Libri sul tema "And Brand Image"
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Albisser, Matthias. Brand Content und Brand Image. Springer Fachmedien Wiesbaden, 2022. http://dx.doi.org/10.1007/978-3-658-35711-5.
Testo completoMartínez, Eva. The effect of brand extension strategies upon brand image. Birmingham Business School, 2002.
Cerca il testo completoGladnikoff, Ira. How Novell's advertising communicates brand image. LCP, 2000.
Cerca il testo completoSethuraman, Raj. What makes consumers pay more for national brands than for store brands: Image or quality? Marketing Science Institute, 2000.
Cerca il testo completoNaila, Clerici, and European Association for American Studies. Conference, eds. Victorian brand, Indian brand: The white shadow on the native image. Segnalibro, 1993.
Cerca il testo completoH, Elliott Richard, ed. Brands and brand management: Critical perspectives on business and management. Routledge, 2008.
Cerca il testo completoMishra, Hari Govind. Impact of consumer social responsibility and brand social responsibility image on brand loyalty. Indian Institute of Management, 2014.
Cerca il testo completoGarone, Stephen J. Managing reputation with image and brands. Conference Board, 1998.
Cerca il testo completoSegreto, Luciano. European business and brand building. P.I.E. Peter Lang, 2011.
Cerca il testo completoSchmitt, Bernd. Marketing aesthetics: The strategic management of brands, identity, and image. Free Press, 1997.
Cerca il testo completoStuart, Roper, ed. Corporate reputation: Brand and communication. Pearson, 2012.
Cerca il testo completoRobial, Etienne. Canal+: Image graphique et identité visuelle = graphic image and visual identity. Canal+, 2001.
Cerca il testo completoOburai, Prathap. Corporate brand image: Antecedents, mediating role, and impact on stakeholder expectations. Indian Institute of Management, 2005.
Cerca il testo completoPina, Jose M. Modelling the impact of services brand extensions on corporate image. Birmingham Business School, 2004.
Cerca il testo completoWoodside, Arch G. Measuring the effectiveness of image and linkage advertising: The nitty-gritty of maxi-marketing. Quorum Books, 1996.
Cerca il testo completoMurray, Will. Brand storm: A tale of passion, betrayal and revenge. Financial Times Prentice Hall, 2000.
Cerca il testo completoBiehal, Gabriel Jon. Building corporte brands: An exploratory study. Marketing Science Institute, 2001.
Cerca il testo completoBiehal, Gabriel Jon. Building corporte brands: An exploratory study. Marketing Science Institute, 2001.
Cerca il testo completoTaylor, Neil. The name of the beast: The process and perils of naming brands, products, and companies. Cyan, 2007.
Cerca il testo completoAron, Sheinin Daniel, ed. Building corporate brands: An exploratory study. Marketing Science Institute, 2001.
Cerca il testo completoSeelert, Perry. Food Retailer Brand Image Design. RIBA Publications, 2015.
Cerca il testo completoMorley, M. Global Corporate Brand Book. Palgrave Macmillan Limited, 2009.
Cerca il testo completoMorley, M., and Michael Morley. Global Corporate Brand Book. Palgrave Macmillan, 2009.
Cerca il testo completoteam, Graphic. Brand Image Design for Catering Services. DESIGN MEDIA, 2014.
Cerca il testo completoteam, Graphic. Brand Image Design for Catering Services. DESIGN MEDIA, 2014.
Cerca il testo completoGross, Valerie J. Transforming Our Image, Building Our Brand. ABC-CLIO, LLC, 2012. http://dx.doi.org/10.5040/9798216027126.
Testo completoSethuraman, Raj. What makes consumers pay more for national brands than for store brands: Image or quality?. Marketing Science Institute, 2000.
Cerca il testo completoWoodward, T. Using brand awarenes and brand image in tourism channels of distribution. 2000.
Cerca il testo completoOnaindia, Carlos Martinez, and Brian Resnick. Designing B2B Brands: Lessons from Deloitte and 195,000 Brand Managers. Wiley & Sons, Incorporated, John, 2013.
Cerca il testo completoOnaindia, Carlos Martinez, and Brian Resnick. Designing B2B Brands: Lessons from Deloitte and 195,000 Brand Managers. Wiley & Sons, Incorporated, John, 2013.
Cerca il testo completoOnaindia, Carlos Martinez, and Brian Resnick. Designing B2B Brands: Lessons from Deloitte and 195,000 Brand Managers. Wiley & Sons, Incorporated, John, 2013.
Cerca il testo completoOnaindia, Carlos Martinez, and Brian Resnick. Designing B2B Brands: Lessons from Deloitte and 195,000 Brand Managers. Wiley & Sons, Incorporated, John, 2013.
Cerca il testo completoAlbisser, Matthias. Brand Content und Brand Image: Experimentelle Studie über Die Wirkung Von Brand Content Auf Imagedimensionen. Springer Fachmedien Wiesbaden GmbH, 2021.
Cerca il testo completoGains, Neil. Brand Essense: Using Sense, Symbol and Story to Design Brand Identity. Kogan Page, Limited, 2013.
Cerca il testo completoGains, Neil. Brand EsSense: Using Sense, Symbol and Story to Design Brand Identity. Kogan Page, 2014.
Cerca il testo completoLiu, Jun, and Shuang Liang. ??????????: Brand Image Design of Small & Micro Enterprises. LONGMAN PRESS LTD, 2021.
Cerca il testo completoSimanskaite, Marija. Generation of Artist's Brand Image in Fine Art Licensing Business: Artist's Brand Image in Visual Art Licensing Business. LAP LAMBERT Academic Publishing, 2011.
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