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Tesi sul tema "Co-creation"

Autore: Grafiati

Pubblicato: 4 giugno 2021

Ultima modifica: 25 luglio 2025

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1

Chepurna, Maryna. "Deterrents to co-creation online." Doctoral thesis, Universitat Autònoma de Barcelona, 2019. http://hdl.handle.net/10803/667945.

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La creación conjunta de valores es un tema importante de interés en el dominio de marketing durante la última década. La creación conjunta a través de Internet ha recibido una atención especial en la literatura (O'Hern & Rindfleisch, 2010; Rathore, Ilavarasan, & Dwivedi, 2016). Si bien se han realizado numerosos estudios sobre lo que motiva a los clientes a participar en la creación conjunta de valores en las plataformas basadas en Internet (Fuller, 2006; Constantinides, Brünink y Lorenzo- Romero, 2015; Nambisan y Baron, 2009), hay una falta de investigación sobre cuáles son los elemen

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2

Petersson, Johanna. "Co-Creation - Synsätt inom marknadsföringslitteraturen." Thesis, Örebro universitet, Handelshögskolan vid Örebro Universitet, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-26514.

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The creation of value is considered the core purpose and central process of economic exchange. Value creation is now conceptualized as shared by both producers and customers, and value is seen as fundamentally derived and determined in use, the integration and application of resources in a specific context, rather than in exchange, embedded in products and manifested as price. The field of research is abundant with publications but these do not fully further the understanding of value creation and co-creation in a way that is meaningful for theoretical development and decision making in busine

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3

Jones, Charles W., Kevin K. Byon, and K. A. Kim. "Value Co-creation in Sport." Digital Commons @ East Tennessee State University, 2017. https://dc.etsu.edu/etsu-works/3968.

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4

Kim, K. A., Kevin K. Byon, and Charles W. Jones. "Value Co-creation and Co-destruction by Consumers Themselves." Digital Commons @ East Tennessee State University, 2017. https://dc.etsu.edu/etsu-works/3969.

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5

Lindström, Alexandra, and Andreas Flygare. "Co-Creation : Ett smörgåsbord av möjligheter." Thesis, Umeå universitet, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-56652.

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Tjänstekonsumtionen har numera gått om produktkonsumtionen och svarar därför nu för en större del av Sveriges BNP. Om tjänstekonsumtionen ökar bör rimligtvis även antalet tjänsteföretag öka och ett sätt för dessa företag att öka sin konkurrenskraft är att ändra kundens roll i processen. I branscher som definieras av att varje kund och varje uppdrag ser olika ut (om än med vissa återkommande inslag) är det svårt att som företag använda sig av standardisering och utformning av styrdokument för kvalitetssäkring. Det är därför av stor vikt att företagen vet hur kunden upplever samarbetet, då det ä

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6

Åsman, Andreas. "Value co-creation via smartphone applications." Thesis, Karlstads universitet, Avdelningen för företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-36279.

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The purpose of this thesis is to describe how value propositions can be seen as an operant resource in a wireless environment, for service providers’ opportunity to co-create value with their customers. To see how a service provider offer service in a wireless environment interviews have been conducted at Westra Wermlands Sparbank with the focus on service offered through a smartphone application. The findings in the empirical study was that the service provider does not have the opportunity to actively instruct its customers in a wireless environment since the majority of the customers get th

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7

Geißler, Linda, Nico Herzberg, and Natalie Mundt. "Co-Creation bei komplexen Consumer Products." Thelem Universitätsverlag & Buchhandlung GmbH & Co. KG, 2021. https://tud.qucosa.de/id/qucosa%3A75910.

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Endkunden legen bei ihren Kaufentscheidungen immer mehr Wert auf Individualität. Als Reaktion darauf, haben Unternehmen das Potential der Co-Creation erkannt. Dies beschreibt die Zusammenstellung eines komplexen Produktes durch den Kunden selbst. Auch Campeleon nutzt Co-Creation im Rahmen der Produktentwicklung. Das Start Up entwickelt in enger Zusammenarbeit mit Pilotkunden modulare Ausstattungsmodule für Reisemobile. Durch die intensive Interaktion mit dem Kunden konnten Anforderungen an die Produkte identifiziert werden, die ansonsten unentdeckt geblieben wären. So sind erste modulare Ausst

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8

Zhang, Tingting. "Customer Engagement of Value Co-creation." The Ohio State University, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=osu1460036602.

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9

Ramakrishna, Reddy Nikhil, and Jawahar Baskaran. "The Factors Influencing Customer Co-Creation." Thesis, Högskolan i Halmstad, Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-40786.

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In today's business, organizations are working with external stakeholders to develop a better product. Customers are one such stakeholder with whom organizations collaborate to develop a product fulfilling their needs. This process of Co-Creation facilitates organizations to get closer to their customers. Also in the study made in the year 2016 for the 19th annual global CEO survey, 90% of the CEOs have claimed Customers to be their main priorities. Further in the literature has also debated the process of customer co-creation being complex and studies have been made to understand the Ups and

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10

E, Cascante Quirós María Jesús, and Natalia Schlothauer. "From Sole-Creation to Co-Creation : Social Marketing Value Creation through Corporate-NPO Collaboration." Thesis, Högskolan i Gävle, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-23453.

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Aim: The aim of this study was to investigate the structure of social marketing within a collaboration between non-profit organisations (NPOs) and business organisations as well as whether this collaboration facilitates the process of social marketing for the NPOs. For this purpose, Austin and Seitanidi´s (2012a, 2012b, 2014) Collaborative Value Creation (CVC) framework was applied to social marketing as value outcome by combining it with Andreasen and Kotler´s (2003) model of the social marketing process in NPOs. Method: A qualitative study was conducted based on secondary and primary data. H

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11

Bidar, Reihaneh. "Service co-creation behaviour in actor-to-actor co-creation systems: From service-dominant logic to socio-service dominant logic." Thesis, Queensland University of Technology, 2018. https://eprints.qut.edu.au/119156/1/Reihaneh_Bidar_Thesis.pdf.

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Co-creation studies have focused on customer-provider value creation in service system. However, the current literature does not consider service co-creation in a multi-actor environment in which behavioural dynamic of individuals plays a role. We propose a model of service co-creation behaviour (SCB) that represents why actors' collaborate in service co-creation. We found seven themes including Platform Capabilities, Relational Capital and Actor Competencies as the key environmental stimuli, and which influence the two actor value perceptions of Purposive value and Network value, which all co

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12

Rodrigue, Francois. "Brand and Value Co-Creation: A Stakeholder Approach to Ottawa's CFL Expansion Franchise." Thesis, Université d'Ottawa / University of Ottawa, 2014. http://hdl.handle.net/10393/31689.

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This study intended to advance the understanding of brand and value co-creation in sport management. A single exploratory case study of the Ottawa REDBLACKS, the CFL expansion franchise launching in 2014, was conducted. The purpose of the research was to unveil the practices that could lead to brand and value co-creation in the relationships between the Ottawa REDBLACKS and their stakeholders. Semi-structured interviews were performed with 20 participants from the focal organization’s network of stakeholders. The sample was built through a purposeful and snowball sampling method that adde

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13

Noor, Sabbir Hasan, and Sara Sari. "Co-creation of Brand Value In Startups." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-103996.

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Startups face a wide range of opportunities and challenges when it comes to building their brand value and by extension brand image, due to possessing both limited financial and human resources. Hence, developing a distinct and enduring brand is a critical competitive imperative for them. Evidence exists to suggest that co-creating brand value is an effective means of achieving this. This paper looks at how startups can co-create brand value, through the medium of social networks, that may lead to a favorable brand image. This thesis study adopts interpretivism as its main research philosophy.

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Lee, Geunhee. "MODELING CONSUMERS' CO-CREATION IN TOURISM INNOVATION." Diss., Temple University Libraries, 2012. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/179190.

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Tourism and Sport<br>Ph.D.<br>The primary purpose of this study is two-fold. First, this study proposes a model to explain the factors predicting consumers' intention to co-create based on the theory of planned behavior. More specifically, this study investigates how perceived benefits, perceived costs, subjective norms, and ability to co-create influence consumers' behavioral intentions toward tourism co-creation. Second, this study seeks to examine differences in the relationships among different constructs in the models in accordance with different contextual settings. To gain a richer unde

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15

France, Cassandra. "Brand Co-Creation: Exploring Active Customer Participation." Thesis, Griffith University, 2017. http://hdl.handle.net/10072/366440.

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In the contemporary business environment, brand management forms a major focus in successful firms. However, modern brand management is characterised by the decentralisation of control of the brand. In this environment, the brand is now influenced by a range of stakeholders. In particular, the active customer increasingly plays an instrumental role in brand performance. Thus, the customer now co-creates the brand. While the customer has assumed control, understanding of the customer contribution is in its infancy. Service-dominant logic continues to be refined (Grönroos, 2008, 2011; Grönroos &

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16

Buonincontri, Piera. "Managing the experience co-creation in tourism." Doctoral thesis, Universita degli studi di Salerno, 2014. http://hdl.handle.net/10556/1426.

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2012 - 2013<br>Studies until now revealed the common acceptation about the arising importance of co-creation for the satisfaction of the market and the consequent success of the company. Despite that, there is the general recognition that theory and practice about co-creation are still at an initial phase, and not all the potentials of this process have been explored. This is true especially in the tourism industry. Starting from these considerations, this research aims to elaborate and to test a model useful to contribute to the relevant issue of designing and managing the role of tourists a

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17

Constandache, Andra Raluca <1995&gt. "Value co-creation in the outsourcing paradox." Master's Degree Thesis, Università Ca' Foscari Venezia, 2020. http://hdl.handle.net/10579/17534.

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WHAT OPTIMIZES INNOVATION IN OUTSOURCING, CONSIDERING THE OUTSOURCING PARADOX? How precise must be the instructions form company A to company B for an optimal result? OUTSOURCING PARADOX - A company develops the "perfect" set of tasks for their outsource manufacturer - with detailed requirements, frequencies and measures. However, micromanaging the process with precise instructions does not optimize the outcome. VALUE CO-CREATION LITERATURE - Service Dominant Logic - Optimization of innovation occurs when value is co-created between agent A and agent B, after aligning norms and institutions. A

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18

de, Verdier Below Tim, Florian Istrefi, and Arvid Karlefors. "Value co-creation in a digital world : A case study on a Swedish online retailer implementing value co-creation." Thesis, Internationella Handelshögskolan, Jönköping University, IHH, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48711.

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Background: In the past, the majority of products were sold in the retail industry through physical stores, making it possible for customers to interact and be personal with the retailers. The development of technology has made retailers move their operations to an online environment. Problem: The problem of this paper is how companies that operate in an online environment can create relationships with their customers in the context of value creation. There exists limited research on how online retailers can create value creation and co-creation through e-commerce and m-commerce. Purpose:

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19

RE, Beatrice. "Value co-creation processes in circular entrepreneurship: a problematizing review of value co-creation and a mixed-methods study." Doctoral thesis, Università degli studi di Bergamo, 2022. http://hdl.handle.net/10446/224731.

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The present doctoral research addresses value co-creation processes in a timely context, i.e., circular entrepreneurship, and it relies on a mixed-methods research design including an exploratory qualitative study and a subsequent quantitative one. The thesis is composed of three interrelated chapters, each of which constitutes a paper with its structure. The entire work is rooted in the value co-creation theory, which has been developed in service marketing literature with the seminal work by Vargo and Lusch (2004) and it has influenced many research streams in other disciplines such as strat

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20

Frodeson, Martin, and David Gustafsson. "En studie i hur co-creation, no-creation samt co-destruction kan kopplas till kundnöjdhet : Hur påverkar direkta samt indirekta digitala marknadsföringsaktiviteter?" Thesis, Karlstads universitet, Handelshögskolan (from 2013), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-84923.

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Enligt Service-dominant logic perspektivet delges en konsument ett värdeerbjudande som denne sedan agerar på. Beroende på interaktionsutfall påverkas kundnöjdheten. Kopplingen mellan interaktionsutfallen no-creation och co-destruction samt deras påverkan på kundnöjdheten är outforskad. Studien syftar till att undersöka individers upplevda kundnöjdhet av värdeerbjudanden som presenteras via direkta- samt indirekta digitala marknadsföringsaktiviteter. För studien konstruerades en modell där värdeerbjudanden via direkta (mejl) och indirekta (Facebook) digitala marknadsföringskanaler studerades. D

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21

Guo, Moran, and Kristin Johansson. ""Omstart" : En studie om co-creation inom scenkonst." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-155422.

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The process of value creation is rapidly shifting from a product- and firm-centric view to personalized consumer experience today. Informed, networked, empowered and active consumers are increasingly co-creating value with the firm. The interaction between the firm and the consumer as well as the experience factor plays an increasingly important role in determining the success of a company’s offering. In this study, a special type of co-creating experience is investigated - “omstartspex” - where the audience is interacting with actors during the play. Drawing from results of three focus group

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Chareonkul, Chanida, and Vanja Lukic. "Staying competitive with co-creation: Elements to succeed." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12400.

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In today’s marketplace, competitions among companies have increased due to the expanding of the global market. More than ever it has become extremely important to meet customers’ needs and demands in order to stay competitive on the increasing market competition. Customers nowadays want to be a part of the co-creation process, have influence and be involved in the services and products the company offers. However this high urge to get involved in the co-creation process does not stop with customers only. Also internally different stakeholders want to influence the company. Suppliers and employ

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Noordhoff, Corine Simone. "Marketing knowledge and competencies in co-creation relationships." Maastricht : Maastricht : Universitaire Pers Maastricht ; University Library, Universiteit Maastricht [host], 2008. http://arno.unimaas.nl/show.cgi?fid=9513.

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Wirdelius, Oscar. "BRIDGING THE GAPS BETWEEN PHYSICAL DIGITAL CO-CREATION." Thesis, Jönköping University, JTH, Industridesign, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-54497.

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The remote work environment poses many challenges, especially for collaboration and co-creation. Digital tools are available but they lack important properties of the physical meeting. This project applies emerging technologies in an attempt to enable a more suitable interface for creative collaboration. The goal is to produce an innovative solution in the form of a conceptual design based on user experience research. It follows the design process from brief to resulting conclusions and concept. The process is inspired by the learnings from Bootcamp Bootleg in combination with mentorship and g

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Gerstheimer, Oliver, Philipp Schütz, Philipp Englisch, and Erhard Wimmer. "Remote Innovation - Co-Creation During Times of Pandemic." Thelem Universitätsverlag & Buchhandlung GmbH & Co. KG, 2021. https://tud.qucosa.de/id/qucosa%3A75932.

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Die COVID-19-Pandemie forderte 2020 die Wirtschaftswelt heraus und provozierte in vielen Unternehmen die Dezentralisierung und Digitalisierung der Denkarbeit. Co-Creation-Workshops mussten wirkungsvoll und schnell in Online-Formate übertragen werden. Für die Produktentwicklung und -innovation der Sartorius AG bedeutete dies die Entwicklung einer digitalen Plattform: Bestehende Inhalte und Prozesse wurden überarbeitet, verbessert, erweitert und in einer digitalen Infrastruktur zusammengeführt. Ausgehend von der Plattform erhalten Mitarbeiter:innen Zugang zu einem Methodenpool, Workshop-Vorlagen

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Brooks, Erin. "Co-creation: A study of intimacy and control." VCU Scholars Compass, 2014. http://scholarscompass.vcu.edu/etd/3486.

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Drawing from ongoing revitalization initiatives in Richmond, Virginia, this adaptive reuse project creates a structured dialogue between public and private expression to create a more immersive gallery experience for viewer and practitioner. The gallery experience is twofold; traditional object-based display and nontraditional process-based display. Preservation of the historic fabric of the existing Handcraft building at 1501 Roseneath is integrated with the transformative potential of introducing voyeuristic opportunities in creating a community arts center. Notions of voyeurism will center

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Froněk, Filip. "How can co-creation change the FMCG marketing." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-199736.

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This thesis analyzes co-creation, a modern trend in marketing, and guides companies how to use co-creation to increase efficiency of their marketing practices. Co-creation is placed in the framework of digitalization, which is current megatrend in marketing influencing the traditional marketing methods. After deep analysis of current trends in marketing with focus on digitalization, the thesis emphases co-creation, describes the process of co-creation and applies it to an example of co-creation project of the brand Fa. It presents that co-creation project needs to be well planned and well exec

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Abedin, Behnam. "Social entrepreneurs value co-creation in online communities." Thesis, Queensland University of Technology, 2022. https://eprints.qut.edu.au/231390/1/Behnam_Abedin_Thesis.pdf.

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This thesis examined how and why social entrepreneurs in Australia use online communities for value co-creation. It specifically investigated social entrepreneurs' motivations to participate in online communities, the barriers that might inhibit them from participating in online communities, and the particular abilities that they need to have in order to participate in online communities. Moreover, this study explored value co-creation activities that social entrepreneurs perform in online communities to create value together for all parties involved and the positive outcomes for them as the r

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Zainuddin, Nadia. "Value co-creation in social marketing wellness services." Thesis, Queensland University of Technology, 2011. https://eprints.qut.edu.au/47995/1/Nadia_Zainuddin_Thesis.pdf.

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Customer perceived value is concerned with the experiences of consumers when using a service and is often referred to in the context of service provision or on the basis of service quality (Auh, et al., 2007; Chang, 2008; Jackson, 2007; Laukkanen, 2007; Padgett & Mulvey, 2007; Shamdasani, Mukherjee & Malhotra, 2008). Understanding customer perceived value has benefits for social marketing and allows scholars and practitioners alike to identify why consumers engage in positive social behaviours through the use of services. Understanding consumers’ use of wellness services in particular is impor

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Caldwell, Glenda A. "Media architecture: Facilitating the co-creation of place." Thesis, Queensland University of Technology, 2016. https://eprints.qut.edu.au/101548/8/Glenda_Caldwell_Thesis.pdf.

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This thesis questions how media architecture can facilitate the co-creation of place. Employing a research through design methodology three hybrid (tangible and digital) design interventions were deployed in Southeast Queensland. The concept of do-it-yourself/do-it-with-others (DIY/DIWO) media architecture is proposed and implemented through the InstaBooth, a situated community engagement pop-up booth. The findings indicate that through the ability to co-create media content in the InstaBooth, participants were able to find their voice and reached a better understanding of community, informing

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Uppström, Elin. "The Promise of Public Value Co-Creation in Open Government : Designing IT Services for Open Government and Public Value Co-Creation." Licentiate thesis, Stockholms universitet, Institutionen för data- och systemvetenskap, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-100836.

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The engagement of citizens in governmental actives is the future of publicsector reforms. The private sector has already started to leverage onlinetechnology to innovate and to reinvent businesses. The move towards servicesexchange instead of goods exchange is making producers, providersand users cooperate to recognize and exploit value co-creation opportunities.The degree to which collective intelligence is leveraged could be correlatedto the value an initiative generates in the public sector. Thereby open governmentimplies a focus on value co-creation in the public sector. This thesisargues

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Nilsson, Alexandra, Ida Lehtinen, and Eleonore Rosenqvist. "The Co-Creation of Value : -An empirical study of value creation in physical bookstores." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-227057.

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Purpose: The aim of the research is to investigate what successful booksellers provide in store that increase interaction and thereby enhance perceived value for the customers. Approach: The study is based on a combination of using both quantitative and qualitative data, collected through questionnaire and through face-to-face interviews. A deductive approach has constituted the paper as the theoretical framework was constructed upon already existing theories. Findings: The investigated booksellers are working with all of the three interaction facilitators; servicescape, shopping event as well

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Bengtsson, Jonas, and Enesa Homovic. "Co-Creating value : Motivation till att delta i Co-Creation via ett innovation community." Thesis, Högskolan i Halmstad, Akademin för informationsteknologi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-29799.

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På senare år har organisationer börjat samarbeta med konsumenter för att tillsammans ta fram idéer och skapa nya produkter. Organisationen samskapar då ett värde tillsammans med konsumenterna, även kallat Co-Creation. Detta tillvägagångsätt har blivit allt vanligare tack vare utvecklingen av webbteknologin. Organisationer kan nu skapa innovation tillsammans med konsumenter online genom bland annat innovation communities. Syftet med studien var att undersöka vad som motiverar användare i organisationsdrivna communities att delta i CoCreation. Detta för att ge en ökad insikt kring hur ett innova

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Ponsonby-Mccabe, Sharon J. M. "Going Underground : Motor-scooters, mods and value co-creation." Thesis, University of Ulster, 2010. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.514477.

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Metreveli, Alexandre. "Value (co-)creation in third-party logistics outsourcing relationships." Thesis, University of Strathclyde, 2016. http://digitool.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=27490.

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Peralt, Rillo Agustín. "Co-creation innovation for business programs for educational institutions." Doctoral thesis, Universitat Politècnica de València, 2015. http://hdl.handle.net/10251/51462.

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[EN] Nowadays, universities are finding they have more and more competition regarding postgraduate programs. As educational institutions increase the offer, the need for them to improve their knowledge about the postgraduate market becomes more evident due to the lack of existing research and scarce literature about the topic. All this will help the educational institutions to develop suitable competitive strategies in order to attract postgraduate students' talent, thus distinguishing the institutions from the competition. This proactive orientation towards the market wills, like in many

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Kim, Jeawon. "Extending social marketing principle application to program co-creation." Thesis, Griffith University, 2020. http://hdl.handle.net/10072/397039.

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Social marketing is a way of thinking and operating that aims to build solutions people value. Through voluntary exchange, social marketing can deliver behaviour change for societal benefit. Social marketing can be applied to food waste and the environment. The effectiveness of social marketing in food waste behaviour change has received limited attention. Moreover, a clear roadmap on how to apply social marketing benchmarks to co-create programs is absent. This thesis brings together the results of ten studies reported in five papers, which aim to address two main research questions across tw

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Mijatovic, Maria, and Jasna Zubic. "Stakeholder influence on brand identity co-creation in startups." Thesis, Högskolan Kristianstad, Fakulteten för ekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-18765.

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The purpose of this thesis was exploring stakeholder influence on brand identity co-creation in startups, by answering the research question: "How do stakeholders influence brand identity co-creation in startups?". To answer this question, a multiple case study was conducted, consisting of interviews with six B2C (business-to-customer) startups. Furthermore, the startups studied are all tenants of incubators. This context is of interest, since incubators have been suggested to provide extensive resources and knowledge for startups struggling with their businesses' establishment. To analyze the

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Jones, Charles W., Kevin K. Byon, Paul M. Pedersen, and Antonio Williams. "Development and Validation of Value Co-creation in Sport." Digital Commons @ East Tennessee State University, 2018. https://dc.etsu.edu/etsu-works/3967.

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Siyasinejad, Seyedmohammadali, and Teodor Teodosiev. "Value Co-creation Practices in Brand Community of Airbnb." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-45606.

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Abstract Background: Value co-creation emerged at the beginning of the 21st century as a new way of understanding of value and its creation which occurs around individualized experiences of co-creation, leading to the creation of value that is exclusive to every person. In the essence of the concept of value co-creation lays the service-dominant logic of marketing. The investigation of value co-creation within brand communities has been emphasized in recent years. The practices of brand community members play a significant role in the value co-creation. Since Airbnb has never been looked as a

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Pera, Guillaume, and Charlotte Chéron. "Co-Creation during New Product Development : Downsides and effects of a booming activity." Thesis, Umeå universitet, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-122718.

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Co-creation is nowadays a booming activity implemented by companies in order to be closer to their customers and to fulfil their needs. By using co-creation, a company involves their customers in the process of creation aiming to get ideas and insights that allow the company to launch a new product or to improve an existing product. Nevertheless, most of the companies think that implementing a co-creation process is a question of methodology. Companies believe that by building on a formalized method and by using a step-by-step implementation, the co-creation will be successful. The truth speak

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Brauer, Janin, and Anna Schmidt. "Let's start co-creating! : Establishing more successful collaborations between influencers and companies through co-creation." Thesis, Umeå universitet, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-149316.

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Influencer marketing has become a buzz word within the industry over the last few years. However, marketers claim that the industry needs to focus on a more quality-driven approach for brand collaborations instead of just looking after follower numbers and the potential brand awareness guaranteed by them. Therefore, the aspects and interests behind the collaborations of companies and influencers become of more importance. This research project aims for gathering more insights on the current and future collaboration practices in order to answer the question of how potential conflicts of interes

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Bergquist, Olsson Frida, and Hanna Dahl. "Co-creators or puppets? : a study on AI-marketing’s role in consumers’ value co-creation." Thesis, Högskolan Kristianstad, Fakulteten för ekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-22155.

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In recent years, AI has received increased attention in the field of marketing and is believed to grow even more in the future. It seems that the use of AI in marketing has a significant impact on consumer value creation. The purpose of this thesis is to explore how consumers experience the role of AI-marketing within the scope of the online customer journey, including how both positive and negative aspects of AI-based decision aids influence their value co-creation. Based on previous research, a conceptual model was created to determine whether consumers co-create or co-destroy value in the i

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Holmlund, Jeanette, and Robyn Schimmer. "Implicit or Explicit: : Understanding the role of Information Technology in Co- Creational Workshop Results." Thesis, Umeå universitet, Institutionen för informatik, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-90189.

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The demand for increased efficiency and patient-centered care has been influencing the development of healthcare in Sweden, and information technology has an important role in that process. Developing and implementing systems for public healthcare have proven to be a great challenge. One way to address this challenge is open innovation and co-creation. While there are a lot of studies focusing on innovation processes, there is little research regarding how technology is presented in the results. We have studied a co-creational workshop that focused on putting new perspectives on the use of inf

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Cooper, Karen G. P. "Counter-creation, co-creation, procreation a novel theological aesthetic & Not like other men : a novel /." Theological Research Exchange Network (TREN), 1991. http://www.tren.com.

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Osnes, Tone-Lise, and Annika Schmitz. "Value co-creation in the B2C context : An investigation of retailers’ and customers’ collaboration." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Centre of Logistics and Supply Chain Management, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18309.

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Problem: In today’s business markets companies are faced with new challenges occurring from globalization, new technologies, deregulation, blurring borders between industries, and outsourcing which change the competitive environment in the market. To deal with these challenges organizations are forced to look for new and innovative ways to differentiate themselves from competitors and to satisfy customers’ demands for more customized products and services. Additionally, nowadays customers strive for fulfilling their needs by being more active. Value co-creation, the collaboration between compa

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Sève, Bruno. "Urban co-creation: community planning, bottom-up and participation tools." Doctoral thesis, Universitat Politècnica de Catalunya, 2020. http://hdl.handle.net/10803/670289.

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For whom do we transform our built environment? The answer may seem obvious, since architecture, in theory, is conceived for humans and for the emancipation of communities. However, it is clear that architecture has moved away in many ways from this initial purpose. Making our cities increasingly attractive through ambitious urban renovation campaigns, with renewed public spaces and neighbourhoods, has led to issues that are the consequences of an urbanism of exclusion. These include gentrification, social tensions and mass tourism. Recently, this situation has caused some to consider architec

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Sjödin, Carina. "User-involved service innovation : Three participating perspectives on co-creation." Licentiate thesis, Mälardalens högskola, Innovation och produktrealisering, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-28699.

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The involvement of customers and other stakeholders in the innovation process is proposed to be a key success factor and something that makes companies more competitive. As a consequence, more and more organizations alter their innovation strategy accordingly. In order for a company to open up innovation processes, it is vital to foster a practice where there is openness for external ideas and knowledge. However, when external ideas meet internal innovation practices complex organizational situations appear. Creativity, for example, involves co-dependence of other persons’ strategies and actio

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Shin, Hakseung. "Customer Engagement and Value Co-Creation for Hospitality Open Innovation." Diss., Virginia Tech, 2020. http://hdl.handle.net/10919/105132.

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While innovation has been a critical tool for the success of hospitality businesses, there has been little research concerning how hospitality service innovation is created. Focusing on knowledge development for service innovation, this dissertation examines hospitality open innovation processes by highlighting the critical role of customers as important external stakeholders for knowledge creation. More specifically, this research examines how hospitality brand community members engage in brand activities that co-create non-transactional knowledge value for open innovation. To achieve the re

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Naletelich, Kelly. "Three Essays on Regulatory Focus, Consumer Creativity, and Co-Creation." Thesis, University of North Texas, 2018. https://digital.library.unt.edu/ark:/67531/metadc1248379/.

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Co-creation has been conceptualized in a number of ways but is generally referred to as an ongoing partnership between a firm and stakeholders (i.e. consumers) to collaboratively identify and solve mutually beneficial issues. While current scholarship has deepened our knowledge about the process of including consumers in the co-production of value, much remains to be learned. This is particularly true with respect to the consumer behavior side of the discipline as it pertains to creativity and motivation. Thus, the focus of the following three essays is to investigate how customer participatio

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