Letteratura scientifica selezionata sul tema "MYNTRA"

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Articoli di riviste sul tema "MYNTRA"

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Yadav, Krishna. "Online Shopping and Product Return." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 05 (2025): 1–9. https://doi.org/10.55041/ijsrem49051.

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ABSTRACT: The fast development of e-commerce stages has revolutionized the way customers shop, with Myntra developing as a driving design and way of life commercial center in India. Myntra offers a endless determination of items, from attire and footwear to embellishments and excellence things, catering to assorted shopper inclinations. In any case, with the comfort of online shopping comes the challenge of item returns, an necessarily viewpoint of the online retail experience. This theoretical investigates the online shopping environment on Myntra, centering on buyer behavior, item revelation
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Jadhwani, Om, Tiya Mohnia, Pranjal Suda, Rahul Chauhan, and Andino Maseleno. "Consumer Buying Behavior on Myntra: Analyzing Influencing Factors and Their Impact on Satisfaction." Dinasti International Journal of Economics, Finance & Accounting 5, no. 5 (2024): 5527–39. https://doi.org/10.38035/dijefa.v5i5.3887.

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This research explores consumer buying behavior on Myntra, a leading online fashion platform in India, focusing on factors influencing purchasing decisions and their impact on customer satisfaction. A survey of 100 Myntra users in Ahmedabad was conducted, utilizing a quantitative approach and stratified random sampling. The study identified key factors such as pricing, product variety, promotions, and user experience, and evaluated their role in shaping consumer behavior. The findings suggest that demographic variables (age, gender, and occupation) have minimal influence on shopping behavior,
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Purohit, Abhishek, and Utkarsh Sharma. "Clone Website Like Myntra." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 01 (2025): 1–9. https://doi.org/10.55041/ijsrem40689.

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The growth of e-commerce platforms has revolutionized the digital buying scene, allowing for seamless interactions between customers and enterprises. Creating a clone website like Myntra—a renowned fashion and lifestyle e-commerce platform—has become a priority for businesses looking to capitalize on the rising demand for online shopping. This research delves into the essential technological and commercial factors for developing a Myntra-like website. It goes into essential topics including adaptable site design, smooth user interfaces, and powerful backend technologies that allow for tailored
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Gavel, Naveen. "A Study on Consumer Buying Behaviour of Myntra." International Scientific Journal of Engineering and Management 04, no. 06 (2025): 1–9. https://doi.org/10.55041/isjem04241.

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Abstract With the rapid rise of e-commerce in India, understanding consumer behavior has become vital for online retailers. This research examines the factors influencing consumer buying behavior on Myntra, a leading fashion and lifestyle e-commerce platform. The study aims to analyze consumer preferences, satisfaction levels, demographic influences, and the impact of online promotional strategies. A structured questionnaire was used to gather data from 50 respondents in Lucknow. The findings reveal that time-saving, convenience, and product variety are the major drivers of online shopping. Wh
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kumar, Ujjwal. "Myntra Marketing Strategies." Poonam Shodh Rachna 3, no. 4 (2024): 91–95. http://dx.doi.org/10.56642/brdu.v03i04.019.

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Amawate, Vibhas, and Madhurima Deb. "Post acquisition brand identity: acquisition of Flipkart group by Walmart Inc." Emerald Emerging Markets Case Studies 11, no. 2 (2021): 1–21. http://dx.doi.org/10.1108/eemcs-12-2018-0274.

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Learning outcomes The learning outcomes are as follows: factors to be considered in devising the best post-acquisition brand identity and outline market research techniques, which can be used to identify the best-suited post-acquisition brand identity strategy. Case overview/synopsis The case study discusses the brand strategy, which Walmart Inc needs to adopt post its acquisition of Flipkart Pvt. Ltd (Flipkart) Group in India. Flipkart had acquired Myntra Designs Pvt. Ltd (Myntra) and Novarris Fashion Trading Private Limited (Jabong), but had kept their brand identity intact; Walmart Inc was
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Agarwal, Himanshi, and Shailja Dixit. "From “e” Retail to “omni” Channel Retail." International Journal of Business Analytics 7, no. 2 (2020): 54–68. http://dx.doi.org/10.4018/ijban.2020040104.

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To cope up with the ever-changing dynamic business environment, every organization needs to reinvent their marketing mix strategies by introducing some innovations and novel strategic changes. These transformations are very important for the organizational growth, survival and expansion. These transitions could be the need of the hour or a strategic move towards a brighter future. Several ecommerce players are already scaling up their offline presence to let customers experience the product before buying and to reach a larger market. Myntra is planning to be one of them by opening its physical
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Jain, Jatin. "A Financial Profitability Analysis Of Myntra." Poonam Shodh Rachna 3, no. 4 (2024): 103–7. http://dx.doi.org/10.56642/brdu.v03i04.021.

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H V 1, RAKSHA. "Navigating the Future: Pay-Later Options in E-Commerce and Their Influence on Purchase Decision-Making." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 01 (2025): 1–9. https://doi.org/10.55041/ijsrem41100.

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The pay-later options in e-commerce revolutionized consumer-buying behavior by making an e-commerce transaction flexible and convenient. The paper investigates the influence of using pay-later options on consumers' decision-making in e-commerce, including platforms such as Amazon, Flipkart, Myntra, Meesho, Blinkit, Zepto, Ola, and many more. Through mixed methods of two stages, the paper identifies the factors behind consumers' adoption of BNPL options and analyses how the latter influences purchasing decisions. Combining data analysis—thereby bringing statistical insights into consumer prefer
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Ahamed, Rizwan. "MARKETING STRATEGIES OF E-COMMERCE BUSINESS (MYNTRA)." Poonam Shodh Rachna 3, no. 4 (2024): 5–8. http://dx.doi.org/10.56642/brdu.v03i04.002.

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Tesi sul tema "MYNTRA"

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Eikje, Ramberg Linn. "Mynt er hva mynt gjør : En analyse av norske mynter fra 1100-tallet: produksjon, sirkulasjon og bruk." Doctoral thesis, Stockholms universitet, Institutionen för arkeologi och antikens kultur, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-147308.

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The kings of Norway issued coins on a regular basis starting in the mid-11th century, and probably conducted renovatio monetae whenever a new king came to power. As a privilege of bona regalia, the king could use coin production to serve his own interests. Economic factors are usually the main focus of discussions on coinage, but there were also political, religious and cultural dimensions that must have been important both for the production of coins and in the choice of motives, form and style. From the outset, manipulation of the coinage is visible in the debasement of silver content, follo
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Fahlgren, Ted, Jack Hellström, and Hallingström Johan Sundqvist. "Kartläggning av dagvattenutlopp som mynnar i Fyrisån och dess påverkan på vattenkvalitet." Thesis, Uppsala universitet, Institutionen för geovetenskaper, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-446610.

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Dagvatten härstammar från nederbörd och ibland en del grundvatten, när regn faller på hårda ytor ökar sannolikheten för ytavrinning med högt flöde och med det vattnet kan föroreningar följa med som hamnar i recipienten eftersom generellt så renas inte dagvatten när det rinner i ledningar, vattendrag eller diken vidare till recipient. När regn faller på ytor med vegetation så blir det lägre flöde, då en del vatten stannar på växter eller blir upptagna av rötter samt infiltreras av jorden. Vattnet filtreras därför naturligt och risken för föroreningar är lägre, men många naturligt förekommande ä
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Nikula, Gustav, and Filip Österlund. "På andra sidan myntet : En kvalitativ studie om offentlig upphandling under flyktingkrisen 2015." Thesis, Linköpings universitet, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-134804.

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Bakgrund: Under hösten 2015 drabbades Europa av den största flyktingkrisen i modern tid. Av de totalt 163 000 flyktingar som passerade den svenska gränsen var många ensamkommande barn som fördelades ut i kommunerna av Migrationsverket. Kommunerna kan i sin tur delvis hantera detta mottagande genom ramavtalsupphandling av asylplatser, men behovet har tidigare år varit litet. Flyktingkrisen ökade således dramatiskt efterfrågan på platser, vilket försatte kommunerna i en pressad situation och ställde krav på resiliens. Syfte: Syftet med uppsatsen är att beskriva och förstå hur offentlig upphandli
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Walldén, Göran. "Logistisk kulmination - en eller två sidor av myntet? : En betraktelse utifrån ett annorlunda perspektiv." Thesis, Försvarshögskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:fhs:diva-1151.

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Logistic Culmination – One or Two Sides of the Coin? An Observation From a Different Point of View   Logistic culmination can be compared to a stretched rubber band. If combat units moves in direction away from the supplies the rubber band will gradually stretch. The rubber band will eventually burst and at that point the logistic culmination will be a fact. But if the rubber band was to be let go before bursting, it will instead be contracted. At the maximum contraction point the rubber band will for a split second be wider. Could this metaphor show that there exists an opposite way of reachi
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Ericsson, Carl-Emil. "Den monetära utvecklingen under 1000-talet på Gotland." Thesis, Högskolan på Gotland, Institutionen för humaniora och samhällsvetenskap, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hgo:diva-1506.

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This paper deals with monetary development on Gotland during 11th century. The expectation is that by examining five different silver-hoards from various parts of the century it will be able to determine if there are any signs of monetary developments. By examining the silver-hoards weight and comparing the weight difference between the Coined silver, the fragmented coins and other silver objects, this paper determine which of these dominate the silver-hoards in 11thcentury. Apart from the weight comparison an accurate study of the degree of fragmentation on coins in the silver-hoards will giv
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Fallqvist, Sofie, and Desirée Karlson. "Fastighetsmäklare - Ett mynt med två sidor." Thesis, University of Gävle, Department of Business Administration and Economics, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-678.

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<p>Syfte: Vi upplever att människor i vår omgivning har en negativ bild av fastighetsmäklare. Undersökningar som Expressen har gjort bekräftar även detta. Vårt syfte med den här studien är därför att:</p><p>• Ge vår bild av fastighetsmäklare.</p><p>• Skriva en debattartikel och få denna publicerad.</p><p>Genom att uppfylla ovanstående syfte vill vi besvara frågorna:</p><p>• Varför har fastighetsmäklare ett dåligt rykte?</p><p>• Vad kan göras för att förbättra ryktet?</p><p>Metod: Vi har utifrån ett hermeneutiskt synsätt skapat denna uppsats och därför låtit vår förförståelse och subjektivitet
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Kindberg, Linda, and Maria Larsson. "Integrerad Rapportering : två sidor av samma mynt." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-13338.

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The purpose of this paper is to through a conceptual definition, outline the meaning of integrated reporting. The empirical study aims to identify the development of integrated reporting in terms of driving forces and participants. We also intend to identify and explain the effects of integrated reporting and to describe, analyze and create an understanding of what is required of companies and the challenges an application of integrated can bring. To achieve the purpose of this paper, we have formulated a central question; What is integrated reporting and what will this development mean for co
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Willcocks, Geoff. "UK market efficiency and the Myners review : a univariate analysis of strategic asset allocation by industrial sectors." Thesis, Bournemouth University, 2006. http://eprints.bournemouth.ac.uk/10549/.

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The Treasury's report "Institutional Investment in the United Kingdom: A Review" (the Myners Review) suggested in 2001 that various sectors of the UK equity market may be suitable for active investment management, tacitly assuming that some sectors are efficient whilst others are not. The validity of this assumption is tested against 29 industrial sector indices within the FTSE All Share index. Sector efficiency is, taken to be that index values reflect information correctly (strong efficient) or to the point where benefits do not exceed costs (weakly efficient). Existence of a sector index fo
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Kötz, Kathrin. "Die Prosa Paul van Ostaijens : stilistische, poetologische und philosophische Korrespondenzen mit dem Werk von Mynona (Salomo Friedlaender) /." Münster : Waxmann, 2001. http://catalogue.bnf.fr/ark:/12148/cb38907770t.

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Sekulovski, Alexander. "Oblomov och Sachar : Två sidor av samma mynt." Thesis, Jönköping University, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-7752.

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<p>Romanen <em>Oblomov</em> (1859) av Ivan Gontjarov handlar om den lättjefulle adelsmannen Oblomovs liv. Boken har varit föremål för utbredd forskning tidigare men någon undersökning som lagt fokus på Oblomovs betjänt Sachar mot bakgrund av den slöa livsstil som boken skildrar har inte gått att finna. Syftet med denna uppsats är därför att genom noggrann läsning av framförallt de episoder där Sachar är närvarande lära känna hans karaktär och funktion i boken och på så vis fylla ett litet tomrum i forskningen om <em>Oblomov.</em></p><p>Bortsett från deras olika befattningar är Sachar i stora d
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Libri sul tema "MYNTRA"

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Papleka, Anton. Mynxyra: Roman. Botime Toena, 2000.

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myntverket, Det Norske, ed. Mynten, myntene og medaljene: Den Kongelige Mynts historie 1806-2004, med linjer tilbake til starten i 1668 (1628). Det norske myntverket, 2008.

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Cardorff, Peter. Friedlaender (Mynona) zur Einführung. Edition SOAK im Junius Verlag, 1988.

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Friedlaender, Salomo. Salomo Friedlaender/Mynona, Alfred Kubin: Briefwechsel. Edition Neue Texte, 1986.

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Exner, Lisbeth. Fasching als Logik: Über Salomo Friedlaender/Mynona. Belleville, 1996.

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Tigerstad, Rune. Antika mynt: Mynt från Rom, Grekland och deras kolonier. Rune Tigerstad, 2010.

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Sandström, Rolf. Romarna och deras mynt: Med illustrationer från en samling antika mynt. Rolf Sandström, 2013.

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Mani, Pankaj. Dam break study of Myntdu Leska Dam using DAMBRK model. National Institute of Hydrology, 2001.

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Fløgstad, Kjartan. Kron og mynt: Eit veddemål. 2nd ed. Gyldendal, 1998.

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1885-1940, Einstein Carl, Friedlaender Salomo 1871-1946, and Kiefer Klaus H. 1947-, eds. Avantgarde, Weltkrieg, Exil: Materialien zu Carl Einstein und Salomo Friedlaender/Mynona. Lang, 1986.

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Capitoli di libri sul tema "MYNTRA"

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Naik, Neel Vipinchandra, and Ana Sofia André Bentes Marcelo. "“Bold Is Beautiful” by Anouk, Myntra: An Introduction of a Social Media Campaign Against Gender Inequality." In Sustainability in Fashion: Creativity, Education, and Innovation. Springer Nature Switzerland, 2025. https://doi.org/10.1007/978-3-031-80991-0_9.

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Adamenko, Svitlana. "Kuliš, Mykola: Myna Mazajlo." In Kindlers Literatur Lexikon (KLL). J.B. Metzler, 2020. http://dx.doi.org/10.1007/978-3-476-05728-0_775-1.

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Othman, Zulaiha Ali, Abdul Razak Hamdan, Azuraliza Abu Bakar, et al. "MYNDA - An Intelligent Data Mining Application Generator." In Lecture Notes in Computer Science. Springer Berlin Heidelberg, 2011. http://dx.doi.org/10.1007/978-3-642-25200-6_21.

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Hart, Lorinda A. "Jungle Myna (Acridotheres fuscus Wagler, 1827)." In Invasive birds: global trends and impacts. CABI, 2020. http://dx.doi.org/10.1079/9781789242065.0033.

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Abstract This chapter describes the terminology, nomenclature, morphology, geographical distribution, diet, physiology, reproduction, behaviour, ecology, habitats, invasion patterns, environmental impact, control and human use of the jungle myna (Acridotheres fuscus).
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Hart, Lorinda A., Andrew M. Rogers, and B. J. van Rensburg. "Common Myna (Acridotheres tristis Linnaeus, 1766)." In Invasive birds: global trends and impacts. CABI, 2020. http://dx.doi.org/10.1079/9781789242065.0025.

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Abstract This chapter describes the common terminologies, taxonomy, morphology, geographical distribution, physiology, diet, behaviour, reproduction, habitats, ecology, invasion pathways, environmental impact, control and human use of the common myna (Acridotheres tristis).
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Patole, Dr Jayashree. "Myntra’s Personalized Recommendations: The Power of Recommendation Engines." In Indian Management Case Studies. San International Scientific Publications, 2024. http://dx.doi.org/10.59646/imcsc8/192.

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This case study examines the importance and influence of personalised recommendations facilitated by recommendation engines, using Myntra as a specific illustration. Learners will gain comprehension of the strategies and techniques utilised by Myntra to provide customised product recommendations. This study analyses the consequences of these individualised encounters on consumer involvement, contentment, and business expansion, offering valuable insights into how recommendation engines contribute to Myntra’s triumph in the fiercely competitive online fashion retail industry.
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Gupta, Abhishek, and Abhishek Goyal. "Click to Brick." In Application of Gaming in New Media Marketing. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-6064-7.ch010.

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In 2017, India witnessed a new technological revolution in new media marketing fueled by the ready availability of high speed data and the emergence of a new generation of advance visualization solutions like virtual reality and augmented reality. Brands today are now focusing on distinguishing themselves from their competitors by redefining the customer experience and engaging them into their brand story. Myntra conceived the idea of creating its own brand of clothing for the travelers called Roadster focused over the needs of new generation of tech-savvy millennial customers. After the initi
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Singh, Surabhi. "Role of Media in Success of E-Tailing." In Mobile Commerce. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-2599-8.ch056.

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This chapter proposes to bring forth insights as how media contributes in e-tailing. The success of online retailers owe to the role which media plays in changing the consumer mind. India's retail market value was estimated at $520 billion in 2013, and is expected to grow to $950 billion by 2018. With a CAGR currently pegged at 13%, the Indian e-commerce market is expected to grow the fastest within the Asia-Pacific Region – with its market size doubling every 2-2.5 years. This certainly gives us reason for deep introspection. While the global growth rate of online shoppers is estimated at 8-1
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Singh, Surabhi. "Role of Media in Success of E-Tailing." In Advances in E-Business Research. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-4666-9921-2.ch012.

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This chapter proposes to bring forth insights as how media contributes in e-tailing. The success of online retailers owe to the role which media plays in changing the consumer mind. India's retail market value was estimated at $520 billion in 2013, and is expected to grow to $950 billion by 2018. With a CAGR currently pegged at 13%, the Indian e-commerce market is expected to grow the fastest within the Asia-Pacific Region – with its market size doubling every 2-2.5 years. This certainly gives us reason for deep introspection. While the global growth rate of online shoppers is estimated at 8-1
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Henry II. "4140. *Myners, Roger de." In The Letters and Charters of Henry II, King of England 1154–1189, edited by Nicholas Vincent. Oxford University Press, 2020. http://dx.doi.org/10.1093/oseo/instance.00278447.

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Atti di convegni sul tema "MYNTRA"

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Ghazali, Abdullah Al, Hadeel AI-Rifa'i, Mohamed Jama, and Mohammed Ghazal. "AI-Powered Indian Myna Trap*." In 2024 International Conference on Engineering and Emerging Technologies (ICEET). IEEE, 2024. https://doi.org/10.1109/iceet65156.2024.10913560.

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Thant, Kaung Lwin, Kwankamol Nongpong, Ye Kyaw Thu, Thura Aung, Khaing Hsu Wai, and Thazin Myint Oo. "myNER: Contextualized Burmese Named Entity Recognition with Bidirectional LSTM and fastText Embeddings via Joint Training with POS Tagging." In 2025 IEEE International Conference on Cybernetics and Innovations (ICCI). IEEE, 2025. https://doi.org/10.1109/icci64209.2025.10987237.

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Suruthika, M., and R. Mary Sophia Chitra. "A Study on AI-Powdered Virtual Shopping Assistants and Consumer Engagement: A Special Reference to Myntra App." In International Conference on Artificial Intelligence in Commerce and Management. Shanlax Publications, 2025. https://doi.org/10.34293/icaicm-25.ch014.

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In the rapid evolution of online shopping, artificial intelligence (AI) has played a significant role in improving customer experience and driving expansion. Myntra is a well-known online retailer in India that has been using AI to maintain its dominant position in the e-commerce industry. This study explores Myntra use of AI tools such as chatbots, machine learning, product recommendations, voice assistance, and visual discovery to deliver great product experiences and adjusts accordingly. As the retail industry undergoes significant changes due to digital transformation, the role of artifici
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Raj, Akhil, Hrishikesh Ganu, Saikat Kumar Das, R. Sandeep, Satyajeet Singh, and Sreekanth Vempati. ""Maya"- A Conversational Shopping Assistant for Fashion at Myntra." In WSDM '24: The 17th ACM International Conference on Web Search and Data Mining. ACM, 2024. http://dx.doi.org/10.1145/3616855.3635740.

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Saleem, Shah Asif Mohd, and Shaikh Mohammad Bilal Naseem. "A Case Study of MyntraTM Enhancing E-Commerce Retailing with Multiple AI Solutions." In 2023 6th International Conference on Advances in Science and Technology (ICAST). IEEE, 2023. http://dx.doi.org/10.1109/icast59062.2023.10454917.

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Bhardwaj, Rohan, Anuj Negi, Prithvi Chauhan, and Neha Yadav. "Intelligent Fashion Recommender System: Redefining Style with Deep Learning." In 2nd International Conference on Emerging Applications of Artificial Intelligence, Machine Learning and Cybersecurity. AIJR Publisher, 2025. https://doi.org/10.21467/proceedings.178.14.

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Industrialization and manufacturing are growing tremendously over the past few years. In fact, customers don't really prefer going outside for their service. Due to rapid online commercialization, customers don't have to visit stores, try products in the dressing area. There is an immense number of various products available on the online websites and platforms. In this article, authors review the quality of the fashion recommendation system and their corresponding techniques. Moreover, this paper focuses on various models that could be created and developed to support the fashion recommender
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Clees, Tanja, Kläre Cassirer, Nils Hornung, et al. "MYNTS: Multi-phYsics NeTwork Simulator." In 6th International Conference on Simulation and Modeling Methodologies, Technologies and Applications. SCITEPRESS - Science and Technology Publications, 2016. http://dx.doi.org/10.5220/0005961001790186.

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Javed, Ms Zenab, and Ms Insha Mirza. "ANALYZING THE INFLUENCE OF MYNTRA'S AI-POWERED VISUAL SEARCH ON YOUTH FASHION TRENDS AND SHOPPING HABITS IN BHOPAL." In Transforming Knowledge: A Multidisciplinary Research on Integrative Learning Across Disciplines. The Bhopal School of Social Sciences, 2025. https://doi.org/10.51767/ic250131.

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Myntra's AI-powered visual search technology is revolutionizing the shopping experience for Bhopal's youth by seamlessly integrating innovation with personalization. This study delves into the transformative impact of this advanced tool on consumer behavior, emphasizing its ability to streamline fashion discovery and purchasing while adapting to dynamic trends. The feature enhances convenience, efficiency, and user satisfaction by leveraging state-of-the-art AI algorithms, fostering deeper customer engagement. The research examines demographic factors such as age, gender, education, and income
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Razak Hamdan, Abdul. "MYNDA: An IDSS generator with hyperheuristic attribute reduction." In 2011 International Conference on Electrical Engineering and Informatics (ICEEI). IEEE, 2011. http://dx.doi.org/10.1109/iceei.2011.6021847.

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Astuti, Dwi, and Rini Rachmatika. "Mitochondrial genes diversity among the critically endangered black-winged myna bird (Acridotheres melanopterus) in captivity." In INTERNATIONAL CONFERENCE ON BIOLOGY AND APPLIED SCIENCE (ICOBAS). AIP Publishing, 2019. http://dx.doi.org/10.1063/1.5115736.

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Rapporti di organizzazioni sul tema "MYNTRA"

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Myrenås, Elin. Utvärdering av ålyngelutsättningar – Svenska väst- och sydkustområden. Department of Aquatic Resources, Swedish University of Agricultural Sciences, 2022. http://dx.doi.org/10.54612/a.11hagsqss7.

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Sverige har sedan 2009 tillämpat en ålförvaltningsplan där en av förvaltningsåtgärderna är stödutsättningar av glasålar i svenska vatten. Dessa ålar importeras från länder där det anses finnas ett överskott av ankommande glasål. Sedan ålförvaltningens början har alla utsatta ålar märkts med strontium och vi kan därför idag skilja på naturligt rekryterade ålar och stödutsatta ålar genom en strontiumanalys av deras otoliter. På väst- och sydkusten finns det två provfiskeprogram där ål har samlats in och strontiumanalyserats. Dessa program inbegriper fiske med ryssja vid en lokal utanför Stenungs
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