Tesi sul tema "Storytelling case studies"

Il seguente elaborato tratta i temi della gamification e dello storytelling e analizza attraverso casi di studio l'attuale stato dell'arte in materia, ponendo l'accento su ciò che riguarda il mondo digitale e l'evoluzione di tali pratiche. Saranno spiegati il significato di queste tecniche, la loro trasformazione nel tempo e i principi psicologici che ne stanno alla base (concentrandosi sugli aspetti di Human Computer Interaction e psicologia comportamentale). Dopodiché saranno indicati e visti in dettaglio i principali meccanismi per attuare con successo strategie di gamification e storytelling, parlando nel primo caso di due dei framework più famosi (MDA e Octalysis) e nel secondo delle diverse categorie di storytelling, analizzandone i diversi scopi, tra cui quelli economici, ma anche educativi e sociali. Infine, saranno approfonditi alcuni casi di studio per ognuno dei temi trattati in precedenza, analizzati anche secondo i framework sopra citati e sottolineando i vantaggi derivati da una buona applicazione di gamification e storytelling.

Summary

This thesis discusses the possibility for PERSONEC to use storytelling as a strategic communicative concept in its marketing to mediate the brand identity of its organisation. In the search for this, we have chosen to describe the concept of brand identity and storytelling as a draft for the construction of the brand.

We have then analysed how storytelling can be applied, and already is, at PERSONEC and also presented some recommendations about how storytelling could be developed by PERSONEC.

In this thesis we investigate how PERSONEC communicates and manages its brand identity through the implementation of storytelling. Our main problem is: How can PERSONEC use storytelling as a concept to communicate its brand identity both internally and externally? This in turn involves two sub questions, namely: What is the brand identity of PERSONEC? And: What is storytelling as a concept and how can it be employed at PERSONEC?

Data collection has been performed using a qualitative method. In order to find out about brand identity and storytelling, primary data has been gathered through interviews with key personnel at PERSONEC. Secondary data consists of results of surveys on public awareness of the PERSONEC image as well as results from customer satisfaction survey on PERSONEC. The findings have been analysed based on diverse theories on brand and storytelling. Our thesis has in the beginning an explorative approach which at the end results in a conclusive description.

Theories, mainly from Aaker (1996) and Kapferer (2003) have been used to investigate the brand identity of PERSONEC. In accordance with their theories, the identity can describe the reality of the organisation and can be a tool to create a unitary illustration of the organisation, to be communicated internally and externally. In our results we have found that PERSONEC is symbolised by knowledge in personnel-, payroll- and financial management in the Nordic region with an experienced and diversified staff.

Based on theoretical and empirical material about storytelling we have found key issues of the notion of storytelling. These involve discussions about the concept of storytelling, its area of application and how stories should be structured and also which aspects are important for this process. We consider storytelling as a concept to structure the communication of an organisation both internally and externally. The stories can act as a bridge between the organisation and the outside world and can also simplify description and communication of complex processes and concepts. In order to differentiate itself PERSONEC should continue to use storytelling to communicate its core values in a more emotional and engaging way.

Stories reveal. Stories motivate. Stories bind individuals into teams. Stories create solutions.

The master’s thesis addresses the transmedia education strategies applied in the CO2 degrees challenge, a project by the Global Carbon Capture and Storage Institute (GCCSI), dedicated to educating students about the low-carbon technology carbon capture and storage (CCS). Based on the literature review, the thesis theoretically discusses the public perception of low-carbon technology and carbon capture and storage in connection to transmedia storytelling and education. The thesis is structured upon a qualitative approach and conducts a detailed study of a selected single case. In addition, expert interviews are used to support the in-depth analysis of the case study with the use of the transmedia design analytical and operational model by Gambarato et al. (2020). The analysis provides insights into how this technical process was presented to the educators and students and identifies challenges and opportunities of the transmedia education project in the realm of low-carbon technologies. The results of the study show that the CO2 degrees challenge offered a significant contribution to the knowledge dissemination about the CCS technology among students, helped them to understand current problems, and to discuss real-time solutions. The results also point to the challenge of communicating a scientific and engineering topic with the audience outside of the technological and engineering industry, the complicated structure of the project, and difficulties connected with possible financial interests of the private companies supporting and funding the educational material and the project itself.

This document is a comparative synthesis of the reports on regional case studies written by PERCEIVE's partners. Each report is based both on an original data collection and on the analysis of the focus group's section that addresses communication issues. Each partner collected national and/or regional communication plans, which were mostly used for the first chapter of this report: "Communication strategy at different levels and LMAs' organization."

To understand the complexity of life in a city one needs to consider a spectrum of experience. Belfast has a history of conflict and division, particularly in relation to the Troubles, reflected in comprehensive academic studies of how this has affected, and continues to affect, the citizens. But this is a particular mode of representation, a vision of life echoed in fictional literature. People's quotidian lives can and do transcend the grand narratives of the Troubles that have come to dominate these discourses. Anthropology has traditionally accorded less epistemological weight to fleeting and superficial encounters with strangers, but this mode of sociality is a central feature of life in the city. The modern stranger navigates these relationships with relative ease. Communicating with others through narrative – personal stories about our lives – is fundamental to what it is to be human, putting storytelling at the heart of anthropological study. Engagements with strangers may be brief encounters or build into acquaintanceship, but these superficial relationships are not trivial. How we interact with strangers – our public presentation of the self to others through the personal stories we share – can give glimpses into the private lives of individuals. Listening to stories of quotidian life in Belfast demonstrates a range of people's existential dilemmas and joys that challenges Troubled representations of life in the city. The complexity, size and anonymity of the city means the anthropologist needs different ways of reaching people; this thesis is as much about exploring certain anthropological methodologies as it is about people and a place. Through methods of walking, performance, human-animal interactions, my body as a research subject, and using fictional literature as ethnographic data, I interrogate the close relationship between method, data and analysis, and of knowledge-production and knowledge-dissemination. I present quotidian narratives of Belfast's citizens that are Not-the-Troubles.

Magister Educationis - MEd
Writing is an important skill throughout learners’ schooling trajectory because it is through writing that learners need to situate meaning and sense-making across the curriculum. Writing proficiency becomes even more important when learners access tertiary studies. Yet studies suggest that most students struggle with academic writing. Various authors suggest that writing has not been taught appropriately especially in secondary schooling contexts in South Africa and that writing becomes even more daunting for Second Language speakers of English when they reach tertiary education. There is abundant literature on students’ challenges with academic writing and ways to address academic writing challenges but the use of digital storytelling in relation to academic writing development is recent and distinctively underexplored in the literature.

This thesis predominantly seeks to explore the entanglements of class, patriarchy and global capital embedded within North Indian domestic work. The thesis firstly examines how the neoliberal policies of the 1980s and 90s shattered village economies and brought about the mass displacement of tribals and landless farmers, forced to leave the land they have cultivated for generations in pursuit of employment in India’s urban centers. While male migrants often find work in the informal sector and settle in slum communities, female rural migrants constitute the immense population of domestic workers within the confines of urban middle class homes. This thesis explores the histories, past and present, of Indian cultures of servitude that have brought migrant motherhood to a crisis point. The interdisciplinary analyses of the political economy of intimate labor are supplemented by a micro-level analysis of my own positionality within a middle class urban home in Jaipur, Rajasthan to bring an alternative perspective to the multiplicity of dialogues about ethical relationships with domestic workers. This thesis ultimately aims to open lines of inquiry about the inequalities embedded within domestic work in order to bring about a radical re-imagining of one’s own participation in the layers and chains of exploitative labor.

Magister Educationis - MEd
Writing is an important skill throughout learners’ schooling trajectory because it is through writing that learners need to situate meaning and sense-making across the curriculum. Writing proficiency becomes even more important when learners access tertiary studies. Yet studies suggest that most students struggle with academic writing. Various authors suggest that writing has not been taught appropriately especially in secondary schooling contexts in South Africa and that writing becomes even more daunting for Second Language speakers of English when they reach tertiary education. There is abundant literature on students’ challenges with academic writing and ways to address academic writing challenges but the use of digital storytelling in relation to academic writing development is recent and distinctively underexplored in the literature.

Doctor Educationis
Writing is an important skill throughout learners’ schooling trajectory because it is through writing that learners need to situate meaning and sense-making across the curriculum. Writing proficiency becomes even more important when learners access tertiary studies. Yet studies suggest that most students struggle with academic writing. Various authors suggest that writing has not been taught appropriately especially in secondary schooling contexts in South Africa and that writing becomes even more daunting for Second Language speakers of English when they reach tertiary education. There is abundant literature on students’ challenges with academic writing and ways to address academic writing challenges but the use of digital storytelling in relation to academic writing development is recent and distinctively underexplored in the literature.

Doctor Educationis
Writing is an important skill throughout learners’ schooling trajectory because it is through writing that learners need to situate meaning and sense-making across the curriculum. Writing proficiency becomes even more important when learners access tertiary studies. Yet studies suggest that most students struggle with academic writing. Various authors suggest that writing has not been taught appropriately especially in secondary schooling contexts in South Africa and that writing becomes even more daunting for Second Language speakers of English when they reach tertiary education. There is abundant literature on students’ challenges with academic writing and ways to address academic writing challenges but the use of digital storytelling in relation to academic writing development is recent and distinctively underexplored in the literature.

Parque Científico y Tecnológico (PACYT, Science and Technology Park) is a large-scale R+D project that seems to be framed in a Smart City plan for Concepción, Chile, which the media has presented as “the Chilean Silicon Valley” (Araus, 2015; Tele13, 2019) and promises to bring not only research and development opportunities for the city but also thousands of direct and indirect jobs (Estudio Interdiseño, 2018; la Tercera, 2015) carried out by PACYT Corporation. Nonetheless, voices have raised to question the construction of the 91 hectares initiative, and some of them have even organized in citizen groups targeting the creation of the urban complex, which actively share information contesting the PACYT through social media, and coordinate activities to protest and spread the word. This is the study case to be analyzed in the present research, which aims to explore and understand, on the one hand, the reasons that have led to the organization of citizens contesting the PACYT project, and on the other hand, the way the project has been advertised and developed in relationship to the city's inhabitants. It intends to make a novel contribution to the field of Urban Studies, both in the areas of Critical Smart Urbanism and Postcolonial Studies, which in this case collide in Latin America, part of the Global South, while opening a discussion around the topic of citizens contesting urban developments with a Smart City background, where few incursions have been made and more specifically in the Latin American context, where the Smart City seems to have a particular interpretation. With that in mind, the current research tries to dig into an under-studied territory, and in doing so, it plans to bring to the table the relevance of studying the approach and way of developing Smart Cities’ ideas in Latin American, and to put focus on what city’s inhabitants have to say about those developments and what their interests are, using the lenses of the right to the city and the understandings coming from urban social movements and conflicts. In that sense, the research outputs are to question the form in which Smart City projects are being implemented in Latin America and to find possible guidelines to incorporate the city’s inhabitants in the development of them elsewhere, with that in mind, future research can be supported by this investigation, which encourages further studies both in the described fields and territory. To do so, the current investigation explores and unwrap theories regarding the mentioned fields and focuses on analyzing the case making use of mixed methods research, by executing qualitative and quantitative methodological tools to reach relevant data that helps to answer the research inquiries. In that sense, the results show that it can be confirmed that the nature of the PACYT, i.e. its R+D purposes and origins linked to a Smart City plan to transform the city into smartness, does not play a relevant role in the development of the conflict that has emerged between the PACYT management, and the people opposed to its construction, but several aspects explain the urban social conflict and that will be explored in the present work.

Acknowledgment.

First of all, I would like to thank all the interviewees that decided to share their thoughts in the present study, as well as to all the people that participated in the survey; without your contribution, it would have not been possible for me to reach my research goals and to count on with the rich material I have. On the other hand, I want to thank people from academia, such as my peers, who have given me advice and stamina, to my tutor, who has contributed with his wisdom, and to my mentor at university, who has kept me on track and provided me with valuable insights. I am grateful to these people for helping me with my willpower and effectiveness. Finally, I need to thank those surrounding me, like my family for supporting me from the distance, my partner for being here to contain and take care of me, and my dog for always being around me and spreading his love and joy.

abstract: This study follows three secondary teachers as they facilitate a digital storytelling project with their students for the first time. All three teachers were not specifically trained in digital storytelling in order to investigate what happens when a digital storytelling novice tries to do a project like this with his or her students. The study follows two high school English teachers and one middle school math teacher. Each teacher's experience is shared in a case study, and all three case studies are compared and contrasted in a cross-case analysis. There is a discussion of the types of projects the teachers conducted and any challenges they faced. Strategies to overcome the challenges are also included. A variety of assessment rubrics are included in the appendix. In the review of literature, the history of digital storytelling is illuminated, as are historical concepts of literacy. There is also an exploration of twenty-first century skills including multiliteracies such as media and technology literacy. Both the teachers and their students offer suggestions to future teachers taking on digital storytelling projects. The dissertation ends with a discussion of future scholarship in educational uses of digital storytelling.
Dissertation/Thesis
Ph.D. Curriculum and Instruction 2011

碩士
淡江大學
大眾傳播學系碩士班
103
The media environment is changing and forcing consumers to change their media usage behavior. For the past few years, advertising industry were springing up native advertising, branded content and branded entertainment, new forms of advertising communication, trying to combine entertainment and advertising. If consumers don''t think the purpose of advertising, that is the most successful way of marketing. Through the different stories across the different media platforms, transmedia storytelling is a valuable theme to enabling consumers to contact and engage. There are no Taiwan brands as case studies of transmedia storytelling, so this study trying to provide academia and industry to understand how to branding through transmedia storytelling, and more stories and cases. This study used narrative analysis to analyze branding through transmedia storytelling what to say, how to say, and why to say. And then the depth interviews to consumers are used to understand attractive factors of transmedia storytelling and the states and the reasons of consumers'' flow experience. This study found that stories, media, and consumers makes branding through transmedia storytelling have a relationship with consumers. Telling a story about people, especially the story of brand and consumers. Building a story world through across media to communicate depth and width with consumers. Consumers become creators, engage and influence the brand story.

This study explores the world of human conflict in the workplace, the workplace (in this case) being a South African university. Using the academic tools of ethnography and autoethnography, I investigate the dimensions of human conflict management, which include intrapersonal, interpersonal and intra-group conflict management, from a psychological perspective. In this thesis I refer, in particular, to examples and extractions taken from case studies that focus on conflicts between employees. In doing so I used an eclectic, psychodynamic theoretical frame of reference. The data was collected and processed over a period of fourteen years. Another focus of this thesis is my reflections on my personal development as a counselling psychologist specialising in intrapersonal, interpersonal and intra-group conflict management within an institutional organisation. The participants‟ stories revealed intense emotional experiences and I have put forward suggestions on how these experiences could be explored and dealt with by means of psychologically orientated techniques and interventions within the boundaries of the ethical codes and values of counselling psychology. My eclectic choice of brief psychotherapy, strengths-based counselling, and psychodynamic-based intrapersonal, interpersonal and intra-group interventions are included in my personal narrative. This study serves only as a guideline to other counselling psychologists who deal with human conflicts in similar situations. I have not tried to present a generalised theory. In this study, I argue strongly that there is indeed a place for counselling psychologists and the application of psychological knowledge in the world of human resources departments in organisations. I believe that counselling psychologists can operate, alternatively, as individual counselling psychologists, workshop facilitators and co-facilitators, as consultants, and as members of multidisciplinary teams to address, among other, conflict management in a tertiary institution.
Psychology
D. Litt. et Phil. (Psychology)

This paper interweaves narrativized readings and experiential narratives as personal and cultural resources for counterhegemonic cultural critique within our historical context of globalization and ecological crisis. Framed by perspectives on epistemology, everyday life, and place, these reflections seek to engage and revitalize our notions of community, creativity, and the individual, towards visioning the human art of community as a counternarrative to globalization. Such a task involves confronting the meanings we have come to ascribe to work and economy which so deeply determine our social fabric. Encountering the thought of key 19th and 20th century social theorists ranging from William Morris, Gregory Bateson, and Raymond Williams, to Murray Bookchin, Martin Buber, and Wendell Berry, these reflections mark the indivisible web of culture in the face of our insistent divisions, and further, iterate our innate creativity as the source for a vital, sustainable culture that might reflect, in Bateson’s terms, the pattern that connects.