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Letteratura scientifica selezionata sul tema "Marketing aspects"

Autore: Grafiati

Pubblicato: 4 giugno 2021

Ultima modifica: 14 febbraio 2022

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Articoli di riviste sul tema "Marketing aspects"

Kuriki, Kei. "Aspects of Marketing for Tourism". Japan Marketing Journal 39, n. 4 (31 marzo 2020): 3–6. http://dx.doi.org/10.7222/marketing.2020.016.

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Išoraitė, Margarita. "MARKETING MIX THEORETICAL ASPECTS". International Journal of Research -GRANTHAALAYAH 4, n. 6 (30 giugno 2016): 25–37. http://dx.doi.org/10.29121/granthaalayah.v4.i6.2016.2633.

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Aim of article is to analyze marketing mix theoretical aspects. The article discusses that marketing mix is one of the main objectives of the marketing mix elements for setting objectives and marketing budget measures. The importance of each element depends not only on the company and its activities, but also on the competition and time. All marketing elements are interrelated and should be seen in the whole of their actions. Some items may have greater importance than others; it depends mainly on the company's strategy and its activities. Companies that provide services - the provision of services will be a key element. Article arises research questions is marketing mix create added value for enterprises. There are used scientific literature and analysis methods in article. An analysis of the scientific literature, it can be said that the marketing mix measures are the actions and measures necessary to achieve marketing goals. Marketing elements: product, price, place and promotion are used for marketing objectives. These instruments operate most efficiently when all the elements are combined and working together.

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Ivanechko, Nelia, Olena Borysiak e Iryna Leonova. "Transport sharing: marketing aspects". Herald of Economics, n. 1(99) (1 febbraio 2021): 55. http://dx.doi.org/10.35774/visnyk2021.01.055.

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Introduction. The consumer economy is one of the fastest growing segments of the world economy, with little growth in 2020. Prerequisites for increasing consumer description in this area are not only the economy and convenience, but also the availability of Internet technologies in all conditions. Modern technologies have led to the development of transport sharing. All forms of sharing are united by a common idea and consumer prices are exchanged via the Internet platform.Purpose. The goal of our research is to determine the prospects and application of existing sharing models in the Ukrainian market of transport services.Methods of research include general scientific and empirical techniques of economics. Methods of system analysis and synthesis, comparison, compilation and grouping are used.Results of the research. Consider the basic concepts of sharing economy, namely: coliving, coworking, crown funding, car sharing, kick sharing, carpooling. The domestic transport sharing market is analyzed and the low level of development of this sphere is revealed, in contrast to the world market. The advantages and disadvantages of car sharing and kick sharing are revealed. In particular, the advantages of car sharing: efficient and economical use of the vehicle; reducing the burden on the environment; round-the- clock access to cars; the price of the service includes fuel, washing and depreciation of transport. Advantages of kick sharing: no driver’s license required; maneuvering; scooters can be left anywhere; the device keeps charging for 45 km; easy and accessible to operate. Disadvantages of car sharing: it is necessary to have a driver’s license; you need to take and leave the car in specialized parking lots; low availability in the regions; the car-sharing procedure is tied to the Internet; it is forbidden to transport large volumes of cargo, things and animals. Disadvantages of kick sharing: not comfortable in the cold and rainy season; it is impossible to leave outside the marked zone; the level of danger at precipitations increases; it is difficult to carry baggage.Regarding income forecasting, for car sharing we propose to calculate by adding the sums of multiplication products: the number of vehicles of a particular type on the number of trips during the day; for the cost of one trip; by the number of days in the relevant reporting month (period). However, it should be borne in mind that car-sharing, in contrast to kick-sharing, is much more expensive to depreciate and maintain the vehicle.Perspectives. In future research we plan to consider the features of bicycle sharing and scooter sharing and their prospects for development in the Ukrainian market of transport services.

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Поляков, В., V. Polyakov, Ирина Фомичева e Irina Fomicheva. "Conceptual Aspects of Digital Marketing". Scientific Research and Development. Economics 6, n. 6 (23 gennaio 2019): 12–19. http://dx.doi.org/10.12737/article_5c1b61813e6018.10952730.

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The stages of evolutionary formation of digital marketing depending on the concept of the industry, stages of development of marketing and marketing environment are considered. The features of marketing tools (4p) in digital marketing are revealed. New markets of the digital revolution are presented. Digital marketing strategies in industry 4.0 are proposed in accordance with the concept of customized marketing. The features of the development of integrated marketing communications in the digital environment are highlighted. The approach of “service-oriented design” in consumer activity in digital marketing is considered.

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Iulian, Patriche. "Conceptual Aspects Of Construction Marketing". Annales Universitatis Apulensis Series Oeconomica 3, n. 8 (31 luglio 2006): 249–54. http://dx.doi.org/10.29302/oeconomica.2006.8.3.47.

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Arkhipova, E. I., e Yu V. Zheleznova. "COGNITIVE ASPECTS OF MARKETING TERMS". Bulletin of Udmurt University. Series History and Philology 29, n. 5 (25 ottobre 2019): 773–77. http://dx.doi.org/10.35634/2412-9534-2019-29-5-773-777.

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The article is devoted to the analysis of marketing terms from the standpoint of anthropocentric and cognitive approaches. The first approach postulates the primacy of man as a subject of cognition over the language system in a broad sense. The cognitive approach is aimed at identifying ways of classifying, categorizing and mastering the world in human cognitive activity. The cognitive aspects of the English-language marketing terms are described. It emphasizes the ability to structure the term system of marketing from the point of view of frame theory. Examples of frame structures are given and cognitive categories of terminological marketing systems are highlighted.

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Biloš, Antun, e Ivan Kelić. "Marketing Aspects of Social Networks". Economic Research-Ekonomska Istraživanja 25, sup2 (gennaio 2012): 153–71. http://dx.doi.org/10.1080/1331677x.2012.11517580.

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Hildebr, Doris. "Legal Aspects of Euro‐marketing". European Journal of Marketing 28, n. 7 (luglio 1994): 44–54. http://dx.doi.org/10.1108/03090569410064454.

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Ponde, Sandeep. "DIGITAL MARKETING: CONCEPTS & ASPECTS." International Journal of Advanced Research 7, n. 2 (28 febbraio 2019): 260–66. http://dx.doi.org/10.21474/ijar01/8483.

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Smith, Anne M. "Quality Aspects of Services Marketing". Marketing Intelligence & Planning 8, n. 6 (giugno 1990): 25–32. http://dx.doi.org/10.1108/eum0000000001088.

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Tesi sul tema "Marketing aspects"

Tsiligiannis, Georgios. "Marketing aspects of consumer price perception". Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-9704.

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This thesis focuses on two theoretical approaches from the marketing literature: first, the degree to which consumers tend to associate a higher product price with a higher quality (price-perceived quality relationship) and second, the assumption that odd prices (prices set just below the nearest round figure) generate higher than expected demand at that level. The thesis concludes that there seems to exist an overall positive weak correlation between product price and perceived quality, which is also product/market specific, and that the effects of odd pricing on demand have been mixed and inconclusive. Important managerial implications arise from these conclusions. On the same grounds, an empirical study examines the relation between product price and actual product quality and shows that the relation is actually very weak for products falling into the category of electronics. Lastly, a second empirical study shows that odd prices prevail in the retail sector of the Czech Republic.

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Ng'andu, Frederick Mwansa. "Legal aspects of the marketing of Zambian copper". Thesis, SOAS, University of London, 1985. http://eprints.soas.ac.uk/28698/.

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This thesis examines the legal problems affecting the marketing of Zambian copper. In this respect, the thesis seeks to discover the real causes of copper price instability and the effectiveness of international legal principles and institutional measures employed in an attempt to reduce such instabilities, A study of this nature, demands a careful scrutiny of the various legal and institutional mechanisms governing the marketing of copper and international measures designed to regulate such arrangements. To this effect, chapter one of the thesis provides an introduction which seeks to set out in general terms, the nature of the problems faced in the marketing of copper. These problems are then examined in relation to their effect on the Zambian economy in general. Chapter two, examines the background and development of the Zambian mining industry with a view to highlighting the genesis of the copper marketing system employed by Zambia. Discussed in this chapter are issues relating to mineral rights, mineral taxation, and measures aimed at the control of the production process. In chapter three an attempt is made to examine the rules and institutional organization of the most important copper marketing and price setting institution - the London Metal Exchange. Chapter four, examines one of the intergovernmental machinery employed to tackle the problems of commodity price instability and the possible application of its principles to copper. Chapter five, evaluates the United Nations Common Fund which is designed to support the international commodity agreement mechanism. Of prime concern in the analysis is to discover how far its principles may go in supporting a possible international copper agreement. Chapter six is devoted to a discussion of one of the existing intergovernmental mechanism for the stabilization of copper prices. The discussion centres on the role and effectiveness of the Intergovernmental Council for Copper Exporting Countries (CIPEC). The second existing intergovernmental approach to price stabilization is discussed in chapters seven and eight. This approach involves some form of international financial support machinery which may allow developing countries that produce copper to maintain their export earnings even when demand or prices decline. There are two such schemes operating at the moment and chapter seven is devoted to one scheme which is operated by the International Monetary Fund. Chapter eight examines the second scheme operating under a treaty of co-operation between the EEC countries on the one hand and ACP countries on the other. Chapter nine suggests an alternative approach to the problem of stabilization of copper prices. This approach involves the creation of a Southern African mineral marketing corporation that could act as a sole mineral marketing agency for countries in the sub region associated under Southern African Development Co-ordinating Conference (SADCC). The final chapter provides a summary of conclusions.

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Solberg, Karolina, Linda Svensson e Cecilia Sjögren. "Customer Capitalism : identifying key aspects from a". Thesis, Växjö University, School of Management and Economics, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:vxu:diva-704.

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The traditional internationalization theories suggest that the process of going international is gradual. Recent theories about “born global” firms state they internationalize from the day they are founded or shortly thereafter. TAT (The Astonishing Tribe) is a small but growing Swedish software technology and design company and a “born global” company. TAT has a small number of very large companies as their customers, which could be unsafe if they were to lose one of these important clients.

The strategic states model show the need for different combination of competitive edges and presents optimum strategies to reach high performance. To move to a more desirable state in the model the theory of customer capitalism is suggested in this thesis. The theory is supposed to make the customer “lock on” to a corporation for a win-win long term relationship. Two aspects of the theory that are more distinguished than the four others has been identified, these being relationship and developer.

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Tam, Kam Chuen. "Adolescent cigarette smoking and social marketing". HKBU Institutional Repository, 1996. http://repository.hkbu.edu.hk/etd_ra/57.

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Sethna, Zubin. "Entrepreneurial marketing and the Zarathustrian entrepreneur : thoughts, words and deeds". Thesis, University of Stirling, 2014. http://hdl.handle.net/1893/20430.

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This PhD thesis examines the factors that have shaped entrepreneurial cognition and practice in entrepreneurs from within the world’s oldest monotheistic religious community; the Zarathustrian community. Zarathustrianism is the religion that was founded by a Prophet named Zarathustra in approximately 1200 BCE. Marketing and Entrepreneurship have, until quite recently, remained two quite independent scholarly domains. In 2002, Morris et al., provided a definition of Entrepreneurial Marketing as, "an integrative construct for conceptualising marketing in an era of change, complexity, chaos, contradiction, and diminishing resources, and one that will manifest itself differently as companies age and grow. It fuses key aspects of recent developments in marketing thought and practice with those in the entrepreneurship area into one comprehensive construct". Since then, research in this field has grown in significance across the globe. A recent book by Sethna, Jones and Harrigan (2013) presents important theoretical developments with regard to research at the Marketing and Entrepreneurship Interface and which addresses critical issues for businesses, both small and large, from global perspectives, and covers topics such as new venture creation, marketing in Small-to-Medium-Sized Enterprises (SMEs) as well as large companies, renewal of existing businesses facing market challenges, internationalization, innovative cost-effective marketing strategies and practices, along with recent exploration of entrepreneurship theory and entrepreneurial behaviour of individuals and, in organisations. Zarathustrianism has not only been instrumental in shaping nascent civilisation of ancient Iran, but has also wielded a considerable influence on Biblical religions and Greaco-Roman philosophical thought. Zarathustra gave his followers a basic and comprehensive ethical rule to live by, namely that they should think Good Thoughts, speak Good Words and perform Good Deeds (Humata, Hukhta, Hvarshta in the ancient Persian language called Avestan). This PhD thesis explores the impact of these basic tenets – Good Words, Good Thoughts and Good Deeds - on Zarathustrian entrepreneurship. The researcher takes the stance that the realities of the Entrepreneur/Owner-Manager (EOM) are socially constructed, using ‘thoughts, words and deeds’, rather than objectively determined. In doing so, this research is interested in understanding why things are happening to those Zarathustrian EOMs (actors) and how their different experiences eventually shape, nurture and affect the actors’ entrepreneurial behaviour. Thus, throughout this research study, a qualitative research design based on the Carson et al. (2005) perspectives on an ‘integrative multiple mix of methodologies’ is used, but primarily all centred around ethnographic form. The use of narrative theory and life story techniques is further overlaid with the use of the EMICO framework, a qualitative research model developed by Jones and Rowley (2009) as the basis for exploring ‘entrepreneurial marketing and the Zarathustrian entrepreneur’. The findings reveal that whilst the dimensions of the EMICO framework are both usable and valid for Zarathustrian entrepreneurs, when applied to these firms in the context of ‘ethnic’ entrepreneurs, the framework is lacking in two particular areas; Family Support and Religio-Cultural Identity and Influences of business practice. The thesis makes a significant contribution to the EM and ethnic entrepreneurship literature by first of all re-developing and re-naming the framework, 2e(EMICO), and secondly by further extending the knowledge in respect to Zarathustrian entrepreneurship, about which nothing currently exists in the EM literature.

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Boberg, Edvin. "Datadriven content marketing : Användning av sociala data inom content marketing på Facebook". Thesis, Uppsala universitet, Institutionen för informatik och media, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-347514.

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Denna uppsats innehåller en förståelseinriktad analys av hur sociala data från Facebook används inom Content Marketing bland ett urval av kommunikationsbyråer i Stockholm. Uppsatsen förklarar hur sociala data används för att skapa content, samt hur sociala data används för att mäta resultat av publicerat content på Facebook. Uppsatsen presenterar även en analys av begreppet Content Marketing genom att ställa olika vetenskapliga definitioner mot varandra. Uppsatsen belyser även den rådande bristen på aktuella vetenskapliga publiceringar inom området Content Marketing från ett datadrivet perspektiv, vilket motiverar uppsatsens relevans i ett vetenskaplig sammanhang.

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Anderson, Larna. "Art marketing and management". Thesis, Rhodes University, 1995. http://hdl.handle.net/10962/d1002188.

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Formal art education equips students with skills to produce artworks. A formal art education may increase the opportunity for employment, however, art-related employment is very limited. Art graduates would be better equipped to market and manage art establishments or their own careers if art education were to be supplemented with basic business skills. Artists who wish to earn unsupplemented incomes from their art should undertake to acquire business acumen. This includes being presentable to the market place in attitude and appearance. It also includes aptitude in art, marketing and management. Role models and non-models of success and failure in business should also be observed. Art graduates should adopt applicable tried and tested business methods. Good marketing is a mix of business activities which identifies and creates consumer needs and wants. Marketing activities involve research, planning, packaging, pricing, promoting and distributing products and services to the public to create exchanges that satisfy individual and organisational objectives. Art products include artworks, frames, art books and art materials. Art-related services include the undertaking of commissions, consulting, teaching, free parking, convenient shopping hours, acceptance of mail or telephone orders, exhibitions, ease of contact, approval facilities, wrapping, delivery, installations (picture hanging), quotations, discounts, credit facilities, guarantees, trade-ins, adjustments and restorations. Good management is a mix of business activities which enables a venture to meet the challenges of supply and demand. There is a blueprint for management competence. The three dimensions of organisational competence are collaboration, commitment and creativity. Self-marketing and management is an expression of an artist's most creative being. It is that which can ensure and sustain recognition and income. Artists, like other competent organisations and entrepreneurs from the private sector, should operate with efficient manufacturing, marketing, management and finance departments. They are also equally important and therefore demand equal attention. Artistic skill together with business acumen should equip the artist to successfully compete in the market place. There are no short-cuts to becoming an artist but there are short-cuts to becoming a known and financially stable artist. Understanding marketing and management could mean the difference between waiting in poverty and frustration for a "lucky break" (which may only happen after an artists's death) and taking control. Success should be perpetuated through continuous effort.

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BRENÉ, SOFIA. "Marketing by the use of algorithmsA multiple case study on the impact of automated systems concerning marketing aspects". Thesis, KTH, Skolan för industriell teknik och management (ITM), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-223910.

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Chan, King-tung Tony, e 陳景東. "International market aspects of telecommunications services in Hong Kong". Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1993. http://hub.hku.hk/bib/B3126556X.

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Patti, Frank Anthony. "Branding in Independent Schools| Identifying Important Aspects of the School Branding Process". Thesis, University of Pennsylvania, 2017. http://pqdtopen.proquest.com/#viewpdf?dispub=10608474.

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Branding in independent schools is a topic that has not been fully explored by researchers in the field of marketing and branding. Many factors have forced independent schools to begin to look at brand management as a way to respond to sudden enrollment issues. The recession of 2008, increasing quality of public schools, and the rising cost of an independent school education are three major factors that have prompted independent schools to think much more carefully about their images. Although there is some research on the ways that colleges and universities successfully apply branding strategies, K-12 independent schools have very little academic research on which to rely.

The purpose of this research project was to explore the branding process in K-12 independent schools through a case study of one independent school’s professionally led branding initiative. Research on college and university branding tells us that certain parts of the process are more important than others. The qualitative methods employed in this case study revealed that there are three aspects of the branding process that were particularly useful in the branding process of this independent school: understanding the social and political context of a school’s setting, engaging the faculty in the branding process, and developing clear and consistent brand messaging to the internal community. This study concludes by examining the implications of these findings for research and practice.

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Libri sul tema "Marketing aspects"

Doust, Peter. Behavioural aspects of marketing. London: Financial Training, 1986.

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Keith, Ward. Financial aspects of marketing. Oxford: Butterworth-Heinemann on behalf of the Chartered Institute of Marketing, 1992.

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Marketing, Chartered Institute of, e CAM Foundation, a cura di. Behavioural aspects of marketing. Oxford: Butterworth-Heinemann on behalf of the Chartered Institute of Marketing and the CAM Foundation, 1992.

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Marketing, Chartered Institute of, a cura di. Financial aspects of marketing. Oxford: Heinemann Professional on behalf ofthe Chartered Institute of Marketing, 1989.

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Schmidt, Ruth A., e Helen Wright. Financial Aspects of Marketing. London: Macmillan Education UK, 1996. http://dx.doi.org/10.1007/978-1-349-25020-2.

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Marketing, Institute of. Specimen answers: International aspects of marketing. High Wycombe: Marketing Education Consultants Ltd. for the Institute of Marketing, 1985.

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Marketing, Chartered Institute of, a cura di. Consumer behaviour: Behavioural aspects of marketing. Oxford: Butterworth-Heinemann, 1993.

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Marketing, Institute of. Specimen answers: International aspects of marketing. High Wycombe: Marketing Education Consultants Ltd. for the Institute of Marketing, 1986.

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Brenkert, George G. Marketing ethics. Malden, MA: Blackwell Pub., 2008.

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Saucier, Rick D. Marketing ethics. Lewiston [N.Y.]: Edwin Mellen Press, 2008.

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Capitoli di libri sul tema "Marketing aspects"

Foster, Douglas. "Some other aspects of marketing". In Mastering Marketing, 249–74. London: Macmillan Education UK, 1994. http://dx.doi.org/10.1007/978-1-349-13238-6_11.

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Schmidt, Ruth A., e Helen Wright. "Introduction to the Finance and Marketing Interface". In Financial Aspects of Marketing, 1–3. London: Macmillan Education UK, 1996. http://dx.doi.org/10.1007/978-1-349-25020-2_1.

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Schmidt, Ruth A., e Helen Wright. "Analysis of Profit Pathways". In Financial Aspects of Marketing, 76–84. London: Macmillan Education UK, 1996. http://dx.doi.org/10.1007/978-1-349-25020-2_10.

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Schmidt, Ruth A., e Helen Wright. "Time Series Analysis". In Financial Aspects of Marketing, 91–100. London: Macmillan Education UK, 1996. http://dx.doi.org/10.1007/978-1-349-25020-2_11.

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Schmidt, Ruth A., e Helen Wright. "Using a Spreadsheet in Time Series Analysis". In Financial Aspects of Marketing, 101–4. London: Macmillan Education UK, 1996. http://dx.doi.org/10.1007/978-1-349-25020-2_12.

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Schmidt, Ruth A., e Helen Wright. "Short-term Forecasting". In Financial Aspects of Marketing, 105–11. London: Macmillan Education UK, 1996. http://dx.doi.org/10.1007/978-1-349-25020-2_13.

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Schmidt, Ruth A., e Helen Wright. "Forecasting Using Relationships Between Variables". In Financial Aspects of Marketing, 112–17. London: Macmillan Education UK, 1996. http://dx.doi.org/10.1007/978-1-349-25020-2_14.

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Schmidt, Ruth A., e Helen Wright. "Regression". In Financial Aspects of Marketing, 118–23. London: Macmillan Education UK, 1996. http://dx.doi.org/10.1007/978-1-349-25020-2_15.

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Schmidt, Ruth A., e Helen Wright. "Linear Regression on the Spreadsheet". In Financial Aspects of Marketing, 124–29. London: Macmillan Education UK, 1996. http://dx.doi.org/10.1007/978-1-349-25020-2_16.

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Schmidt, Ruth A., e Helen Wright. "Multiple Regression". In Financial Aspects of Marketing, 130–34. London: Macmillan Education UK, 1996. http://dx.doi.org/10.1007/978-1-349-25020-2_17.

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Atti di convegni sul tema "Marketing aspects"

Kretova, N. B. "Marketing Aspects Of Innovation Activities Of Enterprises". In RPTSS 2018 - International Conference on Research Paradigms Transformation in Social Sciences. Cognitive-Crcs, 2018. http://dx.doi.org/10.15405/epsbs.2018.12.77.

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"Session 3E: IT Service Technology and Marketing Aspects". In The 7th International Conference on Advanced Communication Technology. IEEE, 2005. http://dx.doi.org/10.1109/icact.2005.245889.

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Chmielarz, Witold, Marek Zborowski e Üyesi Mesut Atasever. "Aspects of Mobility of e-Marketing from Customer Perspective". In 2019 Federated Conference on Computer Science and Information Systems. IEEE, 2019. http://dx.doi.org/10.15439/2019f232.

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Akhmetova, Alima B., e Nikolay N. Yagodka. "Revisiting Marketing in the Russian Regions: Theoretical and Practical Aspects". In 1st International Conference on Emerging Trends and Challenges in the Management Theory and Practice (ETCMTP 2019). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/aebmr.k.200201.028.

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Janičić, Radmila. "Strategic Marketing Planning in Development of Arts and Cultural Institutions". In Values, Competencies and Changes in Organizations. University of Maribor Press, 2021. http://dx.doi.org/10.18690/978-961-286-442-2.25.

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The paper present theoretical and practical aspects of strategic marketing planning in development of arts and cultural institutions. Focus of the paper is on developing theoretical aspects of strategic marketing planning in development of arts and cultural institutions. The theoretical part of the paper is based on modern literature in the field of strategic marketing planning, brand building, arts and culture. The key hypothesis of the paper is that development of arts and cultural institutions have to be based on strategic marketing planning, on strategic marketing analysis, implementation of marketing strategies and strategic marketing control. The special aspect of the paper are strategies of brand building of arts and cultural institutions. In the empirical research the paper will present case studies about implementation of strategic marketing planning in development of arts and cultural institutions. The empirical research will include results of questionnaire research about perception of arts and cultural institutions as brand, about approaches of experiences about arts and cultural institutions, about identity and image of arts and cultural institutions, about specific strategies that could develop arts and cultural institutions. The research in the paper will be qualitative and quantitative, with primary and secondary data. The empirical research will analyze impact of experience marketing, emotional branding strategies and traditional brand strategies in development of arts and cultural institutions brand. In the case studies the paper will present good examples of strategic marketing planning in development of arts and cultural institutions. The results of empirical research will lead to further theoretical and practical analysis of development of arts and cultural institutions. The paper present modern ways of development of arts and cultural institutions. The paper will analyze impact of social media on brand building of arts and cultural institutions. The paper will analyze new professions in arts and culture and new brand strategies that could be implement in digital environment. The paper will analyze connection between traditional strategies of brand building of arts and cultural institutions and strategies of brand building of arts and cultural institutions in digital environment. Special aspect in the paper will be given on synergy of traditional and digital marketing strategies in brand building of arts and cultural institutions.

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Zborowski, Marek, e Witold Chmielarz. "Aspects of Mobility in e-Marketing from the Perspective of a Customer". In 2016 Federated Conference on Computer Science and Information Systems. IEEE, 2016. http://dx.doi.org/10.15439/2016f112.

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Norouzi, Ali, e A. Halim Zaim. "A novel social network platform by using e-marketing and evaluating models". In 2011 International Conference on Computational Aspects of Social Networks (CASoN 2011). IEEE, 2011. http://dx.doi.org/10.1109/cason.2011.6085915.

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Tighe, John. "Soft Tissue Fixation and Implant Development: Marketing/Commercialization". In ASME 2009 4th Frontiers in Biomedical Devices Conference. ASMEDC, 2009. http://dx.doi.org/10.1115/biomed2009-83073.

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Abstract (sommario):

Marketing, Sales, and Commercialization: Marketing and sales of orthopaedic medical devices are two of the most challenging and costly aspects of a successful commercial product launch. Many companies have developed an innovative product, filed for patents, passed through regulatory hurdles, and yet ultimately failed because of an inadequate marketing and sales plan. Invariably product launches cost more money and take longer to get off the ground than most companies forecast.

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Markovic, M., A. Malehmir, V. Socco e P. Holmes. "Young Professional Aspects of the Smart Exploration Project: Career Management, Marketing and Sustainability". In 81st EAGE Conference and Exhibition 2019. European Association of Geoscientists & Engineers, 2019. http://dx.doi.org/10.3997/2214-4609.201901505.

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Ktoridou, Despo, Epaminondas Epaminonda e Demetris Vrontis. "Technological and Cultural aspects of the use of Mobile Marketing Evidence from Cyprus". In The 2007 International Conference on Next Generation Mobile Applications, Services and Technologies (NGMAST 2007). IEEE, 2007. http://dx.doi.org/10.1109/ngmast.2007.4343396.

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Rapporti di organizzazioni sul tema "Marketing aspects"

Oosterkamp, Elsje, Addie van der Sluis, Lisanne van Geffen, Lusine Aramyan e Hilke Bos-Brouwers. Cosmetic aspects in specific marketing standards for fruit and vegetables : removing cosmetic aspects from the EU marketing standards: implications for the market and impact on food waste. The Hague: Wageningen Economic Research, 2019. http://dx.doi.org/10.18174/503631.

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Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, marzo 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.

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The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool of PR campaign has both positive and negative points. Social networks intervene in the sphere of human life, become a means of communication, promotion, branding. The effectiveness of social networks has been evidenced by such historically significant events as Brexit, the Arab Spring, and the Revolution of Dignity. Special attention was paid to the 2019 presidential election. Based on the analysis of individual PR campaigns, the reasons for successful and unsuccessful campaigns from the point of view of network communication, which provide unlimited multimedia and interactive tools for PR, are highlighted. In fact, these concepts significantly affect the effectiveness of the implementation of PR-campaign, its final effectiveness, which is determined by the achievement of goals. Attention is drawn to the culture of communication during the PR campaign, as well as the concepts of “trolls”, “trolling”, “bots”, “botoin industry”. The social communication component of these concepts is unconditional. Choosing a blog as the main tool of a marketing campaign has both positive and negative aspects. Only a person with great creative potential can run and create a blog. In addition, it takes a long time. In fact, these two points are losing compared to other internet marketing tools. Further research is interesting in two respects. First, a comparison of the dynamics of the effectiveness of PR-campaign tools in Ukraine in 2020 and in the past, in particular, at the dawn of state independence. Secondly, to investigate how/or the concept of PR-campaigns in social networks and blogs is constantly changing.

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