Letteratura scientifica selezionata sul tema "ADVERTISEMENT CONTROVERSIA"
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Articoli di riviste sul tema "ADVERTISEMENT CONTROVERSIA"
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Farah, Maya F., e Lamis El Samad. "Controversial product advertisements in Lebanon". Journal of Islamic Marketing 6, n. 1 (9 marzo 2015): 22–43. http://dx.doi.org/10.1108/jima-02-2014-0013.
Testo completoAbstract (sommario):
Purpose – The purpose of this paper is to examine the impact of religious sect on the Lebanese consumer’s perception of controversial product advertisements. Design/methodology/approach – The study used a quantitative survey that was administered to a purposive representative sample of respondents from the two main Muslim sects in the country, namely, Sunni and Shiite Muslims. Findings – The results indicated significant differences in perceptions between Sunni and Shiite Muslims with regards to the offensiveness of the advertising of controversial products. Briefly, Sunni Muslims found the advertising of social and political as well as health and care products more offensive, whereas Shiite Muslims found the advertising of gender and sex-related products more offensive, and no significant difference in offensiveness perception between the two sects was found with regards to the advertising of addictive products. Research limitations/implications – Two main limitations faced the researchers: the fact that the respondents were not shown examples of offensive product advertisements; and that religiosity was not measured for the respondents, which could also be a factor in offensiveness perception. Practical implications – The study indicates that a consumer’s religious sect can play a determining role in how he/she perceives product advertisement, thus encouraging marketers to consider the differences between these sects while advertising to ensure no potential consumers are alienated. Originality/value – Although research has looked into the impact of religiosity and religion on the perception of offensive product advertisements, minimal research exists on the impact of religious sects on the perception of offensive product advertisement. The results of this study provide some insights into the consumer behavior differences between the two sects.
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Devi Krisnan, Uma, e Ernest Cyril de Run. "Malaysian Malay’s Perspective on Printed Sexy Advertisement". International Journal of Business and Management 11, n. 8 (20 luglio 2016): 145. http://dx.doi.org/10.5539/ijbm.v11n8p145.
Testo completoAbstract (sommario):
This paper sets out to extend current knowledge on reaction towards different levels of sexiness in printed advertisement by Malaysian Malays. This research test these affected based on male models in the communication and advertising literature on Malay in Malaysia utilizing questionnaire based on a set of different levels of sexiness in advertisement. The advertisement used was for non-controversial product (perfume) but some of the advertisement was contentious. Researcher used three levels of advertisements; a fully clothed male model, a revealing attire male model, and a partially sexy male model. Data collected was analyzed using Mean and compared against the response of male and female respondents. Findings indicates that Malay respondents preferred to view fully clothed advertisement followed by revealing attire and partially sexy advertisements. Main limitation for this research is the study used three different advertisements, but each respondents saw only one. Future research will benefit from further improvement (use female and both male and female models) and replication to other ethnic groups. Implications for business are then provided in this paper. ng produced by UAE-listed firms.
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Wilkinson, J. B., Douglas R. Hausknecht e George E. Prough. "Reader Categorization of a Controversial Communication: Advertisement versus Editorial". Journal of Public Policy & Marketing 14, n. 2 (settembre 1995): 245–54. http://dx.doi.org/10.1177/074391569501400206.
Testo completoAbstract (sommario):
Using a disguised, structured technique, the authors collected consumer judgments regarding an editorial advertisement entitled “Of cigarettes and science” sponsored by R. J. Reynolds Tobacco Company. Respondents were shown an actual newspaper section that contained different types of editorials and advertisements, including the “Of cigarettes and science” item. After the respondents indirectly classified each item as either an editorial or advertisement, they were asked to list at least two characteristics about the appearance or wording of the “Of cigarettes and science” item that caused them to classify it as they did. The majority of respondents thought the item was an advertisement because it looked different from editorial items, was sponsored by R. J. Reynolds Tobacco Company, and seemed to have a persuasive or promotional content. Over one-fourth of the respondents, however, identified the communication as an editorial because of its lack of direct sales information and its extensive wording. The authors contend that legal and regulatory bodies should consider the effects of both source and intent of the message when arguing consumer impact.
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Lee, Chulwoo. "Cognitive Linguistic Representation in the Public Service Advertisements: Focused on the Public Service Advertisement ‘Child Safety-Driver is the Guardian’". Korean Society of Culture and Convergence 44, n. 6 (30 giugno 2022): 45–61. http://dx.doi.org/10.33645/cnc.2022.6.44.6.45.
Testo completoAbstract (sommario):
This study is the result of analyzing how the advertising language are transmitted through metaphors, metonyms, and the blended space. The public service advertisement ‘Children’s Safety- Drivers and Guardians’ is related to the Min-sik Law, focusing on prevention of traffic accidents and safety awareness education for children. This advertisement emphasizes the safety awareness of drivers in the Children Protection Zones with the concept of ‘drivers are guardians’ and also emphasizes the reinforcement of safety education for children. In the process of conceptualizing all drivers on the road as guardians, the metonymy was appropriately used, and various aspects of advertisements made in the blended space in the Children Protection Zones, which properly blended the protective space called school and the driver’s space called the road, was utilized. This advertisement, which sets the driver as a guardian on the road, achieved the purpose of the public service advertisement to emphasize safety awareness in the Children Protection Zones, but it did not show the controversial parts of the Min-sik Law, such as responsibility and punishment for traffic accidents. In other words, while emphasizing the safety awareness of drivers and educations on traffic safety awareness for children to prevent accidents, the responsibility and punishment after accidents behind the public service advertisements could not be directly addressed. This requires the addition of conceptual elements in the blended space of the ‘driver’ mental space and the ‘guardian’ mental space.
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Randhawa, Gurpreet Kaur, Navyug Raj Singh, Jaswant Rai, Gobindnoor Kaur e Resham Kashyap. "A Critical Analysis of Claims and Their Authenticity in Indian Drug Promotional Advertisements". Advances in Medicine 2015 (2015): 1–7. http://dx.doi.org/10.1155/2015/469147.
Testo completoAbstract (sommario):
Introduction. Drug promotional advertisements (DPAs) form a major marketing technique of pharmaceutical companies for promoting their products and disseminating ambiguous drug information which can affect prescribing pattern of physicians. Drug information includes product characteristics, various marketing claims with references in support to increase its credibility and authenticity.Material and Methods. An observational study was carried out on fifty printed drug advertisement brochures which were collected from different OPDs of Guru Nanak Dev Hospital attached to Government Medical College, Amritsar, India. These advertisements were analyzed and claims were categorized into true, false, exaggerated, vague, and controversial on criteria as reported by Rohraa et al. (2006). References of DPAs in support of the claims were critically analyzed for their retrievability from web and validity pertaining to claims.Results. Out of 209 claims from 50 advertisements, only 46% were found to be true, 21% false, 16% vague, 7% exaggerated, and 10% controversial in nature. Out of 160 references given in support of claims, 49 (30%) of references were irretrievable. Out of 111 (70%) retrievable references, 92 (83%) references were found valid.Conclusion. Drug information provided in the DPAs was biased, incomplete, unauthentic, and unreliable with references exhibiting questionable credibility.
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Kjærbeck, Susanne, e Niels Møller Nielsen. "Communicative problems in Boeing’s advertisement campaign for the combat aircraft Super Hornet". Pragmatics and Society 11, n. 3 (31 luglio 2020): 391–414. http://dx.doi.org/10.1075/ps.17020.kja.
Testo completoAbstract (sommario):
Abstract This article focuses on an advertisement campaign run in Danish national newspapers promoting Boeing’s combat aircraft F 18 Super Hornet. The campaign received extensive media attention due to its scale and unconventional methods. On the basis of pragmatic text analysis we describe three features in the advertisements: Genre problems, a controversial depiction of sender and recipient, and problems relating to argumentation. We conclude that (1) the analyzed text is predominantly commercial in intent, although framed as information by a sender position that is partly ambiguous in terms of identity, and (2) the campaign’s main arguments are flawed, since decisive justification is not accessible. Based on the findings, the conclusion suggests that the campaign is best understood as a hybrid between public relations and public affairs.
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Singh, Parvinder Pal, e Harpreet Singh Chahal. "Consumers Attitude Towards Controversial Television Commercials and Its Impact on Purchase Intentions". Management and Labour Studies 45, n. 1 (20 dicembre 2019): 118–41. http://dx.doi.org/10.1177/0258042x19890242.
Testo completoAbstract (sommario):
Television commercials have been the main medium for advertising products/services/ideas to the masses. However, the use of controversial advertisements has shown a manyfold increase in the recent past. Controversial advertisements can be beneficial or harmful for the product; depending on how the target audience perceives them. Even though such advertisements may cause offense to a certain consumer group(s), but advertisers still don’t refrain from using such advertisements to market their or their clients’ product offerings in different segments namely products/services/ideas. Although the majority of research on consumer’s behaviour towards controversial advertisements has been reported from Western countries, very little is known in Asian perspective. In the present study, we attempted to analyze the Indian perspective of consumer’s attitude towards controversial television advertisements based on a survey of 609 respondents (312 males and 297 females). The results obtained indicated ‘political advertisements’ as the most controversial offering to be advertised on television. Consumers were found to be more offended with advertisements where ‘nudity’ was used as the main execution technique. Attitude of consumers towards controversial advertisements and their effect on purchasing behaviour were found clearly correlated to demographic variables including age, education and gender.
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Madni, Abdul Rehman, Ali Hassan e Arshad Ali. "Attitude of Pakistani Muslims toward Banned Controversial Advertisements". Global Regional Review V, n. III (30 settembre 2020): 136–43. http://dx.doi.org/10.31703/grr.2020(v-iii).15.
Testo completoAbstract (sommario):
Advertising is a complete process of communication, and it plays an essential role and develops the strongest link between advertisers and their target audience. But, some advertisements are considered controversial because of the content or product, and they may generate negative responses. Religious and social restrictions did not give enough leeway for creative freedom. The main objective of this study is to find out the attitude of Pakistani Muslims toward controversial advertisements. Data were collected from the 525 Pakistanis using a cross-sectional study design. The study adopted convenience sampling through the personally-administered method. Findings of the study show that the overall attitude of Pakistani Muslims toward controversial advertisements is negative, and respondents do not like controversial advertisements.
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Rafi, Muhammad Abyan, e Elda Franzia Jasjfi. "RACISM ISSUES IN NIKE BRAND ADVERTISEMENT". Journal of Visual Communication Design 5, n. 1 (28 settembre 2021): 15–36. http://dx.doi.org/10.37715/vcd.v5i1.2287.
Testo completoAbstract (sommario):
ABSTRACT
Racialism is a social issue that has become a culture in major countries. Many protest movements against social issues, starting from the community, an organization, to a well-known brand, one of which is Nike. Nike is one of the most well-known and successful sports brands in terms of products and athletes in all sports. This is one of the keys to the success of the Nike brand in awakening the world to the issue of racism, which is widely shown through its visual campaign in the form of an official Nike poster advertisement entitled “Believe in something. Even if it means sacrificing everything "Colin Kaepernick," Speaking up doesn't always make life easier. But easy never changed anything "Raheem Sterling, and George Floyd's official video ad" For once, Don't do it ". The three controversial official Nike advertisements are an interesting topic to discuss in this journal. The method used is a descriptive qualitative method that aims to find out what visual forms the Nike brand is trying to raise in raising the issue of racism by describing the context surrounding the event, describing how the process happened to become an official advertising campaign in the form of a visual object using the technique. semiotics in describing it. The results of this study are to find out how the visual form of Nike's official brand advertisements in conveying the current issue of racism and with a semiotic approach we can find out how Nike is in delivering campaigns about the issue of racism in order to form understanding and sensitivity to the social issues of racism around us.
Keywords: racism, advertisement, poster, video, brand, Nike
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Huhmann, Bruce A., e Beth Mott‐Stenerson. "Controversial advertisement executions and involvement on elaborative processing and comprehension". Journal of Marketing Communications 14, n. 4 (settembre 2008): 293–313. http://dx.doi.org/10.1080/13527260802141413.
Testo completoTesi sul tema "ADVERTISEMENT CONTROVERSIA"
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Janulyte, Greta. "Cause and Effect: A Case Study on True Fruits Controversial 2017 Adverts and Consumer Responses". Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-22674.
Testo completoAbstract (sommario):
This thesis sets out to design and execute an in-depth study of the True Fruits controversial advertisements by applying Encoding/Decoding as a theoretical model. It aims at examining visual rhetoric and through Critical Discourse Analysis understanding the cause and effect of the controversial True Fruits advertisements in their 2017 campaign. The research attempts to answer the question: ‘What happened on social media after True Fruits published their controversial advertisements in 2017?’. The thesis presents an analysis of True Fruits´ visual rhetoric in #jetztösterreichts campaign advertisements and then reveals consumer responses to it on social media in 2017. Thus, the thesis presents a comprehensive review of the relevant literature leading toward the key themes of German advertisement, controversial advertisement, and the representation of immigration in advertisements. Towards the end, it states the final remarks concluding the entire discussion and reflects upon the attempts that True Fruits made to communicate a political message and how consumers in social media responded to it.
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Hoarau, Anne-Gabrielle, Lara Gendre e Victor Ricard. "Effective or offensive advertising? : An exploratory study on negative Word-of-Mouth and consumers’ perception". Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39918.
Testo completoAbstract (sommario):
Background: Thanks to digitalization, the current generation Y is constantly exposed to advertising and information, blurring boundaries that can lead to a “buzz”, process more and more common online due to the possibility to publicly respond. Purpose: The aim is to understand the processes leading to a possible influence of consumer perception via negative online word-of-mouth and advertisements deemed controversial. Method: As an exploratory study, this paper conducted qualitative interviews with a group of students in which they will react to two cases of viral, controversial advertisement. Conclusion: The results show that there is indeed a relation between being exposed to negative online word-of-mouth: controversy and interpretation of the content influence the customer’s opinion.
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Gutkovaitė, Ieva. "Krikščioniškieji simboliai reklaminėse kampanijose ir visuomenės reakcijos: 2006 – 2013M. Lietuvos, JK ir JAV atvejai". Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20140610_084754-89346.
Testo completoAbstract (sommario):
Magistrantūros studijų baigiamojo darbo objektas – tai 2006 – 2013 m. Lietuvos, Jungtinės Karalystės ir Jungtinių Amerikos Valstijų, tiek komercinės, tiek socialinės reklamos, kuriose panaudoti krikščioniškieji simboliai. Tyrime siekiama palyginti kaip šis reiškinys yra išplitęs ir vertinamas, kokie panašumai ir skirtumai atsiskleidžia tiriamų šalių atvejuose. Tyrimo dėmesys sutelkiamas į veiksmo ir atoveiksmio santykį, kuomet, šiuo atveju, reklamos koncepcija paskatina diskusijas viešoje erdvėje. Todėl šiam reiškiniui tirti, taikoma mokslinės literatūros ir šaltinių analizė bei du skirtingi empirinio tyrimo metodai: 1. semiotinė ir vizualinė reklamų, kuriuose panaudoti krikščioniški simboliai, kokybinė turinio analizė; ir 2. internetinės žiniasklaidos pranešimų kiekybinė ir kokybinė turinio analizė.
Teorinėje darbo dalyje, analizuojama vartotojiškos visuomenės samprata ir reklamos reikšmė jos kontekste; nagrinėjama krikščioniškųjų simbolių vaizdavimo istorija bei reklamos, kaip viešosios komunikacijos priemonės kontrolės mechanizmai: kaip ir kas reguliuoja jų turinį, kokios interesų grupės formuojasi. Taip pat analizuojama žiniasklaidos reikšmė šiuolaikiniame kontekste.
Darbe atliekama atrinktų reklamų semiotinė bei vizualinė analizė. Analizuojama kaip tiriamos reklamos komunikuoja per tekstą ir vaizdą.
Darbe taip pat atliekama kiekybinė ir kokybinė internetinės žiniasklaidos pranešimų analizė: atrenkami ir nagrinėjami tekstai, kuriuose išsakomos įvairių socialinių grupių... [toliau žr. visą tekstą]In this masters degree thesis - 'Christian symbols in advertising campaigns and reactions in the societies: period 2006 – 2013, Lithuania, the UK and the USA', the phenomenon of using the Christian symbols in advertising is investigated by comparison of case studies (period 2006 - 2013) of Lithuania, the United Kingdom, and the United States of America. The purpose of the study is to determine how this phenomenon is seen, understood and spread in the respective societies. The study is based on research on the relation between cause and effect in the public media, caused by said advertising campaigns. Therefore, theoretical framework and two different empirical methods are employed: (1) advertisement content semiotic and visual analysis; (2) and the quantitative and qualitative content analysis of publications by major internet publishers.
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GUPTA, MEGHA. "STUDY OF FACTORS THAT MAKE AN ADVERTISEMENT CONTROVERSIAL". Thesis, 2022. http://dspace.dtu.ac.in:8080/jspui/handle/repository/19523.
Testo completoAbstract (sommario):
This project report is based on offensive and controversial advertising. Over time,
advertising has become an integral part of our lives. With the increase in products, the
advertising level has increased too. In the times of social media, it has become easy to
identify the likes, dislikes and patterns of a particular consumer on internet to target
him with very directed advertisements.
Amidst this clutter, the advertising agencies and the advertisers are trying hard to
capture the attention of the consumers. This leads to them coming up with creative
ways to create path-breaking advertisements. However, often, an advertisement sparks
out controversies and offends the target population.
This report dives deep into the factors responsible for an ad to be taken as offensive
by the consumers. Based on the topic modelling performed on the reviews of various
controversial advertisements according to news, a list of 11 factors is identified.
Additionally, to better understand how these factors influence the controversy, 11
controversial advertisements are discussed in how the factors played a role in the
consumers taking an offense to them.
A survey is administered to a sample of 63 respondents who rate various factors in
how does each of them offends them in the context of an advertisement. The findings
indicate that most of the predominant factors have an average rating of greater than 3,
the mean score on a Likert-type scale of 1-5.
These findings are useful for any agency or advertisers to better understand the
consumer perception.
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Po-Jen, Wei, e 韋博仁. "Practice & Controversies of U.S. Presidential TV Campaign ADvertisement (1988 1992 1996)". Thesis, 2000. http://ndltd.ncl.edu.tw/handle/47181847060218019640.
Testo completoAbstract (sommario):
碩士淡江大學
美國研究所
88
The prevalence of the TV has changed the practice of American presidential campaign. The so-called "Americanization" campaign is referring to that party elite has given way to media elite in building the campaign strategies. The electronic media has become the main source for voter to access the political information. Each candidate spends huge amount of money for paid media, which has become the single biggest portion of campaign spending. The use of the political TV advertisement could reflect all these characters of "Americanization" campaign. The author will take this political phenomenon to exam the practice, effect and controversies of the U.S. presidential TV campaign commercials. The main discussion as below: The TV political advertisement is found to contain more substantive issue and also easier to be memorized by voters than TV news. TV Political advertisement is also found to have positive effective in improving and positing the image of the candidates and also setting the agendas in campaign. Recently, candidates are using more and more negative TV ads, however the "boomerang effects" might happen if they are not manipulated properly. The research found that negative ads contain more issue and is easier to be memorized than positive ads. It also found that negative ads were easier to get reported and manipulated. It was suggested that avoiding personal attack, focus on policy issue, bring the evidence and taking comparative form will be easier to be accepted by the voters. The victory of Bush in 1988 is equal to his success attack ad strategies. Clinton practiced successful political marketing strategies, which includes precisely ad buy strategies, using ads to setting the agendas and defusing the impact of his negative news, successful negative ad strategies for winning two elections in 1992 and 1996. The impact and controversies of using political advertisements toward American society includes: The rising of the "money politics" was blamed to huge expense of TV political ads. The campaign report by the media was influenced by the TV ads in terms of wording and analysis angle. The using of negative ads discourage voter participation and shrinking and polarizing the electorate.
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Trigo, António José Marçalo Pires. "How different cultures respond to controversial advertisements: a three way cross-cultural study". Master's thesis, 2019. http://hdl.handle.net/10071/19102.
Testo completoAbstract (sommario):
We live in a world full of constant scientific and technological advances; as a result, the
world becomes smaller, distances become shorter and cultures become closer – this is
globalization. Nowadays, despite their nationality, age, gender, level of education or even
income, everyone has easy and instant access to the information they seek and more:
people can find themselves being confronted by answers to questions they never asked
before, by facts they never considered and by emotions they didn’t expect to feel while
browsing the internet, watching television or strolling in the streets. Theoretically, by
having access to such great amount of equal, unfiltered information, there come more
unexpected encounters with advertisements, rising the need for brands to reconsider theirs
marketing strategies.
As emotions are known to be crucial in the response to ads, the more emotions an ad
induces, the more effective it is. Offensive propaganda is becoming more and more of a
tool by marketers, as it is stimulates several emotions simultaneously.
Taking this into account, the purposes of this study were to (i) test whether offensive
propaganda is, in fact, effective as a marketing strategy and (ii) verify if the same strategy
can be applied to and has the same effect on different cultures (standardization).
Results showed that, although these considerations, years of cultural influence and
costumes still have a greater impact in an individual’s purchase decision and
recommendation motivation. As for controversial advertisement, it was proven to be less
effective than the non-controversial counterpart.Vivemos num mundo de constantes avanços científicos e tecnológicos; como resultado, o mundo torna-se menor, as distâncias encurtam-se e as culturas aproximam-se - isto é a globalização. Atualmente, apesar da nacionalidade, idade, género, nível de escolaridade ou mesmo rendimento, toda gente tem acesso fácil e instantâneo às informações que procuram e muito mais: as pessoas podem ser confrontadas com respostas a perguntas que nunca antes fizeram, por fatos nunca considerados e por emoções que eles não esperavam sentir enquanto navegam na Internet, assistem televisão ou passeando pelas ruas. Teoricamente, ao ter acesso a uma quantidade tão grande de informações iguais e não filtradas, ocorrem mais encontros inesperados com anúncios, aumentando a necessidade das marcas reconsiderarem suas estratégias de marketing. Como as emoções são conhecidas por serem cruciais na resposta aos anúncios, quanto mais emoções um anúncio induzir, mais eficaz será. A propaganda ofensiva está a tornarse cada vez mais uma ferramenta dos profissionais de marketing, pois estimula várias emoções simultaneamente. Tendo isso em conta, os objetivos deste estudo foram (i) testar se a publicidade ofensiva é de fato eficaz como estratégia de marketing e (ii) verificar se a mesma estratégia pode ser aplicada e tem o mesmo efeito em diferentes culturas (standardização). Os resultados mostraram que, embora estas considerações, anos de influência cultural e hábitos ainda tenham um impacto maior na decisão de compra de um indivíduo e na motivação para recomendar. Quanto à promoção controversa, provou-se que é menos eficaz do que a não controversa.
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Cottini, Alice. "Brand controversy: an example based on United Colors of Benetton". Master's thesis, 2019. http://hdl.handle.net/10362/106938.
Testo completoAbstract (sommario):
This paper deeps dive in the concept of brand controversy. For this purpose, Ichose an Italianfashion brand,namelyUnited Colorsof Benetton.The aim is to find out to what extend a brand benefits from being perceived controversial.I used a convenience sample of 100 participants anddifferent adv. scenarios. Among other things, I tested the brand perception in relation to those scenarios. Based on the results, Iconcludethat one of the possible outcomesof a controversial brand is toenhance brand personalityand therefore buyers may be attracted from thebrandand buy its items.
Libri sul tema "ADVERTISEMENT CONTROVERSIA"
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Zacharasiewicz, Waldemar, e Siegfried Beer, a cura di. Cultural Politics, Transfer, and Propaganda. Mediated Narratives and Images in Austrian-American Relations. Verlag der Österreichischen Akademie der Wissenschaften, 2021. http://dx.doi.org/10.1553/978oeaw88742.
Testo completoAbstract (sommario):
The interdisciplinary collection contains 16 essays by scholars from literary and cultural studies, by sociologists, historians, musicologists, art historians and media experts. Following the introduction to the key issues in cultural politics and propaganda and a synopsis of the essays, an article surveys the reciprocal perception of Austria and the USA from the 18th century onwards. The following essays analyze various historical phases in the complex relationship between Austria (and Central Europe) and the USA. Several essays survey the strategies used to promote Austrian tourism and contrast them with advertisements for American sights, and document the implementation of aid programs for the impoverished societies in Austria in the aftermath of World War One. There follow articles that discuss the role of exiled Austrians in the dissemination of a positive image of Austria and a favorable view of the USA, while two contributions are devoted to the misrepresentation of significant individuals active in Austria in the interwar years. Special attention is then paid to the role of the Marshall Plan in economic reconstruction in Austria and Western Europe, and to the promotion of liberal democracy in the media during the Cold War. The impact of transatlantic exchange programs for scholars and scientists in the countries of Europe under Soviet influence is also considered. The wide range of essays concludes with critical perspectives on political phenomena, such as the apparently exaggerated role of Austrian resistance fighters in the liberation of the country from the Nazi tyranny in 1945, and on the controversy over Dr. Kurt Waldheim as reflected in popular music in the 1980s. The transfer of new concepts of contemporary art in museums and of contrasted cinematic genres resulting in a merger is illustrated in the final two essays.
Capitoli di libri sul tema "ADVERTISEMENT CONTROVERSIA"
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Schrader, Julie Toner. "Controversial Issues Surrounding Direct-to-Consumer Advertisements of Prescription Drugs". In Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference, 570–75. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13159-7_123.
Testo completo
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Leone, Giovanna, Laurent Licata, Alessia Mastropietro, Stefano Migliorisi e Isora Sessa. "Material Traces of a Cumbersome Past: The Case of Italian Colonial History". In Frontiers in Sociology and Social Research, 205–20. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-11756-5_13.
Testo completoAbstract (sommario):
AbstractPhysical daily contexts are replete with traces of the past. A statue in a park, the name of a street, or an old advertisement can all remind people of specific historical moments or periods. Often, they recall glorious episodes, but traces of less glorious pasts also persist. Among them, the most self-censored ones refer to past immoral actions that tarnish the overly idealized moral standard attributed to the group. As a case in point, material traces of the colonial past became the focus of controversies within formerly colonizing countries during the last decade. European anti-racist movements questioned the colonial heritage of European societies in an unprecedented manner and active social minorities also brought to the fore some traces still in the background of physical environments. Part of public opinion reacted by denouncing the “cancel culture” or the danger of “erasing” history. This chapter outlines a social psychological approach about contemporary perceptions and interpretations of still self-censored material traces of Italian colonialism. Results of a qualitative survey on Italian participants’ representations and attitudes toward a candy with a colonial wrapping will illustrate how Italian participants of different generations question this ephemeral trace and take on the challenge of a cumbersome past.
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Laberschek, Marcin, e Malwina Popiołek. "Three Dimensions of Myth in Post Advertising". In Advances in Marketing, Customer Relationship Management, and E-Services, 195–222. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-9100-9.ch009.
Testo completoAbstract (sommario):
This chapter addresses the issue of the myth in contemporary advertising. An example here is the campaign called “#polishboy” made by the Polish clothing company Reserved. The authors examine the various elements of the ad: “Help! Help! Polish boy wanted!:)” (here considered as a post ad), which appeared in social media in 2017, and caused a lot of emotional reactions among the internet users. Trying to analyze and explicate what influenced the fact that this controversial advertisement gained such popularity, the authors conducted a qualitative analysis pointing the different dimensions of the myth in the ad.
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He, Yini. "L'Oréal". In Advances in Marketing, Customer Relationship Management, and E-Services, 144–64. IGI Global, 2023. http://dx.doi.org/10.4018/978-1-6684-4955-4.ch011.
Testo completoAbstract (sommario):
L'Oréal has been one of the most popular cosmetic brands in China in recent years with all its series of brands and product lines from professional skincare to mass cosmetics. On November 18, 2021, L'Oréal was accused of false promotion because of sales price discrepancies between Double Eleven Festival's promised prices and other sales channel prices. L'Oréal did not respond promptly to its customer service at first. Later on, L'Oréal handled this controversy by deleting its Weibo advertisement and releasing sales coupons to customers, which ignited dissatisfaction and heated public outcry for its poor customer service.
5
Grice, Annalise. "‘A green fresh poet’: Self-Fashioning, Networking and Marketing the Contemporary Poet". In D. H. Lawrence and the Literary Marketplace, 151–83. Edinburgh University Press, 2021. http://dx.doi.org/10.3366/edinburgh/9781474458009.003.0006.
Testo completoAbstract (sommario):
Chapter 5 explores how Lawrence understood the necessity of self-fashioning and self-advertisement. The chapter concentrates on Lawrence’s early connections with esoteric poetry circles in literary London as he mixed with Ezra Pound, W. B. Yeats, Florence Farr, Ernest and Grace Rhys and Rachel Annand Taylor. Lawrence wrote a controversial paper on Taylor for presentation at the Croydon branch of the English Association. While in 1909-10 he was fascinated by Taylor’s sensual love poetry, at the invitation of Edward Marsh in 1913 he associated himself with the Georgian Poets and so began his friendship with Katherine Mansfield, John Middleton Murry and other contributors to the little magazine they edited, Rhythm.
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Rifkind, Jarrod M., e Seymour E. Goodman. "Privacy Concerns for Ubiquitous Data Aggregation and Storage". In Controversies in Science and Technology. Oxford University Press, 2014. http://dx.doi.org/10.1093/oso/9780199383771.003.0007.
Testo completoAbstract (sommario):
Information technology has drastically changed the ways in which individuals are accounted for and monitored in societies. Over the past two decades, the United States and other countries worldwide have seen a tremendous increase in the number of individuals with access to the Internet. Data collected by the World Bank shows that 17.5 of every 100 people in the world had access to the Internet in 2006, and this number increased to 23.2 in 2008, 29.5 in 2010, and 32.8 in 2011 (World Bank 2012). According to the latest Cisco traffic report, Internet traffic exceeded 30 exabytes (1018 bytes) per month in 2011 and is expected to reach a zettabyte (1021 bytes) per month by 2015 (Cisco Systems 2011). Activities on the Web are no longer limited to seemingly noncontroversial practices like e-mail. The sheer growth of the Internet as a medium for communication and information sharing as well as the development of large, high-performance data centers have made it easier and less expensive for companies and governments to aggregate large amounts of data generated by individuals. Today, many people’s personal lives can be pieced together relatively easily according to their search histories and the information that they provide on social networking websites such as Facebook and Twitter. Therefore, technological breakthroughs associated with computing raise important questions regarding information security and the role of privacy in society. As individuals begin using the Internet for e-commerce, e-government, and a variety of other services, data about their activities has been collected and stored by entities in both the public and private sectors. For the private sector, consumer activities on the Internet provide lucrative information about user spending habits that can then be used to generate targeted advertisements. Companies have developed business models that rely on the sale of such information to third-party entities, whether they are other companies or the federal government. As for the public sector, data collection occurs through any exchange a government may have with its citizens.
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Stern, Stephanie M., e Daphna Lewinsohn-Zamir. "Discrimination and Exclusion". In The Psychology of Property Law, 159–88. NYU Press, 2020. http://dx.doi.org/10.18574/nyu/9781479835683.003.0007.
Testo completoAbstract (sommario):
This chapter reconsiders the persistent problems of discrimination and exclusion in light of psychology research on prejudice and bias. It focuses on three important topics in housing and land use law. First, it examines whether disparate impact claims (i.e., discrimination claims against facially neutral housing policies that have discriminatory effects but lack evidence of discriminatory intent) have the potential to redress implicit, largely unconscious bias. Second, it describes how psychology research on the effect of perceived social norms on prejudice lends support to a controversial provision of the US Fair Housing Act, which prohibits discriminatory housing advertisements and statements. Third, the chapter discusses how psychology research can inform, and ameliorate, exclusion and discrimination in neighborhood and block associations charged with budgeting, zoning, or spending powers.
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Tusikov, Natasha. "Internet Firms Become Global Regulators". In Chokepoints. University of California Press, 2016. http://dx.doi.org/10.1525/california/9780520291218.003.0002.
Testo completoAbstract (sommario):
Having set the backdrop to the private agreements, this chapter discusses how the non-binding agreements emerged from distinct historical and political circumstances. It provides a brief historical overview that traces the growing influence of multinational rights holders on the U.S. government’s intellectual property policymaking processes from the late 1970s to 2012. The chapter then examines in detail four U.S. intellectual property bills, including the controversial Stop Online Piracy Act, which proposed to reshape fundamentally the online regulation of intellectual property rights infringement. In doing so, the chapter documents a significant shift in enforcement strategy from a focus on removing problematic content (e.g., advertisements for counterfeit goods) to disabling entire websites for allegedly trafficking in counterfeit goods. The chapter argues that Internet firms have become global regulators (known as macro-intermediaries) attractive to governments and corporations for policing a wide range of social problems, including counterfeit goods. The chapter concludes that government officials from the U.S., U.K., and European Commission played a central role in pressuring Internet firms to adopt the non-binding agreements. These agreements serve strategic state interests as well as the financial interests of rights holders.
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Silvana de Rosa, Annamaria, e Elena Bocci. "Between Physical and Virtual Reality". In Branding and Sustainable Competitive Advantage, 69–95. IGI Global, 2012. http://dx.doi.org/10.4018/978-1-61350-171-9.ch006.
Testo completoAbstract (sommario):
This chapter presents a perspective theory, not yet fully developed, that seeks to analyze the connections between “Social Representations and Corporate Communication” (Penz, 2006; Usunier & Lee, 2009). It is divided into two sections. In the first, descriptive section we identified the organizational dynamics of the Benetton Company utilizing structural elements found in the enterprise’s literature and documents. The objective was to understand Benetton galaxy’s role in globalization and its complex market strategies. Since this was an internal view of the company, data was obtained from internal documents, including the company’s publications, such as Global Vision and Colors publications. In order to understand the company from an external perspective, we consulted studies conducted on the Benetton universe that considered the marketing element as interaction between the company and the market (Kotler, 1997; Nardin, 1987; Semprini, 1996; Moliner, 1996; Tafani, 2006). In the second, empirical section, the social representation of the Benetton brand is analyzed using a large sample of Benetton’s advertisements, selected as the basis for research to identify the perceptive modalities of advertising messages and attitudes in Benetton’s communication strategies (de Rosa, 1998, 2001; de Rosa & Losito, 1996; de Rosa & Bocci, 2009). In this second section the relationship between social representations and corporate communication will be presented in a dialogical perspective that examines the social discourse “of” Benetton in regard to social issues. We will look at the different phases of advertising campaigns (1992-2008, with special focus on one of the controversial campaigns: Autumn-Winter 1992\1993) and the discourse “about” Benetton. The targets of reference for our research program are considered to be not only recipients of the company’s advertising campaigns, but also potential buyers.
Atti di convegni sul tema "ADVERTISEMENT CONTROVERSIA"
1
Duda, Aneta. "THE BRANDCASTING ON THE EXAMPLE OF ADVERTORIALS". In NORDSCI Conference Proceedings. Saima Consult Ltd, 2021. http://dx.doi.org/10.32008/nordsci2021/b2/v4/13.
Testo completoAbstract (sommario):
"This article discusses the concept of brandcasting in the particular case of a controversial advertorial (ADL) - paid messages in the media sponsored by organized interests to create and sustain a favorable environment to pursue their respective goals. An advertorial is an advertisement masquerading as a journalistic article, blurring the dividing line between editorial content and advertorials. Based on the content analysis technique of 284 advertorials of Newsweek, Polityka and Time, the most widely circulated and read weekly newsmagazine in Poland and the United States of America, the author documents the placement of ADL: proportions of commercial and non-commercial content, detailed typologies, brand positioning, sponsor disclosures, the degree of similarity with journalistic texts and corporate and non-corporate interests. The newspaper advertorial borrows, or just steals editorial credibility from the newspaper and pollutes reliable information. There, of course, might be a place for such kind of advertisements, but they should be more thoroughly distinguished form editorial content than is currently the case. As shown in the article, media do not place sponsor disclosures prominently."
2
Etain Iwona, De Souza. "How “Offensive” is Offensive? A Closer Look at Controversial Advertisements". In 3rd International Conference on Research in Humanities and Social Sciences. Acavent, 2020. http://dx.doi.org/10.33422/3rd.icrhs.2020.09.188.
Testo completo
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Dal Pian, Luiz Fernando, Maria Cristina Dal Pian e Mônica Dal Pian. "LEARNING TO TALK BACK CRITICALLY TO CONTROVERSIAL ADVERTISEMENTS IN AN EDUCATIONAL SETTING". In 10th International Conference on Education and New Learning Technologies. IATED, 2018. http://dx.doi.org/10.21125/edulearn.2018.1586.
Testo completo
4
Drozdova, Alla, e Natalia Stepanova. "Private/Public Space of New Media". In The Public/Private in Modern Civilization, the 22nd Russian Scientific-Practical Conference (with international participation) (Yekaterinburg, April 16-17, 2020). Liberal Arts University – University for Humanities, Yekaterinburg, 2020. http://dx.doi.org/10.35853/ufh-public/private-2020-51.
Testo completoAbstract (sommario):
Today, we have a situation that the new media environment has reshaped our conception of reality while changing social spaces, modes of existence, and the functional mechanisms of the private sphere. In the space of new media, the boundary between privacy and publicity is redefined with the emergence of multiple network communities having become a subject of observation and evaluation, collective discussions, and even third party interventions. In the current situation, the privacy/publicity boundary can be defined both through the societal/the individual, and through such concepts as visible/invisible. The new media era sees the personification of online publicness, therefore the very sphere of private life gets consumed by the public sphere open both for being discussed and for being controlled by the government, market, and advertisement. The public sphere has fallen under the power of certain private/vested interests, which only transiently become common, coinciding with the interests of other groups, but not the public sphere. The ambivalent nature of new media, while based on personalisation and filtration, obviously determines the ambiguous and controversial relationship of the public and the private. Thus, the private not only reflects, but also represents the public, whereas the public implements privacy up to its inherent special intimate atmosphere and intonation. This fast-changing virtual reality requires the development of conceptual tools for analysing new content and forms of social and personal life, one of which is the relationship between publicity and privacy.