Letteratura scientifica selezionata sul tema "Placement de produit"
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Articoli di riviste sul tema "Placement de produit"
Renault, Sophie. "Animal Crossing et le placement produit." Revue Française de Gestion 48, no. 305 (2022): 11–34. http://dx.doi.org/10.3166/rfg305.11-34.
Testo completoBrée, Joël. "Le placement de produit dans les films : Une communication originale." Décisions Marketing N° 8, no. 2 (1996): 65–74. http://dx.doi.org/10.3917/dm.08.0065.
Testo completoBrée, Joël. "Le placement de produit dans les films : Une communication originale." Décisions Marketing 8 (May 1, 1996): 65–74. http://dx.doi.org/10.7193/dm.008.65.74.
Testo completoHaquet, Christophe. "Les nouvelles règles de la publicité et du placement de produit à la télévision." LEGICOM 45, no. 2 (2010): 131. http://dx.doi.org/10.3917/legi.045.0131.
Testo completoPéquignot, Julien. "Du placement de produit à l’artistisation par réaction inverse. Analyse socio-sémiotique du film Logorama." Communiquer. Revue de communication sociale et publique, no. 23 (September 30, 2018): 81–93. http://dx.doi.org/10.4000/communiquer.3233.
Testo completoWiles, Michael A., and Anna Danielova. "The Worth of Product Placement in Successful Films: An Event Study Analysis." Journal of Marketing 73, no. 4 (2009): 44–63. http://dx.doi.org/10.1509/jmkg.73.4.044.
Testo completoWierstra, Benjamin, Selena Au, Paul Cantle, and Kenton Rommens. "Arterial Placement of Central Venous Catheters." Canadian Journal of General Internal Medicine 15, no. 3 (2020): 45–48. http://dx.doi.org/10.22374/cjgim.v15i3.398.
Testo completoBourdieu, Pierre, Salah Bouhedja, Rosine Christin, and Claire Givry. "Un placement de père de famille [La maison individuelle : spécificité du produit et logique du champ de production]." Actes de la recherche en sciences sociales 81, no. 1 (1990): 6–33. http://dx.doi.org/10.3406/arss.1990.2924.
Testo completoAnggraini, Ine, Jan Jan Eka Sulistiana, and Monique Dzulfairda. "TRENDS OF PLACING PRODUCT ADVERTISEMENTS ON ENTERTAINMENT AND INFORMATION SHOWING ON NATIONAL BROADCASTING TELEVISION." Jurnal Komunikasi dan Bisnis 10, no. 1 (2022): 85–98. http://dx.doi.org/10.46806/jkb.v10i1.823.
Testo completoRössler, Patrick, and Julia Bacher. "Transcultural Effects of Product Placement in Movies." Zeitschrift für Medienpsychologie 14, no. 3 (2002): 98–108. http://dx.doi.org/10.1026//1617-6383.14.3.98.
Testo completoTesi sul tema "Placement de produit"
Lussier, Dominique. "L'évolution de la pratique du placement de produit dans le cinéma québécois: Une analyse de contenu de films produits entre 1990 et 2007." Thesis, University of Ottawa (Canada), 2009. http://hdl.handle.net/10393/28062.
Testo completoRossi, Patricia. "Advertising strategies and consumer behavior : how product placement and native ads impact consumer’s perceptions and intentions." Electronic Thesis or Diss., Reims, 2024. http://www.theses.fr/2024REIME001.
Testo completoAbrahamsson, Jens, and Niclas Lindblom. "Product Placement : A study about Swedes attitude towards product placements in Movies and TV-shows." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19051.
Testo completoStrejčková, Jitka. "Analýza integrace product placementu do audiovizuálního díla "Probudím se včera"." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-192768.
Testo completoCarcuro, Maturana Katrina, and Navarro Diego Labra. "Product placement." Tesis, Universidad de Chile, 2004. http://www.repositorio.uchile.cl/handle/2250/114403.
Testo completoKoulová, Lucie. "Product placement v televizní tvorbě." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-150380.
Testo completoAntonova, Antonina. "Product placement a jeho právní aspekty." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-4267.
Testo completoAnil, Pillai Deepa. "Essays on Product Placement: An Analysis of Key Executional and Individual Level Factors that Influence the Effectiveness of Product Placements." OpenSIUC, 2011. https://opensiuc.lib.siu.edu/dissertations/364.
Testo completoWang, Ping. "Product placement as public relations examining the role of product placement and practitioners' perceived effectiveness of product placement in social media /." [Gainesville, Fla.] : University of Florida, 2009. http://purl.fcla.edu/fcla/etd/UFE0024645.
Testo completoKurthakoti, Raghu. "THREE ESSAYS ON MEASURING PRODUCT PLACEMENT EFFECTIVENESS IN MOVIES: ECONOMIC WORTH, FORGETTING AND ATTITUDE TOWARD NEGATIVE PLACEMENTS." OpenSIUC, 2011. https://opensiuc.lib.siu.edu/dissertations/415.
Testo completoLibri sul tema "Placement de produit"
Koberger, Vera. Product Placement Sponsoring Merchandising. Lit Verlag, 1990.
Cerca il testo completoRathmann, Peggy. Medienbezogene Effekte von Product Placement. Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-06848-6.
Testo completoMasoero, Francesca. Product placement, teenpic e adolescenti 2.0. Kaplan, 2012.
Cerca il testo completoWegener, Katrin M. Die Markenprofilierungswirkung von Product Placement in Computerspielen. Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-27442-9.
Testo completoBente, Klaus. Product Placement: Entscheidungsrelevante Aspekte in der Werbepolitik. Deutscher Universitäts-Verlag, 1990.
Cerca il testo completoZaiss, Volker. Das Zusammenspiel von Product Placement und Co-Promotion. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-33578-6.
Testo completoMallick, Rani. Product-Placement in den Massenmedien: Rechtstatsachen und Rechtsgrundlagen. Nomos, 2009.
Cerca il testo completoKanchan, Prateek. In-film advertising: Brand positioning strategy. ICFAI University Press, 2006.
Cerca il testo completoNiederberger, Angelika. Die Popularisierung der Werbung: Product Placement im französischen und deutschen Fernsehgespräch. [s.n.], 1998.
Cerca il testo completoLehu, Jean-Marc. La publicité est dans le film: Placement des produits et stratégie de marque au cinéma, dans les chansons, dans les jeux vidéo. Editions d'organisation, 2006.
Cerca il testo completoCapitoli di libri sul tema "Placement de produit"
Berndt, Ralph. "Product Placement." In Handbuch Marketing-Kommunikation. Gabler Verlag, 1993. http://dx.doi.org/10.1007/978-3-322-82539-1_34.
Testo completoDawid, Herbert, Karl Doerner, Richard F. Hartl, et al. "Product Placement." In Quantitative Models of Learning Organizations. Springer Vienna, 2002. http://dx.doi.org/10.1007/978-3-7091-6158-6_4.
Testo completoHermanns, Arnold, and Fritjof Lemân. "Product Placement." In Handbuch Kommunikation. Gabler, 2009. http://dx.doi.org/10.1007/978-3-8349-8078-6_9.
Testo completoZaiss, Volker. "Product Placement." In Das Zusammenspiel von Product Placement und Co-Promotion. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-33578-6_2.
Testo completoBeyda, Katherine. "Product Placement." In The Creative Producing Handbook. Routledge, 2025. https://doi.org/10.4324/9781003516569-19.
Testo completoEsmaeilpour, Fariba, and Mitra Shabani Nashtaee. "Food product placement." In Food Advertising and Childhood Obesity. Routledge, 2020. http://dx.doi.org/10.4324/9780429344435-6.
Testo completoRathmann, Peggy. "Product Placement als Kommunikationsinstrument." In Medienbezogene Effekte von Product Placement. Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-06848-6_2.
Testo completoBacher, Julia, and Patrick Rössler. "Product Placement in Spielfilmen." In Fernsehwerbung — quo vadis? VS Verlag für Sozialwissenschaften, 2004. http://dx.doi.org/10.1007/978-3-322-80382-5_12.
Testo completoKohl, Helmut. "Product Placement und Sponsoring." In Fernsehfinanzierung. VS Verlag für Sozialwissenschaften, 1998. http://dx.doi.org/10.1007/978-3-322-90299-3_7.
Testo completoCrowell, Thomas A. "Product Placement and Sponsorship." In The Pocket Lawyer for Filmmakers, 3rd ed. Routledge, 2022. http://dx.doi.org/10.4324/9781003228479-17.
Testo completoAtti di convegni sul tema "Placement de produit"
Brown, Michael D. "Marketing in the 21st Century: Revisiting The 4 P’s." In SSPC 2001. SSPC, 2001. https://doi.org/10.5006/s2001-00004.
Testo completoLewis, Brad, Eric C. Coyle, and Steve F. Biagiotti. "Minimizing HCA Impact Potentials through Strategic Pipeline Design." In CORROSION 2003. NACE International, 2003. https://doi.org/10.5006/c2003-03166.
Testo completoZeanon, William H. "Fabrication of a Dual Laminate Vessel from Beginning to End." In CORROSION 1998. NACE International, 1998. https://doi.org/10.5006/c1998-98467.
Testo completoLehmann, Marc, Tudor Ionescu, Paul Stead, Rod Farrell, Stephen Szymczak, and Alistair Strachan. "Production Chemical Parameters for Subsea Application." In CORROSION 2013. NACE International, 2013. https://doi.org/10.5006/c2013-02847.
Testo completoTsakiridis, Sotirios, Alkiviadis Tsimpiris, Athanasios Angeioplastis, et al. "A Procedure for Optimization of Placement Products in Large Industrial Areas of a Greek Soft Drinks Company." In 2024 International Conference on Applied Mathematics & Computer Science (ICAMCS). IEEE, 2024. https://doi.org/10.1109/icamcs62774.2024.00026.
Testo completoAntonsen, F., P. A. Olsen, and M. V. Constable. "Future Deep Directional Resistivity Answer Products Challenges Established Interactions Between the Operator and the Service Company." In Second EAGE Workshop on Geosteering & Well Placement. EAGE Publications BV, 2013. http://dx.doi.org/10.3997/2214-4609.20131571.
Testo completoIto, Yusuke, and Shohei Kato. "Dynamic product placement method in order picking using correlation between products." In 2016 IEEE 5th Global Conference on Consumer Electronics. IEEE, 2016. http://dx.doi.org/10.1109/gcce.2016.7800361.
Testo completoGröner, Patrick M., and Barbara E. Hedderich. "The Strategic Value of Attractive Influencers for Advertising Comunication: The Influence of Parasocial Interaction Processes on the Persuasive Effect of Brand Placements." In 3rd International Conference. Business Meets Technology. Editorial Universitat Politècnica de València, 2021. http://dx.doi.org/10.4995/bmt2021.2021.13616.
Testo completoIp, Barry. "Product placement in interactive games." In the International Conference. ACM Press, 2009. http://dx.doi.org/10.1145/1690388.1690404.
Testo completoNozdrenko, Elena. "FEATURES OF RUSSIAN PRODUCT PLACEMENT." In 4th SGEM International Multidisciplinary Scientific Conferences on SOCIAL SCIENCES and ARTS Proceedings. STEF92 Technology, 2017. http://dx.doi.org/10.5593/sgemsocial2017/41/s16.023.
Testo completoRapporti di organizzazioni sul tema "Placement de produit"
Carey, Ashley, Madeleine Roberson, Isaac Howard, and Jameson Shannon. Toward a method to predict thermo-mechanical properties of high-strength concrete placements. Engineer Research and Development Center (U.S.), 2025. https://doi.org/10.21079/11681/49660.
Testo completoRushing, John F., and Anthony J. Falls. Long-Term Performance Evaluation of Asphalt Surface Treatments: Product Placement. Defense Technical Information Center, 2010. http://dx.doi.org/10.21236/ada529159.
Testo completoSimancas González, E., and B. Novella Serrano. Del product placement al brand placement: el caso de DC Comics en la sitcom The Big Bang Theory. Revista Latina de Comunicación Social, 2016. http://dx.doi.org/10.4185/cil2016-063.
Testo completoPerkey, David, and Danielle Tarpley. Using geophysical and erosion properties to identify potential beneficial use applications for Atlantic Intracoastal Waterway sediments. Engineer Research and Development Center (U.S.), 2022. http://dx.doi.org/10.21079/11681/44825.
Testo completoPerkey, David W., Danielle R. N. Tarpley, and Renée M. Styles. Using Geophysical and Erosion Properties to Identify Potential Beneficial Use Applications for Atlantic Intracoastal Waterway Sediments. U.S. Army Engineer Research and Development Center, 2022. http://dx.doi.org/10.21079/11681/44906.
Testo completoY.P. Chugh, D. Biswas, and D. Deb. UNDERGROUNG PLACEMENT OF COAL PROCESSING WASTE AND COAL COMBUSTION BY-PRODUCTS BASED PASTE BACKFILL FOR ENHANCED MINING ECONOMICS. Office of Scientific and Technical Information (OSTI), 2002. http://dx.doi.org/10.2172/822018.
Testo completoBrydie, Dr James, Dr Alireza Jafari, and Stephanie Trottier. PR-487-143727-R01 Modelling and Simulation of Subsurface Fluid Migration from Small Pipeline Leaks. Pipeline Research Council International, Inc. (PRCI), 2017. http://dx.doi.org/10.55274/r0011025.
Testo completoAnder, Kjell. An abdominal stridulation organ in Cyphoderris (Prophalangopsidae) and concerning the systematic classification of the Ensifera (Saltatoria). MacEwan University Library, 2021. http://dx.doi.org/10.31542/r.gm:2687.
Testo completoAnder, Kjell. An abdominal stridulation organ in Cyphoderris (Prophalangopsidae) and concerning the systematic classification of the Ensifera (Saltatoria). MacEwan University Library, 2021. http://dx.doi.org/10.31542/r.gm:2687.
Testo completoSalavisa, Isabel, Mark Soares, and Sofia Bizarro. A Critical Assessment of Organic Agriculture in Portugal: A reflection on the agro-food system transition. DINÂMIA'CET-Iscte, 2021. http://dx.doi.org/10.15847/dinamiacet-iul.wp.2021.05.
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