Letteratura scientifica selezionata sul tema "Affiliate marketing programs"

Affiliate marketing is viewed as one of the online strategies that help marketers’ measure success and deal with productivity. Marketers use it as a starting point to create new business or to develop an existing one. Affiliate programs support and develop these new strategies of marketing. Affiliate marketing is performance-based marketing where merchants reward affiliates commission for successful referrals. In Albania, we have chosen some of the most ranked online companies to see how this new techniques could be implemented to benefit both parts. Some of the research questions that have been raised in this paper are; how are the affiliated marketing techniques used in information portals in Albania? Under what conditions those web sites are developed? What payment fees are better to be used? In the evidence of a descriptive research, this paper will make an attempt to answer these questions.

Internet-based affiliate marketing programs have emerged as one of the fastest-growing methods for online retailers to acquire customers and increase sales by tapping into the power of independent web sites to reach a large, diverse audience of potential customers. However, while these programs have proven effective in increasing website traffic and sales, illegal or inappropriate activities on the part of affiliates could negatively impact a retailer’s brand in the eyes of customers. This study is an exploratory analysis of governance mechanisms (formal contracts, partner selection, incentives and monitoring) in one-to-many affiliate programs in Spain. Agency theory and transaction cost analysis provide the theoretical background. The conclusion is that there is a significant lack of transparency in the guidance and restrictions communicated to affiliates, and a lack of systematic monitoring of affiliate behavior, which increases the risk of opportunism or misconduct. General recommendations for managers of affiliate programs are considered.

The existence of the internet starts to shifting the purchase as a conventional to online. One of marketing strategies used by online store is viral marketing.The purpose of this study is to find determinant that forms viral marketing based on perceived customers in top brand online store such as lazada.com, olx.com, tokopedia.com, zalora.com, blibli.com, and bhinneka.com. The Research methodology used is the quantitative method with descriptive analysis using factor analysis by a population as 3.271.147 people and the number of sample uses Slovin formulas with confidency level at 95 % obtained as 400 respondents. Based on the result of research, there are twelve factors formed a new factor called viral marketing online store. Based on its priority, those dimensions of viral marketing online store can be sorted as follows: customer recommendation, newsletter, linking strategies, communities, free offer, sweepstakes, list of prospective buyers, chatrooms, reference list, product texts, affiliate programs, dan search engine.

218 Background: To improve community cancer care quality, UC Davis Health System formed the UC Davis Cancer Care Network (CCN) to partner with select cancer centers in California to offer leading-edge care close to home. Hospital-based community cancer centers become affiliates of the UC Davis CCN through an evaluation process led by UC Davis. By synergizing the strengths of an academic health system and community-based oncology care, the network formalizes the commitment to collaboration with community providers. Methods: This quality model relies on a central university-based team interacting with affiliate sites to support them in their local missions. Affiliates progress through three phases of development of their cancer program. Each phase adds layers of quality to the organization. CCN staff members coordinate the phases: 1) Review and Develop Operations—site specific structures needed to be a comprehensive community cancer center; 2) Make Connections—within the network and the local community; 3) Become Self-Directed—identifying own needs and direction. The partnership attributes include: joint marketing, system synergies, certification assistance, coordinated service line development, dedicated personnel resources, on-site educational opportunities, and quality oversight. Results: Performance measurement includes: local market share, ACOS accreditation, adherence to national quality and patient satisfaction standards, assessment of community health needs and benefits, and enhancement of local capabilities (inpatient oncology unit, radiation, pathology, radiology, and surgical oncology services). Conclusions: This model demonstrates the benefit of partnering the strengths of an academic health system and community cancer programs to provide quality care.

Purpose This paper aims to investigate work–life balance and job satisfaction in the emerging virtual work environments among women in patriarchal Nigerian society. Design/methodology/approach Data were collected with structured and semi-structured questionnaire from 316 participants who signed up for online affiliate marketing programs in Nigeria. The data were analysed with descriptive statistics, while the hypotheses were tested with partial least squares structural equation modelling. Findings The outcomes indicate insignificant conflict in the interface between remotely working from home and the discharge of family care responsibilities among married Nigerian women. Also, the women derive significant job satisfaction from virtual work settings. Outcomes from the semi-structured interviews indicate that Nigerian women receive more support in indoor household chores than outdoor household chores while performing virtual work duties from home locations with housemaids being the highest source of such support. Originality/value This study extends work–life balance literature from the traditional work environments to the emerging virtual work settings in Africa by providing empirical evidence that the emerging virtual work settings do not result in work–family conflict but rather yield significant job satisfaction among Nigerian women.

Given that even modest increases in customer satisfaction and retention typically translate into significant gains in revenues and profits, many businesses are using the Internet to expand their reach, improve customer service and develop and maintain closer relationships with their customers. For example, customer relationship management (CRM) software enables marketers to offer online interactions that are customizable to the individual customer, allowing online marketers to better match their offerings and the online experience to consumers’ needs, wants and preferences, even in markets with millions of prospects and customers. Thus, a successful Web site can be instrumental in its impact on the marketing effectiveness of a firm and significantly add to the bottom line. Yet, in order to determine what constitutes a successful Web site, one must be able to understand how users perceive and utilize it. This paper presents the results of a survey conducted to assess consumer perceptions and preferences for commercial Web sites. To address the paucity of e‐commerce research undertaken in the Asia‐Pacific region, as compared to Western countries, the data were collected in Singapore. The attracting, informing, positioning, and delivering (AIPD) model provided the conceptual foundation for the research. Survey findings reveal that Singaporean consumers have distinct preferences when visiting commercial Web sites, ranking security and privacy as their most valued attributes, for example. In contrast, cross‐marketing, via banner advertising and affiliate programs, were least valued. Many other features of Web sites were evaluated. Managerial and research implications of the study are then discussed.

The emergence of the International Social Marketing Association (iSMA) and its affiliated regional associations is a key indicator that social marketing is maturing, both as a community of practice and as a profession. Through these associations, the international social marketing community has developed a consensus definition of the discipline and a consensus list of basic competencies for social marketing certificate programs. The associations are currently working on certification programs and a code of ethics. Continued movement toward professionalization can help social marketers be recognized and valued more highly for their relevant skills, knowledge, expertise, trustworthiness and altruism. At the same time, the discipline must address a number of key challenges and opportunities, to stay relevant and thrive.

Oklahoma Proven is a plant evaluation and marketing program developed by the Department of Horticulture and Landscape Architecture at Oklahoma State University. An advisory committee comprised of representatives from state agencies, industry, and Oklahoma Botanical Garden and Arboretum Affiliate Gardens makes plant recommendations to an executive committee which in turn selects one tree, shrub, perennial, and annual for promotion each year. Trees and shrubs are selected 3 to 5 years ahead of promotion while perennials and annuals are selected 1 to 2 years in advance to give nurseries time to increase production. Marketing includes posters, billboards, pot stakes, and hang tags with the Oklahoma Proven logo and related extension service programming and news coverage. Consumers appreciate having help selecting plants and one retail nursery reported an 81% increase in sales of Oklahoma Proven plants. Funding for the program is provided by industry, Oklahoma Agricultural Experiment Station, Oklahoma Cooperative Extension Service, and a grant from Oklahoma Department of Agriculture.

Oklahoma Proven (OKP) is a plant promotion and evaluation program designed to help consumers choose plants appropriate for Oklahoma gardens. Aiding consumers with plant selection will lead to greater gardening success, enthusiasm, and increased sales for Oklahoma green industries. There are two major facets to the program: marketing, coordinated by Dr. Lou Anella, and evaluation, coordinated by Dr. Michael Schnelle. Plants to be promoted by OKP will be selected by an OKP executive committee based on recommendations from an OKP advisory committee comprised of industry professionals, cooperative extension specialists and educators, Oklahoma Botanical Garden and Arboretum affiliate members, and Department of Horticulture and Landscape Architecture faculty. Plants chosen for OKP must meet the following selection criteria: appropriate for gardens throughout the state of Oklahoma; readily available in the trade; limited input required, i.e. few pest or disease problems, tolerant of Oklahoma's diverse soil types and weather conditions; noninvasive; can be profitably produced. The OKP Advisory Board selected the following OKP Selections for 2000: Taxodium distichum; Spiraea japonica `Magic Carpet'; Verbena canadensis `Homestead Purple'; and Scaevola aemula. Promotional materials, such as posters and signs, will be available just after the first of the year, and the promotional push will begin in early March. Posters and signs will be distributed to retailers throughout the state free-of-charge and pot stakes and hang tags will be sold to wholesalers as a means of generating income for the Oklahoma Proven program. OKP plants will also be promoted through the television show “Oklahoma Gardening,” extension newsletters, and the press.

Purpose – Alumni provide a valuable marketing conduit for educational institutions to not only share program highlights but to illustrate the competencies learned that are positively impacting organizations. Alumni who are interested in giving back need a vehicle through which they can remain connected to their alma maters. Institutions can benefit greatly from building such bridges. The paper aims to discuss these issues. Design/methodology/approach – Capella University has created a virtual chapter affiliated with the International Society for Performance Improvement where alumni, learners, and faculty can network in meaningful ways to address the interests and needs of all parties. Five key considerations and 12 purposeful activities that have proven to be critical to the success of the collaborative, virtual chapter site are presented. Findings – Providing a virtual site where collaborative partners can work on meaningful projects that address mutual needs has proven to be beneficial to all parties involved. The university has clearly benefited from the authentic advertising that alumni provide. Alumni have benefitted from opportunities to work with the university in meaningful ways that enhance their vitaes. Learners are motivated to persist in their academic programs. And faculty are inspired to witness the impact of their work via the alumni. The virtual chapter site has been a valuable resource that facilitates a positive return for all involved. Originality/value – Virtual chapters that connect alumni, learners, and faculty fill a critical need in an economy where budgets tighten as competition increases in higher education.

Bussinessmen, companies and traders put money into advertising. But they require these ads to bring the desired effect -- i.e. new customers, sales, revenues. Affiliate marketing allows exactly all of that. The objective of this diploma thesis is to describe the affiliate marketing (kind of performance advertising on the internet) from the perspective of the advertiser and further evaluate affiliate marketing as a suitable form of promotion for a particular Czech company. There will also be the affiliate program analysis, its realization and description of affiliate program management.

This diploma thesis treats of affiliate marketing in the Czech Republic and is divided up into two parts.The first, the theoretical one, is about explaining of affiliate marketing in general, historical milestones of affiliate marketing, affiliate networks, affiliate programs, but also about online and offline marketing and other affiliate marketing related terms. The own part of work includes a survey results researching awareness of affiliate marketing among respondents and their perceiving of online advertising, then SWOT matrixs identifying of strenghts, weaknesses, opportunities and threats of affiliate marketing as for merchants as for partners. At least but not last there are explored affiliate softwares for smaller merchants and also costs of affiliate marketing in the first year and consequently reviewed and eventually selected the best possible option for czech market.

La plataforma i els ecosistemes representen models cada vegada més ubics per organitzar l’activitat econòmica en sectors empresarial i tecnològic. Aquesta tesi representa un avanç en l’explicació dels fenòmens observats en ecosistemes diferents: programes de màrqueting d’afiliació programari empresarial. L'objectiu empresarial pràctic i global per a cadascun dels ecosistemes és entendre com les empreses centrals de cada àmbit gestionen els esforços de centenars o fins i tot milers de col•laboradors la feina deis quals gira al voltant de la plataforma de l’empresa principal. Aquesta tesi pretén omplir diversos buits de la literatura existent. En primer lloc, les recerques prèvies sobre els límits organitzatius s’han basat principalment en teories aïllades, com l’economia de costos de transacció. En la tesi, complementem aquestes teories amb les teories més recents sobre plataformes i ecosistemes, i oferim més coneixements teòrics i l’ampliació del tema a partir de les nostres observacions empíriques. Suggerim que hi ha una compensació fonamental entre la creativitat i el control central en plataformes o ecosistemes tecnològics. La creativitat sense control pot conduir a una excessiva fragmentació i a una qualitat variable, cosa que podria crear una percepció general de l’ecosistema negativa, i podria afectar la capacitat dels contribuïdors per desenvolupar les seves activitats de manera rendible. A més, hi ha el risc que l’activitat no regulada de tercers parts pugui portar el desenvolupament de l’ecosistema en direccions incompatibles amb la visió del patrocinador central. D’altra banda, uns mecanismes de control excessius o mal dissenyats poden perjudicar la creativitat i la innovació, i també la salut i el creixement de l’ecosistema. En segon lloc, argumentem que la recerca sobre els mecanismes de govern i control està menys desenvolupada o madura que el discurs sobre les fases de creativitat, i cal parar-hi més atenció per entendre aquesta interdependència fonamental entre la creativitat i el control. En tercer lloc, sostenim que les recerques anteriors han tendit a considerar els ecosistemes tecnològics homogenis, i han assumit que la governança és uniforme per a totes les parts. Proposem que cal fer una recerca empírica que adopti un punt de vista més subtil de la governança d’ecosistemes tecnològics, que reconegui que els rols dels participants varien i, encara més important, que la governança ha d’abastar l’heterogeneïtat en tot l’ecosistema, fins i tot en aquells rols semblants. Finalment, una gran part de la literatura existent vinculada a les relacions entre empreses ha tendit a centrar-se o en la creació o en el control, però calen estudis empírics més detallats que tractin sobre la tensió entre aquestes dues forces. Aquesta tesi fa diverses contribucions a la teoria existent, incloses unes importants observacions empíriques en dos ecosistemes empresarials grans i complexos, i el desenvolupament teòric referent als esforços de les empreses principals en aquests ecosistemes per encoratjar la generativitat de terceres parts mantenint un grau de control sobre les seves contribucions a la plataforma central.
Las plataformas y los ecosistemas representan modelos cada vez más ubicuos para organizar la actividad económica en sectores empresarial y tecnológico. Esta tesis representa un avance en la explicación de los fenómenos observados en dos ecosistemas distintos: programas de marketing de afiliación y software empresarial. El objetivo empresarial práctico y global para cada uno de los ecosistemas es entender cómo empresas centrales en cada ámbito gestionan los esfuerzos cientos o incluso miles de colaboradores cuyo trabajo gira en torno a la plataforma de la compañía principal. Esta tesis pretende llenar varios vacíos de la literatura existente. En primer lugar, las investigaciones previas sobre los límites organizativos se han basado principalmente en teorías aisladas, como la economía de costes de transacción. En la tesis, complementamos estas teorías con las teorías más recientes sobre plataformas y ecosistemas, y ofrecemos más nociones teóricas y la ampliación del tema basándonos en nuestras observaciones empíricas. Sugerimos que existe una compensación fundamental entre la creatividad y el control central en plataformas o ecosistemas tecnológicos. La creatividad sin control puede llevar a una fragmentación excesiva y a una calidad variable, lo que podría crear una percepción general del ecosistema negativa, y podría afectar la capacidad de los contribuidores para desarrollar sus actividades de manera rentable. Además, existe el riesgo de que la actividad no regulada de terceras partes pueda llevar el desarrollo del ecosistema en direcciones incompatibles con la visión del patrocinador central. Por otro lado, unos mecanismos de control excesivos o mal diseñados pueden dañar la creatividad y la innovación, así como la salud y el crecimiento del ecosistema. En segundo lugar, argumentamos que la investigación sobre los mecanismos de gobierno y control está menos desarrollada o madura que el discurso sobre las fases de creatividad, y es necesario prestarle atención para entender esta interdependencia fundamental entre la creatividad y el control. En tercer lugar, sostenemos que las investigaciones anteriores han tendido a considerar los ecosistemas tecnológicos como homogéneos, asumiendo que la gobernanza es uniforme para todas las partes. Proponemos que existe la necesidad de realizar una investigación empírica que adopte un punto de vista más sutil de la gobernanza de ecosistemas tecnológicos, que reconozca que los roles de los participantes varían y, lo más importante, que la gobernanza debe abarcar la heterogeneidad en todo el ecosistema, incluso aquellos roles parecidos. Por último, gran parte de la literatura existente vinculada a las relaciones entre empresas ha tendido a centrarse o en la creación o en el control, pero son necesarios estudios empíricos más detallados que traten sobre la tensión entre estas dos fuerzas. Esta tesis realiza varias contribuciones a la teoría existente, incluidas unas importantes observaciones empíricas en dos ecosistemas empresariales grandes y complejos, y el desarrollo teórico referente a los esfuerzos de las empresas principales en dichos ecosistemas para alentar la generatividad de terceras partes manteniendo un grado de control sobre sus contribuciones a la plataforma central.
Platforms and ecosystems represent increasingly ubiquitous models for organizing economic activity in business and technology. This thesis represents an effort to explain observed phenomena in two distinct ecosystems: affiliate marketing programs and business software. The overall practical business objective for each is to understand how the core firm(s) in each domain manage the efforts of hundreds or even thousands of contributors whose work centers around the core company's platform. This thesis addresses several gaps in the literature. First, prior research on organizational boundaries has relied primarily on single theories such as transaction cost economics. We complement TCE with the more recent theories of platforms and ecosystems, offering further theoretical grounding and extension based on our empirical observations. We suggest that there is a fundamental tradeoff between creativity and control salient in technology platforms or ecosystems. Creativity without control can lead to excessive fragmentation and variable quality, which could create a negative overall perception of the ecosystem, and could affect the ability of niche contributors to profitably develop their activities. In addition, there is the risk that unregulated third-party activity may take ecosystem development in directions inconsistent with the vision of the core sponsor. On the contrary, excessive control or poorly designed control mechanisms can hurt creativity and innovation, also damaging the health and growth of the ecosystem. Second, we argue that research on governance and control mechanisms is less developed or mature than discourse on creativity phases, and therefore warrants attention in order to understand this critical interdependence between creativity and control. Finally, we contend that prior research has tended to view technology ecosystems as homogeneous, assuming that governance is uniform for all parties. We propose that there is a need for empirical research which adopts a more subtle view of technology ecosystem governance, acknowledging that participant roles vary, but more importantly, governance across the ecosystems must embrace heterogeneity, even for similar participant roles. Finally, much of the extant literature related to relationships between firms has tended to focus on either creation or on control, but there is a need for more detailed empirical studies which address the tension between these two forces. This thesis makes several contributions to extant theory, including substantial empirical observations in two large and complex business ecosystems, and theoretical development pertaining to efforts of core firms in such ecosystems to encourage third-party generativity while maintaining a degree of control over the third-party contributions to the core platform.

The main goal of my thesis is to create realistic and applicable marketing agency business plan. The secondary goal is to observe and analyze market status and try to forecast future trends based on Czech and foreign market signals. Marketing agency business plan is based on market analysis and data collection from online sources. Agency is already on the Czech market due to that my thesis include knowledge and experiences from real life business environment. Future forecast of trends in affiliate marketing is based on trends until 2018. Main benefit of my thesis is creating awareness of affiliate marketing in Czech Republic. Affiliate marketing is on the edge of online marketing channels. Another benefit is in future forecast of affiliate marketing trends. Marketing agency business plan is and will be applied in real business environment.

Affiliate marketing is one of the oldest forms of marketing in which one refers someone to any online product (Open Topic, n.d.). When the consumer buys this product on the basis of the given recommendation, then the person who has referred him receives a commission. This commission could vary from $1 to $10000, on the basis of the type of product which has been referred (Open Topic, n.d.). The rapid development of the term “Affiliate marketing” which is a performance based internet marketing practice, has made the online selling market even more competitive. Many companies are now venturing into the forming or improving their affiliate programs and giving higher incentives to keep the affiliates loyal. This study is a qualitative study about the Affiliate program presently run by Amazon Company.

This chapter will provide a description of affiliate marketing models, their advantages and disadvantages. A lot of companies use affiliate marketing models for providing better consumer acquisition and sales results in online arena recommending to other companies or users their products or services. The authors present business case of Catena Media and Askgamblers.com, the leading Casino Affiliate Business Model. Affiliate programs are business that use affiliate marketing to promote their casino worldwide. Today most online casinos offer commissions to private advertisers for sending traffic to their website. They usually use commission-based fee or revenue sharing models to pay affiliates.

The different tools used in digital marketing are meant to increase the web traffic. One of the important components is Affiliate Marketing. This chapter will bring huge transitions in industry of digital marketing. The affiliate marketing has benefits of increasing customer satisfaction and value driven efficiency in any organization. The study of affiliate programs need to be activated in organizations in order to exploit the potential of same. The companies like Amazon, snapdeal, and flipkart are running affiliate programs and the brand of these companies remain unbeatable. The purpose behind affiliate marketing is to use publisher or affiliate website for promotion of merchant's own products. The underlying benefit is its low customer acquisition cost and marketing expenses.

Affiliate marketing, without a doubt, is the quickest and easiest way to make some profit on the World Wide Web. Aside from this, affiliate marketing brings many benefits like minimum to zero financial investment to start out with this earning stream, a variety of programs to choose from, unlimited number of programs to join, extravagant commission schemes ranging from 20% to 90% of the selling price, get paid as you produce results. You're not handcuffed by time, you can work at your own pace; No limit as to how much you can earn. Because of these amazing benefits, millions of online users have tried their hands in affiliate marketing. The affiliate marketing space has matured quite a bit since 1994, when the Olim brothers began their first affiliate program at CDnow. The “buy web” program revolutionized advertising and marketing on. The Internet by shifting the “burden of response” from advertisers to content producers.

Integrating digital activities into the broader strategy can be challenging for institutions providing online education they don't have yet strong digital capabilities. Indian educational institutes and universities lack in digital strategy skills to conceive a comprehensive plan for responding quickly to customer queries. Digital activities are an increasingly important part of any marketing and sales strategy. The ability to harness the power of digital platforms in delivery of educational courses cannot be denied. The organization should no longer be only concerned with simple act of providing digital course, but also with the innovative strategies through which they interact with students and create learning environment that is innovative, active, and challenging. Digital learning plays a vital role in the skills landscape.

Most ethnomusicology graduate programs emphasize research and teaching, with rare mentions of how to apply those skills beyond the academy or how to develop additional skills that might serve an ethnomusicology graduate student in their hunt for meaningful employment. In this chapter, the author discusses how to implement the idea of connecting music to social justice from the beginning of an ethnomusicology curriculum. The author advocates for incorporating more public scholars into the classroom environment and taking students out of the classroom into those public spaces, from museums to out-of-school arts programs to philanthropic institutions to service organizations. The chapter illustrates how to balance the academic syllabus with listening to and creating podcasts, reading blogs, long-form journalism, and professional organization publications affiliated with museums, arts nonprofits, and libraries, as well as specific job functions such as development, community engagement, marketing. The chapter explores how to reduce elitism against those who choose not to pursue a PhD beyond their master’s research and how to reconceive social justice-centered research in an entirely new environment.

The widespread adoption of e-commerce over the past two decades has transformed businesses and sparked novel marketing strategies. In affiliate marketing individuals sign up with companies to promote or sell their products in independent venues such as blogs and channels controlled by the affiliate, receiving compensations for their actions. This work analyzes Clube Hurb, a real and large affiliate marketing program, considering the affiliate network structure, the revenue generated by affiliates, and their relationship. While the network is largely fragmented (90.7% of the affiliates are isolated) and most affiliates never sell (99.5%), different network and revenue statistics exhibit heavy-tailed behavior and are sometimes correlated. The findings shed light on affiliate marketing dynamics and can drive future studies to improve performance.