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Articoli di riviste sul tema "Consumer behaviour"

Autore: Grafiati

Pubblicato: 4 giugno 2021

Ultima modifica: 25 luglio 2025

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1

Attreya, Bhawna. "Consumer Buying Behaviour." Journal of Advances and Scholarly Researches in Allied Education 15, no. 9 (2018): 1–4. http://dx.doi.org/10.29070/15/57885.

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Talekar, Publisher: P. R. "Consumer Behaviour." International Journal of Advance and Applied Research 5, no. 8 (2024): 33–35. https://doi.org/10.5281/zenodo.11161958.

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<strong>Abstract:</strong> <strong>           Consumer behavior involves in the psychological processes that the consumers go through in recognizing needs, finding ways to solve these needs, making purchase decisions. Consumer behavior is the actions and the decisions that people or households make when they choose, buy, use, and dispose of a product or service is the consumer behavior</strong>

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Miss, Harsha .B. Pipalia. "CONSUMER BEHAVIOUR." International Journal of Marketing & Financial Management 4, no. 8 (2016): 48–74. https://doi.org/10.5281/zenodo.10815976.

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<strong>ABSTRACT </strong> <strong> </strong> <strong>Objective- </strong>The preceding historical perspective shows that successful companies adapt to changing consumer needs and environmental trends.<strong> </strong>The late 1990s and early 2000s have seen equally important consumer behaviour trends that influence marketing strategies. The main objective of studying consumer behaviour is to understand behaviour of a consumer as we all are consumers. It is essential for marketers to understand consumer to survive and succeed in these competitive environment because it is importance in d

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Tassell, Catriona, and Marco Aurisicchio. "PREVENTING THE OVERCONSUMPTION AND DISPOSAL OF REFILL AT HOME FAST-MOVING CONSUMER GOODS – INTERVENTIONS THAT SUPPORT CIRCULAR CONSUMER JOURNEYS." Proceedings of the Design Society 3 (June 19, 2023): 2935–44. http://dx.doi.org/10.1017/pds.2023.294.

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AbstractContext and problem: Reuse is positioned as a strategy capable of countering single-use overconsumption and disposal. For refill at home FMCGs, consumers are responsible for carrying out behaviours that enable this, such as keeping and using products for a prolonged period. However, it is not known if consumers actually fulfil these responsibilities. Aim: This research aims to understand the extent to which consumer reuse behaviours supports the intended reduction in impact and, if not, consider how best to improve it. Method: In-depth interviews with 15 consumers were conducted where

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Sukmawati, Mia Dana, I. Gusti Ngurah Joko Adinegara, Yeyen Komalasari, and Christimulia Purnama Trimurti. "Analysis of the Influence of Prices and Promotions on Consumer Behavior in Decision Making for Study Program Selection at Universitas Dhyana Pura." Eastasouth Management and Business 2, no. 03 (2024): 338–46. http://dx.doi.org/10.58812/esmb.v2i03.267.

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The study aims to analyze the influence of prices and promotions on consumer behaviour, and how consumers' behaviours influence consumer decisions in decision making choosing a study program at Universitas Dhyana Pura. The research methods used in this research are quantitative methods and associative research designs. The total sample in this study was 97 respondents. Data collection techniques are questionnaires, observations and interviews (Path analysis). Research results show that prices and promotions have a significant and positive influence on consumer behavior. Prices also have a sign

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Stávková, J., L. Stejskal, and Z. Toufarová. "Factors influencing consumer behaviour." Agricultural Economics (Zemědělská ekonomika) 54, No. 6 (2008): 276–84. http://dx.doi.org/10.17221/283-agricecon.

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The main aim of the article is to understand the influence of factors biasing purchase decisions connected with measurement of consumers’ involvement. Consumption expenditures are purposefully subdivided according to the classification made by the Statistical Office of the European Communities. The performed survey showed that the most important factors biasing purchases of all commodity groups are products’ characteristics and the perceived quality. Together with these goes the factor price, nevertheless for example for the commodity group health price did not appear in the scale of the perce

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Mrs. S. Sailaja. "Effect of Online Advertising on Consumer Buying Behavior." International Research Journal on Advanced Engineering and Management (IRJAEM) 2, no. 03 (2024): 419–22. http://dx.doi.org/10.47392/irjaem.2024.0058.

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The present research report is focused on measuring the impact of online advertising on consumer buying behavior, which increases the consumers' intentions towards the product and buying behaviours. The purchasing behaviour is strongly influenced by the icon of the product which is made by the promoters. The primary data are collected through questionnaires and secondary data were collected through internet. To study the buying behaviour of consumers a sample of 50 respondents was taken, out of which The sampling method we use is random sampling method. The written report that online advertise

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Rehman, Waiza, and Asif Khurshid Mian. "Towards Female Buying Behavior in Beauty and Grooming Industry of Pakistan: Modeling the mediating role of Purchase intentions." Abasyn Journal of Social Sciences, Volume 14 issue 1 (June 30, 2021): 34–50. http://dx.doi.org/10.34091/ajss.14.1.03.

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Constructed upon female consumers' buying behaviour, this research study investigates the interrelationship of flow experience, hedonic values, utilitarian value, purchase intention and consumer buying behaviour. This study examines the role of purchase intentions as mediation and elaborated the study with the theoretical background of flow theory and consumer value theory. This study was conducted in the beauty & grooming industry, sampling 705 working women consumers of Pakistan and data was analyzed through SEM using Smart PLS. The findings supplement the creation of positive aspect in

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TRIPATHI, ANAND RAJ. "CONSUMER BUYING BEHAVIOUR TOWARDS FMCG PRODUCTS." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 04 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem32520.

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According to the findings of this study, the preferences of consumers about the quality of fast-moving consumer goods (FMCGs) that they purchase are a significant element that influences brand purchases. The primary purpose of this research is to discover the factors that influence the purchasing behavior of fast-moving consumer goods (FMCG) products among the individuals who participated in the study. As time goes on, the processes that are involved in developing and promoting the brand of a firm that deals in fast-moving consumer items are becoming an increasingly important part of everyday

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Gireesan, E. M. "CONSUMER BEHAVIOR AND FACTORS INFLUENCING PURCHASE DECISION OF XIAOMI SMART PHONES." International Journal of Interdisciplinary Research in Arts and Humanities 2, no. 2 (2017): 79–82. https://doi.org/10.5281/zenodo.1000931.

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Consumer Behaviour is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use<strong>. </strong>Consumer behavior can be broadly classified as the decisions and actions that influence the purchasing behavior of a consumer. What drives consumers to choose a particular product with respect to others is a question which is often analyzed and studied by marketers. Most of the selection process involved in purchasing is based on emotions and reasoning. Consumer behaviour is the study of how individual customers, groups or organizat

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Mesić, Željka, Marija Mavračić, Lucija Blašković, and Marina Tomić Maksan. "IMPACT OF THE WORK MODEL ON FOOD CONSUMER BEHAVIOUR DURING THE COVID -19 PANDEMIC." Ekonomska misao i praksa 33, no. 1 (2024): 177–96. http://dx.doi.org/10.17818/emip/2024/1.9.

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The COVID-19 pandemic has affected all aspects of people's lives around the world. Restrictions on movement and social distancing have influenced consumer behavior and the emergence of various consumer trends, one of the most important of which is working from home. The main objectives of this study are (1) to identify changes in consumer behaviour in the purchase, preparation and consumption of food during the COVID-19 pandemic, (2) to investigate the impact of the work model on food consumer behaviour during the COVID-19 pandemic. An online survey was conducted among a convenient sample of 6

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Van Hoang, Dinh, and Tung Le Thanh. "Relationship Between Environmental Concern, Green Perceived Value and Green Purchase Behaviour: The Moderating Role of Price Consciousness." Organizations and Markets in Emerging Economies 15, no. 2(31) (2024): 248–87. https://doi.org/10.15388/omee.2024.15.12.

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Growing environmental concerns influence consumer buying decisions and behaviours. This study investigates the factors that affect the green purchase behaviours of Generation Z consumers in Vietnam. Employing the value–attitude–behaviour (VAB) framework, the study examines the intricacies of green consumption behaviour. Study data were collected through an online questionnaire from 283 young Vietnamese consumers who frequently purchase green products. We performed the quantitative analysis by the partial least squares structural equation modelling (PLS-SEM) and found that price consciousness a

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Shalsabella Putri, Arini, and Marzura Ibrahim. "PENGARUH KARAKTERISTIK ENDORSER PADA MEDIA SOSIAL INSTAGRAM TERHADAP PERILAKU PEMBELIAN KONSUMEN ONLINE (STUDI KASUS MAHASISWA FIKOM UNIVERSITAS TEKNOLOGI SUMBAWA)." KAGANGA KOMUNIKA: Journal of Communication Science 2, no. 2 (2020): 68–77. http://dx.doi.org/10.36761/kagangakomunika.v2i2.830.

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Online consumer purchasing behaviour is refers to the decision-making process and behaviors of people interested in the buy and use of products. Online purchasing behaviour online is an analysis of how consumers purchase, what they purchase, and why they purchase things online. Online consumer purchasing behavior can be influenced by many factors. Characteristics of endorser is one of those factors. Characteristics of endorser are attributes that usually called as TEARS model which represent the five attributes associated with the general attributes of endorser towards the target market. Every

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Grębowiec, Mariusz, and Anna Korytkowska. "CONSUMER BEHAVIOUR ON THE DAIRY PRODUCTS MARKET." Annals of the Polish Association of Agricultural and Agribusiness Economists XIX, no. 4 (2017): 79–85. http://dx.doi.org/10.5604/01.3001.0010.5168.

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The aim of the study was to analyze consumer behaviour on the dairy products market. Basing on available literature issues related to consumers, conditions of purchase of food products and milk and milk products market in Poland were presented. In the practical part of the thesis was carried out a survey regarding consumer behaviuor on the dairy products market in group of 200 random persons and results of the study were presented. Milk and milk products are commonly consumed by respondents and decisions about their purchase are usually made in a routine manner. Their consumption by the respon

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Inderpreet, Singh. "CONSUMER BEHAVIOUR TOWARDS ELECTRIC FANS." International Journal of Marketing & Financial Management Volume 5, Issue 4, Apr-2017 (2017): pp 42–53. https://doi.org/10.5281/zenodo.805899.

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<em>The study of consumer behaviour develops great interest for consumers, students, scientists, and marketers. As consumers, we need insights into our own consumption related decisions: what we buy, why we buy, and how we buy. The aim of the study is to cover entire research about consumer behaviour towards electric fans and different factors affecting their buying decision. A sample of 200 consumers of electric fans is taken. Questionnaire has been analysed with the help of pie diagram & bar chart and different interpretations have been made to study the impact of consumer behaviour towa

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Hartmann, Patrick, Vanessa Apaolaza, and Clare D’Souza. "The role of psychological empowerment in climate-protective consumer behaviour." European Journal of Marketing 52, no. 1/2 (2018): 392–417. http://dx.doi.org/10.1108/ejm-01-2017-0080.

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Purpose This paper aims to address the role of psychological empowerment in proenvironmental consumer behaviour, focussing on climate protection. Design/methodology/approach Study 1 analyses the interaction of the effects of psychological empowerment and personal norms on two environmental behaviours with a sample of 600 individuals drawn form a representative online panel of the Australian population. Study 2 addresses the reinforcing influence of empowerment with a quasi-experimental design comparing 300 consumers of green electricity with 300 conventional electricity clients. Findings Psych

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Géci, Andrej, Ľudmila Nagyová, Stanislav Mokrý, and Jana Rybanská. "Investigation of consumer behaviour at selected market commodity." Potravinarstvo Slovak Journal of Food Sciences 13, no. 1 (2019): 925–32. http://dx.doi.org/10.5219/1230.

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Consumer behavior is an unexplored area of life for all buyers and sellers alike. Knowledge of consumer behavior brings better market orientation and more consistent establishment of individual products in consumers' shopping baskets. In examining this behavior, the authors of the paper focus on questions such as why, how, where, when, and how much consumers are willing and able to buy at a particular market price. The behavior in question is influenced by several factors (cultural, social, psychological and personality) that influence the final consumer decisions. The main objective of the pr

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Ms, Neha Kaushal, and O. P. Pathak Dr. "A STUDY ON CONSUMER BUYING BEHAVIOUR TOWARDS SAMSUNG MOBILE." International Journal of Marketing & Financial Management 6, no. 1 (2018): 58–62. https://doi.org/10.5281/zenodo.10816957.

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<strong>ABSTRACT</strong>                   “             A<em>ll of us are consumers. We consume things of daily use, we also consume and buy these products according to our needs, preferences and buying power. what we buy, how we buy, where and when we buy,in how much quantity we buy depends on our perception, self-concept, social and cultural background. while buying, we also consider whether to buy or not to buy and, from which source or sel

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Yudhi Prasetya Mada. "ROLE OF NEUROMARKETING IN UNDERSTANDING CONSUMER BEHAVIOR: A LITERATURE OVERVIEW." International Journal of Innovations in Engineering Research and Technology 11, no. 8 (2024): 48–56. http://dx.doi.org/10.26662/ijiert.v11i8.pp48-56.

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Neuromarketing has been widely used to measure consumer behavior through several stimulation, including logo colors of a brand. Neuromarketing is applied using electroencephalography (EEG) signal analysis to the human brain's respons. This article explores the emerging field of neuromarketing and its potential impact on consumer buying behaviour. Neuromarketing combines neuroscience, psychology, and marketing to better understand consumer decision-making processes. The article discusses the various techniques used in neuromarketing research, including functional magnetic resonance imaging (fMR

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Sheoran, Monika, and Divesh Kumar. "Conceptualisation of sustainable consumer behaviour: converging the theory of planned behaviour and consumption cycle." Qualitative Research in Organizations and Management: An International Journal 17, no. 1 (2021): 103–35. http://dx.doi.org/10.1108/qrom-05-2020-1940.

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PurposeThis article attempts to explore the theoretical model and structural dimensions of sustainable consumer behaviour to develop a “sustainable consumer behaviour scale” for sustainable electronic products. Further, this study has tried to elaborate sustainable consumer behaviour by considering the complete consumption cycle which includes purchase, usage and disposal of the sustainable electronic products.Design/methodology/approachThe theory of planned behaviour (TPB) has been employed to understand the multidimensional nature of sustainable consumer behaviour with the help of qualitativ

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Tripathi, Dolly. "Understanding Consumer Behaviour in Online Holiday Shopping: Insights from Indian Consumers." International Journal of Science and Research (IJSR) 12, no. 8 (2023): 2454–60. http://dx.doi.org/10.21275/sr23827182731.

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Bocharova, Yu H., Yu B. Lyzhnyk, and І. V. Shapovalova. "MICROECONOMIC MODELING OF CONSUMER BEHAVIOUR IN THE FOOD MARKET OF UKRAINE." Visnyk of Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky, no. 2 (77) (2022): 64–72. http://dx.doi.org/10.33274/2079-4819-2022-77-2-64-72.

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Objective. The objective of the article is to determine the main features of consumer behaviour models in food markets on the basis of domestic and global experience of modeling consumer behavior; to investigate the impact of war on changes in both the psychology of consumer behaviour and changes in the activity of the markets themselves in order to take them into account in the process of modeling consumer behaviour in the future. Methods. The theoretical and methodological basis of the research are the scientific works of foreign and domestic scientists. Dialectical method of learning proces

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Roy, Jainish, and Lalit Sachdeva. "Psychological Factors Impacting the Consumer Behaviour of Customers." Journal of Lifestyle and SDGs Review 4, no. 4 (2024): e03617. http://dx.doi.org/10.47172/2965-730x.sdgsreview.v4.n04.pe03617.

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Objectives: The factors influencing consumer purchasing behavior were the main focus of the study. Finding out how these factors affect individual consumers' decisions to buy goods and services was the primary goal. The aim was to gain insights into the various factors that drive consumer behavior and understand their impact on purchase decisions. Methods: The study of customer behaviour is centred around the purchasing behavior of consumers, who play the roles of user, payer, and buyer. Research has demonstrated that predicting consumer behaviour is challenging. The customers themselves play

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Manuere, Henry Takudzwa, Lovemore Chikazhe, and Josphat Manyeruke. "THEORETICAL MODELS OF CONSUMER BEHAVIOUR: A LITERATURE REVIEW." International Journal of Education Humanities and Social Science 05, no. 02 (2022): 105–12. http://dx.doi.org/10.54922/ijehss.2022.0368.

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The purpose of this study is to present the evolution of theories that have influenced consumer buying decision processes in a unique way. Consumer behaviour is the study of how individual customers or groups of organisations, select, buy, use, and dispose ideas, goods and services to satisfy their needs and wants. Marketers use theories of consumer behaviour to explain how consumers behave and to segment the market for consumers. Marketers make use of several theories of consumer behaviour, namely, traditional theories and contemporary theories. Traditional theories are based on economic prin

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Kaliyaperumal, N., and R. Bhuvaneswari. "A STUDY ON CONSUMER BEHAVIOUR WITH REFERENCE TO HOME APPLIANCES IN NAGAPPATTINAM TOWN." International Journal of Advanced Research 10, no. 01 (2022): 496–99. http://dx.doi.org/10.21474/ijar01/14066.

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Marketing and consumer behaviour are so closely related that the study of consumer behaviour can be said to be the first step in refined marketing. Consumer behaviour study and consumer research are important allies of the marketer. The present study Consumer behaviour - A study with reference to home appliances is aimed analyzing the role of consumers involving pre-purchase activities and making the final decision. Consumer behaviour is the corner stone of marketing strategy. Business units aiming at increasing sales must understand the behaviour of consumers. A sample of 150 respondents poss

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Prayudi, Afri, Yuli Hariyati, and Evita Soliha Hani. "Impact of Covid-19 on Ready-to-Drink Coffee Consumer Behavior for People in Situbondo." Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo 25, no. 2 (2023): 151–60. http://dx.doi.org/10.37149/bpsosek.v25i2.905.

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Drinking coffee has become a lifestyle for students. Various coffee drinks are available, including coffee-processed and instant coffee. Instant coffee In December 2019, the COVID-19 disease epidemic appeared, which changed the behaviour of coffee consumers. The purpose of the study was to find out the effect of the disease after COVID-19 on the behaviour of instant coffee consumers in Situbondo, to find out the effect of lifestyle on the behaviour of instant coffee consumers in Situbondo and to identify the effect. Post-COVID-19 edition of Situbondo instant coffee consumer lifestyle. This res

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LILJA, JOHN. "Consumer behaviour." International Journal of Pharmacy Practice 2, no. 4 (1994): 192–93. http://dx.doi.org/10.1111/j.2042-7174.1994.tb00761.x.

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East, Robert. "Consumer Behaviour." Australasian Marketing Journal (AMJ) 9, no. 1 (2001): 78–80. http://dx.doi.org/10.1016/s1441-3582(01)70168-1.

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Nagyová, Ľudmila, Andrej Géci, and Elena Horská. "Consumer preferences and decision-making determinants for the purchase of sheep's milk and its products." Potravinarstvo Slovak Journal of Food Sciences 14 (August 28, 2020): 673–81. http://dx.doi.org/10.5219/1424.

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When observing consumer behaviour, we find that the consumer carries out the process of purchasing decisions under the influence of several factors. These factors come from the external environment, from its individual characteristics, and also from the specific purchasing situation. The above facts show that consumer preferences and understanding of the behaviour is a very demanding process. This is mainly because consumers may behave differently, i.e. they may have different consumer behaviours that depend on their needs and desires. Therefore, it is necessary to know the factors that influe

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N, Senthil Kumar, and Umavathy G. "A Study on Consumer Behaviour towards Durable Products Purchase Behaviour Changes in India." Shanlax International Journal of Commerce 6, S1 (2018): 82–86. https://doi.org/10.5281/zenodo.1419404.

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 The  field  of  consumer  behavior  was  rooted  in  the  marketing concept  which  was  a  marketing  strategy  evolved  in  the  late  1950s after  marketers  passed  through  a  service  at  marketing  approaches like  production  concept,  product  concept  and  selling  concept. Consumer oriented marketing approach come to know as marketing concept  which  focused  on  the  needs  and &

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Dr., C. BALAJI. "A STUDY ON CONSUMERS BUYING BEHAVIOR TOWARDS ONLINE SHOPPING WITH SPECIAL REFERENCE TO MAYILADUTHURAI TOWN." International Journal of Management and Commerce Innovations 12, no. 2 (2024): 116–20. https://doi.org/10.5281/zenodo.14551227.

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<strong>Abstract:</strong> Consumer behaviour towards online shopping refers to the actions and decisions made by individuals when purchasing products or services through online platforms. The rapid growth of e-commerce has led to an increase in online shopping, with consumers being able to browse, compare prices, and make purchases from the comfort of their homes. Studies have shown that consumer behaviour towards online shopping is influenced by several factors, including product quality, website design, price, convenience, and security. Consumers are also influenced by social factors such a

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Dr.A.Jayakumar, Dr A. Jayakumar, and K. Kalaiselvi K.Kalaiselvi. "Consumer Behaviour And Marketing Actions." Indian Journal of Applied Research 1, no. 10 (2011): 17–19. http://dx.doi.org/10.15373/2249555x/jul2012/7.

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Cholilawati, Made Putrawan I, and Nadiroh. "Personality on Green Consumer Behaviour." International Journal of Psychosocial Rehabilitation 24, no. 02 (2020): 2374–79. http://dx.doi.org/10.37200/ijpr/v24i2/pr200534.

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VINAY RAJ R, VINAY RAJ R. "IMPORTANCE FAMILY IN CONSUMER BEHAVIOUR." International Journal of Scientific Research 2, no. 12 (2012): 324–25. http://dx.doi.org/10.15373/22778179/dec2013/98.

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Rajitha, P. "Consumer Behaviour on Online Shopping." International Journal of Science and Research (IJSR) 11, no. 5 (2022): 948–49. http://dx.doi.org/10.21275/sr22506110933.

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Sunderaraj, R., and K. Mareeswaran. "Online Buying Behaviour of Shoppers in Sivakasi, Tamil Nadu." Asian Review of Social Sciences 6, no. 1 (2017): 37–41. http://dx.doi.org/10.51983/arss-2017.6.1.1362.

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In modern days customer focus is more transferred towards online shopping; worldwide people order products from different regions and online retailers deliver their products to their homes, offices or wherever they want. The B2C (business to consumer) process has made it easy for consumers to select any product online from a retailer’s website and have it delivered to the consumer within no time. The consumer does not need to consume his energy by going out to the stores and saves his time and cost of travelling. The shopping experience can range from delightful to terrible, based on a variety

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Pang, Xinjie. "The Impact of Life-Sharing Social Media on Users' Consumption Behavior in the New Media Environment." Advances in Economics, Management and Political Sciences 105, no. 1 (2024): None. http://dx.doi.org/10.54254/2754-1169/105/20241938.

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In today's digital age, life-sharing social media has become an important part of an individual's daily life. These platforms, such as Instagram and Twitter, are not only places where people share their lives but also important influencers and disseminators of consumer culture. With the popularity of social media and the development of technology, consumers' purchasing behaviour and consumption awareness have also been affected in an unprecedented way. However, although it is known that these platforms play an important role in consumer behavior, the specific mechanisms of their influence and

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N., MD. FAIYAZ AHMED. "CONSUMER PURCHASE BEHAVIOUR ON AIR CONDITIONER – A STUDY IN VANIYAMBADI TALUK TIRUPATTUR DISTRICT TAMILNADU." Journal of Jilin University 42, no. 08 (2023): 72–79. https://doi.org/10.5281/zenodo.8255563.

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<strong>Abstract</strong> Consumer Buying Behavior refers to consumers' actions taken (both on and offline) before buying a product or service. This process may include consulting search engines, engaging with social media posts, or various other actions. It is valuable for businesses to understand this process because it helps companies better tailor their marketing initiatives to the marketing efforts that have successfully influenced consumers to buy in the past. In this study, a research investigation was carried out to determine consumer purchase behavior towards purchasing Air condit

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Greer, Dominique A. "Defective co-creation." European Journal of Marketing 49, no. 1/2 (2015): 238–61. http://dx.doi.org/10.1108/ejm-07-2012-0411.

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Purpose – This study aims to explore the scope of consumers’ defective co-creation behaviour in professional service encounters. One of the founding premises of service-dominant logic (Vargo and Lusch, 2004, 2008) is that consumers co-create the value they derive from service encounters. In practice, however, dysfunctional consumer behaviour can obstruct value co-creation. Extant research has not yet investigated consumers’ defective co-creation behaviour in highly relational services, such as professional services, that are heavily reliant on co-creation. Design/methodology/approach – To inve

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Dhanashri, Sanadkumar Havale, Borde Archana, Ekbote Nivedita, Sane Sandip, and A. Deshmukh Anand. "Impact of Google Adwords on Consumer Buying Behaviour." Empirical Economics Letters 22, August Special Issue 4 (2023): 81–96. https://doi.org/10.5281/zenodo.8338739.

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<strong>Abstract: </strong>This study employed a quantitative methodology to investigate the impact of Google AdWords on consumer buying behaviour. A structured survey questionnaire was developed to collect data from a sample of participants. The survey included questions related to consumer attitudes, purchase intentions, brand awareness, engagement, and post-click behaviours. A sample size of 198 participants was determined using a random sampling technique from a target population of consumers who have been exposed to Google AdWords. The participants were selected based on specific demograp

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Castaneda, Marigold G., Carmelita P. Martinez, Rodilina Marte, and Banjo Roxas. "Explaining the environmentally-sustainable consumer behavior: a social capital perspective." Social Responsibility Journal 11, no. 4 (2015): 658–76. http://dx.doi.org/10.1108/srj-02-2014-0019.

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Purpose – The purpose of this study is to examine the effects of social capital within a community on the adoption of consumer eco-behaviour or environmentally sustainable behaviour of consumers. The authors draw on the behavioural perspective model (BPM) of consumer behaviour and social capital theory in arguing that social capital shapes a consumer’s knowledge of environmental issues and pro-environmental attitudes, which in turn influence a consumer’s perceived capability to engage in eco-behaviour. Design/methodology/approach – This study uses partial least squares approach to structural e

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Hằng Nga, Nguyễn Thị. "Organic food purchasing behavior of young consumers: the role of enviromental concern." Hue University Journal of Science: Economics and Development 126, no. 5B (2017): 59. http://dx.doi.org/10.26459/jed.v126i5b.4114.

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<em>This research study focuses on factors which can affect purchasing behaviour of young customers with regard to organic food. Results from this study show that attitudes, perceived behavioral control, perceived consumer effectiveness and c</em><em>oncern for self-image positively impact purchasing behaviour of highly environmental concern consumers. With respect to slightly environmental concern consumers their puchasing behaviour is not exposed to attitudes, perceived behavioral control, perceived consumer effectiveness and concern for self-image. Subjective norms positiv

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Fadliyah, Hilyatul, Atik Nurwahyuni, and Faradiba. "Community Consumption of Traditional Medicine and Health Supplements During the Coronavirus Disease-2019 Pandemic." Journal of Consumer Sciences 6, no. 2 (2021): 92–110. http://dx.doi.org/10.29244/jcs.6.2.92-110.

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Coronavirus disease-2019 (COVID-19) encourages the community to prioritize basic and personal health needs. This study aimed to explore the consumer behaviour of traditional medicine and health supplements during the COVID-19 pandemic in Indonesia using the Consumer Decision Model approach. A quick online cross-sectional survey involving 215 respondents was carried out from December 23, 2020, until January 2, 2021. This study revealed that the majority of respondents consume the products as forced by the pandemic situation, and their use has increased than before the pandemic. The primary reas

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Papp-Bata, Á., and Z. Szakály. "The relationship between the motivators and barriers of health behaviour and consumer attitudes towards functional food." Acta Alimentaria 49, no. 3 (2020): 287–94. http://dx.doi.org/10.1556/066.2020.49.3.7.

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Due to the shift in consumer behaviour, the proportion of well informed, conscious consumers has been growing steadily, and functional foods with their capacity to protect health have been gaining more and more ground. To achieve market success in the field of functional foods, producers should be able to communicate information effectively concerning health issues and their newly developed product should indeed meet consumer expectations. The aim of our study was to identify and define the components of the dimensions of consumer attitudes in Hungary together with the barriers and motivators

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Deviana, Deviana, and Realize Realize. "Pengaruh Gaya Hidup, Promosi, dan Lokasi terhadap Perilaku Konsumen Kedai Kopi di Kota Batam." Jurnal Ilmiah Universitas Batanghari Jambi 23, no. 2 (2023): 2346. http://dx.doi.org/10.33087/jiubj.v23i2.3557.

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The impact of globalization has made coffee shop business owners continue to innovate so that their business can survive with increasingly fierce competition. Several factors such as giving attractive promotions and competing to find the most appropriate location that can attract consumers. With the spread of franchise coffee shops in Batam, non-franchise coffee shop business owners must start analyzing coffee shop business strategies with existing consumer behaviour so they don't lose out in this industry. The purpose of this experimentation is to understand if there is a connection between l

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Salleh, Hayatul Safrah, Azila Mohd Noor, Nik Hazimah Nik Mat, Yusnita Yusof, and Wan Norhayati Mohamed. "Consumer-Behavioural Intention Towards The Consumption Of Functional Food In Malaysia: Their Profiles And Behaviours." International Business & Economics Research Journal (IBER) 14, no. 4 (2015): 727. http://dx.doi.org/10.19030/iber.v14i4.9360.

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Unhealthy eating behaviour has been linked to the risks of many chronic diseases all around the world. Functional foods and its association with health benefits and reducing the risk of diseases open a promising avenue for consumers to pursue a healthier life as well as extending their life expectancy. This provides a great market opportunity for functional foods to be developed. Consequently, it has generated considerable consumer interest in functional food consumption. This study describes the profiles and behaviours of the consumers who are willing to consume functional foods in Malaysia.

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Salini, K., and Bino Thomas. "Sustainable Consumption: The Role of Eco Labels on Consumers’ Buying Decision." IRA-International Journal of Management & Social Sciences (ISSN 2455-2267) 8, no. 1 (2017): 8. http://dx.doi.org/10.21013/jmss.v8.n1.p2.

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This study aims to give information about the effect of eco labels on customers purchasing behaviours. The increase public concern in relation to their surrounding natural environment has started to show off their consumption behaviours and lead to the creation of a new group of consumers as the green consumers Green production and consumption is a necessity of this century because of dreadful environmental degradation and changing consumer behaviour. Consumer behaviour is a dynamic factor in order to cope up with; new strategies and ideas are developed from the part of manufactures to sustain

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Sangeetha, B. S., and S. S. Suganthy. "Effect of Online Advertisement on Consumer Buying Behaviour." ComFin Research 11, S1-Sep (2023): 1–4. https://doi.org/10.34293/commerce.v11is1-sep.8467.

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Today online buying behavior is more popular then compare to the traditional buying behavior. Because many of the organization expose their product through online advertising on consumers. There are various types of marketing that is online advertisement or online marketing or web advertising is one of the form of advertising which uses to deliver Informational marketing message to consumer. When the consumer searching google or any other website different organization advertise their product same time. To construct this study successful various review paper from various journals have been stu

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Mallaiah, G., and D. V. Ramana. "Consumer Attitude and Behaviour towards Soft Drinks." International Journal of Emerging Research in Management and Technology 7, no. 1 (2018): 86. http://dx.doi.org/10.23956/ijermt.v7i1.27.

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Since consumers are the most important factor for business continuation, the understanding of consumer behavior is one of key elements in preparing marketing strategy. Consumer behavior is the study of what to buy, how to buy, where to buy, and when to buy in what quantity. Apart from the decision of to buy and not to buy, there is also a decision regarding which source to buy. Consumer behavior is also the study of factors that affect the behavior both internal and external such as, self-concept, social and cultural background, age, family, attitudes, personality and social class. In this stu

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Shivam, Sachin. "Impact Advertising on Consumer Buying Behaviour." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 04 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem32223.

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This study delves into the intricate relationship between advertising and consumer buying behavior, aiming to provide a nuanced understanding of the various mechanisms through which advertising influences purchasing decisions. Through a comprehensive review of relevant literature and empirical research, this paper explores the multifaceted impact of advertising on consumers' attitudes, preferences, and behaviors. The study examines how advertising serves as a potent tool for creating awareness, shaping brand perceptions, and eliciting emotional responses among consumers. It investigates the ro

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