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Articoli di riviste sul tema "MYNTRA"

Autore: Grafiati

Pubblicato: 11 settembre 2023

Ultima modifica: 25 luglio 2025

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1

Yadav, Krishna. "Online Shopping and Product Return." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 05 (2025): 1–9. https://doi.org/10.55041/ijsrem49051.

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ABSTRACT: The fast development of e-commerce stages has revolutionized the way customers shop, with Myntra developing as a driving design and way of life commercial center in India. Myntra offers a endless determination of items, from attire and footwear to embellishments and excellence things, catering to assorted shopper inclinations. In any case, with the comfort of online shopping comes the challenge of item returns, an necessarily viewpoint of the online retail experience. This theoretical investigates the online shopping environment on Myntra, centering on buyer behavior, item revelation

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Jadhwani, Om, Tiya Mohnia, Pranjal Suda, Rahul Chauhan, and Andino Maseleno. "Consumer Buying Behavior on Myntra: Analyzing Influencing Factors and Their Impact on Satisfaction." Dinasti International Journal of Economics, Finance & Accounting 5, no. 5 (2024): 5527–39. https://doi.org/10.38035/dijefa.v5i5.3887.

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This research explores consumer buying behavior on Myntra, a leading online fashion platform in India, focusing on factors influencing purchasing decisions and their impact on customer satisfaction. A survey of 100 Myntra users in Ahmedabad was conducted, utilizing a quantitative approach and stratified random sampling. The study identified key factors such as pricing, product variety, promotions, and user experience, and evaluated their role in shaping consumer behavior. The findings suggest that demographic variables (age, gender, and occupation) have minimal influence on shopping behavior,

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Purohit, Abhishek, and Utkarsh Sharma. "Clone Website Like Myntra." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 01 (2025): 1–9. https://doi.org/10.55041/ijsrem40689.

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The growth of e-commerce platforms has revolutionized the digital buying scene, allowing for seamless interactions between customers and enterprises. Creating a clone website like Myntra—a renowned fashion and lifestyle e-commerce platform—has become a priority for businesses looking to capitalize on the rising demand for online shopping. This research delves into the essential technological and commercial factors for developing a Myntra-like website. It goes into essential topics including adaptable site design, smooth user interfaces, and powerful backend technologies that allow for tailored

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Gavel, Naveen. "A Study on Consumer Buying Behaviour of Myntra." International Scientific Journal of Engineering and Management 04, no. 06 (2025): 1–9. https://doi.org/10.55041/isjem04241.

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Abstract With the rapid rise of e-commerce in India, understanding consumer behavior has become vital for online retailers. This research examines the factors influencing consumer buying behavior on Myntra, a leading fashion and lifestyle e-commerce platform. The study aims to analyze consumer preferences, satisfaction levels, demographic influences, and the impact of online promotional strategies. A structured questionnaire was used to gather data from 50 respondents in Lucknow. The findings reveal that time-saving, convenience, and product variety are the major drivers of online shopping. Wh

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kumar, Ujjwal. "Myntra Marketing Strategies." Poonam Shodh Rachna 3, no. 4 (2024): 91–95. http://dx.doi.org/10.56642/brdu.v03i04.019.

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Amawate, Vibhas, and Madhurima Deb. "Post acquisition brand identity: acquisition of Flipkart group by Walmart Inc." Emerald Emerging Markets Case Studies 11, no. 2 (2021): 1–21. http://dx.doi.org/10.1108/eemcs-12-2018-0274.

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Learning outcomes The learning outcomes are as follows: factors to be considered in devising the best post-acquisition brand identity and outline market research techniques, which can be used to identify the best-suited post-acquisition brand identity strategy. Case overview/synopsis The case study discusses the brand strategy, which Walmart Inc needs to adopt post its acquisition of Flipkart Pvt. Ltd (Flipkart) Group in India. Flipkart had acquired Myntra Designs Pvt. Ltd (Myntra) and Novarris Fashion Trading Private Limited (Jabong), but had kept their brand identity intact; Walmart Inc was

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Agarwal, Himanshi, and Shailja Dixit. "From “e” Retail to “omni” Channel Retail." International Journal of Business Analytics 7, no. 2 (2020): 54–68. http://dx.doi.org/10.4018/ijban.2020040104.

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To cope up with the ever-changing dynamic business environment, every organization needs to reinvent their marketing mix strategies by introducing some innovations and novel strategic changes. These transformations are very important for the organizational growth, survival and expansion. These transitions could be the need of the hour or a strategic move towards a brighter future. Several ecommerce players are already scaling up their offline presence to let customers experience the product before buying and to reach a larger market. Myntra is planning to be one of them by opening its physical

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Jain, Jatin. "A Financial Profitability Analysis Of Myntra." Poonam Shodh Rachna 3, no. 4 (2024): 103–7. http://dx.doi.org/10.56642/brdu.v03i04.021.

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H V 1, RAKSHA. "Navigating the Future: Pay-Later Options in E-Commerce and Their Influence on Purchase Decision-Making." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 01 (2025): 1–9. https://doi.org/10.55041/ijsrem41100.

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The pay-later options in e-commerce revolutionized consumer-buying behavior by making an e-commerce transaction flexible and convenient. The paper investigates the influence of using pay-later options on consumers' decision-making in e-commerce, including platforms such as Amazon, Flipkart, Myntra, Meesho, Blinkit, Zepto, Ola, and many more. Through mixed methods of two stages, the paper identifies the factors behind consumers' adoption of BNPL options and analyses how the latter influences purchasing decisions. Combining data analysis—thereby bringing statistical insights into consumer prefer

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Ahamed, Rizwan. "MARKETING STRATEGIES OF E-COMMERCE BUSINESS (MYNTRA)." Poonam Shodh Rachna 3, no. 4 (2024): 5–8. http://dx.doi.org/10.56642/brdu.v03i04.002.

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Singh, Om. "BRAND PERFORMANCE AND IMPACT OF SOCIAL MEDIA ENGAGEMENT ACTIVITIES." ShodhKosh: Journal of Visual and Performing Arts 5, ICETDA24 (2024): 415–22. http://dx.doi.org/10.29121/shodhkosh.v5.iicetda24.2024.2499.

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This research examines the correlation between users’ engagement with social media, their feedback mechanisms, and their overall satisfaction regarding the social media efficacy of three prominent brands: Myntra, Zomato, and BigBasket. A survey was administered to 44 participants, predominantly from urban locales, concentrating on their social media utilization patterns, brand interaction, and feedback mechanisms. The primary variables assessed encompassed the duration of social media usage, the platforms engaged, satisfaction with brand interaction, and the characteristics of feedback provide

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Tyagi, Ayush. "A STUDY ON CUSTOMER SATISFACTION WITH REFERENCE TO MYNTRA ." International Journal of Social Science and Economic Research 6, no. 7 (2021): 2211–43. http://dx.doi.org/10.46609/ijsser.2021.v06i07.014.

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Juveria, Fathima, and Aditya Sai Srinivas T. "ChicCode: Python-Powered Fashion Recommendation for Trendsetters." Journal of Advanced Research in Artificial Intelligence & It's Applications 1, no. 1 (2023): 9–14. https://doi.org/10.5281/zenodo.10253849.

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<i>Explore the pervasive role of Recommendation Systems in e-commerce, particularly in fashion, where platforms aim to elevate user engagement and sales by suggesting trending fashion. Drawing inspiration from Myntra, renowned for its fashion recommendations, this article offers a practical guide on constructing a fashion recommendation system using Python. If you're keen on understanding the intricacies of building a system that propels trending styles, delve into this insightful walkthrough on Python-based fashion recommendation systems.</i> 

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Dr.Smita Kochummen. "A Study on The Impact of Online Shopping on Buying Behaviour of People in Kollam District with Reference to Amazon, Myntra and Flipkart." International Journal of Latest Technology in Engineering Management & Applied Science 14, no. 6 (2025): 104–14. https://doi.org/10.51583/ijltemas.2025.140600013.

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Abstract: The rise of e-commerce has significantly transformed retail, providing unmatched convenience, variety, and affordability. Platforms like Amazon, Myntra, and Flipkart have played key roles in reshaping shopping habits globally, with India emerging as a rapidly expanding market. This shift has been driven by digital advancements, widespread smartphone usage, and better internet accessibility, allowing consumers to browse, compare, and purchase products effortlessly. Kollam district in Kerala is experiencing a growing preference for online shopping. Traditionally known for its rich hist

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P, DR VIJAYALAKSHMI. "WEB STORE PURCHASE – CONSUMER AWARNESS AND PERCEPTION." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 05 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem32557.

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The online shopping industry in India is rapidly growing with the entry of large players such as AMAZON,FLIPKART,E-BUY,SNAPDEAL,MYNTRA and others along with the existing domestic players..This research evaluate the factors influencing the consumers to buy products, avail services and level of satisfaction derived during online purchase. It examine SWOT analysis in the e-marketing products and services. Additionally it measure the influence of internet shopping through their experience, problems faced, agreeability and their attitude towards purchase decision. Keywords : Level of satisfaction,

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Nagar, Anjali. "CONSUMER BEHAVIOURL ANALYSIS IN E COMMERCE AS MYNTRA USING DATA ANALYTICS." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 04 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem32567.

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"Millennials exhibit significant changes in their shopping behavior, particularly when it comes to online shopping. Their tech-savviness plays a crucial role in their affinity for online purchases. Nowadays, everything from clothing to cosmetics, electronics, and groceries is bought online. Researchers actively study the factors influencing online shopping behavior among the potential target audience. This study primarily aims to understand how demographic factors contribute to variations in online shopping behavior. Product reviews serve as a method to establish customer relativity and frame

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R, Anugrahaa. "A STUDY AND IMPACT ON COUNTER REVIEWS AND RATINGS ON MYNTRA." International Research Journal of Education and Technology 6, no. 11 (2024): 702–11. https://doi.org/10.70127/irjedt.vol.8.issue04.711.

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FAHAD, MOHD. "Predicting Customer Lifetime Value: A Data-Driven Case Study of Myntra." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 06 (2025): 1–9. https://doi.org/10.55041/ijsrem49369.

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ABSTRACT In today’s dynamic digital economy, customer-centric strategies play a critical role in sustaining e-commerce competitiveness. One of the most effective ways to assess customer profitability is through the prediction of Customer Lifetime Value (CLV)—a forward-looking metric that estimates the total net profit a business can expect from a customer throughout their entire relationship. This research paper develops a predictive model for CLV using simulated transactional data that reflects the behavioral patterns typical of customers on Myntra, one of India’s largest fashion e-commerce p

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Mahapatra, Durga Madhab, Ashok K. Mohanty, and Arundhati Patajoshi. "India's Online Business Restructuring: A Case Study of Flipkart. Com and Myntra." Training & Development Journal 6, no. 1 (2015): 82. http://dx.doi.org/10.5958/2231-069x.2015.00010.4.

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Siddhapura, Akbarhusen M., and Abuzar H. Vora. "A Study on Consumer Behaviour Towards Online Shopping in North Gujarat." Integrated Journal for Research in Arts and Humanities 3, no. 2 (2023): 191–95. http://dx.doi.org/10.55544/ijrah.3.2.32.

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The rising in the number of internet users in our country gives great hope for online shopping. If Internet marketers know the factors that influence customer behavior and relationships, they can create marketing strategies that change people's ability to reach loyal customers and retain existing online customers. This research paper is available on Amazon, Flipkart, myntra etc. It focuses on the consumption habits of people in the North Gujarat who do business online through e-commerce sites. As the Internet has changed the way consumers do business, many companies facing the digital revoluti

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Mohammed, Muzakkiruddin Ahmed. "Sentiment Based Product Recommendation System for E-Commerce Using Machine Learning Approaches." International Journal of Innovative Research in Computer Science & Technology 10, no. 6 (2022): 120–37. http://dx.doi.org/10.55524/ijircst.2022.10.6.20.

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Today, e-commerce is a thriving industry. We do not need to approach every customer to accept their orders here. A business creates a website to offer things to clients, who can then purchase the stuff they need within the same website. These e-commerce firms include well-known ones like Amazon, Shopify, Myntra, Flipkart, and Ajio. To create a product recommendation system for the end customers, we will be using the data set of e-commerce product reviews in this final project. A sentiment analysis model will be used to enhance the suggestions. Under this final project, we will develop a sentim

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Sisodiya, Priyanshu Singh. "“The Study of Customer Satisfaction Towards Online Retailing Companies In Raipur Region”." International Scientific Journal of Engineering and Management 04, no. 06 (2025): 1–9. https://doi.org/10.55041/isjem04305.

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Abstract - This study investigates the level of customer satisfaction towards online retailing companies in the Raipur region. With the emergence of internet technology, consumer behavior has shifted significantly towards digital platforms. Using a descriptive research design, data was collected from 112 respondents, primarily targeting youth, through stratified and convenience sampling. The study reveals that Amazon and Myntra are the most preferred online shopping platforms. Key reasons for satisfaction include convenience, product variety, and discount offers. However, concerns such as risk

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Narwal, Mahabir, MUKESH ., and Seema . "INFLUENCE OF E-WOM ON WOMEN APPAREL PURCHASE INTENTION: A STUDY ON MYNTRA APP." International Journal of Business Competition and Growth 9, no. 1 (2023): 1. http://dx.doi.org/10.1504/ijbcg.2023.10056005.

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Mukesh, N. A., Mahabir Narwal, and N. A. Seema. "Influence of e-WOM on women's apparel purchase intention: a study on Myntra app." International Journal of Business Competition and Growth 8, no. 3 (2023): 147–63. http://dx.doi.org/10.1504/ijbcg.2023.135785.

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Karunakaran, N., and Ashitha Mary George. "Flipkart-Myntra: Merger control between Amazon threat and short-run effects on the Indian economy." Journal of Management Research and Analysis 11, no. 4 (2025): 235–42. https://doi.org/10.18231/j.jmra.2024.040.

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Mergers and Acquisitions have been the most popular means of inorganic expansion of companies. It is extensively used for restructuring business organizations. The growing number of internet users, a more secure and convenient transaction system, coupled with lucrative offers and a 24x7 delivery system are the common drivers of growth. For Indian companies wishing to expand beyond India’s borders, mergers and acquisitions have become a popular method to access new markets rapidly.The immediate economic effects include potential job creation and increased investment in technology and infrastruc

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Kanupriya, N. A. "Indian women and Facebook apparels brand communities: a study with reference to Koovs, Myntra and Shein." International Journal of Technology Marketing 15, no. 2/3 (2021): 316. http://dx.doi.org/10.1504/ijtmkt.2021.118223.

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N.A., Kanupriya. "Indian women and Facebook apparels brand communities: a study with reference to Koovs, Myntra and Shein." International Journal of Technology Marketing 15, no. 3 (2021): 1. http://dx.doi.org/10.1504/ijtmkt.2021.10040512.

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Ms. Jenitta S and Dr. R. Arunprakash. "A STUDY ON CUSTOMER SATISFACTION WITH ONLINE SHOPPING ON MYNTRA, A SPECIAL REFERENCE TO COIMBATORE CITY." Juni Khyat 15, no. 01 (2025): 77–87. https://doi.org/10.36893/jk.2025.v15i1.027.

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E-tailing has become a transformative trend in India, reshaping how goods and services are marketed and purchased. This study examines customer satisfaction with Myntra’s online shopping in Coimbatore City, highlighting the transformative impact of. Key benefits, including lower costs, direct customer access, and faster returns, have fueled its growth. Based on responses from 142 participants, the research identifies gaps between customer expectations and experiences, providing insights to enhance satisfaction and optimize e-tailing strategies.

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Ota, Dr Rachita, Dr Sushree Sangita Ray, and Ms Kavya Kumari. "A Study of the Buying Behaviour of the Customers towards Online Shopping: A Special Reference to Myntra." International Journal of Research Publication and Reviews 03, no. 12 (2022): 2243–47. http://dx.doi.org/10.55248/gengpi.2022.31268.

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This study aims to investigate consumer behaviour towards online shopping, which further examines various factors This research aims to find the users “Attitude towards MYNTRA online shopping towards digital marketing to analyse the perception and awareness of the consumers towards online shopping. The sample required for the study has been collected through structured questionnaire. The sample size for the study taken is 60. So as per technology development all the consumers are moving towards online shopping through the digital marketing. The findings of the study showed that online marketin

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Agrawal, Yash, Atharva Phad, and Piyush Pawara. "Fashion HUB an Online Shopping App." International Journal for Research in Applied Science and Engineering Technology 10, no. 5 (2022): 2068–72. http://dx.doi.org/10.22214/ijraset.2022.42680.

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Abstract: Since the global spread of Covid 19 across the world It has been and epidemic which has caused various losses in various fields, and has had a significant impact on small scale businesses. Covid cases have risen sharply in the second wave leading to a heavy loss in local businesses. So in order to tackle this problem, we came up with the idea which will help such small scale businesses. As we have seen rapid increase in users of ecommerce websites such as Amazon, Flipkart, Myntra and many others ecommerce websites people are mostly switching towards online shopping But many people st

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Malgaonkar, Prachi. "Analysis of Artificial Narrow Intelligence (Ani) in the Indian Retail and E-Commerce Sector." British Journal of Multidisciplinary and Advanced Studies 6, no. 2 (2025): 1–18. https://doi.org/10.37745/bjmas.2022.04249.

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The study examines how artificial narrow intelligence innovation affect India’s retail and e-commerce industries with an emphasis on operational enhancement, moral issues and consumer satisfaction. Key parameters such as viability of chatbots interactions, suggestion precision, timeframe improvements for complaint settlement, frequency of consumer interactions, privacy related issue rate and permission level for utilizing information were examined via survey of 406 respondents. The real-world application and perks of artificial intelligence are demonstrated through Flipkart, Reliance Retail, B

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Pathak, Rajat. "Consumer Perception of Online vs Offline Shopping." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 06 (2025): 1–9. https://doi.org/10.55041/ijsrem50493.

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1: Introduction 1.1 Background of the Study The rise of digital technology has significantly transformed the way consumers shop. With the increasing penetration of the internet and smartphones, online shopping has emerged as a popular alternative to traditional brick-and-mortar stores. E-commerce platforms such as Amazon, Flipkart, Myntra, and others provide consumers with the convenience of shopping anytime and anywhere, offering a wide range of products, competitive pricing, and home delivery. Despite this digital shift, offline shopping continues to retain its relevance. Physical stores off

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S., Sai Manasa Bala, and Kumari Santoshi. "Comprehensive Analysis of Variants of TF-IDF Applied on LDA and LSA Topic Modelling." International Journal of Engineering and Advanced Technology (IJEAT) 9, no. 6 (2020): 531–35. https://doi.org/10.35940/ijeat.D7669.089620.

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Present generation is fully connected virtually through many sources of social media. In social media, opinions of people for any post, news or about any product through comments or emoticon designed to express the satisfactory note. Market standards improve on this basis. There are different online markets like Amazon, Flipkart, Myntra improve their businesses using these reviews passed. Analyzing large scale opinion or feedback of individual’s helps to identify hidden insights and work towards customer satisfaction. This paper proposes for applying different weighting scheme of TF-IDF

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Yadav, Dr. Preeti, and Dr Jeet Singh. "E – COMMERCE IN INDIA WITH SPECIAL REFERENCE TO SNAPDEAL." NAVASIDDHANT: JOURNAL OF MANAGEMENT, ENTREPRENEURSHIP AND ETHICS 2, no. 2 (2014): 87–93. https://doi.org/10.5281/zenodo.14964156.

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The concept of e-commerce is downloading at a fairly rapid pace in the psyche of the Indian consumer. In the metros, shortage of time is a big driver for online shopping. On the other hand, accessibility to a variety of products makes audiences from smaller towns and cities opt for the online route. In last two years many e-commerce websites have mushroomed online and giving tough competition to one another with striking deals like free shipping, coupons, free gifts, easy return policy, and many more. As per Alexa Flipkart, Ebay, Snapdeal, Jabong , Home Shop 18,Yebhi, Myntra, Naaptol, Tradusin

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Tirpude, Raman. "Study of Impact of Digital marketing on Consumer Buying Behaviour for Electronic Goods." International Journal for Research in Applied Science and Engineering Technology 10, no. 2 (2022): 905–9. http://dx.doi.org/10.22214/ijraset.2022.40348.

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Abstract: The buying behavior of consumer is changing at a faster rate in the customer oriented market environment. Consumer behaviour differs when it involves the merchandise, price, features, quality, packaging, buying behaviour, status, generation, age of the customer etc. however, youth is that the most intricate group to correspond with. The changing preferences of the present day youth affects the buying pattern with trends and fashion. Therefore, Marketers spend crores of rupees and invest an excessive amount of time on marketing research per annum to spot and predict the changing youth

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Kumar, Atul, Tadnya Parab, Stuti Shukla, Chirag Periwal, and Sahil Chourasiya. "EVOLUTION OF DIGITAL PAYMENTS: A COMPARATIVE STUDY OF PRE- AND POST-COVID TRENDS IN HYBRID ENVIRONMENTS." ShodhKosh: Journal of Visual and Performing Arts 5, no. 1 (2024): 21–25. http://dx.doi.org/10.29121/shodhkosh.v5.i1.2024.2379.

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In this era of rapid technological advancement, the use of digital payments is booming. It is one of the key measures being promoted by the government under the 'Digital India' campaign to move toward a cashless economy. Digital payments are made through online platforms using electronic media, eliminating the need for physical cash, and enabling people to handle transactions quickly and easily. The government's goal is to create a digitally empowered economy that is faceless, paperless, and cashless. With the rapid growth of internet access and smartphone usage, more people now have the tools

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Shiralashetti, Dr A. S., and Lata Poojari. "CUSTOMER SATISAFACTION TOWARDS ONLINE SHOPPING: A CASE STUDY OF UDUPI DISTRICT." YMER Digital 21, no. 06 (2022): 699–709. http://dx.doi.org/10.37896/ymer21.06/71.

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Electronic marketing is a huge shift in the globalisation era. The use of technology (i.e., a computer) for greater marketing performance is known as online shopping or marketing. And retailers are designing tactics to suit the demands of online customers; they are investigating consumer behaviour in the realm of online buying to determine how consumers feel about it. People in today's world have difficulty in planning their time to complete routine things such as shopping. Therefore, internet has become increasingly important in recent years. The number of people who use the internet for thei

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Alqhatani, Abdulmajeed, and Surbhi Bhatia Khan. "IoT-Driven Hybrid Deep Collaborative Transformer with Federated Learning for Personalized E-Commerce Recommendations: An Optimized Approach." Scalable Computing: Practice and Experience 25, no. 5 (2024): 3408–26. http://dx.doi.org/10.12694/scpe.v25i5.3007.

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Recommender systems are already being used by several biggest e-commerce websites to assist users in finding things to buy. A recommender system gains knowledge from a consumer and suggests goods from the available goods that will find most value. In this deep learning technique, the Hybrid Deep Collaborative Transformer (HDCT) method has emerged as a promising approach. However, it is crucial to thoroughly examine and rectify any potential errors or limitations in the optimization process to ensure the optimal performance of the HDCT model. This study aims to address this concern by thoroughl

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Prajapat, Sunita. "A Comparative Study of the Impact of Social Media Advertisements on Working Women and Homemakers in Jaipur." Mathematical Statistician and Engineering Applications 71, no. 4 (2022): 16623–32. http://dx.doi.org/10.17762/msea.v71i4.2920.

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The evolution of social media has transformed advertising strategies, providing businesses with innovative tools to target distinct audience segments effectively. This study investigates the impact of social media advertisements on working women and homemakers, examining their consumption patterns, engagement levels, and overall response to marketing strategies on platforms such as Facebook, Instagram, Twitter, and Pinterest. With social media use reaching approximately 4.9 billion people globally in 2023, advertisers have a unique opportunity to target specific demographics with personalized

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Maaz, Khan Mohd, and Parvaiz Talib. "The Transformative Impact of Digital Business on Modern Entrepreneurship and Market Dynamics." Skyline Business Journal 20, no. 2 (2024): 64–81. https://doi.org/10.37383/sbj200205.

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This study discusses the impact of digital business on the modern business world. The rise of online shopping and selling has transformed the way businesses operate and interact with customers. With the help of several websites such as Amazon, Flipkart, Myntra, Meesho, Nykaa, Tata 1 mg, Netmeds, Firstcry.com, and various forms of media, businesses are now able to offer a wide range of products to consumers without having to physically travel to the location of goods. The paper highlights that the use of e-business in a business unit can result in either profits or losses for that particular bu

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Dr. Akshat Dubey, Dolly Tripathi,. "Impact of Online Discount on Indian Shoppers During Festive Seasons: An Analytical Study." European Economic Letters (EEL) 14, no. 1 (2024): 735–45. http://dx.doi.org/10.52783/eel.v14i1.1094.

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With the increasing preference of Indians to shop online instead of visiting physical stores, the retail sector in the country is undergoing significant transformation. Several factors are fueling the rapid rise in popularity of online shopping in India. These include the increasing internet penetration, a growing number of internet-savvy consumers, a larger labour force, a wide range of online stores offering goods from around the globe, and improved web accessibility. The concept of "e-tailing" refers to the business model where products are bought and sold through an online platform. India'

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Banerjee, Rajdeep H., Abhinav Ravi, and Ujjal Kr Dutta. "Attr2Style: A Transfer Learning Approach for Inferring Fashion Styles via Apparel Attributes." Proceedings of the AAAI Conference on Artificial Intelligence 35, no. 17 (2021): 15255–61. http://dx.doi.org/10.1609/aaai.v35i17.17790.

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Popular fashion e-commerce platforms mostly provide details about low-level attributes of an apparel (for example, neck type, dress length, collar type, print etc) on their product detail pages. However, customers usually prefer to buy apparel based on their style information, or simply put, occasion (for example, party wear, sports wear, casual wear etc). Application of a supervised image-captioning model to generate style-based image captions is limited because obtaining ground-truth annotations in the form of style-based captions is difficult. This is because annotating style-based captions

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S., Tamilarasi, and Prabha E. V. "IMPACT OF PERVASIVE USE OF SOCIAL MEDIA ADVERTISING ON YOUTH - A STUDY ON COLLEGE GOING STUDENTS IN TIRUCHIRAPPALLI DISTRICT." ShodhKosh: Journal of Visual and Performing Arts 5, no. 6 (2024): 331–38. http://dx.doi.org/10.29121/shodhkosh.v5.i6.2024.1683.

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The impact of social media on adolescents has created opportunities for corporate brands and advertising agencies to target and engage with young audiences in unprecedented ways. The use of traditional media by youth has its positive and negative sides, but the impact of social media is less understood. The present study focuses on the exposure of the college going students towards the promotion and marketing of products in the social media platforms. The respondents are youth under the age group of 17- 24yrs. The theory taken in this study is Uses and Gratification theory. Online survey is ad

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Sultana, Ashiqha. "Impact of online advertising and the use of cosmetic products: a study on the influence of online advertisements and change in the purchasing behaviour of women in Kerala." International Journal of Communication and Society 3, no. 2 (2021): 112–19. http://dx.doi.org/10.31763/ijcs.v3i2.214.

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Online advertisements have created a great impact among the common people and their purchasing habits with the substantial rise of internet usage. The online retailing particularly in India is in a transition stage where most of the brands are leaving the traditional store format. Online advertising has different parameters that contributes to the consumer buying behaviour. The online retailing in India grows bigger each day with the emergence of new brands and online shopping sites, women consumers play an important role and their buying behaviour is significant with regard to the growth of o

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Abhishek, Tibrewal, and Malaika Nadeem Zarafshaan. "A Study Showing the Impact of E-Marketing on Consumer Purchase Behaviour." International Journal of Innovative Science and Research Technology 7, no. 11 (2023): 2144–59. https://doi.org/10.5281/zenodo.7749726.

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Consumer Purchase Behaviour is one of the most sought-after fields of study in the Marketing analytics sector, since it enables companies to better understand their customers' purchasing behaviours, resulting in more revenues at a rapid growth rate. In today's environment, marketing isn't just about using simple tools and strategies for promotional goals; it also involves getting to know your customers on a deeper level and effectively predicting their next move. Companies that can anticipate with more precision are those who are leading global market trends, and with a deeper unde

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Bajpai, Vikas. "Inventory Management Techniques and Technologies that Can Effectively Reduce Defects Per Million Opportunities in Indian Ecommerce." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 06 (2025): 1–9. https://doi.org/10.55041/ijsrem50180.

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ABSTRACT The current research aims to explore the critical role of inventory management techniques and advanced technologies in reducing defects per million opportunities (DPMO) within the rapidly growing Indian e-commerce sector. In light of the increasing market competition and heightened consumer expectations of the industry, it becomes vital to mitigate discrepancies associated with inventory to ensure operational excellence, reduce costs, and enhance customer satisfaction. this research systematically investigates a range of inventory management strategies, including technological automat

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Chaurasia, Ayush. "Unveiling Churn Triggers: Predictive Insights for Customer Retention in India's E-Commerce Boom." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 06 (2025): 1–9. https://doi.org/10.55041/ijsrem50456.

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Abstract India’s e-commerce sector is on a remarkable growth path, projected to reach a $200 billion valuation by 2026, driven by a robust digital ecosystem comprising over 800 million internet users and 600 million smartphone users (IBEF, 2024). This surge is propelled by affordable data plans, increasing digital literacy, and widespread smartphone adoption, positioning India as a global leader in online retail. However, customer churn rates exceeding 30% annually pose a significant threat to profitability, customer lifetime value, and brand loyalty, challenging the sustainability of platform

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Pathak, Atul Arun. "Seller side HR perspectives during M&A deals." Strategic Direction 32, no. 6 (2016): 19–22. http://dx.doi.org/10.1108/sd-03-2016-0034.

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Purpose This paper aims to focus on the HR issues that seller organizations face during the pre-deal stage of mergers and acquisitions (M&A). It recommends the HR strategies that strategies that seller-side organizations need to adopt to improve their chances of successful M&A. Design/methodology/approach The paper explores the HR-related issues faced by seller-side organizations. It highlights the key dilemmas and challenges involved at this stage of M&A deals. It recommends the HR strategies that seller companies can follow during the pre-deal stage of an M&A deal. Findings W

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Talvio, Tuukka. "Mynten, myntene og medaljene. Den Kongelige Mynts historie 1806–2004, med linjer tilbake til starten i 1686 (1628)." Scandinavian Economic History Review 57, no. 2 (2009): 211–12. http://dx.doi.org/10.1080/03585520902799513.

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Kusmiati, Devi Ayu, and Heidi Arvianti. "IMPLEMENTASI ANALISIS SWOT DALAM STRATEGI PEMASARAN PADA PRODUK MYNITRO PT WIDYA INOVASI INDONESIA – WIDYA ROBOTICS." Derivatif : Jurnal Manajemen 17, no. 1 (2023): 90–99. https://doi.org/10.24127/jm.v17i1.1010.

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Persaingan dunia usaha yang semakin kompetitif, mendorong perusahaan untuk selalu mempersiapkan strategi pemasaran yang tepat untuk memasarkan produknya. Demikian halnya dengan apa yang dilakukan oleh perusahaan Widya Robotics terhadap inovasi produknya, yaitu MyNitro. MyNitro merupakan salah satu produk dari Widya Robotics yang menawarkan pengisian nitrogen dengan memanfaatkan teknologi masa kini. Penelitian ini menggunakan disain penelitian deskriptif yang merupakan prosedur pemecahan masalah yang telah diselidiki dengan menggambarkan keadaan dari subjek ataupun objek penelitian, dengan meng

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