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Articoli di riviste sul tema "Campaign"

Autore: Grafiati

Pubblicato: 4 giugno 2021

Ultima modifica: 25 luglio 2025

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1

D. Smidt, Corwin. "A Uniter and a Divider: American Presidential Campaigns and Partisan Perceptions of the National Economy." American Politics Research 48, no. 2 (2019): 329–40. http://dx.doi.org/10.1177/1532673x19875712.

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Do American presidential campaigns polarize or unify partisan perceptions? I propose that they do both, where the balance of these countervailing forces varies by context. Campaign messages enable partisan differences, especially in battleground states, but campaigns also promote social contexts that foster accuracy motives and reduce the effects of partisan biases nationwide. After documenting panel data evidence of campaign trends toward unity, further tests compare the national effects of campaign engagement with the local effects of campaign intensity using daily survey data on national ec

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Asmadi, Elyta, Ahirul Habib Padilah, and Syarifah Nurma Afhiani. "Successful Team Strategy in Winning Regional Head Candidate Pairs (A Study of the Sambas District Elections from 2011, 2015 and 2020)." International Journal of Sustainable Applied Sciences 2, no. 1 (2024): 13–28. http://dx.doi.org/10.59890/ijsas.v2i1.1209.

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Successful team strategies in political campaigns involve various tactics and strategies designed to win voters' votes. Data Collection: Data collection through surveys and polls can help successful teams understand current issues that are important to voters and develop relevant campaign messages. Online Campaigns: Online campaigns have become more popular in modern political campaigns and can help successful teams build voter engagement and expand a campaign's reach. Live Campaigns: Live campaigns such as campaign tours, rallies, and candidate debates remain an important part of political ca

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Asmadi, Elyta, Ahirul Habib Padilah, and Syarifha Nurma Afhiani. "Successful Team Strategy in Winning Regional Head Candidate Pairs (A Study of the Sambas District Elections from 2011, 2015 and 2020)." Successful Team Strategy in Winning Regional Head Candidate Pairs (A Study of the Sambas District Elections from 2011, 2015 and 2020) 2, Vol. 2 No. 1 (2024): January 2024 (2024): 16. https://doi.org/10.59890/ijsas.v2i1.1209.

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Successful team strategies in political campaigns involve various tactics and strategies designed to win voters' votes. Data Collection: Data collection through surveys and polls can help successful teams understand current issues that are important to voters and develop relevant campaign messages. Online Campaigns: Online campaigns have become more popular in modern political campaigns and can help successful teams build voter engagement and expand a campaign's reach. Live Campaigns: Live campaigns such as campaign tours, rallies, and candidate debates remain an important part of political ca

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Trisyeling, Tansia. "ANALISIS KOORDINASI PESAN DAN DAMPAK KAMPANYE TERPADU." Sintesa 4, no. 01 (2025): 202–20. https://doi.org/10.30996/sintesa.v4i01.12640.

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An integrated campaign, as part of Integrated Marketing Communication (IMC), plays a crucial role in delivering cohesive and impactful messages, as illustrated by the #PerempuanBermakna campaign by Asuransi Astra. This campaign aligns with strategic efforts to enhance gender equality and financial literacy, reflecting both societal and corporate priorities. By leveraging IMC, the campaign integrates digital and traditional media to connect with a broader audience, emphasizing the importance of coordinated messaging. This study aims to analyze the effectiveness of coordinated communication in i

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Scotti Requena, Simone, Jane Pirkis, Dianne Currier, et al. "An Evaluation of the Boys Do Cry Suicide Prevention Media Campaign on Twitter: Mixed Methods Approach." JMIR Formative Research 7 (September 7, 2023): e49325. http://dx.doi.org/10.2196/49325.

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Background In most countries, men are more likely to die by suicide than women. Adherence to dominant masculine norms, such as being self-reliant, is linked to suicide in men in Western cultures. We created a suicide prevention media campaign, “Boys Do Cry,” designed to challenge the “self-reliance” norm and encourage help-seeking in men. A music video was at the core of the campaign, which was an adapted version of the “Boys Don’t Cry” song from “The Cure.” There is evidence that suicide prevention media campaigns can encourage help-seeking for mental health difficulties. Objective We aimed t

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Murukutla, Nandita, Trish Cotter, Shuo Wang, et al. "Results of a Mass Media Campaign in South Africa to Promote a Sugary Drinks Tax." Nutrients 12, no. 6 (2020): 1878. http://dx.doi.org/10.3390/nu12061878.

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Background: In South Africa, the increased consumption of sugary drinks has been associated with increased obesity rates. Mass media campaigns can play a crucial role in improving knowledge, shifting attitudes, and building support for government action on reducing sugary drink consumption. No study to date has evaluated the effectiveness of mass media campaigns on the health harms of sugary drinks in South Africa. Objective: The purpose of this study was to evaluate the impact of a mass media campaign on knowledge and attitudes around sugary drinks and on public support for a proposed tax on

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De Jesus Mora, Maria, and Paul Almeida. "INCUBATOR CAMPAIGNS AND CALIFORNIA’S IMMIGRANT RIGHTS MOVEMENT*." Mobilization: An International Quarterly 28, no. 1 (2023): 23–40. http://dx.doi.org/10.17813/1086-671x-28-1-23.

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One starting point for building a movement capable of unleashing multiple rounds of collective action is an incubator campaign—a period of widespread unrest around a particular issue that may last several months or longer. The mobilizing success of the incubator campaign provides the resource infrastructure for subsequent episodes of related movement activity in similar geographical locations, even years into the future. We test these assertions by examining immigrant rights campaign activity in over 260 cities in California between 2006 and 2019. The incubator campaign was positively associat

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Efrat, Kalanit, Shaked Gilboa, and Arie Sherman. "The role of supporter engagement in enhancing crowdfunding success." Baltic Journal of Management 15, no. 2 (2019): 199–213. http://dx.doi.org/10.1108/bjm-09-2018-0337.

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Purpose Recent research has addressed the marketing aspects incorporated in crowdfunding activity, establishing their relevance to campaign success. In line with this, research has begun to explore the behavioral aspects of crowdfunding participants, drawing on the buyer–seller interaction. The purpose of this paper is to expand on this trend by investigating the role of supporter engagement and its link to campaign success. Design/methodology/approach The proposed model was tested using structural equation modeling analysis. Data collection was based on a survey of 116 supporters, combined wi

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Taylor, Z. W., and Joshua Childs. "Digital Headquarters in Higher Education Philanthropy and Fundraising: A Case Study of Texas' 40-for-40 Annual Campaign." Philanthropy & Education 7, no. 2 (2024): 83–109. http://dx.doi.org/10.2979/phe.00007.

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Abstract: Although decades of scholarship have documented how institutions of higher education fundraise and conduct philanthropic programs and campaigns, no research has addressed how an institution's digital headquarters—the institutional website hosting the philanthropic campaign—communicates with the public and functions before, during, and after the campaign. In this study, we provide a nine-year longitudinal review (2014 to 2023) of The University of Texas at Austin's "40-for-40" annual philanthropic campaign. Over this time period, the institution updated their digital headquarters year

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Druckman, James N., Martin J. Kifer, and Michael Parkin. "Resisting the Opportunity for Change." Social Science Computer Review 36, no. 4 (2017): 392–405. http://dx.doi.org/10.1177/0894439317711977.

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This article explores congressional campaigning on the web in 2016. What impact did the unique nature of the 2016 election have on those involved with the creation and maintenance of congressional campaign websites? Did it cause them to alter their approach to online campaigning? Using data from a survey of campaign insiders, we find that the factors that influence how congressional campaigns view and use their websites were largely impervious to the unique electoral environment. Results show that, consistent with previous election years, campaigns maintained a fairly uniform view of likely vi

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Moukarzel, Sara, Martin Rehm, Anita Caduff, Miguel del Fresno, Rafael Perez-Escamilla, and Alan J. Daly. "Real-time Twitter interactions during World Breastfeeding Week: A case study and social network analysis." PLOS ONE 16, no. 3 (2021): e0249302. http://dx.doi.org/10.1371/journal.pone.0249302.

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Using Twitter to implement public health awareness campaigns is on the rise, but campaign monitoring and evaluation are largely dependent on basic Twitter Analytics. To establish the potential of social network theory-based metrics in better understanding public health campaigns, we analyzed real-time user interactions on Twitter during the 2020 World Breastfeeding Week (WBW) as an exemplar case. Social network analysis (SNA), including community and influencer identification, as well as topic modeling were used to compare the activity of n = 29,958 campaign participants and n = 10,694 referen

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Mawadda, Safira, and Eka Anisa Sari. "utilization of Instagram social media on @kalis.mardiasih accounts as a means of campaign regarding gender equality in Women." COMMICAST 5, no. 3 (2024): 146–62. https://doi.org/10.12928/commicast.v5i3.11875.

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The research entitled The Utilization of Instagram Social Media on @kalis.mardiasih accounts as a Means of Campaign Regarding Gender Equality in Women uses campaign theory using the Campaign Component Model. This study aims to find out the use of Instagram @kalismardiasih with several parts, namely campaign actors, campaign messages, campaign media channels, campaign effects, campaign feedback, and campaign disruptions that occur on Instagram accounts @kalismardiasih related to campaigns carried out regarding Gender Equality. Research on gender equality in the modern era is essential because i

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Widiyasari, Eka, Nikolaus Ageng Prathama, and Adi Nugroho. "Kampanye Semarang Wegah Nyampah dan Engagement Publik." SOURCE : Jurnal Ilmu Komunikasi 10, no. 1 (2024): 14. http://dx.doi.org/10.35308/source.v10i1.8129.

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This research discusses the "Semarang Wegah Nyampah" campaign conducted by the Communication Division of the Regional Secretariat of Semarang City. The campaign aims to promote an environmentally friendly lifestyle and public awareness of the impact of waste, especially single-use plastic waste. However, the campaign has not been effective due to its limited reach and lack of high interaction on Instagram and TikTok social media platforms. The purpose of this research is to describe the process of forming public engagement in the Semarang Wegah Nyampah campaign, using concepts such as Persuasi

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Alzahrani, Mohammad S., Huriyyah A. Alotaibi, Shahad M. Alhumayani, Hadeel F. Aljuaid, Refah S. Alghamdi, and Yusuf S. Althobaiti. "Assessment of General Population Understanding and Awareness of Drug Addiction before and after a Health Educational Campaign in Taif City, Saudi Arabia." Healthcare 12, no. 18 (2024): 1877. http://dx.doi.org/10.3390/healthcare12181877.

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Objectives: An awareness campaign was carried out in Taif City to increase awareness about substance abuse and its dangers. This study sought to evaluate the effectiveness of the campaign in enhancing the study participants’ awareness and knowledge about drug addiction. Methods: Using pre- and post-campaign surveys, we assessed the campaign’s impact on participants’ understanding of drug addiction. The survey included demographic items, followed by 12 items for awareness, rated on a 5-point Likert scale, with the total scores ranging up to 60. Results: A total of 146 visitors, with a mean age

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ENOS, RYAN D., and EITAN D. HERSH. "Party Activists as Campaign Advertisers: The Ground Campaign as a Principal-Agent Problem." American Political Science Review 109, no. 2 (2015): 252–78. http://dx.doi.org/10.1017/s0003055415000064.

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As a key element of their strategy, recent Presidential campaigns have recruited thousands of workers to engage in direct voter contact. We conceive of this strategy as a principal-agent problem. Workers engaged in direct contact are intermediaries between candidates and voters, but they may be ill-suited to convey messages to general-election audiences. By analyzing a survey of workers fielded in partnership with the 2012 Obama campaign, we show that in the context of the campaign widely considered most adept at direct contact, individuals who were interacting with swing voters on the campaig

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Verma, Rupali, and Umang Gupta. "Empowering Narratives: Exploring the Impact of Kotak General Insurance's 'Drive Like a Lady' Campaign on Shifting Perceptions of Female Empowerment." Journal of Education, Society and Behavioural Science 37, no. 4 (2024): 34–43. http://dx.doi.org/10.9734/jesbs/2024/v37i41316.

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Amid India's evolving societal landscape, this study delves into the profound influence of Kotak General Insurance's 'Drive Like A Lady' campaign on reshaping perceptions of female empowerment and aspirations. Central to the campaign is the portrayal of Surekha Yadav, India's first female loco pilot, whose journey embodies resilience and determination. By spotlighting Yadav's story and celebrating women who drive change, the campaign aims to instill empowerment and possibility among its audience. The literature review section provides a thorough examination of relevant literature surrounding g

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Hong, Yili, Yuheng Hu, and Gordon Burtch. "Embeddedness, Prosociality, and Social Influence: Evidence from Online Crowdfunding." MIS Quarterly 42, no. 4 (2018): 1211–24. http://dx.doi.org/10.25300/misq/2018/14105.

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This paper examines how (1) a crowdfunding campaign’s prosociality (the production of a public versus private good), (2) the social network structure (embeddedness) among individuals advocating for the campaign on social media, and (3) the volume of social media activity around a campaign jointly determine fundraising from the crowd. Integrating the emerging literature on social media and crowdfunding with the literature on social networks and public goods, we theorize that prosocially, public-oriented crowdfunding campaigns will benefit disproportionately from social media activity when advoc

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Devine, Christopher J., and Aaron C. Weinschenk. "Surrogate-in-Chief: Did Bill Clinton’s Campaign Visits Help (or Hurt) Hillary Clinton in 2016?" Forum 18, no. 2 (2020): 177–95. http://dx.doi.org/10.1515/for-2020-2002.

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AbstractIn this article, we examine the role that campaign visits by spouses and surrogates play in modern presidential campaigns. Specifically, we analyze the strategy and effectiveness of Bill Clinton’s campaign visits in 2016. Given the former president’s widespread name recognition and reputation as a legendary campaigner, we argue that he represents an ideal test case for determining whether the spouse of a presidential or vice presidential candidate can influence vote choice, via campaign visits. Our analysis indicates that Bill Clinton was, in fact, very active on the campaign trail in

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Silva, Martha, Jonathan Walker, Erin Portillo, and Leanne Dougherty. "Strengthening the Merci Mon Héros Campaign Through Adaptive Management: Application of Social Listening Methodology." JMIR Public Health and Surveillance 8, no. 6 (2022): e35663. http://dx.doi.org/10.2196/35663.

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Background Between 2014 and 2018, the penetration of smartphones in sub-Saharan Africa increased from 10% to 30%, enabling increased access to the internet, Facebook, Twitter, Pinterest, and YouTube. These platforms engage users in multidirectional communication and provide public health programs with the tools to inform and engage diverse audiences on a range of public health issues, as well as monitor opinions and behaviors on health topics. Objective This paper details the process used by the U.S. Agency for International Development–funded Breakthrough RESEARCH to apply social media monito

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Potempa, Ann E., Lauren C. Kelsey, Karol J. Fink, et al. "Alaska’s Play Every Day Campaign Encourages Parents to Serve Healthy Drinks to Young Children." Health Promotion Practice 23, no. 1_suppl (2022): 128S—139S. http://dx.doi.org/10.1177/15248399221115763.

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Background Sugary drink consumption by young children is a public health concern. The State of Alaska, partnering with the Alaska Native Tribal Health Consortium, implemented the Play Every Day social marketing campaign in 2019–2021 to encourage parents to serve healthy drinks to young children. The campaign’s intended audience was parents who experience disproportionately poor nutrition outcomes: Alaska Native people, those living in rural communities, and those with low incomes and/or educational attainment. We described campaign development, implementation, and performance. Method Parents f

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Algarni, Ohoud Mohammed. "Holland & Barrett Health and Wellbeing Retailers Social Marketing Campaign: Case of Saudi Arabia Implementation." مجلة العلوم الإقتصادية و الإدارية و القانونية 9, no. 5 (2025): 92–97. https://doi.org/10.26389/ajsrp.w070924.

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Objectives: This essay investigates and analyzes UK green marketing, particularly Holland & Barrett social campaign, and its marketing communications campaign in 2019. Also, this study considers the campaign's impact on businesses and society while paying attention to the challenges of limited marketing scope and ethical issues. Ultimately, it suggested conducting a proper implementation of this campaign in Saudi Arabia. Methods: A case study of a green marketing campaign that analyzes Holland & Barrett social campaign including the application of IMC, objectives, and targeted audience

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Lawrence, Christopher, Carolynn Gildea, Ann Watters, and Isobel Tudge. "Evaluating the impact of ‘Be Clear on Cancer’ awareness campaigns on GP attendances." British Journal of General Practice 69, suppl 1 (2019): bjgp19X703517. http://dx.doi.org/10.3399/bjgp19x703517.

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BackgroundThe ‘Be Clear on Cancer’ awareness campaigns aim to raise awareness of cancer symptoms and encourage people with these symptoms to ‘tell their doctor’. GP attendances are therefore a key metric for evaluating the impact of a campaign. We considered the impact on GP attendances of several campaigns since 2013, including the 2015 national oesophagogastric cancer campaign, the 2016 national respiratory symptoms campaign and campaigns for lung cancer, ‘blood in pee’, and breast cancer in women aged >70 years.AimTo consider the impact on GP attendances of several campaigns since 2013,

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HELSPER, C. W., B. A. BORKENT-RAVEN, N. J. DE WIT, et al. "Cost-effectiveness of targeted screening for hepatitis C in The Netherlands." Epidemiology and Infection 140, no. 1 (2011): 58–69. http://dx.doi.org/10.1017/s0950268811000112.

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SUMMARYOn account of the serious complications of hepatitis C virus (HCV) infection and the improved treatment possibilities, the need to improve HCV awareness and case-finding is increasingly recognized. To optimize a future national campaign with this objective, three pilot campaigns were executed in three regions in The Netherlands. One campaign was aimed at the general population, a second (similar) campaign was extended with a support programme for primary care and a third campaign was specifically aimed at hard-drug users. Data from the pilot campaigns were used to build a mathematical m

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Dessaix, A. "Implementation Learnings From a Cancer-Prevention Multirisk Factor Public Education Campaign." Journal of Global Oncology 4, Supplement 2 (2018): 133s. http://dx.doi.org/10.1200/jgo.18.50200.

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Background and context: The Cancer Council New South Wales (CCNSW) is one of Australia's leading cancer charities and is uniquely 95% community funded. Cancer prevention is one of five strategic priority areas for CCNSW. An estimated to 37,000 cancer cases are preventable each year in Australia; 33% of cancers in men and 31% in women. The CCNSW developed and implemented the 1 in 3 Cancers Campaign in 2016, the first Australian multirisk factor cancer prevention campaign. This was also the organization's first experience in implementing a social marketing mass media campaign. Over two years, th

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van Schalkwyk, May CI, Nason Maani, Martin McKee, Samantha Thomas, Cécile Knai, and Mark Petticrew. "“When the Fun Stops, Stop”: An analysis of the provenance, framing and evidence of a ‘responsible gambling’ campaign." PLOS ONE 16, no. 8 (2021): e0255145. http://dx.doi.org/10.1371/journal.pone.0255145.

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When the Fun Stops, Stop, is a prominent ‘responsible gambling’ campaign in the UK, originally funded and delivered by the industry-initiated and funded Senet Group. Since the Senet Group’s dissolution in 2020, the campaign has been overseen by the Betting and Gambling Council (BGC), the main gambling industry trade body. There has been no prior analysis of the activities, ideas and framing adopted by the Senet Group, who claimed to be acting as an industry ‘watchdog’ and oversaw what they characterised as a major public education campaign. We collated written and image-based material related

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Ibrahim, Sameh Awadalla El-Sayad. "The Role of Media Campaigns in Raising Awareness of Development Issues and Their Relationship to the Level of Anxiety in Adolescents." Journal of Southwest Jiaotong University 56, no. 2 (2021): 332–49. http://dx.doi.org/10.35741/issn.0258-2724.56.2.27.

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The study sought to determine the role of media campaigns in educating university youth about various developmental issues and their relationship to their level of anxiety. The study is descriptive. It relied on the survey method on a sample of 400 adolescents at Ain Shams University. The most important forms of benefiting from the follow-up of media campaigns related to development issues came to provide them with important information about development issues, give a sense of confidence in state institutions, increase the sense of responsibility towards society, follow up on current developm

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Philpotts, Izzie, Emily J. Blackwell, Justin Dillon, and Nicola J. Rooney. "Do Animal Welfare Education Campaigns Really Work? An Evaluation of the RSPCA’s #DogKind Campaign in Raising Awareness of Separation-Related Behaviours in UK Dog Owners." Animals 14, no. 3 (2024): 484. http://dx.doi.org/10.3390/ani14030484.

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One of the main aims of companion animal welfare charities is to educate the public about the needs of animals. This is frequently performed through campaigns focusing on specific aspects of welfare. The Royal Society for the Prevention of Cruelty to Animals (RSPCA), Britain’s biggest animal welfare charity, launched the nationwide #DogKind campaign in March 2019. Targeted mainly at 25–34-year-olds, the campaign aimed to increase awareness of separation-related behaviour (SRB) among dog owners and encourage them to seek help for SRB from reliable sources. This research involved a quasi-experim

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Sheafer, Tamir. "Detecting Campaign Effects in Imbalanced Campaigns." Harvard International Journal of Press/Politics 10, no. 2 (2005): 85–93. http://dx.doi.org/10.1177/1081180x05276016.

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Husin, Muhammad Husin, and Zaenal Mukarom. "Kampanye Public Relations Program Bandung Tanginas Untuk Menekan Angka Stunting." Reputation Jurnal Hubungan Masyarakat 6, no. 3 (2024): 345–66. http://dx.doi.org/10.15575/reputation.v6i3.22200.

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Public Relations Campaign is a planned communication activity within a certain period of time, which aims to provide knowledge and influence the target audience, as well as to create trust and a good impression of the public towards the institution, company or organization that organizes the activity. The purpose of this study was to determine the Public Relations of the Bandung City Health Office in carrying out the pre-campaign stages, planning stages, implementation stages, and post-campaign stages to reduce stunting rates in the city of Bandung. The results of this study illustrate that th

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Bae, Jeonghun. "The Formation and Development of the Election Campaign Management and Funding System : Focusing on Discussions Regarding Regulations for Election Campaign Methods in Japan and Korea." Korean Constitutional Law Association 30, no. 3 (2024): 1–36. http://dx.doi.org/10.35901/kjcl.2024.30.3.1.

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Article 116 (2), and, in a broader sense, including Article 116 (1) of the Constitution, stipulate the Election Campaign Management and Funding System. This system aims to ensure equal opportunities for election campaigns among candidates, reduce the influence of money in the electoral process, and prevent corruption in elections. The Election Campaign Management and Funding System can be categorized into two types: one where certain election campaign methods are supported or subsidized by the state, and another where only the election campaign methods explicitly permitted by the state are all

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Min, Jeonghun, and Paul-Henri Gurian. "Do campaigns matter outside the United States? Equilibrium and enlightenment in Korean presidential elections." International Political Science Review 38, no. 1 (2016): 21–39. http://dx.doi.org/10.1177/0192512115598566.

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Do presidential campaigns matter outside the United States? We examine how public opinion responds to campaign events during Korean presidential campaigns. The fundamental variables of the election year influence vote intention before the campaign begins and substantially influence eventual vote choice. Campaign events assist voters to learn more about the fundamental variables – regionalism, party identification, and retrospective evaluations of the incumbent administration – and this leads to more informed intentions during the campaign. The results suggest that there is substantial congruen

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Lukitowati, Suci, Aliyah Nur’aini Hanum, and Agus Yuliono. "Nurturing Healthy Media Consumption Habits in Early Childhood: A Social Campaign Approach." CHANNEL: Jurnal Komunikasi 11, no. 2 (2023): 178–89. http://dx.doi.org/10.12928/channel.v11i2.549.

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In contemporary society, the pervasive presence of digital devices has profoundly influenced the media consumption patterns of young children, presenting challenges and opportunities for their development. This study explores the impact of media content on early childhood and the urgent need for informed parental supervision. Utilizing a Research and Development (R&D) methodology, a comprehensive social campaign titled "Healthy Watching" was developed and implemented in Pontianak, Indonesia. The campaign aimed to empower parents, particularly mothers, with the knowledge and skills necessar

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Han, Hahrie, and Elizabeth McKenna. "The Untilled Field of Field Campaigns." Perspectives on Politics 14, no. 3 (2016): 750–57. http://dx.doi.org/10.1017/s153759271600116x.

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This paper considers the challenges and opportunities of conducting a thick, qualitative study of a twenty-first century presidential ground campaign. Our goals in the study were to describe phenomena that are not commonly examined in most studies of field campaigns, namely (a) the purportedly transformative impact of the campaign on both individuals and collective contexts, (b) the holistic interaction of different strategic elements of the campaign, and (c) the processes the campaign used to develop citizen leadership to scale the campaign. We also consider the limitations of our approach, t

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McGregor, Suzy, Stephanie Roberts, Sharon L. Grant, and Elyse O’Loghlen. "Weight-Normative versus Weight-Inclusive Narratives in Weight-Related Public Health Campaigns: Effects on Anti-Fat Attitudes, Stigma, Motivation, and Self-Efficacy." Obesities 2, no. 1 (2022): 76–93. http://dx.doi.org/10.3390/obesities2010008.

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Research has shown that weight-related public health campaigns can inadvertently stigmatise individuals with obesity. We compared the effects of weight-normative (personal responsibility and public health crisis) versus weight-inclusive (Health at Every Size [HAES] and fat acceptance) campaign narratives on anti-fat attitudes and reactions to campaigns in two studies. In study 1, participants (n = 283) from a range of Body Mass Index (BMI) categories viewed one of four mock campaigns before rating their anti-fat-attitudes (dislike, fear of fat, willpower, social distance), and reactions to the

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Михайлова, Катя. "Rhetorical and Discursive Features of the Election Campaigns for the Early Parliamentary Elections in Bulgaria in 2021." Rhetoric and Communications, no. 53 (October 31, 2022): 9–28. http://dx.doi.org/10.55206/ndxh8776.

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Abstract: 2021 is a record year for election campaigns, as two out of a total of 4 are early campaigns for parliamentary elections. Our democratic his¬tory shows a predominance of early election campaign for parliamentary elections – 8 out of 13. This fact puts forth the hypothesis of the early election campaign as a specific political chronotype, that determines the future of society. The object of the article is political communication in this chronotype. The focus is put on two rhetoric decisions that determine the tone of the campaign and the meanings the candidates define as socially sign

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Sadeghi, Reza, Mamood Reza Masoudi, and Narges Khanjani. "A Systematic Review about Educational Campaigns on Smoking Cessation." Open Public Health Journal 13, no. 1 (2020): 748–55. http://dx.doi.org/10.2174/1874944502013010748.

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Background: Health campaigns have been shown effective in the prevention of smoking. These campaigns convey messages about specific behavior to the audience and have a high penetration rate. Objective: This systematic review was conducted to summarize the effect of educational campaigns on smoking. Methods: The PubMed, Web of Science, Scopus, Embase, Google Scholar databases were searched on 16 March, 2019 by using the keywords “Waterpipe, Hookah, Shisha, Cigarette, Smoking” and “Campaign, Antismoking Campaign, Health campaign”. Results: A total of 15 articles related to smoking campaigns ente

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Lankford, Tina, Jana Wallace, David Brown, Jesus Soares, Jacqueline N. Epping, and Fred Fridinger. "Analysis of Physical Activity Mass Media Campaign Design." Journal of Physical Activity and Health 11, no. 6 (2014): 1065–69. http://dx.doi.org/10.1123/jpah.2012-0303.

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Background:Mass media campaigns are a necessary tool for public health practitioners to reach large populations and promote healthy behaviors. Most health scholars have concluded that mass media can significantly influence the health behaviors of populations; however the effects of such campaigns are typically modest and may require significant resources. A recent Community Preventive Services Task Force review on stand-alone mass media campaigns concluded there was insufficient evidence to determine their effectiveness in increasing physical activity, partly due to mixed methods and modest an

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Potvin, Jacqueline. "Governing Adolescent Reproduction in the ‘Developing World’: Biopower and Governmentality in Plan’s ‘Because I’m a Girl’ Campaign." Feminist Review 122, no. 1 (2019): 118–33. http://dx.doi.org/10.1177/0141778919849072.

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In this article, I analyse the discursive construction of adolescent pregnancy and childbearing as a development ‘problem’ in Plan’s ‘Because I’m a Girl’ campaign. I draw on existing scholarship that configures teenage pregnancy prevention campaigns in the ‘developed’ world as a site of biopolitics that seeks to maximise the well-being of the population by governing adolescent girls’ reproductive and sexual behaviours. Identifying Plan’s campaign as part of a larger turn towards adolescent girls in development discourse and policy, I also draw on a growing body of scholarship that examines how

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Madrazo-Lemarroy, Pilar, Karla Barajas-Portas, and Maria Elena Labastida Tovar. "Analyzing campaign’s outcome in reward-based crowdfunding." Internet Research 29, no. 5 (2019): 1171–89. http://dx.doi.org/10.1108/intr-03-2018-0115.

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Purpose The purpose of this paper is to probe how reward-based crowdfunding campaigns accomplish their goal by adopting the theoretical constructs of social capital dimensions: structural, cognitive and relational. Design/methodology/approach The approach used is a design model for concluded campaigns in a Mexican crowdfunding platform, which determines social capital from operating social networks (Facebook and Twitter). By using this model, the associations between the dimensions are revealed, verifying how social capital flourishes during the campaign and how it alters the campaign’s outcom

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Bazant, Eva, Carol McPhillips-Tangum, Sumitra Devi Shrestha, et al. "Promising practices for the collaborative planning of integrated health campaigns from a synthesis of case studies." BMJ Global Health 7, no. 12 (2022): e010321. http://dx.doi.org/10.1136/bmjgh-2022-010321.

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Abstract (sommario):

A combination of public health campaigns and routine primary healthcare services are used in many countries to maximise the number of people reached with interventions to prevent, control, eliminate or eradicate diseases. Health campaigns have historically been organised within vertical (disease-specific) programmes, which are often funded, planned and implemented independently from one another and from routinely offered primary healthcare services. Global health agencies have voiced support for enhancing campaign effectiveness, including campaign efficiency and equity, through collaboration a

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Faisal, Abdul Haris. "ANALYSIS OF THE ACRONYM WRITING ON THE PRESIDENTIAL ELECTION CAMPAIGN OF THE 2019-2024 PERIOD." BAHTERA : Jurnal Pendidikan Bahasa dan Sastra 18, no. 2 (2019): 207–12. http://dx.doi.org/10.21009/bahtera.182.09.

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Abstract This study discusses the renewal carried out by the acronym needed in campaign campaigns for presidential and vice-presidential candidates. To find out the errors related to the acronym that existed in the campaign viewer, this study used a qualitative descriptive method. The results of this study indicate the facts that appear on promotional devices. Mistakes in using this acronym are needed in campaign campaigns for the election of presidential and vice-presidential candidates. The error was issued by a selection error that was too imposing. Keywords: acronyms, errors, a

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Setiawan, Ari. "Problematika Dukungan Masyarakat Pada Calon Dalam Tahapan Kampanye Pemilihan Umum." Awasia: Jurnal Pemilu dan Demokrasi 2, no. 1 (2022): 59–68. http://dx.doi.org/10.55108/awasia.v2i1.114.

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Abstract (sommario):

Based on Undang-undang Nomor 7 Tahun 2017 tentang Pemilihan Umum, campaign is defined as the activities of election participants or parties appointed by election participants to convince voters by offering a vision, mission, program and/or self-image of election participants, to be able to carry out campaigns, campaigners and campaign teams must be registered with the KPU, but the problems are many. the community, volunteers or sympathizers who participate in carrying out the campaign without registering with the KPU which results in the campaign implementer not being bound by the campaign ban

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Samad, M. Yusuf, and Diah Ayu Permatasari. "Memahami Organisasi Free West Papua Campaign Melalui Kampanye Dukungan Terhadap United Liberation Movement for West Papua (ULMWP) Tergabung Dalam Melanesian Spearhead Group (MSG)." Jurnal Kajian Ilmiah 21, no. 4 (2024): 401–12. http://dx.doi.org/10.31599/5tx53904.

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Abstract (sommario):

The Free West Papua Campaign is an organization that massively campaigns on social media Twitter and its website to garner support from the international community regarding Papuan independence, one of its efforts is to conduct campaigns in cyberspace with a narrative supporting the United Liberation Movement for West Papua (ULMWP) to become full member of the subregional organization MSGin the hope that this membership status can strengthen ULMWP's political maneuvering in bringing the issue of an independent Papua to the international level. The purpose of this study was to find out how the

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Paget, Dan. "The Rally-Intensive Campaign: A Distinct Form of Electioneering in Sub-Saharan Africa and Beyond." International Journal of Press/Politics 24, no. 4 (2019): 444–64. http://dx.doi.org/10.1177/1940161219847952.

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Abstract (sommario):

I consider how to characterize and classify election campaigns in sub-Saharan Africa. I revisit the typology proposed by Pippa Norris, which distinguishes between premodern, modern, and postmodern campaigns. This typology, and others like it, homogenizes ground campaigns. Ground campaigns only feature by virtue of their centrality in premodern campaigns and their peripherality in modern and postmodern campaigns. I argue that the prominence of the rally varies across ground campaigns. By trivializing rallies, current typologies obscure this variation between African campaigns and between campai

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Vereen, Rhyan N., Marissa G. Hall, Francesca Dillman Carpentier, Rachel W. Goode, Seth M. Noar, and Allison J. Lazard. "The impact of culturally-informed messages to reduce sugar-sweetened beverage consumption: An experiment among Black women in the United States." PLOS ONE 19, no. 11 (2024): e0312361. http://dx.doi.org/10.1371/journal.pone.0312361.

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Abstract (sommario):

Objective Sugar-sweetened beverage (i.e., sugary drink) consumption is associated with chronic health issues that disproportionately affect Black women. Culturally-informed (CI) health campaigns may be more effective among Black women than campaigns designed for general audiences. This study assesses the effects of a CI campaign on consumption intentions, comparing these effects to general audience and control campaigns. Methods We conducted an online between-persons randomized experiment with a national convenience sample of 502 Black women in February 2023. Participants were randomly assigne

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Król, Krzysztof, Tomasz Sidor, Anna Wiśniewska, Emanuel Józefacki, and Bartłomiej Bartnik. "Analyzing marketing campaign effectiveness: a comparative approach using traditional and online data analysis methods." Journal of Modern Science 57, no. 3 (2024): 402–16. http://dx.doi.org/10.13166/jms/191165.

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Abstract (sommario):

Advertising campaign analysis reports are considered an essential tool for marketing analytics. They are used to assess the effectiveness of the marketing activities carried out and to improve future activities. It is necessary to verify whether the actions taken - online and in the public space - align with the intentions and budget, whether they lead to achieving the objectives, and, if not, what the campaign errors are. Due to the ease of collecting and accessing data, analyzing online and social media advertising campaigns is a popular topic. With access to data on the number of clicks, th

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Kite, James, Margaret Thomas, Anne Grunseit, Vincy Li, William Bellew, and Adrian Bauman. "Results of a mixed methods evaluation of the Make Healthy Normal campaign." Health Education Research 35, no. 5 (2020): 418–36. http://dx.doi.org/10.1093/her/cyaa022.

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Abstract (sommario):

Abstract The Make Healthy Normal obesity prevention mass media campaign was implemented in New South Wales, Australia from 2015 to 2018. This study evaluated Phase 2 (2017–18) of that campaign, using three cross-sectional online surveys with men aged 18–54 years (n = 4352) and six focus groups with men aged 35–54 years and parents with children aged 5–12 years (n = 38), reflecting the campaign’s target audiences. We used linear and logistic regressions to examine changes over time in key outcomes, consistent with the campaign’s theorized hierarchy of effects. Focus group data were analysed the

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Baker, Anne E. "Help or Hindrance? Outside Group Advertising Expenditures in House Races." Forum 16, no. 2 (2018): 313–30. http://dx.doi.org/10.1515/for-2018-0023.

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Abstract (sommario):

Abstract Super PACs, 501(c)4 social welfare organizations, and 501(c)6 professional associations are now major spenders in House elections. What remains unclear is how the strategic expenditure choices of these respective outside interest groups impact the competitive position of non-incumbent candidates running for the House – specifically do their advertising expenditures undermine or augment the expenditures made by the campaign. Using the Wesleyan Media Project datasets of 2012 and 2014 in combination with campaign finance data in a series of models, I find early television advertising exp

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DURR, S., R. MINDEKEM, Y. KANINGA, et al. "Effectiveness of dog rabies vaccination programmes: comparison of owner-charged and free vaccination campaigns." Epidemiology and Infection 137, no. 11 (2009): 1558–67. http://dx.doi.org/10.1017/s0950268809002386.

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Abstract (sommario):

SUMMARYWe investigated the percentage of dogs that could be vaccinated against rabies by conducting a pilot campaign in N'Djaména, Chad. Owners were charged US$4.13 per dog vaccinated, and 24% of all dogs in the three city districts covered by the campaign were vaccinated. Total campaign costs were US$7623, resulting in an average of US$19.40 per vaccinated dog. This is five times more expensive than the cost per animal vaccinated during a previous free vaccination campaign for dog-owners, conducted in the same districts. The free campaign, which vaccinated 2605 more dogs than this campaign, c

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Liberatore, Florian, Sarah Schmelzer, and Alfred Angerer. "The Relevance of Citizen Co-Creation for the Effectiveness of Public Health Campaigns: Results from the Evaluation of a HIV Prevention Campaign in Switzerland." Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen 42, no. 1-2 (2019): 34–46. http://dx.doi.org/10.5771/0344-9777-2019-1-2-34.

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Abstract (sommario):

While decreasing public health budgets force campaign managers to spend money more wisely, many public health campaigns still use traditional communication channels and neglect the great potential of citizen co-creation, the active involvement of the target group. This article provides an overview of the issue of citizen co-creation in the context of public health campaigns and presents a case study of an HIV campaign in Switzerland as an example of applied citizen co-creation. The incremental effect of word of mouth on campaign effectiveness and efficiency is examined, showing how citizen co-

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