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Articoli di riviste sul tema "Airlines – South Africa – Marketing"

Autore: Grafiati

Pubblicato: 4 giugno 2021

Ultima modifica: 1 febbraio 2022

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1

Townsend, Stephanie, e Geoff Bick. "Kulula.com: now anyone can fly in South Africa". Emerald Emerging Markets Case Studies 1, n. 1 (1 gennaio 2011): 1–28. http://dx.doi.org/10.1108/20450621111126792.

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Subject area Marketing. Study level/applicability This case can be used in a principles of marketing course, at Introductory, Executive or MBA level, it is particularly suitable as a case on promotions policy as one of the 4-P's, to illustrate the role of marketing communications as part of an integrated marketing strategy, or to illustrate the building of a service brand. Case overview The case illustrates a number of practical marketing issues: the marketing challenges of launching a budget airline: gaining high visibility and awareness with a relatively low share of voice; the relationship between an organisation and its advertising agency; the requirement to maintain a consistent marketing strategy over time, but to adapt the execution as market dynamics impact the consumer. Given the dynamics of most industries, kulula.com cannot afford to be complacent, as new entrants are always on the horizon. The dilemma facing Gidon Novick and his team is to rethink the sustainability of its current strategy, how to grow and protect its position, as well as the relationship with its advertising agency and its communication strategy – is a more relevant campaign or a new agency required to keep the marketing communications interesting and current? Expected learning outcomes The expected learning outcomes are: to analyse the success of communications campaigns; to explore the issue of client/agency relationships; to understand brand building strategies, how to create a distinctive position, and how to build a services brand; To understand the key success factors for a low-fare niche positioning strategy, and to examine the sustainability of this low-fare strategy; and to identify some product line extension opportunities for kulula.com. Supplementary materials Teaching note.

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Cant, Michael Colin, e Michael Du Toit. "Identifying The Factors That Influence Retail Customer Loyalty And Capitalising Them". International Business & Economics Research Journal (IBER) 11, n. 11 (26 ottobre 2012): 1223. http://dx.doi.org/10.19030/iber.v11i11.7370.

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Much has been said about loyalty and the advantages that a loyal customer base offers to an organisation and more specifically to retail customers. With more than 2 billion loyalty programme memberships including hotel, supermarket, airline and financial services in the United States alone it is clear that loyalty programmes are an essential part of the marketing plan and strategy of retail organisations a road to survival, growth and profits. This study focussed on one particular clothing retailer in Gauteng that on its own represents 20.3% of the market making it the largest clothing retailer in South Africa. Gauteng was selected due to its stature as the largest clothing retailer in South Africa and also the nature of its customer base which consists of three distinct groups of customers: (1) cash only non-loyalty programme members, (2) cash only loyalty programme members, and (3) credit customers who purchase on terms. This study investigated the factors that influence customer loyalty amongst members of a retail loyalty programme in the apparel retail industry and found that the two most important drivers of customer loyalty were merchandise availability and customer service related variables. Price did not feature as an important driver of loyalty opening opportunities for retailers to focus on loyalty marketing strategies that do not revolve solely around price but rather focus on long-term relationship building. The responses received from this research were illuminating and will be of value to retailers who have an existing loyalty programme or are contemplating the starting of a programme.

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Mhlanga, Oswald. "Drivers of efficiency and their influence on airline performances in South Africa: a bootstrapped meta-frontier approach". International Journal of Culture, Tourism and Hospitality Research 14, n. 1 (17 novembre 2019): 121–35. http://dx.doi.org/10.1108/ijcthr-06-2019-0109.

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Purpose This paper aims to identify drivers of efficiency and their influence on airline performances in South Africa. Unfortunately, the methods currently used to measure airline efficiency fail to address the heterogeneity problem, which blurs inefficiency. Design/methodology/approach To remedy the heterogeneity problem, this paper adopts the meta-frontier framework to identify drivers of efficiency. The interesting feature of the model is that it ensures that heterogeneous airlines are compared based on one homogeneous technology. The model is tested using a panel data sample of nine South African airlines, which operated from 2015 to 2018. Findings The paper demonstrates that structural drivers, namely, “aircraft size”, and “airline ownership” and one executional driver, namely, “the cost structure” significantly influence (p < 0.05) airline efficiency thereby corroborating evidence from some prior studies. Research limitations/implications First, because of the small size of the industry, fewer airlines and a lack of detailed data, the study could not consider other important factors such as optimal routing and network structure. Second, a more rigorous analysis over a period of time would yield better understanding about the growth of the industry in South Africa and recognise the variation in the influence of drivers of efficiency on airline performances over time. Practical implications The results have potential policy implications. First, as the market in South Africa is too small to operate with a smaller aircraft probably, for airlines that operate with smaller aircraft to operate efficiently they should first identify niche markets where they can have a route monopoly. Second, while all state-owned airlines are perfect statehood symbols that define and represent countries, most state carriers in South Africa are highly inefficient. The researcher recommends policymakers to privatise state airlines or seek equity partners. Many nationalised airlines have turned losses to profits in the run-up to privatisation. British Airways, once a large burden on the British taxpayer, is now one of the world’s most efficient airlines. After the privatisation of Air France and Iberia, all two turned from loss-making concerns into profitable airlines. It, therefore, makes no sense for the South African government to expect state carriers to pursue a commercial mandate with such political interference. The very notion of efficiency itself is at risk. Originality/value This paper is a first attempt to identify drivers of operational efficiency using a bootstrapped meta-frontier approach in the airline industry in South Africa. By applying the meta-frontier approach the paper ensures that all heterogeneous airlines are assessed based on their distance from a common and identical frontier.

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Sargeant, Adrian, e P. Msweli. "Network Marketing in South Africa". Journal of International Consumer Marketing 11, n. 3 (30 settembre 1999): 51–66. http://dx.doi.org/10.1300/j046v11n03_04.

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Mhlanga, Oswald, Jacobus Steyn e John Spencer. "The airline industry in South Africa: drivers of operational efficiency and impacts". Tourism Review 73, n. 3 (20 agosto 2018): 389–400. http://dx.doi.org/10.1108/tr-07-2017-0111.

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Purpose The airline industry is structurally challenged by its very nature, because of high overhead and capital costs. This is further exacerbated by macro-predictability and micro-uncertainty, thereby making it difficult for airlines in South Africa to attain operational efficiency. The purpose of this study is to identify drivers of operational efficiency and their impacts on airline performances in South Africa. Design/methodology/approach An extensive data collection using primary and secondary sources enabled the researchers to gather data on all the airlines operating in South Africa, for the period of 2012-2016, on a variety of parameters. A two-stage empirical analysis was carried out, which involved estimation of operational efficiencies during the first stage by using data envelopment analysis (DEA) and determination of performance drivers during the second stage by using a two-way random-effects generalised least squares regression and also a Tobit model. Findings From the study, it is clear that two structural drivers, namely, “aircraft size” and “seat load factor”, and two executional drivers, namely, “low cost business model” and “revenue hours per aircraft”, significantly impacted (p < 0.05) positively on airline efficiencies in South Africa. To improve efficiency, management should first concentrate on the drivers that can be changed in the short-term (executional drivers) and later focus on the drivers that require long-term planning (structural drivers). However, among the structural drivers, only “aircraft families” had a negative impact on airline efficiencies, whilst among executional drivers, only “block hours” negatively impacted on airline efficiencies. Research limitations/implications Despite the importance of this study, it is not free of limitations. Firstly, because of the small size of the industry, fewer airlines and lack of detailed data, the study could not consider other important factors such as optimal routing and network structure. Secondly, although non-aeronautical revenues have become increasingly important in airline management, they were not included in this study. Further studies may investigate the impact of these factors on airline efficiency. Practical implications The results have potential policy implications. Firstly, as the domestic airline market in South Africa is too small to operate with a smaller aircraft efficiently, airlines that intend to make use of smaller aircraft should first identify niche markets where they can have a route monopoly, such as SA Airlink. Secondly, as block time negatively affected airline efficiency, airlines can undertake schedule adjustments to reduce block time and thus improve technical efficiency. Originality/value This paper is a first attempt to identify drivers of operational efficiency in the airline industry in South Africa. The results indicate that DEA is a useful tool to identify factors impacting airline efficiency and could improve airline performances in South Africa.

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Karam, Aly H. "Marketing and architects in South Africa". Engineering, Construction and Architectural Management 10, n. 6 (dicembre 2003): 402–12. http://dx.doi.org/10.1108/09699980310509372.

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Tustin, Deon H. "Marketing communication budget practices in South Africa". Communicatio 30, n. 1 (gennaio 2004): 166–74. http://dx.doi.org/10.1080/02500160408537992.

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Echendu, Joe Amadi, Marthinus W. Pretorius e Thomas Baaken. "Science marketing empirical data from South Africa". International Journal of Technology Intelligence and Planning 2, n. 2 (2006): 129. http://dx.doi.org/10.1504/ijtip.2006.011304.

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Du Plessis, TA, e RCB Stevens. "Marketing of irradiated commodities in South Africa". Radiation Physics and Chemistry (1977) 25, n. 1-3 (gennaio 1985): 75–79. http://dx.doi.org/10.1016/0146-5724(85)90252-3.

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Melaia, Stuart, Russell Abratt e Geoff Bick. "Competencies of Marketing Managers in South Africa". Journal of Marketing Theory and Practice 16, n. 3 (luglio 2008): 233–46. http://dx.doi.org/10.2753/mtp1069-6679160304.

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Mantey, Nicholas O., e Vannie Naidoo. "Service Quality Failure and Recovery Imperatives: Implications for Airlines Owned by South Africa". Journal of Economics and Behavioral Studies 8, n. 4(J) (5 settembre 2016): 67–78. http://dx.doi.org/10.22610/jebs.v8i4(j).1364.

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This article reports on a study that examined service quality and recovery among South African airlines. Service quality is pivotal in the airline industry as service failures could negatively affect operations. The authors created the acronym â€œAOSAâ€ which stands for â€œairlines owned by South Africaâ€ for the purposes of anonymity and confidentiality in order to protect the airlinesâ€™ identity. A quantitative research approach was used with a cross-sectional analysis (sample survey) conducted with passengers of South African-owned airlines. The questionnaire was designed using a Likert scale tool, adapted to the SERVQUAL model. A non-probability convenient sampling method was used to collect primary data from 684 passengers at O.R.Tambo International Airport in Johannesburg and King Shaka International Airport in Durban. The key findings were that: (1) significant statistical gaps exist between passengersâ€™ expectations and perceptions of AOSAâ€™s service quality and that unsatisfactory service quality is antecedent to service failure. (2) Unsatisfactory service quality is tantamount to service failure in the provision of services by AOSA. (3) A significant positive correlation exists between service quality and the dimensional variables of tangibility, reliability, responsiveness, assurance, and empathy of AOSA. In conclusion, AOSA service quality is unsatisfactory, and management should take steps to empower and train staff in service recovery techniques in other to avoid service failures.

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Stacey, Nicholas, Corné van Walbeek, Mashekwa Maboshe, Aviva Tugendhaft e Karen Hofman. "Energy drink consumption and marketing in South Africa". Preventive Medicine 105 (dicembre 2017): S32—S36. http://dx.doi.org/10.1016/j.ypmed.2017.05.011.

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Nieuwoudt, W. L., C. G. Gillitt e G. R. Backeberg. "WATER MARKETING IN THE CROCODILE RIVER, SOUTH AFRICA". Agrekon 44, n. 3 (settembre 2005): 383–401. http://dx.doi.org/10.1080/03031853.2005.9523718.

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Masocha, Reginald, Busiswa Buso e Olawale Fatoki. "Competitive Marketing by Immigrant SMMEs in South Africa". Journal of Social Sciences 50, n. 1-3 (13 luglio 2017): 124–32. http://dx.doi.org/10.1080/09718923.2017.1311727.

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Abratt, Russell, e Joy Russell. "Relationship marketing in private banking in South Africa". International Journal of Bank Marketing 17, n. 1 (febbraio 1999): 5–19. http://dx.doi.org/10.1108/02652329910254000.

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Petzer, D. J., e C. F. De Meyer. "Trials and tribulations: marketing in modern South Africa". European Business Review 25, n. 4 (21 giugno 2013): 382–90. http://dx.doi.org/10.1108/ebr-02-2013-0016.

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Pirie, Gordon H. "Southern African Air Transport After Apartheid". Journal of Modern African Studies 30, n. 2 (giugno 1992): 341–48. http://dx.doi.org/10.1017/s0022278x00010752.

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Aviation in Southern Africa was subject throughout the 1980s to increasingly intense political pressures. As ever, the cause was protests about apartheid. The severe blow that black African countries dealt to South African Airways (S.A.A.), the Republic's state-owned national airline, in the 1960s by withdrawing overflying rights was magnified by similar action from a wider spectrum of non-African governments. In the mid-1980s, Australia and the United States of America, for example, revoked S.A.A.'s landing rights, and forbad airlines registered in their countries from flying to South Africa. Other carriers, such as Air Canada, closed their offices and then terminated representation in South Africa.

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Watson, Angela, e Daphne Halkias. "Measuring the creativity of marketing vs. non-marketing professionals in South Africa". International Journal of Teaching and Case Studies 7, n. 3/4 (2016): 289. http://dx.doi.org/10.1504/ijtcs.2016.080930.

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Watson, Angela, e Daphne Halkias. "Measuring the creativity of marketing vs. non-marketing professionals in South Africa." International Journal of Teaching and Case Studies 7, n. 3/4 (2016): 1. http://dx.doi.org/10.1504/ijtcs.2016.10001479.

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le Roux, Elizabeth. "‘Unique perspectives on South Africa’: imagining South Africa through the Homebru book marketing campaign, 2002–2012". Critical Arts 28, n. 5 (3 settembre 2014): 809–27. http://dx.doi.org/10.1080/02560046.2014.970813.

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Alhassan, Abdul Latif, e Nicholas Biekpe. "Pricing power in insurance markets: evidence from South Africa". International Journal of Bank Marketing 37, n. 5 (1 luglio 2019): 1371–92. http://dx.doi.org/10.1108/ijbm-10-2018-0297.

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Purpose In less competitive markets, firms with market power are likely to exercise pricing power by setting output prices above their marginal cost, inducing welfare losses from resource misallocation, managerial inefficiency and market instability. In order to address such market imperfections, it is important for regulatory authorities to identify the sources of pricing power and devise policies to address their adverse effects. In this context, the purpose of this paper is to undertake an empirical analysis to identify the determinants of pricing power in the South African non-life insurance market. Design/methodology/approach The authors estimate the Lerner competitive index as the proxy for pricing power using annual data on 79 firms from 2007 to 2012. In the second stage, the paper employs panel regression techniques in the ordinary least squares, random effects and generalised method of moment’s estimations to examine the effect of insurer level characteristics on pricing power. Findings The authors find the market to be characterised by firms with high pricing power. Domestic-owned insurers are found to exercise high pricing power compared with foreign-owned insurers. The authors also identify size, cost efficiency, product line diversification, market concentration, leverage and reinsurance contracts as the significant predictors of pricing power in the market. Finally, through a quantile regression analysis, the authors find the effect of cost efficiency, business line diversification and reinsurance to be heterogeneous across different quantiles of pricing power. Practical implications The findings provide regulatory authorities with useful indicators in addressing anti-competitive behaviour in high pricing power to enhance the stability of the insurance market and improve consumer welfare and economic development. Originality/value To the best of the authors’ knowledge, this is first paper to examine the determinants of pricing power and competitive behaviour in an insurance market.

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Abratt, Russell, e Thabiso Nsenki Mofokeng. "Development and management of corporate image in South Africa". European Journal of Marketing 35, n. 3/4 (1 aprile 2001): 368–86. http://dx.doi.org/10.1108/03090560110382075.

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Gathers empirical evidence on how South African organisations manage their corporate image management process. The aim is to establish whether one of the leading models of the corporate image management process is applicable to practitioners in the area. While there is renewed interest in both academic and management circles, relatively few studies exist in the area of image management. In‐depth interviews with ten organisations that substantially changed their images recently were undertaken. The results are reported and confirm that the current knowledge and constructs on the corporate image management process are being put into practice by marketers.

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Gibson, Liza. "South Africa is to publish complaints about drug marketing". BMJ 336, n. 7634 (3 gennaio 2008): 15.5–15. http://dx.doi.org/10.1136/bmj.39429.521123.db.

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Olivier, Deon. "South Africa poised to become a loyalty marketing gem". Journal of Consumer Marketing 24, n. 3 (8 maggio 2007): 180–81. http://dx.doi.org/10.1108/07363760710746184.

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ROGERSON, C. M. "PLACE MARKETING FOR LOCAL ECONOMIC DEVELOPMENT IN SOUTH AFRICA". South African Geographical Journal 81, n. 1 (aprile 1999): 32–43. http://dx.doi.org/10.1080/03736245.1999.9713659.

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Morris, Michael H., e Leyland F. Pitt. "Implementing marketing strategies in the US and South Africa". Long Range Planning 27, n. 1 (febbraio 1994): 56–71. http://dx.doi.org/10.1016/0024-6301(94)90007-8.

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Nel, Jacques, e Christo Boshoff. "Traditional-bank customers' digital-only bank resistance: evidence from South Africa". International Journal of Bank Marketing 39, n. 3 (20 gennaio 2021): 429–54. http://dx.doi.org/10.1108/ijbm-07-2020-0380.

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PurposeDigital-only banks are emerging as challenger banks to the traditional-bank business model in South Africa. However, traditional-bank customers could resist the use of digital-only banks, theoretically due to their satisfaction with the status quo. Consequently, inertia arising from bias to traditional banks based on status quo satisfaction could engender their resistance to become customers of digital-only banks. The objective of the study, therefore, is to investigate how traditional-bank customers' inertia influences digital-only bank resistance.Design/methodology/approachBased on a literature review, digital-only bank adoption barriers and cognitive-based initial distrusting beliefs were identified as mediators of the influence of inertia on digital-only bank resistance. To test the mediation model empirically, data was collected from 610 traditional-bank-only customers.FindingsThe five adoption barriers fully mediate the influence of inertia on cognitive-based initial distrusting beliefs. The five barriers in serial with cognitive-based initial distrusting beliefs partially mediate the influence of traditional-bank customers' inertia on digital-only bank resistance. Cognitive-based initial distrusting belief is an essential factor in the mechanism underlying the influence of traditional-bank customers' inertia on digital-only bank resistance.Originality/valueDigital-only banks are relatively new. Research is therefore lacking in consumer behavior explaining the use of digital-only banks by traditional-bank customers in the South African context. A further novelty of the study is the empirical assessment of mechanisms that explain the influence of inertia on cognitive-based initial distrusting beliefs, and the influence of inertia on resistance behavior.

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Kiboi, Jane W., Prof Paul Katuse e Prof Zachary Mosoti. "MACROECONOMIC DETERMINANTS OF DEMAND FOR AIR PASSENGER TRANSPORT AMONG SELECTED AIRLINES". Journal of Business and Strategic Management 2, n. 3 (5 luglio 2017): 101. http://dx.doi.org/10.47941/jbsm.173.

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Purpose: The purpose of this paper was to investigate the price and non-price determinants of demand for air passenger transport among selected airlines.Methodology: The study target population was airlines across the World. The study used a sample of 10 airlines across the World. The airlines included; British Airways, Ethiopian Airways, Emirates , Qatar Airways, Turkish Airlines, South Africa Airlines, China Southern Airlines, Kenya Airways, Egypt air and Air France. Secondary data of the selected airlines was collected from the International Air Transport Association (IATA) for the period from 2005 to 2014. The data collected was analyzed using STATA software to generate descriptive, trends and inferential statistics which were used to derive conclusions and generalizations regarding the population. The panel data regression model was used to determine the relationship between study variables.Results: Based on the findings, the study concluded that both domestic and global interest rates have a negative and significant effect on demand for air passenger transport. Further, the study concluded that GDP growth (domestic), GDP growth (global) and GDP per capita have a positive and significant effect on demand for air passenger transport.Recommendations: Based on the findings, the study recommended that, at a macro level, airlines should consider adjusting their travel prices using the directional movements of the above mentioned variables as a guideline. Based on the findings, the study recommended that governments should use the study of demand drivers to forecast their capital investment plan for the improvement of the air transportation systems in their respective countries and design policies that require use of the demand drivers observed in this study for planning of aviation infrastructure expansion.

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E T, Maziriri, e Chinomona E. "Modeling the Influence of Relationship Marketing, Green Marketing and Innovative Marketing on the Business Performance of Small, Medium and Micro Enterprises (SMMES)". Journal of Economics and Behavioral Studies 8, n. 3(J) (3 luglio 2016): 127–39. http://dx.doi.org/10.22610/jebs.v8i3(j).1294.

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Small, Medium and Micro Enterprises (SMMEs) are considered as economic engines for many countries. In South Africa, the Small, Micro and Medium Enterprises (SMMEs) sector has been acknowledged as the driving force to foster economic growth and job creations. This paper aimed at examining how relationship marketing, green marketing and innovative marketing influence the business performance of Small, Medium and Micro Enterprises (SMMEs) in Southern Gauteng, South Africa. The study utilized a quantitative research paradigm. A structured questionnaire consisting of validated scales for relationship marketing, green marketing, innovative marketing and business performance was administered to a sample of 231 SMMEs managerial employees in the Southern Gauteng region of South Africa. Smart PLS was used to analyze the data and the results indicated that there are positive relationships between the posited research variables. Implications of the findings are discussed and limitations and future research directions are alluded to.

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Ramasobana, Morongwa, e Olawale Fatoki. "Business Attributes and Marketing Communication Strategies of SMEs in South Africa". Journal of Economics and Behavioral Studies 9, n. 6 (15 gennaio 2018): 90–97. http://dx.doi.org/10.22610/jebs.v9i6.2007.

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The purpose of this study was to investigate business attributes and marketing communication practices of SMEs in South Africa. This study adopted the quantitative research design with a descriptive research method. Data was collected through the use of self-administered questionnaires in a survey. Descriptive statistics, ANOVA and regression analysis were used to analyse data. The results revealed that some marketing communication tools indicate that there is no significant difference in the marketing communication tools adopted by SMEs on the basis of business attributes. In addition, some marketing communication tools indicated that there is a significant difference in the marketing communication tools adopted by SMEs on the basis of business attributes. This study recommended that SMEsâ€™ owners should consider their business factors when selecting the marketing communication strategies and equip themselves with the knowledge of marketing communication.

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Chummun, Zaheenah B., e Christo A. Bisschoff. "Investigating the Marketing of Micro-insurance Products in South Africa". Journal of Economics 5, n. 1 (aprile 2014): 57–65. http://dx.doi.org/10.1080/09765239.2014.11884984.

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Corbishley, Karen M., e Roger B. Mason. "Selection of Causes According to Socio-Demographic Status in South Africa". Journal of Promotion Management 17, n. 2 (aprile 2011): 228–40. http://dx.doi.org/10.1080/10496491.2011.580686.

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Maanda, Penelope Maserame, Russell Abratt e Michela Mingione. "The Influence of Sport Sponsorship on Brand Equity in South Africa". Journal of Promotion Management 26, n. 6 (30 marzo 2020): 812–35. http://dx.doi.org/10.1080/10496491.2020.1745984.

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Duh, Helen, e Miemie Struwig. "Justification of generational cohort segmentation in South Africa". International Journal of Emerging Markets 10, n. 1 (19 gennaio 2015): 89–101. http://dx.doi.org/10.1108/ijoem-08-2012-0078.

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Purpose – The purpose of this paper is to look at the successful generational cohort segmentation from global and country-specific formative experiences in the USA, to examine the justification of cohort segmentation in South Africa. It also describes the demographic and psychographic characteristics of the latest consumer cohort – Generation Y for the interest of retailers and marketing managers. Design/methodology/approach – The study gathers secondary data by carefully scrutinizing books, journal articles, essays and dissertations. From these secondary sources, summaries of various findings and important scholarly insights into the qualifying factors for cohort formation and the important characteristics that make Generation Y an attractive consumer segment are provided. Findings – Findings show that, generational cohort segmentation is reserved for countries whose defining moments meet some qualifying conditions. South Africa can segment consumers in terms of generational cohorts because the historic and political defining events the country experienced fulfil the requirements for cohort formation. Particularly, apartheid is suggested to be the country-specific defining event backing the labelling of Generation X and Y South Africans. Generation X should thus be “the apartheid, socio-economic instability cohort” and Generation Y should be “the post apartheid socio-economically liberated cohort” Findings also show that Generation Y South Africans constitute a majority of the growing middle class, termed “Black Diamonds”. Originality/value – In addition to providing summaries of useful marketing-related reasons to target Generation Y consumers, this study assesses the qualification of South Africa’s historic and political events in forming consumer cohorts for generational marketing.

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Kallier, Safura Mohamed. "The focus of marketing communication efforts of smes within south Africa". Management & Marketing 12, n. 1 (28 marzo 2017): 140–54. http://dx.doi.org/10.1515/mmcks-2017-0009.

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Abstract Marketing communication is seen as a vital activity for the survival and success of SMEs. Traditionally tools such as pamphlets, local newspapers, posters and business cards were primarily used to promote SMEs. Today, however, the communication landscape has evolved due to technological advancements. As a result, there are many more communication tools that can be used by SMEs to conduct marketing communication activities of the business. The focus of this study is thus to determine the usage of traditional and technology-enabled marketing communication tools employed by SMEs in South Africa. A self-administered questionnaire was used to collect data from SMEs in South Africa. The results of this study indicate that most SMEs make use of e-media such as websites and e-mails as marketing communication tools. This article provides insight into the marketing communication tools that are being used by SMEs in South Africa which will contribute to the understanding of SMEs marketing practices. Studies suggest that there are many similarities regarding the challenges faced by SMEs globally and as such the findings of this study can be applied universally.

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McCoy, S., e P. J. Du Plessis. "The role of exhibitions in the marketing mix in South Africa". South African Journal of Economic and Management Sciences 3, n. 3 (30 settembre 2000): 459–68. http://dx.doi.org/10.4102/sajems.v3i3.2624.

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Exhibitions are a recognised component of a company's marketing mix, The medium however suffers from a distinct lack of integration and understanding in the broad marketing fraternity. Little research on the subject has been done and published, especially in South Africa. This exploratory study focuses on the use of the exhibition medium as a part of a company's marketing effort. Respondents question the return on investment and the measurability of the medium, while the benefits are in agreement with other published literature. Future research on the effectiveness of the medium and the impact of technology is recommended, as well as the viability of the medium on the marketing of services.

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Matiza, Tafadzwa, e Elmarie Slabbert. "South Africa's place brand: A marketing axiom to South Africa as a tourism destination?" Journal of Destination Marketing & Management 15 (marzo 2020): 100380. http://dx.doi.org/10.1016/j.jdmm.2019.100380.

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Cant, Michael Colin, e Adri Meyer. "Loyalty cards: Strategic marketing tool or wasted marketing effort?" Corporate Ownership and Control 10, n. 1 (2012): 187–93. http://dx.doi.org/10.22495/cocv10i1c1art3.

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The rapid rise and distinctive demands of black consumers after the apartheid era in South Africa has brought forward many opportunities for retailers. One of these opportunities is examining the purchase behaviour of black consumers if they possess a loyalty card. The purpose of this research was to investigate the purchasing habits of black South African consumers who possess a loyalty card, looking specifically at purchase frequency and polygamous loyal customers. In order to test various hypotheses, 65 black South African clients of two pharmaceutical outlets were surveyed. The results of the study indicated that a relationship does exist between the possession of a loyalty card and shopping frequency, as well as the relationship between polygamous loyalty and shopping frequency.

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Lappeman, James, Robyn Clark, Jordan Evans e Lara Sierra-Rubia. "The effect of nWOM firestorms on South African retail banking". International Journal of Bank Marketing 39, n. 3 (8 gennaio 2021): 455–77. http://dx.doi.org/10.1108/ijbm-07-2020-0403.

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PurposeThis study analysed the effect of online negative word-of-mouth (nWOM) firestorms in the retail banking sector. By understanding negative sentiment and sentiment recovery across an entire retail banking sector, the research exposed a unique view of banking in South Africa.Design/methodology/approachThe study made use of both a sentiment and topic analysis of over 1.7 million social media posts in South Africa. The methodology made use of both NLP and human validation techniques to measure changes in social media sentiment during online firestorms. This measurement included each of South Africa's major retail banks over a twelve month period.FindingsFrom the analysis, key trigger characteristics for these firestorms (product failures, service failures, social failures and communication failures) were categorised. In addition, the average duration of a firestorm was calculated and factors that impact sentiment recovery were explored.Originality/valueThe study was located in South Africa and, unlike firm level studies, researched nWOM for the whole retail banking sector. A theoretical footprint depicting the typical anatomy of a firestorm was derived in order to aid stakeholders to be more vigilant and better equipped to provide correct intervention in such times of crisis.

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Bick, Geoffrey, Andrew Beric Brown e Russell Abratt. "Customer perceptions of the value delivered by retail banks in South Africa". International Journal of Bank Marketing 22, n. 5 (agosto 2004): 300–318. http://dx.doi.org/10.1108/02652320410549638.

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41

Mswela, Mphoeng Maureen. "Does Albinism Fit Within the Legal Definition of Disability in the Employment Context? A Comparative Analysis of the Judicial Interpretation of Disability under the SA and the US Non-Discrimination Laws". Potchefstroom Electronic Law Journal 21 (29 giugno 2018): 1–37. http://dx.doi.org/10.17159/1727-3781/2018/v21i0a1684.

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South Africans with albinism are among the most marginalised and vulnerable citizens yet very little attention is paid to protecting them from human rights violations. There have been several calls by people with albinism in South Africa to be classified as disabled. The question of whether albinism is classified as a disability or not is a controversial legal one, which does not always have a straightforward answer. A literature search indicates that in South Africa no comprehensive and analytical study has been carried out on the subject of albinism and disability, whereas this has already been addressed in court cases in the United States of America. This paper anticipates addressing this gap within a legal perspective. The objective of such an analysis is to understand the construction of disability under the Employment Equity Act in order to shed light on whether people with albinism qualify for the protection, which is afforded to people with disabilities in the work place. Foreign case law and international human rights law could shed new light on this longstanding grey area or stimulate the development of novel legal analytical strategies. This paper reviews the nature of disability claims in the workplace on grounds of albinism in the United States context, including factors contributing to disability claims; assessing the degree of impairment and the guidelines in assessing albinism related disability. Prior to this discussion, the paper explores the current working definition of disability in South Africa, which stems from the IMATU case, which relied significantly on a foreign precedent; the Sutton v United Airlines case as there was no indigenous precedent in South Africa to fall back on. It will be argued that the Sutton v United Airlines decision, referred to in the IMATU case is based on an insufficiently inclusive definition of disability. Specific cases that relied on the Sutton v United Airlines decision as a persuasive authority in determining whether albinism is a disability or not, will also be examined. While the United States of America has struck down the decision in the Sutton v United Airlines and amended its legislation to include a broader and less restrictive definition of disability, which includes present as well as past conditions and a subjective component of perceived disability, the South African definition of disability still remains narrow and less inclusive. The United States of America's amended legislation does not contain an exhaustive definition of disability; rather, an equality-based framework was chosen which considers changing biomedical, social and technological developments. This new definition highlights the fact that the emphasis must be on whether discrimination occurred rather than adherence to a strict definition of disability. Such a framework of disability includes a socio-political aspect, which places emphasis on human dignity, respect and the right to equality. Against this background, the comparative analysis raises specific issues that deserve attention, in particular that the unique disadvantages and negative stereotyping suffered by people with albinism should be recognised as unlawful conduct against people with disabilities as defined by legislation. Put differently, the discussion calls for a broader approach to viewing disability, which includes both a social and a human rights perspective. In taking the position that albinism related discrimination is socially constructed, the article also explores the mandate of the Convention on the Rights of Persons with Disabilities in as far as it relates to the social construction of disability. The paper argues that the Convention on the Rights of Persons with Disabilities affords a direction for an analysis of the discrimination faced by persons with albinism.

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Roberts-Lombard, Mornay, Candice Burin e HB Klopper. "An Internal Marketing Perspective Within A Recruitment Service Environment In South Africa". Journal of Applied Business Research (JABR) 32, n. 1 (31 dicembre 2015): 45. http://dx.doi.org/10.19030/jabr.v32i1.9522.

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Abstract (sommario):

The primary objective of the study is to determine the influence of internal marketing on the brand image of a recruitment agency brand in South Africa. The perusal of the literature could not identify any direct studies on how the elements of the internal marketing mix of product, price, promotion, distribution, people, processes and physical evidence are ultimately linked to brand image within a recruitment agency environment in South Africa. This raises the question as to whether or not internal marketing has a positive influence on the brand image of recruitment agencies among their clients. Therefore the relationship between internal marketing and brand image needs to be explored, as this relationship could provide a means of reducing employee turnover and enhancing the performance and profitability of recruitment agencies. The population for the study was drawn from all registered recruitment agencies listed under the Association of Personnel Services Organisations (APSO). The selected sample of respondents was surveyed through an online self-administered survey distributed via a link in an email. A total of 1 123 questionnaires were completed. The data was analysed using multivariate regression statistics. The application of an internal marketing approach enables recruitment agencies to minimise employee turnover, aiding these agencies to gain strong brand images that result in higher levels of competitiveness and profitability. Successful internal marketing should have a positive influence on employee attitudes and actions and therefore enhance customer satisfaction. The integration of internal marketing into the organisation’s overall marketing strategy is therefore critical.

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Lazarus, John, Stephen Jeffery e Lisa Kaestner. "Mini-slings – concern regarding marketing of these devices in South Africa". South African Medical Journal 102, n. 3 (23 febbraio 2012): 110. http://dx.doi.org/10.7196/samj.5509.

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Cant, Michael. "Challenges Faced By SMEs In South Africa: Are Marketing Skills Needed?" International Business & Economics Research Journal (IBER) 11, n. 10 (19 settembre 2012): 1107. http://dx.doi.org/10.19030/iber.v11i10.7256.

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Abstract (sommario):

In South Africa the SME sector has been placed on the governments priority list for economic assistance and job creation. The government expects 500 000 jobs to be created every year for the next 10 years - the bulk which is expected to come from the SME sector. Research conducted by Bowler, Dawood and Page (2006) and Phakisa (2009) estimate that 40% of new business ventures fail in their first year, 60% in their second year, and 90% in their first 10 years of existence. There are numerous reasons for these failures and many authors have identified the challenges these businesses face. The research problem of this study emanates from the current high business failure rate as well as the lack of and need for marketing skills of South African SME managers. The research investigates the correlation between business success and the need for marketing skills and to what extent the lack of these skills influence the failure or success of the business. The research made a direct link to the lack of marketing skills and the failure of businesses as well as the fact that managers and owners are aware of these shortcomings that they have. The conclusion is that there is a positive correlation between the success of a business and the need for marketing skills in South African SMEs. The challenge that now faces government, educational institutions and businesses themselves is to develop these marketing skills in such a way that the chances of survival of these SMEs are increased.

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ELLIOTT, M. B., W. L. NIEUWOUDT e M. C. LYNE. "AN OPINION SURVEY ON ASPECTS OF BEEF MARKETING IN SOUTH AFRICA". Agrekon 26, n. 3 (ottobre 1987): 62–65. http://dx.doi.org/10.1080/03031853.1987.9524114.

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Thamaga-Chitja, Joyce, e Sheryl L. Hendriks. "Emerging issues in smallholder organic production and marketing in South Africa". Development Southern Africa 25, n. 3 (settembre 2008): 317–26. http://dx.doi.org/10.1080/03768350802212113.

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47

Makhitha, KM. "Supplier relationship marketing practices and small retailer performance in South Africa". Cogent Business & Management 6, n. 1 (1 gennaio 2019): 1672490. http://dx.doi.org/10.1080/23311975.2019.1672490.

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48

Makhitha, KM. "Marketing Strategies Of Small Craft Producers In South Africa: Practices And Challenges". Journal of Applied Business Research (JABR) 32, n. 3 (2 maggio 2016): 663–80. http://dx.doi.org/10.19030/jabr.v32i3.9649.

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The purpose of this research paper was to investigate the practices and challenges of marketing strategies of craft producers in Gauteng, South Africa (SA). As craft producers lack access to market they are unable to market their products successfully and face major challenges in marketing their products. A survey was conducted among 244 craft producers in Gauteng, South Africa (SA) to determine the marketing strategy practices and the challenges they face when marketing their products. The findings have shown that craft producers introduce new products from time to time and constantly improve existing products. Craft producers believe that their products are unique and of higher quality. They face challenges with the lack of demand for their products and the fact that it is not easy for them to identify customers that want their products. Craft producers need to decide on who they want to target with their products, determine the needs and then formulate an appropriate marketing mix element strategy to reach the chosen target market.

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S. Sipho, Makgopa. "Online social media usage of car dealerships in Gauteng Province, South Africa". Problems and Perspectives in Management 14, n. 3 (10 novembre 2016): 601–7. http://dx.doi.org/10.21511/ppm.14(3-3).2016.02.

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Abstract (sommario):

The concept of social media is top of the agenda for many organizations today. Decision makers, as well as marketers, try to identify ways in which organizations can make profitable use of social media platforms. The adoption of social media in marketing communication campaigns to carry the marketing communication message to the target audiences remains a challenge to organizations in the motor industry. The purpose of this paper was to establish an understanding of the online social media tools used by car dealerships in their marketing communication strategies and campaigns. In achieving the purpose of this paper, a qualitative research approach using semi-structured in-depth interviews with marketing personnel of different car dealerships in Gauteng province, South Africa was followed. In this paper, a qualitative content analysis was used to analyze primary data using Atlas ti version 10 computer software. The findings of this paper revealed that the use of social media platforms by car dealerships varied in terms of message content. Recommendations to stakeholders in the motor industry and future research directions are provided. Keywords: social media, marketing communications, communication channels, consumer-to-consumer communications, car dealerships. JEL Classification: M31, M37

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An, J., e A. Mikhaylov. "Russian energy projects in South Africa". Journal of Energy in Southern Africa 31, n. 3 (20 ottobre 2020): 58–64. http://dx.doi.org/10.17159/2413-3051/2020/v31i3a7809.

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From early 2019, South Africa and Russia have planned to increase their energy trade. Russia can become one of the world’s five largest energy exporters. This study examines of the cost of a kilowatt of electricity generated by coal power projects in South Africa and compares nuclear electricity with other types of green energy. This method must help to improve the management decision-making process in South Africa for energy exporta. Reasons for this persistence include the marketing strategies of Russian companies for seeking new markets in industrialised and postindustrial countries where, due to intensive competition, sales of Russian high-tech products are often unsuccessful. Renewable energy gives a chance to potentially reduce poverty in South Africa. The study concludes that imported crude oil is more suited to the needs of the refining industry of South Africa. The consumption for this type of energy in areas not concerning industry is insignificant and its increase is unlikely to be observed in the future. Highlights• Nuclear energy is popular energy source in South Africa now.• Provision of sustainable energy services helps to find the sources for economic growth. • Renewable energy technologies have opportunity for reduce nuclear production in South Africa.• Bio-energy can become the main source of energy in South Africa.

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