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Articoli di riviste sul tema "Marketing Australia"

Autore: Grafiati

Pubblicato: 10 dicembre 2022

Ultima modifica: 31 luglio 2025

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1

Carroll, Tom E., and Laurie Van Veen. "Public Health Social Marketing: The Immunise Australia Program." Social Marketing Quarterly 8, no. 1 (2002): 55–61. http://dx.doi.org/10.1080/15245000212542.

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The case study presented here represents the application of social marketing theory and practice to increase the levels of full age-appropriate childhood immunization as part of the Immunise Australia Program. In 1995, an Australian Bureau of Statistics survey found that only 33% of Australian children up to 6 years of age were fully immunized according to the schedule being recommended at the time, and 52% were assessed as being fully immunized according to the previous schedule (ABS, 1996). In response to this situation, the Australian Government formulated the Immunise Australia Program. Th

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Dwyer, Larry, Tien Pham, Peter Forsyth, and Ray Spurr. "Destination Marketing of Australia." Journal of Travel Research 53, no. 3 (2013): 281–95. http://dx.doi.org/10.1177/0047287513497836.

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3

Khamis, Susie. "The ironic marketing of heritage and nostalgia: the branding of Bushells tea, 1983-c.1990." Journal of Historical Research in Marketing 8, no. 3 (2016): 358–74. http://dx.doi.org/10.1108/jhrm-06-2014-0015.

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Purpose This study aims to examine and contextualize the growing salience of nostalgic motifs in the promotion of Bushells Tea from the early 1980s to the early 1990s. It aims to analyze the ironic foregrounding of a rural aesthetic as a strategic evasion of growing concerns in popular media about the globalization of the Australian economy and the concomitant “takeover” of iconic Australian brands, including Bushells, by multinational corporations. Design/methodology/approach This article draws on three main materials: a collection of Bushells advertisements (from newspapers, magazines and te

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Savage, T. M. "CRUDE OIL MARKETING DEREGULATION." APPEA Journal 28, no. 1 (1988): 366. http://dx.doi.org/10.1071/aj87031.

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The Australian Government's decision to deregulate indigenous crude oil marketing from 1 January 1988 brings to an end the period of the Government's involvement in this area of the petroleum industry. The determination of price, the development and monitoring of administrative procedures to ensure equitable allocation of indigenous crude, and the resolution of differing views between producers, refiners and marketers were all areas where Government was actively involved. While the extent of future involvement is uncertain, the policy changes put a different dimension on exploration and produc

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Graham, Peter. "Public Sector Marketing in Australia:." Journal of Nonprofit & Public Sector Marketing 3, no. 3-4 (1995): 85–109. http://dx.doi.org/10.1300/j054v03n03_07.

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6

Crouch, Geoffrey I., Lance Schultz, and Peter Valerio. "Marketing international tourism to Australia." Tourism Management 13, no. 2 (1992): 196–208. http://dx.doi.org/10.1016/0261-5177(92)90061-b.

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7

Hassam, Andrew. "Indian movies, brand Australia and the marketing of Australian cosmopolitanism." Australasian Journal of Popular Culture 2, no. 3 (2013): 335–49. http://dx.doi.org/10.1386/ajpc.2.3.335_1.

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8

Altschwager, Teagan, Jodie Conduit, Tatiana Bouzdine-Chameeva, and Steve Goodman. "Branded marketing events: engaging Australian and French wine consumers." Journal of Service Theory and Practice 27, no. 2 (2017): 336–57. http://dx.doi.org/10.1108/jstp-04-2015-0108.

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Purpose The purpose of this paper is to introduce the term branded marketing events (BMEs), and examine the role of its experiential components as a strategic tool for the facilitation of customer brand engagement. This study examines five experiential components of BMEs at events held in Australia and France to determine their respective impact on customer brand engagement. Design/methodology/approach Surveys were distributed to attendees of ten events by six wine brands in South Australia, and six events in five sub-regions of Bordeaux. Findings Findings suggest that BMEs influence customers

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9

Goh, Edmund, Sandy Nguyen, and Rob Law. "Marketing private hotel management schools in Australia." Asia Pacific Journal of Marketing and Logistics 29, no. 4 (2017): 880–89. http://dx.doi.org/10.1108/apjml-09-2016-0183.

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Purpose The purpose of this paper is to explore the perceptions of 46 hotel management students from four leading private hotel management schools (PHMS) in Australia on their decision in choosing a PHMS over a traditional public university. Design/methodology/approach Employing the theory of planned behaviour as a theoretical framework, the qualitative interview data identified ten key attitudes, four reference groups and four perceived difficulties as potential motivators of students deciding to enrol in PHMS. Findings This paper identified reputation of school and industry placement opportu

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10

Saha, Nipa. "Advertising food to Australian children: has self-regulation worked?" Journal of Historical Research in Marketing 12, no. 4 (2020): 525–50. http://dx.doi.org/10.1108/jhrm-07-2019-0023.

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Purpose This paper aims to outline the historic development of advertising regulation that governs food advertising to children in Australia. Through reviewing primary and secondary literature, such as government reports and research, this paper examines the influence of various regulatory policies that limit children’s exposure to food and beverage marketing on practices across television (TV), branded websites and Facebook pages. Design/methodology/approach This paper reviews studies performed by the food industry and public health researchers and reviews of the evidence by government and no

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11

Kaynak, Erdener, and Alma Whiteley. "Retail bank marketing in Western Australia." International Journal of Bank Marketing 17, no. 5 (1999): 221–33. http://dx.doi.org/10.1108/02652329910292693.

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12

Ahmed, Zafar U., M. Sadiq Sohail, Chris Myers, and Chan Pui San. "Marketing of Australia to Malaysian Consumers." Services Marketing Quarterly 28, no. 2 (2006): 57–78. http://dx.doi.org/10.1300/j396v28n02_04.

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13

Ellis, Robert B., and David S. Waller. "Marketing education in Australia before 1965." Australasian Marketing Journal (AMJ) 19, no. 2 (2011): 115–21. http://dx.doi.org/10.1016/j.ausmj.2011.03.003.

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14

Burfitt, Annie. "Marketing Australia overseas—a corporate perspective." International Journal of Hospitality Management 7, no. 4 (1988): 321–32. http://dx.doi.org/10.1016/0278-4319(88)90043-6.

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15

McColl-Kennedy, Janet R. "Special issue on services marketing: Australia." Journal of Business Research 54, no. 3 (2001): 185–87. http://dx.doi.org/10.1016/s0148-2963(00)00123-5.

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16

Carlsen, Jack, and Ross Dowling. "Wine Tourism Marketing Issues in Australia." International Journal of Wine Marketing 10, no. 3 (1998): 23–32. http://dx.doi.org/10.1108/eb008684.

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17

Polonsky, Michael Jay, Les Carlson, Stephen Grove, and Norman Kangun. "International environmental marketing claims." International Marketing Review 14, no. 4 (1997): 218–32. http://dx.doi.org/10.1108/02651339710173426.

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Examines the differences in types of environmental claims used in advertisements in Australia, Canada, the UK and USA. The advertisements are examined using a content analysis schema with four categories (product orientation, process orientation, image orientation or environmental fact) which have been developed and reported in the literature. The four types of environmental advertisements can be “compressed” into two groups: substantive claims (product and process based) and posturing claims (image and environmental fact based). Suggests that claims in advertisements may be a proxy for firm b

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18

Waldby, Catherine, Tereza Hendl, Ian Kerridge, et al. "The direct-to-consumer market for stem cell-based interventions in Australia: exploring the experiences of patients." Regenerative Medicine 15, no. 1 (2020): 1238–49. http://dx.doi.org/10.2217/rme-2019-0089.

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The prevalence of businesses selling autologous stem cell-based interventions to patients in Australia has raised serious concerns about how weaknesses in regulation have enabled the emergence of an industry that engages in aggressive marketing of unproven treatments to patients. Little is known about how patients experience this marketing and their subsequent interactions with practitioners. This paper reports results from 15 semistructured interviews with patients and carers, and also draws upon discussion conducted with patients, carers and family members (22 participants) in a workshop set

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19

Anderson, Barbara. "Marketing: A Professional Issue." Health Information Management 24, no. 3 (1994): 101–3. http://dx.doi.org/10.1177/183335839402400306.

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Sinclair, John, and Barry Carr. "Making a market for Mexican food in Australia." Journal of Historical Research in Marketing 10, no. 2 (2018): 175–90. http://dx.doi.org/10.1108/jhrm-07-2017-0042.

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PurposeThe purpose of this paper is to account for the remarkable proliferation of Mexican restaurants and tequila bars in contemporary urban Australia, in the absence of any geographical contiguity, historical connection or cultural proximity between Australia and Mexico.Design/methodology/approachThe paper traces how the particularities of direct cultural contact, interpersonal networks and grass-roots entrepreneurism can open up new markets, and how the ground is, thus, prepared for subsequent large-scale international corporate entry to those markets. This research is based on interviews w

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Contois, Emily J. H. "“He just smiled and gave me a Vegemite sandwich”." Journal of Historical Research in Marketing 8, no. 3 (2016): 343–57. http://dx.doi.org/10.1108/jhrm-06-2015-0019.

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Purpose Through a case study of J. Walter Thompson and Kraft’s efforts to market Vegemite in the USA in the late 1960s, this paper aims to explore transnational systems of cultural production and consumption, the US’s changing perception of Australia and the influence of culture on whether advertising fails or succeeds. Design/methodology/approach This paper draws from archival primary sources, including advertisements and newspapers, as well as secondary literatures from the fields of advertising history, food studies and transnational studies of popular culture. Findings Although J. Walter T

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22

KENELEY, MONICA J. "Marketing the Message: The Making of the Market for Life Insurance in Australia, 1850–1940." Enterprise & Society 16, no. 4 (2015): 929–56. http://dx.doi.org/10.1017/eso.2015.40.

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During the late nineteenth century, sales of life insurance products in Australia increased at a rapid rate. An investigation of the way in which life insurance products were targeted to the consumers provides insights not only into the marketing approaches, but also the changing nature of the mutual organization. This article uses a “stages” approach to analyze the evolution of the marketing message. The experience of Australian mutual insurers suggests that marketing strategies, as with other types of organizational skills, evolve in response to both the prevailing business environment and t

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23

Vimalkumar, Patel. "US- Based Brand Launching Guidelines on Amazon Australia." Journal of Scientific and Engineering Research 9, no. 1 (2022): 155–63. https://doi.org/10.5281/zenodo.11216480.

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This whitepaper serves as an in-depth guide for US-based brands aiming to extend their market presence and establish a successful foothold in the thriving e-commerce landscape of Amazon Australia. Despite the relatively nascent stage of the Australian market, its unique characteristics and growth potential make it a strategic avenue for expansion. The document navigates through crucial aspects of entering the Australian market, encompassing account setup, financial considerations, product research, and marketing strategies tailored to Amazon Australia's evolving dynamics. Additionally, it shed

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24

Wu, Hao. "Wuyutai Business Plan." Journal of Finance Research 3, no. 1 (2019): 1. http://dx.doi.org/10.26549/jfr.v3i1.984.

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Wuyutai founded in 1887, it has been over 130 year’s history. As a Chinese tea brand, Wuyutai brand enters into Australia market is difficult. It has to keep Chinese traditional culture to make sure Australia consumer can accept this new brand and Chinese tea product. And Australia market have already fulfilled tea product from premium class product to lower price class product like T2 brand and Lipton brand. Those exist brands have stray in Australia market for long years. Especially Lipton brand, it also can buy it in China market. Wuyutai have to face powerful Competitor in Australia market

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Hanemann, Michael, and Michael Young. "Water rights reform and water marketing: Australia vs the US West." Oxford Review of Economic Policy 36, no. 1 (2020): 108–31. http://dx.doi.org/10.1093/oxrep/grz037.

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Abstract We consider the connection between water marketing and the modification of property rights to water in Australia, highlighting the Australian’s distinctiveness through a contrast with water rights in the western US (especially California). Australia started out the same as California, but in the 1880s it abandoned California’s system and adopted a new approach, ending the common law property right to water and creating a statutory right that could be modified by administrative fiat. This shifted the arena for dispute resolution from courts to parliaments. It eliminated the seniority i

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Crawford, Robert, and Matthew Bailey. "Speaking of research: oral history and marketing history." Journal of Historical Research in Marketing 10, no. 1 (2018): 107–28. http://dx.doi.org/10.1108/jhrm-02-2017-0007.

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Purpose The purpose of this paper is to explore the value of oral history for marketing historians and provide case studies from projects in the Australian context to demonstrate its utility. These case studies are framed within a theme of market research and its historical development in two industries: advertising and retail property. Design/methodology/approach This study examines oral histories from two marketing history projects. The first, a study of the advertising industry, examines the globalisation of the advertising agency in Australia over the period spanning the 1950s to the 1980s

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Elliott, Reg. "Credit Unions in Australia." International Journal of Bank Marketing 4, no. 2 (1986): 58–64. http://dx.doi.org/10.1108/eb010778.

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Krisjanous, Jayne, and Djavlonbek Kadirov. "“Migrants Are Splendid Types”." Journal of Macromarketing 38, no. 4 (2018): 425–40. http://dx.doi.org/10.1177/0276146718802887.

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Human migration is often a result of flight from post-conflict socio-economic disintegration, where dysfunctional marketing systems exacerbate the suffering of people. Despite the potential trauma and disruption incurred, a move away to systems perceived to be better are favored. Using a historical research approach, this article focuses on the end of World War II that heralded an unprecedented humanitarian crisis involving millions of displaced persons, marshalled in Displaced Persons’ (DP) Camps. This investigation focuses on the “Beautiful Balts” megamarketing campaign in Australia, the pro

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VAN DER ENG, PIERRE. "Turning Adversity into Opportunity: Philips in Australia, 1945-1980." Enterprise & Society 19, no. 1 (2017): 179–207. http://dx.doi.org/10.1017/eso.2017.12.

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Philips Australia, the Australian subsidiary of Dutch MNE Philips Electronics, experienced difficulties during 1942–1943, when it came close to being nationalized as enemy property. In response, the company set out to improve its reputation in the local radio parts and electronics industry and in Australian markets. Its strategy of embedding itself in Australian society served the purpose of improving company performance and influencing the government policies that guided the rapid development of Australia’s postwar electronics industry. With this strategy, Philips Australia minimized the risk

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Singh, Monalisa, and Dilfraz Singh. "ETHICAL ISSUES IN MARKETING: CASES OF AUSTRALIA." International Journal of Advanced Research 4, no. 11 (2016): 2037–39. http://dx.doi.org/10.21474/ijar01/2308.

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Widing, Robert E. "Marketing Research in Australia and New Zealand." Australasian Marketing Journal (AMJ) 8, no. 2 (2000): 59–62. http://dx.doi.org/10.1016/s1441-3582(00)70191-1.

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Pan, Grace Wen, and Eric Laws. "Tourism marketing opportunities for Australia in China." Journal of Vacation Marketing 8, no. 1 (2002): 39–48. http://dx.doi.org/10.1177/135676670200800105.

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Kropp, Fredric, Stephen J. S. Holden, and Anne M. Lavack. "Cause-related marketing and values in Australia." International Journal of Nonprofit and Voluntary Sector Marketing 4, no. 1 (1999): 69–80. http://dx.doi.org/10.1002/nvsm.57.

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Miller, Dale, and Bill Merrilees. "Department store innovation: David Jones Ltd., Australia, 1876-1915." Journal of Historical Research in Marketing 8, no. 3 (2016): 396–415. http://dx.doi.org/10.1108/jhrm-01-2014-0001.

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Purpose The purpose of this paper is to investigate the historical contributions of complex innovations (both creative and tactical components) in a formative period in a major Australian department store, David Jones Ltd. Design/methodology/approach The study uses a context-specific lens to examine complex retail innovation. The study adopts a longitudinal design with the focus on a single firm, which met the inclusion criteria. Data collection was predominately from company archival materials and publicly available documents, including newspapers. Findings An in-depth analysis of two complex

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Duff, Cameron. "Alcohol Marketing and the Media: What are Alcohol Advertisements Telling US?" Media International Australia 108, no. 1 (2003): 13–21. http://dx.doi.org/10.1177/1329878x0310800105.

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The marketing and promotion of alcohol have attracted considerable controversy in Australia in recent years. Many researchers argue that the active promotion of alcohol has led to increases in alcohol consumption in Australia, particularly among the young, as well as a range of alcohol-related harms and problems. Others contest this view, whilst the alcohol industry itself contends that alcohol advertising is more concerned with winning and maintaining ‘market share’ than with attracting new drinkers. As such debates intensify, it is timely to consider changes in the content and format of alco

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Dickenson, Jackie. "The Woman’s Budget Bureau: friendship and consumption in Australia." Journal of Historical Research in Marketing 8, no. 3 (2016): 434–51. http://dx.doi.org/10.1108/jhrm-08-2014-0024.

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Purpose This paper aims to reveal the marshalling of an emotion – loneliness – over time for the construction of relationships between advertisers and consumers between 1909 and 1934, paying attention to the shifting contexts in which these relationships were built, maintained and extended. It also draws attention to the ways in which advertising and marketing work in society, and advances the understanding of the development of consumer culture in Australia. Design/methodology/approach The paper uses textual analysis of letters from readers and editorial content published in the magazine over

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Michael, Noela, Reynold James, and Ian Michael. "Australia’s cognitive, affective and conative destination image: an Emirati tourist perspective." Journal of Islamic Marketing 9, no. 1 (2018): 36–59. http://dx.doi.org/10.1108/jima-06-2016-0056.

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Purpose The purpose of this study is to understand the destination image perceptions about Australia – a Western culture country – as held by the rapidly increasing, high spending, culturally dissimilar new segment of travellers, the Emiratis[1] from the United Arab Emirates (UAE). Design/methodology/approach A qualitative methodology was used to understand the cognitive, affective and conative images of Australia. A structured categorisation matrix was used to analyse the data so that only aspects fitting the matrix were selected. Findings Within the cognitive variable, Australia was found to

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Mortimer, Gary, Larry Neale, Syed Fazal E. Hasan, and Benjamin Dunphy. "Investigating the factors influencing the adoption of m-banking: a cross cultural study." International Journal of Bank Marketing 33, no. 4 (2015): 545–70. http://dx.doi.org/10.1108/ijbm-07-2014-0100.

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Purpose – Little is known about the adoption of mobile banking technologies in emerging Asian economies. The purpose of this paper is to empirically examine the motivators that influence a consumer’s intentions to use mobile banking. Design/methodology/approach – A web-based survey was employed to collect data from 348 respondents, split across Thailand and Australia. Data were analysed by employing exploratory and confirmatory factor analyses, path and invariance analyses. Findings – The findings indicate that for Australian consumers, perceived ease of use, perceived usefulness (PU) and perc

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Di, Xiangyu. "Meriton’s Strong development in Australia and its globalization." BCP Business & Management 34 (December 14, 2022): 143–49. http://dx.doi.org/10.54691/bcpbm.v34i.3006.

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With the sustainable development of Australia’s property development, there are a considerable number of investors presenting a dramatic interest in Australian real estate. Not only that, the boom of immigration in Australia leads to the undersupply of the Australian real estate market. For this reason, the success of the immigrant market will increase the domestic competitiveness of Australian property development companies. In this situation, the leader of Australia’s property development, Meriton have published a series of strategy to occupy the immigrant market and it is also incredibly si

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Romm, Tsilia, Paul Patterson, and Constance Hill. "Overseas Students in Australia:." Journal of Marketing for Higher Education 5, no. 2 (1994): 31–52. http://dx.doi.org/10.1300/j050v05n02_03.

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McArthur, Ellen, Krzysztof Kubacki, Bo Pang, and Celeste Alcaraz. "The Employers’ View of “Work-Ready” Graduates: A Study of Advertisements for Marketing Jobs in Australia." Journal of Marketing Education 39, no. 2 (2017): 82–93. http://dx.doi.org/10.1177/0273475317712766.

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This study of job advertisements extends our understanding of how employers, rather than researchers, describe the specific skills and attributes sought in candidates for employment in graduate marketing roles in Australia. The article presents the findings of a content analysis of 359 marketing job advertisements downloaded in 2016, in two periods 6 months apart, from the dominant job finding website in Australia, seek.com.au. These data offer detailed primary records authored by employers, and set the research apart from most studies, which rely on generic variables imposed by academics, des

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de Meyrick, Julian. "Tobacco smoking's changing trajectory in Australia." Journal of Business Research 63, no. 2 (2010): 161–65. http://dx.doi.org/10.1016/j.jbusres.2009.02.010.

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Maynard, Margaret. "Fashion and Air Travel: Australian Photography and Style." Costume 51, no. 1 (2017): 103–20. http://dx.doi.org/10.3366/cost.2017.0007.

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The expansion of commercial air travel in Australia after the Second World War caused significant changes to women's fashion and its marketing in this country. The developing technology of aeroplanes as commercial carriers meant European clothes and ideas reached Australia increasingly rapidly. A long-term sense of stylistic inferiority diminished and the sometimes unquestioning acceptance of imported style was challenged. As post-war retailers expanded their product range, they sought possibilities to market Australian designed and made garments both in Europe and the US. Using co-marketing w

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Koo, Bon-Ki, Timothy J. Lee, and Tae-Hong Ahn. "Marketing Strategies for Casinos: A Case for Australia." Tourism Analysis 17, no. 2 (2012): 245–51. http://dx.doi.org/10.3727/108354212x13388995268066.

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Seidman, Lorne H. "Regulation of Marketing in Australia: An Obstacle Removed." Anglo-American Law Review 19, no. 3 (1990): 250–60. http://dx.doi.org/10.1177/147377959001900304.

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Harris, G. "Literature-based marketing applications for pharmaceuticals in Australia." International Journal of Pharmaceutical Medicine 14, no. 4 (2000): 207–12. http://dx.doi.org/10.1097/00124363-200008000-00008.

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Wilkinson, Ian F., and Constant Cheng. "Perspectives: Multicultural Marketing in Australia: Synergy in Diversity." Journal of International Marketing 7, no. 3 (1999): 106–25. http://dx.doi.org/10.1177/1069031x9900700308.

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Rae, Ian D. "Vitamin A and Australian Fish Liver Oils." Historical Records of Australian Science 25, no. 1 (2014): 55. http://dx.doi.org/10.1071/hr14005.

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Research by an organic chemist at the University of Melbourne and support from Australia's Council for Scientific and Industrial Research provided the basis for a wartime industry when Australia was unable to maintain access to traditional supplies of cod liver oil from Britain and Norway in the 1940s. Two major pharmaceutical companies gathered oil from the livers of sharks in southern Australia that was rich in vitamin A, and so met domestic and military needs for this nutritional supplement. Other companies joined in and by the end of the war Australia had a flourishing industry that derive

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Beirman, David. "Destination marketing: The marketing of Israel in Australia and the south-west Pacific." Journal of Vacation Marketing 6, no. 2 (2000): 145–53. http://dx.doi.org/10.1177/135676670000600205.

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Ville, Simon. "“Making Connections”: Insights into Relationship Marketing from the Australasian Stock and Station Agent Industry." Enterprise & Society 10, no. 3 (2009): 423–48. http://dx.doi.org/10.1017/s1467222700008120.

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Relationship marketing has received little attention from business historians who have favored the study of branding, associational advertising, market research, and the role of marketing agencies, particularly in relation to modern consumer manufacturing. Although the term relationship marketing is of recent origin, we analyze its practice under a different guise, “connections,” over several centuries: we draw on the extensive archival evidence of a rural business services industry in Australia and New Zealand. Relationship marketing's emphasis upon close and enduring individual customer rela

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