Libri sul tema "Brand extensions"
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Costello, Nora. Consumer evaluations of brand extensions. University College Dublin, 1992.
Cerca il testo completoA, Aaker David. Consumer evaluations of brand extensions. Marketing Science Institute, 1989.
Cerca il testo completoA, Aaker David. Consumer evaluations of brand extensions. Marketing Science Institute, 1990.
Cerca il testo completoShortall, Louise. Brand extensions: An exploratory study of brand extendibility, brand prototypicality and brand fit. University College Dublin, 1997.
Cerca il testo completoBridges, Sheri. A schema unification model of brand extensions. Marketing Science Institute, 1992.
Cerca il testo completoBridges, Sheri. A schema unification model of brand extensions. Marketing Science Institute, 1992.
Cerca il testo completoHerr, Paul. Using dominance measures to evaluate brand extensions. Marketing Science Institute, 1993.
Cerca il testo completoHerr, Paul M. Using dominance measures to evaluate brand extensions. Marketing Science Institute, 1993.
Cerca il testo completoJohn, Deborah Roedder. Diluting beliefs about family brands: When brand extensions have a negative impact. Marketing Science Institute, 1992.
Cerca il testo completoKeller, Kevin Lane. The effects of sequential introduction of brand extensions. Marketing Science Institute, 1991.
Cerca il testo completoDawar, Niraj. Determining the order and direction of multiple brand extensions. INSEAD, 1993.
Cerca il testo completoDawar, Niraj. Determining the order and direction of multiple brand extensions. INSEAD, 1992.
Cerca il testo completoKeller, Kevin Lane. The effects of sequential introduction of brand extensions: Technical working paper. Marketing Science Institute, 1991.
Cerca il testo completoPina, Jose M. Modelling the impact of services brand extensions on corporate image. Birmingham Business School, 2004.
Cerca il testo completoKeller, Kevin Lane. Managing the corporate brand: The effects of corporate marketing activity on consumer evaluations of brand extensions. Marketing Science Institute, 1997.
Cerca il testo completoKeller, Kevin Lane. Managing the corporate brand: The effects of corporate marketing activity on consumer evaluations of brand extensions. Marketing Science Institute, 1997.
Cerca il testo completoGalí, Josep M. Consumer evaluation of brand extensions: The effects of involvement and expertise. ESADE, 1995.
Cerca il testo completoGalí, Josep M. Consumer evaluation of brand extensions: The effects of involvement and expertise. [ESADE], 1993.
Cerca il testo completoDimant, Ronen Jacob. How far can brand managers extend a brand?: An investigation into the strategic issues of brand extensions with particular reference to Virgin. LCP, 2002.
Cerca il testo completoDorrell, Fiorella C. Brand extensions in the fashion industry: Do they dilute the core product?. LCPDT, 1998.
Cerca il testo completoSmith, Daniel C. An examination of product and market characteristics that affect the financial outcomes of brand extensions. Marketing Science Institute, 1991.
Cerca il testo completoSmith, Daniel C. An examination of product and market characteristics that affect the financial outcomes of brand extensions. Marketing Science Institute, 1991.
Cerca il testo completoSmith, Daniel C. An examination of product and market characteristics that affect the financial outcomes of brand extensions. Marketing Science Institute, 1991.
Cerca il testo completoJumah, Agnes. An investigation into factors that must be considered when extending a brand's range and the possible effects of brand extensions on brand equity.. LCPDT, 1998.
Cerca il testo completoMoules, Gemma. A comparative analysis of brand extensions used by Cosmopolitan and Elle to advance their magazine titles. LCP, 2000.
Cerca il testo completoMartínez, Eva. The effect of brand extension strategies upon brand image. Birmingham Business School, 2002.
Cerca il testo completoSullivan, Mary. Brand extension and order of entry. Marketing Science Institute, 1991.
Cerca il testo completoSullivan, Mary. Brand extension and order of entry. Marketing Science Institute, 1991.
Cerca il testo completoDear, Peter. Developing consumer magazine brands: A survey of consumer magazine brand extension activity in the UK. Periodical Publishers Association], 2000.
Cerca il testo completoHsu, Tim, ed. Quilts: Central Extensions, Braid Actions, and Finite Groups. Springer Berlin Heidelberg, 2000. http://dx.doi.org/10.1007/bfb0103892.
Testo completoRoex, Aimee Louise Le. Brand extension can dilute the value of a brand: An examination of the luxury retail industry. Oxford Brookes University, 2002.
Cerca il testo completoEwin, Lucie. Extending the newspaper brand: Growth and extension strategies in national newspapers. LCC, 2004.
Cerca il testo completoTaylor, David. Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds. Wiley & Sons, Incorporated, John, 2008.
Cerca il testo completoKeller, Kevin Lane. Effects of Sequential Introduction of Brand Extensions (Working Paper, Report N0 91-118). Marketing Science Inst, 1991.
Cerca il testo completoBrand Stretch: Why 1 in 2 extensions fail, and how to beat the odds: A brandgym workout. Wiley, 2004.
Cerca il testo completoSmith, Damiel C. An Examination of Product and Market Characteristics That Affect the Financial Outcome of Brand Extensions/Working Paper Report No 91-103. Marketing Science Inst, 1991.
Cerca il testo completoBroniarczyk, Susan M. Role of brand-specific associations in brand extension. 1992.
Cerca il testo completoFashion Designers and Fragrance: The Perfect Brand Extension. Andre' Barnwell, 2015.
Cerca il testo completoHsu, Tim. Quilts: Central Extensions, Braid Actions, and Finite Groups (Lecture Notes in Mathematics). Springer, 2000.
Cerca il testo completoSullivan. Brand Extension and Order of Entry Working Paper (Report No 91-105) (Photocopy). Marketing Science Inst, 1991.
Cerca il testo completoBenedetti, Sebastián. Lado B. Ediciones de Periodismo y Comunicación (EPC), 2019. http://dx.doi.org/10.35537/10915/130737.
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