Готові списки джерел за темами / Causal branding

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Добірка наукової літератури з теми "Causal branding"

Автор: Grafiati

Опубліковано: 28 травня 2022

Оновлено: 31 липня 2025

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Статті в журналах з теми "Causal branding"

Hu, Jing, Mingshun Song, and Xiao Yu. "Fuzzy Cognition on Factors Influencing the Co-Branding in Technical Standards Alliance – From Member Selection Perspective." Journal of Advanced Computational Intelligence and Intelligent Informatics 21, no. 6 (2017): 1065–72. http://dx.doi.org/10.20965/jaciii.2017.p1065.

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Branding is an important resource in a technical standards alliance. As a kind of essential resource utilization pattern, joint branding is beneficial for the enterprises in an alliance in realizing the increment of value. The selection of a cooperative partner is the first step in co-branding, and plays a significant role. This paper emphasizes the critical significance of alliance member selection for co-branding, and regards it as a breakthrough point in analyzing the key influential factors and causal correlation of such branding. Through a combination of a fuzzy cognitive map and the non-

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Nilasari, Alfi Karunia, and Berlian Primadani Satria Putri. "PENGARUH CO – BRANDING CHATIME – SASA TERHADAP BRAND EQUITY CHATIME." Journal of Management : Small and Medium Enterprises (SMEs) 16, no. 1 (2023): 71–83. http://dx.doi.org/10.35508/jom.v16i1.7931.

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This study aims to find out the influence of the Chatime-Sasa Co-branding on Chatime's Brand Equity. The method in this study is a quantitative method of the causal type. The authors use a non-probability sampling type that is purposive sampling. The current target sample of the study is 100 respondents. Based on the results of the study, the Co-branding variable has a significant positive influence on Brand Equity. Chatime-Sasa's Co-branding influences Chatime's Brand Equity by 45,4% and another 54,6% is influenced by other variables outside of Co-branding. The benefit of the current research

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Indriani, Jesi, and Chandra Kuswoyo. "PENGARUH CITY BRANDING PADA CITY IMAGE DAN KEPUTUSAN BERKUNJUNG WISATAWAN KE KABUPATEN PURWAKARTA." Jurnal Manajemen Maranatha 17, no. 1 (2017): 41. http://dx.doi.org/10.28932/jmm.v17i1.410.

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This research aims to investigate the influence of city branding on city image, investigate the influence of city branding on decision to visit, and investigate the influence of city image on decision to visit. The research method used in this study is explanatory research. Sample of 156 tourist visiting the tourist attractions in Purwakarta. Method of data is collection questionnaire, causal explanatory, and using Path Analysis. The result showed that city branding variable (X) significantly influence on city image (Y1) about 40,7%, city branding variable (X) significantly influence on decisi

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Ritnuang, Jutarat. "Causal relationship between athlete branding communication and social media communication process and value added of sports industry in Thailand." International Journal of Innovative Research and Scientific Studies 8, no. 1 (2025): 1631–38. https://doi.org/10.53894/ijirss.v8i1.4711.

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This research aimed to develop a model of the relationship between sports athlete branding communication, the social media communication process, and the value added to the sports industry in Thailand. This research employed a mixed-methods approach, combining quantitative and qualitative research. Quantitative methodology was used to test the cause-and-effect relationship between sports athlete branding communication, the social media communication process, and the value added to the sports industry in Thailand. Data were collected using questionnaires from 209 Thai individuals with experienc

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Andini, Anggie Lia, and Popy Rufaidah. "The Influence of Islamic Branding and Religiosity on Brand Image." AFEBI Islamic Finance and Economic Review 2, no. 02 (2018): 31. http://dx.doi.org/10.47312/aifer.v2i02.111.

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<p>The purpose of this study is to identify the magnitude of influence of Islamic branding and religiosity on brand image. Problem formulations in this research are whether there is an influence of Islamic branding and religiosity on brand image. This study uses explanatory survey method to explain the causal relationship of research variables through hypothesis testing. The population of the study is the consumers of cosmetic products in Indonesia. The study uses purpose sampling method, targeting the consumers of halal cosmetics and Islamic brands. Validity test results show that out o

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Gideon, Chukwunwem UBOEGBULAM, and Timipre AKOLOH-ISAAC Josephine. "HOTEL BRANDING AND PATRONAGE OF SELECTED 3-STAR HOTELS IN PORT HARCOURT." GPH-International Journal of Social Science and Humanities Research 04, no. 01 (2021): 70–82. https://doi.org/10.5281/zenodo.6965713.

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<em>This study examined the relationship between hotel branding and customer patronage of selected 3-star hotels in Port Harcourt. Two hypothesised relationships were formulated, with quality customer service and brand positioning serving as the dimensions of hotel branding. The study adopted the quasi-experimental research design and quantitative research approach and a causal design to test the influence of branding on components of customer patronage. The study population was hotel guests from registered 3-star hotels with the Commercial Department of the Rivers State Ministry of Commerce a

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Farizy, Noercholis, and Titik Harsoyo. "The Effect of Electronic Word of Mouth, Emotional Branding and Brand Characteristic on Fashion Product Purchasing Decisions in E-commerce Platform." Jurnal Ilmiah Manajemen Kesatuan 11, no. 3 (2023): 807–16. http://dx.doi.org/10.37641/jimkes.v11i3.2196.

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This research aims to analyze the influence of electronic word of mouth, emotional branding, and brand characteristics on purchasing decisions for Erigo products on Shopee e-commerce. The independent variables include electronic word of mouth, emotional branding, and brand characteristics, with purchasing decisions as the dependent variable. Employing a causal quantitative approach, data collection involved distributing questionnaires to 100 respondents who had previously made purchases on e-commerce. All questionnaire items for the variables demonstrated validity and reliability. Classical as

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Khairunnisa, Gina, and Zakiyah Zahara. "PENGARUH ISLAMIC BRANDING DAN PERILAKU RELIGIUS TERHADAP KEPUASAN NASABAH PADA BSM PALU." Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) 7, no. 3 (2021): 225–36. http://dx.doi.org/10.22487/jimut.v7i3.240.

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This study aims to analyze the influence of Islamic branding and religious behavior on customer satisfaction Bank Syariah Mandiri Palu. The research method used is a causal descriptive method with a sample of 60 people. The form of sampling in this study is non-probability with a purposive sampling technique. The analytical method used in this study is Partial Least Square (PLS) with the help of the SmartPLS 3.0 statistical program. The results showed that Islamic branding had a significant effect on customer satisfaction of Bank Syariah Mandiri Palu while religious behavior did not significan

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Rahimi, Elahe, Abbas Heidari, and Behrooz Ghasemi. "The Impact of Entrepreneurship-Based Branding on Startup Performance." International Journal of Innovation Management and Organizational Behavior 4, no. 1 (2024): 100–106. http://dx.doi.org/10.61838/kman.ijimob.4.1.12.

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Objective: The purpose of this study is to examine the influence of entrepreneurship-based branding on the performance of startups. Methodology: For this purpose, 52 managers or representatives of startups in the public services sector were considered as the population. Due to the small size of the population, no sampling was conducted, and all 52 individuals were studied. The research data were collected using a researcher-made questionnaire. Findings: The results indicate that entrepreneurship-based branding has a positive and significant impact on the performance of startups. Specifically,

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Дисертації з теми "Causal branding"

Кайнова, А. А. "Корпоративні комунікації та соціально-відповідальний маркетинг: цілі та інструменти". Thesis, Сумський державний університет, 2017. http://essuir.sumdu.edu.ua/handle/123456789/64653.

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Вересень 2015-го року був визначним місяцем для світового розвитку, адже саме тоді представники 198 країн світу зібрались у штаб-квартирі ООН в Нью-Йорку аби затвердити адженту 2030. Результатом зустрічі стали 17 Цілей Сталого Розвитку, що визначають шлях, яким соціальний, корпоративний та державний сектори мають рухатися впродовж наступних 15 років. Будь-яка компанія, яка прагне вести соціально-відповідальний бізнес не має права ігнорувати ці Цілі. Крім того, важливо визначити, яким чином бізнес формує та передає своє бачення сталого розвитку через різні канали та соціальні кампанії.

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O'Brien, Charles G. "Building a Case for the Unfamiliar Cause in Cause-Related Marketing: The Importance of Cause Vested Interest." [Tampa, Fla.] : University of South Florida, 2004. http://purl.fcla.edu/fcla/etd/SFE0000478.

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Schütz, Katharina. "Literature review on cause-related marketing from 2008 to 2018." Master's thesis, 2020. http://hdl.handle.net/10400.14/33958.

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The research on cause-related marketing (CrM) has evolved and gained more and more interest over the past three decades since its first mention in scientific literature. It is a topic of interest for researchers coming from multiple disciplines like marketing, economics, psychology, and ethics among others. CrM is of interest for many practitioners in the field of marketing and widely used in modern day marketing. The present literature review provides an insight into the current state of the art in the research on CrM. 145 papers published in peer reviewed journals between January 2008 and De

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Книги з теми "Causal branding"

Stone, Greg. Branding with Powerful Stories. ABC-CLIO, LLC, 2018. http://dx.doi.org/10.5040/9798400621116.

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Whether you are branding your company, your product, your service, or yourself, learn to boost the power of your story and convey a compelling message in any setting by incorporating villains, victims, and heroes. Compelling stories exalt, motivate, and acculturate every worker in an enterprise. They also attract customers and media alike. Imagine an elderly man, snowed in, unable to shop for groceries until a supermarket comes to the rescue and delivers his food. The story of this company going out of its way to help a customer in need will resonate not only with consumers but also with emplo

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McHenry, Kristen Abatsis. The Green Solution to Breast Cancer. ABC-CLIO, LLC, 2015. http://dx.doi.org/10.5040/9798400659379.

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This unique, research-based investigation of the U.S. breast cancer movement compares the "pink" and "green" efforts within the movement and documents their use of similar citizen-science alliances, despite the contention over the use of consumer-based activism and pink products. Breast cancer activism is one of the most flourishing research and health advocacy movements in U.S. history. Yet the incidence of breast cancer is continuing to increase. This critical and revealing text investigates breast cancer activism in its two formsâthe "pink movement" that focuses on developing awareness of

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Smith, N. Craig. Consumers as Drivers of Corporate Social Responsibility. Edited by Andrew Crane, Dirk Matten, Abagail McWilliams, Jeremy Moon, and Donald S. Siegel. Oxford University Press, 2009. http://dx.doi.org/10.1093/oxfordhb/9780199211593.003.0012.

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This article surveys the potential and limits of consumers in demanding socially responsible behavior through their decisions at the checkout. Corporate responsibility (CR) has never been more prominent on the corporate agenda and primarily because the business case is perceived to be much stronger. This article takes a critical look at the role of consumers in corporate attention to CR. It gives illustrative examples of ‘ethical consumerism’, survey data, and a theoretical rationale that supports the general idea that consumers care about issues of corporate responsibility. It also examines v

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Vogan, Travis. Creating and Sustaining America’s Game. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252038389.003.0002.

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This chapter charts the National Football League's (NFL) meteoric rise, thanks to NFL Films' unwavering designation of pro football as a unique and unifying reflection of America. Fueled by a combination of sport and media's increasingly profitable symbiosis and Commissioner Pete Rozelle's image-consciousness, the NFL enhanced its marketing efforts during the 1960s and began to diversify aggressively, creating branded products that reached out to audiences beyond the white, middle-class men who composed its typical fan base. The Rozelle-era NFL solidified its prominence in American culture thr

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Частини книг з теми "Causal branding"

van Rekom, Johan, and Peeter W. J. Verlegh. "Putting Greece on the Map: The Use of Cognitive Causal Mapping for Destination Management." In International Place Branding Yearbook 2011. Palgrave Macmillan UK, 2011. http://dx.doi.org/10.1057/9780230343320_13.

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Drumwright, Minette E., and Mercedes Duchicela. "Scaling Social Impact through Branding Social Causes." In Scaling Social Impact. Palgrave Macmillan US, 2010. http://dx.doi.org/10.1057/9780230113565_11.

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Bøilerehauge, Dorrit. "Towards a More Elaborate Understanding of the Fashion Photoshoot – An Aesthetic Production with the Element of Age." In Fashion Communication in the Digital Age. Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-38541-4_25.

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AbstractWhile agendas of diversity and inclusion seem to flourish and thrive in many instances, we still often experience a gap between agendas and practice. Such is also the case in fashion marketing. We are witnessing a hesitant development when it comes to brands’ usage of mature models, and it sparks curiousity as to the causes of the slow phase. Are we witnessing a resistance to a potential “silverization” in fashion branding, or is the production of marketing material more complex than top-management’s decisions to signal diversity in tune with the times? As a step towards mapping the di

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Weng, Philip Wong Pong. "Destination Competitiveness." In Positioning and Branding Tourism Destinations for Global Competitiveness. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-7253-4.ch003.

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Numerous studies suggest that an increase in a destination's brand equity can lead to greater competitiveness of the destination by influencing consumer behavior through the greater possibility of destination selection, increased destination loyalty, and a willingness to pay more to visit the destination. However, some studies seem to lend support to the reverse causal argument: that certain destination competitiveness attributes can be the antecedents of a destination's brand equity. This chapter posits that destination competitiveness can be classified into two components: (1) “functional at

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Moe, Helene Tronstad. "Hvordan god rekrutteringspraksis kan hindre destruktiv ledelse og fremme samskapende ledelse." In HR i møte med det nye arbeidslivet. Cappelen Damm Akademisk/NOASP, 2023. http://dx.doi.org/10.23865/noasp.192.ch7.

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The purpose of the chapter is to increase the understanding of how recruitment practices affect management practices. To explore the consequences of hiring inadequate managers, the author poses the following three research questions: 1) Why are unqualified candidates employed in management positions? 2) What are the consequences of poor managerial recruitment at a micro and macro level? 3) How can the incidence of poor managerial recruitment be reduced? Through the empirical generalization method, empirical causal models are developed to describe the overall mechanisms and processes in each of

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Bruce, Ian, Colin Byrne, and Hannah Myers. "Non-profit branding through marketing and PR." In Communicating Causes. Routledge, 2018. http://dx.doi.org/10.4324/9781351022224-7.

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Fatma, Sabeeha. "Brand Revitalization." In Global Branding. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-5225-9282-2.ch030.

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Brand revitalization may be defined as putting a new lease of life to a dying brand. Revitalizing a brand is first of all a task of creating innovative products in line with the tastes of today's new customers, not those of yesterday's. Even when the brand may be very old, it should leave in the memory some traces, then only it would be fruitful to revamp the declining brand. The chapter discusses the meaning of brand revitalization, its causes and symptoms. The concept has been explained from the Indian perspective giving various examples from India. The chapter further discusses the various

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Heersink, Boris. "Building Permanently Active National Committees, 1912–1932." In National Party Organizations and Party Brands in American Politics. Oxford University PressNew York, 2023. http://dx.doi.org/10.1093/oso/9780197695104.003.0003.

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Abstract This chapter focuses on the history of the Democratic and Republican National Committees (DNC and RNC) in the period 1912–1932. Starting after the 1912 election, both committees retained active headquarters for the first time. The chapter shows how throughout this period national committee chairs like Will Hays, George White, Cordell Hull, and John Raskob focused on building up their committee’s publicity role and using it to promote what they believed to be the most effective party brand to win electoral support in future elections. However, the chapter also shows that this branding

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Kumar, Sushant. "Why Do Festivals Fail?" In Managing Festivals for Destination Marketing and Branding. IGI Global, 2023. http://dx.doi.org/10.4018/978-1-6684-6356-7.ch003.

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This chapter explores the incidences and causes of failure of festivals and other threatening issues that might damage an event or the organization responsible for organizing the event. Literature often offers examples of success stories of festivals, but failures are more difficult to identify, evaluate, and document. A greater understanding of potential antecedents of failures will surely equip managers to avoid consequences and plan for contingencies. This chapter utilizes anecdotal evidence from various festivals to set the stage. This is followed by adoption of case study research design

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Gürcü, Maşide, and Dilaver Tengilimoğlu. "Health Tourism-Based Destination Marketing." In Strategic Place Branding Methodologies and Theory for Tourist Attraction. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-0579-2.ch015.

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Visits of people for their health caused health tourism to be created. Health tourism has a great market share in the world with a volume of 100 billion dollars. A big battle has started between companies and countries that want to get share from this market. It became necessary to be act professionally because of the competition in health tourism sector. It is very important to know the market, to determine customer requests and needs, to know the advantageous and disadvantageous of competitors and to positions itself at the correct place. It is necessary to focus on international market at h

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Тези доповідей конференцій з теми "Causal branding"

Tomažič, Tina, and Anita Kovačič Čelofiga. "Changing Perspectives: An Employer’s Branding as a Communication Tool during the COVID-19 Pandemic." In Fifth International Scientific Conference ITEMA Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2021. http://dx.doi.org/10.31410/itema.2021.93.

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Many companies and organizations in the labor market are facing “War for talents”. In order to acquire new, and retain existing employees, and, at the same time, to be considered the best employer on the market, more and more organizations are building and managing their own brand of employer. The employer’s branding is most often associated with the activities of Marketing and Human Resources management experts; but, in practice, it often turns out that in the process, an indispensable partner in building the employer’s branding is ignored, i.e. communication experts. Therefore, in this art

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de Oliveira Bastos, Isabela, and Patrícia Rodrigues Samora. "MORADIA E SAÚDE POR MEIO DA ATHIS: Limites e possibilidades a partir da experiência na Vila Brandina, Campinas-SP." In Seminario Internacional de Investigación en Urbanismo. Universitat Politècnica de Catalunya, Grup de Recerca en Urbanisme, 2022. http://dx.doi.org/10.5821/siiu.12212.

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Brazilian cities are unequal regarding housing access. About 6 million families live in precarious houses, in addition to other more than 24 million, in inadequate dwellings, environments that can cause and aggravate diseases. Historically, some initiatives have been developed to promote health through housing interventions. Since the emergence of COVID-19 pandemics, the Architecture and Urban Planning Council (CAU), has also been considering technical assistance to social housing (ATHIS) as a possibility to associate housing improvements and health promotion. This paper aims to discuss the li

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Susanto, Putu Chris, Putu Chrisma Dewi, Ni Luh Christine Prawita Sari Suyasa, and Peter Wayan Minheere. "Applying Root Cause Analysis in Developing an Empowerment Program for an Emerging Hospitality SME in Bali." In 3rd International Conference on Community Engagement and Education for Sustainable Development. AIJR Publisher, 2023. http://dx.doi.org/10.21467/proceedings.151.39.

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Warung Pantai Seseh is an emerging SME in the food and beverage service industry on the shore of Seseh Beach in Cemagi, Badung, Bali. Started by a young entrepreneur in 2020, this family-owned business has experienced rapid growth amid the Covid-19 pandemic due to its ‘hidden gem’ status and easy-going nostalgic ambiance. As the business proliferated, Warung Pantai Seseh partnered with a team of lecturers and students from Universitas Dhyana Pura for an empowerment project centered around business development and capacity building. This article explores the authors’ efforts in applying the pri

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Misankova, Maria, Jana Kliestikova, Anna Krizanova, and Tatiana Corejova. "Brand Value Assessment in Terms of Contemporary Global Challenges." In Contemporary Issues in Business, Management and Education. Vilnius Gediminas Technical University, 2017. http://dx.doi.org/10.3846/cbme.2017.065.

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Brand represents one of the most important assets of the company. Brand-managing activities are typically related to brand positioning and integration with marketing campaigns, and can involve complex decisions. The branding of an organization is indeed a dynamic system with many cause-effect relationships as well as intangible and heterogeneous variables. In order to assess the value of individual brands can be used various models developed worldwide, based on different input data and valuation methodologies. We assume that individual environment in which company operates and consumers’ perce

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Kusá, Alena, and Ladislav Pátík. "THE BRAND AS A TOOL OF MARKETING AND COMMUNICATION POWER." In European realities - Power : 5th International Scientific Conference. Academy of Arts and Culture in Osijek, J. J. Strossmayer University of Osijek, 2023. http://dx.doi.org/10.59014/xgni2982.

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Brand and brand development are central to any company given the principles of the market economy and emissions dynamics. In every market, where supply meets demand, there is also a competitive environment, and the brand is currently the main asset of every company, a representative and clear symbol of the image of the company and the products it offers in the target market. Demand in the free market has its limits, and excess supply over demand causes logical cannibalization in the market. The brand represents the company or the company’s products and their characteristics, benefits, or, on t

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Khumsupa, Dr Malinee. "Political Consumption, Ethical Commodification and Conflict in Thai Politics." In 7th World Conference on Arts, Humanities, Social Sciences and Education. Eurasia Conferences, 2024. https://doi.org/10.62422/978-81-974314-5-6-004.

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Political consumption in Thai politics has emerged in two ways. On the one hand, there has been a significant emergence of Thai Rak Thai Party public policy marketing since the 2000s during the global Neoliberal known as Thaksin Regime (Hewison, 2010). This led to the shape and transcendence of political party branding and marketing (Pandit, 2023) including the fandom strategic campaign of the Move Forward Party later in the 2023 election. Consequently, it shifted political participation and the contemporary hyper-partisan political scene (Colombier, 2024). That means this phenomenon is termed

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Accetta, Cinzia. "Gibellina and the identity of community. Brandi, Burri and the conserva-tion of the 'ruins'." In HERITAGE2022 International Conference on Vernacular Heritage: Culture, People and Sustainability. Universitat Politècnica de València, 2022. http://dx.doi.org/10.4995/heritage2022.2022.15618.

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The construction of the new Gibellina is the starting point to reflect on the importance of memory and the rites of passage between the past and the future of a people. The construction of the city resulted from the destruction of the Belice earthquake of 1968 which wiped out the old town and forced the inhabitants to look for a new, safer place. What remains of the old city destroyed by the earthquake, with its painful heritage of ruins and rubble, has been transformed from a pour of concrete into a work of art: the "Cretto" by Alberto Burri. The new site arose from the design of Marcello Fab

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Pastusek, Paul, Dustin Daechsel, Robin Macmillan, et al. "IADC Dull Code Upgrade: Objectives and Organization." In IADC/SPE International Drilling Conference and Exhibition. SPE, 2022. http://dx.doi.org/10.2118/208787-ms.

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Abstract This paper describes the progress in upgrading the IADC dull code system. The IADC code is a compact, text-based way to describe the bit condition. The current PDC code was created in 1987 (Clark et.al. 1987) and revised in 1992 (Brandon et. al. 1992) along with roller cone bits (McGehee et. al. 1992) and more recently proposed for other cutting tools (Ulvedal et. al. 2011). It has held up well, however with the introduction of automated systems, machine learning, evolving products, and requirement for more detailed analysis, there is a substantial need to improve the system. The key

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