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Tesi sul tema "Industrial marketing"

Autore: Grafiati

Pubblicato: 4 giugno 2021

Ultima modifica: 25 luglio 2025

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1

Urbina, Ramírez Daniela Millaray. "Marketing industrial : una revisión bibliográfica." Tesis, Universidad de Chile, 2010. http://www.repositorio.uchile.cl/handle/2250/111769.

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Seminario de título Ingeniero Comercial, Mención Administración<br>Por qué es importante el marketing industrial La mayoría de los estudiantes de marketing están mucho más familiarizados con el marketing para el consumidor pues de hecho todos somos consumidores, por lo cual el marketing industrial es nuevo para la mayoría. Ante este escenario es curioso comprender que mas especialistas de marketing encuentran empleo en empresas de B2B que en B2C. Según Dwyer (2007), el marketing entre empresas es “comercializar productos o servicios con otras compañías, cuerpos de gobiernos, instituciones y

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Vieira, Francisco Manuel Aguiar Azevedo. "Mapeamento Científico de Marketing Industrial." Master's thesis, Faculdade de Economia da Universidade do Porto, 2009. http://hdl.handle.net/10216/56117.

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Vieira, Francisco Manuel Aguiar Azevedo. "Mapeamento Científico de Marketing Industrial." Dissertação, Faculdade de Economia da Universidade do Porto, 2009. http://hdl.handle.net/10216/56117.

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Santos, Mariana Filipa Vital. "O marketing relacional no contexto industrial." Master's thesis, FEUC, 2016. http://hdl.handle.net/10316/31841.

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Relatório de estágio do mestrado em Gestão, apresentado à Faculdade de Economia da Universidade de Coimbra, sob a orientação de Arnaldo Coelho e Miguel Franco.<br>Hoje em dia verifica-se uma grande mudança nos mercados, muito devido ao desenvolvimento económico, à evolução tecnológica e à crescente concorrência. Estas alterações no meio ambiente levam a que as empresas tenham que se adaptar, de modo a não perderem a sua carteira de clientes. Contudo, as empresas que atuam em mercados complexos, como os industriais, que exigem uma manutenção da relação comprador-fornecedor, devem também preocup

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Gástulo, Richie Yadira. "El marketing aplicado a la industria farmacéutica peruana." Universidad Peruana de Ciencias Aplicadas (UPC), 2018. http://hdl.handle.net/10757/624027.

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Expositora: Yadira Gástulo Richie___Gerente de Unidad de Negocios UROGIN en Tecnofarma S.A. Licenciada de la Carrera de Marketing. Candidata a Mágister en Finanzas Corporativas.<br>Conferencia: Marketing Farmacéutico___¿Sabías que las empresas farmacéuticas invierten más en gasto por actividades de Marketing que en la investigación? ¿Que uno de los 4 sectores que gasta más en publicidad en medios es la industria farmacéutica?___ En esta conferencia, se conocerá un poco más sobre la coyuntura y dinámica del mercado y cómo desarrollar estrategias de Marketing Farmacéutico que conduzcan al éxito.

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Carrasco, Aguado César Augusto. "Plan de Marketing para una Empresa Industrial Fabricante de Resistencias Eléctricas Industriales." Tesis, Universidad de Chile, 2008. http://www.repositorio.uchile.cl/handle/2250/101993.

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El objetivo general de este estudio es formular un plan de marketing que sirva como una herramienta de gestión estratégica, que ayude a los directivos a mejorar la posición competitiva de Jara Resistencias S.R.L., y que a través de un incremento en el nivel de ventas refleje una mayor participación de mercado. La empresa se especializa en el diseño, fabricación y comercialización de resistencias calefactoras y sensores de temperatura, La estrategia genérica que emplea es de diferenciación, la cual está basada en su ventaja competitiva. Ha logrado diversificarse y se encuentra posicionada de

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7

Detandt-Feys, Brigitte. "La conception des stratégies dans les premières entreprises belges: de la théorie à la pratique." Doctoral thesis, Universite Libre de Bruxelles, 1986. http://hdl.handle.net/2013/ULB-DIPOT:oai:dipot.ulb.ac.be:2013/213561.

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8

Pape, Peña Constanza Sofía 1991. "Revisión sobre la contribución científica en marketing industrial." Tesis, Universidad de Chile, 2016. http://repositorio.uchile.cl/handle/2250/137591.

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Seminario para optar al título de Ingeniero Comercial, Mención Administración<br>Durante las últimas décadas, el marketing industrial o Business-to-Business marketing se ha posicionado como una de las líneas de investigación más importantes en marketing. La creciente necesidad de entender y analizar las relaciones y transacciones entre dos firmas que comercializan entre sí, ha potenciado un campo de investigación y el desarrollo de nuevas teorías y conceptos relacionados al marketing industrial. Así, se han desarrollado líneas de investigación enfocadas al estudio de la percepción de valor del

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9

Lauga, Dominique Olié. "Essays in behavioral industrial organization, corruption, and marketing." Thesis, Massachusetts Institute of Technology, 2007. http://hdl.handle.net/1721.1/41712.

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Thesis (Ph. D.)--Massachusetts Institute of Technology, Dept. of Economics, 2007.<br>Includes bibliographical references.<br>In Chapter 1, I propose a model in which consumers base their purchasing decisions upon their recollections of the product quality, and in which firms can use persuasive advertising in order to change these recollections. Although consumers are aware that such advertising has occurred and take this into account when updating their beliefs about the product, they cannot prevent their memories from being affected. I analyze which firms engage in persuasive advertising as w

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Foster, Tim. "Industrial marketing communication : An empirical investigation on the use of marketing communication tools." Licentiate thesis, Luleå tekniska universitet, Industriell Ekonomi, 1998. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-17689.

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Srikanlayanabuth, Araya. "Marketing and communication programs : (demonstration project) /." Online version of thesis, 1987. http://hdl.handle.net/1850/10306.

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Céspedes, Flores Jorge Humberto. "Factores de éxito en las estrategias de marketing industrial." InnovaG, 2017. http://repositorio.pucp.edu.pe/index/handle/123456789/131497.

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Silva, Marcus Vinicius Costa de Melo e. "A influência da imagem do país de origem de empresas brasileiras de alta intensidade tecnológica sobre consumidores organizacionais internacionais nas suas decisões de compra." Universidade de São Paulo, 2014. http://www.teses.usp.br/teses/disponiveis/96/96132/tde-12112014-120055/.

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Empresas brasileiras que desejam conquistar novos mercados exportando precisam estar atentas aos diversos atributos analisados por compradores corporativos internacionais, alavancando sua competitividade em um cenário de disputa acirrada. Um desses atributos é a imagem do país de procedência dos produtos. Apesar de esse tema já ser abordado há quase cinco décadas na literatura mundial, os estudos a respeito da influência da imagem do país nas transações entre empresas (ditas business-to-business, B2B, ou organizacionais) são ainda em pequena quantidade, no Brasil e no mundo. O objetivo desta d

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Andersson, Per. "Concurrence, transition and evolution : perspectives of industrial marketing change processes." Doctoral thesis, Stockholm : Economic Research Institute, Stockholm School of Economics [Ekonomiska forskningsinstitutet vid Handelshögsk.] (EFI), 1996. http://www.hhs.se/efi/summary/409.htm.

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Giles, Murray. "The application of marketing concepts to occupational health and safety in an Australian University." Thesis, The Author [Mt. Helen, Vic.] :, 1993. http://researchonline.federation.edu.au/vital/access/HandleResolver/1959.17/62028.

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The dissertation examines the legal, financial and social responsibilities that Universities have in complying with minimum occupational health and safety performance standards.The marketing principles and techniques identified in this project may assist Occupational Health and Safety managers to enhance the service provided.<br>Masters of Applied Science, Occupational Health and Safety

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Buys, Stefan. "Market needs analysis for Turnkey automation project based organisation in the Eastern Cape." Thesis, Nelson Mandela Metropolitan University, 2014. http://hdl.handle.net/10948/d1021170.

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Customer value is essentially the perceived value that the customer gains when purchasing a product. The perceived value is the trade-off between the cost of the product and the benefits it provides. If the customer perceives the benefits exceed the costs, then the customer perceives value in the product. A need is defined as a perceived lack of something. Customers across industries consider fulfilment of their unique needs as a key metric in evaluating the effectiveness of a solution. In order for an organisation to successfully provide solutions based on customer needs it is crucial for the

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Kawaguchi, Kohei. "Essays in industrial economics : applications for marketing and management decisions." Thesis, London School of Economics and Political Science (University of London), 2015. http://etheses.lse.ac.uk/3109/.

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IT innovation is allowing enterprises to find new ways to harness the power of information assets for decision making. This thesis presents three econometric method applications to marketing and management decisions. The first chapter empirically studies retail network product assortment decisions under uncertain underlying demand parameters using structural estimation. I use detailed data from a beverage vending machine network in Tokyo and find that agents increase the expected total revenue of the network by 19.6% than the baseline, where 12.3% is attributable to learning from the sales dat

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Castro, Luciano Thomé e. "Incentivos em canais de distribuição: um estudo comparativo entre o Brasil e os EUA no setor de defensivos agrícolas." Universidade de São Paulo, 2008. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-13012009-170904/.

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Programas de incentivos são um conjunto de benefícios oferecidos por fornecedores a distribuidores conforme distribuidores alcançam objetivos estabelecidos pelos fornecedores. Os incentivos em canais são utilizados para alocar recursos e alinhar interesses. Apesar do seu amplo uso pelas empresas, estes programas carecem de uma análise teórica mais profunda. Esta tese buscou entender como são compostos os programas de incentivo em canais de distribuição e também propor um método para sua construção. São feitas proposições teóricas que combinam diferentes linhas e os colocam como compostos por q

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Newman, Richard G. (Richard Galloway). "Commercial real estate marketing : an analysis of the use of the marketing theory and practice evolved in the consumer and industrial product industries in the marketing of office buildings." Thesis, Massachusetts Institute of Technology, 1989. http://hdl.handle.net/1721.1/76421.

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Chang, Mary Yabut. "High technology and Macau industrial transformation." Thesis, University of Macau, 1997. http://umaclib3.umac.mo/record=b1636693.

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Berger, Philipp. "An exploration of customer-based brand equity in industrial markets." Thesis, University of Gloucestershire, 2017. http://eprints.glos.ac.uk/4739/.

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Although interest towards the business-to-business (B2B) brand and its equity has increased over the last ten years (Klarmann & Fleischmann, 2014), the elements that have been identified and the models that have been developed appear rather disconnected (Leek & Christodoulides, 2011). One possible reason is that the theory that has been developed is rarely rooted in the B2B context (Keränen, Piirainen, & Salminen, 2012). This leaves a high potential to uncover further elements, their interrelations and underlying patterns by exploration (Keränen et al., 2012). The accomplished multiple case st

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Khogeer, Yusra Khalid. "Brand anthropomorphism : the literary lives of marketing mascots." Thesis, University of Liverpool, 2013. http://livrepository.liverpool.ac.uk/16193/.

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There is no end to the brands that lend themselves to anthropomorphic comparison. As an area under researched, the ultimate aim of this thesis is to improve our understanding of the phenomenon of brand anthropomorphism via focusing on one of the most prominent tactics currently being used by industry – the use of marketing mascots. This research begins by theoretically positioning the topic in a rich body of literature. Drawing on branding literature, the multidimensional nature of brands is explored as a starting point for understanding brand mascots. The fundamental theories referred to are

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Nieuwoudt, Paul. "Industrial marketing : crafting psychological contracts in the presence of iron cages." Diss., University of Pretoria, 2016. http://hdl.handle.net/2263/59741.

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Max Weber the famous sociologist coined the term "iron cages" which has become the core metaphor used to describe bureaucracy. Bureaucratic policies make up the bars which combine to form the iron cage. This iron cage is the institutional policy environment in which B2B marketers operate. The question of how these policies affect B2B relationships is the overarching theme of this research. This study made use of a concept from organisational psychology, the psychological contract, which is increasingly gaining recognition as a helpful tool in B2B marketing. The purpose of this research was to

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Harding, Andreas. "Exploring brand identity practice in video game start-ups : Industrial Marketing." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-74485.

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The video game industry is a rapidly growing industry due to technology advancements andhas made video games to a mass phenomenon. The diffusion of today’s technologies has created and expanded the video game market, both demographical and geographical, which has attracted more customers and increased the intensity of the competition. Companies in the industry have to professionalize their marketing processes and business strategies in a moreflexible and quickly fashion than before to be able to stay competitive. An overcrowded market with thousands of products released every year creates prob

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Jansen, van Rensburg Charmaine. "Online marketing of commercial and industrial properties and services in a small business." Thesis, Nelson Mandela Metropolitan University, 2013. http://hdl.handle.net/10948/d1020988.

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In view of the factors influencing and the steps in the design of a Website, building a successful Website will vary from business to business. This study investigates what is required from a small commercial and industrial property and services business to take their business online and create an effective Website. The environment of the property market reflected the role that government plays in the property industry and also the role of the private sector. Marketing in the real estate context indicated that if real estate agents have access to the right type of information, not only can the

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Shahzad, Umer, and Julia Bobicka. "Industrial Relationships in the International Environment : The case of Polish firms exporting to Russia." Thesis, Högskolan i Skövde, Institutionen för teknik och samhälle, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-5314.

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The overall aim of this research is to explore the business relationships among Russian and Polish firms. The research performed is based on the selected literature area of industrial relationships, relationship quality, negotiations, international environment. With exploratory purpose, the embedded single case study strategy is applied in this research. The empirical data is gathered through focus group discussion among five participants and seven interviews. The findings indicate that the nature of relationships among the Polish and the Russian companies is positive, fruitful and beneficial

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Windahl, Charlotta. "Integrated Solutions in the Capital Goods Sector : Exploring innovation, service and network perspectives." Doctoral thesis, Linköping : Department of Mangement and Engineering, Linköpings universitet, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-8869.

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Konhäuser, Andreas. "Understanding value in B2B buyer-seller relationships do matching expectations improve relationship strength? : a thesis submitted to Auckland University of Technology in partial fulfilment of the requirements for the degree of Master of Business (MBus), 2007." Click here to access this resource online, 2007. http://repositoryaut.lconz.ac.nz/theses/1367/.

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Thesis (MBus) -- AUT University, 2007.<br>Primary Supervisor: Prof. Dr. Roger Marshall. Includes bibliographical references. Also held in print (vi, 76 leaves ; 30 cm.) in City Campus Theses Collection (T 658.8040943 KON)

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Rutherford, Brian Nicholas. "The differing effects of satisfaction, trust, and commitment on buyer's behavioral loyalty a study into the buyer-salesperson and buyer-selling firm relationship in a business-to-business context /." unrestricted, 2007. http://etd.gsu.edu/theses/available/etd-05182007-115358/.

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Thesis (Ph. D.)--Georgia State University, 2007.<br>Title from file title page. James Boles, committee chair; Wesley Johnston, Greg W. Marshall, Edward Rigdon, Danny Bellenger, committee members. Electronic text (222 p.) : digital, PDF file. Description based on contents viewed Oct. 29, 2007. Includes bibliographical references (p. 217-221).

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Saldanha, Jorge Alberto Velloso. "Estruturas de cooperação em marketing para clusters de fabricação de calçados." reponame:Repositório Institucional da UFSC, 2012. http://repositorio.ufsc.br/xmlui/handle/123456789/92655.

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Tese (doutorado) - Universidade Federal de Santa Catarina, Centro Tecnológico. Programa de Pós-Graduação em Engenharia de Produção.<br>Made available in DSpace on 2012-10-24T10:52:01Z (GMT). No. of bitstreams: 1 270187.pdf: 8970257 bytes, checksum: 4e12baea247d6395e693210c2cccb318 (MD5)<br>O objetivo geral deste estudo foi propor estruturas de cooperação em estratégias de marketing para micro, pequenas e médias empresas de clusters de fabricação de calçados. A pesquisa foi realizada em duas fases distintas, sendo a primeira de abordagem qualitativa e a segunda de abordagem quantitativa. Em rel

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Clark, J. Dana. "A study of situational variables in an organizational marketing scenario." Diss., This resource online, 1993. http://scholar.lib.vt.edu/theses/available/etd-05222007-091406/.

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Poddar, Amit. "Structure and process of channel program selections retailers choice among parity trade promotions/." unrestricted, 2007. http://etd.gsu.edu/theses/available/etd-08142007-164744/.

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Thesis (Ph. D.)--Georgia State University, 2007.<br>Title from file title page. Naveen Donthu, committee chair; Detmar Straub, Dan Bello, James Boles, committee members. Electronic text (152 p. : ill.) : digital, PDF file. Description based on contents viewed Nov. 14, 2007. Includes bibliographical references (p. 142-151).

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Johansson, Daniel, and Patrik Fredriksson. "Customer Needings : Finding the Relationship Gaps between Rolls Royce and their Industrial Customers." Thesis, Karlstad University, Faculty of Economic Sciences, Communication and IT, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-4263.

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<p><strong>Purpose </strong></p><p>The purpose of this thesis is to investigate to what extent Rolls Royce in Kristinehamn manages to fulfil their customer needings. By identifying gaps between offerings and needings, the authors will give recommendations on how Rolls Royce can increase their customers' satisfaction by providing them with what they need.</p><p> </p><p><strong>Method</strong></p><p>A qualitative research is used in the form of in-depth face-to-face- and telephone interviews. Eight such interviews have been conducted in this thesis; three interviews with representatives from Rol

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Caroço, Sílvia. "O marketing industrial na óptica do mercado global: estudo de caso - Selenis SGPS." Master's thesis, Universidade de Évora, 2006. http://hdl.handle.net/10174/15784.

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A presente dissertação efetua uma ligação entre o marketing industrial e o marketing global através da elaboração de um estudo de caso. Considerando que a maior parte dos bens industriais compete em mercados internacionais, é efetuada uma análise dos desafios com que se deparam as empresas industriais em ambientes internacionais, numa ótica de marketing, através de uma revisão bibliográfica dos conceitos associados, quer ao marketing industrial, quer ao marketing global. A análise ao marketing industrial e às suas implicações foi posteriormente aprofundada, direcionando-se para o marketing glo

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Dzever, Samuel. "Industrial buyer behaviour in Japan : some conceptual and empirical issues." Thesis, University of Strathclyde, 1992. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.260909.

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Álvarez, Santiago César. "Análisis estratégico aplicado a una empresa privada del sector industrial." Bachelor's thesis, Universidad Nacional de Cuyo. Facultad de Ciencias Económicas, 2020. http://bdigital.uncu.edu.ar/15750.

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En el presente trabajo se aplica un modelo de estrategia a una empresa del sector privado industrial que fabrica pinturas látex y revestimientos en base acuosa, en la orovincia de La Pampa, su nombre de fantasía es Pampacryl. Se analiza su capacidad empresaria, sector de negocios y competencia, para formular estrategias a aplicar como recomendación a dicha empresa y dar una conclusión a ello.<br>Fil: Álvarez, Santiago César. Universidad Nacional de Cuyo. Facultad de Ciencias Económicas.

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Kireyev, Pavel. "Essays on the Design and Industrial Organization of Online Markets." Thesis, Harvard University, 2016. http://nrs.harvard.edu/urn-3:HUL.InstRepos:32744398.

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The internet has revolutionized marketing. Firms use the internet to procure advertising content, reach consumers, and offer a convenient channel of purchase. Given the growing importance of the internet, marketers must learn to take advantage of new marketplaces and channels. This research examines how the economic design of electronic marketplaces and online channels affects consumer and firm behavior. The first chapter examines the effects of prize structure and entry limits on participant behavior and idea quality in a freelance marketplace where popular advertisers such as P&G and Unileve

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Rodrigues, Filho Lino Nogueira. "A orientação para marketing e a utilização dos modelos de portfolio de produtos : (um estudo junto ao setor da industria mecanica)." reponame:Repositório Institucional da UFSC, 1985. http://repositorio.ufsc.br/handle/123456789/101351.

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Dissertação (mestrado) - Universidade de São Paulo. Faculdade de Economia e Administração, Departamento de Administração<br>Made available in DSpace on 2013-07-15T20:42:10Z (GMT). No. of bitstreams: 0

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Foster, Tim. "Industrial marketing communication : a (r)evolutionary journey from marketplace to marketspace : 1994-2005 /." Luleå : Industrial Marketing and e-Commerce Research Group, Luleå University of Technology, 2006. http://epubl.ltu.se/1402-1544/2006/56/.

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Yang, Jun. "Software exclusivity decision in the presence of indirect network externality." Related electronic resource: Current Research at SU : database of SU dissertations, recent titles available full text, 2005. http://wwwlib.umi.com/cr/syr/main.

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Karlsson, Alexander, and Martin Hedengren. "Hur tillverkande företag med distributörer kan förbättra sin marknadsföring av standardiserade produkter : En fallstudie inom ABB Low Voltage Products." Thesis, KTH, Industriell marknadsföring, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-169406.

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Marknaden för industriella distributörer har upplevt stora förändringar under de senaste decennierna. Trots att industribolag nu har större möjligheter att sälja direkt via internet har distributörerna generellt sett stärkt sin position av flera anledningar. Forskningen har emellertid förespråkat att det är starka samarbeten som skapar värde i distributionskanalen. I huvudsak har detta påvisats med kvantitativa studier och forskare har därför efterfrågat kvalitativa ansatser. Delvis med målet att fylla detta forskningsgap utfördes en fallstudie om ABB Low Voltage Products distributörsförsäljni

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Marinho, Bernadete de Lourdes. "Formas organizacionais eficazes para a pesquisa na empresa industrial: um estudo de caso sobre o papel estrategico do marketing." São Paulo (SP), 1985. http://repositorio.ufsc.br/handle/123456789/101359.

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Johansson, Jeanette. "Så skapas ett industriminne : En fallstudie av Sandviken som bruksort & världsföretaget Sandvik AB." Thesis, Uppsala universitet, Institutionen för ABM, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-389558.

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My essay aims to illustrate how an industrial memory is created based on Sandvik AB's premises. Industrial heritage and industrial memory are interrelated, but have different characteristics and conditions. I examine what conditions are required to create an industrial memory in the form of a museum. I describe the problems that exist in the various industrial concepts and contribute with an analysis of the different concepts. I am using Sandvik AB as a case study and by using the identified criteria for an industry memory my essay show the process in which an industrial memory can be created.

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44

Vargas-Carcamo, Allen Hugo. "Export market selection process by small- and medium-sized mid-western export manufacturers of industrial goods." The Ohio State University, 1986. http://rave.ohiolink.edu/etdc/view?acc_num=osu1261483505.

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45

Gomes, Ricardo Manuel Melo. "Entrada no mercado da grande distribuição: oportunidades e riscos." Master's thesis, Universidade de Aveiro, 2013. http://hdl.handle.net/10773/10741.

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Mestrado em Engenharia e Gestão Industrial<br>A criação de valor é o objetivo principal da maioria das empresas, valor esse que, num mercado industrial, nem sempre é mensurável em valor monetário. Muitas vezes um relacionamento com determinado cliente pode ser mais valioso que as restantes trocas económicas. Neste projeto é feita a análise dos benefícios e riscos inerentes ao relacionamento de uma pequena empresa com o setor da grande distribuição. O caso de estudo apresentado centra-se no aproveitamento do relacionamento existente com uma cadeia da grande distribuição para maximizar as oport

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46

Cortés, Guerrero Jorge Antonio. "Empresa OME Industrial S.A.C." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2005. http://hdl.handle.net/10757/604512.

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La empresa OME Industrial S.A.C. está orientada a la elaboración, envasado y comercialización de Hipoclorito de Sodio (lejía) al 5% de concentración, para uso doméstico. La unidad de venta es una bolsa de 100 cojines de Lejía, cada cojín contiene 130 gr. y es envasado en cojines de PVC. La empresa inició sus actividades de comercializadora de Lejía frente a la gran demanda anual del producto en Piura, equivalente a 1’546,276 unidades (bolsas de 100 cojínes), de las cuales se pretende capturar el 0.30%, para esto se ha contratado una planta (Outsourcing) para la producción de 3,040 unidades, co

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47

Liljegren, Göran. "Interdependens och dynamik i långsiktiga kundrelationer : industriell försäljning i ett nätverksperspektiv." Doctoral thesis, Handelshögskolan i Stockholm, Marknadsföring, Distributionsekonomi och Industriell Dynamik (D), 1988. http://urn.kb.se/resolve?urn=urn:nbn:se:hhs:diva-763.

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Denna avhandling anlägger en kritisk syn på den personliga försäljningens normativa beslutsmodeller. Med ett alternativt synsätt i det s.k. nätverkssynsättet får personlig försäljning en delvis annorlunda betydelse än vad som framförs i traditionell försäljnings- och marknadsföringslitteratur. Författarens övergripande syfte med rapporten är att öka förståelsen av försäljarens roll och uppgifter i långsiktiga industriella kundrelationer. I studien ingår en beskrivning av relationen mellan Atlas Copco Svenska Försäljningen och ABV mellan åren 1971-1984. Beskrivningen baseras på ett nätverkspers

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48

Standifer, Rhetta Long. "Business-to-business electronic commerce relationships : the impact of B2B structure and other relational antecedents upon conflict and perceived success /." free to MU campus, to others for purchase, 2004. http://wwwlib.umi.com/cr/mo/fullcit?p3137751.

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49

Farina, Milton Carlos. "O relacionamento entre as farmácias e drogarias e seu distribuidor: uma modelagem à luz da teoria do comprometimento-confiança do marketing de relacionamento." Universidade de São Paulo, 2009. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-10092009-144922/.

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O marketing de relacionamento contribui para a sobrevivência das empresas e para o sucesso dos negócios. Sua meta é desenvolver relacionamentos profundos, duradouros e mutuamente satisfatórios entre fornecedores e clientes. O marketing de relacionamento está associado a uma perspectiva estratégica, de posicionamento da empresa e da necessidade de a empresa se relacionar com outras organizações. Neste estudo são pesquisadas as trocas relacionais que ocorrem entre o distribuidor e o varejista, isto é, entre aquele que oferece vários produtos e serviços e aquele que vende esses produtos e serviço

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50

Sinkevičius, Justinas. "Industrial enterprises project management." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2012. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2012~D_20120723_111007-41367.

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In the final master work is analysing the industrial project management, its system and practical issues. Therefore is made analysis of theoretical aspects of fundamental project management methods. Questionnaire of manufacturing sector was made. Collected data about projects and its implementation from 42 enterprises of Lithuania industrial enterprises. Analysis is made by statistical data and empirical research results to evaluate parameters and successfulness of project management in industrial enterprises. Regression relationships are defined between organizational parameters and project i

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