Articoli di riviste: "Marketing aspects"

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Kuriki, Kei. "Aspects of Marketing for Tourism". Japan Marketing Journal 39, n. 4 (31 marzo 2020): 3–6. http://dx.doi.org/10.7222/marketing.2020.016.

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Išoraitė, Margarita. "MARKETING MIX THEORETICAL ASPECTS". International Journal of Research -GRANTHAALAYAH 4, n. 6 (30 giugno 2016): 25–37. http://dx.doi.org/10.29121/granthaalayah.v4.i6.2016.2633.

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Aim of article is to analyze marketing mix theoretical aspects. The article discusses that marketing mix is one of the main objectives of the marketing mix elements for setting objectives and marketing budget measures. The importance of each element depends not only on the company and its activities, but also on the competition and time. All marketing elements are interrelated and should be seen in the whole of their actions. Some items may have greater importance than others; it depends mainly on the company's strategy and its activities. Companies that provide services - the provision of services will be a key element. Article arises research questions is marketing mix create added value for enterprises. There are used scientific literature and analysis methods in article. An analysis of the scientific literature, it can be said that the marketing mix measures are the actions and measures necessary to achieve marketing goals. Marketing elements: product, price, place and promotion are used for marketing objectives. These instruments operate most efficiently when all the elements are combined and working together.

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Ivanechko, Nelia, Olena Borysiak e Iryna Leonova. "Transport sharing: marketing aspects". Herald of Economics, n. 1(99) (1 febbraio 2021): 55. http://dx.doi.org/10.35774/visnyk2021.01.055.

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Introduction. The consumer economy is one of the fastest growing segments of the world economy, with little growth in 2020. Prerequisites for increasing consumer description in this area are not only the economy and convenience, but also the availability of Internet technologies in all conditions. Modern technologies have led to the development of transport sharing. All forms of sharing are united by a common idea and consumer prices are exchanged via the Internet platform.Purpose. The goal of our research is to determine the prospects and application of existing sharing models in the Ukrainian market of transport services.Methods of research include general scientific and empirical techniques of economics. Methods of system analysis and synthesis, comparison, compilation and grouping are used.Results of the research. Consider the basic concepts of sharing economy, namely: coliving, coworking, crown funding, car sharing, kick sharing, carpooling. The domestic transport sharing market is analyzed and the low level of development of this sphere is revealed, in contrast to the world market. The advantages and disadvantages of car sharing and kick sharing are revealed. In particular, the advantages of car sharing: efficient and economical use of the vehicle; reducing the burden on the environment; round-the- clock access to cars; the price of the service includes fuel, washing and depreciation of transport. Advantages of kick sharing: no driver’s license required; maneuvering; scooters can be left anywhere; the device keeps charging for 45 km; easy and accessible to operate. Disadvantages of car sharing: it is necessary to have a driver’s license; you need to take and leave the car in specialized parking lots; low availability in the regions; the car-sharing procedure is tied to the Internet; it is forbidden to transport large volumes of cargo, things and animals. Disadvantages of kick sharing: not comfortable in the cold and rainy season; it is impossible to leave outside the marked zone; the level of danger at precipitations increases; it is difficult to carry baggage.Regarding income forecasting, for car sharing we propose to calculate by adding the sums of multiplication products: the number of vehicles of a particular type on the number of trips during the day; for the cost of one trip; by the number of days in the relevant reporting month (period). However, it should be borne in mind that car-sharing, in contrast to kick-sharing, is much more expensive to depreciate and maintain the vehicle.Perspectives. In future research we plan to consider the features of bicycle sharing and scooter sharing and their prospects for development in the Ukrainian market of transport services.

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Поляков, В., V. Polyakov, Ирина Фомичева e Irina Fomicheva. "Conceptual Aspects of Digital Marketing". Scientific Research and Development. Economics 6, n. 6 (23 gennaio 2019): 12–19. http://dx.doi.org/10.12737/article_5c1b61813e6018.10952730.

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The stages of evolutionary formation of digital marketing depending on the concept of the industry, stages of development of marketing and marketing environment are considered. The features of marketing tools (4p) in digital marketing are revealed. New markets of the digital revolution are presented. Digital marketing strategies in industry 4.0 are proposed in accordance with the concept of customized marketing. The features of the development of integrated marketing communications in the digital environment are highlighted. The approach of “service-oriented design” in consumer activity in digital marketing is considered.

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Iulian, Patriche. "Conceptual Aspects Of Construction Marketing". Annales Universitatis Apulensis Series Oeconomica 3, n. 8 (31 luglio 2006): 249–54. http://dx.doi.org/10.29302/oeconomica.2006.8.3.47.

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Arkhipova, E. I., e Yu V. Zheleznova. "COGNITIVE ASPECTS OF MARKETING TERMS". Bulletin of Udmurt University. Series History and Philology 29, n. 5 (25 ottobre 2019): 773–77. http://dx.doi.org/10.35634/2412-9534-2019-29-5-773-777.

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The article is devoted to the analysis of marketing terms from the standpoint of anthropocentric and cognitive approaches. The first approach postulates the primacy of man as a subject of cognition over the language system in a broad sense. The cognitive approach is aimed at identifying ways of classifying, categorizing and mastering the world in human cognitive activity. The cognitive aspects of the English-language marketing terms are described. It emphasizes the ability to structure the term system of marketing from the point of view of frame theory. Examples of frame structures are given and cognitive categories of terminological marketing systems are highlighted.

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Biloš, Antun, e Ivan Kelić. "Marketing Aspects of Social Networks". Economic Research-Ekonomska Istraživanja 25, sup2 (gennaio 2012): 153–71. http://dx.doi.org/10.1080/1331677x.2012.11517580.

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Hildebr, Doris. "Legal Aspects of Euro‐marketing". European Journal of Marketing 28, n. 7 (luglio 1994): 44–54. http://dx.doi.org/10.1108/03090569410064454.

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Ponde, Sandeep. "DIGITAL MARKETING: CONCEPTS & ASPECTS." International Journal of Advanced Research 7, n. 2 (28 febbraio 2019): 260–66. http://dx.doi.org/10.21474/ijar01/8483.

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Smith, Anne M. "Quality Aspects of Services Marketing". Marketing Intelligence & Planning 8, n. 6 (giugno 1990): 25–32. http://dx.doi.org/10.1108/eum0000000001088.

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Ger, Güliz. "Sociopolitica: Aspects of international marketing". International Journal of Research in Marketing 10, n. 2 (giugno 1993): 209–12. http://dx.doi.org/10.1016/0167-8116(93)90005-j.

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Nurgaliyeva, А. М. "Theoretical aspects of digital marketing". BULLETIN Series of Sociological and Political sciences 70, n. 2 (25 giugno 2020): 228–33. http://dx.doi.org/10.51889/2020-2.1728-8940.32.

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During the period of active technological development, the relevance of a detailed study of the features of digital marketing is growing steadily. The pandemic of COVID-19 has led to a new global crisis. The crisis has shown the need to improve the tools of digital marketing in the field of online education. The theoretical aspects of digital marketing are considered for a deeper study and understanding of various approaches in the scientific literature. Studying the theoretical aspects of digital marketing, the authors give an analytical review of the scientific literature on this issue.

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Korzh, Maryna, e Sviatoslav Zhukov. "Psychological aspects of change management in the industrial marketing". Journal of Law and Psychology 4, n. 1 (30 novembre 2013): 28–36. http://dx.doi.org/10.7813/jlp.2013/4-1/4.

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Drzazga, Marek, e Zbigniew Spyra. "Social responsibility in marketing – selected aspects". Studia i Prace WNEiZ 51 (2018): 33–43. http://dx.doi.org/10.18276/sip.2018.51/2-03.

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M. Taraniuk, Leonid, Denys S. Kobyzskyi, Karina Taraniuk e Violeta Dimitrova. "Personnel aspects of marketing activity reengineering at the industrial enterprises". Innovative Marketing 14, n. 2 (10 agosto 2018): 26–34. http://dx.doi.org/10.21511/im.14(2).2018.03.

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While implementing the radical transformations, such as the business processes reengineering in the work of industrial enterprises, there is a need to increase the personnel operating efficiency in the business processes redesign. The urgent increase of control by the top management of companies is demanded for observing the procedure and standards of business processes reengineering at the enterprises in order to increase its cost effectiveness. Therefore, the relevance of the scientific research subject is indisputable. The research works of academic economists concerning the features of staffing for the business processes reengineering of companies are analyzed. The ways to overcome the resistance to organizational changes of industrial enterprises by the staff are developed. The description of the effective members of the reengineering team in the work of the company has been improved by forming special features of each member of the reengineering team. The personal and professional competencies of the personnel are shaped and offered as the most effective ones for successful realization of marketing activity reengineering at the industrial enterprises. A questionnaire was developed as part of the analysis and selection of personnel during the marketing activities reengineering at the industrial enterprises. The resulting component of the questionnaire was developed for making managerial decision on personnel selection in reengineering teams.

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Vanderveer, Richard B. "Psychological Aspects of Exchange in Marketing". Journal of Pharmaceutical Marketing & Management 3, n. 3 (gennaio 1989): 31–43. http://dx.doi.org/10.3109/j058v03n03_04.

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Tereshchenko, І., e V. Kibalnik. "MARKETING ASPECTS OF STRATEGIC ENTERPRISE MANAGEMENT". Investytsiyi: praktyka ta dosvid, n. 20 (31 ottobre 2019): 56. http://dx.doi.org/10.32702/2306-6814.2019.20.56.

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Jagodic, Tone, e Zlatko Mateša. "The legal aspects of ambush marketing". Zbornik radova Pravnog fakulteta u Splitu 56, n. 2 (14 maggio 2019): 271–84. http://dx.doi.org/10.31141/zrpfs.2019.56.132.271.

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Kako je sponzorstvo vitalni alat za nove izvore novca za sport, važno je postaviti određene standarde koji bi trebali biti strogo zaštićeni. Pojava ambush marketinga predstavlja aktivnost koja može naškoditi suštini sponzorstva. Može imati brojne oblike, ali u biti, to je napad na ekskluzivitet koji većina komercijalnih partnera sporta traži i želi, u ograničenoj mjeri, dobiti. Ekskluzivnost sponzora je element sponzorstva koji najčešće napadaju parazitske tvrtke. Mediji (posebno TV) igraju odlučujuću ulogu javnog mnijenja u vezi s povezivanjem sponzora i sponzoriranog subjekta. Očito je da se ovaj oblik prikrivenog marketinga (ili marketinga iz zasjede) može obaviti samo namjerno, a ne nemarno. U nekim njegovim slučajevima vidljivo je sudjelovanje sportaša. Sportaš bi trebao biti svjestan svojih odgovornosti: treba postojati precizan pregled obveza u raznim sponzorskim ugovorima sa sponzorima sportaša i njihovim timovima kako bi se izbjegla “unutarnja” zasjeda. Jedan od najvažnijih čimbenika je utvrđivanje odnosa između sponzora sportaša i sponzora njegovog (nacionalnog) tima. Većina sportskih organizacija (klubovi, nacionalni savezi, NOK-ovi, međunarodne federacije, MOO) su u poziciji da ne mogu preživjeti bez sponzorskih sredstava. Zbog toga je važno raditi sa svojim sportašima na različitim razinama kako bi se spriječili trgovci iz zasjede da koriste sportaše kako bi mnogo naštetili u odnosu s službenim sponzorima. Pravna zaštita od marketinga u zasedi od vitalne je važnosti za različite vrste sponzorstava i potpora. Prevencija i neposredan odgovor na pokušaje ambush marketinga ključni su jer su sponzori izuzetno osjetljivi i pažljivo prate način ponašanja sportaša u ovim slučajevima.Donošenje posebnih zakona protiv ambush marketinga predstavlja vrlo korisnu pravnu podršku organizatorima sportskih natjecanja. Vrlo je važno da sponzori i drugi nositelji prava imaju aktivnu politiku registracije i zaštite svih prava intelektualnog vlasništva vezanih uz sportski događaj.

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Hogg, Margaret K. "Consumer behaviour: Behavioural aspects of marketing". Journal of Retailing and Consumer Services 2, n. 1 (gennaio 1995): 63–64. http://dx.doi.org/10.1016/s0969-6989(99)80011-3.

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Achilleas, Kontogeorgos, e Semos Anastasios. "Marketing aspects of quality assurance systems". British Food Journal 110, n. 8 (8 agosto 2008): 829–39. http://dx.doi.org/10.1108/00070700810893359.

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Edvinsson, Mats J. "Load Management in Europe - Marketing Aspects". IEEE Power Engineering Review PER-6, n. 11 (novembre 1986): 32. http://dx.doi.org/10.1109/mper.1986.5527473.

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Vanderveer, Richard. "Psychological Aspects of Exchange in Marketing". Journal of Pharmaceutical Marketing & Management 3, n. 3 (16 maggio 1989): 31–43. http://dx.doi.org/10.1300/j058v03n03_04.

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Evtodieva, Tatyana, e Elena Morgina. "SALES MANAGEMENT: MARKETING AND LOGISTIC ASPECTS". Bulletin of South Ural State University series "Economics and management" 14, n. 1 (2020): 161–67. http://dx.doi.org/10.14529/em200115.

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Fènyes, T. I., e J. A. Groenewald. "Aspects of agricultural marketing in Lebowa". Development Southern Africa 2, n. 3 (agosto 1985): 398–410. http://dx.doi.org/10.1080/03768358508439170.

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Alaka Samantaray et al.,, Alaka Samantaray et al ,. "Aspects of Social Media Marketing Tools". International Journal of Mechanical and Production Engineering Research and Development 10, n. 3 (2020): 9361–68. http://dx.doi.org/10.24247/ijmperdjun2020888.

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Edvinsson, Mats J. "Load Management in Europe - Marketing Aspects". IEEE Transactions on Power Systems 1, n. 4 (1986): 83–89. http://dx.doi.org/10.1109/tpwrs.1986.4335021.

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Jackson, Ralph W., e Philip D. Cooper. "Unique aspects of marketing industrial services". Industrial Marketing Management 17, n. 2 (maggio 1988): 111–18. http://dx.doi.org/10.1016/0019-8501(88)90013-2.

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Jobber, David, e Martin Watts. "Behavioural aspects of marketing information systems". Omega 14, n. 1 (gennaio 1986): 69–79. http://dx.doi.org/10.1016/0305-0483(86)90009-5.

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Handriana, Tanti. "Marketing Theory: Overview of Ontology, Epistemology, and Axiology Aspects". Information Management and Business Review 5, n. 9 (30 settembre 2013): 463–70. http://dx.doi.org/10.22610/imbr.v5i9.1075.

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This article discusses about the marketing theory from the perspective of philosophy of science. The discussion focused on the aspects of the ontology, epistemology, and axiology. From the aspect of the ontology, it seems that the essence of marketing is a useful science and mutually beneficial for both the marketer and the stakeholders, or in other words that marketing knowledge is useful knowledge for the benefit of humankind that can be realized through the exchange process. Side of the ontology covers what the substance of marketing knowledge, the substance of truth and reality that is inherent with marketing. Meanwhile, aspects of epistemology cover a variety of approaches, methods, sources, structure and validation or marketing truth. Finally, axiology fields are related to ethics in marketing and marketing research. Marketing ethics and ethics in marketing research is a crucial matter, including in this case is trust.

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Wiyadi, Wiyadi, e Nalendrawati Ariska Ayuningtyas. "PRODUCT ASPECTS OF MARKETING EFFORT AND PURCHASE INTENTION". Humanities & Social Sciences Reviews 7, n. 3 (25 maggio 2019): 541–47. http://dx.doi.org/10.18510/hssr.2019.7380.

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Purpose of Study: This article aims to analyze the effect of product aspects of marketing effort consisting of brand image, product quality, and service quality on consumer purchase intention. The sample of research is 100 consumer of Honda motorcycle in Surakarta city. Methodology: The sampling technique uses convenience sampling. Data analysis tools use multiple linear regression. Results: The results showed that brand image, product quality, and service quality significantly influence consumer purchase intention. Implications/Applications: For further research, it is necessary to add other independent variables, such as price aspect, promotion aspect, distribution aspect, and consumer characteristic.

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Dašić, Dejan, Nataša Milojević e Aleksandra Pavićević. "Ethical aspects of guerrilla and ambush marketing". Ekonomski signali 15, n. 2 (2020): 49–69. http://dx.doi.org/10.5937/ekonsig2002049d.

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The paper analyzes the ethical aspects of guerrilla and ambush marketing in the time of the great crisis of the advertising industry and sponsorship agreements. Guerrilla marketing is a creative, imaginative, unexpected, unusual, aggressive, interactive, fun, cheap, inspiring, convincing, mobile and flexible way of achieving marketing goals. We can define ambush marketing as a tactic, which is contrary to the ethical principles of business, especially towards the competition in the form of other sponsors at a certain event. Unethicalness is highlighted in attempts to marginalize the activities of other sponsors who have acquired rights under a contract with the sponsoring entity.

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Oczachowska, Alina. "The Chosen Aspects of Marketing in Touristic Services". Zeszyty Naukowe Uniwersytetu Szczecińskiego. Problemy Zarządzania, Finansów i Marketingu 39 (2015): 67–82. http://dx.doi.org/10.18276/pzfm.2015.39-06.

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Irsan, Irsan, e Kemas Welly Angga Permana. "Pengaruh Aspek Pemasaran, Aspek Teknik, Dan Aspek Keuangan Studi Kelayakan Bisnis Terhadap Pendapatan Peternak Walet Di Kecamatan Lalan Kabupaten Musi Banyuasin Sumatera Selatan". FORBISWIRA (FORUM BISNIS DAN KEWIRAUSAHAAN) - SINTA 4 10, n. 2 (16 marzo 2021): 89–105. http://dx.doi.org/10.35957/forbiswira.v10i2.800.

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The purpose of this research was to find out how the feasibility study of the swallow farm business in Lalan sub-district, Musi Banyuasin, South Sumatra in terms of financial, marketing and technical aspects. So that it can be seen the amount of funds needed for an investment in swallow farm business. Then it was analyzed to determine the effect of these three aspects (financial, marketing, and technical aspects) on the income of swallow breeders either partially or simultaneously. In addition, it was also to determine which feasibility aspect has the most dominant influence on farmer income. The research method was a quantitative descriptive approach, there are 279 samples of 926 swallow breeder businesses. The data analysis used in this study was multiple linear regression statistical analysis (t test and F test). The results of the analysis show that the financial, marketing, and technical aspects simultaneously have a significant effect on swallow breeders’ income, while partially, only the marketing and technical aspects have a significant effect. Of the three variables, the marketing aspect has the most dominant influence on the income of swallow breeders

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Романовская, Elena Romanovskaya, Кузнецов e Andrey Kuznetsov. "THEORETICAL ASPECTS MARKETING STRATEGY DEVELOPMENT AT AGRICULTURAL ENTERPRISES". Vestnik of Kazan State Agrarian University 9, n. 4 (25 dicembre 2014): 48–50. http://dx.doi.org/10.12737/7753.

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Modern processes of development of market relations in the Russian agribusiness allow to speak about the urgent need to select and implement an effective marketing strategy. The use of an effective marketing tool allows subjects of agriculture to adapt to ever-changing conditions of the external and internal environment. The necessity of develop and improve marketing strategy causes important to study. The author examines the factors, that must be considered when designing and implementing marketing strategy for enterprises. The article focuses on the study of the issue, concerning the definition of “marketing strategy” of agricultural enterprises. On the basis of the study, it is concluded, that marketing strategy combines elements of marketing as a complex. Basing on it, an enterprises realize their effective marketing activities, which are aimed to achieve marketing purposes. The authors systematized the main elements of marketing strategies of agricultural enterprises. According to the authors opinion, the developed marketing strategy will enable to improve the competitiveness of products and increase sales.

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Ульянченко, Людмила, Lyudmila Ulyanchenko, Виктор Заернюк, Viktor Zaernyuk, Алексей Киселёв e Aleksey Kiselev. "The inner organizational marketing methods classification: theoretical aspects". Services in Russia and abroad 8, n. 6 (2 dicembre 2014): 202–16. http://dx.doi.org/10.12737/6699.

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Due to “Intra-marketing” is a rare and underrated concept at now, in this article attempts to compose a holistic point of view on this definition. It regards the un-system-defined developing of inner organizational marketing methods and its realization implementation at enterprises. The inner organizational marketing variety concepts analysis allowed to mark two inner organizational marketing methods, and to suggest the author’s classification principles. The article contents four groups of inner organizational marketing methods. For each group are mentioned the experts appropriate definitions, as well as provided an intra-marketing realization analysis for the big commercial banks. Moreover, the article contents the required information for intra-marketing nature and objectives common comprehension. The information presented can serve as a theoretical basis for further research in this area. It can also be useful in the intra-marketing implementation in the domestic banking sector enterprises.

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LAROCCA, MARIA TERESA GRIMALDI, RODRIGO LADEIRA, ÁURIO LÚCIO LEOCÁDIO DA SILVA e RICARDO COUTINHO MELLO. "Marketing de Experiência: um estudo dos aspectos conceituais". Cadernos EBAPE.BR 18, spe (novembre 2020): 781–93. http://dx.doi.org/10.1590/1679-395120190079.

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Abstract The main objective of this study was to review the evolution and current concepts of experience marketing according to the main authors who were dedicated to the understanding of this field. The subject is part of the Marketing Science Institute Research Priorities, which points out the prevalence of studies for the marketing field. Although the subject is present in the national and international literature, there are few conceptual studies. Given the importance of the topic, this research proposes a form of understanding the phenomenon of experience marketing, exploring a conceptual approach based on the critical appreciation of concepts related to experience marketing adopting the dimensions proposed by Schmitt (1999, 2002, 2006, 2010) and the typology proposed by Lanier Junior and Rader (2015). The research considers that the level of explanatory capacity and the level of intentionality of an experiment may vary for each consumer in the same experiment. Experience marketing emerges as the new wave of contemporary marketing, and provides the most consumer loyalty and relationship, which are elements emphasized in this area of study.

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Joshi, Suhas Bhaskar. "Luxury Marketing in India: Aspects and Prospects". Journal of Commerce and Management Thought 5, n. 1 (2014): 107. http://dx.doi.org/10.5958/j.0976-478x.5.1.010.

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Chossat, Claude. "Aspects juridiques du marketing direct en assurances". Décisions Marketing 3 (1 settembre 1994): 107–14. http://dx.doi.org/10.7193/dm.003.107-114.

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Popova, Nadezhda. "Stakeholder marketing: theoretical aspects and introduction problems". Socio-Economic Research Bulletin, n. 1(60) (22 marzo 2016): 169–78. http://dx.doi.org/10.33987/vsed.1(60).2016.169-178.

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Verzilova, Hanna. "Methodical Aspects of Documenting the Marketing Activities". Accounting and Finance, n. 1(87) (2020): 28–35. http://dx.doi.org/10.33146/2307-9878-2020-1(87)-28-35.

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Чернобровкіна, Світлана. "MARKETING COMMUNICATIONS OF INDUSTRIAL ENTERPRISES: THEORETICAL ASPECTS". Bulletin of the National Technical University "Kharkiv Polytechnic Institute" (economic sciences), n. 23 (2 febbraio 2019): 111–14. http://dx.doi.org/10.20998/2519-4461.2019.23.111.

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SINITSYNA, G. I. "SOME ASPECTS OF MARKETING DEVELOPMENT IN HEALTHCARE". EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 2, n. 9 (2020): 22–26. http://dx.doi.org/10.36871/ek.up.p.r.2020.09.02.005.

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At the present stage of development of society, marketing is a universal tool of the management system that contributes to meeting the needs of the population. It is also directly related to various areas of health care, especially to the quality assurance system of medical care. With the rapidly developing processes of health care adaptation to the conditions of market relations, which are actively developing in all spheres of socioeconomic life of our society, marketing determines the need to develop and implement new organizational and information technologies aimed at the progressive development of modern forms and methods of management in the health care system.

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Білик, Вікторія Вікторівна, e Олена Віталіївна Коломицева. "MARKETING ASPECTS OF INNOVATION DEVELOPMENT IN REGIONS". Proceedings of Scientific Works of Cherkasy State Technological University Series Economic Sciences, n. 52 (22 marzo 2019): 87–93. http://dx.doi.org/10.24025/2306-4420.0.52.2019.160600.

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LANGVARDT, ARLEN W. "DESIGNING A LEGAL ASPECTS OF MARKETING COURSE". Journal of Legal Studies Education 9, n. 3 (settembre 1991): 379–94. http://dx.doi.org/10.1111/j.1744-1722.1991.tb00204.x.

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Werner, Ute. "Aspects of Multicultural Marketing of Insurance Companies". Geneva Papers on Risk and Insurance - Issues and Practice 19, n. 2 (aprile 1994): 196–214. http://dx.doi.org/10.1057/gpp.1994.15.

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Zietlow, John T. "Social Entrepreneurship: Managerial, Finance and Marketing Aspects". Journal of Nonprofit & Public Sector Marketing 9, n. 1-2 (10 gennaio 2001): 19–43. http://dx.doi.org/10.1300/j054v09n01_03.

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Hazimeh, Mohammad. "Important B2C Aspects of Location Based Marketing". Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series 9, n. 3 (2020): 48–51. http://dx.doi.org/10.36997/ijusv-ess/2020.9.3.48.

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Kelblová, Hana. "Legal aspects of some internet marketing instruments". Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 60, n. 2 (2012): 117–24. http://dx.doi.org/10.11118/actaun201260020117.

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Abstract (sommario):

The development of the Internet and sophisticated search engines such as e.g. Google together with the spread of social networks have introduced new marketing possibilities of addressing potential clients with offer of goods and services. Unlike most traditional marketing procedures, these instruments allow for targeting the business information directly at concrete individuals, taking into consideration their age, sex, education, hobbies. All this is based on their choice of words keyed into the search engines. This is the targeted advertising where consumer response can be accurately measured, e.i. the so called context advertising.The purpose of this paper is to analyse the legal aspects of some of the above mentioned internet marketing instruments, as even in this sphere legal regulation clearly lags behind the dynamically developing possibilities of the Internet as a means of communication. These marketing methods being viewed from the perspective of valid laws, several problem areas may be detected, which concern the right of privacy protection of natural person, intellectual property, or legal regulation of implied or unsolicited advertising.This paper concentrates on the summary of rules of law which regulate internet users privacy protection with respect to the Czech and Community laws, assessment of their efficiency and de lege ferenda discretion.

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Baranova, I. V., e E. E. Golova. "ORGANIZATIONAL ASPECTS OF FORMING REGIONAL MARKETING INFRASTRUCTURE". Фундаментальные исследования (Fundamental research), n. 5 2021 (2021): 7–12. http://dx.doi.org/10.17513/fr.43031.

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Kretek, Henryk A., e Janusz Dworak. "Post-Pandemic Marketing @Marketing". Multidisciplinary Aspects of Production Engineering 3, n. 1 (1 settembre 2020): 584–95. http://dx.doi.org/10.2478/mape-2020-0049.

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Abstract (sommario):

AbstractMarketing concentrates mainly on customer acquisition by means of advertisements broadcast in mass media and on billboards. The change to be made in traditional marketing is the shift of interests from satisfying needs to meeting expectations. @Marketing may serve as a tool for that. The aim of this paper is to present a new concept for @marketing, based on innovative forms of product presentation. The paper focuses on the marketing content, without consideration of technical aspects. Research has been carried out in the field of customers’ expectations towards online presentations. In the new conditions, a product presentation should be expanded by innovative forms such as narration, photography and computer graphics. Therefore, there is a need to develop comprehensive projects for planning online presentations as soon as possible. It should be preceded by detailed analyses carried out by IT specialists and marketing experts.

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