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Articoli di riviste sul tema "Advertising and Children"

Autore: Grafiati

Pubblicato: 4 giugno 2021

Ultima modifica: 25 luglio 2025

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1

Rozendaal, Esther, and Bernd Figner. "Effectiveness of a School-Based Intervention to Empower Children to Cope With Advertising." Journal of Media Psychology 32, no. 3 (2020): 107–18. http://dx.doi.org/10.1027/1864-1105/a000262.

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Abstract. This study tested the effectiveness of a theory-driven, school-based advertising intervention entitled Ad Masters that aimed to stimulate children’s advertising coping behavior in the current media landscape. A cluster randomized controlled trial was completed among 704 children (7–12 years old) in schools. The schools were allocated to either the intervention group ( n = 399) or control group ( n = 305). Both short-term (directly after the intervention) and long-term effects (3 months after the end of the intervention) were measured. Bayesian mixed-effect analyses showed positive sh

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2

Eagle, Lynne, Sandy Bulmer, Anne de Bruin, and Philip J. Kitchen. "Advertising and Children." Journal of Promotion Management 11, no. 2-3 (2005): 175–94. http://dx.doi.org/10.1300/j057v11n02_12.

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3

ROBERTSON, THOMAS S., SCOTT WARD, HUBERT GATIGNON, and DONNA M. KLEES. "Advertising and Children." Communication Research 16, no. 4 (1989): 459–85. http://dx.doi.org/10.1177/009365089016004001.

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4

GRAD, Iulia. "Ethical Considerations on Advertising to Children." Postmodern Openings 6, no. 2 (2015): 43–57. http://dx.doi.org/10.18662/po/2015.0602.04.

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5

Romana Puggelli, Francesca, and Mauro Bertolotti. "Healthy and unhealthy food in Italian television ads for adults and children." Young Consumers 15, no. 1 (2014): 58–67. http://dx.doi.org/10.1108/yc-03-2013-00364.

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Purpose – The aim of the research is to investigate how healthy and unhealthy foods (e.g., those of little nutritional value, but high fat and sugar content) are represented in televised advertising, analyzing the differences in persuasive strategies used to promote them. Design/methodology/approach – Content analysis was performed on 62 food advertisings broadcast on the main Italian national TV channels, focusing on target, representation of food consumption, number and gender of the main characters, visual and sound effects (i.e. music jungles etc.) and references to nutritional properties.

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Abbas, Dadras, Shah Zeinab, and Naghibi Zadeh Saedeh. "The Impact of Advertising on Children How Does Advertising Influence Children." International Journal of Management Sciences and Business Research 6, no. 6 (2017): 103–11. https://doi.org/10.5281/zenodo.3472240.

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Advertisements do have a large impact on the audiences. Every day children are exposed to the selling messages of advertisers via mass media. It clarifies that advertisements really are one of the most powerful and strongest medium of mass communication. Though advertisements help us to become aware of the products in the market, they have their negative effects also. Children today are exposed to all types of advertisements on the various media like the television, print media and internet as well. In fact, everyone is bombarded by advertisements everywhere nowadays. It can be said that adver

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Radesky, Jenny, Yolanda (Linda) Reid Chassiakos, Nusheen Ameenuddin, and Dipesh Navsaria. "Digital Advertising to Children." Pediatrics 146, no. 1 (2020): e20201681. http://dx.doi.org/10.1542/peds.2020-1681.

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8

Planells Valero, Marisa. "Advertising to Chinese children." Young Consumers 10, no. 2 (2009): 170–74. http://dx.doi.org/10.1108/17473610910964741.

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9

Kolish, Elaine D. "Food Advertising to Children." Nutrition Today 49, no. 2 (2014): 68–76. http://dx.doi.org/10.1097/nt.0000000000000019.

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10

Kolish, Elaine D., and Maureen Enright. "Food Advertising For Children." Health Affairs 29, no. 8 (2010): 1556. http://dx.doi.org/10.1377/hlthaff.2010.0615.

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11

Jenkins, John. "Tobacco Advertising and Children." International Journal of Advertising 7, no. 4 (1988): 357–67. http://dx.doi.org/10.1080/02650487.1988.11107076.

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12

Martínez, Carolina. "The struggles of everyday life: How children view and engage with advertising in mobile games." Convergence: The International Journal of Research into New Media Technologies 25, no. 5-6 (2017): 848–67. http://dx.doi.org/10.1177/1354856517743665.

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Digital and mobile games are an important part of many children’s daily media usage and are used by children for, among other things, entertainment and relaxation purposes. Mobile games are commonly ‘free-to-play’ and have revenue models based on in-app purchases and advertising. These revenue models affect the content and structure of mobile games and, consequently, also the gaming experiences. Drawing on group interviews with 9- and 12-year-old children, this article analyses how children view and engage with advertising in mobile games, and what consequences in-game advertising have for chi

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13

Potvin Kent, Monique, Elise Pauzé, Lauren Remedios, et al. "Advertising expenditures on child-targeted food and beverage products in two policy environments in Canada in 2016 and 2019." PLOS ONE 18, no. 1 (2023): e0279275. http://dx.doi.org/10.1371/journal.pone.0279275.

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Background The food industry advertises unhealthy foods intended for children which in turn fosters poor diets. This study characterized advertising expenditures on child-targeted products in Canada and compared these expenditures between Quebec, where commercial advertising to children under 13 is restricted, and the rest of Canada, where food advertising to children is self-regulated. Methods Advertising expenditures data for 2016 and 2019 for 57 select food categories and five media channels were licensed from Numerator. Products and brands targeted to children were identified based on thei

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14

Goldstein, Jeffrey. "Children and Advertising — The Research." International Journal of Advertising and Marketing to Children 1, no. 2 (1999): 113–18. http://dx.doi.org/10.1108/eb027603.

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15

Pettigrew, Simone, and Shelley Davies. "Advertising to Children in Schools." Alternative Law Journal 40, no. 1 (2015): 33–35. http://dx.doi.org/10.1177/1037969x1504000108.

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16

Jarlbro, Gunilla. "Children and Advertising on Television." Nordicom Review 22, no. 2 (2001): 71–78. http://dx.doi.org/10.1515/nor-2017-0356.

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17

Kenway, Jane, and Jane Bullen. "Consuming Children: Education-entertainment-advertising." British Educational Research Journal 29, no. 2 (2003): 267–76. http://dx.doi.org/10.1080/0141192032000060984.

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18

Delgado, Rosângela, and Paula Foschia. "Advertising to children in Brazil." Young Consumers 4, no. 3 (2003): 65–68. http://dx.doi.org/10.1108/17473610310813915.

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19

Duff, Rosemary. "What advertising means to children." Young Consumers 5, no. 2 (2004): 41–50. http://dx.doi.org/10.1108/17473610410814157.

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Plogell, Michael, and Jesper Sundström. "Advertising to children in Sweden." Young Consumers 5, no. 2 (2004): 65–68. http://dx.doi.org/10.1108/17473610410814184.

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21

Béjot, Michel, and Barbara Doittau. "Advertising to children in France." Young Consumers 5, no. 3 (2004): 69–72. http://dx.doi.org/10.1108/17473610410814274.

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Luisa Cassandro, Maria, and Felix Hofer. "Children and advertising in Italy." Young Consumers 5, no. 4 (2004): 74–80. http://dx.doi.org/10.1108/17473610410814364.

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23

Arochi, Roberto, Karl H. Tessmann, and Oliver Galindo. "Advertising to children in Mexico." Young Consumers 6, no. 4 (2005): 82–85. http://dx.doi.org/10.1108/17473610510680911.

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24

Volz, Gerhard W., Felipe Bances Handschuh, and Dora Poshtakova. "Advertising to children in Spain." Young Consumers 6, no. 2 (2005): 71–76. http://dx.doi.org/10.1108/17473610510701124.

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Hofer, Peter, and Jeannette Bieri. "Advertising to children in Switzerland." Young Consumers 6, no. 3 (2005): 80–81. http://dx.doi.org/10.1108/17473610510701232.

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26

Vadehra, Sharad. "Advertising to children in India." Young Consumers 6, no. 1 (2005): 75–78. http://dx.doi.org/10.1108/17473610510814453.

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Mirandah, Patrick. "Advertising to children in Malaysia." Young Consumers 7, no. 1 (2006): 74–76. http://dx.doi.org/10.1108/17473610610701420.

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28

Wood, Ali. "Fashionable childhood – children in advertising." International Journal of Play 7, no. 1 (2018): 124–26. http://dx.doi.org/10.1080/21594937.2018.1433616.

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Costabel, U. "Tobacco Advertising that Endangers Children." Pneumologie 56, no. 4 (2002): 229. http://dx.doi.org/10.1055/s-2002-25069.

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30

Cardwell-Gardner, T. Cardwell-Gardner, and J. A. Bennett. "Television advertising to young children." Communicare: Journal for Communication Studies in Africa 19, no. 1 (2022): 44–60. http://dx.doi.org/10.36615/jcsa.v19i1.1834.

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Abstract (sommario):

Children are becoming increasingly important as a focus for marketing strategies as aresult of not only their increased purchasing power, but also because of the influencethey exert on parental purchasing decisions. Currently, little is known about howchildren view television advertising messages directed at them, or the advertisingformats that appeal to them. The purpose of this research was therefore to discoverhow young children view television adverts directed specifically at them. Data wascollected by making use of eight focus groups. The findings suggest inter alia thatseparate messages

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31

Kinsey, Joanna. "The Use of Children in Advertising and the Impact of Advertising Aimed at Children." International Journal of Advertising 6, no. 2 (1987): 169–75. http://dx.doi.org/10.1080/02650487.1987.11107013.

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32

Mansoureh, Ameri Seyahooe, Dadras Abbas, and Rezvan Fereshte. "Children as an Important Actor in the Process of Family Purchase Decision for Food Products." International Journal of Management Sciences and Business Research 6, no. 6 (2017): 65–70. https://doi.org/10.5281/zenodo.3470809.

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Over the past two decades in Iran the effect of the children on consumer behavior has often been overlooked. However, consumer decision making within the family has begun to receive a growing amount of attention with the increased realisation of the magnitude of the children effect within the family as an important actor in purchasing decision making process. It can be said that in the past, role of the children in buying decision of families had been negligible. But due to development in digital media, children are the first to know about the products when they hit the market even before thei

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33

Spielvogel, Ines Katrin. "A Path Toward a More Understandable Advertising Disclosure for Children." MedienPädagogik: Zeitschrift für Theorie und Praxis der Medienbildung 43 (July 26, 2021): 97–126. http://dx.doi.org/10.21240/mpaed/43/2021.07.26.x.

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Children are heavily confronted with advertising messages in their media environments. Given the emotional nature of contemporary advertising and children’s still developing cognitive skills, young consumers are hardly able to cope critically with advertising attempts. So that children are able to detect the persuasive intent, advertising disclosures are viewed as potential supportive measures to mitigate harm that excessive advertising might cause to children. However, the effects of advertising disclosures on children’s awareness of persuasion, i.e., “persuasion knowledge,” appear to be mixe

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34

Clarke, Barbie. "The complex issue of food, advertising, and child health." Young Consumers 5, no. 1 (2003): 11–16. http://dx.doi.org/10.1108/17473610410814003.

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Interviews Jeremy Preston, Director of the Food Advertising Unit in the UK, on the crucial issues of child obesity and health; the FAU was set up in 1995 under the auspices of the Advertising Association. Explains the work of the FAU in acting as a centre for information, communication and research in the field of food advertising, especially in regard to children. Reviews the legislation in various countries which attempts to restrict the amount of advertising to children. Outlines Jeremy Preston’s views that children are more sophisticated than adults think, and that they know how advertisin

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35

De Pauw, Pieter, Ralf De Wolf, Liselot Hudders, and Veroline Cauberghe. "From persuasive messages to tactics: Exploring children’s knowledge and judgement of new advertising formats." New Media & Society 20, no. 7 (2017): 2604–28. http://dx.doi.org/10.1177/1461444817728425.

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Despite that contemporary advertising is decreasingly about persuading children through persuasive messages and increasingly about influencing them through implicit tactics, little attention has been given to how children may cope with advertising by understanding and evaluating the new advertising tactics. Drawing on 12 focus groups entailing 60 children of ages 9–11 years, this article investigates children’s advertising literacy by exploring their knowledge and judgements (and accordingly reasoning strategies) of the new advertising formats. In particular, insight is provided into children’

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36

Shin, Wonsun. "Active mediation of television, internet and mobile advertising." Young Consumers 18, no. 4 (2017): 378–92. http://dx.doi.org/10.1108/yc-06-2017-00700.

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Purpose The purposes of this study are to examine how parents implement discussion-based parental mediation (i.e. active mediation) to influence the way children understand advertising on television, computers and smartphones and to investigate factors associated with parental mediation practices. Design/methodology/approach A survey was conducted with parents in Singapore whose children were watching television, using computers with internet access and using smartphones. Findings The degree to which parents engage in active mediation of advertising is similar across different media. Active me

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Dr., Ezekiel maurice Sunday, and Joshua Lane kajang. "Effects of Advertising Appeals on Children Choice of Infant Food Products in Calabar." American Based Research Journal 6, no. 12 (2017): 13–21. https://doi.org/10.5281/zenodo.3445902.

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<em>This paper has the objectives to determine the effects of advertising on children choice of infant food products, the awareness of mothers as major purchasers of infant food products on the effects of advertising appeals on infants in their demands and requests for infant food products, the implications of children exposure to advertising messages and the extent of efforts in bringing about positive influences on the children in the interests of advertisers and consumers. A survey design was used. The sample size was 104 pupils registered both public and private schools in Calaba

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Hajduova, Zuzana, Nikoleta Hutmanova, Lubor Jusko, and Ludovít Molitoris. "The influence of advertising on children's buying behaviour: a case study in Slovakia." Marketing and Management of Innovations 5, no. 3 (2021): 199–210. http://dx.doi.org/10.21272/mmi.2021.3-17.

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Advertising is an essential tool in influencing the customer's buying behavior. However, customers tend to have various levels of understanding and decoding advertising messages. Even though children do not have purchasing power themselves, they still create a key customer segment that can influence the purchase decision of the whole family. The paper focuses on how media usage by children and their attitudes towards advertisements determines their buying behavior. The main purpose of the research is to present and describe how children's advertising literacy develops and its connection with t

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Saha, Nipa. "Advertising food to Australian children: has self-regulation worked?" Journal of Historical Research in Marketing 12, no. 4 (2020): 525–50. http://dx.doi.org/10.1108/jhrm-07-2019-0023.

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Purpose This paper aims to outline the historic development of advertising regulation that governs food advertising to children in Australia. Through reviewing primary and secondary literature, such as government reports and research, this paper examines the influence of various regulatory policies that limit children’s exposure to food and beverage marketing on practices across television (TV), branded websites and Facebook pages. Design/methodology/approach This paper reviews studies performed by the food industry and public health researchers and reviews of the evidence by government and no

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Dojčinović, Nikola, and Samir Ljajić. "Commercials and its impact on consumers: Children abuse in advertising." Ekonomski izazovi 9, no. 17 (2020): 105–17. http://dx.doi.org/10.5937/ekoizazov2017105d.

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The modern era of capitalism is characterized by mass production. Consumer society is the target of producers whose demand depends on financial success of companies. An important correlation between consumers and producers is created by advertising and propaganda activities. Traditional and new media through which the advertising message is conveyed play an important mediating role. Marketing agencies nowadays offer advertising creation services, run by an entire team of PR managers. Many commercials are created in a way that approaches the form of art, without taking any care about ethical pr

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Kuchma, Vladislav R., Anna Yu Makarova, Elena V. Naryshkina, Natalia L. Yamshchikova, Eugenia D. Laponova, and Valeria R. Yumaguzhina. "Hygienic evaluation of television advertising and adherence to consumer rights." Hygiene and sanitation 101, no. 12 (2023): 1534–41. http://dx.doi.org/10.47470/0016-9900-2022-101-12-1534-1541.

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Introduction. In the changing socio-economic conditions, the problem of advertising for children, using a child’s image, the impact of advertising on children’s food consumption and the consequences for their health, has not been sufficiently studied. The choice of unhealthy foods has public health implications, increasing the risks of developing noncommunicable diseases. The use of children’s images in advertising is of concern to specialists in the field of preserving the health of children, since the peculiarities of development and imperfection of legislation in the field of advertising ma

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42

Nikšić, Jasmina. "Tax exemptions for value added tax in the Republic of Serbia with a comparative analysis of tax exemptions in the EU." Ekonomski izazovi 9, no. 18 (2020): 140–49. http://dx.doi.org/10.5937/ekoizazov2018140n.

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Abstract (sommario):

The modern era of capitalism is characterized by mass production. Consumer society is the target of producers whose demand depends on financial success of companies. An important correlation between consumers and producers is created by advertising and propaganda activities. Traditional and new media through which the advertising message is conveyed play an important mediating role. Marketing agencies nowadays offer advertising creation services, run by an entire team of PR managers. Many commercials are created in a way that approaches the form of art, without taking any care about ethical pr

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43

Potvin Kent, Monique, Julia Soares Guimarães, Ashley Amson, et al. "Sex differences in children’s exposure to food and beverage advertisements on broadcast television in four cities in Canada." Health Promotion and Chronic Disease Prevention in Canada 43, no. 5 (2023): 222–30. http://dx.doi.org/10.24095/hpcdp.43.5.02.

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Introduction Sex differences exist in children’s obesity rates, dietary patterns and television viewing. Television continues to be a source of unhealthy food advertising exposure to children in Canada. Our objective was to examine sex differences in food advertising exposure in children aged 2 to 17 years across four Canadian Englishlanguage markets. Methods We licensed 24-hour television advertising data from the company Numerator for January through December 2019, in four cities (Vancouver, Calgary, Montréal and Toronto) across Canada. Child food advertising exposure overall, by food catego

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Caraher, Martin, Jane Landon, and Kath Dalmeny. "Television advertising and children: lessons from policy development." Public Health Nutrition 9, no. 5 (2006): 596–605. http://dx.doi.org/10.1079/phn2005879.

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AbstractAimTo conduct a policy review of the regulations related to food advertising on television aimed at children.DesignThe study consisted of documentary analysis of relevant legislation and policy documents related to children's advertising from both industry and non-governmental organisations at a global level and in 20 countries. This was supported with semi-structured telephone interviews with individuals from 11 countries.ResultsThe initial findings resulted in a listing of regulatory impacts from which we developed a taxonomy of regulatory schemes. There was a tension between the dev

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Cowburn, Gill, and Anna Boxer. "Magazines for children and young people and the links to Internet food marketing: a review of the extent and type of food advertising." Public Health Nutrition 10, no. 10 (2007): 1024–31. http://dx.doi.org/10.1017/s1368980007666658.

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AbstractObjectiveTo examine the nature of the link between food advertising in UK magazines aimed at children and young people and Internet food marketing, to establish whether consideration should be given to tightening existing controls.DesignA review and descriptive analysis of food advertising found in a sample of the top five magazine titles aimed at a range of ages of children and young people between November 2004 and August 2005 and of the Internet food marketing sites to which readers were directed.ResultsFood advertising appeared as ‘cover-mount’ free gifts and as part of the main bo

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Handsley, Elizabeth, Christopher Nehmy, Kaye Mehta, and John Coveney. "A Children’s Rights Perspective on Food Advertising to Children." International Journal of Children’s Rights 22, no. 1 (2014): 93–134. http://dx.doi.org/10.1163/15718182-55680024.

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This article applies the United Nations Convention on the Rights of the Child to the regulation of food advertising for the prevention of childhood obesity, evaluating the advertising regulation in six jurisdictions against the principles of the Convention. It finds that the Convention would support strict regulation of food advertising for the prevention of childhood obesity; and in particular that such regulation would be appropriate to the model of co-operation between the state and parents that the Convention posits. The article also raises the question whether the grooming of children as

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Mittal, Manish. "Correlation between Television Viewing Time and Effects of Television Advertisements on Children." Management and Labour Studies 34, no. 3 (2009): 425–33. http://dx.doi.org/10.1177/0258042x0903400307.

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Children enjoy watching television for long hours and are exposed to numerous television advertisements. The fact that they enjoy greater stake in family buying decision have made marketers attracted towards them. Marketers find it easier to influence children through television advertising. They assimilate the advertising message faster and their minds are not cluttered as adult mind. Parents, generally, hold television advertising to be largely responsible for changing their children's behavior and inculcating in them the desire for products not good for their health and development and conv

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McNaught, Melania. "Advertising Leads to Consumerism in Children." Canadian Journal of Family and Youth / Le Journal Canadien de Famille et de la Jeunesse 13, no. 3 (2021): 363–70. http://dx.doi.org/10.29173/cjfy29708.

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Lu, Yan. "Advertising to Children in China (review)." China Review International 11, no. 1 (2004): 41–44. http://dx.doi.org/10.1353/cri.2005.0026.

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Daley McClure, Dianne. "Advertising to children in the Bahamas." Young Consumers 17, no. 3 (2016): 293–96. http://dx.doi.org/10.1108/yc-06-2016-00613.

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