Bibliografie tematiche / E-MARKETERS

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Letteratura scientifica selezionata sul tema "E-MARKETERS"

Autore: Grafiati
Pubblicato: 11 settembre 2023

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Articoli di riviste sul tema "E-MARKETERS"

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Bharihoke, Deepak. "Marketers' Needs from E-Commerce". Review of Professional Management- A Journal of New Delhi Institute of Management 1, n. 1 (1 novembre 2003): 22. http://dx.doi.org/10.20968/rpm/2003/v1/i1/101101.

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Stephen, Bliss U., Simeon Ozuomba e Idongesit E. Eyibo. "Development of Reward Mechanism for Proxy Marketers Engaged in E-Commerce Platforms". European Journal of Engineering Research and Science 3, n. 10 (17 ottobre 2018): 45–52. http://dx.doi.org/10.24018/ejers.2018.3.10.837.

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A reward model/mechanism for proxy marketer-based e-commerce/e-shopping system was developed in this work. The system comprised of two modules, the shopping module which has an online shop and virtual warehouse; and the reward module. The online shop and virtual warehouse are used to manage the products on the e-commerce system, the reward mechanism is used to manage the reward paid to the proxy marketer. Proxy marketers have been introduced into online shopping to extend their market reach and increase their market share. The proxy marketers are organized in a unilevel multilevel market structure. The work offers three types of rewards: transaction reward which is paid to three generations from the proxy marketer who made the transaction; trust reward which is based on the trustworthiness rating of proxy marketer for a transaction; and turnover reward which is paid for transaction that is up to the amount stipulated for the reward. The various levels of reward were designed to total fifty percent of the profit made per transaction in order to attain sustainability of the network. The work proves that with a sustainable reward mechanism, proxy marketers can be incorporated into an e-commerce platform in a way that betters the profitability of such e-commerce platforms as compared to standalone e-shopping ones.
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Stephen, Bliss U., Simeon Ozuomba e Idongesit E. Eyibo. "Development of Reward Mechanism for Proxy Marketers Engaged in E-Commerce Platforms". European Journal of Engineering and Technology Research 3, n. 10 (17 ottobre 2018): 45–52. http://dx.doi.org/10.24018/ejeng.2018.3.10.837.

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Abstract (sommario):
A reward model/mechanism for proxy marketer-based e-commerce/e-shopping system was developed in this work. The system comprised of two modules, the shopping module which has an online shop and virtual warehouse; and the reward module. The online shop and virtual warehouse are used to manage the products on the e-commerce system, the reward mechanism is used to manage the reward paid to the proxy marketer. Proxy marketers have been introduced into online shopping to extend their market reach and increase their market share. The proxy marketers are organized in a unilevel multilevel market structure. The work offers three types of rewards: transaction reward which is paid to three generations from the proxy marketer who made the transaction; trust reward which is based on the trustworthiness rating of proxy marketer for a transaction; and turnover reward which is paid for transaction that is up to the amount stipulated for the reward. The various levels of reward were designed to total fifty percent of the profit made per transaction in order to attain sustainability of the network. The work proves that with a sustainable reward mechanism, proxy marketers can be incorporated into an e-commerce platform in a way that betters the profitability of such e-commerce platforms as compared to standalone e-shopping ones.
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Nguyen, Phu An, Dr Shouvik Sanyal, Hat Dang Nguyen, Dr Chapala Bohidar, Augustine Okeke e Chutimon Narawish. "The Effectiveness of Measuring in Supply Chain Operations of E-Marketers". Webology 19, n. 1 (20 gennaio 2022): 2245–64. http://dx.doi.org/10.14704/web/v19i1/web19153.

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Supply Chain Management (SCM) for automotive manufacturers worldwide is one of the most relevant and dynamic problems. This research aims to analyze factors affecting the strategic efficiency of the supply chain (SPSC) and the OPSC by quantitative and quality research in the automotive industries. The research aims to evaluate the main outcomes, such as checked theories and established levels of buildings between IKCO and Isuzu, as studies in the automotive industry. In total, IKCO and Isuzu businesses received a total of 217 and 201 completed questionnaires. SPSS analyzes Cronbach's Alpha, where all values of Alpha are highly reasonable, also tested the reliability of results. Path analyzes (PA) were engaged in discovering the occasional relationship between variables through multi-regression in PHSA, according to SPSC and OPSC as the key-dependent variables. SPSC and OPSC have been structured, based on the PA methodology, to assess IKCO and Isuzu's distribution chain efficiency. The Maximal Factor Likelihood (ML), used for the study of normality, outliers and composite stability, validity, and evaluating theories of Amos, was the foundation for confirmatory factor analyses (CFA). The qualitative analysis was also conducted to clarify the dimensions and assess the actual condition through interviews and documents. In conclusion, study results show that IT, organizational learning (OL), and product creativity (PRI) have affected the strategic success of the supply chain. However, SPSC has little impact on transformational leadership. In addition, method innovation (PI) and relationship efficiency affected the organizational output of the supply chain (PQ). The SPSC and OPSC have first been studied in the automobile sector. The research difference has been established, and the research center and SCM as the key foundation for automotive producers have been recognized.
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Wu, Yen-Chun Jim, Chan-Lan Chang e Tse-Ping Dong. "Electronic Logistics Services". International Journal of Knowledge Society Research 4, n. 1 (gennaio 2013): 57–72. http://dx.doi.org/10.4018/jksr.2013010105.

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This study begins with discussing the relationship between the marketers’ organizational performance and E-marketing performance in the Taiwan’s mobile phone industry. From the perspective of dealers, this study discovers the effects on Relationship Quality, which generated by expected benefits derived from implementing the interorganizational information system on the management of marketing activities. The authors conducted Structural Equation Modeling approach on marketers and dealers respectively. The quality of the information system will affect marketers’ intention to use. Research findings also suggest that the system quality and information quality will affect marketers’ satisfaction and then will affect the Relationship Quality among dealers. From the implementation of information systems, the Relationship Quality has positive effects on the expected strategic benefits, informational benefits and transactional benefits. Therefore, combining the two perspectives from marketers and dealers, this study examines how the E-marketing channel contributes the effects of Relationship Quality on both marketers and dealers.
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V. Ramanujam e P. Parthiban. "A STUDY ON EXPECTED SERVICE QUALITY FACTORS BY THE MARKETER IN E-MARKETING IN INDIA". International Journal of Engineering Technologies and Management Research 6, n. 11 (21 gennaio 2020): 71–78. http://dx.doi.org/10.29121/ijetmr.v6.i11.2019.464.

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Abstract (sommario):
In the present study, the descriptive research design has been administered. Since this research describes the characteristics of the marketers in e-marketing, it is concerned with descriptive in nature. Meanwhile, this study analyze the e-marketing behavior and its antecedents, e-services quality, service failure in e-marketing, its relationship with the profile of the marketers, it seems to be diagnostic in nature. In total, 535 marketers was identified by popular web service providers namely Pronet, Satyam, Airtel and BSNL. Hence the present study has made an attempt to fill up the research gap with the help of proposed research model.
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Geng, Ruibin, Shichao Wang, Xi Chen, Danyang Song e Jie Yu. "Content marketing in e-commerce platforms in the internet celebrity economy". Industrial Management & Data Systems 120, n. 3 (6 gennaio 2020): 464–85. http://dx.doi.org/10.1108/imds-05-2019-0270.

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Purpose With the popularity of social media and, recently, live streaming, internet celebrity endorsements have become a prevalent approach to content marketing for e-commerce sellers. Despite the widespread use of social media and online communities, empirical studies investigating the economic value of user-generated content (UGC) and marketer-generated content (MGC) still lag behind. The purpose of this paper is to contribute both theoretically and practically to capture both first-order effects and second-order effects of internet celebrity endorsements on marketing outcomes in an e-commerce context. Design/methodology/approach This study conducts a cross-sectional regression to evaluate the economic value of internet celebrity endorsement, and a panel vector autoregressive model is adopted to examine the relationship between celebrities’ and consumers’ content marketing behaviors and e-commerce sales performance. The authors also adopt look-ahead propensity-score matching technique to correct for selection bias. Findings The empirical results show that the content generation efforts of marketers and the interaction behaviors between marketers and consumers will significantly influence the e-commerce sales, which refers to the first-order effects of internet celebrity endorsement. Moreover, interactions within the fan community exert second-order effects of content marketing on sales performance. Originality/value This paper provides new insights for e-commerce retailers to evaluate the economic values of internet celebrity endorsement, a new content marketing practice in e-commerce platform.
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Yan, Ruiliang. "Product categories, returns policy and pricing strategy for e‐marketers". Journal of Product & Brand Management 18, n. 6 (18 settembre 2009): 452–60. http://dx.doi.org/10.1108/10610420910989776.

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Maurer, Steven D., e Yuping Liu. "Developing effective e-recruiting websites: Insights for managers from marketers". Business Horizons 50, n. 4 (luglio 2007): 305–14. http://dx.doi.org/10.1016/j.bushor.2007.01.002.

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Loveland, James M., Scott A. Thompson, John W. Lounsbury e Danilo Dantas. "Is diffusion of marketing competence necessary for a market orientation? A comparative investigation of marketing managers and their defining traits". Marketing Intelligence & Planning 33, n. 3 (5 maggio 2015): 469–84. http://dx.doi.org/10.1108/mip-10-2013-0168.

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Abstract (sommario):
Purpose – Increasingly, scholars and analysts are urging firms to transition from a model in which marketing is a discrete function to a diffused approach in which marketing is everyone’s job. Prior research has examined differences in firm level performance. However, this firm level focus has overlooked what effects this transition might have on the managers who perform the marketing role. The purpose of this paper is to investigate manager level consequences of transitioning between these approaches by evaluating differences in person-environment (P-E) fit between marketers and non-marketers. Design/methodology/approach – The authors identify core marketing functions and relevant personality traits of marketing managers, based on the marketing literature. The authors then compare personality and career satisfaction data from 465 marketing managers against a larger, general employment sample of 3,100 employees. Finally, the authors examine the relationship of career satisfaction to each of these traits and investigate how these relationships differ across the two groups. Findings – The authors find important differences between marketers and non-marketers. Most importantly, the authors found that the relationships between personality and career satisfaction were significantly different for traits suggested by the research literature as important to the marketing function. In particular, customer orientation, visionary leadership, optimism, and assertiveness were all associated with higher career satisfaction for the marketing sample than for the general sample. Originality/value – This paper is among the first to examine manager level differences relevant to transitioning between firm level marketing approaches. For firms considering adopting the “everyone is a marketer” diffused approach, the findings reveal pitfalls that can lead to reduced career satisfaction, reduced manager performance, and increased turnover. As a result, the performance of firms that have already adopted a diffused approach may be misleading for those firms who have not. At a minimum, firms contemplating a transition to a diffused approach should conduct an assessment of P-E fit similar to that illustrated in this paper to assess the potential risks.
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Tesi sul tema "E-MARKETERS"

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Picchiarelli, Giacomo <1991&gt. "Organizzazioni native digitali: il caso MARKETERs Club - Confronto con organizzazioni di tipo tradizionale e migranti digitali". Master's Degree Thesis, Università Ca' Foscari Venezia, 2018. http://hdl.handle.net/10579/12267.

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Abstract (sommario):
Il MARKETERs Club, un’associazione fondata a Ca’ Foscari, è nata da soli 5 anni ed è guidata dal motto learning by doing. Col tempo questa realtà ha iniziato a strutturarsi, creando eventi e opportunità per i propri soci (corsi di formazione con il percorso Academy, networking post-laurea con MARKETERs Alumni, ecc) ed espandendosi anche ad altri poli universitari (Torino). Mi sono chiesto per quali motivi quest’associazione sia riuscita ad arrivare in 5 anni a contare oltre 800 iscritti. I protagonisti delle sue attività vengono immersi in un ecosistema digitale fatto di piattaforme in grado di sincronizzare in tempo reale il lavoro di gruppo. Un’organizzazione nativa digitale composta da nativi digitali…ma cosa caratterizza l’essere nativi digitali nel mondo di oggi? Quali sono i fattori che rendono questo approccio diverso da quello delle realtà tradizionali e/o migranti digitali? In questo momento una varietà di settori di mercato a livello globale vengono conquistati da realtà native digitali. Al tempo stesso abbiamo visto aziende un tempo tra le più grandi al mondo che hanno perso quasi tutto il loro mercato, fallendo o ridimensionandosi notevolmente. Nel futuro quale sarà il tipo di organizzazione che saprà operare in maniera più efficace? Quali sono e quali saranno i punti di forza e di debolezza, le minacce e le opportunità di ciascuna delle due tipologie di organizzazione?
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Bello, Stefano <1992&gt. "MARKETERs Academy - brand positioning di una startup". Master's Degree Thesis, Università Ca' Foscari Venezia, 2019. http://hdl.handle.net/10579/14634.

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Il MARKETERs Group è l'azienda che racchiude tre principali progetti: MARKETERs Club, MARKETERs Academy e This MARKETERs Life. La tesi intende affrontare e indagare il percorso intrapreso dall'azienda, come si posiziona rispetto ai competitors, perchè ha successo e quali azioni/posizionamento dovrà intraprende per crescere ed espandersi. - Come nasce il MARKETERS Group e brand architecture; - Analisi dei competitors; - Analisi posizionamento; - interviste customer satisfaction; - Brand building:i nuovi strumenti digitali utilizzati per affermare il brand; - I consigli dei manager che ci supportano per continuare a crescere; - Azioni per espandere il brand;
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Fantin, Giada <1991&gt. "The Internet of Things and Industry 4.0: the changing roles of marketers and consumers". Master's Degree Thesis, Università Ca' Foscari Venezia, 2018. http://hdl.handle.net/10579/12459.

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L’obiettivo di questa tesi è analizzare le relazioni presenti tra l’Industria 4.0 e il marketing. In particolare, lo scopo è trovare come il “mondo 4.0” impatta nel modo in cui i clienti adottano le innovazioni e quali sono i nuovi obbiettivi per il marketing per essere effettivo ed efficiente. L’interesse principale è capire come i consumatori percepiscono le innovazioni e l’Internet delle cose e come i dati raccolti dalle aziende ed organizzazioni sono utilizzati per raccogliere importanti informazioni sui consumatori, i cosiddetti “consumer insights”. Per riuscire nello scopo, viene condotta un’analisi della letteratura accademica e di fonti non accademiche, utilizzando il software Nvivo per svolgere un’analisi qualitativa dei dati. Nella prima parte dell’elaborato, i concetti sono definiti e spiegati: in particolare, la storia del Web, l’Internet delle cose e i Big Data, l’evoluzione del marketing e l’Industria 4.0. Nella parte centrale viene condotta l’analisi qualitativa dei dati, la cosiddetta “content analysis” e i risultati sono spiegati. Viene svolta, inoltre, un’intervista con un manager e CEO di una piattaforma online. Nella parte finale, sono tratte le conclusioni basate sui dati relativi alla content analysis. I risultati permettono di capire se e come l’Industria 4.0 impatta nei consumatori e nel marketing.
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Gonçalves, Andreia Marisa Fonseca. "Percepções de académicos e profissionais de marketing acerca do neuromarketing". Master's thesis, Instituto Superior de Economia e Gestão, 2016. http://hdl.handle.net/10400.5/12430.

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Mestrado em Marketing
A necessidade de ultrapassar as limitações dos instrumentos tradicionais de pesquisa no estudo do comportamento do consumidor levou à emergência de um novo campo de pesquisa: o neuromarketing. O neuromarketing é a aplicação de técnicas de neurociência ao marketing. O futuro deste campo de estudo depende muito das percepções que os académicos e profissionais de marketing têm sobre ele. O objetivo deste estudo foi aferir as percepções de académicos e profissionais de marketing em Portugal sobre o neuromarketing. Foram desenvolvidas três questões de investigação: “Quais as percepções de académicos e profissionais de marketing em Portugal em relação ao neuromarketing?”; “Que questões éticas mais preocupam académicos e profissionais de marketing em Portugal?”; e “Quais as perspectivas de académicos e profissionais de marketing sobre o futuro do neuromarketing?”. Com o intuito de obter dados que permitissem responder a estas questões, realizaram-se entrevistas não presenciais a uma amostra de académicos e de profissionais de marketing em Portugal. As conclusões do estudo revelaram que os profissionais têm uma percepção ligeiramente mais positiva que os académicos de marketing. Quanto às questões éticas, as preocupações de ambos os grupos residiram principalmente nas questões ligadas aos consumidores. Sobre o futuro, tanto académicos como profissionais de marketing assumiram acreditar que existe o futuro para o neuromarketing, sendo que os profissionais mostraram-se mais empenhados em participar ativamente no mesmo. Atendendo ao estado de conhecimento atual da neurociência e do neuromarketing, algumas expectativas dos participantes parecem ser irrealistas. São apresentadas algumas sugestões para o desenvolvimento credível e ético do neuromarketing.
The need to overcome the limitations of traditional research instruments to study the consumer behavior in marketing led to the emergence of a new research field: neuromarketing. Neuromarketing is the application of neuroscience techniques to marketing. The perceptions and evaluation of marketing academics and marketers are crucial to the future of this field. The aim of this study was to assess the perceptions of academics and marketers in Portugal about neuromarketing. Three research questions guided this research: “What are the perceptions of academics and marketers in Portugal about neuromarketing?”; “Which ethical issues most worry academics and marketers in Portugal?”; and “What do marketing academics and marketers think about the future of neuromarketing in Portugal?”. In order to obtain solid data to answer the above questions, online interviews were made to a sample of marketing academics and of marketers in Portugal. This study revealed that marketers have a slightly more positive perception about neuromarketing compared with the perception of marketing academics. Regarding ethical issues, both groups have concerns mainly related to consumers. About the future, both academics and marketers believe in the future of neuromarketing, being that marketers showed more commitment in active participation. Given the current knowledge of neuroscience and neuromarketing, some expectations of the participants seem to be unrealistic. Some suggestions are presented for a credible and ethical development of neuromarketing.
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KUMAR, AJIT. "E-REATIL ETHICS FROM CUSTOMER'S PERSPECTIVE". Thesis, 2017. http://dspace.dtu.ac.in:8080/jspui/handle/repository/17001.

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Objective of the assessment is to conduct a primary survey as online shopping has become very popular. The growth of technology has made these a part and parcel of everyday lifestyle. The advent of plastic money or the debit /credit card and the smooth access to the World Wide Web has brought the shops from around the world to the desktop. We personally have seen many of our friends surfing through various online shopping sites and purchasing things. Student community has become so strong that even the parents seek the help and advice of their children before conducting big purchases. This is solely because of their exposure to web and social media. Moreover, while it comes to personal purchases, students are very particular that they get best products available in the market and seek all the possible ways to secure the best products. This is where the role of online shopping sites emerges. Student who are well versed in the use of internet and active in social media, know about online markets and have tried at least some of them. The study is very relevant because it can give a clear picture of the future of online markets in India and the emerging trends in this particular field. The various factors that influence online shopping habits and its merits and demerits are also dealt with.
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Ke, You-Yi, e 柯友益. "A Study on Business Strategy of E-Sports PC Brand Marketers". Thesis, 2019. http://ndltd.ncl.edu.tw/handle/98r58d.

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Proença, Daniel Jorge Araújo. "As diferenças entre os Marketers e os Gestores Comerciais ao nível do seu Perfil, Motivações, Orientações e Estereótipos". Dissertação, 2019. https://hdl.handle.net/10216/122341.

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Proença, Daniel Jorge Araújo. "As diferenças entre os Marketers e os Gestores Comerciais ao nível do seu Perfil, Motivações, Orientações e Estereótipos". Master's thesis, 2019. https://hdl.handle.net/10216/122341.

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Cardoso, Sofia de Castro Vieira. "Determinar o estado e a gestão da relação entre os marketers e os gestores comerciais de médias e grandes empresas a operar em Portugal". Master's thesis, 2021. https://hdl.handle.net/10216/134861.

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Cardoso, Sofia de Castro Vieira. "Determinar o estado e a gestão da relação entre os marketers e os gestores comerciais de médias e grandes empresas a operar em Portugal". Dissertação, 2021. https://hdl.handle.net/10216/134861.

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Libri sul tema "E-MARKETERS"

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Jamison, Rick. Social media geek-to-geek: Practical insights for technology marketers. Mountain View, CA: Synopsys Press, 2011.

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Cashing in with content: How innovative marketers use digital information to turn browsers into buyers. Medford, N.J: Information Today/CyberAge Books, 2005.

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Paul, Wang, a cura di. Strategic database marketing. Lincolnwood, Ill., USA: NTC Business Books, 1994.

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Eisenberg, Bryan, e Jim Novo. The marketer's common sense guide to e-metrics: 22 benchmarks to understand the major trends, key opportunities, and hidden hazards your web logs uncover. [S.l.]: Future Now, Inc., 2002.

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Yeh, Judy. Little Black Book: A/E/C Marketers Desk Reference. Unknown Publisher, 2001.

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Andrade, Alex. E-Mail Persuasion Formula: The Art of Writing e-Mail That Turn Words into Money. Email Marketing for Internet Marketers and Entrepreneurs. Lulu Press, Inc., 2020.

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Smith, Paul, e Dave Chaffey. E-Marketer's Bundle. Elsevier Science & Technology, 2008.

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Setting up Ecommerce with Magneto for Profit: DIY Guide to Build, Run, and Optimize Your e-Commerce Store with Magneto for Internet Marketers and Online Entrepreneurs. Independently Published, 2022.

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Marketer's Guide to e-Commerce Strategy. Taylor & Francis Group, 2013.

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Edition, Marketing. Eat, Sleep, Growth Hacking, Repeat: Lined Notebook for Writing, Planning or Journaling/120 Pages/small Notebook/Gag Gift for Digital Marketers/Web Marketing/New Business Enterprises/e-Commerce Professional /Business and Economics///Notebook Business. Independently Published, 2020.

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Capitoli di libri sul tema "E-MARKETERS"

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Guo, Yimeei, e CunLu Zhang. "Legal Risks and Solutions to E-Marketers’ Data Mining". In Research on Selected China's Legal Issues of E-Business, 23–32. Berlin, Heidelberg: Springer Berlin Heidelberg, 2014. http://dx.doi.org/10.1007/978-3-662-44542-6_3.

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Fu, Lei. "Analysis of the Relationship Between Individual Traits and Marketing Effect of E-Commerce Marketers Based on Large Data Analysis". In Advances in Intelligent Systems and Computing, 753–58. Singapore: Springer Singapore, 2020. http://dx.doi.org/10.1007/978-981-15-2568-1_103.

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Dean, David L., e Sharon L. Forbes. "Are Customers Having E-Conversations about Your Wine? The Importance of Online Discussion Forums as Electronic Word of Mouth for Wine Marketers". In Successful Social Media and Ecommerce Strategies in the Wine Industry, 115–32. New York: Palgrave Macmillan US, 2016. http://dx.doi.org/10.1057/9781137602985_7.

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Thongmak, Mathupayas. "How Marketers Can Induce Consumer Awareness and Interactions in Facebook Brand Pages? - Drivers and Outcomes". In E-Business and Telecommunications, 63–80. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-11039-0_4.

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Zugelder, Michael T. "Legal Online Marketing Issues". In Advances in Electronic Marketing, 211–28. IGI Global, 2005. http://dx.doi.org/10.4018/978-1-59140-321-0.ch012.

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Abstract (sommario):
This chapter will review several emerging issues associated with e-marketing from the perspective of Web sites including intellectual property, information management, and contracting. E-marketers in the years to come should not only consider the growing e-marketing opportunities but also be cognizant of the growing body of law governing marketing online. While the future may be bright and uniformity and fairness may prevail, current domestic and global law facing e-marketers is varied and the potential basis for liability. The law must be considered wherever e-marketers direct their efforts.
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Şehirli, Mustafa. "Transformation of WOM (Word of Mouth) From Traditional to Digital and Current Recommendations for e-WOM". In Advances in Marketing, Customer Relationship Management, and E-Services, 380–400. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-7192-7.ch021.

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The conceptual and technological transformation of word of mouth (WOM) is one of the most effective and old factors in customers' purchasing decisions. Although digital WOM is expressed as e-WOM, it is similar to traditional WOM, but it differs in the perception of trust, as well as in speed and scope. It affects the fate of companies both positively and negatively. For this reason, it is essential for marketers to inactively and proactively develop e-WOM strategies that are as personalized as possible to ensure that a positive mark is left on the customers. This study demonstrates the e-WOM strategies and tactics that are relevant today to provide guidance to marketers.
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Yeo, Alvin Y. C., e Michael K. M. Chiam. "Unlocking E-Customer Loyalty". In Advances in Electronic Marketing, 28–44. IGI Global, 2005. http://dx.doi.org/10.4018/978-1-59140-321-0.ch002.

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Marketers are working to improve loyalty apace. This chapter introduces an integrative framework for examining the relative impacts of corporate image, customer trust, and customer value on e-customer loyalty. Importantly, the authors hope that the accompanying suggested strategies would enable marketing managers to craft more compelling value propositions and effective marketing-mix strategies.
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Mastorakis, George, Nikolaos Trihas, Constandinos X. Mavromoustakis, Emmanouil Perakakis e Ioannis Kopanakis. "A Cloud Computing Model for Efficient Marketing Planning in Tourism". In Marketing and Consumer Behavior, 940–55. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-7357-1.ch043.

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This article proposes a novel model to optimize e-marketing planning in tourism sector, based on the convergence among interactive digital television, mobile networks and cloud computing systems. The proposed research approach is exploited, towards efficiently facilitating marketers to accomplish optimum e-marketing data analysis and design effective mobile marketing strategies, targeting potential users under a personalized advertising scheme. This model also enables marketers to predict future purchasing patterns and efficiently understand customers' behavior. Collected e-marketing data, revealing customers' preferences, is optimally displayed to marketers, using emerging user-friendly interfaces based on cutting edge web technologies, towards providing an actual mean to automatically customize services for individual market segments in tourism sector. The applicability and usefulness of the system were tested by interviewing a sample of hotel marketing managers, and the findings provide useful practical implications.
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Alam, Mohammad Zahedul. "Marketing and Advertisement in Cross-Border E-Commerce". In Cross-Border E-Commerce Marketing and Management, 120–47. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-5823-2.ch006.

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Recently, cross-border e-commerce has been growing rapidly among the developed and developing countries. Marketing managers design marketing and advertising strategies targeted to local and across the country. Companies need to develop separate marketing programs for different country and diverse cultural context. In this chapter, the authors discuss cross-border e-commerce, its development, the advertisement and marketing strategies, policies, and programs that are applicable to the arena of cross-border e-commerce. However, advances in communication technologies, transportation, and other technological advances have made the world a much smaller place. To survive in the competitive business environment today, companies need to make their products and services available online as well as offline. Major technological advances including the explosion of the internet have had a major impact on buyers and the marketers who serve them. To thrive in this new digital age—even to survive—marketers must rethink their strategies and adapt them to today's new environment.
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St.Amant, Kirk. "A Rhetorical-Prototype Mechanism for Creating International E-Marketing Materials". In Contemporary Research in E-Marketing, Volume 1, 297–322. IGI Global, 2005. http://dx.doi.org/10.4018/978-1-59140-372-2.ch014.

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The global diffusion of the Internet has resulted in a new degree of access to international markets. Creating successful online materials for international consumers, however, requires an understanding of cultural expectations related to visual design. For this reason, a mechanism that examines such expectations can facilitate international e-marketing success. This chapter proposes a methodology marketers and design firms can use to address cultural expectations in relation to Web site design. By using this method, individuals can increase the chances that e-marketing materials will meet with success in the global marketplace.
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Atti di convegni sul tema "E-MARKETERS"

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Yimei Guo e Cun Lu Zhang. "Legal risks and solutions to e-marketers' data mining". In Proceedings of ICSSSM '05. 2005 International Conference on Services Systems and Services Management, 2005. IEEE, 2005. http://dx.doi.org/10.1109/icsssm.2005.1500162.

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Karna, Rakshha Kumari, e Sun Wen Jun. "Techno-progressivism: E-destination and Super-Connectedness Divulge from Travel Marketers". In 2020 6th International Conference on Information Management (ICIM). IEEE, 2020. http://dx.doi.org/10.1109/icim49319.2020.244663.

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Virijević Jovanović, Saša, e Goran Dašić. "The Concept of Digital Marketing Mix: Implications in Consumer Behaviour". In Seventh International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2021. http://dx.doi.org/10.31410/limen.2021.243.

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Considering that digital technologies have become an essential ele­ment of everyday consumer life, modern marketing has shifted to new, digital models that provide different possibilities for marketing mix development. The advent of the Internet, and particularly Web 2.0. technologies have significant­ly influenced all elements of the marketing mix, regardless of whether organ­izations are directly involved in e-commerce or not. The paper analyses the strategic frameworks of the marketing mix from the context of consumer be­haviour, and their user experience in the digital environment. The research aim is to indicate the opportunities of digital technologies for marketers when de­ciding about product differentiation, price strategies, online communication tools and distribution channels to deliver value to consumers. In addition, the paper provides an insight into current literature dealing with the implications of digital technology and media on the digital marketing mix.
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Chircu, Sorina. "QUALITATIVE ASPECTS REGARDING THE ASSESSMENT OF CORPORATE E-TRAINERS". In eLSE 2014. Editura Universitatii Nationale de Aparare "Carol I", 2014. http://dx.doi.org/10.12753/2066-026x-14-155.

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Marketing specialists are realizing the need to perfect themselves in using online marketing as a priority method to promote their businesses and an ever growing number of young people that are graduating a university wish to start their own business or market one and understand that having a good grasp of digital marketing and how to use it in promoting and selling the company's products and services is essential in succeeding. Although online marketing distinguishes itself as a priority in developing and maintaining a business nowadays, the training offer for digital marketing is very weak. Digital Marketing Institute is a leader in Digital Marketing Education from Dublin, internationally accredited to deliver Digital Marketing training and e-training programs for corporations, also present in Romania since 2013. The program is structured in 10 relevant modules (delivered through videos, webinars and interactive e-workshops): Introduction to Digital Marketing, Search Engine Optimization, Search Engine Marketing, Email marketing, Display Advertising, Social Media Marketing, Mobile Marketing, Web Analytics, Digital Marketing Campaign Planning and is delivered via the Moodle e-learning system. The modules are in video format, webinars and interactive e-workshops, presented by a trainer with expertise in their field. Chat sessions, forum discussions in the Moodle platform are regularly organized between trainers and participants in order to clarify any issues and give practical subject matter advice. The relevancy and utility of the information for attendants depends both on the curriculum as well as the human resources involved in delivering these modules. The present paper aims to identify the way in which the human resources involved in delivering these modules (the online marketing e-trainers) produce new and real digital marketing competences in adults that either choose to convert professionally at the end of their career in a certain field or are young adults aspiring to be entrepreneurs and online marketers. We are assessing the degree of satisfaction of participants in regards to how the e-trainers delivered, judging on criteria such as: Presentation skills, Involvement, Availability (for questions, discussions in the chats, forums and webinars), Professionalism and knowledge level in the field, the trainer's expertise in the field they are teaching. As research methods we have used document analysis and the survey-based research. The target group is formed of 100 adults with ages 24-46. Data evaluation was realized with the help of IBM SPSS, the results having indicated an optimal degree of satisfaction regarding the trainers' delivery of this course and they are very useful for the future improvement of e-teaching methods.
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Canós Darós, Lourdes, Mais Hamdan e Ester Guijarro. "Factors that influence the people to provide an online review". In INNODOCT 2022. Valencia: Editorial Universitat Politècnica de València, 2023. http://dx.doi.org/10.4995/inn2022.2022.15714.

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Understanding the market in which companies operate is important for all business activities. Social media facilitate the customers to comment, create and share their opinions across online networks and exchange information, in addition to the ease of direct access to the companies, marketers, and brands. In marketing, social media plays an important role in achieving the company’s business goals and reputation besides it’s an integral part of our daily life. Social media make it easier for companies and businesses to contact their customers and know more about customers’ needs. Therefore, social media make it easier to attract new customers. In this context, electronic word of mouth or online customer reviews are the favorable or unfavorable statements made by customers regarding product or services quality, price or other variables, made for other people. If customers decide to buy intangible services or products, they rely on online opinions and experienced customers. The people not only share their experiences and information, but they also exchange ideas, attitudes, and suggestions. So, the online community motivates other people to experience traveling after listening to other people’s stories and experiences. Online review communication in social media and customer opinion platforms is a vital e-marketing phenomenon. In this paper, first, we explain the importance of electronic word of mouth for a company’s marketing strategy. Second, we reflect on the motivation of the customers to create online content as regards a product, a service, or a company, presenting some factors that affect the individual intention to offer an online review.
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Canós Darós, Lourdes, Mais Hamdan e Ester Guijarro. "Factors that influence the people to provide an online review". In INNODOCT 2022. Valencia: Editorial Universitat Politècnica de València, 2023. http://dx.doi.org/10.4995/inn2022.2023.15714.

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Abstract (sommario):
Understanding the market in which companies operate is important for all business activities. Social media facilitate the customers to comment, create and share their opinions across online networks and exchange information, in addition to the ease of direct access to the companies, marketers, and brands. In marketing, social media plays an important role in achieving the company’s business goals and reputation besides it’s an integral part of our daily life. Social media make it easier for companies and businesses to contact their customers and know more about customers’ needs. Therefore, social media make it easier to attract new customers. In this context, electronic word of mouth or online customer reviews are the favorable or unfavorable statements made by customers regarding product or services quality, price or other variables, made for other people. If customers decide to buy intangible services or products, they rely on online opinions and experienced customers. The people not only share their experiences and information, but they also exchange ideas, attitudes, and suggestions. So, the online community motivates other people to experience traveling after listening to other people’s stories and experiences. Online review communication in social media and customer opinion platforms is a vital e-marketing phenomenon. In this paper, first, we explain the importance of electronic word of mouth for a company’s marketing strategy. Second, we reflect on the motivation of the customers to create online content as regards a product, a service, or a company, presenting some factors that affect the individual intention to offer an online review.
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Kumar Sharma, Nagendra, Wen-Kuo Chen e Kuei-Kuei Lai. "Challenges and Prospects for Digital Marketers while Dealing with SMEs: An Interview". In ICSEB 2020: 2020 The 4th International Conference on Software and e-Business. New York, NY, USA: ACM, 2020. http://dx.doi.org/10.1145/3446569.3446573.

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Parker, Kevin, Philip Nitse e Albert Tay. "The Impact of Inaccurate Color on Customer Retention and CRM". In InSITE 2009: Informing Science + IT Education Conference. Informing Science Institute, 2009. http://dx.doi.org/10.28945/3333.

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The number of Internet purchases continues to increase, making customer relationship management even more critical in today’s Internet marketplace. Keeping existing customers satisfied is much more cost effective than acquiring new customers. However, the Internet has been plagued by inaccurate color representation since the advent of e-commerce. Color inaccuracy has many negative consequences, the most important of which is customer defections. This paper communicates the findings of a survey conducted to assess consumer opinions about Internet purchases. Results indicate that consumers are aware of color inaccuracies and that their reactions will negatively impact the marketer. Over 55% of the consumers surveyed indicate that they will not make future purchases from an online merchant that delivered an item in a color that did not match their expectations. With customer retention being one of the goals of customer relationship management, it is apparent that this issue must be acknowledged and acted upon.
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Eduardo Hauqui Tonin, Paulo, Elton Moura Nickel e Flávio Anthero Nunes Vianna Dos Santos. "Technology and sensory stimuli as support for physical retail experience design". In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1001792.

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With the Coronavirus pandemic and the necessary social isolation, purchases made by the digital channel gained a notable space, evidecing the changes in shopping habits that have been taking place over the last ten years. In Brazil, the growth of online shopping was 75% and in China, sales through e-commerce are expected to surpass sales in physical stores for the next two years to come (e-Marketer, 2021). In the age of digital interactions, consumers demand a new level of concern. Being at the center in the making of products and services, users define any and all design decisions. Euromonitor, in a report issued in late 2020, pointed out that approximately 60% of consumers between 15 and 29 years old used augmented reality or virtual reality in the last year at the same time that 68% of consumers over 60 years old prefer to talk to human representatives when making transactions or purchases. This proves the need to rethink the experience offered in physical retail, incorporating different generations and shopping habits. Although attracted by the speed and convenience of the virtual environment, customers are looking for personalized and multi-sensory shopping experiences that only physical stores are able to offer. In order to claim their importance and permanence in the current scenario that moves with dynamism, these points of sale must include in the experience they offer personalized solutions that involve, for instance, sensory stimulation and technology. When consistent with the brand image, product, and target audience, these solutions can, together, create a more compelling experience.Marketing or sensory branding consists of the precise use of environmental elements in order to act on the senses and generate affective, cognitive and behavioral reactions, which can contribute to usability and satisfaction, as well as memory and decision-making processes. Through technology, in addition to simplifying tasks, it becomes possible to make visible what would otherwise be invisible or even hide what is irrelevante in the shaping of the shopping journey. In attendance as mnemonic aids, like smartphones and tablets, or even solutions for immersive experiences, as augmented or virtural reality devices, technologies must be designed according to the audience they intend to interact with. This study is characterized as an exploratory research that, through literature review, seeks to raise ideas and thoughts on technology and sensory stimulation acting as support for experience design in physical retail environments, understanding the influence they can exert on users cognitive processes and responses. Based on different fields of knowledge, such as cognitive ergonomics and marketing, the study intends to promote an integrated view of the topic, facilitating its approach and understanding for both designers and retailers.
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