Libri sul tema "Word-of-mouth advertising"

Cakim, Idil M. Implementing Word of Mouth Marketing. New York: John Wiley & Sons, Ltd., 2009.

Harris, Godfrey. Don't take our word for it!: Everything you need to know about making word of mouth advertising work for you. Los Angeles, Calif: Americas Group, 1998.

Harris, Godfrey. Don't take our word for it: Everything you need to know about making word of mouth advertising work for you. Chalford, Gloucestershire: Management Books 2000, 2000.

Cakim, Idil Miriam. Implementing word of mouth marketing: Online strategies to identify influencers, craft stories, and draw customers. Hoboken, N.J: Wiley, 2010.

Rosen, Emanuel. The anatomy of buzz revisited: Real-life lessons in word-of-mouth marketing. 2^a ed. New York: Currency Doubleday, 2008.

Misner, Ivan R. The world's best-known marketing secret: Building your business with word-of-mouth marketing. Austin, Tex: Bard & Stephen, 1994.

Cakim, Idil M. Implementing word of mouth marketing: Online strategies to identify influencers, craft stories, and draw customers. Hoboken, N.J: Wiley, 2010.

1962-, Harris Gregrey J., a cura di. Talk is cheap: Promoting your business through word of mouth advertising. Los Angeles, Calif., USA: Americas Group, 1991.

Gregrey, Harris, a cura di. Talk is cheap: Promoting your business through word of mouth advertising. London: Kogan Page, 1992.

Othman, Akmal Aini. An investigation of word of mouth influences on attitude and intention: The case of cola drinks. Dublin: University College Dublin, 1995.

Phillips, Robbin. The passion conversation: Understanding, sparking, and sustaining word of mouth marketing. Hoboken, New Jersey: Wiley, 2013.

Harris, Godfrey. Word of mouth advertising in the real world: How to stimulate customer comments in the 21st century. Los Angeles, Calif: Americas Group, 2011.

Heskett, James L. The ownership quotient: Putting the service profit chain to work for unbeatable competitive advantage. Boston, Mass: Harvard Business Press, 2008.

Justin, Kirby, e Marsden Paul, a cura di. Connected marketing: The viral, buzz and word of mouth revolution. Oxford: Butterworth-Heinemann, 2006.

Cafferky, Michael E. Let your customers do the talking: 301+ word-of-mouth marketing tactics guaranteed to boost profits. Chicago: Upstart Pub., 1996.

Freed, Larry. Innovating analytics: Word of mouth index--how the next generation of net promoter can increase sales and drive business results. Hoboken, New Jersey: Wiley, 2014.

Bowman, Douglas. Managing customer-initiated contacts with manufacturers: The impact on share of category requirements and word-of-mouth behavior. Cambridge, MA: Marketing Science Institute, 2001.

Bowman, Douglas. Managing customer-initiated contacts with manufacturers: The impact on share of category requirements and word-of-mouth behavior. Cambridge, MA: Marketing Science Institute, 2001.

Bowman, Douglas. Managing customer-initiated contacts with manufacturers: The impact on share of category requirements and word-of-mouth behavior. Cambridge, Mass: Marketing Science Institute, 2001.

1962-, Harris Gregrey J., a cura di. How to generate word of mouth advertising: 101 easy and inexpensive ways to promote your business. Los Angeles, Calif: Americas Group, 1995.

Misner, Ivan R. 7 second marketing: How to use memory hooks to make you instantly stand out in a crowd. Austin, Tex: Bard Books, 1996.

Brad, Fay, a cura di. The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace. New York: Free Press, 2012.

Scott, David Meerman. World wide rave: Creating triggers that get millions of people to spread your ideas and share your stories. Hoboken, N.J: John Wiley & Sons, 2009.

Arnold, Sanow, a cura di. Nobody to somebody in 63 days or less: The ultimate how-to guide to business networking & word of mouth advertising. Woodbridge, Va: Applied Business Communications, 1997.

Xiaoxi, Lin, e Zhao Jinhui, a cura di. She hui hua mei ti shi dai de kou bei ying xiao: Pingguo iphone, Yamaxun Kindle zai hu lian wang shi dai feng mi quan qiu de ying xiao mi mi = Evangelist Marketing : What Apple, Amazon, and Netflix understand about their customers (that your company probably doesn't). Beijing: Qi ye guan li chu ban she, 2013.

Raphel, Murray. Up the loyalty ladder: How to make yourcustomer your best promoter. Dublin: O'Brien Press, 1995.

Sumardy. Killed by the power of word of mouth marketing: Rest in peace advertising, 1729-2010 : a mind and soul deceiver lie teller and exaggeration expert. Jakarta: Gramedia Pustaka Utama, 2011.

Hughes, Mark. Buzzmarketing. New York: Penguin Group USA, Inc., 2008.

Balter, Dave. Grapevine. New York: Penguin Group USA, Inc., 2008.

Anatomy of Buzz Creating Word of Mouth. HARPERCOLLINS BUSINESS, 2001.

Wilson, Jerry R. Word-of-Mouth Marketing. John Wiley & Sons Inc, 1994.

Rosen, Emanuel. Anatomy Of Buzz: Creating Word-of-mouth Marketing. Diane Pub Co, 2004.

Limited, Emerald Group Publishing. New Perspectives in Marketing by Word-Of-Mouth. Emerald Publishing Limited, 2015.

Silverman, George. Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth. AMACOM, 2011.

Limited, Emerald Group Publishing. New Perspectives in Marketing by Word-Of-Mouth. Emerald Publishing Limited, 2015.

Rosen, Emanuel. The Anatomy of Buzz: How to Create Word of Mouth Marketing. Currency, 2002.

Buzz: Real Life Lessons in Word-of-Mouth Marketing. ProfileEPZ, 2009.

Electronic Word of Mouth As a Promotional Technique. Taylor & Francis Group, 2020.

Electronic Word of Mouth As a Promotional Technique. Taylor & Francis Group, 2018.

Harris, Godfrey. The Hottest Ideas in Word of Mouth Advertising: What Works, What Doesn'T, What's Fake, and Why. Americas Group, 2004.

The Secrets of Word-Of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth. Amacom Books, 2001.

The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth. AMACOM/American Management Association, 2001.

Sernovitz, Andy. Word of Mouth Marketing: How Smart Companies Get People Talking. Kaplan Business, 2006.

Harris, Godfrey. Let Your Fingers Do the Talking : Using Word of Mouth Advertising on the Internet. Americas Group, 2000.

Harris, Godfrey. Let Your Fingers Do the Talking. Management Books 2000 Ltd, 2000.

The Anatomy of Buzz Revisited: Real-life Lessons in Word-of-mouth Marketing. Bantam Dell Pub Group, 2009.

Kaufmann, Hans Ruediger, e Sandra Maria Correia Loureiro. Exploring the Power of Electronic Word-Of-Mouth in the Services Industry. IGI Global, 2019.

Kaufmann, Hans-Ruediger, e Sandra Maria Correia. Exploring the Power of Electronic Word-Of-Mouth in the Services Industry. IGI Global, 2019.

Kaufmann, Hans-Ruediger, e Sandra Maria Correia. Exploring the Power of Electronic Word-Of-Mouth in the Services Industry. IGI Global, 2019.

Kaufmann, Hans Ruediger, e Sandra Maria Correia Loureiro. Exploring the Power of Electronic Word-Of-Mouth in the Services Industry. IGI Global, 2019.