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Tesi sul tema "Marketing producers"

Autore: Grafiati
Pubblicato: 4 giugno 2021
Ultima modifica: 1 febbraio 2022

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1

Thomson, Tamara-Jo. "Marketing opportunities for Manitoba feeder cattle producers". Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1999. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape7/PQDD_0001/MQ41637.pdf.

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2

Sowe, Amadou. "The marketing of horticultural produce from micro-scale producers in the Gambia". Thesis, University of Reading, 2003. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.288680.

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3

Goldberg, Andra Kellum 1955. "OPTIMAL MARKETING STRATEGIES FOR ARIZONA COTTON PRODUCERS, 1975-1985". Thesis, The University of Arizona, 1987. http://hdl.handle.net/10150/276459.

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This study concerns the analysis of marketing strategies for Arizona cotton producers. Cash sale, forward contracting, futures contracting, and cooperative marketing strategies were evaluated for the years 1975 through 1985. Unique to this study was the use of variable cotton quality to calculate revenues for Arizona growers. Stochastic dominance and mean-variance analysis were the tools used to analyze the data. The results indicate that: (1) stochastic dominance was successful in reducing the efficient set found with mean-variance analysis; (2) given the model assumptions, forward contracting early in the production year was the dominant strategy for the grower defined by the model as risk averse; and (3) the results of the analysis were not significantly different when only strict low middling was used.
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4

FERREIRA, VICTOR MENDES REDOVALIO. "INTERNATIONAL MARKETING STRATEGIES: A CASE STUDY WITH ORGANIC COFFEE PRODUCERS IN BRAZIL". PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2007. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=10113@1.

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O café é hoje o segundo maior gerador de riquezas no planeta, ficando atrás apenas do petróleo. Dentre os US$ 91 bilhões movimentados anualmente pelo mercado do café, apenas 9% ficam com os países produtores. No Brasil, maior país produtor e exportador de café verde, os pequenos produtores buscam, através do cultivo de cafés especiais (como o café orgânico) e da produção de cafés industrializados, a valorização do produto exportado, melhorando assim a rentabilidade das exportações. No entanto, são poucas as empresas brasileiras desse porte que conseguem se consolidar no mercado internacional, principalmente no segmento de cafés industrializados. Diante desse cenário, tornar-se relevante analisar as empresas desse perfil, que já exportam, para identificar as estratégias adotadas para a comercialização do produto no mercado internacional e os resultados obtidos através delas. Para isso, um estudo de caso foi realizado com 2 empresas exportadoras de café orgânico, ambas objetivando atuar tanto no segmento de cafés verdes quanto no de industrializados. O resultado da análise aponta que, apesar de embora a estrutura pequena e familiar afete negativamente os negócios, principalmente no que diz respeito ao comprometimento financeiro e gerencial do negócio, e do fato de adotarem estratégias diferentes, ambas conseguem ser bem sucedidas na exportação do produto in natura. Ainda assim, não há como identificar qual das duas é mais bem sucedida nesse segmento. Já no segmento de cafés industrializados essa dúvida é eliminada, pois apenas uma das empresas consegue exportar seu produto. Por fim, constatou-se que, independentemente das estratégias adotadas pelas empresas, o ambiente externo às organizações é consideravelmente mais vantajoso para a exportação de café verde do que de café industrializado.
Coffee is the world`s second biggest wealth producer, but only 9% remain with the coffee producers. In Brazil, world`s major producing country and exporter of green coffee, the small and medium producers, through the harvesting of special coffees (such as the organic) and through the production of industrialized coffee, try to increase the value of their exported products. By doing so, they expect to increase their profitability. However, few small and medium size Brazilian organizations are able to successfully establish themselves in the international marketplace, especially in the industrialized coffee segment. Given this situation, it becomes relevant to analyze the companies with this profile, that already export, in order to identify the strategies adopted by them for commercializing the product in the international marketplace, and also to identify the outcomes obtained by the adoption of these strategies. In order to do that, a case study was conducted with two Brazilian organic coffee exporter companies, both aiming at both coffee segments, green and industrialized. The analysis` outcomes indicate that, although the small and family-run business characteristics affect the export business in a negative way, especially when regarding the necessary financial and managerial compromises, and the fact that each adopts different international marketing strategies, both are successful in exporting the green coffee. Still, it cannot be determined which company has the best performance in this segment. This doubt does not exist when analyzing the industrialized coffee segment, since only one of the studied companies is successful in exporting its product in this segment. Lastly, it was revealed that, independently from the strategies adopted by the companies, the external environment, which surrounds the studied organizations, present far more advantages for the export of the green coffee, rather than the industrialized.
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Kazmierczak, Tamra Kirkpatrick. "The Horticultural Producers Federation : a comprehensive approach for addressing the problems of small-scale vegetable marketing cooperatives /". Thesis, This resource online, 1990. http://scholar.lib.vt.edu/theses/available/etd-03122009-040752/.

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6

Smith, Allister John. "A study of export performance as related to Cape vegetable producers". Thesis, Stellenbosch : Stellenbosch University, 2002. http://hdl.handle.net/10019.1/52708.

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Thesis (MBA)--Stellenbosch University, 2002.
ENGLISH ABSTRACT: The aim of this study is to define export performance and to identify factors which influence or improve export performance. There is a considerable lack of coherence among scholars on what export performance is; from whose viewpoint to measure it, namely the government, the company, the product or the specific market exported to and the time frame. A variety of factors was found to influence export performance positively and these are tested on a Cape Town based pumpkin exporter. It was concluded that net profit is the only consistently valid measure of export performance .. To achieve success in exports require the expertise of overseas distributors and agents as well as a world-oriented approach where delivery and services is important. When exporting a perishable agricultural product it is important to compete on superior quality and to concentrate on a few major markets. Success in any export venture depends primarily on top-management commitment, management being prepared to endure setbacks in order to become successful and channelling its attitude towards risk-taking into positively influencing export performarice.
AFRIKAANSE OPSOMMING: Die doel van hierdie studie is om uitvoerprestasie te meet en die faktore wat uitvoerprestasie bepaal, te identifiseer. Daar is teenstrydigheid tussen navorsers oor presies wat uitvoerprestasie is, asook die uitgangspunt vanwaar dit gemeet word, naamlik die regering, die maatskappy, die produk, die spesifieke mark waarheen uitgevoer word en die tydraam. 'n Verskeidenheid faktore is geïdentifiseer wat uitvoerprestasie positief beïnvloed en dit word getoets op 'n Kaapstadse pampoenuitvoerder. Daar is gevind dat nettowins die enigste betroubare en geldige maatstaf is om uitvoerprestasie te meet. Die gebruik van oorsese verspreiders en agente, asook 'n wêreld-georiënteerde benadering van lewering en diens is belangrik vir suksesvolle uitvoere. Wanneer 'n bederfbare landbouproduk uitgevoer word, is dit belangrik om mee te ding op grond van voortreflike diens en deur te konsentreer op 'n paar hoofmarkte. Sukses in enige uitvoerprojek hang hoofsaaklik af van die toewyding van topbestuur, of bestuur bereid is om terugslae te verduur ten einde suksesvol te raak en deurdat bestuur sy benadering jeens risiko in die regte rigting kanaliseer ten einde uitvoere positief te beïnvloed.
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7

McCorkle, Dean Alexander. "Measuring the impact of an intensive commodity price risk management education program on agricultural producers". Texas A&M University, 2003. http://hdl.handle.net/1969.1/2281.

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The purposes of the study were to measure change in knowledge, adoption of practices, and economic impact, and to investigate relationships between selected personal and business parameters, and satisfaction, knowledge, adoption of practices, and economic impact of the Master Marketer program and marketing clubs. A census was attempted to collect data from the 520 Master Marketer graduates and 1,058 marketing club members. Using recommendations from Dillman (2000), data from participants were collected using two mail questionnaires. This process yielded 326 usable responses from Master Marketer graduates for a return rate of 62.7%, and 407 usable responses from marketing club members for a response rate of 38.4%. Master Marketer respondents had a statistically significant increase in selfperceived knowledge with a change in mean score of 2.06 (pre-knowledge mean = 3.33, post-knowledge mean = 5.40, where 1 = low, and 7 = excellent). Using a paired samples t-test, the 2-tail level of significance was beyond the .05 level of significance. Marketing club respondents also showed a statistically significant increase in self-perceived knowledge. Adoption of price risk management practices was measured with an adjusted response scale ranging from 0 to 12. Master Marketer respondents showed a pre-mean score of 3.15, a post-mean score of 6.61, and a change of 3.46. The 2-tailed level of significance for the overall adoption scale was less than 0.01. Marketing club respondents also showed a statistically significant increase in adoption of these practices. Economic impact in terms of change in net income was derived using respondents?? self-reported changes in commodity price received for each commodity produced, and each respondent??s typical level of production. The total farm impact had a mean of $32,288. The 2-tailed level of significance for the total farm impact was less than 0.01. The mean impact per farm of $12,361 for marketing club respondents was also statistically significant. For Master Marketer respondents, notable findings with respect to the correlation of independent variable with dependent variables was total gross revenue was negatively correlated with knowledge change. Participants who reported a large change in knowledge tended to also report a large change (increase) in time spent on marketing.
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8

Groover, Gordon Eugene. "An evaluation of production and marketing strategies for eastern Virginia cash grain producers /". This resource online, 1988. http://scholar.lib.vt.edu/theses/available/etd-04272010-020401/.

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9

Groover, Gordon E. "An evaluation of production and marketing strategies for eastern Virginia cash grain producers". Thesis, Virginia Tech, 1988. http://hdl.handle.net/10919/42345.

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Eastern Virginia grain producers face production and marketing decisions under conditions of considerable yield and price variability. Traditionally MOTAD and other risk programming models have relied on the variability of historical returns series as a proxy for the risk an individual producer experiences. The mean forecast deviation method provides an alternative to the standard method of calculating deviations for MOT AD models. This method was applied to an eastern Virginia cash grain farm to provide a farm plan based on expected prices during the first week of February. The acreages of com, soybeans, and small grains were specified based on soil type, government program participation, sales at harvest, storage, pre-harvest hedging, and post-harvest hedging. The expected farm plans for the 1987 crop year resulted in participation in the government commodity programs at all levels of risk aversion and for each crop and soil type. Elimination of government commodity programs from the model resulted in two major findings: wheat and barley doubled cropped with soybeans preformed well on both soil types and at all levels of risk aversion, and given 1987 expected prices, idling lower quality land was a profitable decision at all levels of risk aversion.
Master of Science
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10

Ward, Lacey L. "Profitability of storage hedges for Kansas wheat producers". Thesis, Kansas State University, 2015. http://hdl.handle.net/2097/19054.

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Master of Science
Agricultural Economics
John A. Fox
Hard Red Winter Wheat is an extremely important part of the Kansas agricultural industry. In Kansas, this type of wheat is planted in the fall and harvested in mid-June. After harvest, producers have the option to either store or sell their wheat. If they decide to store, the wheat can be stored on-farm or in a commercial facility. Another storage decision is whether to store the wheat hedged or unhedged (speculative) storage. Hedging is a technique to limit the price risk associated with selling or buying commodities. This study compared hedged and speculative decisions for both on-farm and commercial storage scenarios for 108 locations geographically dispersed across Kansas. Wednesday prices were gathered for each location during the 10-year time period from 2004 to 2013. All monthly storage period possibilities from July to May were examined to determine the storage returns potential. All results are displayed as the profit or loss achieved compared to selling in June at harvest. Averages for Kansas were negative or slightly positive for all storage scenarios, but hedged returns showed much less variability in results compared to speculative returns. Regional differences showed that North Central Kansas displayed the highest level of basis improvement over the 10-year period followed by South Central Kansas. A regression analysis using nearby basis in June, harvest price, and futures contract spreads as independent variables and storage returns as a dependent variable showed emphasis on the futures spread having the biggest influence on storage profits.
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11

Jenkins, Brian T. "Tools and Techniques for Managing Risk for Virginia Grain and Oilseed Producers". Thesis, Virginia Tech, 2001. http://hdl.handle.net/10919/33749.

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Two very important benchmarks in the development of a marketing strategy are the variable and fixed costs of production. Every farmer has costs of production that are unique to their particular farm. Accurately identifying the costs of production or break even costs for the various crop enterprises is important. Also important is the analysis of revenues and costs across the spectrum of various acreage allocations, yields, and market prices. A computer program in an EXCEL spreadsheet format has been developed to facilitate the identification of the costs of production and the financial impact of various yields, market prices and acreage allocations. A second concern in the development of a marketing plan is the determination of reasonable price expectations given historical prices and current supply and demand estimates. Two devices used to analyze the situation today in a historical context are historical futures price distributions and the relationship between ending stocks versus season average price. Marrying these two devices together creates historic price distributions conditioned on estimated ending stocks. The conditional price distributions are significantly different from one another. Producer attitudes and concerns in the area of pricing plans and price risk management are of interest to researchers and extension educators. A survey of Virginia grain and soybean producers explores pricing behavior, adoption of written pricing plans, attitudes towards risk management and risk management tools, and impediments to employing and executing a written marketing plan.
Master of Science
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12

Nubern, Chris. "Competitiveness of Virginia dairy producers in a national setting given changing marketing and policy conditions". Diss., This resource online, 1996. http://scholar.lib.vt.edu/theses/available/etd-06062008-154639/.

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13

Reale, Getúlio Sangalli. "Paixão pelo consumo e consumo pela paixão : a relação entre produtores de marketing e consumidores no contexto do futebol". reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2011. http://hdl.handle.net/10183/31771.

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Em uma sociedade em que o consumo tem-se tornado uma das principais formas de mediação das relações sociais, esta dissertação teve como objetivo explorar como a configuração da relação entre produtores de marketing e consumidores influencia o consumo. Para realizar tal objetivo, foi estudado o contexto de um grande clube de futebol brasileiro e sua torcida. Esse contexto foi escolhido em função da relevância do futebol como campo de estudo antropológico e sociológico, em função da grande diversidade de tipos sociais envolvidos e da forte participação do esporte nos processos de interação social e construção de identidades (OLIVEN e DAMO, 2001; ELIAS e DUNNING, 1985), tudo ocorrendo sob uma mesma marca comercial que está em pleno processo de profissionalização e aumento da interação com seus consumidores. O método utilizado foi de inspiração etnográfica com observação participante e não participante, conversas desestruturadas, entrevistas longas e observação mecânica. Os dados foram analisados conforme proposto por McCracken (1988). Entre os principais resultados, estão que, diferentemente do proposto por Belk, Ger e Askegaard (2003) e Brei (2007), a paixão não é uma manifestação do desejo, mas, ao contrário, é sua geradora. Na verdade, os desejos de consumo são a objetivação da paixão pelo clube de futebol. Consumo de produtos e serviços do clube, por meio de extensão do self (BELK, 1988; AHUVIA, 2005), serve em parte para preencher momentaneamente o sentimento de falta e a angústia causada pela paixão, sendo uma forma de chegar ao sentimento de unidade a que a paixão impele. A cultura do produtor, baseada na ideia da paixão do torcedor como o guia fundamental das ações de marketing, faz com que os produtores gerenciem a torcida mais como uma tribo urbana (MAFFESOLI, 2006) do que por categorias sociológicas tradicionais ou por compreensão do funcionamento de grupos por interconexões ou configurações, como em Elias (1980). Como consequência, produtores têm baseado suas decisões mais em cima de seus próprios gostos (ocorrendo a elitização dos produtos e serviços) e preferências do que em uma gestão baseada em outras oportunidades de mercado, como as relacionadas às pessoas de baixa renda, que são a valorizada origem histórica do clube. Além disso, a paixão cria um sentimento de unidade entre produtores e torcedores/consumidores, que faz com que os torcedores assumam, apoiem e lutem pela vitória do clube e do marketing na lógica de mercado, mesmo que, no nível individual, não aceitem que pessoas ajam de acordo com essa lógica (que pessoas se relacionem com o clube com objetivo de lucro) na relação com o clube. Esse sentimento de unidade também faz com que os produtores pensem ser possível desvincular o consumo dos resultados do time em campo, fato que, pela cultura dos torcedores, parece impossível, sendo um potencial ponto de tensão na geralmente harmônica relação entre ambos. Essa tentativa de desvinculação, associada à natureza de rivalidade do pertencimento clubístico, tem possibilitado que o marketing se torne um produto de si mesmo, servindo os significados de suas realizações e vitórias como mediadores de relações sociais de competição e rivalidade. Dessa forma o marketing passa a oferecer “derivativos de marketing” que se tornam produtos relacionados à própria atividade comercial, e não mais ao pertencimento clubístico, ao futebol e às vitórias do time como produto.
In a society in which consumption has become a major form of social mediation, this thesis aimed to explore how the configuration of the relationship between producers and consumers of marketing influences consumption. To accomplish this goal we studied the context of a great Brazilian football club and its fans. This context was chosen because of the importance of football as a field of anthropological and sociological inquiry in face of the broad diversity of social types involved and the strong participation of the sport in the processes of social interaction and identity construction (OLIVEN and DAMO, 2001; ELIAS and DUNNING, 1985), all occurring under the same trademark, in a moment when it is in the process of professionalization and increased interaction with their customers. The method used was an inspiration to ethnography with non-participant and participant observation, unstructured conversations, long interviews and mechanical observation. Data were analyzed as proposed by McCracken (1988). Among the key findings are that differently from the proposed by Belk, Ger and Askegaard (2003) and Brei (2007) passion is not a manifestation of desire, but a generator of it. In fact, the consumer desires are the objectification of passion for the football club. Consumption of club´s products and services, through self extension (BELK, 1988; AHUVIA, 2005), serve in part to fill the perceived feeling of lack and anguish created by passion. The culture of the producer is based on the belief of fans’ passion as the fundamental guide to marketing action, which causes producers to manage the crowd more as a tribe (MAFFESOLI, 2006) than by traditional sociological categories or by understanding groups by interconnections and settings as in Elias (1980). As a result producers have based their decisions more upon your own tastes and preferences (being it a possible explanation for products and services elitism) than making a management based on other market opportunities such as those related to lowincome people, which are a valued historical origin of the club. Moreover, passion creates a sense of unity among consumer/fans and producers that makes fans assume, support and fight for victory in the market logic at the club level even if they do not accept that people, in the individual level, act according to this logic in the relationship with the club. This sense of unity also makes producers think it is possible to separate consumption from the results of the team on the field, a fact that for the culture of fans seems impossible to bare, being a potential point of tension in the usually harmonious relationship. In face of the nature of rivalry associated with club membership, this attempts to untie consumption ant team results has allowed the marketing to become a product itself, serving the meanings of their achievements and victories as mediators of social relations of competition and rivalry.
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14

Craddolph, Hayden V. "Developing a community of independent fim/video producers to foster creation, marketing, and distribution of digital media". Instructions for remote access. Click here to access this electronic resource. Access available to Kutztown University faculty, staff, and students only. Hayden Film Festival website, 2006. http://www.haydenfilms.com/.

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Thesis (M.S.)--Kutztown University of Pennsylvania, 2006.
Source: Masters Abstracts International, Volume: 45-06, page: 2805. Typescript. Abstract precedes thesis as 2 leaves (iii-iv). Includes bibliographical references (leaves 58-59).
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15

Craddolph, Hayden V. "Developing a community of independent film/video producers to foster creation, marketing, and distribution of digital media". online access from Digital Dissertation Consortium, 2006. http://libweb.cityu.edu.hk/cgi-bin/er/db/ddcdiss.pl?EP21256.

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16

Loedolff, Carmen. "Promoting South Africa as an international film tourism destination". Diss., University of Pretoria, 2014. http://hdl.handle.net/2263/46194.

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Film tourism is fast becoming a recognised and lucrative sector within the tourism industry. Film tourism combines knowledge from the tourism industry with that of the film industry in such a manner that it offers an attractive opportunity that can be included when marketing South Africa as a destination. The purpose of the study is to explore the attractiveness of the film tourism market for destinations, identify the unique aspects involved when marketing a destination though film tourism, explore the marketing strategies used by the local South African DMOs and local and foreign film commissions/offices in attracting international film producers, determine what local South African DMOs and local and foreign film commissions/offices perceive as important factors in attracting international film producers, determine and describe the factors influencing international film producers’ selection of a location, determine international film producers’ perceptions of South Africa as a film location in terms of these factors, develop a model for promoting South Africa as an ideal film location to international film producers and then relate the developed model to guidelines in accordance with the services marketing mix (7 Ps). The results obtained identified a number of factors that influence international film producers’ selection of a location and the model can be used to assist DMOs in developing effective marketing strategies in order to attract international film producers to South Africa. This was a qualitative study where three data collection instruments were used on four participant groups; secondary data was also analysed. It was found that South African DMOs do not yet have a working relationship with the relevant film industry leaders; that local film commissions’/offices’ current marketing activities are in line with foreign film commissions’/offices’ marketing strategies; that local DMOs and local and foreign film commissions/offices are more often than not aware of the factors influencing international film producers’ selection of a location and that South Africa has a positive image as a film destination. This research contributes to tourism literature by developing a model and suggesting guidelines that could be used by South African DMOs to attract more international film producers to the country and thus ultimately increase the number of film tourists who visit. All South African DMOs should consider the suggested guidelines when developing a marketing strategy for promoting South Africa as a preferred film destination to international film producers.
Dissertation (MCom)--University of Pretoria, 2014.
tm2015
Tourism Management
MCom
Unrestricted
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Tirupattur, Viswanath. "Integrated production and marketing risk management for cash grain producers of Virginia's Northern Neck region:a target MOTAD analysis". Thesis, Virginia Tech, 1990. http://hdl.handle.net/10919/42569.

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Rosén, Malin, e Monica Lindmark. "Conditions for Successful Export : An Analysis of Bolivian Wooden Door Producers". Thesis, Linköping University, Department of Management and Economics, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-5619.

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Abstract (sommario):

Bolivia, as the poorest country in South America, can gain a lot from international trade. It is an important factor for a country to build prosperity and gain economic growth and thereby reach a higher standard of living. But for a company to succeed in the international market is a demanding task. Both internal and external factors that influence a company’s competence need to be taken into consideration. This Master Thesis deals with two Bolivian wooden door producers’ possibilities to export to the Swedish market.

The demand of tropical wood products is expected to increase and the Bolivian wood industry has been identified as an export industry of the future. Another thing in favor for the Bolivian export is the fact that the country is number one in the world when it comes to sustainable management of forest resources. This gives the companies the possibility to offer an environmentally friendly and unique product and thereby create competitive advantages. There are though areas that need improvement. One of the most important improvement areas for both of the companies is marketing and understanding what the customers needs. They need to keep the costumer in focus in all of their activities and learn how to promote their products advantages.

The facts that both the studied companies have earlier experience in export and a high level of motivation support the possibility to succeed in this matter. But, these factors are not enough for the studied companies to succeed in export. The result of this study also shows that the instable situation in the country results in financial problems and lack of trust. Therefore the companies must focus on building trust to attract new customers and

investors. This should be done by keeping an even level of quality, fulfilling promises and finding ways to reduce the risk for potential investors.

The trend towards more individual and exclusive doors in the Swedish market results in the recommendation to focus on offering a niche product in the middle-price segment. It is also recommended for the Bolivian companies to use some kind of representative to reach the market. A good alternative is to work as a supplier to a door producing partner and help them widen their assortment and in turn get someone present in the market that can work close to the customers.

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Tirupattur, Viswanath. "Integrated production and marketing risk management for cash grain producers of Virginia's Northern Neck region : a target MOTAD analysis /". This resource online, 1990. http://scholar.lib.vt.edu/theses/available/etd-05092009-040700/.

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Swendson, Lana Ann. "Strategically addressing the needs of agricultural producers in times of financial and legal distress". Thesis, Kansas State University, 2013. http://hdl.handle.net/2097/16933.

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Master of Science
Department of Communications and Agricultural Education
Lauri M. Baker
The purpose of this study was to identify the needs of Kansas' agricultural producers in relation to financial and legal matters at a local level. The following research questions guided this study: 1) what services, identified by local producers, are needed in communities across Kansas to assist producers in times of financial and legal distress; 2) what are the perceptions among producers of the Kansas Agricultural Mediation Services (KAMS); 3) what brand attributes, names, and taglines would appeal to producers for an organization addressing their financial and legal distress; 4) how can organizations effectively market financial and legal services to producers? A qualitative study design was used in order to assess the research questions. Six focus groups were performed throughout the state in three different geographic locations. Participants were selected using purposive sampling in order to have one group of people familiar with the organization (KAMS) currently helping producers with their legal and financial issues and one unfamiliar group in each location. Grunig’s excellence in public relations model served as the conceptual framework for this study. Results of this study concluded that rural Kansas’ communities see a need for service organizations similar to KAMS. Participants value assistance with family farm transition planning as well as financial assistance. Participants saw marketing and promotion of the current services offered just as critical as having the services themselves. Participants felt these services should be marketed through two-way communication channels, such as social media, an organizational representative for face-to-face interaction, and collaboration with extension. Additionally, participants voiced strong opinions about various brand attributes.
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21

Gcora, Nozibele. "A model to enhance the perceived trustworthiness of Eastern Cape essential oil producers selling through electronic marketplaces". Thesis, University of Fort Hare, 2016. http://hdl.handle.net/10353/2194.

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Eastern Cape Province farmers in the natural essential oils industry are yet to fully realise the use of electronic commerce (e-commerce) platforms, such as electronic marketplaces (e-marketplaces) for business purposes. This is due to the issues that include lack of awareness, poor product quality, untrusted payment gateways and unsuccessful delivery that are associated with e-marketplaces. As a result, farmers do not trust e-marketplaces and therefore hesitate to engage in e-marketplaces for business purposes. This is further complicated by natural essential oils buyers‟ tendency of preferring face-to-face interaction with a supplier rather than online interaction as they need quality assurance. As such, this research proposes a model to enhance the perceived trustworthiness of natural essential oil producers in the Eastern Cape Province selling through e-marketplaces. The model constitutes the factors that could be considered in assisting essential oil producers to create a perception of trustworthiness to buyers in e-marketplaces. These factors were evaluated amongst five organisations involved in the production, retail or processing of essential oils using a multiple-case study methodology. The study‟s use of multiple-case study was applied within the interpretivist paradigm and five cases were considered. Interviews, document analysis and observations were used for data collection. Data analysis was done using within-case analysis followed by cross-case analysis to establish factors of trust. The essential oil producers based in the Gauteng, Kwazulu-Natal and Western Cape provinces were cases that had been successfully using e-marketplaces for a notable period of time. Accordingly, factors that contributed to the successful use of e-marketplaces informed the proposed model of this research. The model proposes that perceived trustworthiness of enterprises in e-marketplaces can be achieved through following the uncertainty reduction stages (Entry, Personal and Exit) and applying uncertainty reduction strategies (passive, active and interactive).
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22

Boswell, Marsha. "Determining effective communication strategies for Kansas wheat producers to improve willingness to pay for services". Thesis, Manhattan, Kan. : Kansas State University, 2008. http://hdl.handle.net/2097/810.

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23

Izabela, Mugoša. "Примена маркетинг концепта у функцији унапређења производње и пласмана сира у Републици Србији". Phd thesis, Univerzitet u Novom Sadu, Poljoprivredni fakultet u Novom Sadu, 2018. https://www.cris.uns.ac.rs/record.jsf?recordId=105103&source=NDLTD&language=en.

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ИЗПроизводња и пласман сира заузимају једно од кључних места у стратегији развоја и раста агроиндустрије многих, економски најразвијенијих, земаља. Као финални производ сточарске производње, сир, као готов производ, резултат је ангажовања већег броја различитих привредних субјеката у ланцу стварања и испоруке вредности, због чега може бити значајан генератор прихода за  све учеснике и фактор економског развоја Републике Србије.  Основни циљ истраживања је да се на бази информација добијених обрадом података из  примарних и секундарних извора, креира  предлог функционалног маркетинг концепта, као услова за унапређење производње и пласмана сира из понуде произвођача Републике Србије, на домаћем и иностраним тржиштима. Резултати истраживања треба да укажу на факторе који су од значаја за повећање домаће производње, перспективе и могуће извозне дестинације, као и повећање извоза.Резултати истраживања указују на то да, у светским размерама, Република Србија није конкурент у сегменту индустријских сирева. Оно што, пре свега удружени, произвођачи сира Републике Србије могу да понуде све захтевнијим потрошачима на домаћем и међународном тржишту, јесу првенствено аутохтони сиреви који носе ознаку географског порекла, варијетети традиционалних, органских, као и сиреви са додатом вредношћу који могу да задовоље специфичне захтеве идентификоване тржишне тражње, како у погледу квалитета и осталих маркетинг обележја, тако и у погледу безбедности хране. Основни услов за креирање профитно оријентисаних пољопривредних газдинстава која се баве производњом сира, јесте континуирана аграрна политика којом се креирају услови извесности за привредне субјекте. Удруживање, успостављање акредитованих програма континуиране едукације из области маркетинга и производње сира, као и државни подстицаји у виду наменски опредељених финансијских средстава, представљају неке од примарних фактора развоја и јачања конкурентске позиције произвођача сира.Датум
IZProizvodnja i plasman sira zauzimaju jedno od ključnih mesta u strategiji razvoja i rasta agroindustrije mnogih, ekonomski najrazvijenijih, zemalja. Kao finalni proizvod stočarske proizvodnje, sir, kao gotov proizvod, rezultat je angažovanja većeg broja različitih privrednih subjekata u lancu stvaranja i isporuke vrednosti, zbog čega može biti značajan generator prihoda za  sve učesnike i faktor ekonomskog razvoja Republike Srbije.  Osnovni cilj istraživanja je da se na bazi informacija dobijenih obradom podataka iz  primarnih i sekundarnih izvora, kreira  predlog funkcionalnog marketing koncepta, kao uslova za unapređenje proizvodnje i plasmana sira iz ponude proizvođača Republike Srbije, na domaćem i inostranim tržištima. Rezultati istraživanja treba da ukažu na faktore koji su od značaja za povećanje domaće proizvodnje, perspektive i moguće izvozne destinacije, kao i povećanje izvoza.Rezultati istraživanja ukazuju na to da, u svetskim razmerama, Republika Srbija nije konkurent u segmentu industrijskih sireva. Ono što, pre svega udruženi, proizvođači sira Republike Srbije mogu da ponude sve zahtevnijim potrošačima na domaćem i međunarodnom tržištu, jesu prvenstveno autohtoni sirevi koji nose oznaku geografskog porekla, varijeteti tradicionalnih, organskih, kao i sirevi sa dodatom vrednošću koji mogu da zadovolje specifične zahteve identifikovane tržišne tražnje, kako u pogledu kvaliteta i ostalih marketing obeležja, tako i u pogledu bezbednosti hrane. Osnovni uslov za kreiranje profitno orijentisanih poljoprivrednih gazdinstava koja se bave proizvodnjom sira, jeste kontinuirana agrarna politika kojom se kreiraju uslovi izvesnosti za privredne subjekte. Udruživanje, uspostavljanje akreditovanih programa kontinuirane edukacije iz oblasti marketinga i proizvodnje sira, kao i državni podsticaji u vidu namenski opredeljenih finansijskih sredstava, predstavljaju neke od primarnih faktora razvoja i jačanja konkurentske pozicije proizvođača sira.Datum
AB Cheese production and placing on the market hold some of key positions of growth and development strategies in agricultural industry of numerous highly developed countries. As the final product of livestock production – cheese, as the finished product is a result of several different business entities participating in the creation cycle and value delivery. Hence, it could be a significant revenue generator for all participantsand a factor in the economic development of the Republic of Serbia. Primary aim of the research is to create a functional marketing concept proposal on the basis of information obtained from data analysis received from primary and secondary sources as a condition for enhanced cheese production and placing on the market by Serbian manufacturers, both on domestic and international markets. Research results should indicate significant factors in increased domestic production, prospects and potential export destinations as well as increased export. Research results reveal that the Republic of Serbia is not a competitor in the field of industrial cheese on a global scale. Something that, above all, associated cheese manufacturers from the Republic of Serbia can offer to progressively demanding consumers on both domestic and international market are original varieties of cheese with designation of origin, varieties of traditional and organic cheese, value-added cheese which can meet the specific requirements of identified market demand. This refers to quality and other marketing features, including food safety as well. Elementary condition for creating profitoriented agricultural holdings for cheese production is the continuous agricultural policy which creates conditions of certainty for business entities. Creating associations and founding accredited programs of continuing education in the field of marketing and cheese production as well as state incentives in the form of dedicated funds represent some of primary factors in development and strengthening the competitive position among cheese manufacturers.
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Puranen, Niklas, e Markus Jansson. "Alternative Food Networks and Social Media in Marketing : A multiple case study exploring how Alternative Food Networks use social media in order to help small local food producers reach the market". Thesis, Umeå universitet, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-131950.

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The food provision system of today has been argued to be unsustainable with large scale production, price-pressure and outbreaks of diseases. Many consumers in the EU and Sweden are reacting to these issues and are becoming increasingly interested in finding local food alternatives that they consider to be safer and of higher quality. However, the small local food producers due to scarce budgets and marketing skills have problems in reaching this target market. Partly due to this, there has been an emergence of Alternative Food Networks (AFN) within which producers come together to get assistance in marketing and sales. Social media has emerged as a phenomenon that is argued by marketing scholars to be a highly useful tool to spread information in a cost-efficient way. Therefore, this study seek to answer the explorative question: “How do Alternative Food Networks use social media in order to help small local food producers reach the market?” The main purpose of the thesis is to explore and develop an understanding of how the emerging AFNs use social media to promote small local agricultural producers and help them in reaching the market. This will be done by investigating AFNs as Small-Medium Enterprise (SME) marketing networks, and how these operate in terms of the theoretical areas external marketing communication, coordination of the SME marketing network, segmentation practices and sales promotion. The theoretical contribution is to see how AFNs work in terms of these areas, and the practical implications will be to give advice on how AFNs should use social media to improve these areas. The study is done in an exploratory manner, and the data collection has been performed in accordance with qualitative research. This has been done through seven semi-structured interviews with respondents from six different AFNs in Sweden that are active on social media. The conclusions of this study shows that AFNs value the use of social media, however they utilize this tool to a varied degree. The AFNs use it to inform and to interact with their customers. Social media does not seem to be very actively incorporated into network communication or monitoring. The AFNs have many ideas about who their customer groups are, and in some cases these have been identified specifically on social media, which has been used to some extent for targeted advertising. The AFNs position themselves as a “good” food alternative. In sales promotion the AFNs mainly promote their events on social media, and have also promoted discounts to some extent. The study provides new theoretical knowledge in the area of marketing through social media by SMEs like AFNs. Practical implications for the AFNs are discussed, which mainly involve increasing the time spent on social media as a mainly free and powerful marketing tool.
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Souza, Maria Angélica Alves da Silva e. "Informalidade e Redes Sociais: Famílias Produtoras de Cachaça do Município de Rio Pomba MG". Universidade Federal de Viçosa, 2012. http://locus.ufv.br/handle/123456789/4172.

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The Brazilian rural context is the major producer of cachaça. However, 85% of producers work on informality and illegality, the interdependencies of production, social networking and marketing of cachaça by the actors and producers familiar. The Brazilian reality shows that producers earn income below the middlemen of cachaça, mainly due to lack of information on the domestic and foreign market, not add value to the product, the lack of state incentives and the lack of strength of social networks that exist this form of agricultural production. Thus, the objective was to identify and analyze the formal and informal social networks of farmers through: work processes used in the production of rum; tradition; income generation; interface / supervisory bodies interference-certifiers, and the role of extension in these relations. This work, which was seen as the producers of cachaça family in the city Rio Pomba is the presence of informality with regard to production - no contracts or divisions of work, but a partnership between families and neighbors. One can consider other parameters informality when it is based on the concept of reciprocity. However, families of producing cachaça Rio Pomba remain in informal form of crop planting and driving; issues of hygiene required by sanitary surveillance in inadequate allocation of waste and waste from this activity (bagasse and vinasse), among others . Still, families are unanimous that it is a way of continuing the activity, since the certification and registration with the bodies have legitimized complex procedures and records and taxes are incompatible with their realities of small producers. Despite the existence of social networking through the contacts close and distant actors interviewed, it was observed that are disjointed and turn exclusively for their productions, distributions and expand their markets. Thus, do not realize the importance of partnerships with other producers, although understand that the production of rum is an excellent opportunity to generate income. So, prioritize and maintain the tradition in production and marketing systems, demonstrate risk aversion and point out the difficulties of access to new technologies, protecting the identity of the family cachaça production and where it is produced.
O contexto rural brasileiro é o grande produtor da cachaça artesanal. Entretanto, 85% dos produtores trabalham na informalidade e na ilegalidade, nas interdependências da produção, nas redes sociais e na comercialização da cachaça pelos atores e produtores familiares. A realidade brasileira mostra que os produtores auferem renda inferior aos atravessadores da cachaça, principalmente por falta de informação sobre o mercado interno e externo, por não agregarem valor ao produto, pela ausência de incentivos do Estado e pelo desconhecimento da força das redes sociais que existem nesta forma de produção agrícola. Desta forma, o objetivo deste trabalho foi Identificar e analisar as redes sociais formais e informais dos agricultores do Município de Rio Pomba MG, por meio: dos processos de trabalho utilizados na produção da cachaça; da tradição; da geração de renda; da relação/interferência dos órgãos fiscalizador-certificadores; e do papel da extensão rural nessas relações. Neste trabalho, o que se observou quanto aos produtores familiares da cachaça do Município de Rio Pomba é a presença da informalidade no que se refere à produção - não há contratos ou divisões de trabalhos, mas sim uma parceria entre familiares e vizinhos. Pode-se considerar informalidade, entre outros parâmetros, quando esta é baseada na concepção do princípio da reciprocidade. No entanto, as famílias produtoras da cachaça de Rio Pomba se mantêm informais na forma de plantio e condução da lavoura; nas questões da higiene exigidas pela vigilância sanitária; na destinação inadequada dos resíduos e dejetos oriundos desta atividade (bagaço e vinhoto); entre outros. Ainda assim, as famílias são unânimes em afirmar que é uma maneira de continuarem na atividade, posto que a certificação e o registro junto aos órgãos legitimados apresentam trâmites complexos e os registros e impostos são incompatíveis com as suas realidades de pequenos produtores. Apesar da existência de rede social por meio dos contatos próximos e distantes dos atores entrevistados, pôde-se observar que são desarticulados e se voltam exclusivamente para as suas produções, distribuições e ampliação de seus mercados consumidores. Desta forma, não percebem a importância das parcerias com outros produtores, apesar de entenderem que a produção de cachaça é uma excelente oportunidade de geração de renda. Assim, priorizam e mantém a tradição nos sistemas de produção e comercialização, demonstram aversão ao risco e apontam as dificuldades de acesso às novas tecnologias, resguardando a identidade familiar da produção da cachaça e do local onde é produzida.
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Koukova, Nevena Taneva. "Marketing of digital products". College Park, Md. : University of Maryland, 2005. http://hdl.handle.net/1903/2414.

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Thesis (Ph. D.) -- University of Maryland, College Park, 2005.
Thesis research directed by: Business and Management. Title from t.p. of PDF. Includes bibliographical references. Published by UMI Dissertation Services, Ann Arbor, Mich. Also available in paper.
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Shamina, Yana. "Marketing of luxury products". Doctoral thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-114052.

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The world of luxury products for many years was reserved only for the selective and exclusive audience. It looked like it was impossible to experience it or to get in for someone from outside. Marketers of luxury brands have created such an environment where clients could feel exclusivity and enjoy timeless quality, values, history and heritage of the brand. It is very important to maintain the traditional values for luxury brands but in order to stay in touch with the target audience, luxury producers have to face and adapt to rapidly changing environment. There are a lot of debates about comparability of the Internet and luxury, as digital world is too impersonal comparing with core competence of luxury: exclusivity, outstanding experience and human touch in everything including craftsmanship, personal selling and customer relations. In current environment luxury companies cannot ignore the importance of the Internet as a communication and transaction tool and have to stay in touch with its target audience. The main contribution of this dissertation thesis is an analytical framework "features of importance for online luxury consumer satisfaction" that will help luxury marketers to understand online luxury consumers, their motivations, behavior and preferences. Additionally, framework presents the up-to-date data that can be executed while creating digital marketing communications strategy. The influence of content, social, process and technology gratifications on the online luxury consumer satisfaction was investigated. By incorporating the quantitative approach it was possible to make a deep analysis of the research problem. To obtain the necessary data the group structured questionnaire was used to analyze the proposed research model. A total of 133 respondents were accepted for the investigation. Analysis of correlation proved the positive relation between gratifications and luxury consumer satisfaction, even thought, proposed gratifications had different influence on the satisfaction. Content and technology gratifications had the most strong and positive influence on the satisfaction. However, from the obtained results it is visible that social gratification had the least important but still positive effect on the luxury consumer satisfaction. The obtained results are a valuable asset for the luxury companies as research revealed the main directions and themes on which luxury marketers should stress while creating online communication strategies.
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Zamora, Valero Valeria Fernanda. "Plan de marketing : productos Mapit". Tesis, Universidad de Chile, 2011. http://repositorio.uchile.cl/handle/2250/108050.

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El presente seminario de título se focaliza en presentar una estrategia de marketing para la empresa consultora Anticipa, orientada a la comercialización de sus productos Mapit en el mercado local chileno. Los productos Mapit representan una gama de cinco soluciones de software paquetizadas, ofrecidas al mercado de empresas y corporaciones en el contexto de la gestión estratégica y operativa que exige el estado de competitividad y globalización de hoy. El mercado local presenta grandes oportunidades asociadas a la estimación de un aumento de la inversión en Tecnologías de la Información (TI), en el contexto de materialización de la medida de eliminar el impuesto a la compra de software, con lo que, para el año 2011, se estarían movilizando US$3.000 millones en la industria1 . El estudio, en primer lugar, mostrará in extenso la situación actual de la empresa, aspectos centrales del negocio y estado del arte del mismo. Luego, se indagará acerca del comportamiento del mercado relevante, éste es, el mercado de venta de software propio, a partir de los análisis de estructura de mercado, perfil de clientes y de las cinco fuerzas de Porter. A partir de lo anterior, se obtendrá la matriz FODA clave para Anticipa (fortalezas, oportunidades, debilidades y amenazas), en base a la cual se definirá la estrategia, los objetivos y el plan de acción para posicionar de manera óptima a los productos Mapit y lograr la meta corporativa de vender 100 licencias mensuales. De este análisis, puede desprenderse que el mercado TI, en general y en todas sus aristas, presenta inmensas oportunidades de crecimiento y desarrollo, por tratarse de un elemento central para competir en los negocios de hoy. Por otro lado, las soluciones de software para la gestión empaquetadas de manera local deben enfocarse a suplir las necesidades de medianas empresas que no dispongan de abultados presupuestos de inversión, cumpliendo con las expectativas de automatización e incluso integración que las herramientas de software ofrecen a gran escala. El mercado objetivo de la venta de desarrollos para la gestión, entonces, corresponde a PYMEs y grandes empresas sudamericanas, principalmente chilenas, así como estamentos públicos que busquen automatizar sus procesos a través de herramientas de software integrativos y modulares
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Charoenrungsiri, Visut, e Umaporn Oonsuphab. "Multi Level Marketing products in Thailand". Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-9902.

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Ndou, Khangale Seth. "Marketing of agricultural produce with particular reference to vegetables:the case of small-scale farmers in the Northern Province". Thesis, University of Limpopo, 2001. http://hdl.handle.net/10386/2104.

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NORA, Fabiane Dalla. "?Todo dia ? dia de feira": Rela??es de g?nero a partir de uma feira de pequenos agricultores de Santa Maria/RS". Universidade Federal Rural do Rio de Janeiro, 2017. https://tede.ufrrj.br/jspui/handle/jspui/2291.

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CAPES
This dissertation is based on an ethnographic research conducted in a street fair of small farmers located in the city of Santa Maria, Rio Grande do Sul/RS. Known as ?Feirinha de Camobi? or ?Feira da Roraima?, it occurs in the Camobi neighborhood for about eighteen years and it came up from an initiative of the residents association, Sociedade Amigos de Camobi (SACA). The street fair is currently very important for the socioeconomic development of the families that move towards the city with the purpose of marketing their products. It is a place that allows the direct sales between producer and customer, causing them to have more autonomy over their activities. The main objective of this research is to observe how gender relations are manifested in the daily lives of these workers in organizing and holding the street fair. Understanding how this trade area interferes in these relations, both in the domestic environment and the work. Through my ethnographic experience I tried to demonstrate how the street fair modifies the social life of the women that work theres, And how it interferes in domestic life identifying the conflicts that may occur in the family sphere.
Esta disserta??o baseia-se em uma pesquisa etnogr?fica realizada em uma feira de pequenos agricultores localizada na cidade de Santa Maria, Rio Grande do Sul/RS. Conhecida como Feirinha de Camobi ou Feira da Roraima, ocorre no bairro Camobi h? aproximadamente dezoito anos e surgiu por uma iniciativa da Associa??o de moradores, Sociedade Amigos de Camobi (SACA). Atualmente, consiste em um importante meio para o desenvolvimento socioecon?mico das fam?lias que se deslocam para a cidade com o prop?sito de comercializar seus produtos. ? um espa?o que possibilita a venda direta entre produtor e cliente, fazendo com que tenham mais autonomia sobre suas atividades. O objetivo principal deste trabalho ? observar como as rela??es de g?nero se manifestam no cotidiano destes trabalhadores, na organiza??o e realiza??o da feira. Compreender como esse espa?o de com?rcio interfere nestas rela??es, tanto no meio dom?stico como no ?mbito do trabalho. Atrav?s da minha experi?ncia etnogr?fica procurei demostrar como a feira modifica a vida social das mulheres feirantes, que comercializam seus produtos, e como interfere no cotidiano dom?stico, identificando os conflitos que pode acarretar na esfera familiar.
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Beamer, Bobby G. "Internal organization and management of fresh produce marketing in retail supermarket chains : implications for marketing specialty produce /". Thesis, This resource online, 1990. http://scholar.lib.vt.edu/theses/available/etd-03032009-040405/.

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Wong, Kan-shue Larry. "Perspectives in launching consumer products in PR China /". Hong Kong : University of Hong Kong, 1995. http://sunzi.lib.hku.hk/hkuto/record.jsp?B14038596.

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Peterle, Caram María Emilia. "Plan de marketing". Bachelor's thesis, Universidad Nacional de Cuyo. Facultad de Ciencias Económicas, 2013. http://bdigital.uncu.edu.ar/5717.

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El interés por el medio ambiente y la sustentabilidad ha llevado a que muchos consumidores, especialmente los de vinos, comiencen a buscar productos orgánicos, es decir, productos libres de fertilizantes y amigables con el medio ambiente. Esta tendencia se consolida especialmente en países más desarrollados, como Estados Unidos y Europa, donde los consumidores miran con buenos ojos el compromiso de las empresas con el medio ambiente y por lo tanto es en estos segmentos donde aparecen las mejores oportunidades de negocios para las bodegas mendocinas que elaboran y producen en forma orgánica. Esta realidad plantea la necesidad de desarrollar un Plan de marketing que proporcione respuestas sobre las estrategias que se deberán llevar a cabo, para poder lograr un buen posicionamiento y aceptación del vino orgánico en el mercado mendocino.
Fil: Peterle Caram, María Emilia. Universidad Nacional de Cuyo. Facultad de Ciencias Económicas.
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Bäckström, Nils, Hanna Egeman e Hanna Mattsson. "Why do companies produce vegan and vegetarian products imitated with real meat products? : Exploring a virgin topic on the Swedish market". Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-40016.

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With the support of four vegetarian and vegan companies established on the Swedish market, Astrid och Aporna, Ekko Gourmet, Tzay and Quorn, the objective of this study is to understand why companies produce vegan and vegetarian products imitated with real meat products as well as how these companies market these products. The data was collected through interviews with suitable representatives from respective company. The empirical data collected from the interviews have further been analysed together with theories from past researches. The research approaches of this study has been a mixture of inductive and deductive when handling our data. The results from this thesis enlightens that there are contrasting strategies behind the products’ visual appearance, chosen target group and marketing among the different vegetarian and vegan companies on the Swedish market. We have discovered patterns between the companies’ target audiences and how these companies have designed their products depending of target audience Due to time limitations and companies’ unwillingness to participate in interviews, a broader perspective on the topic could not be given. Also, this study only looks at vegan and vegetarian companies operating in Sweden. A suggestion for future research is to investigate the consumer’s perspective and perceptions of vegan and vegetarian products by conducting a quantitative research to distinguish if the companies’ strategies are consistent with the perceptions of consumers on the Swedish market.
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36

Green, Kris R. "Recruiting and maintaining dairy cooperative members : a strategy for reducing the free rider problem /". Thesis, This resource online, 1992. http://scholar.lib.vt.edu/theses/available/etd-05042010-020208/.

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37

Linc, Zdeněk. "Trendy v internetovém marketingu". Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-81397.

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This thesis deals with the topic of new trends in internet marketing. The theoretical part describes the current developments in the areas of Internet marketing display advertising, contextual advertising, SEO, social networks, mobile marketing, discount portals, price graders and describes their benefits to the overall concept of marketing. In the practical part is then discussed in detail testing of Garnier lotion, which was carried out via the Internet. In the practical part of it is used for various points of theoretical knowledge about the behavior of Internet users and is also based on the results analyzed. The practical part will demonstrate the benefits of the Internet for product testing and indicates the direction in which he could take on Internet Marketing.
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38

Marjamäki, Tero, e Henrik Svensson. "Sociala medier- en länk mellan producent och konsument". Thesis, Halmstad University, School of Social and Health Sciences (HOS), 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1271.

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Abstract (sommario):

Abstract Titel: Sociala medier - En länk mellan producent och konsument

Författare: Tero Marjamäki, Henrik Svensson Handledare: Lars Palm

Examinator: Lennart Andreasson

Utbildningssäte: Högskolan i Halmstad Sektion: Hälsa och Samhälle

Kurs: Medie och kommunikationsvetenskap,61-90p

Delkurs: C-uppsats, 15p

År: 2007

Syfte: Studiens syfte är att undersöka, utforska och analysera sociala medier, dess innebörd och innehåll Metod: Som kunskapsteoretisk utgångspunkt används ett explorativt förhållningssätt, med abduktion som slutledningsprocess. Kvalitativ metod har tillämpats i studien i form av mailintervjuer

Slutsatser: Tidigt i arbetet kunde vi uppdaga att det rådde meningsskiljaktigheter vad gällde definitionen och synen på sociala medier. Vissa forskare samt några utav våra respondenter ansåg att sociala medier var någonting fult, nästan förkastligt som inte hör hemma i marknadsföringsvärlden. Medan andra forskare samt ett antal utav våra respondenter ansåg att sociala medier var en länk mellan producent och konsument,2

sociala medier var arenor för samtal. Några ansåg även att sociala medier var en helt naturlig uppkomst då vanlig reklam inte längre påverkar människor i samma utsträckning som tidigare. Traditionell marknadsföring tenderar att bli omodern. Dock menade nästintill samtliga utav våra respondenter samt ett flertal forskare att sociala medier inte kommer att eliminera traditionell marknadsföring såsom vi ser den idag utan snarare kommer de båda att leva i symbios med varandra. Emellertid måste det traditionella bli underordnat och en del av det sociala (och inte tvärtom), och tillsammans kan helheten bli större än de ingående delarna. Vad gäller frågan om dold/öppen kommunikation och marknadsföring inom sociala medier var nästintill alla av den meningen att man bör eftersträva som producent att vara så öppen som möjligt. Endast någon eller några utav våra respondenter menade att det var beviljat att vara dold som producent inom sociala medier. Det centrala som vi uppdagade i denna uppsats var att det finns två olika sätt att se på sociala medier: del kan man se sociala medier som arenor för samtal, och dels kan man se sociala medier som marknadsföringskanaler.

Nyckelord: Sociala medier, Word of mouth, Word of mouth marketing, Stealth marketing, Buzz marketing, Viral marketing

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39

Quintana, Macchiavello Antonella. "Las estrategias digitales, a través de redes sociales, con relación al posicionamiento de marca en tiendas de alimentos orgánicos ubicadas en la zona 7 de Lima Metropolitana en hombres y mujeres de 28 a 33 años del NSE A durante el año 2018". Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/652097.

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En la presente investigación se analizan las estrategias digitales en redes sociales de las tiendas orgánicas con la finalidad de descubrir la consecuencia actual y, en base a eso, se realizan estudios cualitativos y cuantitativos para descubrir si es que el uso constante y estratégico de estas son efectivas para posicionar la marca en el mercado. Según la investigación, el posicionamiento de la marca se ve reforzado. Sin embargo, debe ir acompañado de un desarrollo a nivel marca, no solo a través de redes sociales.
In this research, I analyze the digital strategies in social networks of organic stores in order to discover the current consequence and, based on that, qualitative and quantitative studies are carried out to discover if the constant and strategic use of these are effective to position the brand in the market. According to the investigation, the positioning of the brand is reinforced. However, it must be accompanied by a brand-level development, not only through social networks.
Trabajo de investigación
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40

王耿舒 e Kan-shue Larry Wong. "Perspectives in launching consumer products in PR China". Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1995. http://hub.hku.hk/bib/B30409020.

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41

Mizik, Natalie. "Marketing strategy and the firm value /". Thesis, Connect to this title online; UW restricted, 2002. http://hdl.handle.net/1773/8787.

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42

Machek, Ondřej. "Internacionální marketing firmy l´OREAL". Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-17440.

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The intention of this thesis is to analyse the international marketing strategy of the L'Oréal corporation with focus on the professional products division and its portfolio of global brands. The work is divided into four chapters. The first chapter is devoted to the theoretical background of the international marketing with focus on the global marketing concept. The second chapter deals with international marketing mix. The third chapter deals with an analysis of the history and present time of the L'Oreal company. The fourth chapter is devoted to the analysis of the L'Oreal Professional Products Division international marketing strategy. It contains the introduction of the division and its general marketing strategy, the analysis of the professional hair care market and main competitors and it deals with description and analysis of the marketing mix of its predominant brands Matrix, Redken, L'Oréal Professionnel and Kérastase.
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43

Wilson, Amanda Janice. "Database Marketing Management Strategies for Agricultural Lenders". Thesis, Virginia Tech, 1998. http://hdl.handle.net/10919/36734.

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This study examines the use of databases to improve marketing techniques and customer segmentation in lending institutions. Specifically, this study examines the use of products and services by agricultural customers, and then determines the relationship between the use of those products and services with farm business characteristics. Information is also obtained on the interest rate sensitivity of the producers and correlated with farm business characteristics. The importance of technology and strategic alliances and other influences in the decision making process are determined after survey analysis. The survey was sent to producers who had some type of loan. Respondents from this study used an average of 3.2 loan products and 7.6 services for a total of 10.8 loans and services. Only 1 percent of the respondents indicated that they did not have a personal checking account. Twelve percent of the respondents indicated that they did not use a credit card. Only 16 percent of the respondents indicated that they used leasing services. Investment products did not have a high percentage of use. Thirty-three percent indicated they were using certificates of deposit, while only 21 percent indicated the use of money market funds, and 30 percent indicated the use of mutual funds. Thirty-seven percent indicated they were using IRAs. However, most of the respondents were using some form of insurance. Three-fourths of the respondents were using life insurance, while only 21 percent indicated that they did not possess disability insurance. Other services were also analyzed in this study. Only 15 percent of the respondents indicated that they were utilizing estate planning services, despite the 67 percent of respondents who were greater than age 41 and the 58 percent of respondents with greater than $500,000 in assets. Seventeen percent of the respondents were using an appraisal service. Due to the lower levels of usage for the investment products, this study focused on the relationship between farm characteristics and the investment products. This study showed that a relationship existed between farm and non-farm income with IRA usage. iii Only farm income had a relationship with money market fund usage and mutual fund usage. While, the use of estate plans was related to asset level. The analysis on interest rate sensitivity was determined by the amount an interest rate would have to decrease for a producer to switch lending institutions. The producers who were found to be less interest rate sensitive were those who had lower farm and non-farm incomes, lower asset levels, lower education levels, higher debt-to-asset ratio, and those who owned a computer. This implies that these are the more loyal customers to an institution or perhaps these producers have fewer opportunities to switch institutions. Producers in this study indicated that when selecting a lender/service provider, a competitive interest rate (76 percent of respondents) and the institution being a dependable source of credit (75 percent) was important. Knowledge of agriculture was also very important (69 percent of respondents). Internet banking and educational seminars rated as the characteristics that were least important, 3 percent and 9 percent, respectively. However, in the decision making process, lenders (69 percent of respondents), accountants (53 percent), and veterinarians (38 percent) were shown to be very important. The spouse/partner has considerable influence also on decision making. Sixty-seven percent of the respondents indicated that the spouse/partner had a considerable influence on investment decision, while sixty-one percent of the respondents indicated that the spouse/partner had a considerable influence on credit decisions. Five specific recommendations were made to the institutions following this study. These recommendations include: use of technology, institutional use of databases, use of influencers, and targeting and segmenting the marketplace.
Master of Science
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44

To, Chi-cheung Solomon, e 杜志祥. "Marketing of fourth generation software products in Hong Kong". Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1987. http://hub.hku.hk/bib/B31263902.

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45

To, Chi-cheung Solomon. "Marketing of fourth generation software products in Hong Kong /". [Hong Kong : University of Hong Kong], 1987. http://sunzi.lib.hku.hk/hkuto/record.jsp?B12335745.

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46

Hutson, Jeffrey D. "Contemporary attitudes toward integrated marketing communication". Virtual Press, 2006. http://liblink.bsu.edu/uhtbin/catkey/1337196.

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This research utilized Q Method to learn whether attitudes regarding integrated marketing communication (IMC) among both educators and practitioners are consistent with placing IMC in an inductive or pre-theory stage of development within the theory building-research cycle. The analysis indicates an acceptance of IMC as a valid method of communication management among study participants. However the data is consistent with a negative, or at best ambiguous, conclusion when it comes to placing attitudes regarding IMC in an inductive or pre-theory stage of development within the theory building-research cycle. This then permits the conclusion that IMC at present is a communications management approach, not a nascent communication theory.
Department of Journalism
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47

Wang, Hua. "The effects of marketing mix on brand equity /". View abstract or full-text, 2005. http://library.ust.hk/cgi/db/thesis.pl?MARK%202005%20WANG.

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48

Trupo, Paul. "Agricultural Cooperation and Horticultural Produce Marketing in Southwest Virginia". Thesis, Virginia Tech, 1997. http://hdl.handle.net/10919/36871.

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Abstract (sommario):

Agricultural production in Southwest Virginia is characterized by numerous small, geographically disperse farms dedicated to traditional practices of producing tobacco and cattle. Community leaders have expressed the desire to diversify the region's agricultural production base to include potentially more profitable commodities such as horticultural crops. In order for the small growers to penetrate the fresh horticultural market and compete with the larger production regions, they must organize themselves into a farmer cooperative that allows them to pool resources, reduce costs, and share risk.

A successful cooperative will increase farm incomes for the region's producers. The co-op will strive to obtain a higher price for the commodities produced than that price which can be obtained by growers acting independently. The increase in farm incomes should offset forecasted decreases in agricultural incomes resulting from declines in the region's traditional production activities. Increased farm incomes for a large number of small growers should have a substantial impact on agricultural producers, marketers, and equipment suppliers and lead to economic development for the region as a whole.

Several past horticultural cooperative efforts have been publicly financed and eventually failed for a wide variety of reasons. The methodology used in this research include surveying and interviewing marketing specialists, co-op managers, growers, extension agents, horticulturists, and other experts involved with both successful and failed cooperative efforts. The data gathered from these interviews has been used to identify key factors that have contributed to the success or failure of the other cooperative efforts.

Based on the key factors identified from the research, a specific cooperative structure has been developed for the Southwest Virginia growers. This organizational structure incorporates into its legal documentation (bylaws, business plan, and marketing agreement) the critical factors that must be carried out by members, management, extension, and marketers in order to increase the probability for the cooperative's long-term survival and profitability.
Master of Science

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Festing, Harriet. "Direct marketing of fresh produce by small-scale farmers". Thesis, Imperial College London, 1995. http://hdl.handle.net/10044/1/11217.

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50

O’Sullivan, Alan. "Commercializing complex products : conflict, cooperation, and communication across multiple boundaries". Thesis, McGill University, 2000. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=121007.

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This study examines the impact of technological complexity on the commercialization objectives of cost, time to market, and rate of new product introductions in the jet aircraft industry. It shows how technological complexity interacts with other dimensions of the technology, namely maturity and a high need for reliability, to generate distinctive product-development challenges. The study also shows how one firm - the lead firm - has overcome the challenges posed by these three technological characteristics through managing a decentralized design-build network composed of suppliers who have significant levels of design responsibility.
Cette étude examine, pour l'industrie des avions à réaction, l'impact de la complexité technologique sur les objectifs de commercialisation que sont le coût de production, le temps requis pour atteindre le marché, et la fréquence d'introduction de nouveaux produits. Elle démontre comment la complexité interagit avec d'autres dimensions de la technologie, notamment la maturité et le grand besoin de fiabilité, pour créer des défis de développement de produits particuliers. Cette étude démontre aussi comment une comment une entreprise leader a réussi à relever ces trois défis technologiques par la gestion d'un réseau décentralisé de conception-développement-production composé de fournisseurs qui ont une responsabilité importante au niveau de la conception et du développement.
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