Bibliografie tematiche / Market of social communications

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Letteratura scientifica selezionata sul tema "Market of social communications"

Autore: Grafiati
Pubblicato: 30 maggio 2022
Ultima modifica: 31 maggio 2022

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Articoli di riviste sul tema "Market of social communications"

1

Gjika, Jonida. "Regulation of Electronic Communications Market". European Journal of Multidisciplinary Studies 1, n. 1 (30 aprile 2016): 122. http://dx.doi.org/10.26417/ejms.v1i1.p122-125.

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The field of electronic communications for the importance of the everyday life, and the impact that reflects the economic development, it is considered important, so that the approach to electronic communications services has found attention from state structures in each country, consequently in Albania. Its electronic communications market operates on the basis of a special material law, under the supervision and continuous monitoring of the regulatory entity (AEPC), who fulfills his regulatory mission through ex-ante intervention in the market, as well as attention and legal responsibility over those of the Competition Authority which extend its effects through ex post interventions. The structure of the market for the (number and dimensions of the players) in order to successfully fulfill the regulatory mission it should not be a political objective, but to be finalized in concrete results. Political objectives focused on innovation and technological innovation, to increase investment, expanding opportunities for consumer choice, in terms of competitive prices for market products /services, which ultimately serve for the final goal of the regulator to maximize social welfare, are provided to only as a combination of regulatory measures and legal instruments to achieve those objectives, through the use of appropriate models for market regulation as a first step to target the achievement of effective and comprehensive competition, and measuring the performance of the markets in which regulation orients in a competitive market dynamic.
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2

Izakova, Natalya, Larisa Kapustina e Andrei Drevalev. "Performance of Social Media Marketing Communications of Industrial Companies". SHS Web of Conferences 93 (2021): 03027. http://dx.doi.org/10.1051/shsconf/20219303027.

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Social media activities create additional opportunities for industrial companies to increase sales in industrial markets. The results will be influenced by the intensity of communications and posting online, as well as the content and its integrity. The article analyses current trends, prospects and possibilities of using digital marketing communications in industrial markets. Advantages and disadvantages of social media marketing for industrial companies are identified. The authors propose a methodology for assessing the performance of social media marketing for industrial companies. It includes correlation analysis, one-way ANOVA test and t-test. The authors have conducted a study of social media marketing communications of industrial companies operating in the PVC profile market. Methods of mathematical statistics were used to test the hypotheses about the influence of social media marketing activities on the results of the SEO promotion of industrial companies. Analysis of the marketing communications performance of the PVC profile producers showed that companies with active approach to social media marketing communications have significantly more search queries in the Yandex search engine.
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3

El-Bassiouny, Noha, Menatallah Darrag e Nada Zahran. "Corporate Social Responsibility (CSR) communication patterns in an emerging market". Journal of Organizational Change Management 31, n. 4 (2 luglio 2018): 795–809. http://dx.doi.org/10.1108/jocm-03-2017-0087.

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Purpose The purpose of this paper is to explore the concept of Corporate Social Responsibility (CSR) communication. This paper specifically aims at introspecting into CSR communication patterns in the Egyptian context, where the top ten companies in the Egyptian Stock Exchange–Environmental, Social and Governance Index (EGX-ESG) are sampled. Design/methodology/approach The paper presents an exploratory study where content analysis of the communications of the ten top-listed companies in the ESG Index in Egypt was analyzed. Findings The results showed that most companies are using the “stakeholder information” strategy, with the “stakeholder involvement” strategy being the least used. Research limitations/implications The results are limited to the use of the content analysis method which is a qualitative methodology. Hence, the results should be generalized with caution. Practical implications CSR communication is crucial to the success of companies, regardless of business size, industry or culture. Several aspects of CSR communication, to this day, remain vague for academics and practitioners alike. Therefore, additional insights about the topic should be generated. The present work aids in the understanding of CSR communication as a facet of organizational change and a new trend in emerging markets. Social implications The current exploratory study sheds light on the topic of CSR communication in an important emerging market in transition, namely Egypt. The results of the communication strategies utilized by the top-listed companies can be generalized to other similar contexts. Originality/value The majority of the studies conducted on this particular topic took place in the USA and Europe; hence, few insights are provided about the concept in emerging markets.
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Li, Dongmei, Robert Kreuzbauer, Chi-yue Chiu e Hean Tat Keh. "Culturally Polite Communication: Enhancing the Effectiveness of the Localization Strategy". Journal of Cross-Cultural Psychology 51, n. 1 (16 dicembre 2019): 49–69. http://dx.doi.org/10.1177/0022022119893464.

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Although global brands entering local markets often use localized communication (i.e., incorporation of local cultural elements in their marketing communications), the fundamental question of when and why the local community would react favorably to this strategy is still not fully answered. This research draws on the communication accommodation theory to address this question. Results from four studies show that local consumers evaluate a global brand less positively when it incorporates high-symbolic (vs. low-symbolic) local cultural elements in its marketing communication. Notably, the positive effect of culturally polite communication on consumers’ evaluations of a global brand occurs only in the local market, but not when the communication occurs in another market. Moreover, localization efforts by a global brand result in a strong localness perception, which has a positive effect on brand evaluation. Indeed, a strong localness perception of the global brand could even overshadow the need for culturally polite communication.
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PRDIĆ, NEDELJKO, e SARA KOSTIĆ. "INTEGRATED MARKETING COMMUNICATIONS IN THE FUNCTION OF BAZAARS’ PROMOTION". Kultura polisa, n. 45 (3 luglio 2021): 363–74. http://dx.doi.org/10.51738/kpolisa2021.18.2r.5.03.

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Bazaars are important topic in historical and also modern market approach, as one of the basic marketing channals for sale of agriculture products. Perception of bazaar markets in the future is not real without usage of integrated marketing communications in comuniaction with costumers. IMC enable for bazaars to make an efficient contact with consumers and other public, for the purpise of fullfiling busines aims of bazaars on market. Research results show that the efficiency of bussines is manifested in tactical integrated marketing communications. By experience method and methods of marketing research, we came to conclusion that integrated marketing communications may promote bazaars on the market using sinergy of different instruments. The conclusion is that IMK are much cheaper in comparison to mass comunications and ti is possible to promote bazaars on the market and stress their social role, using IMK.
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Zavrazhnyi, Konstyantyn Yu. "Economic Mechanism for Managing the Communication Business Process of Industrial Enterprises in the Context of Globalization". Mechanism of an Economic Regulation, n. 4 (2020): 63–73. http://dx.doi.org/10.21272/mer.2019.86.07.

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The paper provides a definition of the economic mechanism for managing the communication business processes of industrial enterprises in the context of globalization as a set of a system of relations, authorities, forms and methods of organization and operation, which are regulated by legal and other norms of activity and provide effective interaction in internal and external environments. This allows to deepen the understanding of the essence in the context of globalization under the orientation towards communication (we mean interaction first of all). The composition of the comprehensive economic mechanism for managing the communication business processes of industrial enterprises is studied. This mechanism includes organizational, economic, legal, political, technical and technological, market, production, social, motivational, adaptive and communication submechanisms. This allows further formalization of the process of elemental improvement of the communication business processes of industrial enterprises. The components of mechanism are detailed. In particular, the economic submechanisms include the mechanisms of profits distribution, economic stimulus, financial, equity, investment and reinvestment in development and other mechanisms. The legal submechanisms include the mechanisms, which govern communication and professional legal relations. Organizational submechanisms include structural mechanisms, administrative and information mechanisms that ensure the development and modernization of communication activities at the enterprise, its information security. Political submechanisms include mechanisms of information policy, social and economic policy and foreign economic policy. Market submechanisms include the ones of market competition, demand and supply, etc. Social submechanisms include the ones of transparency of doing business, social responsibility, social and psychological impact, etc. Production submechanisms include the following ones: resource, implementation of new types of software and hardware and other. Technical and technological submechanisms include the ones of scientific and technological progress, technological updates. Motivational submechanisms include the mechanisms of material and non-material incentives of personnel. Adaptive submechanisms are the submechanisms of innovative development (including implementation of innovations in information field), managing the personnel potential, etc. Communication submechanisms include the ones of information-and-analytical activities (including research conducting); external communications (including the system of integrated communications tools, modern telecommunications and communications facilities); internal communications (including creating corporate culture). Key words: economic mechanism, submechanisms, management, communications, business processes, industrial enterprise.
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Bednarz, Joanna, e Patricia Orelly. "The importance of social media on the FMCG market in Bangladesh". International Journal of Management and Economics 56, n. 3 (30 settembre 2020): 230–42. http://dx.doi.org/10.2478/ijme-2020-0019.

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AbstractObjectiveThe purpose of this paper is twofold: first, to identify the general use of the internet and examples of main social media used by residents of Bangladesh and second, to discover their potential in building marketing communication between FMCG manufacturers and consumers.MethodsThe research method used is a quantitative survey (face-to-face interviews) on the sample of 100 consumers conducted in September 2019 in Dhaka, the capital of Bangladesh.Key findingsThe majority of respondents have regular access to internet facilities and mainly two social media platforms are used: Facebook and YouTube. Product informations are sent to these media platforms for making purchasing decisions of the products of the FMCG market. Mostly males and the youngest group of respondents show the highest interest to social media.OriginalityThis study contributes to the literature to develop the understanding of marketing communications from the perspective of FMCG manufacturers entering Bangladesh, as it is being the emerging market.
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Graham Spickett‐Jones, J., Philip J. Kitchen e Jon D. Reast. "Social facts and ethical hardware: Ethics in the value proposition". Journal of Communication Management 8, n. 1 (31 dicembre 2003): 68–82. http://dx.doi.org/10.1108/13632540410807556.

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Providing a framework for integrating aspects of externally directed corporate and marketing communication efforts, this paper makes a case for the communication of positive and credible ethical values as a potentially critical component in communications strategy and sustainable competitive advantage. Using an uncertainty‐reduction model adapted from the diffusion literature, it is suggested that appropriately communicated moral and ethical values can have a role in underpinning an organisation’s reputation and “trusted capacities”, thereby heightening confidence in likely future actions, offering a predictive mechanism for lowering uncertainty in market transactions, and facilitating a potential to trade by offering a rationale for an organisation’s secure market position. Underpinned by ethical principles, the paper proposes implications for the role of “reputation for trustworthiness” and its symbolic evocation. It is argued that a reputation can become accepted as a social “fact”, able to endure critical interrogation in its social environment.
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Kostynets, Iuliia, e Bogdan Kolesnyk. "SOCIAL NETWORKS AS TOOLS OF MARKETING COMMUNICATIONS IN THE DIGITAL ENVIRONMENT". Actual Problems of Economics 1, n. 223 (22 gennaio 2020): 102–8. http://dx.doi.org/10.32752/1993-6788-2020-1-223-102-108.

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The article is devoted to the study of the use of social networks as a tool of marketing communications, in particular, the use of Facebook for marketing purposes. Trends in the development of advertising on the Internet, social networks, search engines and types of Internet advertising, marketing communications on the Internet and modern methods of marketing research are analyzed. In today's world, the issues of mass communication in the digital environment are becoming extremely important. This is a large system of specific communicative activities. In this regard, the systematization of information about existing methods, the development of a convenient and modern classification and the search for ways to increase the influence of communication texts on social networks becomes especially important. Internet technologies have always been considered promising by marketers due to their scale - the number of people that can be reached. However, with the increase in the number of users, the Internet has become a huge digital market, which is no less difficult to stand out than the regular market. Social networks offer the widest set of marketing tools in the history of Internet technologies. In addition to the measurement of conversions and multi-channel attribution (analysis of which advertising delivery channel had the greatest impact on the consumer), which have already been offered by search engines, there are tools of marketing communications of unprecedented scale. An important role is played by the format of advertising on social networks, which tries to be useful, relevant to the consumer and not like traditional advertising. Regularities between the growing need to use Internet resources in marketing and the necessary knowledge about the history of development and ways to apply the functions of the studied systems on the Internet are identified. It is proved that today advertising on the Internet is one of the most effective areas of marketing communications, which aims to inform consumers about goods, services or the company it self.
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Bode, Ingo. "Social care going market". Journal of Comparative Social Work 5, n. 1 (1 aprile 2010): 39–54. http://dx.doi.org/10.31265/jcsw.v5i1.52.

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Over the last two decades or so, major Western societies have remoulded the institutional set-up by which they are deailing with social risks related to frailty during old age. While the 20th century had brought a transnational tendency towards the establishment of elderly care ‘going public’, the proliferation of more market-based services brings confusion into the societal norm-set underlying the aforementioned tendency. Marketisation has placed the emphasis on economic values engrained in liberal worldviews, leading into a new welfare culture that devaluates universalism and reemphasises the sovereignty of the individual. However, the new cult of the individual produces contradictory signals. Drawing on an encompassing study on the ‘culture of welfare markets’ in elderly care provision, covering two (post-)liberal and two (post-corporatist) welfare regimes (Canada, Britain; France, Germany), the paper looks at these fuzzy developments in order to assess the cultural embeddedness of what can be referred to as the mixed economy of elderly care. The analysis, charting major patterns of both institutional change and public communication around it, elucidates that we currently are facing a permanent struggle between liberal values and (renewed) elements of the ‘going-public-agenda’ proliferating over the 1970s and 1980s, that is, a hybrid and ‘nervous’ cultural configuration in which senior social citizenship remains an issue, albeit on precarious foundations.
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Più fonti

Tesi sul tema "Market of social communications"

1

Ansari, Shahzad Mumtaz. "Essays on the making of a market : resources, technologies and social construction : insights from mobile communications". Thesis, University of Cambridge, 2004. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.616217.

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Heimisdóttir, Katrín Ása, e Madelene Sundlin. "From flea market to fashion powerhouse : A case study on Myrornas brand transformation". Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-23863.

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This study provides information on the transformation from flea market to fashion retail business that the second hand business Myrorna has undergone. The scope of this study has been rebranding, marketing and communication as well as two trends: sustainability and second hand. Previous literature has pointed towards rebranding being an expensive process, whereas Myrorna being a nonprofit business that gives all their excess profit to charity has a non-existing or a tight budget for business aspects. The intriguing question of how Myrorna could go through such an immense transformation with that business structure was a point of departure for this research. The aim for this study was to look into the Swedish second hand business Myronas non- conventional leap from flea market to fashion powerhouse. The research explored this from an internal viewpoint, hence participants that have worked for or at Myrorna during the time when the transformation took place were chosen in order to see if and how: rebranding, marketing and communication and the trends correlated with their change. In order for this study to look into the second hand business Myrornas transformation, this study has conducted a single case study with a basis on conducting semi structured interviews with participants related to the case company and the phenomenon of the brand transformation. This research has taken on a qualitative research approach in order to get a deeper perspective of the underlying factors that have been part of transforming Myrorna. Additionally, in order to get the full perspective of this process a visual analysis on Myrornas campaigns during the transformation in the years 1998-2008 have been conducted to strengthen and show differences in regard to the empirical data. The results showed how both the rebranding process and a change in Myrornas marketing and communication strategy were the factors that transformed Myrorna into a fashion powerhouse. Furthermore, Myrornas brand awareness was enhanced through sustainability and second hand trends as they created an upswing in regard to popularity. The visual campaigns conducted by Myrorna from 1998 to 2008, clearly shows their transformation in steps; from initially communicating unique and personal clothing, to moving forward to portraying the high fashion clothes that can be found in their stores. Whereas they lastly focused on communicating one of their core values: sustainability.
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Dillingham, Lindsay Lyles. "Using Inoculation Messages to Protect “Stay in the Market” Beliefs during Financial Crises". UKnowledge, 2014. http://uknowledge.uky.edu/comm_etds/20.

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This paper focuses on the problem of collapsed “stay in the market” (SIM) beliefs during financial crises. The primary purpose of this investigation was to ascertain whether or not inoculation messages represent a viable communication strategy to preemptively protect SIM beliefs during forthcoming financial crises. Ancillary purposes of this study were to further investigate the role of print and video crises, explicit instructions regarding post-inoculation talk (PIT), and gain and loss frame inoculation messages on the inoculation process. This study used a between subjects factorial design (3 x 2 plus four additional conditions) to explore ten hypotheses. Data collected from 513 participants were analyzed using multivariate and univariate tests and planned comparisons. The results of this investigation indicate that inoculation messages can serve as a viable preemptive crisis communication strategy, that inoculation can protect beliefs equally well when the crisis message is presented through video or print, and that employing a loss frame can strengthen the inoculation process. Mixed results regarding PIT call for further research. Research and practical implications, as well as limitations, are discussed.
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Samuelsson, Frida, e Viktoria Hallberg. "Social Medias : Do NGOs use these communication tools effectively?" Thesis, Uppsala University, Department of Business Studies, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-126645.

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Rudwall, Runbert Petter, Oskar Norlander e Johan Kos. "Different market, different practice? : How companies use Social Media in the USA, Japan and Germany". Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-176734.

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This study was done in order to research how companies’ usage of Social Media differ depending on which country they operate in. Little prior research had been done on whether companies in different countries use Social Media differently. This study was a first attempt to identify nuances in the field of country-specific characteristics in companies’ Social Media usage. 21 interviews with seven Social Media practitioners on the US, Japanese and German market were conducted. The findings showed that there are differences between how companies’ communicate, interact and measure Social Media. In conclusion, on the US market, companies that are successful in Social Media put emphasis on asking questions and listening to their consumers’ answers. On the Japanese market, companies that perform well drive interaction through sales promotion, and successful German companies tailor their communication to ultimately generate loyalty.
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Debray, Eva. "L’ordre social spontané : étude des phénomènes d’auto-organisation dans le champ social". Thesis, Paris 10, 2016. http://www.theses.fr/2016PA100019/document.

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Cette recherche en théorie sociale trouve sa source dans un problème classique livré notamment par la pensée de Hobbes, celui de la possibilité de l’ordre social – l’ordre social étant ici conçu comme une situation sociale où les membres d’un groupe parviennent à vivre ensemble de manière relativement pacifique. Elle se penche, plus précisément, sur des théories qui, bien qu’issues de traditions de pensée très différentes, proposent une même formulation critique et restrictive de ce problème : ces théories infirment l’idée que cet ordre (ou du moins toute situation d’ordre social) pourrait être produit de manière intentionnelle et invitent ainsi à envisager des mécanismes de production non intentionnelle de ce dernier. Cette enquête ne prétend nullement réaliser un panorama exhaustif des différentes pensées ou théories qui ont pu défendre cette hypothèse de l’ordre spontané. Elle s’attache avant tout, en s’appuyant sur les théories de B. Spinoza, B. Pascal, A. Smith, É. Durkheim, F. A. von Hayek et N. Luhmann, à établir les termes d’un débat au sein de cette perspective. Elle dégage pour ce faire les prémisses théoriques qui, chez ces auteurs, conditionnent des types spécifiques d’analyse des mécanismes d’auto-organisation. Ce travail dégage notamment deux courants adverses au sein de ces théories. Le premier, dans lequel on inclut les projets d’Hayek et de Luhmann, défend, en se fondant sur le constat d’une spécificité des sociétés modernes, l’hypothèse que leur ordre ne peut pas reposer, ou du moins pas essentiellement, sur un contrôle social exercé sur l’individu. Le second, dans lequel s’inscrivent les pensées de Durkheim, Smith, Pascal et Spinoza, met en exergue ce que nous nommons le « problème des passions », et soutient au contraire l’idée que ce contrôle constitue une condition essentielle de cet ordre. Tandis que le premier courant insiste sur la nature cognitive des mécanismes de production non intentionnelle d’ordre, le second souligne leur dimension affective
The starting point of this investigation in social theory is the observation of strong affinities that very different and somehow rival theories have with each other. These theories investigate the problem of social order, namely « how is it possible for human beings to live with each other in a relative peaceful situation? ». Furthermore, they all maintain that this order cannot emerge but unintentionally. The present research aims at setting the terms of a debate among these approaches and focuses in this respect on the theories of Baruch Spinoza, Blaise Pascal, Adam Smith, Émile Durkheim, Friedrich August von Hayek and Niklas Luhmann. Their respective approaches to self-organizing mechanisms rest on correspondingly various theoretical assumptions. Our purpose is to point out these assumptions. For instance, Hayek and Luhmann’s theories on the one hand and those of Spinoza, Pascal, Smith and Durkheim on the other strongly differ regarding their conception of the conditions of social order: while the former, on account of the specificities of modern societies, assume that their social order cannot essentially rest on a social control, the latter argue that passions, by misleading human beings, make this social control an essential condition of peaceful living together
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Marthinsson, Ted, e Erik Wredberg. "Green Market Communication - Advertising and communication agencies insight in client companies and views and values on environmental issues". Thesis, Malmö högskola, Fakulteten för kultur och samhälle (KS), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-22423.

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Kommunikationsbyråerna intar nyckelpositioner i dagens marknadsekonomi där det läggs en stor tilltro i den enskilda individens rationella förmågor. Reklamen bemöts med mycket kritik men anses ändå vara ett kommunikationsmedium som kan säkerställa att de utbyten som sker på konsumentmarknaden verkligen är miljömässigt värdeskapande för de parter som ingår i utbytesprocessen. Studien bygger på kvalitativa samtalsintervjuer med personer på åtta olika kommunikationsbyråer i Sverige. Studien redogör för byråernas insyn i kundföretagen och de intervjuades åsikter och värdegrund i miljöfrågor. Byråerna har överlag interaktiva och långvariga kundrelationer som både säkerställer en god insyn i det beställande företaget. Avsaknaden av interna riktlinjer rörande etiska och miljörelaterade frågor i marknadskommunikationen som utarbetas är dock en faktor som medför att synsätten kring detta är individuellt förankrade och endast existerar informellt mellan de anställda. Detta innebär att de som utformar kommunikationen har ett stort ansvar för att på ett objektivt vis avbilda företag och produkter för att på så vis sända korrekta signaler till konsumenterna på marknaden.
Communication agencies occupy key positions in today's decentralized market economy, where as there is great confidence in the individual's rational abilities. Advertising is met with much criticism but is still considered to be a form of communication that can ensure consumer market exchanges to be really environmental value creative for the parties involved in the exchange process. The study is based on qualitative interviews with people from eight different communication agencies placed in Sweden. The study describes the agencies insight in client companies and the respondents views and values on environmental issues. The agencies generally have interactive and long-term customer relationships that both ensure a good working process and enable a transparency of the ordering company. The lack of internal guidelines regarding ethical and environmental issues in the marketing communication, that they create, is one factor that causes the views to be individually anchored and which only exists informally between the staff. This means that the people who design the communication has a great responsibility to provide an objective way depict companies and products in order to send the correct signals to the consumer market.
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Doiron, Meghan. "Information access, market trade and rural livelihoods in the Peruvian amazon: an analysis of communication networks and price uncertainty in riverine communities". Thesis, McGill University, 2013. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=117178.

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Abstract (sommario):
Information is an important part of livelihood decision making for rural peasants throughout the developing world. In recent times, the role of market information has become a topic of particular interest in development circles, given the global rise and increasing accessibility of information, brought about by technological innovations, notably the internet and mobile phones. In this study we examine the traditional social structures that facilitate access to market price information among ribereño producers in four villages along the Tahuayo River in the northeastern Peruvian Amazon. Further, we assess the factors that contribute to market price information uncertainty and the implications for household livelihood strategies. Methods include summary statistics, network analysis using NetDraw, and Probit and OLS regression models. Data were collected between June and August, 2011 and included informal interviews with the three Tahuayo River boat operators, participant observation, daily notation of market prices for four products of high regional importance: yuca, plantain, aguaje and charcoal, and semi-structured household interviews (n=70) with heads of households in the four study villages. Additionally, we use household survey data collected between June and November, 2010 from the same sampled households (n=70), and historic market price data from 1994, 1995 and 1998. Our results show that produce prices in Belén are highly variable as a result of unstable and, sometimes unpredictable market supply, which contributes to information uncertainty among ribereño producers. Information about market prices is primarily communicated by word of mouth from other members of the village; knowledge of market prices is variable and dependant on who has been to the market that week. Finally, telephone ownership did not appear to improve household knowledge of market price information, probably due to other issues such as lack of access to electricity supply, low affordability of telecommunication, and lack of an informant to call in the markets of Iquitos.
La connaissance des prix du marché est un élément important du processus décisionnel au sujet des moyens de subsistance pour les paysans en milieu rural à travers les pays en voie de développement. Ces derniers temps, son rôle est devenu omniprésent ces milieux, compte tenu du développement mondiale et l'accroissement de l'accessibilité de l'information, provoquée par les innovations technologiques, notamment internet et les téléphones mobiles. Dans cette étude, nous examinons les structures sociales traditionnelles qui facilitent l'accès aux prix du marché entre les producteurs ribereño dans quatre villages longeant la rivière Tahuayo dans le nord-est de l'Amazonie péruvienne. De plus, nous évaluons les facteurs qui contribuent à l'incertitude de l'information sur le marché des prix et les implications sur les stratégies de subsistance des ménages. La méthodologie comprend des statistiques sommaires, des analyses de réseau en utilisant NetDraw et Probit et des modèles de régression OLS. Les données ont été recueillies au cours de Juin et Août 2011 et comprenaient des entretiens informels avec les trois exploitants de bateaux de transport par la rivière Tahuayo, des observations des participants, des relevés quotidiens des prix du marché pour quatre produits de haute importance régionale (le yuca, la banane plantain, le aguaje et le charbon de bois) et des entrevues semi-structurées auprès des chefs de ménages (n = 70) dans les quatre villages études. Nous utilisons aussi des données sur les ménages recueillies entre Juin et Novembre 2010 auprès des mêmes ménages échantillonnés (n = 70), et des données historiques des prix du marché entre 1994 et 1996. Nos résultats démontrent que les prix des produits du marché de Belén sont très variables en raison de l'approvisionnement instable du marché, voire parfois imprévisible, ce qui contribue à l'incertitude de l'information au sein des producteurs ribereño. L'information sur les prix du marché est principalement transmise de bouche à oreille par les autres membres du village. La connaissance des prix du marché est variable et dépend de la personne qui a été au marché pour cette semaine. Enfin, posséder un téléphone n'a pas amélioré la connaissance des ménages des prix du marché, probablement en raison d'autres problèmes sous-jacents liés à l'utilisation d'un téléphone comme le manque d'infrastructures électriques, l'accessibilité des télécommunications et de l'absence d'un informateur à appeler à Belén.
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Camargo, Ricardo Zagallo. "Responsabilidade social das empresas: formações discursivas em confronto". Universidade de São Paulo, 2009. http://www.teses.usp.br/teses/disponiveis/27/27154/tde-03122009-152336/.

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Abstract (sommario):
Nosso trabalho propõe-se a compreender como é formulado o discurso das empresas acerca da responsabilidade social, por meio do entendimento das formações discursivas em conflito, reconhecendo potencialidades e limitações deste discurso. Discute a heterogeneidade de vozes em diálogo, a constituição da cena enunciativa e busca delinear como são construídos os sentidos do discurso das empresas acerca da responsabilidade social. A consecução dos objetivos se deu por meio do método de análise do discurso de linha francesa (AD), a partir de três conjuntos de dados: um conjunto de textos jornalísticos, com ênfase na mídia especializada em negócios; série longitudinal de documentos (balanços sociais) de uma organização com destacada ação socioambiental; entrevistas realizadas com profissionais que atuam nas áreas de responsabilidade social de grandes organizações. Os resultados indicam que o discurso das empresas a respeito do social constitui-se a partir da oposição entre duas formações discursivas concorrentes, a gerencial e a política, e tem sua identidade definida pela negação e construção de simulacros do marketing, da filantropia, e, sobretudo, do conflito, como forma política de lidar com as questões sociais.
Through the study of conflicting discursive formations this work aims at understanding how corporate discourse on social responsibility is constructed, taking into account its potentialities and limitations. It discusses the heterogeneity of dialogic voices and the constitution of the enunciative scene in an effort to outline how meaning is produced within such discourse. These objectives were attained by applying the methodology of Discourse Analysis (DA), particularly the French tradition in this field, to three types of data: journalistic texts, especially those from the business media; a series of documents (reports on social impact) from an organization widely known for its environmental concern; and interviews with professionals involved with social responsibility policies in large organizations. The results indicate that corporate discourse on social issues is constituted by two opposing discursive formations, one managerial and the other political. Its identity is defined by negation and construction of marketing simulacrum, by philanthropy, and above all by conflict as the political path to deal with social issues.
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Čaušević, Naida, e Frida Hyensjö. "Normkreativ reklamfilm ”Det är såhär reklam bör vara” : En kvalitativ studie om konsumenters uppfattning av normkreativ reklamfilm". Thesis, Södertörns högskola, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-33006.

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Purpose: The purpose of the study is to identify how norm creativity in commercials is perceived by consumers and how it affects their perception of a brand. Theoretical Framework: The theoretical framework for the study consists of theories of market communication, the advertising industry and brands. Methodology: The study is based on a deductible research where data collection takes place through focus groups. Result: The empirical content is collected through three focus groups, which are presented by narrative method. Conclusion: The study shows that consumers perceive norm creative commercials positively and meaningful. Consumers want to see more of this kind of commercials. This is because companies demonstrate corporate social responsibility and take on a responsibility consumers demand today. Norm creative commercials affect consumers' view of the brand both positively and negatively. Consumers argue that it has a positive impact on brands if they have good intentions and are doing it continuously, but that it may have a negative impact if the message does not go through or is provocative. The negative consequence is also linked to the fact that consumers believe brands may use this type of advertising solely for their own gain. It creates distrust among consumers and weakens their loyalty.
Syfte: Studiens syfte är att identifiera hur normkreativitet i reklamfilm upplevs av konsumenter och hur det påverkar deras upplevelse av varumärket. Teoretiskt perspektiv: Den teoretiska referensramen för studien består av teorier om marknadskommunikation, reklambranschen samt varumärken. Metod: Studien utgår från en deduktiv forskningsansats där insamling av data sker genom fokusgrupper.    Empiri: Det empiriska innehållet är insamlat från tre fokusgrupper som redovisas genom narrativ metod. Slutsats: Studiens resultat visar att konsumenter upplever normkreativa reklamfilmer positivt och betydelsefullt. Konsumenter önskar se mer av denna typ av reklamfilm. Detta på grund av att företag visar ett samhällsansvar och axlar ett ansvarstagande konsumenter idag efterfrågar. Normkreativa reklamfilmer påverkar konsumenters syn på varumärket både positivt och negativt. Konsumenter menar att det får en positiv påverkan om varumärken gör normkreativ reklamfilm av välvilja och gör det kontinuerligt, men att det kan få en negativ konsekvens om budskapet inte går igenom eller är provocerande. Den negativa konsekvensen är även kopplad till att konsumenter tror varumärken kan använda sig av denna typ av reklam enbart för egen vinning. Det skapar misstro hos konsumenter och försvagar deras lojalitet.
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Libri sul tema "Market of social communications"

1

Berkman, Robert I. Art of strategic listening: Finding market intelligence on blogs and social media. Ithaca: Paramount Market, 2008.

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Social movements and free-market capitalism in Latin America: Telecommunications privatization and the rise of consumer protest. Albany: State University of New York Press, 2005.

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Lazear, Edward P. Globalization and the market for teammates. Cambridge, MA: National Bureau of Economic Research, 1998.

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Comm, Joel. Twitter power 2.0: How to dominate your market one tweet at a time. Hoboken, N.J: Wiley, 2010.

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Twitter power: How to dominate your market one tweet at a time. Hoboken, NJ: John Wiley, 2009.

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Twitter power 2.0: How to dominate your market one tweet at a time. Hoboken, N.J: Wiley, 2010.

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1962-, Taylor Dave, a cura di. Twitter power 3.0: How to dominate your market one tweet at a time. Hoboken, New Jersey: Wiley, 2015.

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Target, the U.S. Asian market: A practical guide to doing business. Palos Verdes, Calif: Pacific Heritage Books, 1993.

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9

The making of the German post-war economy: Political communication and public reception of the social market economy after World War II. London: Tauris Academic Studies, 2010.

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The making of the German post-war economy: Political communication and public reception of the social market economy after World War II. London, England: I.B. Tauris, 2013.

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Capitoli di libri sul tema "Market of social communications"

1

Rajagopal. "Market Communication and Grapevine". In Managing Social Media and Consumerism, 24–44. London: Palgrave Macmillan UK, 2013. http://dx.doi.org/10.1057/9781137281920_2.

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Olarte, Eduin, Marisa Panizzi e Rodolfo Bertone. "Market Segmentation Using Data Mining Techniques in Social Networks". In Communications in Computer and Information Science, 221–31. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-20787-8_16.

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Singh, Satyendra, Kamel Fantazy, Darina Saxunova e Peter M. Lewa. "Impact of Culture, Community, Communications, and Leadership on Social Enterprises Effectiveness in Africa". In Innovation, Technology, and Market Ecosystems, 387–404. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-23010-4_20.

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Matta, Martina, Ilaria Lunesu e Michele Marchesi. "Is Bitcoin’s Market Predictable? Analysis of Web Search and Social Media". In Communications in Computer and Information Science, 155–72. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-52758-1_10.

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Hong, Jin-Hyuk, e Dong-Hwan Cho. "The Effects of Market Orientation, Entrepreneurial Orientation and Social Networks on the Social Performance of Non-profit Organizations". In Communications in Computer and Information Science, 240–48. Berlin, Heidelberg: Springer Berlin Heidelberg, 2012. http://dx.doi.org/10.1007/978-3-642-35270-6_33.

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Kumar, Anvita, e Carmela Bosangit. "Introduction to Marketing Communications and Social Media Marketing". In Marketing Cases from Emerging Markets, 139–42. Berlin, Heidelberg: Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-36861-5_18.

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Menshikova, Olga, Anna Sedush, Daria Polyudova, Rinat Yaminov e Ivan Menshikov. "Laboratory Analysis of the Social and Psychophysiological Aspects of the Behaviour of Participants in the Lemons Market Game". In Communications in Computer and Information Science, 246–57. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-92711-0_17.

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Xu, Nuo, e Xijin Tang. "Societal Risk and Stock Market Volatility in China: A Causality Analysis". In Communications in Computer and Information Science, 175–85. Singapore: Springer Singapore, 2017. http://dx.doi.org/10.1007/978-981-10-6989-5_15.

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Chernova, Dana V., Anastasia N. Skvortsova, Ekaterina V. Loginova, Sergey S. Sariev e Anastasia Y. Polshinskaya. "Social Networks as a Tool of Marketing Communications in the Commodity and Service Market". In Advances in Intelligent Systems and Computing, 943–49. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-90835-9_105.

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Varnali, Kaan, Evrim Ersoy, Sezin Gul Tanriverdi e Elif Terzi. "Case Study 7: Managing Social Media Communications at Garanti Bank". In Strategic Marketing Cases in Emerging Markets, 99–106. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-51545-8_7.

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Atti di convegni sul tema "Market of social communications"

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Xiong, Zehui, Shaohan Feng, Dusit Niyato, Ping Wang e Zhu Han. "Network Effect-Based Sequential Dynamic Pricing for Mobile Social Data Market". In 2017 IEEE Global Communications Conference (GLOBECOM 2017). IEEE, 2017. http://dx.doi.org/10.1109/glocom.2017.8254501.

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Puhek, Peter, Milan Jurše e Romana Korez-Vide. "SOCIAL MEDIA AS A MARKET COMMUNICATION TOOL IN HEALTHCARE". In 39th International Academic Conference, Amsterdam. International Institute of Social and Economic Sciences, 2018. http://dx.doi.org/10.20472/iac.2018.039.038.

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Kurniawati, Nurfitri, Prahastiwi Utari e Sudarmo. "Communication Marketing Company and Social Responsibility as Market Strengthening Strategy". In International Post-Graduate Conference on Media and Communication. SCITEPRESS - Science and Technology Publications, 2017. http://dx.doi.org/10.5220/0007325301120116.

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Wójcik, Jacek, e Tymoteusz Doligalski. "Facing Complexity in Online Marketing on Consumer Market". In Applied Human Factors and Ergonomics Conference. AHFE International, 2020. http://dx.doi.org/10.54941/ahfe100400.

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The text focuses on the most important aspects of marketing complexity in the online consumer market, the knowledge of which is essential for the proper functioning of companies, consumer communities and markets. Marketing complexity is influenced by two opposite phenomena: The use of Internet-based communication translates into an increase of consumers' bargaining power in the relationships with companies, but at the same time there exist factors decreasing its influence, such as the possibility to monitor customers' behaviours through social media and far-reaching individualisation of communication, which contribute to increasing of the power of persuasion from the part of companies.
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Zhou, Yuchen, Jian Chen, Bingtao He e Lu Lv. "Data Trading for Blockchain-Based Data Market in Cyber-Physical-Social Smart Systems". In 2021 IEEE 32nd Annual International Symposium on Personal, Indoor and Mobile Radio Communications (PIMRC). IEEE, 2021. http://dx.doi.org/10.1109/pimrc50174.2021.9569718.

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Hrehova, Daniela. "COMMUNICATION SKILLS AS AN IMPORTANT SUCCESS FACTOR IN THE LABOUR MARKET". In 2nd International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2015. Stef92 Technology, 2015. http://dx.doi.org/10.5593/sgemsocial2015/b12/s3.023.

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He, Weiqi. "The Revolution of Traditional Market: Community Group Buying". In 2021 International Conference on Social Development and Media Communication (SDMC 2021). Paris, France: Atlantis Press, 2022. http://dx.doi.org/10.2991/assehr.k.220105.143.

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Indrawati e Andry Alamsyah. "Social network data analytics for market segmentation in Indonesian telecommunications industry". In 2017 5th International Conference on Information and Communication Technology (ICoIC7). IEEE, 2017. http://dx.doi.org/10.1109/icoict.2017.8074677.

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Ren, Chengli. "Carbon Emissions Trading Market Mechanism Design: Perspectives of Legal Economics". In 2021 International Conference on Social Development and Media Communication (SDMC 2021). Paris, France: Atlantis Press, 2022. http://dx.doi.org/10.2991/assehr.k.220105.222.

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Zadbood, Amineh, Nicholas Russo e Steven Hoffenson. "Word-of-Mouth Recommendations in an Automobile Market System". In ASME 2019 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2019. http://dx.doi.org/10.1115/detc2019-97680.

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Abstract Improving design in the context of market systems requires an understanding of how consumers learn about and evaluate competing products. Marketing models frequently assume that consumers choose the product with the highest utility, which provides businesses insights into how to design and price their products to maximize profits. While recent research has shown the impacts of consumer interactions within social networks on their purchasing decisions, they typically model market systems using a top-down approach. This paper applies an agent-based modeling approach with social network models to investigate the extent to which word-of-mouth (WOM) communications are influential in changing consumer preferences and producer market performance. Using a random network, we study the effects of the number of referrals for a product and the degrees of similarity between the senders and receivers of referrals on purchase decisions. In addition, the eigenvector centrality metric is used to analyze the spread of WOM referrals. The simulation results show that the most influential consumers in the network can create significant shifts in the market share, and a statistical analysis reveals a significant change in the system-level metrics of interest for the competing firms when WOM recommendations are included. The findings incentivize producers to invest in supporting their product development efforts with rigorous social networks analysis so as to increase their market success.
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Rapporti di organizzazioni sul tema "Market of social communications"

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Bales, Susan Nall Bales, e Franklin D. Gilliam, Jr Gilliam. Communications for Social Good. New York, NY United States: Foundation Center, aprile 2004. http://dx.doi.org/10.15868/socialsector.6250.

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Bales, Susan Nall Bales, e Franklin D. Gilliam, Jr Gilliam. Communications for Social Good - Discussion Guide. New York, NY United States: Foundation Center, aprile 2004. http://dx.doi.org/10.15868/socialsector.24963.

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Bales, Susan Nall Bales, e Franklin D. Gilliam, Jr Gilliam. Communications for Social Good - Executive Summary. New York, NY United States: Foundation Center, aprile 2004. http://dx.doi.org/10.15868/socialsector.24962.

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Rivas, R. R., K. R. White e L. C. Turnage. Market survey results for alternate sensor communications. Office of Scientific and Technical Information (OSTI), febbraio 1996. http://dx.doi.org/10.2172/206544.

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Rothstein, Jesse, e Till von Wachter. Social Experiments in the Labor Market. Cambridge, MA: National Bureau of Economic Research, settembre 2016. http://dx.doi.org/10.3386/w22585.

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Asquith, Brian, Judith Hellerstein, Mark Kutzbach e David Neumark. Social Capital and Labor Market Networks. Cambridge, MA: National Bureau of Economic Research, ottobre 2017. http://dx.doi.org/10.3386/w23959.

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Hong, Harrison, Jeffrey Kubik e Jeremy Stein. Social Interaction and Stock-Market Participation. Cambridge, MA: National Bureau of Economic Research, luglio 2001. http://dx.doi.org/10.3386/w8358.

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Barwick, Panle Jia, Shengmao Cao e Shanjun Li. Local Protectionism, Market Structure, and Social Welfare: China's Automobile Market. Cambridge, MA: National Bureau of Economic Research, agosto 2017. http://dx.doi.org/10.3386/w23678.

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Geanakoplos, John, e Stephen Zeldes. Market Valuation of Accrued Social Security Benefits. Cambridge, MA: National Bureau of Economic Research, luglio 2009. http://dx.doi.org/10.3386/w15170.

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Gatti, Rupert. Business Models and Market Structure within the Scholarly Communications Sector. International Science Council, settembre 2020. http://dx.doi.org/10.24948/2020.04.

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