Bibliografie tematiche / Instagram and social media

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Letteratura scientifica selezionata sul tema "Instagram and social media"

Autore: Grafiati
Pubblicato: 4 giugno 2021
Ultima modifica: 5 febbraio 2022

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Tesi sul tema "Instagram and social media"

1

Berg, Linnea, and Lisa Sterner. "Marketing on Instagram : A qualitative study on how companies make use of Instagram as a marketing tool." Thesis, Umeå universitet, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-109786.

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Abstract (sommario):
The last years technological developments have lead to significant improvements in Internet usage, availability and the way people interact online. Recent statistics show how Internet and foremost social media usage increases rapidly, which have been noticed by companies, increasing their presence on social media platforms as well. Previous research has extensively been conducted within the area of social media marketing. However, the focus has mainly been put on platforms such as Facebook, Twitter and social media platforms in general. The purpose of this qualitative thesis is to get a deeper
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2

Algers, Maria. "Museums on Instagram - Engagement with audiences on social media." Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-22904.

Testo completo
Abstract (sommario):
This thesis will explore the engagement modes of museums on Instagram by looking at the content of 1230 posts published by forty museums in Sweden and New Zealand over a three month time period. The analysis will focus specifically on the museums intention behind each post, with the use of an analytical grid developed by Lotina and Lepik. The museums’ invitations for engagement and participation with their audience will be the main focus of the study, drawing on concepts of civic engagement and the role of public institutions as democratic forums where collaboration is championed. The results
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3

England, Alexa, Sarah Jenkins, Alex Jackson, Courtney Ray, and Amber McCord. "Social Media and Self-Esteem." Digital Commons @ East Tennessee State University, 2020. https://dc.etsu.edu/secfr-conf/2020/schedule/36.

Testo completo
Abstract (sommario):
The common us of social media in everyday life has raised questions on the possible impact it has on individuals’ wellbeing. This study was conducted to determine if there was a correlation between Instagram, a common social media platform, usage and self-esteem of college students. The sample population for this research was 95 undergraduate students at Mississippi State University during the fall semester of 2019. Data was collected via an online survey that included Rosenburg’s Self-Esteem scale and ten additional questions relating to the independent variables and Instagram. The independen
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4

Mou, Jessie Boxin. "Study on social media marketing campaign strategy -- TikTok and Instagram." Thesis, Massachusetts Institute of Technology, 2020. https://hdl.handle.net/1721.1/127010.

Testo completo
Abstract (sommario):
Thesis: S.M. in Management Studies, Massachusetts Institute of Technology, Sloan School of Management, May, 2020<br>Cataloged from the official PDF of thesis.<br>Includes bibliographical references (pages 39-41).<br>Social media is known as "a group of Internet-based applications that builds on ideological and technological foundations of Web 2.0, and it allows the creation and exchange of user generated content (Kaplan and Haenlein 2010, p. 61)." Individual users create their personal profiles, blog and connect with their friends leveraging a variety of functions including profile searching,
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5

Reis, Gitaine. "EFFECTIVENESS OF SOCIAL MEDIA MARKETING STRATEGIES FOR BEAUTY ACCOUNTS ON INSTAGRAM." Scholarly Commons, 2021. https://scholarlycommons.pacific.edu/uop_etds/3748.

Testo completo
Abstract (sommario):
Social media content strategies have been created and used for years as a way to advertise and influence market decisions in various industries. The reason for their effectiveness should be adequately studied so that we can have a better understanding of which strategies are successful and which ones are not. This study identifies effective social media content strategies, with a focus on brand and customer-centric strategies. After a content analysis of 251 Instagram posts from Huda Beauty and Glossier’s accounts, the hypotheses stating that brand-centric strategies will be more effective and
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6

Burke, Kayleigh Elizabeth. "Social Butterflies: How Social Media Influencers are the New Celebrity Endorsement." Thesis, Virginia Tech, 2017. http://hdl.handle.net/10919/78221.

Testo completo
Abstract (sommario):
The rapid growth of visual microblogging platforms, such as Instagram, has created new opportunities for brands to communicate with stakeholders. As these platforms evolve, brands have had to adapt in order to use the available social media platforms to gain visibility in the millennial audience. Recently brands have turned to online 'celebrities' known as a social media influencer (SMI) to distribute information and influence consumers' product perceptions. This specifically has become a common tactic in communication and marketing efforts with the fashion and beauty industry. Ample research
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7

Hodge, Samarah. "#Menstruation: Instagram Users Challenging Social Stigma." Thesis, Université d'Ottawa / University of Ottawa, 2019. http://hdl.handle.net/10393/38870.

Testo completo
Abstract (sommario):
In many societies there is a stigma surrounding menstruation. It is often perpetuated through representations in advertisements as well as lack of open discussions. This thesis investigates ways that people are presenting menstruation on the social media platform Instagram and concludes that this is a space which allows the normative menstruation discourse to be challenged. Instagram is a widely used app that allows users to interact with others through sharing photos and has the potential to be a space for empowerment and challenging dominant ideologies. Publicly accessible photos were collec
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8

Althobaiti, Rehab. "The Motivations and Uses of Instagram." Digital Commons @ East Tennessee State University, 2018. https://dc.etsu.edu/etd/3411.

Testo completo
Abstract (sommario):
Instagram is revolutionary in social media and networking, but little is known about the factors, social or psychological, that motivate users to become constant users on this app. A comprehensive survey was created, 277 college-aged Instagram users responded about their motivation, attitude, purpose, and primary activities regarding Instagram. The results show that Instagram users have five fundamental social and psychological motives: social interaction, archiving, self-expression, escapism, and peeking. Results showed that males were different from females in the following areas of using In
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9

Karlsson, Gabriella. "The Social Media Muse." Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-23195.

Testo completo
Abstract (sommario):
The social media influencer is becoming a prominent trope in contemporary media culture. In her Instagram performance artwork Excellences & Perfections, Amalia Ulman imitated the content and lifestyle of different types of influencers for five months in 2014, gaining attention and inciting controversy when she finally revealed her hoax. She captured problematic aspects of performativity online, examined how it related to tropes and myths in our culture, and ultimately to our sense of identity. By analysing images from her work and comments from her followers at the time, this thesis aims to un
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10

Pavlovic, Emilia, and Ida Mårtén. "Vad gör att inlägg på Instagram leder till försäljning? : En kvantitativ studie om Instagrams påverkan på konsumenter." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-40465.

Testo completo
Abstract (sommario):
Introduction: Companies’ interest in social media have been radically increased recently. Marketing is no longer the same as it has been before and today's society has left the traditional marketing behind. Society has contributed to the fact that companies have realized the need to possess and utilize social media as a marketing strategy. Aim: The purpose of the study is to find out which post leads to sales on Instagram and which products can be sold on Instagram. Method: The study is based on a quantitative research method where the response is analyzed from Microsoft Excel and SPSS. Result
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