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Articoli di riviste sul tema "Consumer behavior"

Autore: Grafiati

Pubblicato: 4 giugno 2021

Ultima modifica: 25 luglio 2025

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1

Samoggia, Antonella, and Tommaso Rezzaghi. "The Consumption of Caffeine-Containing Products to Enhance Sports Performance: An Application of an Extended Model of the Theory of Planned Behavior." Nutrients 13, no. 2 (2021): 344. http://dx.doi.org/10.3390/nu13020344.

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Caffeine is the most-used psychoactive substance in the world. About 80% of the world’s population consumes caffeine every day, including athletes and lifestyle users. Thus, it is important to understand the consumer drivers of caffeine-containing beverages and food. This research study aims to explore consumers’ behaviors, perceptions, attitudes, and drivers towards caffeine-containing products to enhance sports performance. The research applies the Theory of Planned Behavior (TPB) in order to understand consumers’ behavior, extended with utilitarian aspects for a comprehensive understanding

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Sundareswaran, Ghanasiyaa, Harshini Kamaraj, Shanmathy Sanjay, Akalya Devi, Poojashree Elangovan, and Kruthikkha P. "Consumer Behavior Analysis." International Journal of Research and Applied Technology 2, no. 1 (2022): 82–90. http://dx.doi.org/10.34010/injuratech.v2i1.6536.

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Research on consumer behavior has become essential in recent years as it plays an important role in business marketing and growth. Consumers are the king of the market. For-profit organizations cannot function without customers. All the activities of the company end with the consumer and their satisfaction. Consumer behavior is the study of consumers and how they choose or eliminate products. This theory extends not only to products but also to services consumed. To develop a framework for studying consumer behavior, first look at the factors that influence consumer buying behavior, as well as

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Shalsabella Putri, Arini, and Marzura Ibrahim. "PENGARUH KARAKTERISTIK ENDORSER PADA MEDIA SOSIAL INSTAGRAM TERHADAP PERILAKU PEMBELIAN KONSUMEN ONLINE (STUDI KASUS MAHASISWA FIKOM UNIVERSITAS TEKNOLOGI SUMBAWA)." KAGANGA KOMUNIKA: Journal of Communication Science 2, no. 2 (2020): 68–77. http://dx.doi.org/10.36761/kagangakomunika.v2i2.830.

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Online consumer purchasing behaviour is refers to the decision-making process and behaviors of people interested in the buy and use of products. Online purchasing behaviour online is an analysis of how consumers purchase, what they purchase, and why they purchase things online. Online consumer purchasing behavior can be influenced by many factors. Characteristics of endorser is one of those factors. Characteristics of endorser are attributes that usually called as TEARS model which represent the five attributes associated with the general attributes of endorser towards the target market. Every

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GS., Arun Kumar, and Pavan Ramya. "Online Consumer Behavior." Shanlax International Journal of Arts, Science and Humanities 7, no. 2 (2019): 61–65. https://doi.org/10.5281/zenodo.3575291.

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A customer is a person who pays a little bit for the goods needed to be consumed in the form of goods and services. Similarly, consumers play an important role in the economy of the nation. Without consumer demand, producers will not have one of the main motivations to produce.  Consumer behavior is the study of how individual consumers, groups or organizations select, purchase, use and dispose of ideas, goods and services to meet their needs and wants. It refers to the actions of consumers in the market and the underlying motives of those actions.  The business sector and the revolu

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Andrighetto, Cristiana, Omar Jorge Sabbag, Gustavo Lineu Sartorello, and Gelci Carlos Lupatini. "Consumo de carne bovina na comunidade acadêmica da UNESP - Dracena." Revista Ciência em Extensão 10, no. 3 (2014): 133–42. https://doi.org/10.23901/1679-4605.2014v10n3p133-142.

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The objective of this work was to outline the profile and characteristics regarding beef consuming behavior in the academic community, UNESP – Campus Experimental de Dracena, focusing on students, professors, and staff. In this work 170 consumers answered a questionnaire in which we got a profile of the beef consumer. The results obtained of the consumer behavior, by means of profile and consuming habits; product; consumer habits and production system. Among the main results, we can observe that the price no longer features the biggest differential when there is a purchase, however hygiene, co

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Zahra, Audina Rizka, and Nuri Aslami. "Analisis Perilaku Konsumen Asuransi di Medan Sumatera Utara." VISA: Journal of Vision and Ideas 1, no. 1 (2021): 46–53. http://dx.doi.org/10.47467/visa.v1i1.759.

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This research focuses on insurance consumer behavior, the factors that motivate insurance consumer behavior, insurance consumer behavior models, insurance consumer behavior models, insurance perceptions and insurance consumer decision-making processes. The method used in this study is a qualitative research method, namely a study that focuses on case knowledge through revealing accepted facts through interview and observation data. The results of the study obtained are to understand consumers, understand the consumption process, and improve one's personal ability to become an effective consume

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Fujak, Hunter, Stephen Frawley, Heath McDonald, and Stephen Bush. "Are Sport Consumers Unique? Consumer Behavior Within Crowded Sport Markets." Journal of Sport Management 32, no. 4 (2018): 362–75. http://dx.doi.org/10.1123/jsm.2017-0318.

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Sport consumers and markets have traditionally been thought to exhibit unique behaviors from traditional consumer products, particularly in respect to perceptions of loyalty. Yet, despite sport landscapes becoming increasingly crowded, there has been scant research measuring consumers’ repeat behavior in the context of the dense sports market. Through this research, we address this gap by applying Dirichlet modeling against the behaviors of 1,500 Australian sport consumers. Two questions are explored: First, do sport attendance markets exhibit purchase characteristics distinct from typical con

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Fatrisia, Mixilia Embun, Beny Witjaksono, Yuyus Yudistria, and Ika Baskara. "The Influence Of Consumer Ethnocentrism, Attitudes And Consumer Intentions On Actual Purchasing Behavior On Instant Noodle Products." Jurnal Ilmiah Manajemen Kesatuan 12, no. 5 (2024): 1613–34. http://dx.doi.org/10.37641/jimkes.v12i5.2794.

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Consumer ethnocentrism is very important because it affects consumer purchasing decisions. This study aims to reveal how demographic factors such as age, gender, education, and income affect consumers' views on domestically made instant noodles and foreign-made instant noodles which affect attitudes, intentions, and purchasing behavior. This study uses a purposive sampling method involving 200 consumers who consume domestically made instant noodle products and foreign-made instant noodle products in the JABODETABEK area. The results of primary data analysis were carried out using the Structura

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D. Muthukrishnaveni, D. Muthukrishnaveni, and Dr D. Muruganandam Dr. D. Muruganandam. "Consumer Buying Behavior Towards Consumer Durables." Global Journal For Research Analysis 3, no. 2 (2012): 124–26. http://dx.doi.org/10.15373/22778160/february2014/39.

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10

Babakus, Emin, T. Bettina Cornwell, Vince Mitchell, and Bodo Schlegelmilch. "Reactions to unethical consumer behavior across six countries." Journal of Consumer Marketing 21, no. 4 (2004): 254–63. http://dx.doi.org/10.1108/07363760410542165.

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Examining individual tolerance for unethical consumer behavior provides a key insight to how people behave as consumers worldwide. In this study, consumer reactions to 11 unethical consumer behavior scenarios are investigated using sample data from Austria, Brunei, France, Hong Kong, the UK, and the USA. Nationality is found to be a significant predictor of how consumers view various questionable behaviors. Gender is not a significant predictor, while age and religious affiliation are found to be significant predictors of consumer ethical perceptions. The study identifies distinct consumer clu

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Verma,, Mansi. "Consumer Buying Behavior." International Scientific Journal of Engineering and Management 04, no. 06 (2025): 1–9. https://doi.org/10.55041/isjem04287.

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Abstract Consumer buying behavior encompasses the complex decision-making processes and actions involved when individuals select, purchase, use, and dispose of products and services. This research paper investigates the multifaceted nature of consumer buying behavior by examining the influence of psychological, cultural, social, personal, and economic factors on consumers' decisions. Drawing on established theoretical frameworks such as Maslow’s Hierarchy of Needs, the Engel-Kollat-Blackwell (EKB) model, and the Howard-Sheth model, this study explores the motivations and attitudes that drive p

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Ghifarini, Anindila Fitria, Ujang Sumarwan, and Mukhamad Najib. "Application of theory of planned behavior in shrimp consumer behavior analysis." Independent Journal of Management & Production 9, no. 3 (2018): 984. http://dx.doi.org/10.14807/ijmp.v9i3.705.

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Although the export orientation of shrimp commodities in developing fisheries sector is very influential and has a great contribution in the country's economic development, but there are still many obstacles encountered in shrimp exports. Besides, domestic market can be an alternative choice for shrimp market. Understanding consumer behavior towards shrimp is very important for producers and government in order to know how consumers’ intention in shrimp consumption. Therefore, in this study conducted a consumer behavior analysis of shrimp to determine intention in shrimp consumption in Indones

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Zhang, Yuxiao. "A Consumer Behavior Theory of Tutoring." Advances in Economics, Management and Political Sciences 12, no. 1 (2023): 364–73. http://dx.doi.org/10.54254/2754-1169/12/20230653.

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The paper aims to explore the behavior of consumers in the tutoring market in China, in which consumers perspectives would be divided into two parts: parents and students. Parents and students would consider and focus on different factors to maximize the utility based on their own standpoint, which is the reason why they usually make different decisions in reality. The paper would build a theory of consumer behavior in tutoring market based on the neoclassical consumer theory. There are several essential features that should be noticed in the paper: (1) for simplifying, the commodities consume

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Ho, Ching-Wei. "Consumer behavior on Facebook." EuroMed Journal of Business 9, no. 3 (2014): 252–67. http://dx.doi.org/10.1108/emjb-12-2013-0057.

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Purpose – The purpose of this paper is to demonstrate consumers’ voluntary behaviors on Facebook through exploring how members’ community participation affects consumer citizenship behaviors toward the brand. The study also provided further insight into the mediating effect by considering brand trust and community identification. Design/methodology/approach – This research begins by developing a framework to describe and examine the relationship among Facebook participants, brand trust, community identification, and consumer citizenship behaviors. Furthermore, it tests the mediating effects of

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S. El-Tahan, Emad AbdelKhaleK. "The Effect of Trademark on Consumer Behavior." Business, Management and Economics Research, no. 65 (May 25, 2020): 58–66. http://dx.doi.org/10.32861/bmer.65.58.66.

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This study examines the effect of the trademark on consumer behavior of consumers of air conditioners in Sudan, in order to know the dimensions of the trademark that affect consumer behavior in Sudan, and provide information to companies on the dimensions of the trademark that affect the purchasing decision of the customer and contribute to customer satisfaction. The study adopted descriptive analytical method using a sample of 230 individuals who consume air conditioners in Sudan. The results showed that there is a positive significant relationship between the trademark of air conditioning an

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Singh, Padmalini, K. S. Srinivasa Rao, Angela Yi Wen Chong, et al. "The Influence of Consumer Behavior on Brand Success: A Case Study of Panasonic Corporation." Asia Pacific Journal of Management and Education 4, no. 2 (2021): 6–19. http://dx.doi.org/10.32535/apjme.v4i2.1066.

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The objective of this study is to investigate the influence of consumer behavior on brand success. Consumer behavior is a study of consumers and their methods to choose, consume, and dispose of products and services, including their social, cognitive, and developmental progress. Panasonic Corporation may face the issues of consumer behavior which affects customer satisfaction and loyalty affecting the company’s development. This paper presents the factors of consumer behavior that may bring Panasonic to its success. The findings provide particular qualities to enhance the opportunity of increa

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Nikolaeva, M. A. "Food consumer behavior." Tovaroved prodovolstvennykh tovarov (Commodity specialist of food products), no. 12 (November 12, 2021): 897–905. http://dx.doi.org/10.33920/igt-01-2112-02.

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The article discusses general approaches to the study of food consumers. The types of consumers and factors influencing their behavior have been identified. It has been established that along with the behavioral features common to all consumers, there are also specific characteristics of the behavior of consumers of food products, conditioned by the needs that these products satisfy. These include the possibility of organoleptic evaluation of food before making a purchase decision, as well as the commitment of consumers to certain types, varieties and brands of food and tobacco products. Engli

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Muchsin Saggaff Shihab, Dipa Mulia,. "The Role of Government Control on Consumer Behavior to be Environmentally Oriented." Jurnal Manajemen 25, no. 3 (2021): 431. http://dx.doi.org/10.24912/jm.v25i3.759.

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Consumer orientation towards Green Products or environmentally friendly products is one of the supporting factors for business continuity (business sustainability). Consumer behavior in choosing a product is primarily determined by several things such as available product design, consumer knowledge, government control over consumers and producers. The role of the Government, Consumers and Producers together forms consumers' character in selecting the products to be consumed; therefore, the part of these three elements becomes essential to study. This study focuses on the role of government con

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Gireesan, E. M. "CONSUMER BEHAVIOR AND FACTORS INFLUENCING PURCHASE DECISION OF XIAOMI SMART PHONES." International Journal of Interdisciplinary Research in Arts and Humanities 2, no. 2 (2017): 79–82. https://doi.org/10.5281/zenodo.1000931.

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Consumer Behaviour is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use<strong>. </strong>Consumer behavior can be broadly classified as the decisions and actions that influence the purchasing behavior of a consumer. What drives consumers to choose a particular product with respect to others is a question which is often analyzed and studied by marketers. Most of the selection process involved in purchasing is based on emotions and reasoning. Consumer behaviour is the study of how individual customers, groups or organizat

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20

Karunia, Erick. "Consumer Trends: Exploring Shifts and Patterns in Contemporary Consumer Behavior." Journal of Business and Management Research 6, no. 2 (2024): 103–18. http://dx.doi.org/10.55098/tjbmr.v6i2.662.

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This study explores contemporary consumer behavior trends, focusing mainly on conscious consumerism, digital transformation, and socio-cultural influences. The research design involves a comprehensive literature review spanning multiple disciplines: marketing, psychology, sociology, and anthropology. Methodologically, the study synthesizes findings from existing research to provide insights into the motivations, preferences, and behaviors of socially conscious consumers in the digital age. The findings highlight the growing importance of ethical and sustainable consumption practices among Mill

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C, Magila. "The Buying Behavior Influence of Consumers in Hosur Municipality." Shanlax International Journal of Commerce 6, s1 (2018): 285–93. https://doi.org/10.5281/zenodo.1461518.

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Powerful brands create meaningful images in the minds of consumers with brand images serving as a means of differentiation from the competition and thus positively influencing customer’s purchasing behavior. Branding plays a vital role to boost up any business performance, is a disguised tool which can confidently change people’s buying behaviors. In the current marketing scenario, the Study of Consumer Behavior has become important. Without consumers, no business organization can run. All the activities of the business concerns end with consumers and

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22

Suraj Kushe Shekhar, Tony P Jose, and Rehin K R. "Consumer buying behavior and attitude towards pharmaceuticals." International Journal of Research in Pharmaceutical Sciences 10, no. 4 (2019): 3392–97. http://dx.doi.org/10.26452/ijrps.v10i4.1649.

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Pharmaceutical industry is a fastest growing industry in India. It is valued at above US 40 billion dollars. India exports large amount of drugs to difference parts of the world. Nowadays people are conscious of what they buy. Even if doctors prescribe a medicine, consumers resort to internet to get more information on the medicine before they consume it. Consumers have different perceptions on various kinds of drugs. Understanding the consumer attitude towards drugs will help the marketers to formulate marketing strategies better. The present study examines as to what the consumers look out w

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Gonzalez-Arcos, Claudia, Alison M. Joubert, Daiane Scaraboto, Rodrigo Guesalaga, and Jörgen Sandberg. "“How Do I Carry All This Now?” Understanding Consumer Resistance to Sustainability Interventions." Journal of Marketing 85, no. 3 (2021): 44–61. http://dx.doi.org/10.1177/0022242921992052.

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Given the increasingly grave environmental crisis, governments and organizations frequently initiate sustainability interventions to encourage sustainable behavior in individual consumers. However, prevalent behavioral approaches to sustainability interventions often have the unintended consequence of generating consumer resistance, undermining their effectiveness. With a practice–theoretical perspective, the authors investigate what generates consumer resistance and how it can be reduced, using consumer responses to a nationwide ban on plastic bags in Chile in 2019. The findings show that con

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Mohammed, Abdulalem. "Factors influencing young consumers’ purchasing behavior toward Saudi coffee product: An application of the extended Theory of Planned Behavior model." Innovative Marketing 20, no. 3 (2024): 42–55. http://dx.doi.org/10.21511/im.20(3).2024.04.

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Drawing on the Theory of Planned Behavior, this study aims to investigate the factors that influence consumers’ purchasing behavior towards Saudi coffee product. Additionally, it seeks to examine the moderating role of consumer ethnocentrism on the relationship between purchase intention and actual purchasing behavior of young consumers. The target population consisted of young consumers in Saudi Arabia who had previously consumed Saudi coffee product. Data were collected through an online survey using Google Forms in February 2024. The sample size comprised 386 respondents, 18-34 years old (w

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MARTIN, CHARLES L. "Consumer-to-Consumer Relationships: Satisfaction with Other Consumers' Public Behavior." Journal of Consumer Affairs 30, no. 1 (1996): 146–69. http://dx.doi.org/10.1111/j.1745-6606.1996.tb00729.x.

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Liang, Jingwei. "Fanatic Consumer Behavior, Devotion, and Rational Addiction: Unveiling the Distinctive Consumption Patterns of Fans." Transactions on Economics, Business and Management Research 3 (December 25, 2023): 200–206. http://dx.doi.org/10.62051/t6xsgt25.

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Fan behavior, characterized by exceptional consumption patterns, stands distinct from typical consumer behavior and has become a focal point in fan theory studies. Scholars have applied various concepts to explain this phenomenon, including fanatic consumer behavior, consumer devotion, and rational addiction. The concept of fanatic consumer behavior emphasizes fans' deep immersion and compulsive engagement in interests like collecting and discussing related merchandise, which aids in forming their unique identity and self-concept. Consumer devotion portrays a religious-like zeal in fans, evide

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Avetisyan, Mariana, and Shushanna Grigoryan. "PSYCHOLOGICAL CHARACTERISTICS OF CONSUMER BEHAVIOR." Main Issues Of Pedagogy And Psychology 21, no. 1 (2022): 6–11. http://dx.doi.org/10.24234/miopap.v21i1.421.

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ABSTRACT This article presents the analyses of the theoretical foundations of the study of consumer behavior: reference was made to the economic, marketing and psychological approaches. The essence of consumer behavior, psychological features and mechanisms are discussed. The psychological causality of consumer preference and choice is revealed, particularly, the study of positions, motives and needs is of significant importance. In the psychological analysis of the consumer behavior the influence of both psychological and socio-cultural factors is highly important.  Today consumer

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Avetisyan, Mariana, and Shushanna Grigoryan. "PSYCHOLOGICAL CHARACTERISTICS OF CONSUMER BEHAVIOR." Main Issues Of Pedagogy And Psychology 21, no. 1 (2022): 6–11. http://dx.doi.org/10.24234/miopap.v21i1.421.

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ABSTRACT This article presents the analyses of the theoretical foundations of the study of consumer behavior: reference was made to the economic, marketing and psychological approaches. The essence of consumer behavior, psychological features and mechanisms are discussed. The psychological causality of consumer preference and choice is revealed, particularly, the study of positions, motives and needs is of significant importance. In the psychological analysis of the consumer behavior the influence of both psychological and socio-cultural factors is highly important.  Today consumer

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Avetisyan, Mariana, and Shushanna Grigoryan. "PSYCHOLOGICAL CHARACTERISTICS OF CONSUMER BEHAVIOR." Main Issues Of Pedagogy And Psychology 9, no. 1 (2022): 6–11. http://dx.doi.org/10.24234/miopap.v9i1.421.

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ABSTRACT This article presents the analyses of the theoretical foundations of the study of consumer behavior: reference was made to the economic, marketing and psychological approaches. The essence of consumer behavior, psychological features and mechanisms are discussed. The psychological causality of consumer preference and choice is revealed, particularly, the study of positions, motives and needs is of significant importance. In the psychological analysis of the consumer behavior the influence of both psychological and socio-cultural factors is highly important.  Today consumer

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Syeeda, Raisa Maliha, Tafsir Alam Md., and Nizamul Aziz Mustafa. "Consumer Behavior in Selecting Mobile Phones in the Context of Bangladesh." International Journal of Science and Business 4, no. 7 (2020): 91–99. https://doi.org/10.5281/zenodo.3921991.

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The behavior of consumers regarding smartphones is more and more a center of marketing research. Especially, consumer behavior in the case of the smartphone industry, from selection motivation to after use behavior has become a center of research in marketing. The outcomes of this study confirm that the regulatory focus has an impact on consumer behavior regarding smartphone procure decisions by controlling their perception, rationale, and lifestyle. For consumers’ smartphones have become crucial parts of life. This study is to analyze factors that affect a consumer’s decision in b

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N., MD. FAIYAZ AHMED. "CONSUMER PURCHASE BEHAVIOUR ON AIR CONDITIONER – A STUDY IN VANIYAMBADI TALUK TIRUPATTUR DISTRICT TAMILNADU." Journal of Jilin University 42, no. 08 (2023): 72–79. https://doi.org/10.5281/zenodo.8255563.

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<strong>Abstract</strong> Consumer Buying Behavior refers to consumers' actions taken (both on and offline) before buying a product or service. This process may include consulting search engines, engaging with social media posts, or various other actions. It is valuable for businesses to understand this process because it helps companies better tailor their marketing initiatives to the marketing efforts that have successfully influenced consumers to buy in the past. In this study, a research investigation was carried out to determine consumer purchase behavior towards purchasing Air condit

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Zhao, Xinhua, and Hui An. "Research on the Mechanism of Heterogeneous Corporate Environmental Responsibility in Z-Generation Consumers’ Sustainable Purchase Intention." Sustainability 15, no. 13 (2023): 10318. http://dx.doi.org/10.3390/su151310318.

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As the public’s awareness of environmental protection and their concern for environmental issues increase, more and more companies are focusing on fulfilling their environmental responsibilities and meeting the green needs of consumers through diverse environmental behaviors. Based on the stimulus-organic-response model, this study adopts the scenario experiment method to explore the psychological response mechanism of consumers to heterogeneous corporate environmental responsibility behavior and their response to consumer behavior intentions using the two approaches of deep (psychological con

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Shoham, Aviv, and Maja Makovec Brenčič. "Compulsive buying behavior." Journal of Consumer Marketing 20, no. 2 (2003): 127–38. http://dx.doi.org/10.1108/07363760310464596.

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Consumer compulsive buying is an important area of inquiry in consumer behavior research. The importance of studying compulsive buying, stems, in part, from its nature as a negative aspect of consumer behavior. Specifically, exploring negative consumption phenomena could provide modified or new perspectives for the study of positive consumption behaviors. Moreover, research on negative facets of consumption is useful because it can potentially contribute to society’s wellbeing, an important criterion for usefulness of any research. This paper builds on earlier papers to propose a model of comp

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Yan, Bo, Yan-Ru Chen, Xiao-Tai Zhou, and Jing Fang. "Consumer behavior in the omni-channel supply chain under social networking services." Industrial Management & Data Systems 119, no. 8 (2019): 1785–801. http://dx.doi.org/10.1108/imds-03-2019-0111.

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Purpose The purpose of this paper is to analyze how social networking services (SNSs) affect consumers’ behaviors on the omni-channel supply chain by using a reverse research method. Design/methodology/approach Initially, a questionnaire was administered to obtain data on the relationship between the perception factors of channels and consumer behavior. Subsequently, a structural equation model was constructed, and consumer behavior were determined in the omni-channel supply chain. Finally, the importance of various factors that affected consumer behavior in the omni-channel supply chain under

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Blair, James Robert, Prachi Gala, and Matthew Lunde. "Dark triad-consumer behavior relationship: the mediating role of consumer self-confidence and aggressive interpersonal orientation." Journal of Consumer Marketing 39, no. 2 (2022): 145–65. http://dx.doi.org/10.1108/jcm-07-2020-3981.

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Purpose This study aims to investigate the consumer behavior of the Dark Triad (DT) personality traits. It investigates the sequential mediating role of consumer self-confidence and aggressive interpersonal orientation in the relationship between the DT personality traits (i.e., narcissism, psychopathy and Machiavellianism) and consumer behavior. Design/methodology/approach Using identity theory as a theoretical framework, the authors develop and assess a model linking the DT personality traits to consumer behavior, using two products: a watch and restaurant menu items, in different experiment

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f, f., and f. f. "Indonesian Consumer Complaint Behavior: The Role of Information Seeking, Knowledge, Purchase Behavior, and Tendency to Talk." GLOBAL BUSINESS FINANCE REVIEW 29, no. 1 (2024): 57–71. http://dx.doi.org/10.17549/gbfr.2024.29.1.57.

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Purpose: This study aimed to determine the effect of information-seeking, knowledge, purchasing behavior, and word-of-mouth on complaint behavior. Design/methodology/approach: This study was conducted in rural and urban areas of 28 provinces in Indonesia. The respondents in this study are consumers who have worked (have income) or are married, aged 17-60 years, and have made consumption decisions independently. The respondents totaled 4200 people, including 2175 people in urban areas and 2025 in rural areas. The Kish Grid method used in social research, especially household surveys, was

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P Manikandan. "Rural Consumer Behaviour Towards Online Shopping in Chengalpattu City." Journal of Information Systems Engineering and Management 10, no. 49s (2025): 1335–45. https://doi.org/10.52783/jisem.v10i49s.10293.

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The article explores the intricate dynamics of consumer behavior, particularly focusing on its implications for understanding purchasing decisions. It elucidates the multifaceted nature of consumer behavior, encompassing the acquisition, evaluation, utilization, and disposal of goods and services. The central emphasis lies in comprehending the behavior patterns of consumers during product selection to meet their needs and desires. Consumer behavior analysis becomes paramount for marketers, serving as a foundation for effective marketing strategies. This comprehensive study scrutinizes the myri

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Mesić, Željka, Marija Mavračić, Lucija Blašković, and Marina Tomić Maksan. "IMPACT OF THE WORK MODEL ON FOOD CONSUMER BEHAVIOUR DURING THE COVID -19 PANDEMIC." Ekonomska misao i praksa 33, no. 1 (2024): 177–96. http://dx.doi.org/10.17818/emip/2024/1.9.

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Abstract (sommario):

The COVID-19 pandemic has affected all aspects of people's lives around the world. Restrictions on movement and social distancing have influenced consumer behavior and the emergence of various consumer trends, one of the most important of which is working from home. The main objectives of this study are (1) to identify changes in consumer behaviour in the purchase, preparation and consumption of food during the COVID-19 pandemic, (2) to investigate the impact of the work model on food consumer behaviour during the COVID-19 pandemic. An online survey was conducted among a convenient sample of 6

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Wang, Miao, and HongJian Qu. "Review of the Research on the Impact of Online Shopping Return Policy on Consumer Behavior." Journal of Business Administration Research 6, no. 2 (2017): 15. http://dx.doi.org/10.5430/jbar.v6n2p15.

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Abstract (sommario):

Based on the relevant literature, this paper study the impact of online shopping return policy on consumer purchase behavior from the dimension of return policy, consumer perception, consumer purchase behavior and so on. In the online shopping environment, the return problem between retailers and consumers is more obvious. Based on the researching achievements of predecessors, return policy can be divided into three dimensions: return cost, return time limit and efforts. Consumer psychological perception of return policy is based on the traditional consumer perception, which can be summarized

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Petrović, Gordana, Darjan Karabašević, Gabrijela Popović, Gordana Tomić, and Pavle Radanov. "The research of consumers and their habits in the organic products market." Ekonomija: teorija i praksa 14, no. 2 (2021): 101–18. http://dx.doi.org/10.5937/etp2102101p.

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Abstract (sommario):

It is important for every consumer that the product he consumes is of good quality and safe for his health. An organic product for the consumer means quality and health. It is of crucial importance to look into the the organic food market, and based on that determine what the goals are and create a strategy to achieve the set goals. The organic market is the main source of information for organic food producers. Before organic products are being placed on the market, the target group of consumers to whom the marketing mix will be directed should be determined on the basis of information from t

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Agasti, Sarmistha. "IMPACT OF FACTORS INFLUENCING CONSUMER BEHAVIOR IN WEST BENGAL." International Journal of Advanced Research 9, no. 10 (2021): 1394. http://dx.doi.org/10.21474/ijar01/13696.

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Abstract (sommario):

In the last years, consumer behaviour and their decision-making process has advanced and has become an important topic in the marketing society. this paper presents an extensive review on the influencing factors on consumers behavior and their buying decision-making process in marketing. The marketing starts and finish with the consumer hence, consumer purchasing decision taking shows how well the organizations marketing strategy suits marketing demand. Consumer behavior includes the psychological procedures which consumers experience in understanding their requirements. Discovering patterns t

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Zhao, Zitong. "The Impact of Marketing Methods on Consumer Behavior in the Era of New Media." Advances in Economics, Management and Political Sciences 109, no. 1 (2024): 175–80. http://dx.doi.org/10.54254/2754-1169/109/2024bj0134.

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Abstract (sommario):

With the development of the new media era, marketing methods have undergone tremendous changes, therefore, consumers have a wider range of ways to obtain information. Previously, information could only be obtained from TV advertisements, newspapers, and magazines. Today, using social media and the Internet to transmit information is more rapid and convenient, which has a profound impact on consumers' cognition and behavior. Therefore, studying the impact of marketing methods on consumer behavior in the era of new media is of great significance and has profound practical value. The theme of thi

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Adhitama, Louis. "The Factor of Main Characters’ Consumer Behavior in Toy Story and Toy Story 2." K@ta Kita 7, no. 2 (2019): 173–81. http://dx.doi.org/10.9744/katakita.7.2.173-181.

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Abstract (sommario):

This thesis aims to know why the main characters of Toy Story and Toy Story 2 do excessive consumption on toys. Therefore, I will use the theory of consumer behavior to be applied on Andy, Sid, and Al as the consumers of toys. From this theory, I want to show that consumer behavior can be seen from internal and external traits. The internal trait means the consumer behavior is influenced by the inner side of consumers. On the other hand, the external trait means the consumer behavior is triggered by the outside factor of consumers’ surroundings. I connected the analysis with consumer behavior

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Syaifuddin, Syaifuddin. "PENDEKATAN INTERDISIPLINER TERHADAP PERILAKU KONSUMEN BANK SYARI’AH." ASY SYAR'IYYAH: JURNAL ILMU SYARI'AH DAN PERBANKAN ISLAM 1, no. 1 (2016): 196–218. http://dx.doi.org/10.32923/asy.v1i1.671.

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Interdisciplinary is a collaboration between several disciplines to respond to developments and problems of human civilization. Mu'amalah science, economics, sociology, and psychology work together to examine the behavior of Muslim consumers. Consumer behavior is the study of how individuals, groups and organizations select, purchase, use and dispose of goods, services, ideas or experiences to satisfy their wants and needs. Consumer behavior studies focused on how individuals make the decision to utilize their resources (time, money and effort) to buy goods and services consumed. This interdis

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ULUDAG, Sengul, and Nermin BAHSI. "An Assessment Study on Consumer Knowledge and Purchasing Behavior Regarding Food Safety." Archives of Current Research International 24, no. 11 (2024): 263–74. http://dx.doi.org/10.9734/acri/2024/v24i11968.

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Abstract (sommario):

Economic and technological developments affect consumers’ purchasing behaviors along with their lifestyles. Understanding consumer characteristics and purchasing behaviors is of great importance for companies in determining target markets and preparing marketing programs. The aim of this study is to determine consumers’ level of knowledge about food safety and their purchasing behavior regarding food products. For this purpose, a face-to-face survey was conducted with 400 consumers selected using the Simple Random Probability Sampling method. About 76% of the consumers participating in the stu

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Toha, Mohamad, and Supriyanto Supriyanto. "Factors Influencing The Consumer Research Process: Market Target, Purchasing Behavior and Market Demand (Literature Review Of Consumer Behavior)." Danadyaksa: Post Modern Economy Journal 1, no. 1 (2023): 1–17. http://dx.doi.org/10.69965/danadyaksa.v1i1.5.

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Abstract (sommario):

Consumer research evolved as an extension of marketing research, focusing nearly entirely on consumer behavior rather than other components of the marketing process. The findings of consumer research are utilized to improve managerial decision-making. Marketers can forecast how consumers will react to promotional messaging and understand how they make purchasing decisions by studying their behavior. Consumers are currently blessed with a plethora of products to satisfy their demands. The era of producers controlling consumers has passed, and the era of consumers controlling producers has begun

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Yudhi Prasetya Mada. "ROLE OF NEUROMARKETING IN UNDERSTANDING CONSUMER BEHAVIOR: A LITERATURE OVERVIEW." International Journal of Innovations in Engineering Research and Technology 11, no. 8 (2024): 48–56. http://dx.doi.org/10.26662/ijiert.v11i8.pp48-56.

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Abstract (sommario):

Neuromarketing has been widely used to measure consumer behavior through several stimulation, including logo colors of a brand. Neuromarketing is applied using electroencephalography (EEG) signal analysis to the human brain's respons. This article explores the emerging field of neuromarketing and its potential impact on consumer buying behaviour. Neuromarketing combines neuroscience, psychology, and marketing to better understand consumer decision-making processes. The article discusses the various techniques used in neuromarketing research, including functional magnetic resonance imaging (fMR

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Li, Jianan, Xiaotong Jin, Taiyang Zhao, and Tiannv Ma. "Conformity Consumer Behavior and External Threats: An Empirical Analysis in China During the COVID-19 Pandemic." SAGE Open 11, no. 3 (2021): 215824402110321. http://dx.doi.org/10.1177/21582440211032152.

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Abstract (sommario):

Conformity consumer behavior refers to a preference of using the behaviors or expectations of others as a guideline for one’s own consumption patterns. Significant characteristics of conformity consumer behavior have been observed during the COVID-19 pandemic, and it has greatly hindered resource allocation and pandemic management. Nonetheless, the reasons why a public health emergency, exemplified by COVID-19, triggers conformity consumer behavior remain unclear. This study proposes and tests a theoretical framework to explore the psychological mechanisms of conformity consumer behavior durin

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Rizqiyana, Ina, and Wahyono Wahyono. "The Influence of Eco-Brand, Eco-Labelling and Environmental Advertisement on Consumer Purchasing Behavior through Brand Image." Management Analysis Journal 9, no. 2 (2020): 211–20. http://dx.doi.org/10.15294/maj.v9i2.28510.

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Abstract (sommario):

The high level of environmental concern will encourage individual to consume environmentally friendly products and encourage company to implement the green marketing strategy. This study aims to examine the direct and indirect effect of green marketing tools namely eco-label, eco-brand and environmental advertisement on consumer purchase behavior with brand image as an intervening variable. The sampling method used is purposive sampling technique through questionnaire with 115 respondents who are consumers of Ades in Semarang. The data analysis method used is path analysis. The results of this

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Prabantoro, Gatot, Aam Amanah, Megayani Megayani, and Ade Mulyati. "Understanding consumer behavior in choosing bear brand milk products using the Analytical Hierarchy Process (AHP) method." Jurnal Akuntansi dan Manajemen 21, no. 1 (2024): 59–70. http://dx.doi.org/10.36406/jam.v21i1.1405.

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Abstract (sommario):

This research aims to understand the behavior of consumers of BB milk products using the Analytic Hierarchy Process (AHP) method. This research uses a qualitative method with analysis using the AHP method to help determine consumer choices in choosing the BB milk products they consume by considering price, promotion, packaging, location, and product benefits. Data and information were collected through in-depth interviews with 21 informants who were consumers who frequently consumed BB milk products, then the data and information were converted into questionnaire answers and processed using th

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