shopping. In the experience of successful online businesses around the world, one of the factors that ensure success is that online businesses must understand consumer behavior. Therefore, this research focuses on studying consumer online shopping behaviors. There are 323 Vietnamese people with online shopping experience who participated in the survey through questionnaires about their behaviors in the online shopping process. Three main issues were presented and analyzed in the thesis. Firstly, the thesis introduces readers to the e-commerce situation in Vietnam. Vietnam e-commerce is growing strongly and plays an important position in the economy of Vietnam and Southeast Asia, attracting many domestic and foreign investors. The author has also highlighted some of the current characteristics and trends of Vietnam's online shopping market. Secondly, based on the 5 stages of consumer buying decision process (Kotler & Keller, 2011), the author hypothesizes the behavior of consumers during the online shopping process. Results of data analysis from AMOS software show that attitudes and behaviors of consumers online in the previous stage will have certain effects on their attitudes and behaviors in the next stage. Upon understanding these, businesses could build appropriate strategies to satisfy online customers at different stages so that they can further enhance customer satisfaction in the other stages. Thirdly, by ANOVA analysis on SPSS software, the thesis found that there are factors such as external environment, personal characteristics, products, and services characteristics which also plays an important role in the impact, attitudes and behaviors of the online Vietnamese consumers. Due to the special characteristics of Vietnam’s economy, culture, social and education situation, it has built up various online shopping styles and this has created an interesting point for the thesis. From the research results, the author believes that capturing the behavioral attitude of consumers is the main key that brings many benefits to online businesses. The research hopes to introduce domestic and foreign enterprises about Vietnam e-commerce landscape, help businesses have more references information as well as capture the wishes of Vietnamese consumers, so that they can then better meet the needs of online shoppers, promote the development of global e-commerce in general and Vietnam e-commerce in particular.