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Tesi sul tema "Marketing Australia"

Autore: Grafiati

Pubblicato: 10 dicembre 2022

Ultima modifica: 31 luglio 2025

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1

Farrelly, Francis John. "A predictive model of sport sponsorship renewal in Australia." Title page, abstract and table of contents only, 2002. http://web4.library.adelaide.edu.au/theses/09PH/09phf245.pdf.

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Bibliography: leaves 231-291. This thesis investigates key drivers of sponsorship renewal. The market orientation of sponsors, and their perception of their sponsored entity's (property's) market orientation, are analysed as antecedents of the trust invested by sponsors in the relationship, the level of commitment they exhibit and both the economic and non-economic satisfaction they derive from it. Sponsor economic and non-economic satisfaction and their commitment to the relationship are considered to be the ultimate drivers of the decision to renew. The argument is presented that sponsorship

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2

Kelly, Amanda. "The role and implementation of internal marketing in Australia /." Title page, contents and introduction only, 1996. http://web4.library.adelaide.edu.au/theses/09C/09ck29.pdf.

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3

Miyauchi, Yukiko. "Exporting Australian primary produce to Japan : the example of fresh mangoes." Thesis, Queensland University of Technology, 1995. https://eprints.qut.edu.au/36272/1/36156_Loemker_2002.pdf.

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Prior to 1994 Japan limited its import of Australian mangoes through quarantine restrictions. However, because of the recent lifting of these restrictions, new opportunities for the export of Australian mangoes to Japan have emerged. Thus it is important for prospective mango exporters to have access to research in this area. To date, little research has been done on the opportunities for the export of mangoes to Japan. Such research would include looking at distribution channels in Japan for imported new fruit because these distribution channels have been regarded as the major obstacles t

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4

Gjini, Marinela <1994&gt. "Perth and the University of Western Australia: Interconnected digital marketing traits." Master's Degree Thesis, Università Ca' Foscari Venezia, 2018. http://hdl.handle.net/10579/13608.

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The last great revolutions in globalization, technology, and sustainability have shaped the role of modern marketing in order to move into the digital age. Specifically, the main function of digital marketing is that of creating a digital mindset in operating today’s businesses. This is happening because the previous mindset related to old marketing theories is rapidly becoming obsolete. Let’s think, for example, of expensive campaigns build on TV commercials. They can still, in some way, have a role in triggering the customer’s purchasing cycle. However, the commercial alone is not enough, in

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5

Welsh, Penelope J. "A consumption value approach to the factors that influence parental choice of secondary school: An exploratory study." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 1999. https://ro.ecu.edu.au/theses/1244.

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The purpose of the present study was to identify the factors that influenced parents' choice of a secondary school for their children and, in particular, to determine, choice process. Understanding how parents choose secondary schools and what parents value should help established and new private schools develop more effective marketing strategies, including their choices of target markets and location, as well as their educational emphasis, fee structure and disciplinary policies. While a schools marketing efforts must include information about the school facilities and the implied social ben

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6

Parker, Lukas Jay, and lukasparker@gmail com. "Trust and the Australian retail banking industry : the impact of deinstitutionalisation of Australian retail banking services on consumer trust." Swinburne University of Technology, 2005. http://adt.lib.swin.edu.au./public/adt-VSWT20051117.105403.

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Consumer trust research has principally developed from established psychological-based research. This conception of consumer trust largely draws from research pertaining to interpersonal trust. This study combined existing theories from both sociological and psychological research in developing a consumer trust model specifically for banks. Partly because of their historical position in society and also because of their government-protected position, banks, bank branches and bank managers have traditionally held a respected, and trusted position in Australian communities. Because of this repu

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7

Scaife, Wendy A. "How can Australian marketing managers improve the value derived from corporate sponsorship of community causes?" Thesis, Queensland University of Technology, 1994. https://eprints.qut.edu.au/36397/1/36397_Scaife_1994.pdf.

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This thesis explores corporate sponsorship with a special emphasis on sponsorship of community causes. It reports a series of convergent interviews with marketing managers and nonprofit organisation officers conducted to establish the key issues in corporate sponsorship of community causes. The literature review in chapter 2 summarises the factors influencing successful sponsorship practice and uncovers 21 research questions looking at sponsorship practice in Australia. Chapter 3 describes the convergent interviewing methodology used and the nature of the respondents. Key outcomes of these i

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8

Turner, Julia P. "University preference : A conjoint analysis." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 1999. https://ro.ecu.edu.au/theses/1245.

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The business of tertiary education has become more and more competitive in recent years due to reductions in government funding and higher study fees. As the nature of the environment grows more competitive the role of marketing, previously non-existent in most universities, has grown significantly. One of the key pieces of information that would assist the marketing effort of any university is an understanding of what determines university preference. This study examines university preference in Western Australia. A form of conjoint analysis, known as Adaptive Conjoint Analysis (ACA), was use

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9

McDonald, Michelle. "Selling Utopia marketing the art of the women of Utopia /." Master's thesis, Australia : Macquarie University, 1999. http://hdl.handle.net/1959.14/15101.

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Thesis (MA)--Macquarie University, Institute of Early Childhood.<br>Includes bibliographical references.<br>Introduction -- Literature review -- A brief history of Utopia's art production; its place in the indigenous art movement -- The role of the wholesaler -- The retail sector -- Report on survey of the buyers of indigenous art -- Emily Kame Kngwarreye -- Authenticity -- Conclusion.<br>Summary: The thesis focuses on marketing art from the Aboriginal community, Utopia, where the majority of artists, and the best known artists, are women. It documents methods by which the art moves from the c

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10

Amrollahi, Biyouki Zahra. "Adoption of Solar Photovoltaic Cells in Western Australia: A Marketing Behavioural Perspective." Thesis, Curtin University, 2021. http://hdl.handle.net/20.500.11937/86858.

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The study explores the factors which impact on the adoption of rooftop solar photovoltaics by Western Australian households. A survey of 110 households was conducted in 2019 and analyzed statistically by using Qualtrics. The results show that environmental and financial considerations are the most significant factors influencing adoption. These findings can inform any marketing strategies aimed at increasing the adoption rate of rooftop solar in Western Australia and transitioning towards renewable energy.

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11

Rivers, Gary James. "University selection in Singapore : a case study of students' past and intended decision-making." University of Western Australia. Graduate School of Management, 2005. http://theses.library.uwa.edu.au/adt-WU2005.0072.

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This research focussed Singaporean student decision-making when choosing an institution for university studies. It is contended that if a university does not understand the dimensions of how prospective students make decisions when choosing an institution it cannot meaningfully offer representation to these potential customers. Fittingly, this thesis drew on past research from buyer behaviour and college choice studies. Adapting an established model of consumer decision-making (Engel, Blackwell and Miniard, 1990), the study investigated the degree of compliance with the Extended Problem Solvin

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12

Widhyastuti, Ichsanna Samba Rukmie, and samba widhyastuti@gmail com. "Ethniehubs: A Case Study of Sydney, Australia." Faculty of Architecture, 2008. http://hdl.handle.net/2123/3957.

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Doctor of Philosophy<br>Abstract There has been a significant change in Australian consumer behaviour with an increase in time and money spent, in suburban ethnic business districts (named in this study as ethniehubs). But little attention has been paid to the role of ethnically owned stores in generating income within ethniehubs. In fact, there is still a lack of research conducted by architects and planners about the way in which the physical environment of ethnic stores in ethniehubs attract consumers, and the way in which the physical environment affect consumers’ behaviour. Therefore, t

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13

Davis, Peter Rex, and p. davis@curtin edu au. "The Application of Relationship Marketing to Construction." RMIT University. School of Economics, Finance and Marketing, 2006. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20061010.122434.

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Relationship Marketing is relatively unknown in construction, but is widely researched in non project disciplines and applied similarly. Relationship marketing as a sub-component of marketing provides valuable and reliable tools that a manager can use to enhance a service that is being provided to a range of clients. It provides a better solution to client interaction than traditional marketing due to its focus on mutual attainment of common goals. The purpose of relationship marketing is to attract new clients and ensure that existing clients are looked after in a collaborative

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14

Macionis, Niki, and n/a. "Wine tourism in Australia : emergence, development and critical issues." University of Canberra. Communication, Media & Tourism, 1997. http://erl.canberra.edu.au./public/adt-AUC20060825.142128.

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Wine tourism has emerged as a strong and growing area of special interest tourism in Australia, and as such it has become an increasingly significant component of the Australian regional tourism product. The Australian Wine Foundation (1996) estimates total Australian wine tourism figures to be in the order of 5.3 million visits per annum, worth $428 million in 1995 and which is expected to grow substantially to around $1100 million by 2025. As a consequence, Australia's Federal and State Governments and regional communities (including regional associations) are recognising the benefits of pro

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15

Van, den Bosch Annette. "The art market since 1940 : a model of relationships between key players and the interactions between aesthetic and financial values." Thesis, The University of Sydney, 1989. https://hdl.handle.net/2123/26264.

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The interaction between aesthetic and financial values which has developed in the art market since 1945 constitutes a new situation for the practice of art and poses new problems for aesthetic theory. There have been previous studies of the relationships between artists and dealers, and of the role of collectors, museums s and auction houses in the sale of works of art. However, no single study has attempted to construct a model of the market which takes account of the principal players and their interactions. In New York, the different processes for value formation in art, aesthetic value and

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16

Van, den Bosch Annette. "The art market since 1940: a model of relationships between key players and the interactions between aesthetic and financial values." Thesis, The University of Sydney, 1989. https://hdl.handle.net/2123/26277.

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Abstract (sommario):

The interaction between aesthetic and financial values which has developed in the art market since 1945 constitutes a new situation for the practice of art and poses new problems for aesthetic theory. There have been previous studies of the relationships between artists and dealers, and of the role of collectors, museums and auction houses in the sale of works of art. However, no single study has attempted to construct a model of the market which takes account of the principal players and their interactions. In New York, the different processes for value formation in art, aesthetic value and f

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17

Mazzarol, Timothy W. "An examination of the factors critical to the establishment and maintenance of competitive advantage for education services enterprises within international markets." Thesis, Curtin University, 1997. http://hdl.handle.net/20.500.11937/329.

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The principal focus of the present study was to examine the factors critical to the development and maintenance of a competitive advantage for education institutions operating in international markets. International education involves over 1.3 million students' world wide, and injects billions of dollars into the economies of supplier nations. Despite its importance, little empirical research is available on the international marketing of education. This study draws together research from services marketing, industrial and organisational economics, strategic management and various studies and

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18

Kitunen, Anna K. "Healthy Eating in The Australian Defence Force: A Segmentation Study." Thesis, Griffith University, 2020. http://hdl.handle.net/10072/393609.

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Australia has faced the growing problem of overweight and obesity along with other developed countries and almost two thirds of Australians are considered to be overweight or obese (Sturgiss, van Weel, Ball, Jansen, & Douglas, 2017). The surrounding environment encouraging excessive food intake and discouraging physical activity is the main cause for the current overweight and obesity epidemic (Velema, Vyth, & Steenhuis, 2017). Studies show that Australian Military personnel are no exception, even though considered as physically fit, they possess poor dietary habits (Booth & Coad, 2001; Forbes

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19

Evans, Daniel, and mikewood@deakin edu au. "The internet and competitive advantage in Australian professional sport organisations." Deakin University. Bowater School of Management and Marketing, 2002. http://tux.lib.deakin.edu.au./adt-VDU/public/adt-VDU20050825.144334.

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The electronic revolution has proven to be a powerful stimulus for change in business practice. As a business tool however, the Internet must endure the same scrutiny under which other business activities are placed. If the use of the Internet in business is a sound strategy, then it must contribute toward competitive advantage. The sport business industry has not been isolated from the vagaries of Internet applications. Moreover, as the industry has become more competitive, forcing sporting organisations towards unprecedented levels of accountability and business practice, the Internet has be

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20

Gacic, Dragic. "The choice of international entry mode : an empirical investigation of Australian firms." Thesis, Queensland University of Technology, 1998. https://eprints.qut.edu.au/36334/1/36334_Gacic_1998.pdf.

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Over the last few years, considerable publicity has been generated about the need for increasing the international expansion of Australian firms. The existing literature about foreign activities of Australian firms is mainly descriptive in its scope and therefore a number of aspects have remained empirically unexplored. To shed light on this issue, this study empirically examines the international entry mode behaviour of Australian manufacturing firms. In particular, the research problem addressed in this paper is: RP: How do Australian firms make selection among entry mode alternatives

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21

Xin, Edward Wei. "Entry mode strategy of Australian high value-added manufacturing companies and the Chinese market." Thesis, Queensland University of Technology, 1994. https://eprints.qut.edu.au/35803/1/35803_Xin_1994.pdf.

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Recent interest in international marketing studies focuses on a 'frontier' issue - entry mode strategy. There are two major different views about market entry strategy - internationalization and contingency. Both of them have more than one theoretical model. The major difference between these two views is whether the company can choose an optimal entry mode. This research explores this important issue of entry mode choice by focusing on Australian high value-added manufacturing companies entering the Chinese market. This is a contemporary issue with great importance to Australia and China b

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22

Nair, Gordon S. "Market entry of Australian firms into South-East Asia : a study of Singapore, Malaysia and Indonesia markets." Thesis, Queensland University of Technology, 1998.

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23

Wismiarsi, Tri 1966. "Relationship between the degree of internationalisation, firm characteristics, international market orientation and learning orientation." Monash University, Dept. of Marketing, 2004. http://arrow.monash.edu.au/hdl/1959.1/5337.

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24

Riege, Andreas M. "Marketing communication of international travel and tourism : a study of UK and German markets for Australia and New Zealand." Thesis, Queensland University of Technology, 1997.

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25

Venkatesan, Venkateswara S. "The marketing orientation of small and medium enterprises: An Australian study." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2000. https://ro.ecu.edu.au/theses/1497.

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The market orientation construct has emerged as a key marketing theme in the 1990's. While the concept of being focussed on the market (customers and competitors) has been known since the early 1950's (e.g. Drucker,1954), putting the concept into practice through a set of specific actions has eluded many organisations and academics. As a result, market orientation (also termed market focus, customer focus and competitor focus) had remained a business philosophy (Bennett & Cooper, 1979: Felton, 1959; Konopa & Calabro,1971) more than a strategic approach. While there have been sporadic attempts

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Almestarihi, Ra'd Nael Mohammad. "Examining Smoking Behaviour among Culturally and Linguistically Diverse Communities in Australia: A Social Marketing Perspective." Thesis, Griffith University, 2016. http://hdl.handle.net/10072/365368.

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Social marketing has been shown to be an effective approach in assisting people to quit smoking in a wide variety of contexts; including whole communities, segments of society, or entire populations (Stead et al., 2007). The anti-tobacco efforts in Australia have helped to lower tobacco consumption with annual declines in smoking rates across the entire population decreasing year on year (Australian Institute of Health and Welfare, 2014). However, anti-tobacco interventions have been broadly focused on the general Australian population, of which the dominant majority are English speakers, and

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Brown, Robert Maxwell. "Drivers of student satisfaction and student loyalty in an Australian university setting." University of Western Australia. Graduate School of Management, 2007. http://theses.library.uwa.edu.au/adt-WU2007.0060.

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[Truncated abstract] The Australian higher education sector has changed markedly in the last two decades. The size of the sector has swelled in size as new universities have been created from former Colleges of Advanced Education and Institutes of Technology, and succeeding governments have introduced policies that have embedded increasingly corporate and commercial practices into university administration. This has caused the creation of what are becoming known as ‘enterprise universities’. This thesis examines hypotheses arising from two fundamental questions. (i) Given the increasingly mark

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28

El, Ghul Saba. "A future for community radio in Australia: Funding, licensing and legislative issues." Queensland University of Technology, 2004. http://eprints.qut.edu.au/15987/.

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The community radio sector is an important cultural resource for the Australian community. It is experiencing rapid growth with an increase in the number of licensed radio stations, however, government funding has not proportionally increased and this is threatening the financial viability of many stations. The key issue addressed in this research is the need to find ways to enhance community radio's sources of funding without imperilling its status as a not-for-profit sector. This study argues that there is no inherent conflict between entrepreneurial principles and not-for-profit principl

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El-Ghul, Saba. "A future for community radio in Australia: Funding, licensing and legislative issues." Thesis, Queensland University of Technology, 2004. https://eprints.qut.edu.au/15987/1/Saba_El-Ghul_Thesis.pdf.

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The community radio sector is an important cultural resource for the Australian community. It is experiencing rapid growth with an increase in the number of licensed radio stations, however, government funding has not proportionally increased and this is threatening the financial viability of many stations. The key issue addressed in this research is the need to find ways to enhance community radio's sources of funding without imperilling its status as a not-for-profit sector. This study argues that there is no inherent conflict between entrepreneurial principles and not-for-profit prin

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30

Taghian, Mehdi, and mikewood@deakin edu au. "Market fit, market orientation, and business performance: An empirical investigation." Deakin University. Deakin Business School, 2004. http://tux.lib.deakin.edu.au./adt-VDU/public/adt-VDU20050915.135152.

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This thesis investigated the congruence of an organisation to its intended target markets. It was hypothesised that the internal activities of an organisation are, potentially, structured in response to its market dynamics with the ultimate aim of achieving the organisational objective(s). Market fit has been conceptualised to represent the fit of an organisation to its operating market environment. The information for this study was collected from senior marketing decision makers, using a self-administered questionnaire. The sample comprised 216 companies from a mix of industries and organisa

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31

Mangano, Maria C. "The impact of the national competition policy on the marketing of agricultural products in Western Australia." Thesis, Mangano, Maria C. (1998) The impact of the national competition policy on the marketing of agricultural products in Western Australia. Masters by Research thesis, Murdoch University, 1998. https://researchrepository.murdoch.edu.au/id/eprint/51472/.

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This thesis examines the effect on statutory marketing authorities (SMAs) in Western Australia of the implementation of the national Competition Policy Reform Act, 1995 as an amendment to the Trade Practices Act, 1974 (TPA). The original Act lacked the scope necessary to ensure that all business activity in Australia, and in particular the operations of statutory marketing bodies, was subject to its provisions. The main catalyst for reform of Australia’s competition policy came with the presentation of the Report by the Independent Committee of Inquiry headed by Professor Fred Hilmer in 19

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Carter, SM. "Tobacco industry communication strategies : an Australian analysis of internal tobacco industry documents and other sources." Phd thesis, University of Sydney, 2005. http://hdl.handle.net/2123/7893.

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Groves, Ronald George. "Fourth world consumer culture: Emerging consumer cultures in remote Aboriginal communities of North-Western Australia." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 1999. https://ro.ecu.edu.au/theses/1201.

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Over the two centuries since the arrival of European settlers in Australia, the material culture and lifestyle of the indigenous Aboriginal people of Australia has undergone dramatic change. Based on qualitative fieldwork in three remote Aboriginal communities in north-western Australia, this study examines the emergence of unique consumer cultures that appear to differ significantly from mainstream Australia and indeed from other societies. The study finds that the impact of non-indigenous goods and external cultural values upon these communities has been significant. However, although anthro

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Scollen, Rebecca. "Building new theatre audiences: Post performance audience reception in action." Thesis, Queensland University of Technology, 2002. https://eprints.qut.edu.au/36428/1/36428_Digitised%20Thesis.pdf.

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The aim of this research is to arrive at an effective method for gathering and analysing nontheatregoers' reception of theatrical performance. It is anticipated that this method will provide insight into non-theatregoers' reasons for non-attendance, their reactions to theatre productions, and the likelihood that they might change their attitudes towards theatregoing and become theatre attenders in the future. A combined methodical approach to audience reception is created by adapting and combining the methods of Sauter (1986), Lidstone (1996), Knodel (1993) and Krueger (1994), and the model

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Tham, Poh Weng Electrical Engineering &amp Telecommunications Faculty of Engineering UNSW. "Managing market risks in the Australian national electricity market." Awarded by:University of New South Wales. School of Electrical Engineering & Telecommunications, 2005. http://handle.unsw.edu.au/1959.4/20834.

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The restructuring of many national and state electricity industries over the last two decades has created new sets of laws and regulations, market design and participants. Along with those changes, industry risks have also been transformed significantly. Prior to restructuring, government-owned or carefully regulated monopoly private utilities would manage most of these industry risks. With restructuring, however, both the government, through their market regulators, and industry participants need to manage a range of previous,, yet also now new, risks. While the government???s risk management

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Harrison-Hill, Tracey, and n/a. "Implications of Long Haul Travel on the Marketing of International Tourism." Griffith University. School of Tourism and Hotel Management, and School of Marketing and Management, 2001. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20060104.134512.

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Tracking studies conducted by the Australian Tourist Commission (ATC) over the last decade have revealed that Australia has a high ranking as a desired destination among US residents. However prior to the peaked effect of the Olympics, this desire had not translated into increasing numbers of visitor arrivals from the US. As travel to Australia from the US is time consuming and involves extremes of physical distance, it would be to Australia's advantage to understand better the dimensions and ramifications of long haul travel with regard to destination choice. This thesis has two objectives: t

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Harrison-Hill, Tracey. "Implications of Long Haul Travel on the Marketing of International Tourism." Thesis, Griffith University, 2001. http://hdl.handle.net/10072/366395.

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Tracking studies conducted by the Australian Tourist Commission (ATC) over the last decade have revealed that Australia has a high ranking as a desired destination among US residents. However prior to the peaked effect of the Olympics, this desire had not translated into increasing numbers of visitor arrivals from the US. As travel to Australia from the US is time consuming and involves extremes of physical distance, it would be to Australia's advantage to understand better the dimensions and ramifications of long haul travel with regard to destination choice. This thesis has two objectives: t

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Miraudo, Amanda. "Big boys don't cry : understanding barriers to seeking support for mental health problems among adolescent males." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2003. https://ro.ecu.edu.au/theses/1307.

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This study explored the possible barriers encountered by adolescents in developing and achieving positive mental health. Male adolescents in Perth, Western Australia were consulted in an attempt to provide insight into the motivating and inhibiting factors influencing help-seeking as a coping strategy. Barriers to seeking help for mental health problems were investigated through the inductive process of grounded theory (Glaser & Strauss, 1967) to obtain a more detailed understanding of help-seeking than previous studies have provided; The study found that the coping responses most frequently e

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Mazzarol, Timothy W. "An examination of the factors critical to the establishment and maintenance of competitive advantage for education services enterprises within international markets." Curtin University of Technology, School of Management, 1997. http://espace.library.curtin.edu.au:80/R/?func=dbin-jump-full&object_id=11004.

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The principal focus of the present study was to examine the factors critical to the development and maintenance of a competitive advantage for education institutions operating in international markets. International education involves over 1.3 million students' world wide, and injects billions of dollars into the economies of supplier nations. Despite its importance, little empirical research is available on the international marketing of education. This study draws together research from services marketing, industrial and organisational economics, strategic management and various studies and

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Bagnato, Annunziata Teresa. "Postharvest improvement of Cavendish banana quality and shelf life /." Title page, table of contents and abstract only, 2002. http://web4.library.adelaide.edu.au/theses/09PH/09phb147.pdf.

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Ward, Antony. "Acquisition of service product knowledge." Thesis, Queensland University of Technology, 1995.

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Baron, Michael. "Integration of marketing communications in historical development: informational content analysis of websites and magazine advertisements in Australia." Thesis, Curtin University, 2008. http://hdl.handle.net/20.500.11937/992.

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It has taken advertisers many years to develop integrated advertising communication strategies that could incorporate many or all traditional marketing communication channels that developed separately, such as billboards, magazine advertising, television and radio. All of the marketing communication channels were usually integrated with one another in order to produce messages that were comprehensive as well as unified across all of these channels. However, the rapid development and growth of Internet communications resulted in the need to review traditional approaches towards advertising to a

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Zhang, Jie (Olivia). "The exploration of consumer power in online brand communities : a comparison case study in Australia and China." Thesis, Queensland University of Technology, 2008. https://eprints.qut.edu.au/26373/1/Jie_Zhang_Thesis.pdf.

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Aided by the development of information technology, the balance of power in the market place is rapidly shifting from marketers towards consumers and nowhere is this more obvious than in the online environment (Denegri-Knott, Zwick, & Schroeder, 2006; Moynagh & Worsley, 2002; Newcomer, 2000; Samli, 2001). From the inception and continuous development of the Internet, consumers are becoming more empowered. They can choose what they want to click on the Internet, they can shop and transact payments, watch and download video, chat with others, be it friends or even total strangers. Especially in

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Zhang, Jie (Olivia). "The exploration of consumer power in online brand communities : a comparison case study in Australia and China." Queensland University of Technology, 2008. http://eprints.qut.edu.au/26373/.

Testo completo

Abstract (sommario):

Aided by the development of information technology, the balance of power in the market place is rapidly shifting from marketers towards consumers and nowhere is this more obvious than in the online environment (Denegri-Knott, Zwick, & Schroeder, 2006; Moynagh & Worsley, 2002; Newcomer, 2000; Samli, 2001). From the inception and continuous development of the Internet, consumers are becoming more empowered. They can choose what they want to click on the Internet, they can shop and transact payments, watch and download video, chat with others, be it friends or even total strangers. Especially in

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45

Insch, Andrea. "The Effects of Marketing Organisation on the Delivery of Added Value: A Historical Comparison of Australia's Beef and Chicken Meat Marketing Systems." Thesis, Griffith University, 2006. http://hdl.handle.net/10072/367818.

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Abstract (sommario):

This thesis examines how the organisation of marketing activities in Australia’s beef and chicken meat segments shaped the major forms of value exchanged in these two meat marketing systems. Separate contributions from agribusiness, marketing, and business history on the effects of marketing organisation on the delivery of value are reviewed and integrated. This review demonstrates that research has attempted to keep pace with changes in the configuration of agri-food value chains to understand shifting demand patterns and associated value orientations. But, in focusing on a limited number of

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46

Nosaka, Kaoru. "Encroaching on Freedoms? Values related to freedom and readiness to accept social marketing activities in Australia and Japanese students." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2011. https://ro.ecu.edu.au/theses/374.

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Abstract (sommario):

Do Australian and Japanese university students feel that social marketing is encroaching on their freedoms or empowering them? For example, how do they react to social marketing messages such as ‘Don’t Drink and Drive’ and ‘Reduce, Reuse, Recycle’? Social marketing activities include advocating for environmental change, laws, and regulations as well as making recommendations to individuals to change behaviours to promote the good of society; however, some people believe that such activities are attempts to control people, infringing upon their individual freedom. While behavioural models and t

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47

Hall, Edward John. "The influence of occasion on consumer choice: an occasion based, value oriented investigation of wine purchase, using means-end chain analysis." Title page, contents and abstract only, 2003. http://web4.library.adelaide.edu.au/theses/09PH/09phh1756.pdf.

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Includes list of Supplementary refereed publications relating to thesis; and of Refereed conference papers, as appendix 1 Includes bibliograhical references (p. 316-343) Focusses particularly on the purchase of wine and the factors that influence consumer choice and the values that drive the decision process across different consumption occasions. The effectiveness of occasion as part of the theoretical model of means-end chain analysis is investigated, as well as the feasibility of occasion in the Olsen and Thach (2001) conceptual framework of consumer behavior relating to wine.

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48

Gupta, Himanshu. "Social Media Alcohol Marketing and Its Impact on Young People’s Alcohol Use: A Comparison between India and Australia." Thesis, Curtin University, 2018. http://hdl.handle.net/20.500.11937/75665.

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Abstract (sommario):

A cross-national comparison of 1) marketing strategies used by leading Indian and Australian alcohol brands on their official social media (SM) pages and 2) the association between exposure to SM alcohol marketing and alcohol use among young Indians and Australians, was conducted. Results suggest that alcohol companies tailor strategies to specific national contexts to engage users with these strategies. Significant associations were identified between alcohol-related content posted on SM and young people’s alcohol use.

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Chowdhury, Md Raqibuddin. "Globalisation, international education and the marketing of TESOL: student identity as a site of conflicting forces." Monash University. Faculty of Education, 2008. http://arrow.monash.edu.au/hdl/1959.1/68680.

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Abstract (sommario):

This study provides a critique of institutional discourses that are informed by race, culture and identity, learning constraints and particular constructions of English and offers ways of thinking that encourage multiplicity and complexity. Its principal aim is to probe issues relating to the identity formation of international TESOL students in the context of the globalisation of international education. To achieve this aim, the study poses questions about the commodification of the TESOL machinery through marketing programmes and its impact on international TESOL students. In addressing thes

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50

Rekhy, Reetica. "Investigation of Interventions for Increasing Consumption of Fruit and Vegetables in Australia for Better Health." Thesis, The University of Sydney, 2016. http://hdl.handle.net/2123/15823.

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Abstract (sommario):

This thesis investigates novel strategies for increasing consumption of fruit and vegetables for better health. The literature review analysed the effectiveness of global social marketing campaigns promoting consumption of fruit and vegetables. The research experiments focused on studying interventions for increasing vegetable consumption in Australia. The first experiment was a national online survey designed to evaluate the Veggycation website and its appeal to particular demographic groups of consumers. The second experiment investigated top-of-mind health benefits consumers perceive about

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