Libri sul tema "Brand"
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Ahluwalia, Rohini, e Barbara Loken. Brands and Brand Management. New York: Psychology Press, 2023. http://dx.doi.org/10.4324/9781003421320.
Testo completoA, Aaker David. Brand equity: Building strong brands. Taiwan: Zhoa Yang Dang, 1995.
Cerca il testo completoKō̜ng Bannāthikān Matichon-Prachāchātthurakit (Bangkok, Thailand), a cura di. Brand chon brand. Krung Thēp Mahā Nakhō̜n: Samnakphim Matichon, 2007.
Cerca il testo completoKō̜ng Bannāthikān Matichon-Prachāchātthurakit (Bangkok, Thailand), a cura di. Brand chon brand. Krung Thēp Mahā Nakhō̜n: Samnakphim Matichon, 2007.
Cerca il testo completoKapoor, Jagdeep. 9 brand shaastras: Nine successful brand strategies to build winning brands. 2a ed. New Delhi: Response Books, 2009.
Cerca il testo completoKapoor, Jagdeep. 9 brand shaastras: Nine successful brand strategies to build winning brands. New Delhi: Response Books, 2004.
Cerca il testo completoAlbisser, Matthias. Brand Content und Brand Image. Wiesbaden: Springer Fachmedien Wiesbaden, 2022. http://dx.doi.org/10.1007/978-3-658-35711-5.
Testo completoShortall, Louise. Brand extensions: An exploratory study of brand extendibility, brand prototypicality and brand fit. Dublin: University College Dublin, 1997.
Cerca il testo completoZhiyan, Wu, Janet Borgerson e Jonathan Schroeder. From Chinese Brand Culture to Global Brands. London: Palgrave Macmillan UK, 2013. http://dx.doi.org/10.1057/9781137276353.
Testo completoLoken, Barbara. Brands and brand management: Contemporary research perspectives. New York: Routledge, 2010.
Cerca il testo completoLoken, Barbara. Brands and brand management: Contemporary research perspectives. New York: Taylor & Francis Group, 2010.
Cerca il testo completoBarbara, Loken, Ahluwalia Rohini 1966- e Houston Michael J, a cura di. Brands and brand management: Contemporary research perspectives. New York: Taylor & Francis Group, 2010.
Cerca il testo completoChernatony, L. De. Integrated brand building using brand taxonomies. Milton Keynes: Open Business School Research, 1996.
Cerca il testo completoGroat, Diane De. Brand-new pencils, brand-new books. New York: HarperCollins Publishers, 2005.
Cerca il testo completoservice), ScienceDirect (Online, a cura di. From brand vision to brand evaluation: The strategic process of growing and strengthening brands. 3a ed. Amsterdam: Butterworth-Heinemann, 2010.
Cerca il testo completoElliott, Richard. Brands and Brand Management. Taylor & Francis Group, 2008.
Cerca il testo completoJansen, Michel. Brand Prototyping: Developing meaningful brands. Kluwer, 2006.
Cerca il testo completoKapoor, Jagdeep. 9 Brand Shaastras: Nine Successful Brand Strategies to Build Winning Brands. SAGE Publications India Pvt, Ltd., 2009.
Cerca il testo completoChernatony, Leslie De. From Brand Vision to Brand Evaluation: Strategically Building and Sustaining Brands. Taylor & Francis Group, 2008.
Cerca il testo completoKapoor, Jagdeep. 9 Brand Shaastras: Nine Successful Brand Strategies to Build Winning Brands. SAGE Publications India Pvt, Ltd., 2009.
Cerca il testo completo9 brand shaastras: Nine successful brand strategies to build winning brands. 2a ed. New Delhi: Response Books, 2009.
Cerca il testo completoFrom Brand Vision to Brand Evaluation: Strategically Building and Sustaining Brands. Butterworth-Heinemann, 2001.
Cerca il testo completoBrand America: The Mother of All Brands (Great Brand Stories series). Cyan Communications, 2005.
Cerca il testo completoBrand Management: Co-Creating Meaningful Brands. SAGE Publications, Limited, 2021.
Cerca il testo completoLindemann, Jan. Brand Valuation: The Economy of Brands. Palgrave Macmillan, 2008.
Cerca il testo completoBeverland, Michael. Brand Management: Co-Creating Meaningful Brands. SAGE Publications, Limited, 2018.
Cerca il testo completoCankurtaran, Pinar. Brand Management: Co-Creating Meaningful Brands. SAGE Publications, Limited, 2024.
Cerca il testo completoBrand Management: Co-creating Meaningful Brands. SAGE Publications Ltd, 2018.
Cerca il testo completoBrand Management: Co-Creating Meaningful Brands. SAGE Publications, Limited, 2021.
Cerca il testo completoCankurtaran, Pinar. Brand Management: Co-Creating Meaningful Brands. SAGE Publications, Limited, 2024.
Cerca il testo completoLieven, Theo. Brand Gender: Increasing Brand Equity Through Brand Personality. Springer International Publishing AG, 2018.
Cerca il testo completoLieven, Theo. Brand Gender: Increasing Brand Equity through Brand Personality. Palgrave Macmillan, 2017.
Cerca il testo completoJoey Green's magic brands: 1,185 brand-new uses for brand name products. Emmaus, PA: Rodale, 2001.
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