Thematische Bibliographien / Advertising

Inhaltsverzeichnis

  1. Zeitschriftenartikel
  2. Dissertationen
  3. Bücher
  4. Buchteile
  5. Konferenzberichte
  6. Berichte der Organisationen

Auswahl der wissenschaftlichen Literatur zum Thema „Advertising“

Autor: Grafiati
Veröffentlicht am 4. Juni 2021
Zuletzt aktualisiert am 25. Juli 2025

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Zeitschriftenartikel zum Thema "Advertising"

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Varun Kumar Singh, Varun Kumar Singh, and Dr Hemant Kumar Singh Dr. Hemant Kumar Singh. "A Study of Advertising Influence on Sustainable Consumer Products." International Journal of Information Technology and Management 16, no. 2 (2024): 67–73. http://dx.doi.org/10.29070/s8989176.

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Advertising is a powerful marketing tool for mass sales and distribution. One method is viaadvertising marketing. It may be used to market items and services, as well as ideas. Advertisementsmay be used to boost demand for generic or branded products. Advertising adequacy is mostly decidedby how a prospective consumer reacts to and considers an advertisement. The success of advertising isdetermined by how efficiently it handles transactions. As a consequence, advertising is often employedas a single variable to explain deal shifts. The report focuses on the Consumer Sustainable Industry'sChall
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Cope, James D. "Nonprescription Drugs and the Regulation of Advertising." Journal of Drug Issues 22, no. 2 (1992): 257–64. http://dx.doi.org/10.1177/002204269202200206.

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Advertising plays an important and distinct role in self-medication. This article briefly reviews the separate, but complimentary, roles of advertising and labeling of nonprescription medicines and some of advertising's limitations. The article moves on to describe six areas of advertising control — including self-regulatory and governmental components — in the regulation of nonprescription medicine advertising.
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Liu, Zong Jin, Yang Yang, Zheng Fang, and Yan Yan Xu. "A VARX Measurement of Advertising’s Spillover Effect across it Technology and Wireless Communication Technology." Applied Mechanics and Materials 303-306 (February 2013): 2015–21. http://dx.doi.org/10.4028/www.scientific.net/amm.303-306.2015.

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With the booming of wireless communication technology, there is an increasing adoption of mobile advertising. In mobile advertising fields, most spillover effect studies are cross-sectional analysis measuring only immediate effects, which might underestimate total magnitude in the long run. Complementary to these studies, we employ a company archival dataset to explore LBAs’ (Location Based Advertisings) and PUAs’ (Pop-up Advertisings) long term spillover effects in a mobile commerce context. Designed for promoting mobile movie sales, these two advertising channels generate data business sales
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Gong, Linghui, Zhenghao Wang, Keyu Yao, and Zhengze Yuan. "Advertising in Companies." Advances in Economics, Management and Political Sciences 14, no. 1 (2023): 12–17. http://dx.doi.org/10.54254/2754-1169/14/20230771.

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Nowadays, thanks to the economic development, there are many commodities in the society appeared, so the competitions among different companies become more and more drastic. This essay illustrates the advertising in companies to let people know how they work. In order to make it more specific, we use case analysis and data analysis through the whole article. The result is companies really need to make efforts on making their advertisings more attractive and more profitable. In conclusion, governments also need to regulate the developments of advertisings to maximize the roles. This article has
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Udin, Noor. "Mengkritisi Iklan Layanan Masyarakat (ILM) Kita." Humaniora 2, no. 2 (2011): 1467. http://dx.doi.org/10.21512/humaniora.v2i2.4025.

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Public service advertising is becoming one way to reach communication purpose in Indonesia from both public and private institutions. However, more public service advertisings are having problems in its internal surrounding. For instance, dishonesty factor to be presented, only lips service or to cover weakness of an organization or corporation. The critical review will aim to one balance understanding about how public service advertising presents well from who delivered the message, to what purpose the advertising is delivered and how, and to which community groups the advertising is aiming.
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Agustrijanto, Agustrijanto. "STRATEGI KOMUNIKASI PERIKLANAN BELOW THE LINE (BTL) PT AGHNA (KREANOVA), BANDUNG DALAM MENJALANKAN BISNIS PRINT AD." JURNAL KOMUNIKATIO 8, no. 2 (2022): 78–95. http://dx.doi.org/10.30997/jk.v8i2.6711.

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Today the use of advertising in the below-the-line (BTL) media is a big question about the effectiveness and benefits, whether financial and branding corporate, because they are considered outdated, unfavorable, and does not represent the dynamics of digital advertising. On the other hand, digital advertising development has become a trend investor the essential advertising business seen as business advertising. This caused some parties to be sceptical of the company advertising classic BTL, significantly relying on below-the-line orders. Aghna (Kreanova) in Bandung is one of the company’s adv
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Rozendaal, Esther, and Bernd Figner. "Effectiveness of a School-Based Intervention to Empower Children to Cope With Advertising." Journal of Media Psychology 32, no. 3 (2020): 107–18. http://dx.doi.org/10.1027/1864-1105/a000262.

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Abstract. This study tested the effectiveness of a theory-driven, school-based advertising intervention entitled Ad Masters that aimed to stimulate children’s advertising coping behavior in the current media landscape. A cluster randomized controlled trial was completed among 704 children (7–12 years old) in schools. The schools were allocated to either the intervention group ( n = 399) or control group ( n = 305). Both short-term (directly after the intervention) and long-term effects (3 months after the end of the intervention) were measured. Bayesian mixed-effect analyses showed positive sh
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Smulyan, Susan. "Absence and the advertising historian." Journal of Historical Research in Marketing 8, no. 3 (2016): 473–80. http://dx.doi.org/10.1108/jhrm-05-2016-0011.

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Purpose The purpose of this paper is to examine the commonly held idea that American advertising agencies closely supervised their Australian counterparts during the globalization of advertising. Design/methodology/approach The author, a cultural historian based in the USA, searched American archives without finding evidence of the kind of oversight often associated with the Americanization of advertising. Findings The paper concludes that American advertisers paid less attention to Australian advertising than the other way around. In addition, Australian and American advertising industries ag
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Oscar Ade Gunawan and Masnuna Masnuna. "Perancangan Company Profile Sebagai Media Promosi PT Bhineka Advertising." Student Research Journal 1, no. 6 (2023): 62–69. http://dx.doi.org/10.55606/srjyappi.v1i6.785.

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PT Bhineka Advertising is a company operating in the advertising sector, which produces branding needs such as signs, banners, embossed letters, and so on. Bhineka Advertising realizes that there is a need for promotional efforts to promote their name and introduce the company to the public, especially to the intended target audience. Therefore, Bhineka Advertising plans to design a company profile as a strategic step to introduce and promote their company name to the public. This step is expected to increase visibility and understanding of the company's identity, support business growth, and
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Inco Hary Perdana. "Indonesian Advertising Ethics: Guard of Industry & Protector of Advertising Consumer in Indonesia (Study Case of the Role and Function of the Advertising Regulatory Agency on the 2020 Indonesian Advertising Ethics Amendment)." Proceedings Of International Conference On Communication Science 2, no. 1 (2022): 375–82. http://dx.doi.org/10.29303/iccsproceeding.v2i1.52.

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Advertising is often considered to bring bad impact on society, ranging from consumerism to fraud against consumers. Therefore, Indonesian Advertising Ethics (EPI) becomes a control function to Indonesia’s advertising industry. Since its presence in 2007, which is a refinement of Indonesian Advertising Code of Conduct and Procedures (TKTCPI), there are still lots of violations done within the advertising industry players. The presence of Indonesian Advertising Ethics was due to answer the development of the very dynamic marketing communications world. The purpose of Indonesian Advertising Ethi
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Dissertationen zum Thema "Advertising"

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Ma, Hon-bo Tony, and 馬漢波. "Internet advertising." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1998. http://hub.hku.hk/bib/B31269114.

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Дядечко, Алла Миколаївна, Алла Николаевна Дядечко, Alla Mykolaivna Diadechko, and A. Avlasovych. "Media advertising." Thesis, Видавництво СумДУ, 2010. http://essuir.sumdu.edu.ua/handle/123456789/17569.

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Ma, Hon-bo Tony. "Internet advertising /." Hong Kong : University of Hong Kong, 1998. http://sunzi.lib.hku.hk/hkuto/record.jsp?B19874200.

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Li, Meng. "Narrative Advertising." Digital Commons @ East Tennessee State University, 2015. https://dc.etsu.edu/etd/2485.

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Brand meaning, which is often used in narrative advertising, is an important value that companies try to build around their loyal consumers. This exploratory research aims to explore brand meanings from consumers’ narratives. This study analyzed 2,382 consumer submitted narratives for a real brand in the food service marketplace. Brand narratives were analyzed using a mixed method content analysis approach by applying Leximancer software to generate key themes and their related concepts. The results indicate brand meaning with some thematic similarities as well as differences when comparing na
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Salim, Ali, and Nima Alikhani. "Mobile Advertising : A Case study of Mobile advertising Solutions." Thesis, KTH, Media Technology and Graphic Arts, Media, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-11813.

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<p>This report has been produced as a result of a Thesis assignment conducted at Ericsson. Itspurpose is to give an overview of the Mobile Advertising industry. In this report an overviewof mobile advertising is presented and thru which channels advertising could be used. Thenthree mobile advertising campaigns are shown and described with background, strategy andresults.</p><p>The different global markets, the different actors in the value chain and how the onlinebehavior has changed are analyzed. The problem area in this report is about profitability andefficiency of the solutions within mobi
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Li, Xiaopeng. "Playful Advertising: In-Game Advertising for Virtual Reality Games." Thesis, KTH, High Performance Computing and Visualization (HPCViz), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-175593.

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We present an early exploration of in-game advertising for virtual reality games. The study investigates what the impacts of interactivity and immersion on consumer learning and game experience are. First, we establish a theoretical grounding for understanding interactivity and immersion in virtual gaming environments. Then, we form a research framework and propose hypotheses around the research question. Next, we report the results of the field research, prototype design, and user study. The prototypes run in mobile browsers and are tested on virtual reality goggles with smartphones attached.
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Rojas-Mendez, Jose I. "Attitudes to time and advertising in explaining advertising avoidance." Thesis, University of Manchester, 2002. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.629925.

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Attitude to time has been analysed from different disciplines such as sociology, anthropology, psychology and management, but up to know it has received limited attention in the marketing literature, particularly in the area of consumer behaviour. This study explores whether attitude to time underpins attitude formation and consequently behaviour towards something absorbing time. Time attitude is understood as the unconscious inclination to use the past, present, and future as driving forces to think or to make decisions related to a particular time related issue, such as advertising and its a
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Liu, Handan, and Jin Ma. "Advertising management influence effctiveness of online advertising : A study of white-collar workers in online advertising context." Thesis, Halmstad University, School of Business and Engineering (SET), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-4868.

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<p>Online advertising which is a new form of communication provides interactivity between advertisers and consumers.</p><p>This dissertation is focusing on how advertising management influence the effectiveness of online advertising.The theoretical framework of this study mainly contains the advertising management and effectiveness of effects model.These two models are combined together in an analytical model where a connection between the two theories is explained that will be used as a foundation in gathering and analyzing the empirical findings. The quatitative research strategy is appliedd
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Modig, Erik. "Understanding advertising creativity : how perceptions of creativity influence advertising effectiveness." Doctoral thesis, Handelshögskolan i Stockholm, Institutionen för Marknadsföring och strategi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hhs:diva-1951.

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Today advertisers face the challenge of securing advertising effectiveness by producing advertisement that gets the consumers’ attention and shape their attitudes and behavior. One suggested way to reach these objectives is creativity. Both advertising industry professionals, awards, effectiveness reports and research support this notion that what makes advertising effective is creative excellence. However, research has shown that advertising professionals seems to have little formalized understanding about how advertising creativity work and how it is defined and measured. Current research ne
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Baty, Chandra. "Reapplication of Meadow's nonproduct advertising typology to 1996 nonproduct advertising." Virtual Press, 1997. http://liblink.bsu.edu/uhtbin/catkey/1045634.

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In the 1970s, oil, gas and utility companies lost the American public's trust during the energy crisis. Faced with tighter government regulation, these companies turned to nonproduct advertising as a mouthpiece for the American company.At the time, Robert Meadow created a typology for nonproduct advertising by analyzing hundreds of nonproduct ads in several publications. According to Meadow, the ten categories that he created were the areas in which companies utilized nonproduct advertising.Yet, over twenty years later, companies in the 1990s confront many problems that plagued companies in th
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Bücher zum Thema "Advertising"

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Hackley, Chris. Advertising. SAGE Publications Ltd, 2010. http://dx.doi.org/10.4135/9781446260807.

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Jefkins, Frank. Advertising. 2nd ed. Pitman, 1991.

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Jefkins, Frank. Advertising. Butterworth-Heinemann, 1993.

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Bruneau, Edmond A. Advertising. U.S. Small Business Administration, Office of Business Development, 1989.

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Bruneau, Edmond A. Advertising. U.S. Small Business Administration, Office of Business Development, 1989.

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1977-, Espejo Roman, ed. Advertising. Greenhaven Press, 2010.

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T, Allen Chris, and Semenik Richard J, eds. Advertising. South-Western College Pub., 1998.

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Petley, Julian. Advertising. Smart Apple Media, 2003.

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Jefkins, Frank. Advertising. 5th ed. Butterworth-Heinemann, 1992.

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Espejo, Roman. Advertising. Greenhaven Press, 2010.

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Buchteile zum Thema "Advertising"

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Nguyen, Dung. "Advertising." In Marketing Decisions Under Uncertainty. Springer US, 1997. http://dx.doi.org/10.1007/978-1-4615-6209-2_3.

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Baker, Michael J. "Advertising." In Marketing. Macmillan Education UK, 1991. http://dx.doi.org/10.1007/978-1-349-21395-5_16.

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Williams, Michael. "Advertising." In Society Today. Macmillan Education UK, 1986. http://dx.doi.org/10.1007/978-1-349-08845-4_2.

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Baker, Michael J. "Advertising." In Marketing: An Introductory Text. Macmillan Education UK, 1996. http://dx.doi.org/10.1007/978-1-349-25139-1_16.

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Rosenbaum, Martin. "Advertising." In From Soapbox to Soundbite. Palgrave Macmillan UK, 1997. http://dx.doi.org/10.1007/978-1-349-25311-1_2.

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Zarach, Stephanie. "Advertising." In Debrett’s Bibliography of Business History. Palgrave Macmillan UK, 1987. http://dx.doi.org/10.1007/978-1-349-08984-0_2.

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Paranhos, Flávio R. L. "Advertising." In Encyclopedia of Global Bioethics. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-09483-0_10.

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Paranhos, Flávio R. L. "Advertising." In Encyclopedia of Global Bioethics. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-05544-2_10-1.

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Edge, Charles. "Advertising." In Build, Run, and Sell Your Apple Consulting Practice. Apress, 2018. http://dx.doi.org/10.1007/978-1-4842-3835-6_9.

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Brewer, Gayle. "Advertising." In Media Psychology. Macmillan Education UK, 2011. http://dx.doi.org/10.1007/978-0-230-35720-4_5.

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Konferenzberichte zum Thema "Advertising"

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Akyüz, Ayşen, and Mustafa Ercilasun. "The Role of Advertising during Recession." In International Conference on Eurasian Economies. Eurasian Economists Association, 2014. http://dx.doi.org/10.36880/c05.01141.

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Advertising plays a key role in a dynamic economy. It provides valuable information about products and services in an efficient manner; communicates customer value, builds brand awareness and creates demand. In a recession, the first things that a company usually cuts come from the advertising budget. When companies begin to cut back on advertising during an economic downturn, they become less visible to the public. While it make sense to cut off from communication budget, the evidence shows that the companies which advertise during an economic downturn, have expanded their market share and ha
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Feng, Baozhu, and Yuguo Lei. "Cooperative Advertising Strategies in Search Engine Advertising." In the 2019 2nd International Conference. ACM Press, 2019. http://dx.doi.org/10.1145/3357292.3357328.

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Dave, Kushal S. "Computational advertising." In the 20th international conference companion. ACM Press, 2011. http://dx.doi.org/10.1145/1963192.1963342.

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Risden, Kirsten, Mary Czerwinski, Stephanie Worley, et al. "Interactive advertising." In the SIGCHI conference. ACM Press, 1998. http://dx.doi.org/10.1145/274644.274676.

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Dave, Kushal S. "Computational advertising." In the fifth ACM international conference. ACM Press, 2012. http://dx.doi.org/10.1145/2124295.2124387.

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Agarwal, Deepak. "Computational advertising." In the 22nd ACM international conference. ACM Press, 2013. http://dx.doi.org/10.1145/2505515.2514690.

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de Sa, Marco, Vidhya Navalpakkam, and Elizabeth F. Churchill. "Mobile advertising." In CHI '13: CHI Conference on Human Factors in Computing Systems. ACM, 2013. http://dx.doi.org/10.1145/2470654.2481344.

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Howe, Daniel C., Qianxun Chen, and Zong Chen. "Advertising positions." In SIGGRAPH '18: Special Interest Group on Computer Graphics and Interactive Techniques Conference. ACM, 2018. http://dx.doi.org/10.1145/3202918.3203085.

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Gao, Bin, Jun Yan, Dou Shen, and Tie-Yan Liu. "Internet advertising." In SIGIR '13: The 36th International ACM SIGIR conference on research and development in Information Retrieval. ACM, 2013. http://dx.doi.org/10.1145/2484028.2484221.

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Wang, Taifeng, Jiang Bian, Shusen Liu, Yuyu Zhang, and Tie-Yan Liu. "Psychological advertising." In KDD' 13: The 19th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining. ACM, 2013. http://dx.doi.org/10.1145/2487575.2487699.

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Berichte der Organisationen zum Thema "Advertising"

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Gurun, Umit, Gregor Matvos, and Amit Seru. Advertising Expensive Mortgages. National Bureau of Economic Research, 2013. http://dx.doi.org/10.3386/w18910.

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Hofmann, Karsten. Advertising in restrooms. Portland State University Library, 2000. http://dx.doi.org/10.15760/etd.5687.

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Zinman, Jonathan, and Eric Zitzewitz. Wintertime for Deceptive Advertising? National Bureau of Economic Research, 2012. http://dx.doi.org/10.3386/w17829.

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Bilous, Oksana. FEATURES OF ADVERTISING IN WESTERN UKRAINIAN PRESS. Ivan Franko National University of Lviv, 2024. http://dx.doi.org/10.30970/vjo.2024.54-55.12173.

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In the article, advertising communication is explored in the context of socio-political, socio-economic, and cultural-legal processes in Eastern Galicia (1919–1939); The ideological and educational concept of advertising materials is outlined, and the features of shaping Ukrainian civic-state consciousness, national and universal moral-spiritual values, interethnic mutual respect, and tolerance under the influence of press advertising are characterized. In the four chapters of the monograph, a comprehensive study of the essence of Ukrainian press advertising communication in Eastern Galicia is
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Anderson, David, Kenneth Conover, Jason Jackson, and Edwin Santibanez. Navy Advertising: Targeting Generation Z. Defense Technical Information Center, 2015. http://dx.doi.org/10.21236/ad1009067.

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Iizuka, Toshiaki, and Ginger Zhe Jin. Drug Advertising and Health Habit. National Bureau of Economic Research, 2005. http://dx.doi.org/10.3386/w11770.

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Davies, Jonathan, and Lydia Harriss. Online Advertising Technology and Competition. Parliamentary Office of Science and Technology, UK Parliament, 2023. http://dx.doi.org/10.58248/pn705.

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García-González, Aurora, and Teresa Piñeiro-Otero. Women in advertising production. Study of the Galician advertising sector from a gender perspective. Revista Latina de Comunicación Social, 2011. http://dx.doi.org/10.4185/rlcs-66-2011-943-505-525-en.

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Charnes, A. Measuring the Impact of Advertising on Army Recruiting: Data Envelopment Analysis and Advertising Effectiveness. Defense Technical Information Center, 1990. http://dx.doi.org/10.21236/ada236779.

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Ivanova, Iryna, and Elena Afanasieva. MODEL OF INTERACTION BETWEEN ADVERTISING, PR AND JOURNALISM. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.49.11060.

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The article is an overview of the journalism – PR – advertising relationship at the terminological, empirical-analytical and practical levels. It traces the state of the discussion of these correlations in the post-soviet media such as Ukraine. The study describes that domesticating the importance of the appropriate partnership between the three communication technologies. The thesis is that journalism, advertising and PR create a mutual connection that takes place in an atmosphere of PR and advertising permissiveness and deepens with the development of digitalization, Social network developme
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